Target unveils SoHo store concept featuring curated beauty, apparel

The updated New York City location aims to recapture the retailer’s merchandising authority with influencer-driven product edits and rotating styles.

By Dani James • Dec. 9, 2025

Gap, beauty brand Summer Fridays launch apparel collab

The collection marks the DTC brand’s first foray into clothing — and a deeper alignment with the beauty category for Gap Inc.

By Tatiana Walk-Morris • Dec. 9, 2025

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Skims ventures into live entertainment with shoppable TikTok livestream

The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

By Aaron Baar • Dec. 9, 2025

Reporter’s notebook: New York City’s last department stores

A trek around the island of Manhattan at retail's busiest time of year.

By Daphne Howland • Dec. 9, 2025

Tariffs reshape shopping cycles and marketplace dynamics

Wayvia explores how tariffs impact margins, market structure, competition and visibility.

Dec. 8, 2025

Bras, beauty push up Victoria’s Secret in ‘standout’ Q3

The lingerie giant, which grabbed back market share in the quarter, raised its outlook for the year.

By Daphne Howland • Dec. 5, 2025

Ashley offers AI-powered shopping experience

The partnership with Perplexity and PayPal allows customers to ask for product recommendations, add items to cart and complete payment in a single step.

By Tatiana Walk-Morris • Dec. 4, 2025

The Vitamin Shoppe names inventory planning, digital marketing VPs

With new private equity owners at its helm, the retailer reinstated its former CEO earlier this year and has been building out a leadership team.

By Tatiana Walk-Morris • Dec. 4, 2025

American Eagle’s celebrity-led marketing turns sales growth positive

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger comps in Q3. 

By Peter Adams • Dec. 4, 2025

Private label’s allure transcends income levels

Consumers with household incomes above $100,000 are becoming more likely to buy store-brand groceries as they look to save, Alvarez & Marsal found.

By Sam Silverstein • Dec. 2, 2025

Retailers turn to AI for marketing, merchandising

AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from Berkeley Research Group.

By Tatiana Walk-Morris • Dec. 2, 2025

BNPL drives over $1B in online spend on Cyber Monday

Overall spending on the digital shopping day topped $14 billion in the U.S., per Adobe Analytics. Shopify also touted record sales despite technical difficulties.

By Dani James • Dec. 2, 2025

Belk debuts smaller-format Market stores

The concept is launching this month with two locations, with additional openings slated for 2026.

By Kaarin Moore • Dec. 1, 2025

ChatGPT launches shopping research feature

OpenAI aims to streamline the comparison shopping process as it transforms ChatGPT into an e-commerce destination.

By Tatiana Walk-Morris • Dec. 1, 2025

DXL brings fit tech to app, stores

The scanning technology measures hundreds of data points so Big + Tall customers can find their size across brands.

By Tatiana Walk-Morris • Nov. 26, 2025

Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push. 

By Jessica Hammers • Nov. 25, 2025

Almost all Gen Zers plan to shop Black Friday week

While average spending is down, participation in the event is up across generations, an encouraging sign for the blockbuster holiday.

By Tatiana Walk-Morris • Nov. 24, 2025

Lululemon’s new store format makes its debut in SoHo

The 17,000-square-foot location is “rooted in movement, connection and sensory engagement,” and will serve as a blueprint for new stores.

By Cara Salpini • Nov. 24, 2025

How Gen Z is reshaping holiday marketing — and what brands can do about it

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

By Jessica Hammers • Nov. 24, 2025

Sephora reorganizes US marketing department

The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.

By Dani James • Nov. 21, 2025

Lululemon’s head of the Americas to exit

Twenty-year veteran Celeste Burgoyne’s departure puts yet another wrench in the brand’s turnaround and represents the loss of a “key architect” of the brand’s success.

By Cara Salpini • Nov. 21, 2025

The Weekly Closeout: Walmart heads to Nasdaq and October lacks federal sales data

The move signals the mass merchant’s “tech-powered” growth strategy. Meanwhile, it’s now two months without government data on retail sales.

By Retail Dive Staff • Nov. 21, 2025

QVC launches holiday pop-up in New York City

The two-day event, featuring Kathy Hilton as Mrs. Claus, is spread across 10 rooms including the Claus-et, Yuletide Lounge, Kringle Kitchenette and Haute Chocolate Bar.

By Howard Ruben • Updated Nov. 20, 2025

Google delivers new AI shopping tools in time for the holidays

The features include price tracking and the ability for AI to call stores to ask if products are in-stock.

By Tatiana Walk-Morris • Nov. 20, 2025

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

By Chris Kelly • Nov. 19, 2025