Marketing: Page 54


  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour CEO: ‘Growth is, without a question, our highest priority’

    New chief Stephanie Linnartz identified a slew of areas that need work and rolled out a strategy that hinges on athleisure.

    By May 9, 2023
  • A smiling person with long brown hair, wears a bright blue jacket.
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    Courtesy of Sephora
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    Sephora taps PepsiCo exec as chief marketing officer

    Zena Srivatsa Arnold takes a role open since December, when longtime CMO Deborah Yeh, still global chief purpose officer, took it off her plate.

    By May 5, 2023
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • A pregnant woman wears three different outfits of maternity clothes.
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    Courtesy of Destination Maternity
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    Walmart to sell Destination Maternity clothing online, in stores

    The apparel brand's spring / summer collection will be available exclusively at select Walmart stores and online.

    By Tatiana Walk-Morris • May 5, 2023
  • New Wilson location in Santa Monica
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    Courtesy of Wilson
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    Column

    The Weekly Closeout: Wilson opens on the West Coast and Revlon emerges from bankruptcy

    Wilson Sporting Goods opened its latest location in Santa Monica while Revlon is now owned by its former lenders. 

    By Retail Dive Staff • May 5, 2023
  • Person wearing HeyDude shoes stands on the grass.
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    Courtesy of HeyDude X Foot Locker
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    Foot Locker to sell HeyDude footwear

    Crocs-owned HeyDude will be sold in 450 Foot Locker, Champs Sports and Kids Foot Locker stores, with plans for global expansion. 

    By Tatiana Walk-Morris • May 4, 2023
  • Athletic Brewing nonalcoholic beers
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    Retrieved from Athletic Brewing Company.
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    Athletic Brewing heads to the skies through JetBlue partnership

    The tie-up, which lands the company’s products on the airline’s domestic flights, comes as the demand for low- and no-alcohol beverages rises.

    By Howard Ruben • May 3, 2023
  • A light wood kiosk with a computer screen saying Digital Design Studio
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    Permission granted by Wayfair
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    Wayfair debuts in-store digital design tech

    The Digital Design Studio kiosk is being piloted at the home company’s AllModern store in Dedham, Massachusetts.

    By May 3, 2023
  • Custom Mural by Lisette Correa on the Exterior of The Athlete's Foot Atlantic Station Location in Atlanta, GA.
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    Courtesy of The Athlete's Foot
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    The Athlete’s Foot opens local store concept in Atlanta

    The company is doubling down on customer engagement while expanding its hyper-local products.

    By Tatiana Walk-Morris • May 3, 2023
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora introduces $25 online purchase minimum for birthday gift perk

    The change will go into effect on June 1 and comes shortly after the retailer said it would limit how many birthday gifts could be shipped to one address.

    By May 2, 2023
  • Exterior shot of The Container Store.
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    Courtesy of The Container Store
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    The Container Store, ThredUp partner on ‘Closet Clean Out’ resale program

    The effort allows customers to resell gently worn items for shopping credit at The Container Store. 

    By Tatiana Walk-Morris • May 2, 2023
  • A hero image tied to Klarna's mobile app redesign showcasing its new features
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    Courtesy of Klarna
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    Klarna overhauls mobile app with AI-powered shopping feed

    Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

    By Aaron Baar • May 1, 2023
  • Kodiak Robotics' autonomous truck is shown in front of an Ikea store.
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    Permission granted by Kodiak Robotics
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    Ikea banks on new store formats to sustain success

    The home and furniture retailer says eight in 10 people start their buying journey through e-commerce.

    By Nate Delesline III • May 1, 2023
  • The dedicated Skims shop inside Saks Fifth Avenue
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    Courtesy of Saks Fifth Avenue
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    Skims opens shop inside Saks Fifth Avenue’s New York flagship

    The Kim Kardashian-founded intimates brand plans to open inside other Saks locations in Boston, Houston and Bal Harbour, Florida, throughout the quarter.

    By Howard Ruben • May 1, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By Chris Kelly • May 1, 2023
  • The interior of Arc'teryx's Oakbrook Center store
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    Courtesy of Arc'teryx
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    Arc’teryx opens third Chicago-area store

    The store, located in Oakbrook Center, marks the outdoor retailer’s 28th location in the U.S. and features its first ReBIRD service center in the city.

    By Howard Ruben • April 28, 2023
  • A designer watch, ring, necklace and bracelet.
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    Courtesy of Ebay
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    EBay introduces ‘Certified by Brand’ luxury resale program

    The marketplace allows brands to scale their secondary market efforts, while shoppers gain access to more authenticated watches, handbags and jewelry.

    By Tatiana Walk-Morris • April 28, 2023
  • Amazon's new fitness wearable Halo debuts
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon winds down Halo, Academy Sports + Outdoors names CEO

    The e-commerce giant will no longer support the devices, while the sporting goods retailer has promoted its chief merchandising officer to the top spot.

    By Retail Dive Staff • April 28, 2023
  • Exterior shot of The Container Store.
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    Courtesy of The Container Store
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    The Container Store, Big Lots to accept Bed Bath & Beyond coupons

    The retailers are using their former competitor’s coupons as a temporary marketing strategy of their own.

    By Tatiana Walk-Morris & Kaarin Vembar • April 27, 2023
  • Hatch's collaboration with FP Movement
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    Permission granted by Hatch
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    Maternity brand Hatch collaborates with Free People’s FP Movement

    The collection features design elements catered to mothers, such as high-side slits for growing stomachs and necklines meant for breastfeeding.

    By April 26, 2023
  • The storefront of an Ikea in Charlotte, NC
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    Nate Delesline III/Retail Dive
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    Ikea launches small business loyalty program

    The Business Network loyalty program is one of several growth initiatives the furniture and home decor retailer announced this month.

    By Nate Delesline III • April 26, 2023
  • Azazie's collection of bags and footwear
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    Courtesy of Azazie
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    Azazie expands into bags, footwear

    Customer feedback drove the DTC bridal brand's decision to move into different categories, Chief Marketing Officer Ranu Coleman told Retail Dive.

    By Howard Ruben • April 26, 2023
  • Person holds a mobile phone with Lowe's on the screen next to a ladder.
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    Courtesy of Lowe's
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    Lowe’s debuts digital tools for pro customers

    Shoppers can get online quotes, re-order frequently purchased products and track orders as the retailer deepens its offerings to pros. 

    By Tatiana Walk-Morris • April 26, 2023
  • A teaser image for Metaverse Beauty Week's main plaza in Decentraland
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    Permission granted by Cult
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    Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

    Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

    By Jessica Hammers • April 26, 2023
  • The interior of Poketo's Santa Monica store
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    Courtesy of Poketo
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    How Pattern Brands is using acquisitions to accelerate its brick-and-mortar plans

    The company’s Poketo brand, which it acquired last year, recently opened a store in Santa Monica, California.

    By April 26, 2023
  • The exterior of a Walmart store at night
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    Courtesy of Walmart
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    Walmart+ offering 20K free memberships for Mother’s Day promotion

    The retailer also cut the price of its membership in half ahead of the holiday season to entice more shoppers to join.

    By Nate Delesline III • April 25, 2023