Marketing: Page 47


  • Under Armour brings on new designers as it looks to improve product offerings

    Amid a pivot to athleisure, the retailer’s revenue fell 2% in the most recent quarter, due mostly to a 6% decline in wholesale.

    By Aug. 8, 2023
  • Staples taps DoorDash for same-day delivery

    Just in time for back-to-school season, nearly 1,000 Staples locations are now available on the DoorDash marketplace. 

    By Tatiana Walk-Morris • Aug. 8, 2023
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • A person performs yoga on a white platform over water.
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    Courtesy of Vuori
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    Vuori debuts new fabric with experiential pop-up

    BlissBlend, which is made from 75% recycled materials and molds to a customer’s shape, will be the center of an event in New York City.

    By Aug. 8, 2023
  • An Eloquii storefront at a mall
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    Cara Salpini/Retail Dive
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    FullBeauty Brands looks to acquisitions to attract younger customers

    The inclusive sizing company has already bought Eloquii and Cuup this year. CEO Jim Fogarty spoke to Retail Dive about the strategy.

    By Aug. 8, 2023
  • A Rally House storefront during the daytime
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    Permission granted by Rally House
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    Rally House opens 7 stores in one weekend

    The family-owned sports and merchandise retailer says it now has more than 160 stores in 17 states.

    By Nate Delesline III • Aug. 7, 2023
  • A soldier in combat uniform walks outside an AAFES retail storefront
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    Permission granted by AAFES
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    ‘We want all the brands the customer is used to’: How the Army & Air Force Exchange Service approaches retail

    The Exchange, which is celebrating its 128th birthday, forges partnerships with retailers like Old Navy and The Home Depot — making for a loyal military customer base.

    By Nate Delesline III • Aug. 7, 2023
  • Person sitting in front of tripod and video camera
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    Canva/Artem Varnitsin

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    Sponsored by Creator.co

    Unlocking the power of the creator economy

    Discover the power of the creator economy and influencer marketing and how it’s shaping the future of marketing.  

    Aug. 7, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas CEO: Selling Yeezy designs in the future is ‘not part of our strategy’

    Bjørn Gulden said that while the company is legally able to do that, “our task now is to limit the damage ... and build a business later without Yeezy.”

    By Aug. 4, 2023
  • A dog dressed in a sushi costume, a cat in a prisoner costume and a guinea pig dressed as a mermaid.
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    Courtesy of Petco
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    Column

    The Weekly Closeout: Ulta CEO joins Best Buy’s board, while Petco plans for Halloween

    Dave Kimbell comes in with deep specialty retail experience. Meanwhile, the pet retailer has already released a collection for the upcoming holiday.

    By Retail Dive Staff • Aug. 4, 2023
  • Sisters using mobile phone in the bedroom at home
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    FG Trade Latin via Getty Images
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    What marketers need to know about Gen Alpha

    The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

    By Chris Kelly • Aug. 4, 2023
  • Pictures of products from Happy Socks.
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    Courtesy of Happy Socks
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    Happy Socks refreshes brand with new look

    The visual refresh includes a new logo, icon, updated website and the redesign of its New York City flagship store. 

    By Tatiana Walk-Morris • Aug. 3, 2023
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike plans ‘network’ of boutique fitness studios

    The first location is set to open in Los Angeles later this year. Nike running and training studios will offer live classes and social fitness events.

    By Aug. 2, 2023
  • An assortment of Snif fragrances
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    Permission granted by Snif
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    Fragrance brand Snif enters brick and mortar through Ulta partnership

    The DTC brand’s products will be available at 525 of the beauty retailer’s stores as well as on its website.

    By Howard Ruben • Aug. 2, 2023
  • Snoop Dogg speaks into a microphone and raises his hand.
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    Bennett Raglin/Getty Images for BET via Getty Images
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    Skechers and Snoop Dogg collaborate on sneaker line as part of multi-year partnership

    The line includes nine sneakers and the footwear giant plans to launch two other capsules with the rapper in the coming weeks.

    By Laurel Deppen • Aug. 2, 2023
  • What’s working for — and against — retailers heading into the holidays?

    This shopping season isn’t likely to be like last year, or the year before, or the year before that, experts say.

    By Aug. 2, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Retail Dive
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    Victoria’s Secret to stream fashion show special on Prime Video

    A shoppable collection will accompany “The Victoria’s Secret World Tour,” which the company says is part documentary.

    By Aug. 1, 2023
  • A screenshot of the new Bed Bath & Beyond website depicted on a desktop device
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    Permission granted by Bed Bath & Beyond
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    Overstock officially rebrands as Bed Bath & Beyond

    The launch merges the two companies into a single online shopping destination under the Bed Bath & Beyond name.

    By Nate Delesline III • Aug. 1, 2023
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Retail Dive
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    Under Armour launches its first loyalty program

    The athletics brand is late to the game, and well behind offerings from powerhouse rivals Nike and Adidas.

    By Aug. 1, 2023
  • Tableau of wedding-related items including a place setting, guest book, candles, ribbon and fan.
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    Courtesy of Minted
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    Minted launches wedding marketplace

    The platform is entering the wedding market as David’s Bridal undergoes its post-bankruptcy turnaround.

    By Tatiana Walk-Morris • Aug. 1, 2023
  • Exterior Old Navy sign.
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    Daphne Howland/Retail Dive
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    Old Navy launches ‘kid-proof’ guarantee

    The retailer is offering a money-back guarantee, stating that its uniforms will last through the school year.

    By July 31, 2023
  • Outside of the Fanatics office in Tampa, Florida.
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    Courtesy of Fanatics
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    Fanatics creates livestream commerce app

    Fanatics Live allows fans and collectors to participate in creator-run, live shopping experiences from a dedicated app. 

    By Tatiana Walk-Morris • July 31, 2023
  • Lacoste's virtual store with clothing displayed.
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    Courtesy of Lacoste, Emperia
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    Lacoste’s latest virtual store doubles down on exclusive experiences for loyalty members

    In collaboration with virtual store developer Emperia, the brand is showcasing its summer collections on the platform.

    By July 28, 2023
  • An assortment of Hairstory's products
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    Permission granted by Hairstory
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    Hairstory fills out its C-suite

    Over the past several months, the DTC hair care brand has named a new CEO, chief marketing officer, vice president of sales and design director.

    By Howard Ruben • July 28, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas to release more Yeezy inventory in August, including through wholesale partners

    The decision comes just a few days after the athletics retailer raised its guidance, citing the “positive impact” of the first Yeezy sale.

    By July 28, 2023
  • The exterior of a Walmart store at night
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    Courtesy of Walmart
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    Walmart adds travel perks to membership program

    In a partnership with Expedia, Walmart+ members can find and book travel and earn Walmart Cash. 

    By Tatiana Walk-Morris • July 27, 2023