Marketing: Page 54
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Under Armour CEO: ‘Growth is, without a question, our highest priority’
New chief Stephanie Linnartz identified a slew of areas that need work and rolled out a strategy that hinges on athleisure.
By Cara Salpini • May 9, 2023 -
Sephora taps PepsiCo exec as chief marketing officer
Zena Srivatsa Arnold takes a role open since December, when longtime CMO Deborah Yeh, still global chief purpose officer, took it off her plate.
By Daphne Howland • May 5, 2023 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Walmart to sell Destination Maternity clothing online, in stores
The apparel brand's spring / summer collection will be available exclusively at select Walmart stores and online.
By Tatiana Walk-Morris • May 5, 2023 -
Column
The Weekly Closeout: Wilson opens on the West Coast and Revlon emerges from bankruptcy
Wilson Sporting Goods opened its latest location in Santa Monica while Revlon is now owned by its former lenders.
By Retail Dive Staff • May 5, 2023 -
Foot Locker to sell HeyDude footwear
Crocs-owned HeyDude will be sold in 450 Foot Locker, Champs Sports and Kids Foot Locker stores, with plans for global expansion.
By Tatiana Walk-Morris • May 4, 2023 -
Retrieved from Athletic Brewing Company.
Athletic Brewing heads to the skies through JetBlue partnership
The tie-up, which lands the company’s products on the airline’s domestic flights, comes as the demand for low- and no-alcohol beverages rises.
By Howard Ruben • May 3, 2023 -
Wayfair debuts in-store digital design tech
The Digital Design Studio kiosk is being piloted at the home company’s AllModern store in Dedham, Massachusetts.
By Dani James • May 3, 2023 -
The Athlete’s Foot opens local store concept in Atlanta
The company is doubling down on customer engagement while expanding its hyper-local products.
By Tatiana Walk-Morris • May 3, 2023 -
Sephora introduces $25 online purchase minimum for birthday gift perk
The change will go into effect on June 1 and comes shortly after the retailer said it would limit how many birthday gifts could be shipped to one address.
By Cara Salpini • May 2, 2023 -
The Container Store, ThredUp partner on ‘Closet Clean Out’ resale program
The effort allows customers to resell gently worn items for shopping credit at The Container Store.
By Tatiana Walk-Morris • May 2, 2023 -
Klarna overhauls mobile app with AI-powered shopping feed
Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.
By Aaron Baar • May 1, 2023 -
Ikea banks on new store formats to sustain success
The home and furniture retailer says eight in 10 people start their buying journey through e-commerce.
By Nate Delesline III • May 1, 2023 -
Skims opens shop inside Saks Fifth Avenue’s New York flagship
The Kim Kardashian-founded intimates brand plans to open inside other Saks locations in Boston, Houston and Bal Harbour, Florida, throughout the quarter.
By Howard Ruben • May 1, 2023 -
Pacsun turns to TikTok for livestream shopping
A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.
By Chris Kelly • May 1, 2023 -
Arc’teryx opens third Chicago-area store
The store, located in Oakbrook Center, marks the outdoor retailer’s 28th location in the U.S. and features its first ReBIRD service center in the city.
By Howard Ruben • April 28, 2023 -
EBay introduces ‘Certified by Brand’ luxury resale program
The marketplace allows brands to scale their secondary market efforts, while shoppers gain access to more authenticated watches, handbags and jewelry.
By Tatiana Walk-Morris • April 28, 2023 -
Column
The Weekly Closeout: Amazon winds down Halo, Academy Sports + Outdoors names CEO
The e-commerce giant will no longer support the devices, while the sporting goods retailer has promoted its chief merchandising officer to the top spot.
By Retail Dive Staff • April 28, 2023 -
The Container Store, Big Lots to accept Bed Bath & Beyond coupons
The retailers are using their former competitor’s coupons as a temporary marketing strategy of their own.
By Tatiana Walk-Morris & Kaarin Vembar • April 27, 2023 -
Maternity brand Hatch collaborates with Free People’s FP Movement
The collection features design elements catered to mothers, such as high-side slits for growing stomachs and necklines meant for breastfeeding.
By Dani James • April 26, 2023 -
Ikea launches small business loyalty program
The Business Network loyalty program is one of several growth initiatives the furniture and home decor retailer announced this month.
By Nate Delesline III • April 26, 2023 -
Azazie expands into bags, footwear
Customer feedback drove the DTC bridal brand's decision to move into different categories, Chief Marketing Officer Ranu Coleman told Retail Dive.
By Howard Ruben • April 26, 2023 -
Lowe’s debuts digital tools for pro customers
Shoppers can get online quotes, re-order frequently purchased products and track orders as the retailer deepens its offerings to pros.
By Tatiana Walk-Morris • April 26, 2023 -
Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial
Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.
By Jessica Hammers • April 26, 2023 -
How Pattern Brands is using acquisitions to accelerate its brick-and-mortar plans
The company’s Poketo brand, which it acquired last year, recently opened a store in Santa Monica, California.
By Caroline Jansen • April 26, 2023 -
Walmart+ offering 20K free memberships for Mother’s Day promotion
The retailer also cut the price of its membership in half ahead of the holiday season to entice more shoppers to join.
By Nate Delesline III • April 25, 2023