Marketing: Page 49


  • The interior of Freedom Moses' New York City pop-up store
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    Permission granted by Freedom Moses
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    Footwear brand Freedom Moses opens NYC pop-up

    The 550-square-foot store located in New York’s West Village features over 1,300 pairs of slides and will remain open through September.

    By Howard Ruben • May 10, 2023
  • A hand holds a mobile phone displaying merchandise inside a game.
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    Courtesy of Amazon
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    Amazon pursues in-game shopping with Amazon Anywhere

    Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.

    By Tatiana Walk-Morris • May 10, 2023
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • A white car is parked in front of a store, in a space toward the left.
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    Daphne Howland/Retail Dive
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    Warby Parker revenue up 12.2% in Q1 as it reins in marketing spend

    The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.

    By Dani James • May 9, 2023
  • A display window below a blank banner that reads "Victoria's Secret" and contains three photos: A closeup portrait of a person's face, a perfume bottle, and a zoomed out portrait of the person.
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    Daphne Howland/Retail Dive
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    Victoria’s Secret debuts film ahead of ‘completely reimagined’ fall fashion show

    The intimates retailer ended its annual event four years ago amid mounting criticism and has struggled to pivot from its previous marketing approach.

    By May 9, 2023
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour CEO: ‘Growth is, without a question, our highest priority’

    New chief Stephanie Linnartz identified a slew of areas that need work and rolled out a strategy that hinges on athleisure.

    By May 9, 2023
  • A smiling person with long brown hair, wears a bright blue jacket.
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    Courtesy of Sephora
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    Sephora taps PepsiCo exec as chief marketing officer

    Zena Srivatsa Arnold takes a role open since December, when longtime CMO Deborah Yeh, still global chief purpose officer, took it off her plate.

    By May 5, 2023
  • A pregnant woman wears three different outfits of maternity clothes.
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    Courtesy of Destination Maternity
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    Walmart to sell Destination Maternity clothing online, in stores

    The apparel brand's spring / summer collection will be available exclusively at select Walmart stores and online.

    By Tatiana Walk-Morris • May 5, 2023
  • New Wilson location in Santa Monica
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    Courtesy of Wilson
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    Column

    The Weekly Closeout: Wilson opens on the West Coast and Revlon emerges from bankruptcy

    Wilson Sporting Goods opened its latest location in Santa Monica while Revlon is now owned by its former lenders. 

    By Retail Dive Staff • May 5, 2023
  • Person wearing HeyDude shoes stands on the grass.
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    Courtesy of HeyDude X Foot Locker
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    Foot Locker to sell HeyDude footwear

    Crocs-owned HeyDude will be sold in 450 Foot Locker, Champs Sports and Kids Foot Locker stores, with plans for global expansion. 

    By Tatiana Walk-Morris • May 4, 2023
  • Athletic Brewing nonalcoholic beers
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    Retrieved from Athletic Brewing Company.
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    Athletic Brewing heads to the skies through JetBlue partnership

    The tie-up, which lands the company’s products on the airline’s domestic flights, comes as the demand for low- and no-alcohol beverages rises.

    By Howard Ruben • May 3, 2023
  • A light wood kiosk with a computer screen saying Digital Design Studio
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    Permission granted by Wayfair
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    Wayfair debuts in-store digital design tech

    The Digital Design Studio kiosk is being piloted at the home company’s AllModern store in Dedham, Massachusetts.

    By Dani James • May 3, 2023
  • Custom Mural by Lisette Correa on the Exterior of The Athlete's Foot Atlantic Station Location in Atlanta, GA.
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    Courtesy of The Athlete's Foot
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    The Athlete’s Foot opens local store concept in Atlanta

    The company is doubling down on customer engagement while expanding its hyper-local products.

    By Tatiana Walk-Morris • May 3, 2023
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora introduces $25 online purchase minimum for birthday gift perk

    The change will go into effect on June 1 and comes shortly after the retailer said it would limit how many birthday gifts could be shipped to one address.

    By May 2, 2023
  • Exterior shot of The Container Store.
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    Courtesy of The Container Store
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    The Container Store, ThredUp partner on ‘Closet Clean Out’ resale program

    The effort allows customers to resell gently worn items for shopping credit at The Container Store. 

    By Tatiana Walk-Morris • May 2, 2023
  • A hero image tied to Klarna's mobile app redesign showcasing its new features
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    Courtesy of Klarna
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    Klarna overhauls mobile app with AI-powered shopping feed

    Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

    By Aaron Baar • May 1, 2023
  • Kodiak Robotics' autonomous truck is shown in front of an Ikea store.
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    Permission granted by Kodiak Robotics
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    Ikea banks on new store formats to sustain success

    The home and furniture retailer says eight in 10 people start their buying journey through e-commerce.

    By Nate Delesline III • May 1, 2023
  • The dedicated Skims shop inside Saks Fifth Avenue
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    Courtesy of Saks Fifth Avenue
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    Skims opens shop inside Saks Fifth Avenue’s New York flagship

    The Kim Kardashian-founded intimates brand plans to open inside other Saks locations in Boston, Houston and Bal Harbour, Florida, throughout the quarter.

    By Howard Ruben • May 1, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By Chris Kelly • May 1, 2023
  • The interior of Arc'teryx's Oakbrook Center store
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    Courtesy of Arc'teryx
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    Arc’teryx opens third Chicago-area store

    The store, located in Oakbrook Center, marks the outdoor retailer’s 28th location in the U.S. and features its first ReBIRD service center in the city.

    By Howard Ruben • April 28, 2023
  • A designer watch, ring, necklace and bracelet.
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    Courtesy of Ebay
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    EBay introduces ‘Certified by Brand’ luxury resale program

    The marketplace allows brands to scale their secondary market efforts, while shoppers gain access to more authenticated watches, handbags and jewelry.

    By Tatiana Walk-Morris • April 28, 2023
  • Amazon's new fitness wearable Halo debuts
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon winds down Halo, Academy Sports + Outdoors names CEO

    The e-commerce giant will no longer support the devices, while the sporting goods retailer has promoted its chief merchandising officer to the top spot.

    By Retail Dive Staff • April 28, 2023
  • Exterior shot of The Container Store.
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    Courtesy of The Container Store
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    The Container Store, Big Lots to accept Bed Bath & Beyond coupons

    The retailers are using their former competitor’s coupons as a temporary marketing strategy of their own.

    By Tatiana Walk-Morris & Kaarin Vembar • April 27, 2023
  • Hatch's collaboration with FP Movement
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    Permission granted by Hatch
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    Maternity brand Hatch collaborates with Free People’s FP Movement

    The collection features design elements catered to mothers, such as high-side slits for growing stomachs and necklines meant for breastfeeding.

    By Dani James • April 26, 2023
  • The storefront of an Ikea in Charlotte, NC
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    Nate Delesline III/Retail Dive
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    Ikea launches small business loyalty program

    The Business Network loyalty program is one of several growth initiatives the furniture and home decor retailer announced this month.

    By Nate Delesline III • April 26, 2023
  • Azazie's collection of bags and footwear
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    Courtesy of Azazie
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    Azazie expands into bags, footwear

    Customer feedback drove the DTC bridal brand's decision to move into different categories, Chief Marketing Officer Ranu Coleman told Retail Dive.

    By Howard Ruben • April 26, 2023