Marketing: Page 48
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Nuuly partners with plus-size brand Eloquii
The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.
By Lara Ewen • May 19, 2023 -
Grove Collaborative adds Costco, Kroger and Hannaford to list of retail partners
The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.
By Howard Ruben • May 19, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Column
The Weekly Closeout: Toys R Us goes to the airport and retailers exit San Francisco
The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city.
By Retail Dive Staff • May 19, 2023 -
Parade launches its first activewear collection
The limited-edition collection, dubbed Moves, includes leggings, bras and bike shorts in sweat-wicking fabrics.
By Caroline Jansen • May 18, 2023 -
Meta bets its advertising scale can differentiate new generative AI tools
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
By Peter Adams • May 18, 2023 -
Pacsun’s resale platform opens second store-within-a-store concept
PS Reserve also debuted a collection of headwear as it opened a space inside one of the retailer's California stores.
By Xanayra Marin-Lopez • May 18, 2023 -
Elizabeth Arden opens virtual store
In its first virtual store, users can take quizzes to find their ideal skincare products and browse the company’s other offerings.
By Tatiana Walk-Morris • May 17, 2023 -
Jennifer Aniston’s hair care brand launches at Ulta Beauty
The partnership marks LolaVie’s first foray into brick-and-mortar retail since launching in 2021.
By Howard Ruben • May 17, 2023 -
Bath & Body Works expands its product assortment for men
The retailer has grown its men’s category by nearly 50% in the past three years.
By Kaarin Moore • May 17, 2023 -
Parsons hosts digital Roblox-branded fashion showcase
Student designers will display and sell their virtual apparel creations in conjunction with a new course collaboration aimed at exploring metaverse trends.
By Lara Ewen • May 16, 2023 -
Lululemon mourns the death of Phil Dickinson
Dickinson, who arrived at the retailer last year as global creative director, was “nothing short of brilliant,” Chief Product Officer Sun Choe wrote.
By Cara Salpini • May 16, 2023 -
Retrieved from Skims on January 22, 2020
Skims opens pop-up shop in NYC
The fourth retail activation from the Kim Kardashian-founded brand is located at Rockefeller Center and focused on summer apparel and swimwear.
By Dani James • May 16, 2023 -
Nike faces lawsuit over greenwashing claims
A Missouri plaintiff said that 90% of the products Nike advertises as using recycled materials don’t, and that some of the recycled materials themselves are environmentally harmful.
By Daphne Howland • May 15, 2023 -
Fabletics opens first on-campus store at the University of Southern California
The DTC activewear brand said it plans to add USC-branded merchandise to the store this fall.
By Howard Ruben • May 15, 2023 -
Bath & Body Works names Target vet as chief customer officer
In the newly created role, Cooper will focus on growing the retailer’s customer base as the company moves further off-mall.
By Tatiana Walk-Morris • May 15, 2023 -
Purple homes in on premium market with 2 new collections
The DTC mattress brand is repositioning itself as it focuses on three distinct segments of the market, CEO Rob DeMartini told Retail Dive.
By Caroline Jansen • May 15, 2023 -
Column
The Weekly Closeout: Shein aims to repurpose excess inventory and Nike adds board member
The fast-fashion giant wants to use other retailers’ scraps for new clothing. Meanwhile, former Kimberly-Clark executive Maria Henry joined the athletic retailer’s board.
By Retail Dive Staff • May 12, 2023 -
Mindy Kaling launches collection with Andie Swim
The swimwear collection features 33 SKUs in sizes XXS to XXXL and is available for purchase on the DTC brand’s website.
By Howard Ruben • May 12, 2023 -
Google starts testing generative AI in search, ads included
Ad placements will come with a “sponsored” label similar to conventional search as the AI race kicks into high gear.
By Peter Adams • May 11, 2023 -
Parachute’s founder says stores are ‘integral’ to long-term success
The home brand just opened its 26th store nationwide in New York City, which comes in at 3,400 square feet.
By Dani James • May 11, 2023 -
Best Buy adds tiers to membership program
The consumer electronics retailer’s new offering debuts next month and includes benefits like deals and free shipping at a variety of levels.
By Nate Delesline III • May 11, 2023 -
Adidas plans to sell some of its Yeezy inventory and donate the money
CEO Bjørn Gulden said Thursday that burning the $1.3 billion worth of products was not the solution.
By Cara Salpini • May 11, 2023 -
Etsy introduces wedding registry service
Couples can pick out handmade or personalized products on the platform, as once popular retailers for the service disappear.
By Tatiana Walk-Morris • May 11, 2023 -
Footwear brand Freedom Moses opens NYC pop-up
The 550-square-foot store located in New York’s West Village features over 1,300 pairs of slides and will remain open through September.
By Howard Ruben • May 10, 2023 -
Amazon pursues in-game shopping with Amazon Anywhere
Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.
By Tatiana Walk-Morris • May 10, 2023