Marketing: Page 3


  • People sitting on bean bags with a blue screen behind
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    Permission granted by Amazon Ads
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    Sponsored by Amazon Ads

    From screens to shopping carts: Decoding entertainment’s retail ripple effect

    Exploring the connection between entertainment, engagement and retail behavior.

    Oct. 20, 2025
  • A closeup shot of a person wearing red, white and black sneakers with a Nike logo and black track pants with a Jordan logo.
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    Neilson Barnard via Getty Images
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    Column

    The Weekly Closeout: Toms names Crocs vet CEO and is drop culture winding down?

    Jessica Alsing, who spent more than eight years at Crocs, is taking the reins at Toms. Meanwhile, one analyst sees signs of an end to the popular sales model.

    By Retail Dive Staff • Oct. 17, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • The exterior of a Bombas store in New York City
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    Courtesy of Bombas
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    After more than a decade, Bombas is opening stores

    The DTC sock brand built out its roster of wholesale partners to include Nordstrom, Dick’s and, most recently, Target. Now, the brand is taking on owned retail.

    By Oct. 17, 2025
  • Google Try On now includes shoes
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    Courtesy of Google
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    Google expands virtual try-on to shoes

    The company is also broadening access to its try-on technology, with plans to debut it in Australia, Canada and Japan.

    By Tatiana Walk-Morris • Oct. 16, 2025
  • Shoppers walk through a Macy's department store on Black Friday. A sign reads, "Give Love."
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    Kamil Krzaczynski via Getty Images
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    Why holiday season store experiences should be helpful but unobtrusive

    Shoppers are often busy and stressed, and a retailer that turns the holiday rush into a smooth, enjoyable experience can earn loyalty without the need for flashy gimmicks.

    By Bryan Wassel • Oct. 16, 2025
  • A group of people stand outside a bus stop in Woolrich x Target gear
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    Permission granted by Target
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    Why Target is embracing social-first marketing for its Woolrich collab

    A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

    By Peter Adams • Oct. 14, 2025
  • The inside of a Princess Polly store.
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    Courtesy of Princess Polly
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    ‘We’re certainly not fast fashion’: A.k.a. Brands CEO

    Princess Polly and Culture Kings chief Ciaran Long talks about delivering on-trend fashion and the conglomerate’s strategy on opening stores.

    By Oct. 14, 2025
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s categorizes gift lists by budget to highlight value

    Gift ideas curated by price are part of the department store’s broader holiday plans, which also include expanding its assortment.

    By Howard Ruben • Oct. 14, 2025
  • A Hydro Flask water bottle.
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    "Hydro Flask" by Tony Webster is licensed under CC BY 2.0
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    Column

    The Weekly Closeout: Adidas bets on safety footwear, Helen of Troy swings to a loss

    The athletics company partnered with Glo Brands BV, while the OXO and Hydro Flask parent company posted a Q2 loss exceeding $308 million.

    By Retail Dive Staff • Oct. 10, 2025
  • Stitch Fix Vision
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    Courtesy of Stitch Fix
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    Stitch Fix pilots generative AI style experience

    Stitch Fix Vision uses tech to provide clients with an image of their likeness in different environments wearing shoppable outfits.

    By Oct. 9, 2025
  • A lit-up storefront at dusk.
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    Courtesy of Gap Inc.
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    Gap Inc. recruits micro-influencers for new affiliate program

    On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

    By Oct. 8, 2025
  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    Meta streamlines AI use for brands with new business agent, creative tools

    Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

    By Jessica Hammers • Oct. 8, 2025
  • An assortment of Naturium's skin care products
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    Courtesy of Naturium
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    Naturium launches first pop-up event

    The roadshow across Los Angeles highlighted the skin care brand’s new campaign, “Every One, Every Where, Every Day.”

    By Howard Ruben • Oct. 7, 2025
  • Skeleton dog in front of dark building with a skeleton in front of it.
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    Courtesy of The Home Depot
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    The unlikely retailers winning Halloween

    Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.

    By Oct. 7, 2025
  • A smiling woman pushes a shopping cart with a young girl sitting inside while shopping in a brightly lit grocery store aisle.
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    stock.adobe.com / Valerii Apetroaiei

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    Sponsored by Rokt

    Unlocking the transaction moment: How retailers are turning checkout into growth

    Turning the Transaction Moment into a growth engine for customer acquisition.

    Oct. 6, 2025
  • Person using phone at checkout.
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    Getty Images | maroke

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    Sponsored by Talon.One

    Incentives marketing: The next frontier for retail loyalty

    Why retailers must unify loyalty and promotions to drive growth with smarter, targeted incentives.

    By Isabelle Watson • Oct. 6, 2025
  • A person poses in a side plank while holding a large burgundy suede tote bag.
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    Courtesy of Alo Yoga
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    Will shoppers still follow where athleisure leads?

    Brands that started off selling leggings are now offering cardigans, jeans and luxury bags as the category extends past its roots.

    By Oct. 3, 2025
  • A Staples storefront
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    Getty Images
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    Staples launches first ‘Easy Deal Days’ ahead of the holidays

    The office supplies retailer is the latest to kick off an October sales event to entice consumers to shop earlier in the season.

    By Howard Ruben • Oct. 3, 2025
  • Ashley Graham's new line at J.C. Penney
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    Courtesy of J.C. Penney
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    Column

    The Weekly Closeout: Ashley Graham’s J.C. Penney collection hits stores, Etsy moves to the NYSE

    The department store’s new collection celebrates curves, while the creative marketplace will move over from the Nasdaq on Oct. 13. 

    By Retail Dive Staff • Oct. 3, 2025
  • The top portion of a historic building.
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    Courtesy of Nike
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    Jordan’s first US World of Flight store is in Philadelphia

    The location, the concept’s sixth worldwide, will open near Rittenhouse Square.

    By Oct. 3, 2025
  • Exterior of the new Victoria's Secret DC store
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    Dani James/Retail Dive
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    Inside Victoria’s Secret’s new DC store

    An event at the Georgetown location, which features a brighter ambiance than previous designs, focused on a U.S.-grown cotton program.

    By Oct. 2, 2025
  • Chewy CEO Sumit Singh
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    Courtesy of The National Retail Federation
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    Top retail conferences in 2026

    These events will cover the topics that are top of mind for executives, including AI, customer behavior and technology.

    By Retail Dive Staff • Oct. 1, 2025
  • Four home workout machines with screens
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    Courtesy of Peloton
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    Peloton raises membership pricing ahead of holidays

    The company also deployed an AI system called Peloton IQ across all connected fitness equipment.

    By Oct. 1, 2025
  • An old TV displays the Target logo against a white background
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    Permission granted by Target
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    Target plots retail, marketing blitz around ‘Stranger Things’ final season

    Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

    By Peter Adams • Oct. 1, 2025
  • A Sephora storefront in the mall
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    Cara Salpini/Retail Dive
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    Retail’s love affair with incentivized reviews

    The beauty sector relies on incentivized reviews to attract attention — and sales — while some consumers grow skeptical of their authenticity.

    By Sept. 30, 2025