Marketing: Page 47
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Expanding its store footprint, On opens store in Brooklyn’s Williamsburg neighborhood
The New York store marks the DTC running brand’s fourth store in the U.S. and 23rd store globally.
By Howard Ruben • Updated July 5, 2023 -
The Weekly Closeout: Kohl’s rolls out small-format Sephora shops, Dollar General expands board
The Sephora at Kohl’s expansion continues with a smaller footprint in some locations, while the dollar store’s board now has 10 members.
By Retail Dive Staff • June 30, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
QVC, HSN launch on Amazon Freevee
The expansion of parent company Qurate’s video commerce channels comes after a round of layoffs and the sale of e-retailer Zulily.
By Tatiana Walk-Morris • June 30, 2023 -
Overstock to rebrand itself as Bed Bath & Beyond
The online-only retailer is moving quickly to remake itself with a name it says better resonates with customers and vendors.
By Nate Delesline III • June 29, 2023 -
Fenty Beauty launches product creation experience on Roblox
Users can customize the ingredients and shade name of the beauty brand’s lip luminizer, with a chance for the product to be produced physically.
By Tatiana Walk-Morris • June 29, 2023 -
Retrieved from Shipt on June 26, 2023
Shipt launches new party prep shopping feature
The Hosting Hub allows the e-commerce platform's users to access pre-curated shopping lists for various occasions.
By Peyton Bigora • June 28, 2023 -
‘People just love the birthday gift’: How Sephora maintains loyalty by focusing on what shoppers want most
The beauty retailer has a history of frequent loyalty updates, but that’s what makes the program so successful, loyalty head Emeline Berlind says.
By Cara Salpini • June 28, 2023 -
Reformation opens SoHo flagship
The store marks the DTC apparel brand’s 39th location globally and fourth in New York.
By Howard Ruben • Updated June 28, 2023 -
Vans taps Drieke Leenknegt as marketing chief
Leenknegt is moving over from another VF Corp. brand, Timberland, and also did a stint as a marketing executive at Nike.
By Daphne Howland • June 28, 2023 -
Under Armour CEO overhauls C-suite
Chief Operating Officer Colin Browne, who also served as interim CEO, is leaving the company, as is Chief Product Officer Lisa Collier.
By Nate Delesline III • June 28, 2023 -
Back-to-school spending to rise 15.7% this year: JLL
Though back-to-school budgets are higher this year, shoppers continue to search for discounts, a new survey from JLL found.
By Tatiana Walk-Morris • June 28, 2023 -
Inform Act ‘a significant dose of help’ against organized retail crime
The Inform Act went into effect Tuesday. It holds online marketplaces accountable for transparency regarding third-party sellers.
By Nate Delesline III • June 27, 2023 -
Manscaped launches in Men’s Wearhouse, Jos. A. Bank
The DTC grooming brand partnered with Tailored Brands to land its products in nearly 500 stores and on the retailers’ websites.
By Howard Ruben • June 26, 2023 -
Crocs creates Jibbitz-themed virtual store experience
Shoppers can customize a pair of shoes with up to 26 charms in the virtual experience and then purchase a physical version of their creation.
By Tatiana Walk-Morris • June 26, 2023 -
How Estée Lauder builds technology to foster inclusivity
There’s “a huge group of people that deserve more from the beauty industry and from technology,” CIO Michael Smith said.
By Lindsey Wilkinson • June 26, 2023 -
Column
The Weekly Closeout: Walmart+ launches summer sale, Hasbro brings back Furby
The mass merchant joins other retailers announcing deal events around Prime Day, while the ’90s-era toy makes its return for its 25th anniversary.
By Retail Dive Staff • June 23, 2023 -
Academy Sports and Outdoors names new chief merchandising officer
Matt McCabe has been promoted to the role as the retailer moves to open new stores in Indiana and partner with the Indianapolis Colts.
By Nate Delesline III • June 23, 2023 -
Leap raises $15M in fresh capital
The company, which helps DTC brands enter brick and mortar, will use the funds to enhance platform capabilities and accelerate its path to profitability.
By Howard Ruben • June 23, 2023 -
Faherty launches resale program
In partnership with Archive, the DTC apparel brand launched Second Wave to allow customers to buy and sell secondhand goods from the company.
By Caroline Jansen • June 22, 2023 -
EBay creates event series for sports trading card collectors
Collectors Camp teaches attendees about buying, trading and selling tools on the marketplace, with an aim of helping them grow their collections.
By Tatiana Walk-Morris • June 22, 2023 -
Nike launches virtual gaming experience ‘Airphoria’ in Fortnite
​Nike seeks to integrate its products into the virtual world in its latest addition to the ongoing partnership with the popular video game.
By Tatiana Walk-Morris • June 22, 2023 -
FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations
The e-commerce giant “duped millions of consumers” into enrolling in its Amazon Prime membership, the FTC alleges in its complaint.
By Daphne Howland • June 21, 2023 -
Stationery brand Papier launches at Anthropologie
The move marks the first U.S. wholesale partnership for the London-based DTC brand.
By Howard Ruben • June 21, 2023 -
DTC wellness brand Apothékary rebrands
The effort includes new sustainable packaging, revamped customer experience models and a refreshed logo and website.
By Howard Ruben • June 21, 2023 -
Amazon’s Prime Day, Target summer sale get July dates
Both red-letter events are exclusive to members. Target Circle is free to join, while Amazon Prime costs $139 annually.
By Daphne Howland • June 21, 2023