Marketing: Page 54
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Nordstrom, The Folklore Group partner to grow assortment of Black-owned brands
Through the Folklore Connect platform, the retailer will be able to engage with brands founded by people of color.
By Kaarin Moore • Feb. 28, 2023 -
Adidas opens New York store in the Bronx
The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.
By Tatiana Walk-Morris • Feb. 27, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Column
The Weekly Closeout: REI rolls out new product standards and Skechers teams with Diane von Furstenberg
The outdoor retailer is asking brand partners to set emissions reduction targets. Meanwhile, the shoe brand’s latest collaboration features “Endless Kisses.”
By Retail Dive Staff • Feb. 24, 2023 -
Victoria’s Secret pilots refreshed loyalty program
“The VS & Pink Collective” covers the company’s major brands and has three spending-based tiers that unlock additional benefits.
By Cara Salpini • Feb. 24, 2023 -
Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch
The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.
By Christopher Doering • Feb. 24, 2023 -
Savage X Fenty delves deeper into fitting room tech
In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.
By Tatiana Walk-Morris • Feb. 23, 2023 -
Victoria’s Secret launches design collaboration with Naomi Osaka
The intimates and sleepwear collection includes the Forever Bra, which features the brand’s first bra pad that can be fully recycled.
By Tatiana Walk-Morris • Feb. 22, 2023 -
Column
The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores
The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.
By Retail Dive Staff • Feb. 17, 2023 -
Pacsun launches tycoon-based Roblox experience
The game will showcase the apparel retailer’s spring collection and is the latest in a string of metaverse activations for the company.
By Tatiana Walk-Morris • Feb. 17, 2023 -
J.C. Penney, Prabal Gurung partner on apparel collection
The 25-piece collection is all priced under $100 and will be available for a limited time starting March 2.
By Kaarin Moore • Feb. 17, 2023 -
Frankies Bikinis, Victoria’s Secret introduce exclusive collection
The swimwear and loungewear collection comes after the lingerie giant invested $18 million in the smaller direct-to-consumer brand last year.
By Dani James • Feb. 16, 2023 -
Tatcha launches virtual store to promote body care products
To coincide with the virtual experience, the skincare brand is hosting a real-life pop-up shop in Los Angeles.
By Xanayra Marin-Lopez • Feb. 16, 2023 -
Harley-Davidson introduces H-D Collections, a curated assortment of apparel lines
H-D Collections will launch with three lines, featuring new merchandise and vintage finds, and will showcase products online and in pop-up shops.
By Tatiana Walk-Morris • Feb. 15, 2023 -
Lively moves into Canada
The new market launch follows a number of changes at the intimates brand in recent years, including an acquisition and a CEO transition.
By Caroline Jansen • Updated Feb. 14, 2023 -
Beauty brand Saltair launches fitness collaboration
The company has released a seven-day workout program with The Sculpt Society centered around self-care and body confidence.
By Dani James • Feb. 13, 2023 -
Target expands beauty assortment with ‘thousands’ of new products
The effort includes bringing in new Black-owned and inclusive brands, as well as more products that meet its Target Clean standards.
By Tatiana Walk-Morris • Feb. 13, 2023 -
What lies ahead for retail in 2023
Value-conscious consumers, rising layoffs and new leadership at some of retail’s major players are just a few forces shaping the industry so far.
By Retail Dive Staff • Feb. 13, 2023 -
Sponsored by Mood Media
The beauty of building the in-store experience
When it comes to building your business, getting new customers is only part of the equation. How do you get them to keep coming back?
Feb. 13, 2023 -
Sponsored by Broadsign
A perfect pair: EV charging station and in-store display advertising
Learn why EV chargers and in-store display advertising are a perfect duo for retailers and brands.
By Rob Cote, Demand Generation Manager, Broadsign • Feb. 13, 2023 -
New Balance brings new store concept to Boston
The concept, which first launched in China last year, has a curated merchandise selection meant to appeal to a younger audience.
By Dani James • Feb. 10, 2023 -
Column
The Weekly Closeout: Panera debuts baguette bag and Adidas navigates celebrity partner fallout
The chain restaurant released a $39.50 purse and the sports retailer made recent headlines regarding its work with Beyoncé and Ye.
By Retail Dive Staff • Feb. 10, 2023 -
Kohl’s names new chief merchandising and digital officer
Nick Jones has 25 years of retail experience and most recently led U.K.-based Joules Group.
By Nate Delesline III • Feb. 9, 2023 -
Tan France replaces Rachel Zoe as lead stylist for Express
France will lead the retailer’s styling community, while Zoe will continue her relationship with the retailer in a new capacity.
By Tatiana Walk-Morris • Feb. 9, 2023 -
Adore Me to host shoppable, livestream runway show
Marking the second New York Fashion Week runway event for the DTC brand, it will showcase Valentine's Day and bridal styles.
By Dani James • Feb. 9, 2023 -
Alo Yoga unveils virtual store with beauty, workout content
The brand has experimented with NFT releases and cryptocurrency payments in recent months.
By Tatiana Walk-Morris • Feb. 8, 2023