Marketing: Page 56
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Courtesy of The Home Depot
The Home Depot names vice president of its retail media network
Melanie Babcok takes on the role as many retailers delve into advertising as an additional revenue stream.
By Tatiana Walk-Morris • April 12, 2023 -
Courtesy of Care/of
Care/of launches at Sam’s Club
The DTC vitamin and supplement brand, which introduced products specifically designed for the club retailer, is steadily adding more wholesale partners.
By Howard Ruben • April 10, 2023 -
Explore the Trendline➔
Thai Liang Lim via Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Courtesy of Puma
Puma assembles team of young activists to tailor sustainability initiatives
The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.
By Sara Karlovitch • April 10, 2023 -
Thierry Serier
Sponsored by Mood MediaHow one retailer is making real customer connections
Creating memorable experiences that capture the attention of your shoppers requires a combination of media solutions that stimulates all of the human senses.
April 10, 2023 -
Justin Sullivan via Getty Images
Nike’s longtime chief communications officer to retire in June
Nigel Powell has steered the company through thorny political issues, including the company’s decision to stand by football star Colin Kaepernick.
By Natalie Schwartz • April 7, 2023 -
Courtesy of Under Armour
ColumnThe Weekly Closeout: Steph Curry earns $75M stock award with Under Armour
Meanwhile, Revlon is set to exit bankruptcy as a private company and Walmart added a perk for pickleball players.
By Retail Dive Staff • April 7, 2023 -
Permission granted by Vans
Vans blurs lines of self-expression in new global ad campaign
Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.
By Peter Adams • April 7, 2023 -
Courtesy of Poshmark
Poshmark releases livestream shopping feature
Posh Shows allows users to livestream on the social resale marketplace for the first time — even as other platforms step away from the format.
By Tatiana Walk-Morris • April 6, 2023 -
Courtesy of Obsess
Obsess launches self-service virtual store builder for brands
Ava by Obsess, a new offering from the tech company, allows businesses to create and manage their own virtual experiences.
By Xanayra Marin-Lopez • April 6, 2023 -
Courtesy of Gainful
Personalized nutrition brand Gainful launches at Target
The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.
By Howard Ruben • April 5, 2023 -
Courtesy of Toys R Us
Toys R Us creates YouTube series featuring Geoffrey the Giraffe
The marketing initiative also includes a partnership with Nickelodeon, and aims to teach kids about different cities around the world.
By Tatiana Walk-Morris • April 4, 2023 -
Courtesy of David's Bridal
David’s Bridal adds ‘hundreds’ of bridesmaid dresses under $100
With three new pricing tiers, the retailer is aiming to offer a broader selection of affordable dresses for price-conscious shoppers.
By Tatiana Walk-Morris • April 4, 2023 -
Courtesy of Yitty
Lizzo’s Yitty launches gender-affirming shapewear
The collection, which comes a year after the Fabletics sister brand launched, comes as more retailers introduce more inclusive offerings.
By Howard Ruben • April 3, 2023 -
Natalie Schwartz/Retail Dive
Here’s what traditional and digital brands did for Metaverse Fashion Week
Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.
By Natalie Schwartz • April 3, 2023 -
Permission granted by Tommy John
After 15 years, Tommy John reflects on its omnichannel mindset
The undergarments brand has been profitable since it launched. CEO Tom Patterson spoke with Retail Dive about his approach to growth.
By Dani James • April 3, 2023 -
Courtesy of Apple
ColumnThe Weekly Closeout: Apple introduces a pay later option and Walmart gives early access to Oreos
An initial version of a BNPL service was introduced by Apple, while Walmart+ members get first dibs on the cookie brand’s new Blackout Cake flavor.
By Retail Dive Staff • March 31, 2023 -
Courtesy of Under Armour
Under Armour names Steph Curry president of Curry Brand in expanded partnership
As part of the deal, Curry’s influence at the brand will now expand to include golf, women’s, youth and sportstyle categories.
By Cara Salpini • March 31, 2023 -
"Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
Build-A-Bear hires new chief marketer
Julia Fitzgerald is taking on the role after the company delivered its most profitable year in its history.
By Tatiana Walk-Morris • March 31, 2023 -
Courtesy of Mizzen+Main
Mizzen+Main signs 5 PGA players
The DTC brand is deepening its ties in the sport by bringing on Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.
By Howard Ruben • March 31, 2023 -
Courtesy of J.C. Penney
J.C. Penney, Sports Illustrated unveil swimwear collections
The partnership builds on last year’s apparel collection from the two Authentic Brands Group-affiliated entities, as both seek to burnish their brands.
By Daphne Howland • March 31, 2023 -
Courtesy of Elf
E.l.f. enters the fashion space with a beauty collection for American Eagle
The blue-hued cosmetic collection — “Beauty Is In Your Jeans” — features eyeshadow, color-changing balm, a clay mask and a signature tote bag.
By Lara Ewen • March 29, 2023 -
Courtesy of Walmart
Walmart winds down Roblox play as metaverse lands in privacy crosshairs
The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.
By Peter Adams • March 28, 2023 -
Courtesy of Rhode
Hailey Bieber’s skin care brand plans international expansion
Rhode, which was founded just nine months ago, will enter the Canadian market on Tuesday and will launch in the U.K. later this year.
By Howard Ruben • March 28, 2023 -
Courtesy of Target
Target to close 4 small-format stores this spring
The retailer said small-format locations remain a key part of growth and will make up half of approximately 20 new stores opening in 2023.
By Nate Delesline III • March 27, 2023 -
Daniel Boczarski via Getty Images
Torrid taps Belk veteran as chief commerical officer
Mark Mizicko, who stepped into the role on Thursday, has over 25 years of retail experience from Hot Topic, Gymboree, Gap Inc. and the Limited Brands.
By Caroline Jansen • March 27, 2023
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