Marketing: Page 52
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Walmart winds down Roblox play as metaverse lands in privacy crosshairs
The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids.
By Peter Adams • March 28, 2023 -
Hailey Bieber’s skin care brand plans international expansion
Rhode, which was founded just nine months ago, will enter the Canadian market on Tuesday and will launch in the U.K. later this year.
By Howard Ruben • March 28, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Target to close 4 small-format stores this spring
The retailer said small-format locations remain a key part of growth and will make up half of approximately 20 new stores opening in 2023.
By Nate Delesline III • March 27, 2023 -
Torrid taps Belk veteran as chief commerical officer
Mark Mizicko, who stepped into the role on Thursday, has over 25 years of retail experience from Hot Topic, Gymboree, Gap Inc. and the Limited Brands.
By Caroline Jansen • March 27, 2023 -
Levi’s to test AI-generated models
The clothing brand said the move to supplement humans with AI models supports its diversity and sustainability efforts.
By Xanayra Marin-Lopez • March 24, 2023 -
75% of marketers expect to spend more on TikTok even as ban looms
As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.
By Chris Kelly • March 24, 2023 -
Column
The Weekly Closeout: Eloquii partners with Gabi Fresh and ‘Bad Spaniels’ goes to the Supreme Court
The plus-size brand has a new, exclusive swimwear collection. Meanwhile, Jack Daniel’s says the parody dog toy’s bark is, in fact, as bad as its bite.
By Retail Dive Staff • March 24, 2023 -
Wellness brand Golde enters Ulta
The brand initially launched three of its products within The Wellness Shop, an initiative the beauty retailer introduced in 2021.
By Howard Ruben • March 24, 2023 -
Sally Beauty introduces DIY salon concept store
Five additional Studio By Sally locations will open in 2023, with an eye to launch 100 throughout the U.S. over the next three to four years.
By Kaarin Moore • March 24, 2023 -
At Home cuts prices as supply chain costs ease
The retailer raised prices last year when expenses grew by $300 million, but executives have found ways to relieve the pressure.
By Tatiana Walk-Morris • March 23, 2023 -
Gap pumps brakes on retail media unit
The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.
By Peter Adams • March 23, 2023 -
On signs tennis stars Iga Świątek and Ben Shelton
The DTC athletic shoe brand, which is backed by Roger Federer, is continuing to deepen its presence in the sport.
By Howard Ruben • March 23, 2023 -
Petco adds 1M customers in 2022
The retailer is leaning into its health and wellness offerings, introducing a pet food subscription service in partnership with Freshpet.
By Caroline Jansen • March 22, 2023 -
Parade expands into swimwear
The collection, which uses a material made from recycled bottles, is available in sizes XS to 3XL.
By Caroline Jansen • March 22, 2023 -
Fanatics is NHL’s new uniform supplier
The sports merchandise retailer replaces Adidas, which allowed a seven-year deal with the hockey league to end.
By Nate Delesline III • March 21, 2023 -
Clinique launches virtual lab
The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront.
By Tatiana Walk-Morris • March 21, 2023 -
Atmos, New Balance launch retail collaboration in Washington, DC
The concept, dubbed the NBSE, features exclusive New Balance footwear and will serve as a gathering place for community events.
By Tatiana Walk-Morris • March 20, 2023 -
Mattel CFO sees movie tie-in boosting Barbie sales
The toymaker had a tough 2022, but CFO Anthony DiSilvestro expects the outlook to improve and says parents will always prioritize spending on their children.
By Chris Gaetano • March 20, 2023 -
Vanessa Hudgens’ Know Beauty relaunches on Amazon
The brand initially launched in 2021, aiming to tackle consumers’ entire skin care regimes. Now, it’s prioritizing one product at a time.
By Howard Ruben • March 17, 2023 -
Ironic totes help deliver L.L. Bean’s second-best revenue year
The Maine outdoor retailer, best known for its iconic boots, plans to expand inclusive sizing after seeing sales rise 15% in that segment.
By Daphne Howland • March 17, 2023 -
Column
The Weekly Closeout: Neiman Marcus expands partnership with Ferragamo, Peeps beefs up collabs ahead of spring
The department store will have in-store activations, customer experiences and exclusive products from the brand, while the confection’s list of partners grows.
By Retail Dive Staff • March 17, 2023 -
Walmart launches clean beauty platform with most products under $10
Clean Beauty at Walmart includes formulas free of more than 1,200 ingredients and will expand over time.
By Cara Salpini • March 17, 2023 -
Yardbird to open 11 new showrooms
While its parent company Best Buy experiences declining revenue, the outdoor furniture brand is nearly doubling its showroom footprint.
By Dani James • March 16, 2023 -
Saks Fifth Avenue stylists to become brand ambassadors for luxury travel company
Luxury consumers are showing a strong interest in travel. A partnership between Saks and Inspirato hopes to leverage that enthusiasm.
By Kaarin Moore • March 15, 2023 -
Reebok to develop exclusive products in expanded partnership with Macy’s
With a new owner steering the brand, Reebok has been forging partnerships with a number of retailers seeking to grow their product assortments.
By Tatiana Walk-Morris • March 15, 2023