Marketing: Page 43


  • The exterior of a Walmart store at night
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    Courtesy of Walmart
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    Walmart adds travel perks to membership program

    In a partnership with Expedia, Walmart+ members can find and book travel and earn Walmart Cash. 

    By Tatiana Walk-Morris • July 27, 2023
  • Picture of a living room that uses Decorify.
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    Courtesy of Wayfair
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    Wayfair debuts home design, product visualization tool

    Decorify allows shoppers to upload a photo of a room and receive style redesigns with shoppable product suggestions.

    By Tatiana Walk-Morris • July 27, 2023
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • A storefront of a Pac1980 location.
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    Courtesy of Pacsun
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    Pacsun opens store dedicated to activewear

    The 1,500-square-foot store, dubbed Pac1980, opened in the Mall of America and features leggings, skirts, onesies and tops.

    By Howard Ruben • July 26, 2023
  • An image of a Serta Simmons bed in a bedroom with jute rug in the foreground, window and plant in the background.
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    Courtesy of Serta Simmons Bedding
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    Serta Simmons Bedding names CEO

    Following its exit from bankruptcy, the company also named a new chief marketing officer and executive chairman of the board. 

    By July 26, 2023
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair names new chief marketing officer

    Bob Sherwin is exiting the company after 10 years, with Paul Toms taking over the position.

    By Dani James • July 26, 2023
  • A photo of the exterior of a Foxtrot opening in July in Austin City Hall.
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    Courtesy of Foxtrot Markets
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    Foxtrot’s newest store opens in Austin City Hall

    The chain’s first location in a civic building will be followed later this year by a store on the campus of The University of Texas at Austin.

    By Jessica Loder • July 26, 2023
  • Casper storefront.
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    Kaarin Vembar/Retail Dive
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    Casper appoints new sales, marketing executives

    Brad Bailey joins as chief sales officer and Jeff Willard as chief growth and marketing officer. The move comes after Casper sold its Canadian operations in April.

    By Dani James • July 25, 2023
  • Kanye West at Milk Studios
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    Jonathan Leibson / Stringer via Getty Images
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    Adidas raises guidance after successful Yeezy drop

    The first sale of leftover inventory slashed 250 million euros from its projected operating loss, and further drops could help even more.

    By July 25, 2023
  • Person holding a mobile phone with the Poshmark website pulled up.
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    Courtesy of Poshmark
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    Poshmark adds visual search tool to app

    Posh Lens takes shoppers’ photos and shows available listings for their desired product or similar items.

    By Tatiana Walk-Morris • July 25, 2023
  • A yellow and red box from August held by two hands
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    Permission granted by August
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    Period care brand August appoints marketing VP

    Diane Lewis marks the first marketing hire for the menstruation brand, which hopes to expand its retail channels and presence. 

    By Dani James • July 24, 2023
  • Interior store shot of mannequins in front of stairs.
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    Courtesy of Marko Kalfa / Abercrombie & Fitch
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    Abercrombie & Fitch opens new Fifth Avenue storefront

    The New York City location offers women’s and men’s collections and shop-in-shops of Abercrombie Kids and activewear brand YPB.

    By July 24, 2023
  • A Fabletics storefront
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    Cara Salpini/Retail Dive
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    Celebrity-backed retail brands are choosing malls for brick-and-mortar expansion: JLL

    The acceleration of e-commerce coupled with altered shopping behavior as a result of the pandemic helped fuel growth for these brands.

    By Howard Ruben • July 24, 2023
  • Adidas CEO Bjørn Gulden speaking in front of a white background with a Yeezy logo on it.
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    REUTERS/Heiko Becker

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    Deep Dive

    Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years.

    Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep pace with the broader market. Could a new CEO and a clean slate reverse those trends?

    By July 24, 2023
  • Bubble
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    Courtesy of Walmart
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    Bubble expands to all Ulta stores

    The DTC skin care brand’s partnership with the beauty retailer, which first began in November, adds to its growing roster of wholesale accounts.

    By Howard Ruben • July 21, 2023
  • A storefront of a Pac1980 location.
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    Courtesy of Pacsun
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    Column

    The Weekly Closeout: Pacsun opens dedicated activewear store, FTC proposes new guidelines for mergers

    The Pac1980 store will open at the Mall of America, while the Federal Trade Commission and Justice Department unveiled changes to M&A guidance.

    By Retail Dive Staff • July 21, 2023
  • Two blue bags with groceries on a doorstep.
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    Courtesy of Walmart corporate blog
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    Walmart rolls out half-price Walmart+ memberships for people on government assistance

    The retailer's expansion into servicing financially stressed customers may give it an even larger share of America's grocery market.

    By Nate Delesline III • July 21, 2023
  • Interior of a Petco shop-in-shop inside of a Lowe's.
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    Courtesy of Lowe's
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    Lowe’s expands shop-in-shop partnership with Petco to 300 stores

    Both companies are strategically growing their operations to better serve rural communities. 

    By July 20, 2023
  • Ulta storefront
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    Courtesy of Ulta
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    Ulta doubles down on livestream shopping with new partnership

    A deal with Buywith allows the beauty retailer's brand partners to host live shopping events on its website.

    By July 20, 2023
  • A stack of lightly distressed denim jeans with horseshoe stitching on the back pockets,
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    John Shearer via Getty Images
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    True Religion’s new chief marketing officer will lead the brand’s digital pivot

    Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.

    By Lara Ewen • July 19, 2023
  • Inside of a Zales showroom.
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    Courtesy of Signet Jewelry
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    Zales, Rocksbox partner on jewelry rental

    The program is available by appointment at select stores and tailored to offer shoppers affordable fine jewelry options for special occasions and weddings.

    By July 19, 2023
  • Clouds build behind a dormer window that reads "Sur La Table."
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    Daphne Howland/Retail Dive
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    Sur La Table expands national footprint, private label offering

    Three years after surviving a pandemic-era bankruptcy, the culinary experiential retailer is back in growth mode on multiple fronts.

    By Nate Delesline III • July 18, 2023
  • A variety of pictures of people on stage and at a conference.
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    Courtesy of Walmart
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    Walmart celebrates 10th anniversary of Open Call pitch competition

    The retailer’s largest sourcing event is part of a broader strategy to source products that are made, grown or assembled in the U.S.

    By July 18, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
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    Courtesy of Amazon
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    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park stars in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By Jessica Deyo • July 18, 2023
  • A man in a dark t-shirt, jeans, and short hair stands unsmiling in front of a photo collage backdrop featuring images of models wearing casual clothing.
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    Craig Barritt via Getty Images
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    Rag & Bone co-founder Marcus Wainwright steps down as chief brand officer

    Creative duties will be handed to Jennie McCormick for womenswear, footwear and accessories, and Kyle Sweeney for menswear and merchandising.

    By Lara Ewen • July 17, 2023
  • A yellow and black "Dollar General" sign framed by leaves.
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    Justin Sullivan via Getty Images
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    Dollar General rolls out new cash rewards program

    The offering, which was created in partnership with Ibotta Performance Network, allows customers to earn cash back in their DG Wallets on eligible purchases.

    By Catherine Douglas Moran • July 17, 2023