Marketing: Page 51
-
Retrieved from Keds on April 12, 2023
Keds kicks off brand refresh animated by inclusivity, playfulness
A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.
By Peter Adams • April 13, 2023 -
Qurate launches livestream shopping app Sune
The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.
By Tatiana Walk-Morris • April 13, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Madison Reed launches new tiered loyalty program
The hair color company will offer customers discounts and free services based on their membership tier for at-home and Hair Color Bar clients.
By Dani James • April 12, 2023 -
Citing ‘tens of millions of dollars a year’ in losses, Walmart to close 4 Chicago stores
The retail giant has traditionally favored operating in suburban and rural areas, and is pulling back on its smaller Neighborhood Market locations.
By Daphne Howland • April 12, 2023 -
The Home Depot names vice president of its retail media network
Melanie Babcok takes on the role as many retailers delve into advertising as an additional revenue stream.
By Tatiana Walk-Morris • April 12, 2023 -
Care/of launches at Sam’s Club
The DTC vitamin and supplement brand, which introduced products specifically designed for the club retailer, is steadily adding more wholesale partners.
By Howard Ruben • April 10, 2023 -
Puma assembles team of young activists to tailor sustainability initiatives
The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.
By Sara Karlovitch • April 10, 2023 -
Sponsored by Mood Media
How one retailer is making real customer connections
Creating memorable experiences that capture the attention of your shoppers requires a combination of media solutions that stimulates all of the human senses.
April 10, 2023 -
Nike’s longtime chief communications officer to retire in June
Nigel Powell has steered the company through thorny political issues, including the company’s decision to stand by football star Colin Kaepernick.
By Natalie Schwartz • April 7, 2023 -
Column
The Weekly Closeout: Steph Curry earns $75M stock award with Under Armour
Meanwhile, Revlon is set to exit bankruptcy as a private company and Walmart added a perk for pickleball players.
By Retail Dive Staff • April 7, 2023 -
Vans blurs lines of self-expression in new global ad campaign
Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.
By Peter Adams • April 7, 2023 -
Poshmark releases livestream shopping feature
Posh Shows allows users to livestream on the social resale marketplace for the first time — even as other platforms step away from the format.
By Tatiana Walk-Morris • April 6, 2023 -
Obsess launches self-service virtual store builder for brands
Ava by Obsess, a new offering from the tech company, allows businesses to create and manage their own virtual experiences.
By Xanayra Marin-Lopez • April 6, 2023 -
Personalized nutrition brand Gainful launches at Target
The partnership, which marks the DTC brand’s first entrance into wholesale, puts Gainful’s products in 1,800 of the mass merchant’s stores.
By Howard Ruben • April 5, 2023 -
Toys R Us creates YouTube series featuring Geoffrey the Giraffe
The marketing initiative also includes a partnership with Nickelodeon, and aims to teach kids about different cities around the world.
By Tatiana Walk-Morris • April 4, 2023 -
David’s Bridal adds ‘hundreds’ of bridesmaid dresses under $100
With three new pricing tiers, the retailer is aiming to offer a broader selection of affordable dresses for price-conscious shoppers.
By Tatiana Walk-Morris • April 4, 2023 -
Lizzo’s Yitty launches gender-affirming shapewear
The collection, which comes a year after the Fabletics sister brand launched, comes as more retailers introduce more inclusive offerings.
By Howard Ruben • April 3, 2023 -
Here’s what traditional and digital brands did for Metaverse Fashion Week
Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.
By Natalie Schwartz • April 3, 2023 -
After 15 years, Tommy John reflects on its omnichannel mindset
The undergarments brand has been profitable since it launched. CEO Tom Patterson spoke with Retail Dive about his approach to growth.
By Dani James • April 3, 2023 -
Column
The Weekly Closeout: Apple introduces a pay later option and Walmart gives early access to Oreos
An initial version of a BNPL service was introduced by Apple, while Walmart+ members get first dibs on the cookie brand’s new Blackout Cake flavor.
By Retail Dive Staff • March 31, 2023 -
Under Armour names Steph Curry president of Curry Brand in expanded partnership
As part of the deal, Curry’s influence at the brand will now expand to include golf, women’s, youth and sportstyle categories.
By Cara Salpini • March 31, 2023 -
"Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
Build-A-Bear hires new chief marketer
Julia Fitzgerald is taking on the role after the company delivered its most profitable year in its history.
By Tatiana Walk-Morris • March 31, 2023 -
Mizzen+Main signs 5 PGA players
The DTC brand is deepening its ties in the sport by bringing on Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.
By Howard Ruben • March 31, 2023 -
J.C. Penney, Sports Illustrated unveil swimwear collections
The partnership builds on last year’s apparel collection from the two Authentic Brands Group-affiliated entities, as both seek to burnish their brands.
By Daphne Howland • March 31, 2023 -
E.l.f. enters the fashion space with a beauty collection for American Eagle
The blue-hued cosmetic collection — “Beauty Is In Your Jeans” — features eyeshadow, color-changing balm, a clay mask and a signature tote bag.
By Lara Ewen • March 29, 2023