Marketing: Page 43
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Macy’s, Gap release joint collection of sleepwear and intimates
In a first for the retailers, Gap will sell a line including loungewear, pajama sets and intimate basics exclusively through the department store.
By Xanayra Marin-Lopez • Aug. 30, 2023 -
J.C. Penney partners with celebrity stylist Jason Bolden
In a first-ever stylist collaboration for the department store, Bolden will reimagine collections for its J. Ferrar and Worthington private labels.
By Tatiana Walk-Morris • Aug. 29, 2023 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Jennifer Aniston’s Lolavie continues retail expansion with Credo Beauty launch
The hair care brand entered Ulta Beauty in May as the company works to expand its reach.
By Howard Ruben • Aug. 28, 2023 -
Walmart launches back-to-school ‘Supercampus’ experience on Roblox
The back-to-school experience allows kids to play games featuring Bic, Crayola and other popular back-to-school brands.
By Tatiana Walk-Morris • Aug. 28, 2023 -
Sponsored by The Ibotta Performance Network
Holiday 2023 guide: Seasonal trends to build your marketing strategy
Get insights into seasonal Holiday trends plus current shopper sentiment to build your strategy.
By John McKinney • Aug. 28, 2023 -
Deodorant brand Curie lands in 4,300 Walmart stores
The mass merchant will carry several of the DTC brand’s products in stores nationwide as well as on its website.
By Howard Ruben • Aug. 25, 2023 -
Column
The Weekly Closeout: Petco swings to a loss and Ace Hardware plans 170 stores this year
The pet retailer reported its 19th consecutive quarter of comp growth, while the hardware cooperative has already opened 100 of its planned stores.
By Retail Dive Staff • Aug. 25, 2023 -
Pacsun, The Metropolitan Museum of Art release Greek and Roman collection
The collection is part of a multiyear collaboration which began in 2022 and seeks to open the world of art to a younger generation.
By Tatiana Walk-Morris • Aug. 25, 2023 -
How Behr, Home Depot are using data to market 2024’s Color of the Year
The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.
By Aaron Baar • Aug. 24, 2023 -
Home Depot creates content hub for new homeowners
The New Homeowners Hub offers do-it-yourself guides and other resources on skills like changing light fixtures and replacing garbage disposals.
By Tatiana Walk-Morris • Aug. 24, 2023 -
Bath & Body Works loyalty members now make up 75% of US sales
The program has ballooned to 38 million members in one year. The retailer also opened 30 new off-mall stores in Q2 as it looks for growth.
By Nate Delesline III • Aug. 23, 2023 -
Target adds baby, toddler offering to Good & Gather brand
The expansion of the 4-year-old private label comes as the food and beverage segment grows in importance for the retailer.
By Nate Delesline III • Aug. 21, 2023 -
Skechers signs Harry Kane, plans soccer debut
The footwear company will launch its first soccer cleat, the SKX_01, in the U.K. and Europe in September.
By Cara Salpini • Aug. 21, 2023 -
Recess expands to 5K additional retail doors
The DTC beverage brand is now available in 14,000 stores, spanning retailers like Target, CVS, H-E-B, Sprouts and Winn Dixie.
By Howard Ruben • Aug. 21, 2023 -
Etsy debuts baby registry
After discovering shoppers search for a baby item every second on its website, Etsy enters a crowded market of competitors vying for parents’ dollars.
By Tatiana Walk-Morris • Aug. 21, 2023 -
Column
The Weekly Closeout: Target faces ESG lawsuit, BeautyStat names chief marketing officer
The suit filed by a Target stockholder alleges that the retailer misled shareholders over the effect its ESG efforts would have on its performance.
By Retail Dive Staff • Aug. 18, 2023 -
Retrieved from Amazon on August 16, 2023
Amazon brings sponsored product ads to third-party apps, sites
Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.
By Jessica Deyo • Aug. 17, 2023 -
Heydude teams up with Dude Perfect
The footwear brand is forming a long-term partnership with Dude Perfect — a sports-themed content group with nearly 60 million YouTube subscribers.
By Tatiana Walk-Morris • Aug. 17, 2023 -
Babylist to open flagship showroom in Beverly Hills
The 18,000 square-foot location set to open this week will serve as a product testing ground to customers looking to make a purchase.
By Howard Ruben • Aug. 16, 2023 -
Pandora to debut 3 lab-grown diamond jewelry collections
The brand is also continuing its geographical rollout of lab-grown diamonds to Australia, Mexico and Brazil.
By Tatiana Walker-Morris • Aug. 16, 2023 -
How Dormify remains relevant with Gen Z this back-to-school season
Co-founder Amanda Zuckerman discusses how the brand is leveraging feedback from its community of ambassadors and customers.
By Howard Ruben • Aug. 15, 2023 -
Amazon deploys generative AI to summarize reviews
The e-commerce giant, which continues to combat fake reviews, is introducing the tech so shoppers can quickly see common product themes.
By Tatiana Walk-Morris • Aug. 15, 2023 -
Michaels refreshes brand identity
The craft retailer's brand revamp is already underway and marks the company's 50th anniversary.
By Nate Delesline III • Aug. 14, 2023 -
Radio Flyer to open first store this fall
The 106-year-old brand, known for its red wagons, is set to open its first store this November in the Chicago area where the company is based.
By Howard Ruben • Aug. 14, 2023 -
Q&A
Toms exec talks new sustainability strategies, ThredUp partnership
Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health resources.
By Laurel Deppen • Aug. 14, 2023