Marketing: Page 58
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Activewear brand On doubles down on triathlon with three brand ambassadors
The company is also launching an “On Track Nights” global running event series that will feature athlete appearances and track races.
By Tatiana Walk-Morris • Jan. 27, 2023 -
How Lego transformed after the pandemic
Company leadership said the most important lesson learned during the pandemic was to remain agile.
By Nate Delesline III • Jan. 26, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Podcast
The Backroom: What’s going on with DTC this year?
The team introduces new co-host Dani James and talks about changes in the direct-to-consumer space and the ongoing importance of brick and mortar.
By Retail Dive Staff • Jan. 26, 2023 -
The Athlete’s Foot builds out its marketing team
The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator.
By Tatiana Walk-Morris • Jan. 25, 2023 -
DOJ slams Google to end ‘monopolistic grip’ on digital advertising
Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem.
By Chris Kelly • Jan. 25, 2023 -
JanSport introduces adaptive backpack collection
The backpacking company modified its original models to meet the needs of those with limited mobility.
By Xanayra Marin-Lopez • Jan. 24, 2023 -
Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance
The Los Angeles pop-up will showcase a limited edition Game Day collection, featuring hoodies, sweatpants, varsity jerseys and more.
By Tatiana Walk-Morris • Jan. 24, 2023 -
H&M transforms Williamsburg store to showcase athletic collection
The location is a “kinetic, tactile playground” that showcases the retailer’s new H&M Move brand and offers daily fitness classes.
By Tatiana Walk-Morris • Jan. 24, 2023 -
Away taps former Foxtrot exec as chief marketing officer
As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.
By Dani James • Jan. 23, 2023 -
Sponsored by SpotOn
For brick and mortar retailers looking to expand, online is the way to go
Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.
Jan. 23, 2023 -
Sponsored by Fyllo
Retail media in real life: stores are the next big retail media channel
Discover how retailers and brands can take the benefits of retail media in store.
By Sumant Yeramilly • Jan. 23, 2023 -
Sponsored by Bold Metrics
3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience
We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.
Jan. 23, 2023 -
Column
The Weekly Closeout: Amazon discontinues charity program, Stitch Fix takes to Twitter for CEO search
The e-commerce giant is ending its AmazonSmile program after a decade and the styling service is seeking out CEO applicants via social media.
By Retail Dive Staff • Jan. 20, 2023 -
Shein to add 1,000 more designers to its incubator program in 2023
The fast-fashion retailer has brought in nearly 3,000 participants to its Shein X initiative, which helps fund them through the apparel creation process.
By Tatiana Walk-Morris • Jan. 19, 2023 -
L’Oréal’s VC fund makes first metaverse investment with Digital Village
The beauty company is following the digital trend with a minority investment through its venture capital fund.
By Xanayra Marin-Lopez • Jan. 19, 2023 -
Sephora adds Nutrafol, Proven to its lineup
The beauty retailer is continuing to seek out popular DTC brands to sell online and in stores.
By Tatiana Walk-Morris • Jan. 19, 2023 -
Ulta names Samsung exec new chief marketer
Michelle Crossan-Matos, who also has 16 years of experience at P&G, succeeds Shelley Haus, who died in June.
By Cara Salpini • Jan. 18, 2023 -
Peloton appoints chief marketing officer
Leslie Berland most recently held the CMO role at Twitter and brings about a decade of experience from American Express.
By Dani James • Jan. 18, 2023 -
Nordstrom enlists company stylists for new fashion ambassador program
The retailer ended its Trunk Club box service last year, but reiterated its commitment to expanding its stylists’ role in connecting with shoppers.
By Daphne Howland • Jan. 17, 2023 -
Lululemon hires Burberry veteran as chief merchant
Elizabeth Binder spent 12 years at the luxury fashion brand and will report to Chief Product Officer Sun Choe.
By Cara Salpini • Jan. 17, 2023 -
Sponsored by FedEx Office
Understanding today’s consumer and increasing their spend in 2023
Following sharp shifts in recent years, today’s consumers have once again adapted their buying behaviors to match evolving economic conditions.
Jan. 17, 2023 -
Sponsored by Amazon
Delaware North scores big wins by offering a fast, frictionless in-store experience
Technology alleviates bottlenecks and creates a convenient alternative to traditional checkout.
Jan. 17, 2023 -
Glossier reformulates iconic product, leaving customers wondering why
The DTC beauty brand announced it is releasing a vegan version of its Balm Dotcom, which was met with strong customer reactions online.
By Dani James • Jan. 13, 2023 -
Lowe’s in-houses retail media operations in efficiency play
The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.
By Peter Adams • Jan. 13, 2023 -
New Lands’ End CEO wants to grow customer base, open stores
With rising customer acquisition costs online, Andrew McLean says traditional marketing methods — including its catalog — could be key.
By Cara Salpini • Jan. 12, 2023