Marketing: Page 54
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Courtesy of Apple
ColumnThe Weekly Closeout: Apple introduces a pay later option and Walmart gives early access to Oreos
An initial version of a BNPL service was introduced by Apple, while Walmart+ members get first dibs on the cookie brand’s new Blackout Cake flavor.
By Retail Dive Staff • March 31, 2023 -
Courtesy of Under Armour
Under Armour names Steph Curry president of Curry Brand in expanded partnership
As part of the deal, Curry’s influence at the brand will now expand to include golf, women’s, youth and sportstyle categories.
By Cara Salpini • March 31, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
"Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
Build-A-Bear hires new chief marketer
Julia Fitzgerald is taking on the role after the company delivered its most profitable year in its history.
By Tatiana Walk-Morris • March 31, 2023 -
Courtesy of Mizzen+Main
Mizzen+Main signs 5 PGA players
The DTC brand is deepening its ties in the sport by bringing on Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.
By Howard Ruben • March 31, 2023 -
Courtesy of J.C. Penney
J.C. Penney, Sports Illustrated unveil swimwear collections
The partnership builds on last year’s apparel collection from the two Authentic Brands Group-affiliated entities, as both seek to burnish their brands.
By Daphne Howland • March 31, 2023 -
Courtesy of Elf
E.l.f. enters the fashion space with a beauty collection for American Eagle
The blue-hued cosmetic collection — “Beauty Is In Your Jeans” — features eyeshadow, color-changing balm, a clay mask and a signature tote bag.
By Lara Ewen • March 29, 2023 -
Courtesy of Walmart
Walmart winds down Roblox play as metaverse lands in privacy crosshairs
The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.
By Peter Adams • March 28, 2023 -
Courtesy of Rhode
Hailey Bieber’s skin care brand plans international expansion
Rhode, which was founded just nine months ago, will enter the Canadian market on Tuesday and will launch in the U.K. later this year.
By Howard Ruben • March 28, 2023 -
Courtesy of Target
Target to close 4 small-format stores this spring
The retailer said small-format locations remain a key part of growth and will make up half of approximately 20 new stores opening in 2023.
By Nate Delesline III • March 27, 2023 -
Daniel Boczarski via Getty Images
Torrid taps Belk veteran as chief commerical officer
Mark Mizicko, who stepped into the role on Thursday, has over 25 years of retail experience from Hot Topic, Gymboree, Gap Inc. and the Limited Brands.
By Caroline Jansen • March 27, 2023 -
Courtesy of Levi's
Levi’s to test AI-generated models
The clothing brand said the move to supplement humans with AI models supports its diversity and sustainability efforts.
By Xanayra Marin-Lopez • March 24, 2023 -
Drew Angerer via Getty Images
75% of marketers expect to spend more on TikTok even as ban looms
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.
By Chris Kelly • March 24, 2023 -
Courtesy of Eloquii
ColumnThe Weekly Closeout: Eloquii partners with Gabi Fresh and ‘Bad Spaniels’ goes to the Supreme Court
The plus-size brand has a new, exclusive swimwear collection. Meanwhile, Jack Daniel’s says the parody dog toy’s bark is, in fact, as bad as its bite.
By Retail Dive Staff • March 24, 2023 -
Courtesy of Golde
Wellness brand Golde enters Ulta
The brand initially launched three of its products within The Wellness Shop, an initiative the beauty retailer introduced in 2021.
By Howard Ruben • March 24, 2023 -
Courtesy of Sally Beauty
Sally Beauty introduces DIY salon concept store
Five additional Studio By Sally locations will open in 2023, with an eye to launch 100 throughout the U.S. over the next three to four years.
By Kaarin Moore • March 24, 2023 -
Permission granted by At Home Group
At Home cuts prices as supply chain costs ease
The retailer raised prices last year when expenses grew by $300 million, but executives have found ways to relieve the pressure.
By Tatiana Walk-Morris • March 23, 2023 -
Chris J Ratcliffe / Stringer via Getty Images
Gap pumps brakes on retail media unit
The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.
By Peter Adams • March 23, 2023 -
Courtesy of On
On signs tennis stars Iga ÅšwiÄ…tek and Ben Shelton
The DTC athletic shoe brand, which is backed by Roger Federer, is continuing to deepen its presence in the sport.
By Howard Ruben • March 23, 2023 -
Permission granted by Petco
Petco adds 1M customers in 2022
The retailer is leaning into its health and wellness offerings, introducing a pet food subscription service in partnership with Freshpet.
By Caroline Jansen • March 22, 2023 -
Courtesy of Parade
Parade expands into swimwear
The collection, which uses a material made from recycled bottles, is available in sizes XS to 3XL.
By Caroline Jansen • March 22, 2023 -
Courtesy of Carolina Hurricanes
Fanatics is NHL’s new uniform supplier
The sports merchandise retailer replaces Adidas, which allowed a seven-year deal with the hockey league to end.
By Nate Delesline III • March 21, 2023 -
Courtesy of Clinique
Clinique launches virtual lab
The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront.
By Tatiana Walk-Morris • March 21, 2023 -
Courtesy of Atmos, New Balance
Atmos, New Balance launch retail collaboration in Washington, DC
The concept, dubbed the NBSE, features exclusive New Balance footwear and will serve as a gathering place for community events.
By Tatiana Walk-Morris • March 20, 2023 -
Courtesy of Mattel
Mattel CFO sees movie tie-in boosting Barbie sales
The toymaker had a tough 2022, but CFO Anthony DiSilvestro expects the outlook to improve and says parents will always prioritize spending on their children.
By Chris Gaetano • March 20, 2023 -
Courtesy of Know Beauty
Vanessa Hudgens’ Know Beauty relaunches on Amazon
The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time.
By Howard Ruben • March 17, 2023
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