How to win back-to-school marketing as American Eagle’s big bet blows up

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

By Jessica Hammers • Aug. 13, 2025

Dick’s Sporting Goods grows bets on sports content with in-house studio

Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.

By Peter Adams • Aug. 13, 2025

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Indochino deepens partnership with Nordstrom

With five additional shop-in-shops slated to open in the department store’s locations, the concept will now be in 38 of Nordstrom’s stores.

By Howard Ruben • Aug. 12, 2025

Nordstrom brings on Nike for latest pop-up

The in-store effort at The Corner in the company's New York flagship will feature apparel geared toward runners.

By Tatiana Walk-Morris • Aug. 11, 2025

Bath & Body Works targets Gen Z as it enters 600 college campuses

The initiative, which marks the retailer’s largest distribution effort outside of its own stores, is part of a strategy to attract younger shoppers.

By Howard Ruben • Aug. 8, 2025

With an eye on transformation, The Vitamin Shoppe names chief strategy officer

Months after a sale to private equity, the retailer has created a new role to steer its strategy across marketing, e-commerce and mergers and acquisitions.

By Tatiana Walk-Morris • Aug. 7, 2025

Target adds The Wild Collective, a brand featuring NCAA-licensed apparel

The mass merchant is tripling its assortment of game day items and offering verified students half off its Target Circle 360 membership through Sept. 13.

By Howard Ruben • Updated Aug. 13, 2025

PetSmart hires former Walmart exec as chief commercial officer

Jesica Duarte, who joins the pet retailer with more than 30 years of leadership experience, also worked at J.C. Penney and Estée Lauder.

By Tatiana Walk-Morris • Aug. 6, 2025

Columbia slams ‘pristine’ outdoors marketing with new brand platform

Part of a broader strategy to attract younger consumers, “Engineered for Whatever” leverages dark humor and grit to show off the brand’s gear.

By Peter Adams • Aug. 6, 2025

Framebridge expands footprint with 6 planned California stores

The DTC framing company recently opened its first two stores in the state, in Palo Alto and Santa Monica.

By Howard Ruben • Aug. 5, 2025

Anthropologie upgrades Maeve private label to stand-alone brand

Maeve will have its own social channels and stores, with its first branded retail concept opening this fall.

By Tatiana Walk-Morris • Aug. 5, 2025

A Macy’s private label gets a ‘Palm Royale’ collab

On 34th, the first brand developed for the department store by Target veterans, released a collection from the show’s costume designer, Alix Friedberg.

By Daphne Howland • Aug. 4, 2025

Labubus, Gen Z and the collection obsession

The adorable tiny monster that’s taken over social media feeds speaks to a larger phenomenon of the need for trending trinkets.

By Xanayra Marin-Lopez • Aug. 4, 2025

The Weekly Closeout: Tillys, J. McLaughlin get new CEOs

Outdoors veteran Nate Smith will join the youth apparel company, while interim chief Greg Unis is taking over permanently at the upscale brand.

By Retail Dive Staff • Aug. 1, 2025

Best Buy to pilot Ikea shop-in-shops

This year, the home retailer will make some of its services and products available at another business in the U.S. for the first time.

By Dani James • July 31, 2025

Victoria’s Secret’s Pink goes after Gen Z with LoveShackFancy collab

The move builds on a larger effort to attract young shoppers by dedicating more in-store space to Pink and broadening that banner’s apparel assortment.

By Tatiana Walk-Morris • July 31, 2025

First stand-alone Martha Stewart stores open, starting in Dubai

Owner Marquee Brands soon plans to open additional locations in India, Kuwait and Saudi Arabia.

By Kaarin Moore • July 31, 2025

TikTok expands efforts to move beyond the phone

By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.

By Xanayra Marin-Lopez • July 30, 2025

Beyond Yoga partners with Issa Rae as it launches brand platform

Seek Beyond kicks off with a campaign that also stars The Sculpt Society founder Megan Roup and Big Girls Who Run LA co-founder Danielle Burnett.

By Howard Ruben • July 30, 2025

Bed Bath & Beyond to accept old coupons at new store

Through The Brand House Collective, legacy coupons will be accepted at a new Bed Bath & Beyond store in Tennessee next month.

By Dani James • July 28, 2025

Ty Haney is back at Outdoor Voices, this time with a new collection

The founder reassembled her brand’s original creative team and has been working for nine months on the latest collection. 

By Cara Salpini • Updated July 30, 2025

Abercrombie Kids turns to Macy’s for back-to-school sales

The department store is set to benefit from the brand’s strengths in localized merchandising, while the specialty retailer reaches new markets.

By Daphne Howland • July 28, 2025

The Weekly Closeout: Phlur gets acquired and American Eagle’s stock soars

Private equity firm TSG Consumer will acquire the fragrance brand in a deal that keeps Phlur Creative Director Chriselle Lim in her role.

By Retail Dive Staff • July 25, 2025

Macy’s brings back ‘Black Friday in July’ sale

In addition to deals on clothing, accessories and beauty products, the department store is also dropping a curated selection of holiday items.

By Howard Ruben • July 25, 2025

Walmart touts AI for fraudulent marketplace seller detection

The company uses AI-driven and real-time monitoring of product listings to search for policy compliance and IP infringement.

By Tatiana Walk-Morris • July 24, 2025