Marketing: Page 55


  • External shot of a Men's Wearhouse store.
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    Courtesy of Men's Wearhouse
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    Men’s Wearhouse adds Snap AR lenses for virtual try-ons

    The fit technology embedded in the mirror will be introduced at select locations and comes ahead of the prom season.

    By Tatiana Walk-Morris • April 24, 2023
  • The interior of Beyond Yoga's Century City store.
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    Courtesy of Beyond Yoga
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    Beyond Yoga continues retail expansion with 2 Los Angeles stores

    The activewear brand, which Levi’s acquired in 2021, is leaning on physical retail to help it become a $1 billion company.

    By Howard Ruben • April 24, 2023
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Several rows of digital Hot Wheels trading cards.
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    Courtesy of Mattel
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    Mattel to launch peer-to-peer marketplace for digital collectibles

    The update to the Mattel Creations Virtual Collectibles Platform will allow owners to display, trade and sell their assets.

    By Tatiana Walk-Morris • April 21, 2023
  • Mr. T standing in front of a car looking cooler than everybody.
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    Courtesy of Skechers
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    Column

    The Weekly Closeout: Nike releases first virtual collection and Skechers partners with Mr. T

    The athletics retailer is unveiling its first digital collection since launching the .Swoosh platform, while the footwear brand is embracing the “t” in Skechers.

    By Retail Dive Staff • April 21, 2023
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Snap’s chief marketing officer is moving to Levi’s

    Kenny Mitchell, whose marketing resume also includes stints at McDonald’s and Gatorade, will report to CEO-designate Michelle Gass.

    By April 21, 2023
  • A person wearing a pair of pink FitFlop sandals
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    Courtesy of FitFlop
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    FitFlop opens first US store

    The U.K.-based footwear brand, which recently secured $30 million, has turned to New York City’s SoHo neighborhood for its first U.S. location.

    By Howard Ruben • April 21, 2023
  • Farfetch event
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    Rachel Murray via Getty Images
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    Farfetch taps former TikTok executive to be chief marketing officer

    Nick Tran, who is known for unorthodox ad campaigns, will join the company as it seeks to grow its luxury e-commerce platform.

    By Natalie Schwartz • April 21, 2023
  • Screen of a chatbot conversation happening where dresses are recommended.
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    Courtesy of Mercari
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    Mercari taps ChatGPT for search, recommendation functions

    Merchat AI, the company’s new chatbot, will use the artificial intelligence software to provide personalized product recommendations.

    By Tatiana Walk-Morris • April 20, 2023
  • A dark-haired person wearing black-rimmed glasses, black clothes and black-and-white wrist cuffs smiles slightly against a white background.
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    Courtesy of J.C. Penney
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    J.C. Penney’s head of e-commerce pivots to chief customer officer

    Katie Mullen, who arrived at the struggling department store over a year ago, previously led digital efforts at upscale retailer Neiman Marcus.

    By April 20, 2023
  • Ikea invests $2.2B to fuel US growth

    The investment, which is the retailer’s largest in the past four decades, will be used to open locations and strengthen its fulfillment network.

    By April 20, 2023
  • A Barnes & Noble storefront at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Barnes & Noble debuts tiered loyalty program, plans 30 new stores

    The retailer is in expansion mode once more, touting “continued strong growth for the first time in over a decade.”

    By Tatiana Walk-Morris • April 20, 2023
  • Revolution Beauty cosmetic products
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    Courtesy of Revolution Beauty
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    Revolution Beauty launches at Walmart

    The skincare and cosmetic brand debuted an exclusive $5-and-under collection at the mass merchant dubbed Relove by Revolution.

    By Howard Ruben • April 19, 2023
  • Branches with small buds jutting from the right point toward a blue Gap sign with white lettering, mounted on a beige stone building.
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    Daphne Howland/Retail Dive
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    Barbie adds Gap to portfolio of design collabs

    The apparel brand’s partnership with Mattel’s iconic doll, as hype swirls around her upcoming movie, is likely to go better than Yeezy Gap.

    By April 19, 2023
  • American Eagle's RE/AE virtual clothing store within Snapchat
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    Retrieved from American Eagle on April 14, 2023
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    American Eagle brings secondhand clothing shop to Snapchat

    The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.

    By Jessica Hammers • April 19, 2023
  • A customer walks out of a store carrying a suit slung over the shoulder.
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    Daphne Howland/Retail Dive
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    Men’s Wearhouse introduces digital concierge service for grooms

    Wedding Wingman gives couples guidance with selecting their ideal wedding attire, and was developed in response to customer feedback. 

    By Tatiana Walk-Morris • April 18, 2023
  • An image of Vans World on Roblox, featuring a bridge over water with two pictures of shoes on the shore.
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    Courtesy of Gucci
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    Gucci, Vans team up for Roblox scavenger hunt

    The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

    By Sara Karlovitch • April 17, 2023
  • Smiling women browsing laptop
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    Jenny Ueberberg/Unsplash.com

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    Sponsored by Pacvue

    The rise of retail media in Europe: How brands can grow market share with a multi-retailer advertising strategy

    How EU brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach.

    April 17, 2023
  • City portrait of young female wearing blue blank hoodie and blue jeans
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    Adobe Stock/San4ezz007

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    Sponsored by CommerceHub

    How to tell the story of your brand with a curated product assortment tailored to customers

    By creating a strong emotional connection with customers and offering a personalized product assortment, retailers can increase customer loyalty.

    April 17, 2023
  • Two individuals wear Lacoste clothing in front of a wall of roller skates.
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    Courtesy of Netflix
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    Column

    The Weekly Closeout: Lacoste partners with Netflix and is David’s Bridal considering bankruptcy?

    The fashion brand is releasing a collection based on “Bridgerton” and other shows, while the wedding retailer could be looking at a Chapter 22.

    By Retail Dive Staff • April 14, 2023
  • Wrangler parent rolls out system to reduce climate impact

    Kontoor’s new Global Design Standards focus on decreasing greenhouse gas emissions, lowering water and chemical usage, and assessing worker well-being. 

    By Natalie Schwartz • April 13, 2023
  • Will National Shopping Outlet Day bring in shoppers amid continued inflation?

    Simon’s event will occur in June — and perhaps kick off a summer sale period — as consumers continue to wrestle with the impact of inflation

    By Tatiana Walk-Morris • April 13, 2023
  • A group of models in colorful attire show off Keds sneakers against a white backdrop.
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    Retrieved from Keds on April 12, 2023
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    Keds kicks off brand refresh animated by inclusivity, playfulness

    A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.

    By Peter Adams • April 13, 2023
  • Graphic of mobile phones with livestream shopping experiences on screen.
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    Courtesy of Qurate Retail Group
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    Qurate launches livestream shopping app Sune

    The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.

    By Tatiana Walk-Morris • April 13, 2023
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed launches new tiered loyalty program

    The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.

    By April 12, 2023
  • A store with a banner that says "Walmart" with a sunshine logo and "Neighborhood Market" in white letters against a green background.
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    Courtesy of Walmart
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    Citing ‘tens of millions of dollars a year’ in losses, Walmart to close 4 Chicago stores

    The retail giant has traditionally favored operating in suburban and rural areas, and is pulling back on its smaller Neighborhood Market locations.

    By April 12, 2023