Marketing: Page 49
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Footwear brand Freedom Moses opens NYC pop-up
The 550-square-foot store located in New York’s West Village features over 1,300 pairs of slides and will remain open through September.
By Howard Ruben • May 10, 2023 -
Amazon pursues in-game shopping with Amazon Anywhere
Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.
By Tatiana Walk-Morris • May 10, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Warby Parker revenue up 12.2% in Q1 as it reins in marketing spend
The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.
By Dani James • May 9, 2023 -
Victoria’s Secret debuts film ahead of ‘completely reimagined’ fall fashion show
The intimates retailer ended its annual event four years ago amid mounting criticism and has struggled to pivot from its previous marketing approach.
By Daphne Howland • May 9, 2023 -
Under Armour CEO: ‘Growth is, without a question, our highest priority’
New chief Stephanie Linnartz identified a slew of areas that need work and rolled out a strategy that hinges on athleisure.
By Cara Salpini • May 9, 2023 -
Sephora taps PepsiCo exec as chief marketing officer
Zena Srivatsa Arnold takes a role open since December, when longtime CMO Deborah Yeh, still global chief purpose officer, took it off her plate.
By Daphne Howland • May 5, 2023 -
Walmart to sell Destination Maternity clothing online, in stores
The apparel brand's spring / summer collection will be available exclusively at select Walmart stores and online.
By Tatiana Walk-Morris • May 5, 2023 -
Column
The Weekly Closeout: Wilson opens on the West Coast and Revlon emerges from bankruptcy
Wilson Sporting Goods opened its latest location in Santa Monica while Revlon is now owned by its former lenders.
By Retail Dive Staff • May 5, 2023 -
Foot Locker to sell HeyDude footwear
Crocs-owned HeyDude will be sold in 450 Foot Locker, Champs Sports and Kids Foot Locker stores, with plans for global expansion.
By Tatiana Walk-Morris • May 4, 2023 -
Retrieved from Athletic Brewing Company.
Athletic Brewing heads to the skies through JetBlue partnership
The tie-up, which lands the company’s products on the airline’s domestic flights, comes as the demand for low- and no-alcohol beverages rises.
By Howard Ruben • May 3, 2023 -
Wayfair debuts in-store digital design tech
The Digital Design Studio kiosk is being piloted at the home company’s AllModern store in Dedham, Massachusetts.
By Dani James • May 3, 2023 -
The Athlete’s Foot opens local store concept in Atlanta
The company is doubling down on customer engagement while expanding its hyper-local products.
By Tatiana Walk-Morris • May 3, 2023 -
Sephora introduces $25 online purchase minimum for birthday gift perk
The change will go into effect on June 1 and comes shortly after the retailer said it would limit how many birthday gifts could be shipped to one address.
By Cara Salpini • May 2, 2023 -
The Container Store, ThredUp partner on ‘Closet Clean Out’ resale program
The effort allows customers to resell gently worn items for shopping credit at The Container Store.
By Tatiana Walk-Morris • May 2, 2023 -
Klarna overhauls mobile app with AI-powered shopping feed
Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.
By Aaron Baar • May 1, 2023 -
Ikea banks on new store formats to sustain success
The home and furniture retailer says eight in 10 people start their buying journey through e-commerce.
By Nate Delesline III • May 1, 2023 -
Skims opens shop inside Saks Fifth Avenue’s New York flagship
The Kim Kardashian-founded intimates brand plans to open inside other Saks locations in Boston, Houston and Bal Harbour, Florida, throughout the quarter.
By Howard Ruben • May 1, 2023 -
Pacsun turns to TikTok for livestream shopping
A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.
By Chris Kelly • May 1, 2023 -
Arc’teryx opens third Chicago-area store
The store, located in Oakbrook Center, marks the outdoor retailer’s 28th location in the U.S. and features its first ReBIRD service center in the city.
By Howard Ruben • April 28, 2023 -
EBay introduces ‘Certified by Brand’ luxury resale program
The marketplace allows brands to scale their secondary market efforts, while shoppers gain access to more authenticated watches, handbags and jewelry.
By Tatiana Walk-Morris • April 28, 2023 -
Column
The Weekly Closeout: Amazon winds down Halo, Academy Sports + Outdoors names CEO
The e-commerce giant will no longer support the devices, while the sporting goods retailer has promoted its chief merchandising officer to the top spot.
By Retail Dive Staff • April 28, 2023 -
The Container Store, Big Lots to accept Bed Bath & Beyond coupons
The retailers are using their former competitor’s coupons as a temporary marketing strategy of their own.
By Tatiana Walk-Morris & Kaarin Vembar • April 27, 2023 -
Maternity brand Hatch collaborates with Free People’s FP Movement
The collection features design elements catered to mothers, such as high-side slits for growing stomachs and necklines meant for breastfeeding.
By Dani James • April 26, 2023 -
Ikea launches small business loyalty program
The Business Network loyalty program is one of several growth initiatives the furniture and home decor retailer announced this month.
By Nate Delesline III • April 26, 2023 -
Azazie expands into bags, footwear
Customer feedback drove the DTC bridal brand's decision to move into different categories, Chief Marketing Officer Ranu Coleman told Retail Dive.
By Howard Ruben • April 26, 2023