Marketing: Page 43
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Walmart adds travel perks to membership program
In a partnership with Expedia, Walmart+ members can find and book travel and earn Walmart Cash.
By Tatiana Walk-Morris • July 27, 2023 -
Wayfair debuts home design, product visualization tool
Decorify allows shoppers to upload a photo of a room and receive style redesigns with shoppable product suggestions.
By Tatiana Walk-Morris • July 27, 2023 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Pacsun opens store dedicated to activewear
The 1,500-square-foot store, dubbed Pac1980, opened in the Mall of America and features leggings, skirts, onesies and tops.
By Howard Ruben • July 26, 2023 -
Serta Simmons Bedding names CEO
Following its exit from bankruptcy, the company also named a new chief marketing officer and executive chairman of the board.
By Kaarin Moore • July 26, 2023 -
Wayfair names new chief marketing officer
Bob Sherwin is exiting the company after 10 years, with Paul Toms taking over the position.
By Dani James • July 26, 2023 -
Foxtrot’s newest store opens in Austin City Hall
The chain’s first location in a civic building will be followed later this year by a store on the campus of The University of Texas at Austin.
By Jessica Loder • July 26, 2023 -
Casper appoints new sales, marketing executives
Brad Bailey joins as chief sales officer and Jeff Willard as chief growth and marketing officer. The move comes after Casper sold its Canadian operations in April.
By Dani James • July 25, 2023 -
Adidas raises guidance after successful Yeezy drop
The first sale of leftover inventory slashed 250 million euros from its projected operating loss, and further drops could help even more.
By Cara Salpini • July 25, 2023 -
Poshmark adds visual search tool to app
Posh Lens takes shoppers’ photos and shows available listings for their desired product or similar items.
By Tatiana Walk-Morris • July 25, 2023 -
Period care brand August appoints marketing VP
Diane Lewis marks the first marketing hire for the menstruation brand, which hopes to expand its retail channels and presence.
By Dani James • July 24, 2023 -
Abercrombie & Fitch opens new Fifth Avenue storefront
The New York City location offers women’s and men’s collections and shop-in-shops of Abercrombie Kids and activewear brand YPB.
By Kaarin Moore • July 24, 2023 -
Celebrity-backed retail brands are choosing malls for brick-and-mortar expansion: JLL
The acceleration of e-commerce coupled with altered shopping behavior as a result of the pandemic helped fuel growth for these brands.
By Howard Ruben • July 24, 2023 -
Deep Dive
Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years.
Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep pace with the broader market. Could a new CEO and a clean slate reverse those trends?
By Cara Salpini • July 24, 2023 -
Bubble expands to all Ulta stores
The DTC skin care brand’s partnership with the beauty retailer, which first began in November, adds to its growing roster of wholesale accounts.
By Howard Ruben • July 21, 2023 -
Column
The Weekly Closeout: Pacsun opens dedicated activewear store, FTC proposes new guidelines for mergers
The Pac1980 store will open at the Mall of America, while the Federal Trade Commission and Justice Department unveiled changes to M&A guidance.
By Retail Dive Staff • July 21, 2023 -
Walmart rolls out half-price Walmart+ memberships for people on government assistance
The retailer's expansion into servicing financially stressed customers may give it an even larger share of America's grocery market.
By Nate Delesline III • July 21, 2023 -
Lowe’s expands shop-in-shop partnership with Petco to 300 stores
Both companies are strategically growing their operations to better serve rural communities.
By Kaarin Moore • July 20, 2023 -
Ulta doubles down on livestream shopping with new partnership
A deal with Buywith allows the beauty retailer's brand partners to host live shopping events on its website.
By Xanayra Marin-Lopez • July 20, 2023 -
True Religion’s new chief marketing officer will lead the brand’s digital pivot
Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.
By Lara Ewen • July 19, 2023 -
Zales, Rocksbox partner on jewelry rental
The program is available by appointment at select stores and tailored to offer shoppers affordable fine jewelry options for special occasions and weddings.
By Kaarin Moore • July 19, 2023 -
Sur La Table expands national footprint, private label offering
Three years after surviving a pandemic-era bankruptcy, the culinary experiential retailer is back in growth mode on multiple fronts.
By Nate Delesline III • July 18, 2023 -
Walmart celebrates 10th anniversary of Open Call pitch competition
The retailer’s largest sourcing event is part of a broader strategy to source products that are made, grown or assembled in the U.S.
By Kaarin Moore • July 18, 2023 -
Amazon resurfaces ‘spend less’ messaging for back-to-school ads
Actor Randall Park stars in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.
By Jessica Deyo • July 18, 2023 -
Rag & Bone co-founder Marcus Wainwright steps down as chief brand officer
Creative duties will be handed to Jennie McCormick for womenswear, footwear and accessories, and Kyle Sweeney for menswear and merchandising.
By Lara Ewen • July 17, 2023 -
Dollar General rolls out new cash rewards program
The offering, which was created in partnership with Ibotta Performance Network, allows customers to earn cash back in their DG Wallets on eligible purchases.
By Catherine Douglas Moran • July 17, 2023