Reebok to develop exclusive products in expanded partnership with Macy’s

With a new owner steering the brand, Reebok has been forging partnerships with a number of retailers seeking to grow their product assortments.

By Tatiana Walk-Morris • March 15, 2023

Living Proof brings personalized beauty quiz to the metaverse

The hair care brand unveiled a virtual shopping experience that helps customers find a custom routine and purchase products.

By Xanayra Marin-Lopez • March 15, 2023

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Glossier revamps executive team with new chief commercial officer

The beauty brand also promoted two executives to chief creative director and chief marketer roles.

By Cara Salpini • March 15, 2023

Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

By Jessica Deyo • March 14, 2023

Sephora, TikTok launch content creator program

The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

By Nate Delesline III • March 13, 2023

Princess Polly inks first wholesale partnership with Pacsun

The brand’s best-selling products will be available on the retailer’s website and 15 of its brick-and-mortar stores.

By Caroline Jansen • March 13, 2023

Zulily taps Busy Philipps to launch gift recommendation text service

Timed to Mother’s Day, the new offering comes shortly after the e-commerce retailer laid off employees.

By Tatiana Walk-Morris • March 13, 2023

What can The Container Store learn from Sephora?

CEO Satish Malhotra joined two years ago, and he’s using his experience at the beauty company to freshen up the home retailer’s strategy.

By Cara Salpini • March 13, 2023

Emotions drive sales: The power of behavioral economics

Retailers who become more emotionally driven can significantly increase profits and build a stronger connection between their customers and their brand.

March 13, 2023

Diptyque Americas names first chief marketing officer

The appointment of Jessie Dawes comes as the perfume brand embarks on a U.S. expansion.

By Howard Ruben • March 10, 2023

Allbirds CFO exits as the brand pulls back on store openings

The DTC footwear brand will continue to seek out wholesale partnerships as it prioritizes profitability.

By Caroline Jansen • March 10, 2023

Roku sells TVs, soundbars exclusively at Best Buy

The electronics retailer's sales have declined amid an overall drop in the segment.

By Tatiana Walk-Morris • March 10, 2023

Dick’s bets on House of Sport, shutters Field & Stream

The company is closing its last 17 hunting stores, but sees potential for 100 of the experiential sports-oriented locations over the next five years.

By Nate Delesline III • March 9, 2023

DXL unveils ‘Wear What You Want’ brand positioning

The retailer wants big-and-tall consumers, which tend to be ignored by the apparel industry, to have more shopping options.

By Kaarin Moore • March 8, 2023

Grove Collaborative releases collection with Drew Barrymore

The celebrity and company investor launched the limited-edition Fresh Horizons collection to inspire consumers to choose more sustainable products.

By Dani James • March 7, 2023

Athleta taps 11 brand ambassadors to join Simone Biles, Allyson Felix

Dubbed the “Power of She Collective,” the group of female athletes will impact product innovation and further the brand's mission of empowering women.

By Xanayra Marin-Lopez • March 7, 2023

US livestream commerce expected to surpass $31B in 2023: report

Though the livestream trend is expected to grow in the coming years, some retailers have attracted more consumers than others. 

By Tatiana Walk-Morris • March 7, 2023

Alo Yoga launches digital collection in the metaverse

The brand said it is exploring more opportunities to engage with its community through decentralized platforms, digital ownership and exclusive rewards.

By Tatiana Walk-Morris • March 6, 2023

Amazon to close 8 of its Go stores

The e-commerce giant will close two of the convenience store locations each in Seattle and New York City and four in San Francisco.

By Brett Dworski • March 6, 2023

Home Depot takes Kids Workshops to the metaverse on Roblox

Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

By Sara Karlovitch • March 6, 2023

Victoria’s Secret will reboot its fashion show this year as turnaround gains traction

The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.

By Daphne Howland • March 3, 2023

Showfields brings Hims & Hers, Chubbies to Miami store

The South Beach store features a Cabana Curation, a Wedding Suite and a Mushroom Market to highlight DTC products. 

By Tatiana Walk-Morris • March 3, 2023

Target to broaden assortment of products priced $15 and under

The retailer is leaning further into its "Tarjay" reputation and will also expand its Apple and Ulta shop-in-shops.

By Kaarin Moore • March 3, 2023

Fenty, Puma collaboration returns

Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

By Dani James • March 1, 2023

Maybelline enlists its first-ever digital avatar for mascara launch

The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

By Jessica Deyo • Feb. 28, 2023