Marketing: Page 44
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Forever 21, Reebok launch capsule collection
The companies, which are both part of Authentic Brands Group, are partnering on their first co-designed fashion collection.
By Tatiana Walk-Morris • July 14, 2023 -
Column
The Weekly Closeout: Layoffs at The Children’s Place and inflation dips to lowest levels since March 2021
The kids retailer said it’s ending the lease on its New Jersey headquarters, and in June the consumer price index rose just 3% year over year.
By Retail Dive Staff • July 14, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh
“Pierced by Claire’s” is a new visual identity and marketing effort — which includes TV ads and the potential for free earrings.
By Kaarin Moore • July 13, 2023 -
Walmart creates shoppable carts with Patrick Mahomes, Barbie
Singer Becky G also offers up a curated list of items that customers can shop online and during a livestream event with the mass merchant.
By Tatiana Walk-Morris • July 13, 2023 -
7-Eleven debuts digital collectibles
The Texas retailer joins a few other companies that have dipped their toes into NFTs.
By Jessica Loder • July 13, 2023 -
Sephora brings back yearly beauty event in hybrid format
This year, Sephoria: House of Beauty is offering an in-person experience in New York City as well as a virtual event on a 3D gaming platform.
By Xanayra Marin-Lopez • July 12, 2023 -
Back-to-school spending to tumble 10%: Deloitte
Inflation showed signs of easing markedly in June, but it will take consumers time to adjust, and discounts are in focus, according to the researchers.
By Daphne Howland • July 12, 2023 -
Shipt launches back-to-school shopping experience on Roblox
To reach younger consumers and their parents, Shipt has gamified back-to-school shopping in its first digital experience.
By Tatiana Walk-Morris • July 12, 2023 -
Lo Bosworth’s Love Wellness expands retail footprint with Walmart
Building out its wholesale network, the vitamin and supplements brand launched in more than 1,600 of the mass merchant’s stores nationwide.
By Howard Ruben • July 12, 2023 -
Reporter’s notebook, in photos: How retail celebrated Pride Month in 2023
Despite a silence that marred Target’s standing with the LGBTQ+ community, the company maintained the most extensive Pride merchandising in retail. But local shops are most likely to offer authentic messages.
By Daphne Howland • July 12, 2023 -
Target elevates 17-year veteran to chief marketing officer
Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.
By Chris Kelly • July 12, 2023 -
Monos opens first store
The DTC luggage brand opened a location in Vancouver, British Columbia, where the company is headquartered.
By Howard Ruben • July 10, 2023 -
Amazon to offer custom deal feeds for Prime Day
The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.
By Tatiana Walk-Morris • July 7, 2023 -
Rails plans store in Washington, DC’s Georgetown neighborhood
The apparel brand in October will open the store along the neighborhood’s popular M Street, marking its ninth store globally.
By Howard Ruben • July 7, 2023 -
Column
The Weekly Closeout: Snoop Doggie Doggs adds wholesale partners as the FTC takes on sponsored posts
The celebrity pet brand can now be found at retailers like Kohl’s and Petco, while the FTC is cracking down on deceptive endorsements and reviews.
By Retail Dive Staff • July 7, 2023 -
Canada Goose debuts first sneaker
The luxury direct-to-consumer brand is steadily expanding its product offerings, with the new Glacier Trail sneaker priced at a minimum of $450.
By Dani James • July 6, 2023 -
Expanding its store footprint, On opens store in Brooklyn’s Williamsburg neighborhood
The New York store marks the DTC running brand’s fourth store in the U.S. and 23rd store globally.
By Howard Ruben • Updated July 5, 2023 -
The Weekly Closeout: Kohl’s rolls out small-format Sephora shops, Dollar General expands board
The Sephora at Kohl’s expansion continues with a smaller footprint in some locations, while the dollar store’s board now has 10 members.
By Retail Dive Staff • June 30, 2023 -
QVC, HSN launch on Amazon Freevee
The expansion of parent company Qurate’s video commerce channels comes after a round of layoffs and the sale of e-retailer Zulily.
By Tatiana Walk-Morris • June 30, 2023 -
Overstock to rebrand itself as Bed Bath & Beyond
The online-only retailer is moving quickly to remake itself with a name it says better resonates with customers and vendors.
By Nate Delesline III • June 29, 2023 -
Fenty Beauty launches product creation experience on Roblox
Users can customize the ingredients and shade name of the beauty brand’s lip luminizer, with a chance for the product to be produced physically.
By Tatiana Walk-Morris • June 29, 2023 -
Retrieved from Shipt on June 26, 2023
Shipt launches new party prep shopping feature
The Hosting Hub allows the e-commerce platform's users to access pre-curated shopping lists for various occasions.
By Peyton Bigora • June 28, 2023 -
‘People just love the birthday gift’: How Sephora maintains loyalty by focusing on what shoppers want most
The beauty retailer has a history of frequent loyalty updates, but that’s what makes the program so successful, loyalty head Emeline Berlind says.
By Cara Salpini • June 28, 2023 -
Reformation opens SoHo flagship
The store marks the DTC apparel brand’s 39th location globally and fourth in New York.
By Howard Ruben • Updated June 28, 2023 -
Vans taps Drieke Leenknegt as marketing chief
Leenknegt is moving over from another VF Corp. brand, Timberland, and also did a stint as a marketing executive at Nike.
By Daphne Howland • June 28, 2023