Marketing: Page 2
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Column
The Weekly Closeout: Nike vet joins Reebok and could AI boost the mall?
Daniel Schachne, who also has a history with Jordan, will oversee the brand’s growth strategy. Meanwhile, David Simon sees at least one potential benefit from the AI shift.
By Retail Dive Staff • Nov. 7, 2025 -
Saks Global approaches merger anniversary with a whirlwind of executive changes
Most surprising is last week’s exit of Emily Essner, who was aboard as Saks Fifth Avenue and Neiman Marcus combined and whose duties just expanded.
By Daphne Howland • Nov. 5, 2025 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Q&A
Inside Lowe’s social-first holiday push as Gen Alpha enters the market
Chief Marketing Officer Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
By Chris Kelly • Nov. 5, 2025 -
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.
By Jessica Hammers • Nov. 5, 2025 -
Walmart introduces AI tools for in-store and online holiday shopping
The retailer’s latest AI investments span its app, supply chain and customer service operations.
By Bryan Wassel • Nov. 5, 2025 -
Sponsored by Simon-Kucher
[Podcast] Decoded: The New Consumer
This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.
By Retail Dive's studioID • Nov. 5, 2025 -
Bath & Body Works brings on former Bluemercury CEO in new role
Maly Bernstein, who spent four years leading the Macy’s, Inc. banner, has been named chief commercial officer.
By Kaarin Moore • Nov. 4, 2025 -
4 retailers that need a win this holiday season
From nailing their merchandise offerings to ensuring inventory levels remain healthy, these retailers are striving to land on consumers’ nice lists.
By Caroline Jansen • Nov. 4, 2025 -
Urban Outfitters expands localized store concept aimed at Gen Z
The new formats, which feature localized merchandising, will be applied to street-level as well as mall stores. But are they too normal?
By Daphne Howland • Nov. 3, 2025 -
Retrieved from YouTube on November 03, 2025
Best Buy bets on sports, creators to serve up holiday gifting inspiration
The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season.
By Jessica Hammers • Nov. 3, 2025 -
Can Claire’s make a comeback?
Investment firm Ames Watson spoke with Retail Dive about its approach to reinvigorating the brand after buying it out of bankruptcy.
By Dani James • Updated Nov. 5, 2025 -
Column
The Weekly Closeout: Lululemon links up with the NFL, Parade shuts down
The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.
By Retail Dive Staff • Oct. 31, 2025 -
Target brings back ‘Hot Santa,’ adds new characters to holiday push
Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday strategy.
By Jessica Hammers • Oct. 31, 2025 -
J.C. Penney, iHeartRadio partner on holiday collection
The move is part of the department store’s broader plans for the season, which also include special 24-hour deals throughout November.
By Tatiana Walk-Morris • Oct. 30, 2025 -
Podcast
The Backroom: Halloween casts a spell over retail
The creepy-crawly event has grown into a monthslong celebration and a $13 billion business. But is it a harbinger for the holidays?
By Retail Dive Staff • Oct. 30, 2025 -
Nordstrom relaunches holiday catalog
The department store will host more than 1,500 events this year and will also have Santa Claus at all of its locations for the first time.
By Howard Ruben • Oct. 29, 2025 -
Pinterest rolls out AI-powered personalization features
The updates will turn the platform “into a personal shopping assistant” led by the technology, according to executives.
By Tatiana Walk-Morris • Oct. 29, 2025 -
Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads
Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.
By Peter Adams • Oct. 29, 2025 -
Wayfair invests in AI to power its customer experience push
The retailer is using the technology in its product image carousels, search engine and contact center operations.
By Bryan Wassel • Oct. 29, 2025 -
Gymshark signs Dick’s Sporting Goods as first US wholesale partner
The U.K.-based athletic brand is now available at 12 of the retailer’s House of Sport stores.
By Howard Ruben • Oct. 28, 2025 -
True Religion targets women, college sports fans in holiday campaign
The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.
By Jessica Hammers • Oct. 28, 2025 -
How skeletons transcended Halloween
Once a standard spooky time decoration, these figurines now play sports, walk their dogs and otherwise hold court in yards year-round.
By Cara Salpini • Oct. 28, 2025 -
Walmart debuts 2 Black Friday events
The mass retailer will hold multiple deals events in November as it markets its value to price-weary consumers.
By Dani James • Oct. 27, 2025 -
Sponsored by Mirakl
Why retail growth hinges on specialty marketplaces
The eCommerce race is shifting: retailers are discovering specialty marketplaces win through curation.
By Lindsay Becker • Oct. 27, 2025 -
Amazon’s latest AI tool wants to help you decide between products
Help Me Decide suggests the right product for a customer’s needs based on their browsing activity, searches, shopping history and preferences.
By Bryan Wassel • Oct. 24, 2025