Marketing: Page 44


  • Groups of young people stand together wearing Forever 21 Reebok apparel.
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    Courtesy of Forever 21
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    Forever 21, Reebok launch capsule collection

    The companies, which are both part of Authentic Brands Group, are partnering on their first co-designed fashion collection. 

    By Tatiana Walk-Morris • July 14, 2023
  • Consumer Prices Climb Higher Than Expected For January
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    Joe Raedle via Getty Images
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    Column

    The Weekly Closeout: Layoffs at The Children’s Place and inflation dips to lowest levels since March 2021

    The kids retailer said it’s ending the lease on its New Jersey headquarters, and in June the consumer price index rose just 3% year over year. 

    By Retail Dive Staff • July 14, 2023
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Two people in profile with their ears pierced.
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    Courtesy of Claire's
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    Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh

    “Pierced by Claire’s” is a new visual identity and marketing effort — which includes TV ads and the potential for free earrings. 

    By July 13, 2023
  • Side-by-side screenshots of Patrick Mahomes, Becky G and Barbie.
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    Courtesy of Walmart
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    Walmart creates shoppable carts with Patrick Mahomes, Barbie

    Singer Becky G also offers up a curated list of items that customers can shop online and during a livestream event with the mass merchant.

    By Tatiana Walk-Morris • July 13, 2023
  • A photo of a person holding a Slurpee.
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    Courtesy of 7-Eleven
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    7-Eleven debuts digital collectibles

    The Texas retailer joins a few other companies that have dipped their toes into NFTs.

    By Jessica Loder • July 13, 2023
  • Sephoria virtual characters
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    Courtesy of Sephora
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    Sephora brings back yearly beauty event in hybrid format

    This year, Sephoria: House of Beauty is offering an in-person experience in New York City as well as a virtual event on a 3D gaming platform.

    By July 12, 2023
  • A student and teacher work together on a laptop in a classroom.
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    Stock Photo via Getty Images
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    Back-to-school spending to tumble 10%: Deloitte

    Inflation showed signs of easing markedly in June, but it will take consumers time to adjust, and discounts are in focus, according to the researchers.

    By July 12, 2023
  • Digital illustration of a Roblox character standing in front of a Shipt billboard.
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    Courtesy of Shipt
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    Shipt launches back-to-school shopping experience on Roblox

    To reach younger consumers and their parents, Shipt has gamified back-to-school shopping in its first digital experience. 

    By Tatiana Walk-Morris • July 12, 2023
  • An assortment of Love Wellness products
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    Courtesy of Love Wellness
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    Lo Bosworth’s Love Wellness expands retail footprint with Walmart

    Building out its wholesale network, the vitamin and supplements brand launched in more than 1,600 of the mass merchant’s stores nationwide.

    By Howard Ruben • July 12, 2023
  • A display of apparel and other colorful items, including mannequins and bright signage.
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    Daphne Howland/Retail Dive
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    Reporter’s notebook, in photos: How retail celebrated Pride Month in 2023

    Despite a silence that marred Target’s standing with the LGBTQ+ community, the company maintained the most extensive Pride merchandising in retail. But local shops are most likely to offer authentic messages.

    By July 12, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Retail Dive
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    Target elevates 17-year veteran to chief marketing officer

    Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

    By Chris Kelly • July 12, 2023
  • Monos Travel
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    Permission granted by Monos
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    Monos opens first store

    The DTC luggage brand opened a location in Vancouver, British Columbia, where the company is headquartered.

    By Howard Ruben • July 10, 2023
  • A brown package on a bright blue background that says "Prime Day" and "July 11-12."
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    Courtesy of Business Wire
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    Amazon to offer custom deal feeds for Prime Day

    The e-commerce retailer is showcasing discounted products in shoppable videos and photos from influencers, customers and brands.

    By Tatiana Walk-Morris • July 7, 2023
  • The interior of a Rails store
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    Permission granted by Rails
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    Rails plans store in Washington, DC’s Georgetown neighborhood

    The apparel brand in October will open the store along the neighborhood’s popular M Street, marking its ninth store globally.

    By Howard Ruben • July 7, 2023
  • Snoop Dogg crouches down next to a car, a dog, and a gold and silver dog bowl looking like a baller.
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    Courtesy of Snoop Doggie Doggs
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    Column

    The Weekly Closeout: Snoop Doggie Doggs adds wholesale partners as the FTC takes on sponsored posts

    The celebrity pet brand can now be found at retailers like Kohl’s and Petco, while the FTC is cracking down on deceptive endorsements and reviews.

    By Retail Dive Staff • July 7, 2023
  • A model poses in outdoor attire and white sneaker while standing on a large tree branch
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    Permission granted by Canada Goose
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    Canada Goose debuts first sneaker

    The luxury direct-to-consumer brand is steadily expanding its product offerings, with the new Glacier Trail sneaker priced at a minimum of $450.

    By Dani James • July 6, 2023
  • Two models wearing black athletic clothing stretch while wearing colorful sneakers
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    Courtesy of On
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    Expanding its store footprint, On opens store in Brooklyn’s Williamsburg neighborhood

    The New York store marks the DTC running brand’s fourth store in the U.S. and 23rd store globally.

    By Howard Ruben • Updated July 5, 2023
  • In-store displays of beauty products, with signs in the front that say "more beauty for your buck" and "save on scents."
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    Courtesy of Kohl's
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    The Weekly Closeout: Kohl’s rolls out small-format Sephora shops, Dollar General expands board

    The Sephora at Kohl’s expansion continues with a smaller footprint in some locations, while the dollar store’s board now has 10 members. 

    By Retail Dive Staff • June 30, 2023
  • QVC, HSN launch on Amazon Freevee

    The expansion of parent company Qurate’s video commerce channels comes after a round of layoffs and the sale of e-retailer Zulily.

    By Tatiana Walk-Morris • June 30, 2023
  • Bed Bath & Beyond
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    Bruce Bennett via Getty Images
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    Overstock to rebrand itself as Bed Bath & Beyond

    The online-only retailer is moving quickly to remake itself with a name it says better resonates with customers and vendors.

    By Nate Delesline III • June 29, 2023
  • Digital illustration of Fenty products for Roblox.
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    Courtesy of Fenty Beauty, Fenty Skin
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    Fenty Beauty launches product creation experience on Roblox

    Users can customize the ingredients and shade name of the beauty brand’s lip luminizer, with a chance for the product to be produced physically.

    By Tatiana Walk-Morris • June 29, 2023
  • Screenshot of Shipt's website
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    Retrieved from Shipt on June 26, 2023
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    Shipt launches new party prep shopping feature

    The Hosting Hub allows the e-commerce platform's users to access pre-curated shopping lists for various occasions.

    By Peyton Bigora • June 28, 2023
  • A Sephora storefront in Georgetown
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    Cara Salpini/Retail Dive
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    ‘People just love the birthday gift’: How Sephora maintains loyalty by focusing on what shoppers want most

    The beauty retailer has a history of frequent loyalty updates, but that’s what makes the program so successful, loyalty head Emeline Berlind says.

    By June 28, 2023
  • A person wearing a Reformation dress
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    Permission granted by Reformation
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    Reformation opens SoHo flagship

    The store marks the DTC apparel brand’s 39th location globally and fourth in New York.

    By Howard Ruben • Updated June 28, 2023
  • A person wearing a denim jacket, green pants and black-and-white sneakers sits on a stool.
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    Courtesy of VF Corp.
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    Vans taps Drieke Leenknegt as marketing chief

    Leenknegt is moving over from another VF Corp. brand, Timberland, and also did a stint as a marketing executive at Nike.

    By June 28, 2023