Marketing: Page 58

  • A massive gray storm cloud gathers on the horizon over a placid body of water.
    Image attribution tooltip
    petesphotography via Getty Images
    Image attribution tooltip

    Gartner: Uncertainty clouds chief marketer prospects for 2023

    Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

    By Peter Adams • Dec. 7, 2022
  • Exterior of a Belk storefront.
    Image attribution tooltip
    Courtesy of Belk
    Image attribution tooltip

    Belk unveils holiday open house

    The department store is trying to bring more shoppers into its physical locations as its in-store traffic improves.

    By Tatiana Walk-Morris • Dec. 6, 2022
  • Explore the Trendline➔
    Image attribution tooltip
    Photo by Drew Willson on Unsplash
    Image attribution tooltip
    Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • A Nike employee talks and walks on a Nike-branded, black basketball court
    Image attribution tooltip
    Natalie Behring via Getty Images
    Image attribution tooltip

    Nike cuts ties with Kyrie Irving

    In a tweet addressed to his supporters, the basketball star said it was “time to show how powerful we are as a community.”

    By • Dec. 6, 2022
  • Digital representation of a Laura Mercier product on a pedestal. A picture of a woman is in the top right corner.
    Image attribution tooltip
    Courtesy of Laura Mercier
    Image attribution tooltip

    Laura Mercier debuts virtual ‘World of Beauty’ store

    The experience includes three rooms where shoppers can locate shades, purchase products and participate in an unboxing.

    By Tatiana Walk-Morris • Dec. 6, 2022
  • Dick's Sporting Goods' House of Sport store concept
    Image attribution tooltip
    Permission granted by Dick's Sporting Goods
    Image attribution tooltip

    Dick’s Sporting Goods hires EVP of stores

    The former Best Buy exec has experience managing human resources and store operations.

    By Tatiana Walk-Morris • Dec. 5, 2022
  • Several screenshots of the New Balance Snapchat lens on a mobile phone.
    Image attribution tooltip
    Courtesy of Snap
    Image attribution tooltip

    New Balance unites Snap’s AR, voice tech to offer gifting advice

    The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. 

    By Aaron Baar • Dec. 5, 2022
  • Macy's holiday window with a family of polar bears wearing winter apparel.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive
    Image attribution tooltip

    Merry and Bright: A look at 2022 holiday merchandising

    ’Tis the season to evoke cheer while attempting to drive up sales.

    By • Dec. 5, 2022
  • Image of sponsored item on ecommerce website
    Image attribution tooltip
    Permission granted by Coveo
    Image attribution tooltip
    Sponsored by Coveo

    3 ways to use AI to drive significant ecommerce profits

    Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.

    By Nicolas Darveau-Garneau, Chief Growth and Strategy Officer at Coveo • Dec. 5, 2022
  • Two people are sitting in black and white checked chairs wearing red outfits. Three surfboards are on the left.
    Image attribution tooltip
    Permission granted by Aviator Nation
    Image attribution tooltip

    Aviator Nation unveils first pop-up shop in New York

    More DTC brands are turning to physical storefronts to increase sales and market themselves to new customers.

    By Tatiana Walk-Morris • Dec. 2, 2022
  • A headshot of Jeff Bezos.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip
    Column

    The Weekly Closeout: Supreme ties up with True Religion and could Bezos come back?

    The 22-piece collection features a denim trucker jacket, among other items. Meanwhile, one observer questions if Jeff Bezos could reprise his CEO role.

    By Retail Dive Staff • Dec. 2, 2022
  • A girl wearing a Forever 21 shirt and hat is on the left, an avatar wearing the same outfit is on the right.
    Image attribution tooltip
    Courtesy of Authentic Brands Group
    Image attribution tooltip

    Forever 21 debuts metaverse collection on Roblox

    With a new CEO at the company’s helm, the retailer wants to reach customers in stores and online.

    By Tatiana Walk-Morris • Dec. 1, 2022
  • A green, virtual storefront with Lacoste crocodile decorations and virtual products.
    Image attribution tooltip
    Courtesy of Lacoste
    Image attribution tooltip

    Lacoste launches virtual store with NFT-holder perks

    The partnership with Emperia comes as more retailers and brands look to the metaverse for revenue on digital and physical goods.

