Marketing: Page 55
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Men’s Wearhouse adds Snap AR lenses for virtual try-ons
The fit technology embedded in the mirror will be introduced at select locations and comes ahead of the prom season.
By Tatiana Walk-Morris • April 24, 2023 -
Beyond Yoga continues retail expansion with 2 Los Angeles stores
The activewear brand, which Levi’s acquired in 2021, is leaning on physical retail to help it become a $1 billion company.
By Howard Ruben • April 24, 2023 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Mattel to launch peer-to-peer marketplace for digital collectibles
The update to the Mattel Creations Virtual Collectibles Platform will allow owners to display, trade and sell their assets.
By Tatiana Walk-Morris • April 21, 2023 -
Column
The Weekly Closeout: Nike releases first virtual collection and Skechers partners with Mr. T
The athletics retailer is unveiling its first digital collection since launching the .Swoosh platform, while the footwear brand is embracing the “t” in Skechers.
By Retail Dive Staff • April 21, 2023 -
Snap’s chief marketing officer is moving to Levi’s
Kenny Mitchell, whose marketing resume also includes stints at McDonald’s and Gatorade, will report to CEO-designate Michelle Gass.
By Daphne Howland • April 21, 2023 -
FitFlop opens first US store
The U.K.-based footwear brand, which recently secured $30 million, has turned to New York City’s SoHo neighborhood for its first U.S. location.
By Howard Ruben • April 21, 2023 -
Farfetch taps former TikTok executive to be chief marketing officer
Nick Tran, who is known for unorthodox ad campaigns, will join the company as it seeks to grow its luxury e-commerce platform.
By Natalie Schwartz • April 21, 2023 -
Mercari taps ChatGPT for search, recommendation functions
Merchat AI, the company’s new chatbot, will use the artificial intelligence software to provide personalized product recommendations.
By Tatiana Walk-Morris • April 20, 2023 -
J.C. Penney’s head of e-commerce pivots to chief customer officer
Katie Mullen, who arrived at the struggling department store over a year ago, previously led digital efforts at upscale retailer Neiman Marcus.
By Daphne Howland • April 20, 2023 -
Ikea invests $2.2B to fuel US growth
The investment, which is the retailer’s largest in the past four decades, will be used to open locations and strengthen its fulfillment network.
By Caroline Jansen • April 20, 2023 -
Barnes & Noble debuts tiered loyalty program, plans 30 new stores
The retailer is in expansion mode once more, touting “continued strong growth for the first time in over a decade.”
By Tatiana Walk-Morris • April 20, 2023 -
Revolution Beauty launches at Walmart
The skincare and cosmetic brand debuted an exclusive $5-and-under collection at the mass merchant dubbed Relove by Revolution.
By Howard Ruben • April 19, 2023 -
Barbie adds Gap to portfolio of design collabs
The apparel brand’s partnership with Mattel’s iconic doll, as hype swirls around her upcoming movie, is likely to go better than Yeezy Gap.
By Daphne Howland • April 19, 2023 -
Retrieved from American Eagle on April 14, 2023
American Eagle brings secondhand clothing shop to Snapchat
The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.
By Jessica Hammers • April 19, 2023 -
Men’s Wearhouse introduces digital concierge service for grooms
Wedding Wingman gives couples guidance with selecting their ideal wedding attire, and was developed in response to customer feedback.
By Tatiana Walk-Morris • April 18, 2023 -
Gucci, Vans team up for Roblox scavenger hunt
The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.
By Sara Karlovitch • April 17, 2023 -
Sponsored by Pacvue
The rise of retail media in Europe: How brands can grow market share with a multi-retailer advertising strategy
How EU brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach.
April 17, 2023 -
Sponsored by CommerceHub
How to tell the story of your brand with a curated product assortment tailored to customers
By creating a strong emotional connection with customers and offering a personalized product assortment, retailers can increase customer loyalty.
April 17, 2023 -
Column
The Weekly Closeout: Lacoste partners with Netflix and is David’s Bridal considering bankruptcy?
The fashion brand is releasing a collection based on “Bridgerton” and other shows, while the wedding retailer could be looking at a Chapter 22.
By Retail Dive Staff • April 14, 2023 -
Wrangler parent rolls out system to reduce climate impact
Kontoor’s new Global Design Standards focus on decreasing greenhouse gas emissions, lowering water and chemical usage, and assessing worker well-being.
By Natalie Schwartz • April 13, 2023 -
Will National Shopping Outlet Day bring in shoppers amid continued inflation?
Simon’s event will occur in June — and perhaps kick off a summer sale period — as consumers continue to wrestle with the impact of inflation
By Tatiana Walk-Morris • April 13, 2023 -
Retrieved from Keds on April 12, 2023
Keds kicks off brand refresh animated by inclusivity, playfulness
A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.
By Peter Adams • April 13, 2023 -
Qurate launches livestream shopping app Sune
The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.
By Tatiana Walk-Morris • April 13, 2023 -
Madison Reed launches new tiered loyalty program
The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.
By Dani James • April 12, 2023 -
Citing ‘tens of millions of dollars a year’ in losses, Walmart to close 4 Chicago stores
The retail giant has traditionally favored operating in suburban and rural areas, and is pulling back on its smaller Neighborhood Market locations.
By Daphne Howland • April 12, 2023