Marketing: Page 46


  • Interior of a Petco shop-in-shop inside of a Lowe's.
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    Courtesy of Lowe's
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    Lowe’s expands shop-in-shop partnership with Petco to 300 stores

    Both companies are strategically growing their operations to better serve rural communities. 

    By July 20, 2023
  • Ulta storefront
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    Courtesy of Ulta
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    Ulta doubles down on livestream shopping with new partnership

    A deal with Buywith allows the beauty retailer's brand partners to host live shopping events on its website.

    By July 20, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • A stack of lightly distressed denim jeans with horseshoe stitching on the back pockets,
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    John Shearer via Getty Images
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    True Religion’s new chief marketing officer will lead the brand’s digital pivot

    Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.

    By Lara Ewen • July 19, 2023
  • Inside of a Zales showroom.
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    Courtesy of Signet Jewelry
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    Zales, Rocksbox partner on jewelry rental

    The program is available by appointment at select stores and tailored to offer shoppers affordable fine jewelry options for special occasions and weddings.

    By July 19, 2023
  • Clouds build behind a dormer window that reads "Sur La Table."
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    Daphne Howland/Retail Dive
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    Sur La Table expands national footprint, private label offering

    Three years after surviving a pandemic-era bankruptcy, the culinary experiential retailer is back in growth mode on multiple fronts.

    By Nate Delesline III • July 18, 2023
  • A variety of pictures of people on stage and at a conference.
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    Courtesy of Walmart
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    Walmart celebrates 10th anniversary of Open Call pitch competition

    The retailer’s largest sourcing event is part of a broader strategy to source products that are made, grown or assembled in the U.S.

    By July 18, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
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    Courtesy of Amazon
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    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park stars in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By Jessica Deyo • July 18, 2023
  • A man in a dark t-shirt, jeans, and short hair stands unsmiling in front of a photo collage backdrop featuring images of models wearing casual clothing.
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    Craig Barritt via Getty Images
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    Rag & Bone co-founder Marcus Wainwright steps down as chief brand officer

    Creative duties will be handed to Jennie McCormick for womenswear, footwear and accessories, and Kyle Sweeney for menswear and merchandising.

    By Lara Ewen • July 17, 2023
  • A yellow and black "Dollar General" sign framed by leaves.
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    Justin Sullivan via Getty Images
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    Dollar General rolls out new cash rewards program

    The offering, which was created in partnership with Ibotta Performance Network, allows customers to earn cash back in their DG Wallets on eligible purchases.

    By Catherine Douglas Moran • July 17, 2023
  • Groups of young people stand together wearing Forever 21 Reebok apparel.
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    Courtesy of Forever 21
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    Forever 21, Reebok launch capsule collection

    The companies, which are both part of Authentic Brands Group, are partnering on their first co-designed fashion collection. 

    By Tatiana Walk-Morris • July 14, 2023
  • Consumer Prices Climb Higher Than Expected For January
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    Joe Raedle via Getty Images
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    Column

    The Weekly Closeout: Layoffs at The Children’s Place and inflation dips to lowest levels since March 2021

    The kids retailer said it’s ending the lease on its New Jersey headquarters, and in June the consumer price index rose just 3% year over year. 

    By Retail Dive Staff • July 14, 2023
  • Two people in profile with their ears pierced.
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    Courtesy of Claire's
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    Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh

    “Pierced by Claire’s” is a new visual identity and marketing effort — which includes TV ads and the potential for free earrings. 

    By July 13, 2023
  • Side-by-side screenshots of Patrick Mahomes, Becky G and Barbie.
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    Courtesy of Walmart
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    Walmart creates shoppable carts with Patrick Mahomes, Barbie

    Singer Becky G also offers up a curated list of items that customers can shop online and during a livestream event with the mass merchant.

    By Tatiana Walk-Morris • July 13, 2023
  • A photo of a person holding a Slurpee.
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    Courtesy of 7-Eleven
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    7-Eleven debuts digital collectibles

    The Texas retailer joins a few other companies that have dipped their toes into NFTs.

    By Jessica Loder • July 13, 2023
  • Sephoria virtual characters
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    Courtesy of Sephora
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    Sephora brings back yearly beauty event in hybrid format

    This year, Sephoria: House of Beauty is offering an in-person experience in New York City as well as a virtual event on a 3D gaming platform.

    By July 12, 2023
  • A student and teacher work together on a laptop in a classroom.
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    Stock Photo via Getty Images
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    Back-to-school spending to tumble 10%: Deloitte

    Inflation showed signs of easing markedly in June, but it will take consumers time to adjust, and discounts are in focus, according to the researchers.

    By July 12, 2023
  • Digital illustration of a Roblox character standing in front of a Shipt billboard.
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    Courtesy of Shipt
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    Shipt launches back-to-school shopping experience on Roblox

    To reach younger consumers and their parents, Shipt has gamified back-to-school shopping in its first digital experience. 

    By Tatiana Walk-Morris • July 12, 2023
  • An assortment of Love Wellness products
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    Courtesy of Love Wellness
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    Lo Bosworth’s Love Wellness expands retail footprint with Walmart

    Building out its wholesale network, the vitamin and supplements brand launched in more than 1,600 of the mass merchant’s stores nationwide.

    By Howard Ruben • July 12, 2023
  • A display of apparel and other colorful items, including mannequins and bright signage.
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    Daphne Howland/Retail Dive
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    Reporter’s notebook, in photos: How retail celebrated Pride Month in 2023

    Despite a silence that marred Target’s standing with the LGBTQ+ community, the company maintained the most extensive Pride merchandising in retail. But local shops are most likely to offer authentic messages.

    By July 12, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Retail Dive
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    Target elevates 17-year veteran to chief marketing officer

    Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

    By Chris Kelly • July 12, 2023
  • Monos Travel
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    Permission granted by Monos
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    Monos opens first store

    The DTC luggage brand opened a location in Vancouver, British Columbia, where the company is headquartered.

    By Howard Ruben • July 10, 2023
  • A brown package on a bright blue background that says "Prime Day" and "July 11-12."
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    Courtesy of Business Wire
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    Amazon to offer custom deal feeds for Prime Day

    The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.

    By Tatiana Walk-Morris • July 7, 2023
  • The interior of a Rails store
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    Permission granted by Rails
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    Rails plans store in Washington, DC’s Georgetown neighborhood

    The apparel brand in October will open the store along the neighborhood’s popular M Street, marking its ninth store globally.

    By Howard Ruben • July 7, 2023
  • Snoop Dogg crouches down next to a car, a dog, and a gold and silver dog bowl looking like a baller.
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    Courtesy of Snoop Doggie Doggs
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    Column

    The Weekly Closeout: Snoop Doggie Doggs adds wholesale partners as the FTC takes on sponsored posts

    The celebrity pet brand can now be found at retailers like Kohl’s and Petco, while the FTC is cracking down on deceptive endorsements and reviews.

    By Retail Dive Staff • July 7, 2023
  • A model poses in outdoor attire and white sneaker while standing on a large tree branch
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    Permission granted by Canada Goose
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    Canada Goose debuts first sneaker

    The luxury direct-to-consumer brand is steadily expanding its product offerings, with the new Glacier Trail sneaker priced at a minimum of $450.

    By Dani James • July 6, 2023