Beauty company Lush has launched a partnership with Ulta Beauty to sell its products on the retailer’s website.
Lush — which sells a variety of soaps, bath bombs and skin care — said this “marks an important milestone in the brand’s evolving retail strategy,” according to details emailed to Retail Dive. In addition to Ulta’s website, Lush’s product are available on its own e-commerce site globally, as well as through Asos in the U.K. While the brand previously had a presence in Macy’s in the early 2000s, Lush has had “very limited third-party retail partnerships,” according to a company spokesperson.
Through the tie-up, Ulta will sell a range of Discovery Sets, which include Lush’s most popular products, and Holiday Sets, available exclusively online. Products are priced between $17 and $46.
“As wellness and self-care continues to be a priority at Ulta Beauty, we’re excited to evolve our assortment with brands like Lush who share our passion for this space,” Penny Coy, Ulta’s vice president of merchandising, said in a statement. “As pioneers in the body category, we are delighted to provide greater access to their beloved products, and together help amplify their mission for efficacious, fresh and cruelty-free ingredients.”
Ulta last week announced it has expanded “The Wellness Shop” — its in-store wellness spaces — to over 1,330 locations nationwide. The spaces have a new spa-like redesign featuring educational information throughout the displays, the company said. The beauty retailer also said it was expanding its assortment, bringing in new brands and increasing the offerings from existing partners.
Ulta in May 2021 expanded into the wellness space with dedicated shops.