Marketing: Page 3


  • People walk past an Under Armour storefront with mannequins in athleticwear on display.
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    Spencer Platt via Getty Images
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    Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers

    “I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

    By Nov. 7, 2024
  • An Allbirds store in lower Manhattan.
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    Spencer Platt via Getty Images
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    Allbirds makes progress in Q3 but profits remain elusive

    The DTC footwear brand’s store closures have hurt sales and saved cash. Now it’s introducing new styles and stepping up its marketing.

    By Nov. 7, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Virtual grocery store featuring Benefit Cosmetics.
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    Courtesy of Benefit Cosmetics
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    Benefit Cosmetics launches first virtual 3D shopping experience

    The grocery store-inspired digital space, dubbed “The Benemart,” blends gaming and holiday shopping. 

    By Tatiana Walk-Morris • Nov. 7, 2024
  • A bright yellow sign against a blue roof says "Best Buy" in bold black letters.
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    Daphne Howland/Retail Dive
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    Best Buy pushes tech in holiday ad series

    The campaign features the retailer’s new hologram spokesperson, “Gram,” and addresses common problems like finding the perfect gift.

    By Nov. 6, 2024
  • JJ Watt in a Dick's ad
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    Retrieved from Dick's Sporting Goods on November 06, 2024
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    Dick’s recreates iconic holiday film moments with NFL’s Watt brothers

    In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.

    By Sara Karlovitch • Nov. 6, 2024
  • A janitor wearing a blue jumpsuit stands in the spotlight on a theater stage in Amazon's 2024 holiday marketing campaign
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    Permission granted by Amazon
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    Amazon’s holiday campaign spotlights classic song, acts of kindness

    “What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

    By Peter Adams • Nov. 5, 2024
  • A Lowe's storefront with the company's blue and white signage
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    Nate Delesline III/Retail Dive
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    Lowe’s launches home maintenance support tool for loyalty members

    With the Lowe’s Digital Home Platform, members can access personalized info about their products, including warranties and manuals.  

    By Tatiana Walk-Morris • Nov. 5, 2024
  • Waldo, wearing a striped shirt, hugs a gift-giverin Etsy's holiday marketing campaign.
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    Permission granted by Etsy
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    Etsy focuses on personalized gifts in sprawling holiday campaign

    Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

    By Sara Karlovitch • Nov. 5, 2024
  • JJ Watt on a Peloton bike
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    Courtesy of Peloton
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    Peloton targets millennial men with first part of multiphase campaign

    The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of “Find your push. Find your power.”

    By Chris Kelly • Nov. 4, 2024
  • A shopper with a handheld basket broweses a display of holiday items at Target.
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    Permission granted by Target
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    Target touts early Black Friday sale

    This week, the retailer will hold a pre-Thanksgiving sale and has also begun offering daily and weekly deals.

    By Nov. 4, 2024
  • Shelves are stacked with graphic T-shirts by the Children's Place.
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    Arturo Holmes/Getty Images for The Children's Place, Inc. via Getty Images
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    The Children’s Place launches Shein storefront

    The deal allows the youth apparel company to distribute its products through the fast-fashion giant’s platform and diversify its omnichannel strategy.

    By Laurel Deppen • Nov. 4, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike shakes up senior leadership

    Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team. Both are 18-year company veterans.

    By Tatiana Walk-Morris • Nov. 1, 2024
  • People running wearing Brooks shoes.
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    Courtesy of Brooks Running
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    Column

    The Weekly Closeout: Brooks Running hits revenue record and Ollie’s Bargain Outlet acquires former Big Lots stores

    The running brand surpassed $1 billion in global revenue year to date, while Ollie’s acquired more leases from the bankrupt discounter.

    By Retail Dive Staff • Nov. 1, 2024
  • A smartphone displaying the Affirm app
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    Courtesy of Affirm
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    In time for the holidays, Affirm updates its app

    Consumers made more purchases via BNPL platforms last holiday season. With the lingering impact of inflation, shoppers may do the same this year. 

    By Tatiana Walk-Morris • Oct. 31, 2024
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Retailers creeping it real

    Halloween will drive $11.6 billion in spending this year. Plus, it’s fun!

    By Retail Dive Staff • Oct. 31, 2024
  • A person brings Walmart bags inside their house.
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    Courtesy of Walmart
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    Walmart+ annual membership fee slashed in half for the holidays

    The retail giant is also offering trial subscriptions as usual amid a Black Friday-Cyber Monday push ahead of an extra-short season.

    By Oct. 30, 2024
  • A bright blue storefront entrance.
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    Daphne Howland/Retail Dive
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    Build-A-Bear appoints chief brand officer

    Kim Utlaut spent over 20 years in leadership roles at Coca-Cola, most recently serving as the general manager for franchise leadership. 

    By Tatiana Walk-Morris • Oct. 30, 2024
  • Person sits on a couch shopping on an iPad next to a Christmas tree.
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    Anchiy via Getty Images
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    Product review videos to influence holiday shopping

    YouTube, Facebook and Instagram are the top social media platforms shoppers are using for research this season, according to a Circana report. 

    By Tatiana Walk-Morris • Oct. 30, 2024
  • Actress Alison Brie wearing a red suit looking over her left shoulder.
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    Courtesy of Macy's
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    Macy’s taps actress Alison Brie for holiday campaign

    The spots, which depict Brie embodying the human version of the department store’s annual gift guide, will air across TV, digital and social channels.

    By Howard Ruben • Oct. 29, 2024
  • Instacart app with decorative items in the background.
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    Courtesy of Instacart
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    Party City taps Instacart for same-day delivery

    Customers can now get delivery in as fast as an hour from over 700 of the retailer’s stores across the country. 

    By Tatiana Walk-Morris • Oct. 29, 2024
  • Overhead picture of a table with a cooked turkey in the center and three separate bowls surrounding it holding various side dishes
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    Courtesy of Target
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    Target Thanksgiving meal feeds 4 for $20

    The retailer joins a slew of grocers that have rolled out holiday meal discounts in an effort to assuage consumer concern about food prices.

    By Peyton Bigora • Oct. 29, 2024
  • Jennifer Hudson sits in the center of a group of holiday party-goers in Old Navy's latest holiday campaign
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    Courtesy of Old Navy
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    Jennifer Hudson stars in Old Navy’s latest holiday campaign

    The campaign, dubbed “Love is in the House,” will air across cinemas, social media, primetime networks and streaming services.

    By Howard Ruben • Oct. 28, 2024
  • Joe Boyle, Columbia Brand President presenting in Portland, Oregon
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    Courtesy of Columbia Sportswear
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    Columbia revamps creative strategy with new top marketer, agency

    Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

    By Peter Adams • Oct. 28, 2024
  • Two models holding bags from the collaboration collection in an M&M candy aisle of a store.
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    Courtesy of Kate Spade New York
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    Column

    The Weekly Closeout: Kate Spade launches M&M’S collection and Nike extends partnership with NBA, WNBA

    The fashion company announced a sweet collaboration, while the athletics brand is signing on for another 12 years with the basketball associations. 

    By Retail Dive Staff • Oct. 25, 2024
  • Cropped shot of a basketball net on a sunny day outside.
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    Marco VDM via Getty Images
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    GameChanger launches AI-powered video analysis tool for youth basketball, volleyball

    The Dick’s Sporting Goods-owned company debuted Film Room, a feature which uses AI to quickly identify key moments in game action. 

    By Tatiana Walk-Morris • Oct. 24, 2024