Marketing: Page 45
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Victoria’s Secret to stream fashion show special on Prime Video
A shoppable collection will accompany “The Victoria’s Secret World Tour,” which the company says is part documentary.
By Xanayra Marin-Lopez • Aug. 1, 2023 -
Overstock officially rebrands as Bed Bath & Beyond
The launch merges the two companies into a single online shopping destination under the Bed Bath & Beyond name.
By Nate Delesline III • Aug. 1, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Under Armour launches its first loyalty program
The athletics brand is late to the game, and well behind offerings from powerhouse rivals Nike and Adidas.
By Daphne Howland • Aug. 1, 2023 -
Minted launches wedding marketplace
The platform is entering the wedding market as David’s Bridal undergoes its post-bankruptcy turnaround.
By Tatiana Walk-Morris • Aug. 1, 2023 -
Old Navy launches ‘kid-proof’ guarantee
The retailer is offering a money-back guarantee, stating that its uniforms will last through the school year.
By Kaarin Moore • July 31, 2023 -
Fanatics creates livestream commerce app
Fanatics Live allows fans and collectors to participate in creator-run, live shopping experiences from a dedicated app.
By Tatiana Walk-Morris • July 31, 2023 -
Lacoste’s latest virtual store doubles down on exclusive experiences for loyalty members
In collaboration with virtual store developer Emperia, the brand is showcasing its summer collections on the platform.
By Xanayra Marin-Lopez • July 28, 2023 -
Hairstory fills out its C-suite
Over the past several months, the DTC hair care brand has named a new CEO, chief marketing officer, vice president of sales and design director.
By Howard Ruben • July 28, 2023 -
Adidas to release more Yeezy inventory in August, including through wholesale partners
The decision comes just a few days after the athletics retailer raised its guidance, citing the “positive impact” of the first Yeezy sale.
By Cara Salpini • July 28, 2023 -
Walmart adds travel perks to membership program
In a partnership with Expedia, Walmart+ members can find and book travel and earn Walmart Cash.
By Tatiana Walk-Morris • July 27, 2023 -
Wayfair debuts home design, product visualization tool
Decorify allows shoppers to upload a photo of a room and receive style redesigns with shoppable product suggestions.
By Tatiana Walk-Morris • July 27, 2023 -
Pacsun opens store dedicated to activewear
The 1,500-square-foot store, dubbed Pac1980, opened in the Mall of America and features leggings, skirts, onesies and tops.
By Howard Ruben • July 26, 2023 -
Serta Simmons Bedding names CEO
Following its exit from bankruptcy, the company also named a new chief marketing officer and executive chairman of the board.
By Kaarin Moore • July 26, 2023 -
Wayfair names new chief marketing officer
Bob Sherwin is exiting the company after 10 years, with Paul Toms taking over the position.
By Dani James • July 26, 2023 -
Foxtrot’s newest store opens in Austin City Hall
The chain’s first location in a civic building will be followed later this year by a store on the campus of The University of Texas at Austin.
By Jessica Loder • July 26, 2023 -
Casper appoints new sales, marketing executives
Brad Bailey joins as chief sales officer and Jeff Willard as chief growth and marketing officer. The move comes after Casper sold its Canadian operations in April.
By Dani James • July 25, 2023 -
Adidas raises guidance after successful Yeezy drop
The first sale of leftover inventory slashed 250 million euros from its projected operating loss, and further drops could help even more.
By Cara Salpini • July 25, 2023 -
Poshmark adds visual search tool to app
Posh Lens takes shoppers’ photos and shows available listings for their desired product or similar items.
By Tatiana Walk-Morris • July 25, 2023 -
Period care brand August appoints marketing VP
Diane Lewis marks the first marketing hire for the menstruation brand, which hopes to expand its retail channels and presence.
By Dani James • July 24, 2023 -
Abercrombie & Fitch opens new Fifth Avenue storefront
The New York City location offers women’s and men’s collections and shop-in-shops of Abercrombie Kids and activewear brand YPB.
By Kaarin Moore • July 24, 2023 -
Celebrity-backed retail brands are choosing malls for brick-and-mortar expansion: JLL
The acceleration of e-commerce coupled with altered shopping behavior as a result of the pandemic helped fuel growth for these brands.
By Howard Ruben • July 24, 2023 -
Deep Dive
Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years.
Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep pace with the broader market. Could a new CEO and a clean slate reverse those trends?
By Cara Salpini • July 24, 2023 -
Bubble expands to all Ulta stores
The DTC skin care brand’s partnership with the beauty retailer, which first began in November, adds to its growing roster of wholesale accounts.
By Howard Ruben • July 21, 2023 -
Column
The Weekly Closeout: Pacsun opens dedicated activewear store, FTC proposes new guidelines for mergers
The Pac1980 store will open at the Mall of America, while the Federal Trade Commission and Justice Department unveiled changes to M&A guidance.
By Retail Dive Staff • July 21, 2023 -
Walmart rolls out half-price Walmart+ memberships for people on government assistance
The retailer's expansion into servicing financially stressed customers may give it an even larger share of America's grocery market.
By Nate Delesline III • July 21, 2023