Are retailers afraid of being ‘woke’?

Brand values, diversity efforts and customer loyalty are put to the test as extremists come for corporate America.

By Daphne Howland • June 20, 2023

Universal Standard launches into swimwear

The inclusive DTC apparel brand has introduced a line featuring eight pieces in sizes 00 to 40.

By Caroline Jansen • June 16, 2023

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Tentree opens first store

The sustainability-focused apparel brand opened the 1,208-square-foot space in Washington, D.C.’s Shaw neighborhood.

By Howard Ruben • June 16, 2023

The Weekly Closeout: Puma’s CEO overhauls marketing, Fanatics acquires Fexpro

The athletics retailer underwent a reorg in its marketing division, while Fanatics bought the Latin America-based sports wholesaler. 

By Retail Dive Staff • June 16, 2023

Saks Off 5th names chiefs for marketing, merchandising

Mara Sirhal joins from Bed Bath & Beyond as chief merchant and brand president, while Sara Griffin will become chief marketing and analytics officer.

By Nate Delesline III • June 16, 2023

REI to open Re/Supply resale store in Oregon

REI members will be able to shop for used gear as part of the retailer’s goals to keep outdoor products in circulation. 

By Tatiana Walk-Morris • June 16, 2023

Hoka’s new high-flying ads look to build on $1B sales momentum

Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

By Peter Adams • June 16, 2023

DressX launches Roblox collection with YouTuber Mackenzie Turner

The three-piece collection was made with Roblox's layered clothing tech, which fits all avatar body types.

By Xanayra Marin-Lopez • June 15, 2023

Google introduces generative AI virtual try-on tool

Starting with women’s tops, the feature allows shoppers to see how certain products would look on a model of their choice.

By Tatiana Walk-Morris • June 15, 2023

New York AG says Target pulling Pride items was ‘wrong’

In a letter to CEO Brian Cornell, New York Attorney General Letitia James and 14 lawmakers urged “courage” in the face of rising attacks on LGBTQ+ rights.

By Daphne Howland • June 14, 2023

Puma deepens metaverse efforts to support new footwear drops

Black Station 2, which builds off of an earlier launch, allows shoppers to buy NFTs of new releases and redeem them for physical products.

By Tatiana Walk-Morris • June 14, 2023

Puma’s global brand chief to exit amid marketing reorganization

As part of the restructuring, the athletic brand is moving its marketing organization from Boston to Germany.

By Nate Delesline III • June 14, 2023

Nike broadens focus to holistic fitness with ‘Well Collective’

The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

By Cara Salpini • June 14, 2023

Ring Concierge names first chief marketing officer

Neda Whitney joins the DTC jewelry company from Christie's where she served as its head of marketing for the Americas.

By Caroline Jansen • June 13, 2023

Skims opens first European pop-up shop

The Kim Kardashian-founded brand plans to open stand-alone stores across the region within three years.

By Dani James • June 12, 2023

J. Crew opens virtual store

The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images.

By Tatiana Walk-Morris • June 12, 2023

How Starbucks builds customer relationships to improve bottom-line figures

Building a brand that resonates with its customers on many levels rarely happens organically. Discover how Starbucks creates loyal customers through innovative customer relationship strategies.

June 12, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions

Though research suggests this generation is spending more, economic instability is taking its toll, the trade association found.

By Tatiana Walk-Morris • June 9, 2023

The Weekly Closeout: Yeezy sells despite controversy, Tamagotchi makes a comeback

All 12 styles Adidas released sold out, Wedbush said. Meanwhile, the ’90s-era toy has a new metaverse play and a tie-up with TikTok star Charli D’Amelio.

By Retail Dive Staff • June 9, 2023

Timberland taps longtime Nike veteran as chief merchandising officer

The brand said that the hire of Archie McEachern for the newly created role completes its global product reorganization.

By Daphne Howland • June 9, 2023

Lululemon to expand digital workout offering

The company renewed its partnership with Xponential Fitness to release more on-demand and livestream fitness classes on the Lululemon Studio platform.

By Tatiana Walk-Morris • June 8, 2023

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

Chief Marketing Officer Craig Brommers details why the retailer partnered with stars of the show and how it’s experimenting with Reels and Lemon8.

By Jessica Deyo • June 8, 2023

Nike, Dick’s release largest joint ad campaign to date

The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.

By Cara Salpini • June 7, 2023

Tupperware, Vera Bradley expand partnership with new collection

The expanded collaboration follows warnings from the storage container brand that it may not be able to operate as a going concern.

By Howard Ruben • June 7, 2023

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

By Jessica Deyo • June 7, 2023