Marketing: Page 51


  • A group of models in colorful attire show off Keds sneakers against a white backdrop.
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    Retrieved from Keds on April 12, 2023
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    Keds kicks off brand refresh animated by inclusivity, playfulness

    A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.

    By Peter Adams • April 13, 2023
  • Graphic of mobile phones with livestream shopping experiences on screen.
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    Courtesy of Qurate Retail Group
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    Qurate launches livestream shopping app Sune

    The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.

    By Tatiana Walk-Morris • April 13, 2023
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed launches new tiered loyalty program

    The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.

    By Dani James • April 12, 2023
  • A store with a banner that says "Walmart" with a sunshine logo and "Neighborhood Market" in white letters against a green background.
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    Courtesy of Walmart
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    Citing ‘tens of millions of dollars a year’ in losses, Walmart to close 4 Chicago stores

    The retail giant has traditionally favored operating in suburban and rural areas, and is pulling back on its smaller Neighborhood Market locations.

    By April 12, 2023
  • Outside storefront image of The Home Depot
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    Courtesy of The Home Depot
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    The Home Depot names vice president of its retail media network

    Melanie Babcok takes on the role as many retailers delve into advertising as an additional revenue stream. 

    By Tatiana Walk-Morris • April 12, 2023
  • Care/of's Sam's Club offering
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    Courtesy of Care/of
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    Care/of launches at Sam’s Club

    The DTC vitamin and supplement brand, which introduced products specifically designed for the club retailer, is steadily adding more wholesale partners.

    By Howard Ruben • April 10, 2023
  • A group of young people stand in front of multicolored range of fabric.
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    Courtesy of Puma
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    Puma assembles team of young activists to tailor sustainability initiatives

    The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.

    By Sara Karlovitch • April 10, 2023
  • Image of a retail store with various items
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    Thierry Serier

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    Sponsored by Mood Media

    How one retailer is making real customer connections

    Creating memorable experiences that capture the attention of your shoppers requires a combination of media solutions that stimulates all of the human senses.

    April 10, 2023
  • Colin Kaepernick Nike ad
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    Justin Sullivan via Getty Images
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    Nike’s longtime chief communications officer to retire in June

    Nigel Powell has steered the company through thorny political issues, including the company’s decision to stand by football star Colin Kaepernick.

    By Natalie Schwartz • April 7, 2023
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Column

    The Weekly Closeout: Steph Curry earns $75M stock award with Under Armour

    Meanwhile, Revlon is set to exit bankruptcy as a private company and Walmart added a perk for pickleball players.

    By Retail Dive Staff • April 7, 2023
  • A blurry photo of Felipe Nunes against an orange background for Vans' new ad campaign.
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    Permission granted by Vans
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    Vans blurs lines of self-expression in new global ad campaign

    Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.  

    By Peter Adams • April 7, 2023
  • A person holds up a shirt in front of a ring light for a livestream event.
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    Courtesy of Poshmark
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    Poshmark releases livestream shopping feature

    Posh Shows allows users to livestream on the social resale marketplace for the first time — even as other platforms step away from the format.

    By Tatiana Walk-Morris • April 6, 2023
  • Digital rendering of a virtual store
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    Courtesy of Obsess
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    Obsess launches self-service virtual store builder for brands

    Ava by Obsess, a new offering from the tech company, allows businesses to create and manage their own virtual experiences.

    By April 6, 2023
  • Gainful's products including protein powder and flavor boosters
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    Courtesy of Gainful
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    Personalized nutrition brand Gainful launches at Target

    The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.

    By Howard Ruben • April 5, 2023
  • Toys R Us Studios launches Geoffrey's World Tour YouTube series.
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    Courtesy of Toys R Us
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    Toys R Us creates YouTube series featuring Geoffrey the Giraffe

    The marketing initiative also includes a partnership with Nickelodeon, and aims to teach kids about different cities around the world.

    By Tatiana Walk-Morris • April 4, 2023
  • Group of four women wearing bridesmaid dresses.
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    Courtesy of David's Bridal
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    David’s Bridal adds ‘hundreds’ of bridesmaid dresses under $100

    With three new pricing tiers, the retailer is aiming to offer a broader selection of affordable dresses for price-conscious shoppers.

    By Tatiana Walk-Morris • April 4, 2023
  • Yitty launches gender-affirming collection
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    Courtesy of Yitty
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    Lizzo’s Yitty launches gender-affirming shapewear

    The collection, which comes a year after the Fabletics sister brand launched, comes as more retailers introduce more inclusive offerings.

    By Howard Ruben • April 3, 2023
  • metaverse fashion week
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    Natalie Schwartz/Retail Dive
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    Here’s what traditional and digital brands did for Metaverse Fashion Week

    Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.

    By Natalie Schwartz • April 3, 2023
  • Several colorful pairs of underwear next to a pool
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    Permission granted by Tommy John
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    After 15 years, Tommy John reflects on its omnichannel mindset

    The undergarments brand has been profitable since it launched. CEO Tom Patterson spoke with Retail Dive about his approach to growth.

    By Dani James • April 3, 2023
  • Two Apple iPhone 14 models
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    Courtesy of Apple
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    Column

    The Weekly Closeout: Apple introduces a pay later option and Walmart gives early access to Oreos

    An initial version of a BNPL service was introduced by Apple, while Walmart+ members get first dibs on the cookie brand’s new Blackout Cake flavor.

    By Retail Dive Staff • March 31, 2023
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Under Armour names Steph Curry president of Curry Brand in expanded partnership

    As part of the deal, Curry’s influence at the brand will now expand to include golf, women’s, youth and sportstyle categories.

    By March 31, 2023
  • Build-A-Bear Workshop store
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    "Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
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    Build-A-Bear hires new chief marketer

    Julia Fitzgerald is taking on the role after the company delivered its most profitable year in its history. 

    By Tatiana Walk-Morris • March 31, 2023
  • Mackenzie Hughes and Sepp Straka sign with Mizzen+Main
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    Courtesy of Mizzen+Main
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    Mizzen+Main signs 5 PGA players

    The DTC brand is deepening its ties in the sport by bringing on Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.

    By Howard Ruben • March 31, 2023
  • To the right of a banner reading "Sports Illustrated for JC Penney" is a person in a blue swimsuit at a beach. To the left are two people in swimsuits at a beach against a blue sky with fluffy white c
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    Courtesy of J.C. Penney
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    J.C. Penney, Sports Illustrated unveil swimwear collections

    The partnership builds on last year’s apparel collection from the two Authentic Brands Group-affiliated entities, as both seek to burnish their brands.

    By March 31, 2023
  • Blue-tinted lip balm, eyeshadow palette, and clay mask tube sit on a denim background
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    Courtesy of Elf
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    E.l.f. enters the fashion space with a beauty collection for American Eagle

    The blue-hued cosmetic collection — “Beauty Is In Your Jeans” — features eyeshadow, color-changing balm, a clay mask and a signature tote bag.

    By Lara Ewen • March 29, 2023