Marketing: Page 57


  • SNL actor Kenan Thompson is flanked by elementary school students against a blue backdrop to promote Old Navy's news "Lil Interns" series.
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    Permission granted by Old Navy
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    Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

    The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

    By Peter Adams • Jan. 4, 2023
  • Person is curled up on a couch that has lots of pillows holding a spiral-bound notebook.
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    Permission granted by Silk + Sonder
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    Silk and Sonder to sell on QVC

    The direct-to-consumer brand is hoping to reach new customers by expanding its distribution.

    By Tatiana Walk-Morris • Jan. 3, 2023
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
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    AndreyPopov via Getty Images
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    Digital ad spend in November declined for first time since 2020

    The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

    By Jessica Deyo • Dec. 27, 2022
  • Seven images of people of varying body sizes are lined up in a row wearing Good American products.
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    Courtesy of H&M
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    H&M, Good American partner

    The fast-fashion retailer began featuring Good American on its Swedish and German websites in December.

    By Dec. 22, 2022
  • A collection of makeup products displayed on Roblox.
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    Courtesy of NYX Professional Makeup
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    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By Sara Karlovitch • Dec. 20, 2022
  • An "H&M" sign with red letters juts out from a building against a dramatic blue sky.
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    Daphne Howland/Retail Dive
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    H&M releases metaverse-inspired collection

    Encompassing both the physical and digital worlds, the launch will include augmented reality filters, a metaverse experience and real-life products.

    By Tatiana Walk-Morris • Dec. 19, 2022
  • Front entrance of Ulta store with white and orange colored displays
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    Permission granted by Ulta
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    How Ulta is approaching its new store layout and the holidays

    Chief Merchandising Officer Monica Arnaudo spoke with Retail Dive about store navigation, pricing options, and bringing mass and prestige together.

    By Dani James • Dec. 19, 2022
  • couple at home online shopping
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    TBD

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    Sponsored by Google

    An evolution of influence: Using social commerce to spark consumer confidence

    Shopping with others is more informative and more fun, resulting in a better overall experience for shoppers and fewer regrets and returns for retailers.

    By Emily Hotz • Dec. 19, 2022
  • A person holds a mobile phone. On the screen is a person putting on blush.
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    Courtesy of Trendio Live
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    Former Amazon Prime Video exec launches video commerce app

    Alex Perez-Tenessa said Trendio was created because “traditional e-commerce wasn't working for customers.”

    By Tatiana Walk-Morris • Dec. 16, 2022
  • A screenshot of the virtual game, Build-A-Bear Tycoon, on Roblox.
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    Courtesy of Build-A-Bear
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    Column

    The Weekly Closeout: Build-a-Bear enters Roblox and Torrid partners with ThredUp

    The toy company is launching a game where users can become business tycoons, and the DTC apparel company announced a resale program.

    By Retail Dive Staff • Dec. 16, 2022
  • Back of shopper reaching toward a refillable food container in a store.
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    JulPo via Getty Images
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    FTC hints at updating environmental claim guidelines

    The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

    By Dani James • Dec. 16, 2022
  • A screenshot of a metaverse scene with characters in front of a sign that says "Meta Mega Deal" for Coca-Cola, pretzels and other items.
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    Permission granted by Edelman
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    Albertsons turns to the metaverse

    On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.

    By Catherine Douglas Moran • Dec. 15, 2022
  • Line up of Revlon products inside of a store with the Revlon sign.
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    Kaarin Vembar/Retail Dive
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    Deep Dive

    What is Revlon’s next chapter?

    The brand was exploring a sale even before the pandemic, but the current environment isn’t ideal for a bankrupt company trying to figure out next steps. 

    By Dec. 14, 2022
  • Best Buy, TalkShopLive debut in-store pickup for livestream shopping

    The partnership gives online shoppers the ability to sidestep long delivery times.

    By Tatiana Walk-Morris • Dec. 13, 2022
  • Nike Rise in Seoul, South Korea
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    Courtesy of Nike
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    Nike plans first ‘World of Flight’ Jordan concept

    Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.”

    By Dec. 13, 2022
  • A model in a blue dress and tiara leans against a desk
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    Courtesy of Lord & Taylor
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    Lord & Taylor is latest to set up retail media network

    The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

    By Aaron Baar • Dec. 13, 2022
  • A street view down Abbot Kinney Boulevard in Los Angeles.
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    Cara Salpini/Retail Dive
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    ‘There’s the right home for any brand’: Why retail keeps turning to Los Angeles

    The City of Angels — with its various neighborhoods and shopping streets — has risen to the top for many of today’s direct-to-consumer brands.

    By Dec. 12, 2022
  • Exterior shot of a Lids store.
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    Permission granted by Lids
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    Lids’ new store concept focuses on product drops

    Lids Hat Drop, inspired by the company’s e-commerce platform of the same name, gives shoppers first access to limited-edition releases.

    By Tatiana Walk-Morris • Dec. 12, 2022
  • A child holds a toy box for the 'Star Wars Boba Fett Starship.'
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    Dan Kitwood via Getty Images
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    Deep Dive

    Retail looks beyond its old love — the movies

    Toys and feature films go together like butter and popcorn. But with lower ticket sales and fewer blockbusters, “it's not just about movies anymore.”

    By Dec. 12, 2022
  • An image of Toys R Us' digital world
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    Courtesy of WHP Global
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    Column

    The Weekly Closeout: Toys R Us launches NFTs and David’s Bridal debuts loyalty program for teens

    The toy company is releasing 10,000 digital collectibles, featuring its iconic mascot, and the bridal retailer launches a prom loyalty program.

    By Retail Dive Staff • Dec. 9, 2022
  • Screenshots of the Amazon Inspire app function
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    Courtesy of Amazon
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    Amazon rolls out TikTok-like shopping feature

    The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

    By Dani James • Dec. 9, 2022
  • A white KitchenAid stand mixer is on a table. A box with Walmart information is on the right with the price of $259.99.
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    Courtesy of Walmart
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    Walmart unveils visual search tool TrendGetter

    The retailer introduced the image search function during the holiday season to help shoppers find their desired items.

    By Tatiana Walk-Morris • Dec. 9, 2022
  • Makeup display of different products from Thirteen Lune.
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    Courtesy of J.C. Penney
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    Thirteen Lune to open first brick-and-mortar store

    The beauty platform will open its doors in Los Angeles early next year. 

    By Dani James • Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
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    Courtesy of Snap Inc.
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    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By Jessica Deyo • Dec. 7, 2022
  • Crocs and Justin Bieber collaborate on shoe drop.
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    Courtesy of Crocs
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    Gen Z didn’t kill brand loyalty, but it looks different

    The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.

    By Dani James • Dec. 7, 2022