Marketing: Page 4


  • A person walks down a brick city sidewalk.
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    Daphne Howland/Retail Dive
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    Warby Parker’s Neil Blumenthal on what’s next for the brand

    The co-founder and co-CEO discusses the brand’s store expansion, its partnership with Target and the decision to sunset an iconic aspect of its business.

    By Sept. 23, 2025
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Retail Dive
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    Deep Dive

    Lululemon’s ‘downward spiral’ — and how the brand plans to break out of it

    High-priced athleisure isn’t dead, but boring athleisure might be. That means it’s back to the innovation drawing board for the much-loved Canadian brand.

    By Sept. 22, 2025
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • A group of people stand evenly spaced apart stretching on a gray ground.
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    Courtesy of NikeSkims
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    NikeSkims, the next big play for women activewear shoppers, launches Friday

    Featuring seven collections, the brand will offer styles designed for everyday wear, strength training and other pursuits.

    By Sept. 22, 2025
  • A James Avery artisan.
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    Courtesy of James Avery
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    How James Avery Jewelry won back legacy customers

    The launch of the “Designs From Our Archives” collection highlighted artisans — and had customers lining up outside of stores. 

    By Sept. 22, 2025
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s expands fall sales event to 4 days

    The department store is offering deals on thousands of products across apparel, beauty and more online and in stores.

    By Howard Ruben • Sept. 22, 2025
  • Rendering of IKEA experience inside Best Buy store
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    Courtesy of Best Buy
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    Best Buy builds retail media chops with in-store takeovers, sports deals

    The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

    By Jessica Hammers • Sept. 22, 2025
  • A woman browses an ecommerce site in front of a Christmas tree.
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    Getty Images
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    AI shopping tools are evolving, but are they ready for the holidays?

    Most consumers are open to generative AI-powered guidance, but only 3% will start their shopping journey with a ChatGPT-type search, according to Coveo.

    By Bryan Wassel • Sept. 22, 2025
  • A rendering of a couple sitting on a couch in daytime watching a flatscreen TV
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    Permission granted by Amazon Ads
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    Amazon debuts AI ‘creative partner’ to aid with campaign development

    Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

    By Peter Adams • Sept. 22, 2025
  • A person on their phone and looking at their laptop in a small retail store
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    Adobe / Mavoimages

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    Sponsored by Constant Contact

    How small retailers are making big marketing moves with AI and automation

    See how real-world SMB retailers are cashing in big with tech trends like AI and automation.

    By Constant Contact • Sept. 22, 2025
  • A Saks store in Chicago.
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    Kaarin Moore/Retail Dive
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    Column

    The Weekly Closeout: Saks Fifth Avenue merchant exits, RH sees Q2 gains despite tariffs

    After two decades at the department store, Will Cooper is leaving, while the home goods retailer saw net income improve nearly 80% in the second quarter.

    By Retail Dive Staff • Sept. 19, 2025
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    Daphne Howland/Retail Dive
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    Claire’s acquisition closes with plans for smaller store footprint

    Ames Watson wants to keep the piercing retailer's mall locations relevant through upgraded merchandising, piercing services and store concepts.

    By Sept. 19, 2025
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Moore/Retail Dive
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    Macy’s kicks off ‘100 Days to Christmas’ with new merchandise, curated gift ideas

    The department store, which said its holiday assortment features more than 40% newness, will also expand its experiential Holiday Square concept.

    By Howard Ruben • Sept. 19, 2025
  • People pass by a Rent the Runway store.
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    Michael M. Santiago via Getty Images
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    Rent the Runway says its CX efforts are paying off. The financials aren’t as rosy.

    The clothing rental company saw active subscriber growth and improved NPS, but reported a net loss of $26.4 million and increased prices for subscriptions.

    By Kristen Doerer • Sept. 18, 2025
  • Pinterest where to buy links
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    Courtesy of Pinterest
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    Pinterest brings ‘where-to-buy’ links to image ads

    Available to U.S. advertisers in the coming weeks, the platform found the links drove higher user engagement compared to other campaigns.

    By Tatiana Walk-Morris • Sept. 17, 2025
  • Journeys' "Life on Loud" brand platform imagery
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    Courtesy of Journeys
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    Journeys remixes ’90s hit for debut of ‘Life on Loud’ brand platform

    A reimagining of New Radicals’ “You Get What You Give” includes a music video nodding to renewed interest in mall culture among Gen Z.

    By Jessica Hammers • Sept. 17, 2025
  • Person holding an Amazon Prime box.
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    Courtesy of Amazon
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    Amazon’s Prime Big Deal Days event returns in October

    The sale, which marks the company’s kickoff to the holiday shopping season, is scheduled for Oct. 7 and Oct. 8. 

    By Sept. 16, 2025
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    Target doubles new merchandise, expands next-day delivery for the holidays

    The mass retailer, which is in the midst of a turnaround, will also bring back its Target Circle Week savings event in October.

    By Sept. 16, 2025
  • A standup comedian performs in a JCPenney ad
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    Courtesy of JCPenney
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    Q&A

    How J.C. Penney is preparing for the holidays with laugh-out-loud deals

    Marketing chief Marisa Thalberg discusses how marketers can engage holiday shoppers amid economic uncertainty.

    By Chris Kelly • Sept. 15, 2025
  • Target storefront in Alexandria, Virginia
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    Dani James/Retail Dive
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    Target goes after fall shoppers with style Instagram relaunch

    The retailer will debut a fresh creative vision for @TargetStyle during New York Fashion Week and is rolling out a “Forever Fall” marketing campaign.

    By Sept. 12, 2025
  • The entrance to Foot Locker's store of the future
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    Bryan Wassel/Retail Dive
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    Column

    The Weekly Closeout: Walmart to launch in South Africa and Mary Dillon exits Foot Locker

    The big-box retailer will reveal opening dates in October, while the former CEO and other executives departed the sportswear company.

    By Retail Dive Staff • Sept. 12, 2025
  • The Chewy.com website.
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    Joe Raedle / Staff via Getty Images
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    Chewy wants to make Chewy+ the top pet membership program

    “We see this program in line with an Amazon Prime or Costco membership or Walmart+, with similar benefits and similar returns,” CEO Sumit Singh said.

    By Bryan Wassel • Sept. 12, 2025
  • A woman browses an ecommerce site in front of a Christmas tree.
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    Getty Images
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    Gen Z pullback could send holiday sales down 5%: PwC

    Older generations are cutting back a bit or even spending more, but these younger consumers’ budgets are down nearly a quarter, the firm found.

    By Sept. 11, 2025
  • Exterior of a Walgreens store.
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    Courtesy of Walgreens
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    Walgreens dedicates in-store space to party supplies, expands assortment

    The drugstore retailer, now under a new owner, is making a play for the market segment following the bankruptcy of Party City. 

    By Tatiana Walk-Morris • Sept. 11, 2025
  • Google's logo is reflected from a screen onto a man
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    Getty Images
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    More than half of consumers are wary of AI-powered search: Gartner

    While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.

    By Aaron Baar • Sept. 11, 2025
  • The Ask Ralph feature on a cell phone.
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    Courtesy of Ralph Lauren
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    Ralph Lauren rolls out AI-powered assistant to dole out fashion advice

    Ask Ralph can suggest products and offer advice based on prompts like “What should I wear to a concert?” and “How can I style my navy-blue men’s blazer?”

    By Bryan Wassel • Sept. 10, 2025