Marketing: Page 56


  • Picture of Victoria's Secret store sign
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    Daphne Howland/Retail Dive
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    Victoria’s Secret will reboot its fashion show this year as turnaround gains traction

    The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.

    By March 3, 2023
  • External shot of the Showfields store in Miami.
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    Permission granted by Showfields
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    Showfields brings Hims & Hers, Chubbies to Miami store

    The South Beach store features a Cabana Curation, a Wedding Suite and a Mushroom Market to highlight DTC products. 

    By Tatiana Walk-Morris • March 3, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive
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    Target to broaden assortment of products priced $15 and under

    The retailer is leaning further into its "Tarjay" reputation and will also expand its Apple and Ulta shop-in-shops.

    By March 3, 2023
  • Rihanna walking down a runway for her Fenty x Puma
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    Pascal Le Segretain/Getty Images for Fenty x Puma via Getty Images
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    Fenty, Puma collaboration returns

    Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

    By Dani James • March 1, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Jessica Deyo • Feb. 28, 2023
  • A person wearing a cream jacket and pants stands beside a seated person wearing a brown top and matching pants.
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    Courtesy of Nordstrom
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    Nordstrom, The Folklore Group partner to grow assortment of Black-owned brands

    Through the Folklore Connect platform, the retailer will be able to engage with brands founded by people of color. 

    By Feb. 28, 2023
  • Interior shot of the Adidas store in the Bronx. Clothes are on racks on the perimeter of the store and merchandise on tables in the center.
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    Courtesy of Adidas
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    Adidas opens New York store in the Bronx

    The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.

    By Tatiana Walk-Morris • Feb. 27, 2023
  • A line of Skechers shoes with famous Diane  von Furstenberg prints.
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    Courtesy of Skechers
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    Column

    The Weekly Closeout: REI rolls out new product standards and Skechers teams with Diane von Furstenberg

    The outdoor retailer is asking brand partners to set emissions reduction targets. Meanwhile, the shoe brand’s latest collaboration features “Endless Kisses.”

    By Retail Dive Staff • Feb. 24, 2023
  • A storefront for lingerie brand Pink.
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    Daphne Howland/Retail Dive
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    Victoria’s Secret pilots refreshed loyalty program

    “The VS & Pink Collective” covers the company’s major brands and has three spending-based tiers that unlock additional benefits.

    By Feb. 24, 2023
  • blue bottle
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    Permission granted by Blue Bottle
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    Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch

    The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.

    By Christopher Doering • Feb. 24, 2023
  • Dressing room in purple light with a large screen in one corner.
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    Courtesy of Fit Xperience Savage X Fenty
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    Savage X Fenty delves deeper into fitting room tech

    In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.

    By Tatiana Walk-Morris • Feb. 23, 2023
  • Headshot of Naomi Osaka
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    Courtesy of Victoria's Secret
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    Victoria’s Secret launches design collaboration with Naomi Osaka

    The intimates and sleepwear collection includes the Forever Bra, which features the brand’s first bra pad that can be fully recycled. 

    By Tatiana Walk-Morris • Feb. 22, 2023
  • Pharrell Williams at the 65th Grammy Awards on Feb. 5, 2023.
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    Amy Sussman via Getty Images
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    Column

    The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores

    The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.

    By Retail Dive Staff • Feb. 17, 2023
  • Digital illustration of a person in front of a city street scene for Pacsun Los Angeles Tycoon.
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    Courtesy of Pacsun
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    Pacsun launches tycoon-based Roblox experience

    The game will showcase the apparel retailer’s spring collection and is the latest in a string of metaverse activations for the company.

    By Tatiana Walk-Morris • Feb. 17, 2023
  • Six models and designer Prabal Gurung are lined up wearing the new iMPOWER by Prabal Gurung for JCPenney collection.
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    Courtesy of J.C. Penney
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    J.C. Penney, Prabal Gurung partner on apparel collection

    The 25-piece collection is all priced under $100 and will be available for a limited time starting March 2. 

    By Feb. 17, 2023
  • Blonde haired person poses in a white tank top and dark colored hoodie
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    Courtesy of Victoria's Secret & Co.
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    Frankies Bikinis, Victoria’s Secret introduce exclusive collection

    The swimwear and loungewear collection comes after the lingerie giant invested $18 million in the smaller direct-to-consumer brand last year.

    By Dani James • Feb. 16, 2023
  • Tatcha's virtual store experience
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    Courtesy of Tatcha x Emperia
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    Tatcha launches virtual store to promote body care products

    To coincide with the virtual experience, the skincare brand is hosting a real-life pop-up shop in Los Angeles.

    By Feb. 16, 2023
  • Person wearing Harley Davidson apparel sits on a motorcycle.
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    Courtesy of Harley Davidson
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    Harley-Davidson introduces H-D Collections, a curated assortment of apparel lines

    H-D Collections will launch with three lines, featuring new merchandise and vintage finds, and will showcase products online and in pop-up shops.

    By Tatiana Walk-Morris • Feb. 15, 2023
  • Bras on display in Lively's Austin store
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    Courtesy of Lively
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    Lively moves into Canada

    The new market launch follows a number of changes at the intimates brand in recent years, including an acquisition and a CEO transition.

    By Updated Feb. 14, 2023
  • A woman holding two bottles of Saltair products
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    Courtesy of Saltair
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    Beauty brand Saltair launches fitness collaboration

    The company has released a seven-day workout program with The Sculpt Society centered around self-care and body confidence.

    By Dani James • Feb. 13, 2023
  • Photos of self care products from a number of companies including Bloom, Lume and So Glassy.
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    Courtesy of Target
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    Target expands beauty assortment with ‘thousands’ of new products

    The effort includes bringing in new Black-owned and inclusive brands, as well as more products that meet its Target Clean standards.

    By Tatiana Walk-Morris • Feb. 13, 2023
  • Two people walk by an H&M store in London.
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    Carl Court via Getty Images
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    What lies ahead for retail in 2023

    Value-conscious consumers, rising layoffs and new leadership at some of retail’s major players are just a few forces shaping the industry so far.

    By Retail Dive Staff • Feb. 13, 2023
  • Parked Chevy Volt plugged in to electric vehicle charger
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    iStock.com/Andrey Zhuravlev

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    Sponsored by Broadsign

    A perfect pair: EV charging station and in-store display advertising

    Learn why EV chargers and in-store display advertising are a perfect duo for retailers and brands.

    By Rob Cote, Demand Generation Manager, Broadsign • Feb. 13, 2023
  • Woman using dropper to test out product
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    Shutterstock/GaudiLab

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    Sponsored by Mood Media

    The beauty of building the in-store experience

    When it comes to building your business, getting new customers is only part of the equation. How do you get them to keep coming back? 

    Feb. 13, 2023
  • Photo of the black exterior of a New Balance store
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    Permission granted by New Balance
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    New Balance brings new store concept to Boston

    The concept, which first launched in China last year, has a curated merchandise selection meant to appeal to a younger audience.

    By Dani James • Feb. 10, 2023