Marketing: Page 50

  • A Bath and Body Works storefront
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    Cara Salpini/Retail Dive
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    Bath & Body Works to add laundry care to product assortment

    The retailer has recently advanced into several new categories, including hair care and an expanded men’s assortment.

    By Nate Delesline III • May 22, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas to resume selling Yeezy products at the end of May

    It’s the first time the products have been up for sale since Adidas broke ties with Kanye West, also known as Ye, in October.

    By • May 22, 2023
  • The latest in experiential retail Explore the Trendlineâž”
    Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Serena Williams' Will Perform products in a line
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    Courtesy of Will Perform
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    Serena Williams’ Will Perform brand launches at Walmart

    The DTC pain relief and performance care brand was introduced on the mass merchant’s website Friday and is heading to stores in June.

    By Howard Ruben • May 22, 2023
  • Exterior shot of a Belk Outlet store.
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    Courtesy of Belk
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    Belk opens 10 more outlet locations in May

    The regional department store is expanding its off-price concept with openings in Florida, Georgia, Louisiana and other states.

    By Tatiana Walk-Morris • May 22, 2023
  • A customer uses a mobile device to make a transaction while a cashier looks on with a Square device in between them.
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    Permission granted by Square
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    Sponsored by Square

    How experiential marketing can increase loyalty

    Experiential marketing can bring your business to life and further engage your customers in ways they're seeking the most.

    May 22, 2023
  • A woman in a lavender jumpsuit sits on one hip staring into the distance
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    Courtesy of Nuuly
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    Nuuly partners with plus-size brand Eloquii

    The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.

    By Lara Ewen • May 19, 2023
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    Grove Collaborative adds Costco, Kroger and Hannaford to list of retail partners

    The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.

    By Howard Ruben • May 19, 2023
  • An artistic rendering of a Toys R Us that will open soon at Dallas Fort Worth Airport
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    Courtesy of WHP Global
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    Column

    The Weekly Closeout: Toys R Us goes to the airport and retailers exit San Francisco

    The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city. 

    By Retail Dive Staff • May 19, 2023
  • A person wearing leggings and a sports bra from Parade's new Moves collection.
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    Courtesy of Parade
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    Parade launches its first activewear collection

    The limited-edition collection, dubbed Moves, includes leggings, bras and bike shorts in sweat-wicking fabrics.

    By • May 18, 2023
  • Makeup ads from DTC brand Jones Road Beauty use Meta's AI Sandbox tool to automatically generate different backgrounds
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    Permission granted by Meta Platforms
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    Meta bets its advertising scale can differentiate new generative AI tools

    DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.

    By Peter Adams • May 18, 2023
  • Store display of Pacsun Reserve location
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    Courtesy of Pacsun
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    Pacsun’s resale platform opens second store-within-a-store concept

    PS Reserve also debuted a collection of headwear as it opened a space inside one of the retailer's California stores.

    By • May 18, 2023
  • Virtual Elizabeth Arden store
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    Courtesy of Elizabeth Arden
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    Elizabeth Arden opens virtual store

    In its first virtual store, users can take quizzes to find their ideal skincare products and browse the company’s other offerings.

    By Tatiana Walk-Morris • May 17, 2023
  • Jennifer Aniston standing behind a collection of her LolaVie hair care products.
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    Courtesy of LolaVie
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    Jennifer Aniston’s hair care brand launches at Ulta Beauty

    The partnership marks LolaVie’s first foray into brick-and-mortar retail since launching in 2021.

    By Howard Ruben • May 17, 2023
  • Lineup of men's Bath & Body Works products.
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    Courtesy of Bath & Body Works
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    Bath & Body Works expands its product assortment for men

    The retailer has grown its men’s category by nearly 50% in the past three years. 

    By • May 17, 2023
  • Seven armor-like digital outfits designed for avatars to wear against a grey background.
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    Courtesy of Parsons x Roblox
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    Parsons hosts digital Roblox-branded fashion showcase

    Student designers will display and sell their virtual apparel creations in conjunction with a new course collaboration aimed at exploring metaverse trends.

    By Lara Ewen • May 16, 2023
  • Phil Dickinson, Lululemon global creative director
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    Courtesy of Lululemon
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    Lululemon mourns the death of Phil Dickinson

    Dickinson, who arrived at the retailer last year as global creative director, was “nothing short of brilliant,” Chief Product Officer Sun Choe wrote.

    By • May 16, 2023
  • Skims, Kim Kardashian West
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    Retrieved from Skims on January 22, 2020
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    Skims opens pop-up shop in NYC

    The fourth retail activation from the Kim Kardashian-founded brand is located at Rockefeller Center and focused on summer apparel and swimwear. 

    By Dani James • May 16, 2023
  • "Do the right thing" sculpture at the Nike headquarters in 2018
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    Natalie Behring via Getty Images
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    Nike faces lawsuit over greenwashing claims

    A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.

    By • May 15, 2023
  • The exterior of Fabletics' store at the University of Southern California
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    Permission granted by Kyle Espeleta, on behalf of Fabletics
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    Fabletics opens first on-campus store at the University of Southern California

    The DTC activewear brand said it plans to add USC-branded merchandise to the store this fall.

    By Howard Ruben • May 15, 2023
  • Interior store shot of Bath & Body Works with counters full of products.
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    Courtesy of L Brands
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    Bath & Body Works names Target vet as chief customer officer

    In the newly created role, Cooper will focus on growing the retailer’s customer base as the company moves further off-mall. 

    By Tatiana Walk-Morris • May 15, 2023
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple homes in on premium market with 2 new collections

    The DTC mattress brand is repositioning itself as it focuses on three distinct segments of the market, CEO Rob DeMartini told Retail Dive.

    By • May 15, 2023
  • Nike headquarters
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    Courtesy of Nike
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    Column

    The Weekly Closeout: Shein aims to repurpose excess inventory and Nike adds board member

    The fast-fashion giant wants to use other retailers’ scraps for new clothing. Meanwhile, former Kimberly-Clark executive Maria Henry joined the athletic retailer’s board.

    By Retail Dive Staff • May 12, 2023
  • Mindy Kaling on a float in a swimming pool wearing her Andie Swim collection.
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    Courtesy of Andie Swim
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    Mindy Kaling launches collection with Andie Swim

    The swimwear collection features 33 SKUs in sizes XXS to XXXL and is available for purchase on the DTC brand’s website.

    By Howard Ruben • May 12, 2023
  • The Google corporate logo hangs outside the Google Germany offices on August 31, 2021 in Berlin, Germany.
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    Sean Gallup via Getty Images
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    Google starts testing generative AI in search, ads included

    Ad placements will come with a “sponsored” label similar to conventional search as the AI race kicks into high gear.

    By Peter Adams • May 11, 2023
  • A store with bathrobes and towels displayed among green tile and wooden tables
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    Permission granted by Parachute
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    Parachute’s founder says stores are ‘integral’ to long-term success

    The home brand just opened its 26th store nationwide in New York City, which comes in at 3,400 square feet.

    By Dani James • May 11, 2023