Marketing: Page 58


  • Pacsun storefront featuring Princess Polly in the windows
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    Courtesy of Princess Polly
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    Princess Polly inks first wholesale partnership with Pacsun

    The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.

    By March 13, 2023
  • Zulily's webpage
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    Courtesy of Zulily
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    Zulily taps Busy Philipps to launch gift recommendation text service

    Timed to Mother’s Day, the new offering comes shortly after the e-commerce retailer laid off employees.

    By Tatiana Walk-Morris • March 13, 2023
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • A white storefront with a blue Container Store logo on it.
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    Courtesy of The Container Store
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    What can The Container Store learn from Sephora?

    CEO Satish Malhotra joined two years ago, and he’s using his experience at the beauty company to freshen up the home retailer’s strategy.

    By March 13, 2023
  • Customer inspecting clothing product happily
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    Shutterstock/Ground Picture

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    Sponsored by Mood Media

    Emotions drive sales: The power of behavioral economics

    Retailers who become more emotionally driven can significantly increase profits and build a stronger connection between their customers and their brand.

    March 13, 2023
  • A display of Diptyque candles
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    Araya Doheny via Getty Images
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    Diptyque Americas names first chief marketing officer

    The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.

    By Howard Ruben • March 10, 2023
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    Allbirds CFO exits as the brand pulls back on store openings

    The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.

    By March 10, 2023
  • A television sits on top of a TV set in front of a couch.
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    Courtesy of Roku
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    Roku sells TVs, soundbars exclusively at Best Buy

    The electronics retailer's sales have declined amid an overall drop in the segment.

    By Tatiana Walk-Morris • March 10, 2023
  • Dick's Sporting Goods' House of Sport store concept
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    Permission granted by Dick's Sporting Goods
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    Dick’s bets on House of Sport, shutters Field & Stream

    The company is closing its last 17 hunting stores, but sees potential for 100 of the experiential sports-oriented locations over the next five years.

    By Nate Delesline III • March 9, 2023
  • Person wearing a pink blazer and gray shirt and sunglasses with arms outspread.
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    Permission granted by DXL
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    DXL unveils ‘Wear What You Want’ brand positioning

    The retailer wants big-and-tall consumers, which tend to be ignored by the apparel industry, to have more shopping options.

    By March 8, 2023
  • Drew Barrymore, with light brown wavy hair, smiles at a camera surrounded by cleaning bottles and a pink background.
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    Courtesy of Grove Collaborative
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    Grove Collaborative releases collection with Drew Barrymore

    The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.

    By March 7, 2023
  • Simone Biles signs with Athleta
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    Courtesy of Athleta
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    Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix

    Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.

    By March 7, 2023
  • Mobile shopping.
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    Retrieved from Piqsels.
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    US livestream commerce expected to surpass $31B in 2023: report

    Though the livestream trend is expected to grow in the coming years, some retailers have attracted more consumers than others. 

    By Tatiana Walk-Morris • March 7, 2023
  • A digital avatar stretches in Alo Yoga-branded digital wearables.
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    Courtesy of Alo Yoga
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    Alo Yoga launches digital collection in the metaverse

    The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.

    By Tatiana Walk-Morris • March 6, 2023
  • Amazon Go first store
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    Retrieved from Amazon press page.
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    Amazon to close 8 of its Go stores

    The e-commerce giant will close two of the convenience store locations each in Seattle and New York City and four in San Francisco.

    By Brett Dworski • March 6, 2023
  • The Home Depot storefront on Roblox.
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    Courtesy of The Home Depot
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    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By Sara Karlovitch • March 6, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Retail Dive
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    Victoria’s Secret will reboot its fashion show this year as turnaround gains traction

    The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.

    By March 3, 2023
  • External shot of the Showfields store in Miami.
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    Permission granted by Showfields
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    Showfields brings Hims & Hers, Chubbies to Miami store

    The South Beach store features a Cabana Curation, a Wedding Suite and a Mushroom Market to highlight DTC products. 

    By Tatiana Walk-Morris • March 3, 2023
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive
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    Target to broaden assortment of products priced $15 and under

    The retailer is leaning further into its "Tarjay" reputation and will also expand its Apple and Ulta shop-in-shops.

    By March 3, 2023
  • Rihanna walking down a runway for her Fenty x Puma
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    Pascal Le Segretain/Getty Images for Fenty x Puma via Getty Images
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    Fenty, Puma collaboration returns

    Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

    By March 1, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Jessica Hammers • Feb. 28, 2023
  • A person wearing a cream jacket and pants stands beside a seated person wearing a brown top and matching pants.
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    Courtesy of Nordstrom
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    Nordstrom, The Folklore Group partner to grow assortment of Black-owned brands

    Through the Folklore Connect platform, the retailer will be able to engage with brands founded by people of color. 

    By Feb. 28, 2023
  • Interior shot of the Adidas store in the Bronx. Clothes are on racks on the perimeter of the store and merchandise on tables in the center.
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    Courtesy of Adidas
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    Adidas opens New York store in the Bronx

    The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.

    By Tatiana Walk-Morris • Feb. 27, 2023
  • A line of Skechers shoes with famous Diane  von Furstenberg prints.
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    Courtesy of Skechers
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    Column

    The Weekly Closeout: REI rolls out new product standards and Skechers teams with Diane von Furstenberg

    The outdoor retailer is asking brand partners to set emissions reduction targets. Meanwhile, the shoe brand’s latest collaboration features “Endless Kisses.”

    By Retail Dive Staff • Feb. 24, 2023
  • A storefront for lingerie brand Pink.
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    Daphne Howland/Retail Dive
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    Victoria’s Secret pilots refreshed loyalty program

    “The VS & Pink Collective” covers the company’s major brands and has three spending-based tiers that unlock additional benefits.

    By Feb. 24, 2023
  • blue bottle
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    Permission granted by Blue Bottle
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    Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch

    The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.

    By Christopher Doering • Feb. 24, 2023