Marketing: Page 56


  • A person's hand reaches into an Away suitcase holding a bag, headphones and other items.
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    Courtesy of Away
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    Away taps former Foxtrot exec as chief marketing officer

    As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.

    By Dani James • Jan. 23, 2023
  • Woman deciding on shopping items
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    Peshkov via Getty Images
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    Sponsored by Bold Metrics

    3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience

    We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.

    Jan. 23, 2023
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Cheerful online store owner preparing an order for shipping
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    Adobe Stock/Julia Amaral

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    Sponsored by SpotOn

    For brick and mortar retailers looking to expand, online is the way to go

    Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.

    Jan. 23, 2023
  • Female standing near hangers with brand wear and laughing during shopping
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    GaudiLab/Shutterstock.com

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    Sponsored by Fyllo

    Retail media in real life: stores are the next big retail media channel

    Discover how retailers and brands can take the benefits of retail media in store.

    By Sumant Yeramilly • Jan. 23, 2023
  • A cardboard box with a round light-blue logo and the words "Stitch Fix" leans against a bright yellow door.
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    Courtesy of Stitch Fix
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    Column

    The Weekly Closeout: Amazon discontinues charity program, Stitch Fix takes to Twitter for CEO search

    The e-commerce giant is ending its AmazonSmile program after a decade and the styling service is seeking out CEO applicants via social media.

    By Retail Dive Staff • Jan. 20, 2023
  • View inside the store during SHEIN X Art Discovery Project
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    Presley Ann via Getty Images
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    Shein to add 1,000 more designers to its incubator program in 2023

    The fast-fashion retailer has brought in nearly 3,000 participants to its Shein X initiative, which helps fund them through the apparel creation process.

    By Tatiana Walk-Morris • Jan. 19, 2023
  • Digital rendering of a virtual world
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    Courtesy of Digital Village
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    L’Oréal’s VC fund makes first metaverse investment with Digital Village

    The beauty company is following the digital trend with a minority investment through its venture capital fund.

    By Jan. 19, 2023
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora adds Nutrafol, Proven to its lineup

    The beauty retailer is continuing to seek out popular DTC brands to sell online and in stores.

    By Tatiana Walk-Morris • Jan. 19, 2023
  • White store checkout at Ulta
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    Permission granted by Ulta
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    Ulta names Samsung exec new chief marketer

    Michelle Crossan-Matos, who also has 16 years of experience at P&G, succeeds Shelley Haus, who died in June.

    By Jan. 18, 2023
  • Person riding a Peloton bike
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    Courtesy of Peloton
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    Peloton appoints chief marketing officer

    Leslie Berland most recently held the CMO role at Twitter and brings about a decade of experience from American Express. 

    By Dani James • Jan. 18, 2023
  • A bus stop with a bright blue sign that reads "57th Street and Broadway" sits across the street from a Nordstrom store.
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    Daphne Howland/Retail Dive
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    Nordstrom enlists company stylists for new fashion ambassador program

    The retailer ended its Trunk Club box service last year, but reiterated its commitment to expanding its stylists’ role in connecting with shoppers.

    By Jan. 17, 2023
  • A headshot of Elizabeth Binder in front of a wall of leggings.
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    Courtesy of Lululemon
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    Lululemon hires Burberry veteran as chief merchant

    Elizabeth Binder spent 12 years at the luxury fashion brand and will report to Chief Product Officer Sun Choe.

    By Jan. 17, 2023
  • Young woman on a shopping spree
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    Csondy via Getty Images
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    Sponsored by FedEx Office

    Understanding today’s consumer and increasing their spend in 2023

    Following sharp shifts in recent years, today’s consumers have once again adapted their buying behaviors to match evolving economic conditions.

    Jan. 17, 2023
  • Entrance of of a convenience store with shelves and refrigerators displaying snacks and beverages.
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    Permission granted by Delaware North
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    Sponsored by Amazon

    Delaware North scores big wins by offering a fast, frictionless in-store experience

    Technology alleviates bottlenecks and creates a convenient alternative to traditional checkout.

    Jan. 17, 2023
  • Exterior shot of a Glossier logo on its storefront.
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    Courtesy of Glossier
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    Glossier reformulates iconic product, leaving customers wondering why

    The DTC beauty brand announced it is releasing a vegan version of its Balm Dotcom, which was met with strong customer reactions online.

    By Dani James • Jan. 13, 2023
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s in-houses retail media operations in efficiency play

    The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

    By Peter Adams • Jan. 13, 2023
  • External storefront of a Lands' End.
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    Courtesy of Lands' End
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    New Lands’ End CEO wants to grow customer base, open stores

    With rising customer acquisition costs online, Andrew McLean says traditional marketing methods — including its catalog — could be key.

    By Jan. 12, 2023
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By Peter Adams • Jan. 11, 2023
  • Rendering of the outside of a Babies R Us store.
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    Courtesy of WHP Global
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    Babies R Us to open flagship store

    The opening at American Dream marks a return of the brand to the U.S. And owner WHP Global has plans for a national rollout. 

    By Jan. 11, 2023
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple CEO: ‘It’s time for the brand to mature’

    Quirky marketing helped the mattress brand get its start, but now Rob DeMartini wants it to look a lot more like a traditional mattress seller.

    By Jan. 11, 2023
  • Screenshot of Instagram's new navigation home page
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    Permission granted by Meta
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    Instagram to remove shopping tab

    Despite getting rid of a dedicated commerce destination, the social media company said it is still investing in shopping experiences.

    By Dani James • Jan. 10, 2023
  • Smiling young family looking at candy and Christmas presents in a store window.
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    RgStudio via Getty Images
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    5 trends that shaped the holidays in 2022

    From deep discounts to metaverse activations, here are some of the biggest influences on the season.

    By Retail Dive Staff • Jan. 9, 2023
  • H&M Loooptopia Experience on Roblox
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    Courtesy of H&M
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    H&M centers on sustainability for Roblox activation

    The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

    By Jessica Deyo • Jan. 5, 2023
  • Mannequins wearing white sweaters at a Wilson store
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    Permission granted by Wilson Sporting Goods
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    Wilson opens two new Chicago stores

    The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.

    By Dani James • Jan. 4, 2023
  • American Girl doll sits at a toy desk in front of a computer and a microphone.
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    Courtesy of American Girl
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    American Girl launches virtual museum experience

    Like others in the retail space, the doll brand is seeking to reach its audience virtually — with games, content and a gift shop.

    By Tatiana Walk-Morris • Jan. 4, 2023