Gucci, Vans team up for Roblox scavenger hunt

The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

By Sara Karlovitch • April 17, 2023

How to tell the story of your brand with a curated product assortment tailored to customers

By creating a strong emotional connection with customers and offering a personalized product assortment, retailers can increase customer loyalty.

April 17, 2023

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

The rise of retail media in Europe: How brands can grow market share with a multi-retailer advertising strategy

How EU brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach.

April 17, 2023

The Weekly Closeout: Lacoste partners with Netflix and is David’s Bridal considering bankruptcy?

The fashion brand is releasing a collection based on “Bridgerton” and other shows, while the wedding retailer could be looking at a Chapter 22.

By Retail Dive Staff • April 14, 2023

Wrangler parent rolls out system to reduce climate impact

Kontoor’s new Global Design Standards focus on decreasing greenhouse gas emissions, lowering water and chemical usage, and assessing worker well-being. 

By Natalie Schwartz • April 13, 2023

Will National Shopping Outlet Day bring in shoppers amid continued inflation?

Simon’s event will occur in June — and perhaps kick off a summer sale period — as consumers continue to wrestle with the impact of inflation

By Tatiana Walk-Morris • April 13, 2023

Keds kicks off brand refresh animated by inclusivity, playfulness

A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.

By Peter Adams • April 13, 2023

Qurate launches livestream shopping app Sune

The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.

By Tatiana Walk-Morris • April 13, 2023

Madison Reed launches new tiered loyalty program

The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.

By Dani James • April 12, 2023

Citing ‘tens of millions of dollars a year’ in losses, Walmart to close 4 Chicago stores

The retail giant has traditionally favored operating in suburban and rural areas, and is pulling back on its smaller Neighborhood Market locations.

By Daphne Howland • April 12, 2023

The Home Depot names vice president of its retail media network

Melanie Babcok takes on the role as many retailers delve into advertising as an additional revenue stream. 

By Tatiana Walk-Morris • April 12, 2023

Care/of launches at Sam’s Club

The DTC vitamin and supplement brand, which introduced products specifically designed for the club retailer, is steadily adding more wholesale partners.

By Howard Ruben • April 10, 2023

Puma assembles team of young activists to tailor sustainability initiatives

The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.

By Sara Karlovitch • April 10, 2023

How one retailer is making real customer connections

Creating memorable experiences that capture the attention of your shoppers requires a combination of media solutions that stimulates all of the human senses.

April 10, 2023

Nike’s longtime chief communications officer to retire in June

Nigel Powell has steered the company through thorny political issues, including the company’s decision to stand by football star Colin Kaepernick.

By Natalie Schwartz • April 7, 2023

The Weekly Closeout: Steph Curry earns $75M stock award with Under Armour

Meanwhile, Revlon is set to exit bankruptcy as a private company and Walmart added a perk for pickleball players.

By Retail Dive Staff • April 7, 2023

Vans blurs lines of self-expression in new global ad campaign

Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.  

By Peter Adams • April 7, 2023

Poshmark releases livestream shopping feature

Posh Shows allows users to livestream on the social resale marketplace for the first time — even as other platforms step away from the format.

By Tatiana Walk-Morris • April 6, 2023

Obsess launches self-service virtual store builder for brands

Ava by Obsess, a new offering from the tech company, allows businesses to create and manage their own virtual experiences.

By Xanayra Marin-Lopez • April 6, 2023

Personalized nutrition brand Gainful launches at Target

The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.

By Howard Ruben • April 5, 2023

Toys R Us creates YouTube series featuring Geoffrey the Giraffe

The marketing initiative also includes a partnership with Nickelodeon, and aims to teach kids about different cities around the world.

By Tatiana Walk-Morris • April 4, 2023

David’s Bridal adds ‘hundreds’ of bridesmaid dresses under $100

With three new pricing tiers, the retailer is aiming to offer a broader selection of affordable dresses for price-conscious shoppers.

By Tatiana Walk-Morris • April 4, 2023

Lizzo’s Yitty launches gender-affirming shapewear

The collection, which comes a year after the Fabletics sister brand launched, comes as more retailers introduce more inclusive offerings.

By Howard Ruben • April 3, 2023

Here’s what traditional and digital brands did for Metaverse Fashion Week

Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.

By Natalie Schwartz • April 3, 2023

After 15 years, Tommy John reflects on its omnichannel mindset

The undergarments brand has been profitable since it launched. CEO Tom Patterson spoke with Retail Dive about his approach to growth.

By Dani James • April 3, 2023