Marketing: Page 56
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Away taps former Foxtrot exec as chief marketing officer
As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.
By Dani James • Jan. 23, 2023 -
Sponsored by Bold Metrics
3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience
We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.
Jan. 23, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Sponsored by SpotOn
For brick and mortar retailers looking to expand, online is the way to go
Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.
Jan. 23, 2023 -
Sponsored by Fyllo
Retail media in real life: stores are the next big retail media channel
Discover how retailers and brands can take the benefits of retail media in store.
By Sumant Yeramilly • Jan. 23, 2023 -
Column
The Weekly Closeout: Amazon discontinues charity program, Stitch Fix takes to Twitter for CEO search
The e-commerce giant is ending its AmazonSmile program after a decade and the styling service is seeking out CEO applicants via social media.
By Retail Dive Staff • Jan. 20, 2023 -
Shein to add 1,000 more designers to its incubator program in 2023
The fast-fashion retailer has brought in nearly 3,000 participants to its Shein X initiative, which helps fund them through the apparel creation process.
By Tatiana Walk-Morris • Jan. 19, 2023 -
L’Oréal’s VC fund makes first metaverse investment with Digital Village
The beauty company is following the digital trend with a minority investment through its venture capital fund.
By Xanayra Marin-Lopez • Jan. 19, 2023 -
Sephora adds Nutrafol, Proven to its lineup
The beauty retailer is continuing to seek out popular DTC brands to sell online and in stores.
By Tatiana Walk-Morris • Jan. 19, 2023 -
Ulta names Samsung exec new chief marketer
Michelle Crossan-Matos, who also has 16 years of experience at P&G, succeeds Shelley Haus, who died in June.
By Cara Salpini • Jan. 18, 2023 -
Peloton appoints chief marketing officer
Leslie Berland most recently held the CMO role at Twitter and brings about a decade of experience from American Express.
By Dani James • Jan. 18, 2023 -
Nordstrom enlists company stylists for new fashion ambassador program
The retailer ended its Trunk Club box service last year, but reiterated its commitment to expanding its stylists’ role in connecting with shoppers.
By Daphne Howland • Jan. 17, 2023 -
Lululemon hires Burberry veteran as chief merchant
Elizabeth Binder spent 12 years at the luxury fashion brand and will report to Chief Product Officer Sun Choe.
By Cara Salpini • Jan. 17, 2023 -
Sponsored by FedEx Office
Understanding today’s consumer and increasing their spend in 2023
Following sharp shifts in recent years, today’s consumers have once again adapted their buying behaviors to match evolving economic conditions.
Jan. 17, 2023 -
Sponsored by Amazon
Delaware North scores big wins by offering a fast, frictionless in-store experience
Technology alleviates bottlenecks and creates a convenient alternative to traditional checkout.
Jan. 17, 2023 -
Glossier reformulates iconic product, leaving customers wondering why
The DTC beauty brand announced it is releasing a vegan version of its Balm Dotcom, which was met with strong customer reactions online.
By Dani James • Jan. 13, 2023 -
Lowe’s in-houses retail media operations in efficiency play
The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.
By Peter Adams • Jan. 13, 2023 -
New Lands’ End CEO wants to grow customer base, open stores
With rising customer acquisition costs online, Andrew McLean says traditional marketing methods — including its catalog — could be key.
By Cara Salpini • Jan. 12, 2023 -
Meta implements new system for addressing algorithmic ads bias
VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.
By Peter Adams • Jan. 11, 2023 -
Babies R Us to open flagship store
The opening at American Dream marks a return of the brand to the U.S. And owner WHP Global has plans for a national rollout.
By Kaarin Moore • Jan. 11, 2023 -
Purple CEO: ‘It’s time for the brand to mature’
Quirky marketing helped the mattress brand get its start, but now Rob DeMartini wants it to look a lot more like a traditional mattress seller.
By Cara Salpini • Jan. 11, 2023 -
Instagram to remove shopping tab
Despite getting rid of a dedicated commerce destination, the social media company said it is still investing in shopping experiences.
By Dani James • Jan. 10, 2023 -
5 trends that shaped the holidays in 2022
From deep discounts to metaverse activations, here are some of the biggest influences on the season.
By Retail Dive Staff • Jan. 9, 2023 -
H&M centers on sustainability for Roblox activation
The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.
By Jessica Deyo • Jan. 5, 2023 -
Wilson opens two new Chicago stores
The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.
By Dani James • Jan. 4, 2023 -
American Girl launches virtual museum experience
Like others in the retail space, the doll brand is seeking to reach its audience virtually — with games, content and a gift shop.
By Tatiana Walk-Morris • Jan. 4, 2023