Marketing: Page 3
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Fabletics expands into denim to ride casualization trend
CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.
By Cara Salpini • March 10, 2026 -
Princess Polly plots next wave of US store openings
The apparel brand will open eight stores across Florida, Texas, Minnesota, Tennessee and North Carolina throughout this year and into 2027.
By Howard Ruben • March 10, 2026 -
Trendline
Top 5 stories from Retail Dive
From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.
By Retail Dive staff -
Petal & Pup eyes launch with Dillard’s, Von Maur
The fashion brand has a successful partnership with Nordstrom and is ready for additional growth.
By Kaarin Moore • March 10, 2026 -
Best Buy wants to be at the forefront of agentic AI discovery
“As agentic commerce matures, we want to serve our customers in new ways, both on and off of platforms,” CEO Corie Barry said.
By Bryan Wassel • March 10, 2026 -
Target debuts Free People intimates assortment
The mass retailer is selling Intimately FP in select stores and online with a selection of exclusive offerings.
By Dani James • March 9, 2026 -
Primark is retail’s ‘best kept secret.’ It’s ready to move beyond that.
The fashion retailer has a new CEO, is expanding in the U.S. and will soon open a flagship in New York City. It just wants you to know it exists.
By Kaarin Moore • March 9, 2026 -
Belk adds Michael Strahan’s brand to menswear assortment
The label will offer the department store’s customers an assortment of suit separates, blazers, dress shirts, polos and T-shirts.
By Howard Ruben • March 9, 2026 -
Costco ties digital personalization to $470M in sales growth
Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.
By Bryan Wassel • March 9, 2026 -
Column
The Weekly Closeout: Levi’s closes Dockers sale and Chip Wilson escalates Lululemon battle
The jeans maker has officially handed over its khaki label to Authentic Brands Group. Meanwhile, Lululemon’s founder strikes again.
By Retail Dive Staff • March 6, 2026 -
The dark side of personalization
“If you can’t explain it to the customer … then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.
By Michael Brady • March 6, 2026 -
The Salvation Army launches first digital thrift store on Roblox
“Thrift Score” is a shoppable digital environment — and a way to engage Gen Z and Gen Alpha consumers.
By Tatiana Walk-Morris • March 5, 2026 -
Victoria’s Secret & Co. ends Adore Me subscription offering
The intimates company also initiated a strategic review of the personal styling service DailyLook, which it acquired through the Adore Me transaction.
By Dani James • March 5, 2026 -
How The Children’s Place embraces modern parenting with new brand platform
The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.
By Chris Kelly • March 5, 2026 -
Williams-Sonoma names chief marketing officer
Abby Teisch, who was already on the retailer’s marketing team, will focus on performance marketing, customer engagement and growth initiatives.
By Howard Ruben • March 4, 2026 -
Bath & Body Works wants to transform from a specialty retailer to a ‘premier global brand’
Sales were down in Q4 and are forecast to be down in 2026. But, the company has a transformation plan to meet customers where they are.
By Kaarin Moore • March 4, 2026 -
‘Target is not an everything store’: CEO
The retailer unveiled its multiyear turnaround plan, which includes an additional $1 billion operational investment and revamps of some private labels.
By Dani James • March 4, 2026 -
How Brooks Brothers is refreshing the oldest apparel brand in the US
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.
By Chris Kelly • March 4, 2026 -
Sponsored by Simon-Kucher
[Podcast] Decoded: The New Consumer
This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.
By Retail Dive's studioID • March 4, 2026 -
Merrell’s first global brand platform looks to redefine the outdoors
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.
By Chris Kelly • March 3, 2026 -
Michaels revamps loyalty program with an eye on top-spending customers
The craft retailer is updating its tiers, adding another rewards level for its most loyal — and spendy — customers.
By Bryan Wassel • March 3, 2026 -
Macy’s year of celebration starts with prom night
The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.
By Daphne Howland • March 2, 2026 -
Kohl’s launches apparel brand geared toward teens and tweens
The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.
By Howard Ruben • March 2, 2026 -
How Coach cocreated a campaign with Gen Z communities around the world
Chief Marketing Officer Joon Silverstein explains how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing.
By Chris Kelly • March 2, 2026 -
Premium toys drive US toy market rebound
Shoppers have turned away from more affordable options in favor of toys at higher price points, according to Circana.
By Tatiana Walk-Morris • Feb. 27, 2026 -
Column
The Weekly Closeout: Walmart agrees to $100M FTC settlement and Puma posts double-digit declines
The government agency alleges that the big-box retailer deceived delivery drivers regarding their pay, while the athletic brand’s net sales fell 27% in Q4.
By Retail Dive Staff • Feb. 27, 2026