Marketing: Page 3
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Courtesy of Naturium
Naturium launches first pop-up event
The roadshow across Los Angeles highlighted the skin care brand’s new campaign, “Every One, Every Where, Every Day.”
By Howard Ruben • Oct. 7, 2025 -
Courtesy of The Home Depot
The unlikely retailers winning Halloween
Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.
By Caroline Jansen • Oct. 7, 2025 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Getty Images | maroke
Sponsored by Talon.OneIncentives marketing: The next frontier for retail loyalty
Why retailers must unify loyalty and promotions to drive growth with smarter, targeted incentives.
By Isabelle Watson • Oct. 6, 2025 -
stock.adobe.com / Valerii Apetroaiei
Sponsored by RoktUnlocking the transaction moment: How retailers are turning checkout into growth
Turning the Transaction Moment into a growth engine for customer acquisition.
Oct. 6, 2025 -
Courtesy of Alo Yoga
Will shoppers still follow where athleisure leads?
Brands that started off selling leggings are now offering cardigans, jeans and luxury bags as the category extends past its roots.
By Cara Salpini • Oct. 3, 2025 -
Getty Images
Staples launches first ‘Easy Deal Days’ ahead of the holidays
The office supplies retailer is the latest to kick off an October sales event to entice consumers to shop earlier in the season.
By Howard Ruben • Oct. 3, 2025 -
Courtesy of J.C. Penney
ColumnThe Weekly Closeout: Ashley Graham’s J.C. Penney collection hits stores, Etsy moves to the NYSE
The department store’s new collection celebrates curves, while the creative marketplace will move over from the Nasdaq on Oct. 13.
By Retail Dive Staff • Oct. 3, 2025 -
Courtesy of Nike
Jordan’s first US World of Flight store is in Philadelphia
The location, the concept’s sixth worldwide, will open near Rittenhouse Square.
By Daphne Howland • Oct. 3, 2025 -
Dani James/Retail Dive
Inside Victoria’s Secret’s new DC store
An event at the Georgetown location, which features a brighter ambiance than previous designs, focused on a U.S.-grown cotton program.
By Dani James • Oct. 2, 2025 -
Courtesy of The National Retail Federation
Top retail conferences in 2026
These events will cover the topics that are top of mind for executives, including AI, customer behavior and technology.
By Retail Dive Staff • Oct. 1, 2025 -
Courtesy of Peloton
Peloton raises membership pricing ahead of holidays
The company also deployed an AI system called Peloton IQ across all connected fitness equipment.
By Dani James • Oct. 1, 2025 -
Permission granted by Target
Target plots retail, marketing blitz around ‘Stranger Things’ final season
Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.
By Peter Adams • Oct. 1, 2025 -
Cara Salpini/Retail Dive
Retail’s love affair with incentivized reviews
The beauty sector relies on incentivized reviews to attract attention — and sales — while some consumers grow skeptical of their authenticity.
By Dani James • Sept. 30, 2025 -
Courtesy of Spirit Halloween
Spirit Christmas to open 30 locations
The company, a spinoff of Spirit Halloween, tested stores last year. This year, it is nearly quadrupling its footprint.
By Kaarin Moore • Sept. 29, 2025 -
Courtesy of Gap Inc.
Banana Republic, looking to the future, digs into its past
The brand is celebrating its roots — and appealing to younger consumers — with a vintage apparel collection and a fan’s archive of marketing ephemera.
By Daphne Howland • Sept. 29, 2025 -
Courtesy of Bath & Body Works
Bath & Body Works wants to get inside your dryer
The retailer wants to bring immersive fragrance experiences to daily tasks, according to Chief Merchandising Officer Betsy Schumacher.
By Kaarin Moore • Sept. 29, 2025 -
Courtesy of Target
Target introduces in-store toy demos, kids’ catalog for the holidays
The retailer is also highlighting thousands of toys it will offer under $20, as a way to emphasize value.
By Kaarin Moore • Sept. 26, 2025 -
Courtesy of Michaels
Michaels rolls out party, knitting shops in wake of Joann and Party City bankruptcies
The Knit & Sew space in stores, which comes about three months after the craft retailer acquired Joann’s IP, will feature co-branded signage.
By Howard Ruben • Sept. 26, 2025 -
Courtesy of Jesse Liaw
ColumnThe Weekly Closeout: Muji launches skin care and Arc’teryx aims for $5B in sales
The Japanese retailer is debuting a serum and a lotion. Meanwhile, the outdoors brand rolled out a series of goals for 2030.
By Retail Dive Staff • Sept. 26, 2025 -
Courtesy of Target
Target to redesign SoHo store with style focus
The mass retailer will phase in an updated store layout starting this fall, shifting the merchandise assortment from essentials to apparel and beauty.
By Dani James • Sept. 25, 2025 -
Courtesy of Depop
Depop debuts Outfits feature for style inspiration
The resale platform aims to make itself a daily destination with a shoppable, in-app collage tool.
By Tatiana Walk-Morris • Sept. 25, 2025 -
Courtesy of Curated for You
Microsoft, Curated for You collaborate on AI-based fashion discovery
Microsoft Copilot can now respond to conversational queries with context-aware, shoppable curations. Retailers like Rent the Runway and Steve Madden are already on board.
By Tatiana Walk-Morris • Sept. 25, 2025 -
Kendall Davis/Retail Dive
Podcast
The Backroom: How the holidays are different this year
Heading into the season, shoppers and retailers alike are getting squeezed by tariffs and mounting economic uncertainty.
By Retail Dive Staff • Sept. 25, 2025 -
Courtesy of Victoria's Secret
Victoria’s Secret launches home fragrance
The collection is releasing just in time for the holiday season, as the retailer chases a growing market segment.
By Kaarin Moore • Sept. 24, 2025 -
Courtesy of American Girl
The American Girl doll of the year is Samantha’s great, great granddaughter
With Raquel Reyes, the company has created a descendant of another character for the first time — while introducing a new generation to its luxury product.
By Kaarin Moore • Sept. 24, 2025
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