Marketing: Page 58


  • A shot of Kristian Blummenfelt, Chelsea Sodaro and Paula Findlay running.
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    Courtesy of On
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    Activewear brand On doubles down on triathlon with three brand ambassadors

    The company is also launching an “On Track Nights” global running event series that will feature athlete appearances and track races.

    By Tatiana Walk-Morris • Jan. 27, 2023
  • A family of four plays with Legos in the store's brick lab space
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    Permission granted by Lego Group
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    How Lego transformed after the pandemic

    Company leadership said the most important lesson learned during the pandemic was to remain agile. 

    By Nate Delesline III • Jan. 26, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What’s going on with DTC this year?

    The team introduces new co-host Dani James and talks about changes in the direct-to-consumer space and the ongoing importance of brick and mortar.

    By Retail Dive Staff • Jan. 26, 2023
  • Buildings and signs are reflected in a store window. Above a sign in white letters reads "the athlete's foot," with a red symbol of a winged foot.
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    Daphne Howland/Retail Dive
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    The Athlete’s Foot builds out its marketing team

    The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator. 

    By Tatiana Walk-Morris • Jan. 25, 2023
  • The Google logo adorns the outside of their NYC office Google Building 8510 at 85 10th Ave on June 3, 2019
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    Drew Angerer via Getty Images
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    DOJ slams Google to end ‘monopolistic grip’ on digital advertising

    Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

    By Chris Kelly • Jan. 25, 2023
  • Person in a wheelchair wearing a crossbody bag from the Jansport Adaptive Collection
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    Courtesy of Jansport
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    JanSport introduces adaptive backpack collection

    The backpacking company modified its original models to meet the needs of those with limited mobility.

    By Jan. 24, 2023
  • Rihanna stands in the middle of a stage with lights on her.
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    Courtesy of Savage x Fenty
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    Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance

    The Los Angeles pop-up will showcase a limited edition Game Day collection, featuring hoodies, sweatpants, varsity jerseys and more.

    By Tatiana Walk-Morris • Jan. 24, 2023
  • An H&M storefront with a yellow volleyball in the window.
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    Courtesy of H&M
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    H&M transforms Williamsburg store to showcase athletic collection

    The location is a “kinetic, tactile playground” that showcases the retailer’s new H&M Move brand and offers daily fitness classes. 

    By Tatiana Walk-Morris • Jan. 24, 2023
  • A person's hand reaches into an Away suitcase holding a bag, headphones and other items.
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    Courtesy of Away
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    Away taps former Foxtrot exec as chief marketing officer

    As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.

    By Dani James • Jan. 23, 2023
  • Cheerful online store owner preparing an order for shipping
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    Adobe Stock/Julia Amaral

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    Sponsored by SpotOn

    For brick and mortar retailers looking to expand, online is the way to go

    Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.

    Jan. 23, 2023
  • Female standing near hangers with brand wear and laughing during shopping
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    GaudiLab/Shutterstock.com

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    Sponsored by Fyllo

    Retail media in real life: stores are the next big retail media channel

    Discover how retailers and brands can take the benefits of retail media in store.

    By Sumant Yeramilly • Jan. 23, 2023
  • Woman deciding on shopping items
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    Peshkov via Getty Images
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    Sponsored by Bold Metrics

    3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience

    We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.

    Jan. 23, 2023
  • A cardboard box with a round light-blue logo and the words "Stitch Fix" leans against a bright yellow door.
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    Courtesy of Stitch Fix
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    Column

    The Weekly Closeout: Amazon discontinues charity program, Stitch Fix takes to Twitter for CEO search

    The e-commerce giant is ending its AmazonSmile program after a decade and the styling service is seeking out CEO applicants via social media.

    By Retail Dive Staff • Jan. 20, 2023
  • View inside the store during SHEIN X Art Discovery Project
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    Presley Ann via Getty Images
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    Shein to add 1,000 more designers to its incubator program in 2023

    The fast-fashion retailer has brought in nearly 3,000 participants to its Shein X initiative, which helps fund them through the apparel creation process.

    By Tatiana Walk-Morris • Jan. 19, 2023
  • Digital rendering of a virtual world
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    Courtesy of Digital Village
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    L’Oréal’s VC fund makes first metaverse investment with Digital Village

    The beauty company is following the digital trend with a minority investment through its venture capital fund.

    By Jan. 19, 2023
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora adds Nutrafol, Proven to its lineup

    The beauty retailer is continuing to seek out popular DTC brands to sell online and in stores.

    By Tatiana Walk-Morris • Jan. 19, 2023
  • White store checkout at Ulta
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    Permission granted by Ulta
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    Ulta names Samsung exec new chief marketer

    Michelle Crossan-Matos, who also has 16 years of experience at P&G, succeeds Shelley Haus, who died in June.

    By Jan. 18, 2023
  • Person riding a Peloton bike
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    Courtesy of Peloton
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    Peloton appoints chief marketing officer

    Leslie Berland most recently held the CMO role at Twitter and brings about a decade of experience from American Express. 

    By Dani James • Jan. 18, 2023
  • A bus stop with a bright blue sign that reads "57th Street and Broadway" sits across the street from a Nordstrom store.
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    Daphne Howland/Retail Dive
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    Nordstrom enlists company stylists for new fashion ambassador program

    The retailer ended its Trunk Club box service last year, but reiterated its commitment to expanding its stylists’ role in connecting with shoppers.

    By Jan. 17, 2023
  • A headshot of Elizabeth Binder in front of a wall of leggings.
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    Courtesy of Lululemon
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    Lululemon hires Burberry veteran as chief merchant

    Elizabeth Binder spent 12 years at the luxury fashion brand and will report to Chief Product Officer Sun Choe.

    By Jan. 17, 2023
  • Young woman on a shopping spree
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    Csondy via Getty Images
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    Sponsored by FedEx Office

    Understanding today’s consumer and increasing their spend in 2023

    Following sharp shifts in recent years, today’s consumers have once again adapted their buying behaviors to match evolving economic conditions.

    Jan. 17, 2023
  • Entrance of of a convenience store with shelves and refrigerators displaying snacks and beverages.
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    Permission granted by Delaware North
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    Sponsored by Amazon

    Delaware North scores big wins by offering a fast, frictionless in-store experience

    Technology alleviates bottlenecks and creates a convenient alternative to traditional checkout.

    Jan. 17, 2023
  • Exterior shot of a Glossier logo on its storefront.
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    Courtesy of Glossier
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    Glossier reformulates iconic product, leaving customers wondering why

    The DTC beauty brand announced it is releasing a vegan version of its Balm Dotcom, which was met with strong customer reactions online.

    By Dani James • Jan. 13, 2023
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s in-houses retail media operations in efficiency play

    The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

    By Peter Adams • Jan. 13, 2023
  • External storefront of a Lands' End.
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    Courtesy of Lands' End
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    New Lands’ End CEO wants to grow customer base, open stores

    With rising customer acquisition costs online, Andrew McLean says traditional marketing methods — including its catalog — could be key.

    By Jan. 12, 2023