Marketing: Page 57
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Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’
The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.
By Peter Adams • Jan. 4, 2023 -
Silk and Sonder to sell on QVC
The direct-to-consumer brand is hoping to reach new customers by expanding its distribution.
By Tatiana Walk-Morris • Jan. 3, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Digital ad spend in November declined for first time since 2020
The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.
By Jessica Deyo • Dec. 27, 2022 -
H&M, Good American partner
The fast-fashion retailer began featuring Good American on its Swedish and German websites in December.
By Kaarin Moore • Dec. 22, 2022 -
NYX launches new makeup collection on Roblox
The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.
By Sara Karlovitch • Dec. 20, 2022 -
H&M releases metaverse-inspired collection
Encompassing both the physical and digital worlds, the launch will include augmented reality filters, a metaverse experience and real-life products.
By Tatiana Walk-Morris • Dec. 19, 2022 -
How Ulta is approaching its new store layout and the holidays
Chief Merchandising Officer Monica Arnaudo spoke with Retail Dive about store navigation, pricing options, and bringing mass and prestige together.
By Dani James • Dec. 19, 2022 -
Sponsored by Google
An evolution of influence: Using social commerce to spark consumer confidence
Shopping with others is more informative and more fun, resulting in a better overall experience for shoppers and fewer regrets and returns for retailers.
By Emily Hotz • Dec. 19, 2022 -
Former Amazon Prime Video exec launches video commerce app
Alex Perez-Tenessa said Trendio was created because “traditional e-commerce wasn't working for customers.”
By Tatiana Walk-Morris • Dec. 16, 2022 -
Column
The Weekly Closeout: Build-a-Bear enters Roblox and Torrid partners with ThredUp
The toy company is launching a game where users can become business tycoons, and the DTC apparel company announced a resale program.
By Retail Dive Staff • Dec. 16, 2022 -
FTC hints at updating environmental claim guidelines
The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.
By Dani James • Dec. 16, 2022 -
Albertsons turns to the metaverse
On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.
By Catherine Douglas Moran • Dec. 15, 2022 -
Deep Dive
What is Revlon’s next chapter?
The brand was exploring a sale even before the pandemic, but the current environment isn’t ideal for a bankrupt company trying to figure out next steps.
By Kaarin Moore • Dec. 14, 2022 -
Best Buy, TalkShopLive debut in-store pickup for livestream shopping
The partnership gives online shoppers the ability to sidestep long delivery times.
By Tatiana Walk-Morris • Dec. 13, 2022 -
Nike plans first ‘World of Flight’ Jordan concept
Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.”
By Cara Salpini • Dec. 13, 2022 -
Lord & Taylor is latest to set up retail media network
The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.
By Aaron Baar • Dec. 13, 2022 -
‘There’s the right home for any brand’: Why retail keeps turning to Los Angeles
The City of Angels — with its various neighborhoods and shopping streets — has risen to the top for many of today’s direct-to-consumer brands.
By Cara Salpini • Dec. 12, 2022 -
Lids’ new store concept focuses on product drops
Lids Hat Drop, inspired by the company’s e-commerce platform of the same name, gives shoppers first access to limited-edition releases.
By Tatiana Walk-Morris • Dec. 12, 2022 -
Deep Dive
Retail looks beyond its old love — the movies
Toys and feature films go together like butter and popcorn. But with lower ticket sales and fewer blockbusters, “it's not just about movies anymore.”
By Cara Salpini • Dec. 12, 2022 -
Column
The Weekly Closeout: Toys R Us launches NFTs and David’s Bridal debuts loyalty program for teens
The toy company is releasing 10,000 digital collectibles, featuring its iconic mascot, and the bridal retailer launches a prom loyalty program.
By Retail Dive Staff • Dec. 9, 2022 -
Amazon rolls out TikTok-like shopping feature
The new shoppable content function will allow consumers to buy from videos or photos directly within the app.
By Dani James • Dec. 9, 2022 -
Walmart unveils visual search tool TrendGetter
The retailer introduced the image search function during the holiday season to help shoppers find their desired items.
By Tatiana Walk-Morris • Dec. 9, 2022 -
Thirteen Lune to open first brick-and-mortar store
The beauty platform will open its doors in Los Angeles early next year.
By Dani James • Dec. 8, 2022 -
Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop
Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.
By Jessica Deyo • Dec. 7, 2022 -
Gen Z didn’t kill brand loyalty, but it looks different
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.
By Dani James • Dec. 7, 2022