Marketing: Page 47


  • Two models wearing black athletic clothing stretch while wearing colorful sneakers
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    Courtesy of On
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    Expanding its store footprint, On opens store in Brooklyn’s Williamsburg neighborhood

    The New York store marks the DTC running brand’s fourth store in the U.S. and 23rd store globally.

    By Howard Ruben • Updated July 5, 2023
  • In-store displays of beauty products, with signs in the front that say "more beauty for your buck" and "save on scents."
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    Courtesy of Kohl's
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    The Weekly Closeout: Kohl’s rolls out small-format Sephora shops, Dollar General expands board

    The Sephora at Kohl’s expansion continues with a smaller footprint in some locations, while the dollar store’s board now has 10 members. 

    By Retail Dive Staff • June 30, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • QVC, HSN launch on Amazon Freevee

    The expansion of parent company Qurate’s video commerce channels comes after a round of layoffs and the sale of e-retailer Zulily.

    By Tatiana Walk-Morris • June 30, 2023
  • Bed Bath & Beyond
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    Bruce Bennett via Getty Images
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    Overstock to rebrand itself as Bed Bath & Beyond

    The online-only retailer is moving quickly to remake itself with a name it says better resonates with customers and vendors.

    By Nate Delesline III • June 29, 2023
  • Digital illustration of Fenty products for Roblox.
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    Courtesy of Fenty Beauty, Fenty Skin
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    Fenty Beauty launches product creation experience on Roblox

    Users can customize the ingredients and shade name of the beauty brand’s lip luminizer, with a chance for the product to be produced physically.

    By Tatiana Walk-Morris • June 29, 2023
  • Screenshot of Shipt's website
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    Retrieved from Shipt on June 26, 2023
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    Shipt launches new party prep shopping feature

    The Hosting Hub allows the e-commerce platform's users to access pre-curated shopping lists for various occasions.

    By Peyton Bigora • June 28, 2023
  • A Sephora storefront in Georgetown
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    Cara Salpini/Retail Dive
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    ‘People just love the birthday gift’: How Sephora maintains loyalty by focusing on what shoppers want most

    The beauty retailer has a history of frequent loyalty updates, but that’s what makes the program so successful, loyalty head Emeline Berlind says.

    By June 28, 2023
  • A person wearing a Reformation dress
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    Permission granted by Reformation
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    Reformation opens SoHo flagship

    The store marks the DTC apparel brand’s 39th location globally and fourth in New York.

    By Howard Ruben • Updated June 28, 2023
  • A person wearing a denim jacket, green pants and black-and-white sneakers sits on a stool.
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    Courtesy of VF Corp.
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    Vans taps Drieke Leenknegt as marketing chief

    Leenknegt is moving over from another VF Corp. brand, Timberland, and also did a stint as a marketing executive at Nike.

    By June 28, 2023
  • An Under Armour storefront
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    Kaarin Vembar/Retail Dive
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    Under Armour CEO overhauls C-suite

    Chief Operating Officer Colin Browne, who also served as interim CEO, is leaving the company, as is Chief Product Officer Lisa Collier.

    By Nate Delesline III • June 28, 2023
  • A multi-ethnic group of elementary age children are getting on a school bus.
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    FatCamera via Getty Images
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    Back-to-school spending to rise 15.7% this year: JLL

    Though back-to-school budgets are higher this year, shoppers continue to search for discounts, a new survey from JLL found.

    By Tatiana Walk-Morris • June 28, 2023
  • EBay corporate building in Berlin
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    Courtesy of EBay
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    Inform Act ‘a significant dose of help’ against organized retail crime

    The Inform Act went into effect Tuesday. It holds online marketplaces accountable for transparency regarding third-party sellers.

    By Nate Delesline III • June 27, 2023
  • A display of Manscaped products
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    Courtesy of Manscaped
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    Manscaped launches in Men’s Wearhouse, Jos. A. Bank

    The DTC grooming brand partnered with Tailored Brands to land its products in nearly 500 stores and on the retailers’ websites.

    By Howard Ruben • June 26, 2023
  • Virtual depiction of a pair of Crocs with Jibbitz on a pedestal.
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    Courtesy of Crocs
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    Crocs creates Jibbitz-themed virtual store experience

    Shoppers can customize a pair of shoes with up to 26 charms in the virtual experience and then purchase a physical version of their creation.

    By Tatiana Walk-Morris • June 26, 2023
  • Shot of a person applying mascara during their beauty routine at home
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    Hiraman via Getty Images
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    How Estée Lauder builds technology to foster inclusivity

    There’s “a huge group of people that deserve more from the beauty industry and from technology,” CIO Michael Smith said.

    By Lindsey Wilkinson • June 26, 2023
  • Two blue bags with groceries on a doorstep.
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    Courtesy of Walmart corporate blog
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    Column

    The Weekly Closeout: Walmart+ launches summer sale, Hasbro brings back Furby

    The mass merchant joins other retailers announcing deal events around Prime Day, while the ’90s-era toy makes its return for its 25th anniversary.

    By Retail Dive Staff • June 23, 2023
  • The storefront of an Academy Sports + Outdoors location in Lafayette, Indiana
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    Permission granted by Academy Sports + Outdoors
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    Academy Sports and Outdoors names new chief merchandising officer

    Matt McCabe has been promoted to the role as the retailer moves to open new stores in Indiana and partner with the Indianapolis Colts.

    By Nate Delesline III • June 23, 2023
  • A Frankies Bikinis storefront
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    Permission granted by Leap
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    Leap raises $15M in fresh capital

    The company, which helps DTC brands enter brick and mortar, will use the funds to enhance platform capabilities and accelerate its path to profitability.

    By Howard Ruben • June 23, 2023
  • Faherty's Second Wave resale marketplace webpage
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    Permission granted by Faherty
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    Faherty launches resale program

    In partnership with Archive, the DTC apparel brand launched Second Wave to allow customers to buy and sell secondhand goods from the company.

    By June 22, 2023
  • Nets player Mikal Bridges.
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    Courtesy of Ebay
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    EBay creates event series for sports trading card collectors

    Collectors Camp teaches attendees about buying, trading and selling tools on the marketplace, with an aim of helping them grow their collections.

    By Tatiana Walk-Morris • June 22, 2023
  • Digital image of a person above a floating city with floating Nike shoes.
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    Courtesy of Nike
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    Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

    ​Nike seeks to integrate its products into the virtual world in its latest addition to the ongoing partnership with the popular video game.

    By Tatiana Walk-Morris • June 22, 2023
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations

    The e-commerce giant “duped millions of consumers” into enrolling in its Amazon Prime membership, the FTC alleges in its complaint.

    By June 21, 2023
  • A stack of notebooks on a coffee table.
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    Permission granted by Papier
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    Stationery brand Papier launches at Anthropologie

    The move marks the first U.S. wholesale partnership for the London-based DTC brand.

    By Howard Ruben • June 21, 2023
  • Two Apothékary products surrounded by fruit
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    Permission granted by Apothékary
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    DTC wellness brand Apothékary rebrands

    The effort includes new sustainable packaging, revamped customer experience models and a refreshed logo and website.

    By Howard Ruben • June 21, 2023
  • A cartoon white dog with a red circle around its eye holds out its paw.
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    Courtesy of Target
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    Amazon’s Prime Day, Target summer sale get July dates

    Both red-letter events are exclusive to members. Target Circle is free to join, while Amazon Prime costs $139 annually.

    By June 21, 2023