    By Tatiana Walk-Morris • Nov. 30, 2022
  • A tableau of merchandised pink clothes on four center tables and racks near dressing rooms.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive
    Image attribution tooltip

    Take a look inside H&M’s latest store experience

    A first of its kind for the brand, the Williamsburg, Brooklyn, destination is over 7,000 square feet and community focused.  

    By • Nov. 30, 2022
  • Open computer screen against an orange background showing the Consumerhaus homepage
    Image attribution tooltip
    Courtesy of Consumerhaus
    Image attribution tooltip

    How a Gen Z-founded digital marketplace is trying to reach coveted young shoppers

    Set to launch in 2023, Consumerhaus has strategies in place aimed at forging deep connections between shoppers and the assortment it sells.

    By Peyton Bigora • Nov. 29, 2022
  • A glowing white "claire's" sign in lowercase block letters adorns a mall store trimmed in purple and dark blue. Windows signs advertise hair and jewelry specials and ear pierciing.
    Image attribution tooltip
    Courtesy of Claire's
    Image attribution tooltip

    Claire’s opens shops in Macy’s stores

    Starting this month, the accessories retailer can be found at more than 20 of the department store’s locations, including eight flagships.

    By • Nov. 29, 2022
  • An American Eagle storefront at a mall
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    American Eagle Outfitters hints at new men’s sub-brand

    The line will bring “innovation and newness to our men’s business” and prelaunch tests have been encouraging, according to company executives.

    By • Nov. 29, 2022
  • A screenshot of the Kids Foot Locker virtual Roblox experience.
    Image attribution tooltip
    Courtesy of Kids Foot Locker
    Image attribution tooltip

    Kids Foot Locker opens House of Play Roblox experience

    The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

    By Tatiana Walk-Morris • Nov. 29, 2022
  • Showfields logo flag flies outside of its storefront.
    Image attribution tooltip
    Kaarin Vembar/Retail Dive
    Image attribution tooltip

    Showfields opens location in Washington, DC

    The new store is based in the bustling Georgetown neighborhood where multiple direct-to-consumer brands have set up shop.

    By Tatiana Walk-Morris • Nov. 28, 2022
  • A Target worker hands a person in a car a Starbucks bag.
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target expands Starbucks curbside pickup service

    In addition to the partnership, the retailer has been investing in operations and growing its Ulta shop-in-shop locations.

    By Tatiana Walk-Morris • Nov. 28, 2022
  • A freelance lawyer checks a mobile app on her phone
    Image attribution tooltip
    Ridofranz via Getty Images
    Image attribution tooltip

    Poshmark creates Secondhand Sunday holiday

    The resale site’s research suggests that shoppers are turning to used items to save money amid inflation concerns.

    By Tatiana Walk-Morris • Nov. 23, 2022
  • Rendering of the Macy's Day Parade outside of the NYC Macy's store with balloons.
    Image attribution tooltip
    Courtesy of Macy's
    Image attribution tooltip

    Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest

    The retailer has been integrating NFTs into its holiday celebrations and will make the winning design into a real-life balloon for its 2023 parade.

    By Tatiana Walk-Morris • Nov. 23, 2022
  • Our Place storefront.
    Image attribution tooltip
    Courtesy of Our Place
    Image attribution tooltip

    DTC kitchenware brand Our Place opens first physical store

    The brand wants to open more locations in New York and Los Angeles as part of its offline expansion plan.

    By Tatiana Walk-Morris • Nov. 22, 2022
  • A rendering of Bloomingdale's virtual store. Sparkly lights are all around. Shelves on the left and right are full of virtual products.
    Image attribution tooltip
    Courtesy of Emperia
    Image attribution tooltip

    Bloomingdale’s debuts virtual department store for the holidays

    A multi-branded space features shopping experiences from Ralph Lauren, Nespresso and Chanel.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • A display of backpacks in Herschel Supply's New York City store.
    Image attribution tooltip
    Courtesy of Herschel Supply
    Image attribution tooltip

    Herschel Supply opens first US store as it plots expansion

    The 2,500-square-foot store will be in New York City’s Flatiron District and will feature a space dedicated to local artists and community events.

    By • Nov. 21, 2022
  • The inside of a Nike Rise with a checkout counter.
    Image attribution tooltip
    Courtesy of Nike
    Image attribution tooltip

    Nike pursues ‘next stage’ of expansion with first Rise concept in North America

    Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores.

    By Tatiana Walk-Morris • Nov. 21, 2022