Marketing: Page 43


  • The Macy's logo is seen above a display of clothing for sale
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    Mario Tama via Getty Images
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    Macy’s, Gap release joint collection of sleepwear and intimates

    In a first for the retailers, Gap will sell a line including loungewear, pajama sets and intimate basics exclusively through the department store.

    By Aug. 30, 2023
  • A group of people wearing a J.C. Penney collection by Jason Bolden.
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    Courtesy of J. C. Penney
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    J.C. Penney partners with celebrity stylist Jason Bolden

    In a first-ever stylist collaboration for the department store, Bolden will reimagine collections for its J. Ferrar and Worthington private labels.

    By Tatiana Walk-Morris • Aug. 29, 2023
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • An assortment of LolaVie products
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    Permission granted by LolaVie
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    Jennifer Aniston’s Lolavie continues retail expansion with Credo Beauty launch

    The hair care brand entered Ulta Beauty in May as the company works to expand its reach.

    By Howard Ruben • Aug. 28, 2023
  • Illustration of a yellow character standing in the middle of a school campus.
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    Courtesy of Walmart
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    Walmart launches back-to-school ‘Supercampus’ experience on Roblox

    The back-to-school experience allows kids to play games featuring Bic, Crayola and other popular back-to-school brands.

    By Tatiana Walk-Morris • Aug. 28, 2023
  • Food in a shopping brown bag
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    Permission granted by The Ibotta Performance Network
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    Sponsored by The Ibotta Performance Network

    Holiday 2023 guide: Seasonal trends to build your marketing strategy

    Get insights into seasonal Holiday trends plus current shopper sentiment to build your strategy.

    By John McKinney • Aug. 28, 2023
  • An assortment of Curie products
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    Courtesy of Curie
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    Deodorant brand Curie lands in 4,300 Walmart stores

    The mass merchant will carry several of the DTC brand’s products in stores nationwide as well as on its website.

    By Howard Ruben • Aug. 25, 2023
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    Permission granted by Petco
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    Column

    The Weekly Closeout: Petco swings to a loss and Ace Hardware plans 170 stores this year

    The pet retailer reported its 19th consecutive quarter of comp growth, while the hardware cooperative has already opened 100 of its planned stores.

    By Retail Dive Staff • Aug. 25, 2023
  • Two people model Pacsun apparel at the Metropolitan Museum of Art.
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    Courtesy of Pacsun
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    Pacsun, The Metropolitan Museum of Art release Greek and Roman collection

    The collection is part of a multiyear collaboration which began in 2022 and seeks to open the world of art to a younger generation. 

    By Tatiana Walk-Morris • Aug. 25, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 24, 2023
  • Outside storefront image of The Home Depot
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    Courtesy of The Home Depot
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    Home Depot creates content hub for new homeowners

    The New Homeowners Hub offers do-it-yourself guides and other resources on skills like changing light fixtures and replacing garbage disposals.

    By Tatiana Walk-Morris • Aug. 24, 2023
  • The exterior of a store with a banner that reads "Bath & Body Works."
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    Courtesy of Bath & Body Works
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    Bath & Body Works loyalty members now make up 75% of US sales

    The program has ballooned to 38 million members in one year. The retailer also opened 30 new off-mall stores in Q2 as it looks for growth.

    By Nate Delesline III • Aug. 23, 2023
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target adds baby, toddler offering to Good & Gather brand

    The expansion of the 4-year-old private label comes as the food and beverage segment grows in importance for the retailer.

    By Nate Delesline III • Aug. 21, 2023
  • A pair of bright blue Skechers soccer cleats on a patch of grass.
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    Courtesy of Skechers
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    Skechers signs Harry Kane, plans soccer debut

    The footwear company will launch its first soccer cleat, the SKX_01, in the U.K. and Europe in September.

    By Aug. 21, 2023
  • An assortment of Recess products
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    Permission granted by Recess
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    Recess expands to 5K additional retail doors

    The DTC beverage brand is now available in 14,000 stores, spanning retailers like Target, CVS, H-E-B, Sprouts and Winn Dixie.

    By Howard Ruben • Aug. 21, 2023
  • A bird's eye view of a toddler playing on the ground with colorful wooden numbers, wooden sticks and circles.
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    Daria Nipot via Getty Images
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    Etsy debuts baby registry

    After discovering shoppers search for a baby item every second on its website, Etsy enters a crowded market of competitors vying for parents’ dollars.

    By Tatiana Walk-Morris • Aug. 21, 2023
  • A store display shows a person looking off to the side and tossing their hair, and the words "take pride."
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Target faces ESG lawsuit, BeautyStat names chief marketing officer

    The suit filed by a Target stockholder alleges that the retailer misled shareholders over the effect its ESG efforts would have on its performance.

    By Retail Dive Staff • Aug. 18, 2023
  • Amazon brings its Sponsored Product ads to third-party sites and apps. The photo shows an example of a Sponsored Product ad that appears while searching on Pinterest.
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    Retrieved from Amazon on August 16, 2023
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    Amazon brings sponsored product ads to third-party apps, sites

    Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

    By Jessica Deyo • Aug. 17, 2023
  • Dude Perfect group members wearing HeyDude shoes.
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    Courtesy of HeyDude
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    Heydude teams up with Dude Perfect

    The footwear brand is forming a long-term partnership with Dude Perfect — a sports-themed content group with nearly 60 million YouTube subscribers. 

    By Tatiana Walk-Morris • Aug. 17, 2023
  • A sign that reads Babylist inside the company's Beverly Hills showroom.
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    Courtesy of Babylist
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    Babylist to open flagship showroom in Beverly Hills

    The 18,000 square-foot location set to open this week will serve as a product testing ground to customers looking to make a purchase.

    By Howard Ruben • Aug. 16, 2023
  • Pandora storefront in NYC.
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    Kaarin Vembar/Retail Dive
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    Pandora to debut 3 lab-grown diamond jewelry collections

    The brand is also continuing its geographical rollout of lab-grown diamonds to Australia, Mexico and Brazil. 

    By Tatiana Walker-Morris • Aug. 16, 2023
  • A Dormify display at The Container Store.
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    Courtesy of The Container Store
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    How Dormify remains relevant with Gen Z this back-to-school season

    Co-founder Amanda Zuckerman discusses how the brand is leveraging feedback from its community of ambassadors and customers.

    By Howard Ruben • Aug. 15, 2023
  • Person holding a mobile phone with a closeup of the phone's screen on the right hand side.
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    Courtesy of Amazon
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    Amazon deploys generative AI to summarize reviews

    The e-commerce giant, which continues to combat fake reviews, is introducing the tech so shoppers can quickly see common product themes. 

    By Tatiana Walk-Morris • Aug. 15, 2023
  • A Michaels shopping bag with Halloween-themed items
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    Permission granted by Michaels
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    Michaels refreshes brand identity

    The craft retailer's brand revamp is already underway and marks the company's 50th anniversary.

    By Nate Delesline III • Aug. 14, 2023
  • A rendering of Radio Flyer's first store located in Schaumburg, Illinois.
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    Permission granted by Radio Flyer
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    Radio Flyer to open first store this fall

    The 106-year-old brand, known for its red wagons, is set to open its first store this November in the Chicago area where the company is based.

    By Howard Ruben • Aug. 14, 2023
  • Toms shoes are pictured in a store display.
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    Rachel Murray/Getty Images for Amazon via Getty Images
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    Q&A

    Toms exec talks new sustainability strategies, ThredUp partnership

    Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health resources.

    By Laurel Deppen • Aug. 14, 2023