Marketing: Page 55

  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour turns to athleisure for growth

    Catering to the rest of a customer’s day could triple its addressable market, according to interim chief Colin Browne.

    By • Feb. 8, 2023
  • Orange and white Ulta store display saying "Cue the New"
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    Permission granted by Ulta
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    Ulta to sell beauty brand Odele in stores, online

    The partnership adds to the beauty retailer’s growing assortment of products from DTC brands.

    By Tatiana Walk-Morris • Feb. 7, 2023
  • Gen Z and millennials Explore the Trendline➔
    Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Children playing and jumping wearing bright colored clothing
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    Permission granted by Hanna Andersson
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    Children’s brand Hanna Andersson launches activewear

    The DTC company enters a new product category following a handful of executive leadership changes over the past several years.

    By Dani James • Feb. 7, 2023
  • Interior shot of racks at a Belk Outlet store.
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    Courtesy of Belk
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    Belk opens first outlet store

    The location in Greeneville, Tennessee, which will “pioneer” the concept, sells clearance items from the department store’s larger retail locations.

    By • Feb. 7, 2023
  • Jenna Ortega wears clothes from Adidas Sportswear.
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    Courtesy of Adidas
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    Adidas launches first new label in five decades

    Adidas Sportswear is fronted by new brand ambassador Jenna Ortega, and features tracksuits and other everyday looks.

    By Tatiana Walk-Morris • Feb. 6, 2023
  • Picture of the main characters in Amazon's series Harlem.
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    Courtesy of Mielle
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    Mielle creates hair care bundles based on ‘Harlem’ characters

    The partnership with the Prime Video show comes just weeks after Procter & Gamble announced plans to acquire the hair care brand.

    By Tatiana Walk-Morris • Feb. 6, 2023
  • The facade of Our Place's Melrose Avenue location
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    Courtesy of Our Place
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    Our Place continues retail expansion with new LA store

    The DTC cookware brand opened its first store around two months ago on Abbot Kinney Boulevard.

    By • Feb. 3, 2023
  • A collection of personal care products on a white background.
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    Courtesy of CVS Health
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    CVS launches beauty and personal care brand

    CVS Pharmacy wants to target its broad customer base with affordable products through its new private label, One+Other.

    By Tatiana Walk-Morris • Feb. 3, 2023
  • Exterior shot of a Dollar General store.
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    Courtesy of Dollar General
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    Column

    The Weekly Closeout: Dollar General reaches store milestone and REI lays off staff

    The discount chain opened its 19,000th store in Missouri this week while the outdoor retailer is cutting 8% of its headquarters workforce.

    By Retail Dive Staff • Feb. 3, 2023
  • Five pastel-colored shoes, without their mates, float against a cloudy-sky background.
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    Courtesy of Lululemon
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    Nike sues Lululemon over shoe manufacturing patents

    The Canadian apparel brand, known for its performance fabrics, released its first footwear designs less than a year ago.

    By • Feb. 1, 2023
  • Photographer Annie Leibovitz sitting
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    Courtesy of IKEA
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    Ikea partners with Annie Leibovitz for Life at Home Report project

    The famous photographer, which the retailer has named its artist in residence, will take portraits of people inside their homes all over the world. 

    By • Feb. 1, 2023
  • A black shoe with a blue Nike swoosh mark on a blue background.
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    Courtesy of Nike
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    Nike, Tiffany announce collaboration

    The big-name partnership drew a host of disappointed comments online, specifically around the Air Force 1.

    By • Feb. 1, 2023
  • Mature man looking at a digital tablet that a colleague is showing at work.
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    FG Trade via Getty Images
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    Many brands are ‘reluctant buyers’ of ads on retail media networks, study shows

    The majority of marketers surveyed by the Association of National Advertisers use at least five retail media networks, but some have concerns.

    By Jessica Deyo • Feb. 1, 2023
  • A yellow-brick corner building, with a vertical sign reading "Rubensteins," a palm tree on the left.
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    Daphne Howland/Retail Dive
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    Column

    Reporter’s Notebook: The New Orleans menswear shop that brought Zegna to America

    Trends may come and trends may go, but as long as men wear clothing, century-old Rubensteins will be in business.

    By • Feb. 1, 2023
  • Two mannequins stand in the middle of the new Men's Seventh Floor at Saks Fifth Avenue New York.
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    Courtesy of Courtesy of Luis Guillén for Saks
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    Saks focuses on men with new ambassador program

    The invite-only program comes as the department store is expanding its menswear offering at its New York City flagship.

    By Tatiana Walk-Morris • Jan. 30, 2023
  • Interior image of a Foxtrot market with pastry bar and pantry shelves
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    Permission granted by Foxtrot
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    Foxtrot to open new store in Washington, DC

    The latest location in Farragut Square marks its seventh brick-and-mortar store in the region. 

    By Dani James • Jan. 30, 2023
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Foot Locker faces privacy suit and Levi’s misquotes Mark Twain

    A lawsuit alleges the athletics retailer violated California’s privacy act. Meanwhile, Levi’s CEO Chip Bergh cited the author on why skinny jeans are not dead.

    By Retail Dive Staff • Jan. 27, 2023
  • A shot of Kristian Blummenfelt, Chelsea Sodaro and Paula Findlay running.
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    Courtesy of On
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    Activewear brand On doubles down on triathlon with three brand ambassadors

    The company is also launching an “On Track Nights” global running event series that will feature athlete appearances and track races.

    By Tatiana Walk-Morris • Jan. 27, 2023
  • A family of four plays with Legos in the store's brick lab space
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    Permission granted by Lego Group
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    How Lego transformed after the pandemic

    Company leadership said the most important lesson learned during the pandemic was to remain agile. 

    By Nate Delesline III • Jan. 26, 2023
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What’s going on with DTC this year?

    The team introduces new co-host Dani James and talks about changes in the direct-to-consumer space and the ongoing importance of brick and mortar.

    By Retail Dive Staff • Jan. 26, 2023
  • Buildings and signs are reflected in a store window. Above a sign in white letters reads "the athlete's foot," with a red symbol of a winged foot.
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    Daphne Howland/Retail Dive
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    The Athlete’s Foot builds out its marketing team

    The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator. 

    By Tatiana Walk-Morris • Jan. 25, 2023
  • The Google logo adorns the outside of their NYC office Google Building 8510 at 85 10th Ave on June 3, 2019
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    Drew Angerer via Getty Images
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    DOJ slams Google to end ‘monopolistic grip’ on digital advertising

    Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. 

    By Chris Kelly • Jan. 25, 2023
  • Person in a wheelchair wearing a crossbody bag from the Jansport Adaptive Collection
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    Courtesy of Jansport
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    JanSport introduces adaptive backpack collection

    The backpacking company modified its original models to meet the needs of those with limited mobility.

    By • Jan. 24, 2023
  • Rihanna stands in the middle of a stage with lights on her.
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    Courtesy of Savage x Fenty
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    Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance

    The Los Angeles pop-up will showcase a limited edition Game Day collection, featuring hoodies, sweatpants, varsity jerseys and more.

    By Tatiana Walk-Morris • Jan. 24, 2023
  • An H&M storefront with a yellow volleyball in the window.
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    Courtesy of H&M
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    H&M transforms Williamsburg store to showcase athletic collection

    The location is a “kinetic, tactile playground” that showcases the retailer’s new H&M Move brand and offers daily fitness classes. 

    By Tatiana Walk-Morris • Jan. 24, 2023