Marketing: Page 58
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Princess Polly inks first wholesale partnership with Pacsun
The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.
By Caroline Jansen • March 13, 2023 -
Zulily taps Busy Philipps to launch gift recommendation text service
Timed to Mother’s Day, the new offering comes shortly after the e-commerce retailer laid off employees.
By Tatiana Walk-Morris • March 13, 2023 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
What can The Container Store learn from Sephora?
CEO Satish Malhotra joined two years ago, and he’s using his experience at the beauty company to freshen up the home retailer’s strategy.
By Cara Salpini • March 13, 2023 -
Sponsored by Mood Media
Emotions drive sales: The power of behavioral economics
Retailers who become more emotionally driven can significantly increase profits and build a stronger connection between their customers and their brand.
March 13, 2023 -
Diptyque Americas names first chief marketing officer
The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.
By Howard Ruben • March 10, 2023 -
Allbirds CFO exits as the brand pulls back on store openings
The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.
By Caroline Jansen • March 10, 2023 -
Roku sells TVs, soundbars exclusively at Best Buy
The electronics retailer's sales have declined amid an overall drop in the segment.
By Tatiana Walk-Morris • March 10, 2023 -
Dick’s bets on House of Sport, shutters Field & Stream
The company is closing its last 17 hunting stores, but sees potential for 100 of the experiential sports-oriented locations over the next five years.
By Nate Delesline III • March 9, 2023 -
DXL unveils ‘Wear What You Want’ brand positioning
The retailer wants big-and-tall consumers, which tend to be ignored by the apparel industry, to have more shopping options.
By Kaarin Moore • March 8, 2023 -
Grove Collaborative releases collection with Drew Barrymore
The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.
By Dani James • March 7, 2023 -
Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix
Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.
By Xanayra Marin-Lopez • March 7, 2023 -
Retrieved from Piqsels.
US livestream commerce expected to surpass $31B in 2023: report
Though the livestream trend is expected to grow in the coming years, some retailers have attracted more consumers than others.
By Tatiana Walk-Morris • March 7, 2023 -
Alo Yoga launches digital collection in the metaverse
The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.
By Tatiana Walk-Morris • March 6, 2023 -
Retrieved from Amazon press page.
Amazon to close 8 of its Go stores
The e-commerce giant will close two of the convenience store locations each in Seattle and New York City and four in San Francisco.
By Brett Dworski • March 6, 2023 -
Home Depot takes Kids Workshops to the metaverse on Roblox
Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.
By Sara Karlovitch • March 6, 2023 -
Victoria’s Secret will reboot its fashion show this year as turnaround gains traction
The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.
By Daphne Howland • March 3, 2023 -
Showfields brings Hims & Hers, Chubbies to Miami store
The South Beach store features a Cabana Curation, a Wedding Suite and a Mushroom Market to highlight DTC products.
By Tatiana Walk-Morris • March 3, 2023 -
Target to broaden assortment of products priced $15 and under
The retailer is leaning further into its "Tarjay" reputation and will also expand its Apple and Ulta shop-in-shops.
By Kaarin Moore • March 3, 2023 -
Fenty, Puma collaboration returns
Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.
By Dani James • March 1, 2023 -
Maybelline enlists its first-ever digital avatar for mascara launch
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
By Jessica Hammers • Feb. 28, 2023 -
Nordstrom, The Folklore Group partner to grow assortment of Black-owned brands
Through the Folklore Connect platform, the retailer will be able to engage with brands founded by people of color.
By Kaarin Moore • Feb. 28, 2023 -
Adidas opens New York store in the Bronx
The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.
By Tatiana Walk-Morris • Feb. 27, 2023 -
Column
The Weekly Closeout: REI rolls out new product standards and Skechers teams with Diane von Furstenberg
The outdoor retailer is asking brand partners to set emissions reduction targets. Meanwhile, the shoe brand’s latest collaboration features “Endless Kisses.”
By Retail Dive Staff • Feb. 24, 2023 -
Victoria’s Secret pilots refreshed loyalty program
“The VS & Pink Collective” covers the company’s major brands and has three spending-based tiers that unlock additional benefits.
By Cara Salpini • Feb. 24, 2023 -
Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch
The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.
By Christopher Doering • Feb. 24, 2023