Marketing: Page 2


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    Permission granted by Pinterest

    Pinterest to acquire AI shopping platform The Yes

    The Yes, which was founded by former Stitch Fix COO Julie Bornstein, furthers Pinterest's goal of being a personalized shopping destination.

    By June 3, 2022
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    Permission granted by Fashionphile

    Fashionphile opens authentication center, showroom in NYC

    The 60,000-square-foot space allows consumers to shop in person, and also houses procurement offices for customers looking to sell.

    By June 2, 2022
  • Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
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    Courtesy of Trunk Club A Nordstrom Company

    What Trunk Club's demise says about apparel subscriptions

    Customers who engage with Nordstrom's stylists, online or in stores, spend more time and money at the retailer. So it's going outside the box.

    By June 2, 2022
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    Courtesy of Belk

    Belk and Conn's partner for shop-in-shops

    The specialty home goods retailer will pilot store-within-a-store concepts in up to 20 of the department store’s locations.

    By June 1, 2022
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    Permission granted by Prada

    Prada plans monthly product, NFT drops

    The brand will host 24-hour online events, starting June 2, where shoppers in select areas can buy limited-edition items and receive accompanying NFTs.

    By Tatiana Walk-Morris • June 1, 2022
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    Michael M. Santiago via Getty Images

    Bed Bath & Beyond launches new private label for the home

    Everhome, the retailer's ninth owned brand launch, comes as consumers pull back on discretionary spending and demand for the home category declines.

    By May 31, 2022
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    Courtesy of Gucci

    Gucci opens persistent digital space on Roblox

    With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.

    By Chris Kelly • May 31, 2022
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    Tommaso Boddi via Getty Images

    As it expands wholesale presence, Allbirds inks deal to sell in Nordstrom

    The DTC brand, which in 2018 was featured in the department store's [email protected] concept, is quickly adding to its roster of wholesale partners.

    By May 31, 2022
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    Courtesy of American Girl
    Column

    The Weekly Closeout: American Girl jumps on the podcast bandwagon

    Meanwhile, Stitch Fix named a new head of marketing and Dollar General workers traveled to its annual shareholder meeting to protest working conditions.

    By Retail Dive Staff • May 27, 2022
  • Saks Off 5th unveils tiered loyalty program

    After separating its digital and physical operations, Saks Off 5th launched its loyalty program tailored to its customer base.

    By Tatiana Walk-Morris • May 27, 2022
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    Courtesy of PacSun

    Pacsun opens metaverse store, auctions NFTs

    The retailer is venturing into cryptocurrency and the metaverse to attract Gen Z shoppers.

    By Tatiana Walk-Morris • May 26, 2022
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    Drew Angerer via Getty Images

    Google reimagines search beyond '10 blue links'

    At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

    By Peter Adams • May 26, 2022
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    Retrieved from Snapchat on May 20, 2022

    Snapchat users can now share eBay listings

    The integration allows eBay sellers to promote products on Snapchat, adding to the social platform's e-commerce features.

    By Tatiana Walk-Morris • May 26, 2022
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    Cara Salpini/Retail Dive

    50 years in: Nike's game plan for winning with women

    The athletics retailer is simplifying its leggings and bra strategies, and emphasizing deeper inclusion as it looks ahead to the next 50 years.

    By May 25, 2022
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    Courtesy of Wayfair

    Wayfair opens first AllModern store

    As losses grow for the home goods retailer, it's looking to expand its physical footprint for all five of its banners.

    By May 25, 2022
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    Permission granted by Kendra Scott

    Kendra Scott unveils engagement ring collection

    The brand continues to enter new product categories as startup and established jewelry retailers vie for capital and market share.

    By Tatiana Walk-Morris • May 24, 2022
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    Caroline Jansen/Retail Dive

    Why this D.C. neighborhood is becoming a hub for DTC brands

    From Warby Parker and Allbirds to Outdoor Voices and Glossier, Georgetown has become the destination of choice for many digitally native brands.

    By May 24, 2022
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    Courtesy of eBay

    EBay to open sneaker pop-up in LA

    The "Wear 'Em Out Store" will lower prices for customers who wear their purchases out of the store. 

    By May 23, 2022
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    Permission granted by Oracle Retail
    Sponsored by Oracle Retail

    Over 26 retailers to speak at Oracle Retail Cross Talk 2022 in Texas

    Join Oracle Retail Cross Talk 2022 in Dallas, Texas, June 15-17 for an exclusive executive industry forum for retailers by retailers.

    By Rose Spicer, Global Senior Director • May 23, 2022
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    Courtesy of Target
    Column

    The Weekly Closeout: Kohl's considers packaged foods and Target partners with Tabitha Brown

    The department store looks into new categories as profit takes a hit, and the author and actress created four collections for the mass merchant.

    By Retail Dive Staff • May 20, 2022
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    Cara Salpini/Retail Dive

    Foot Locker's Nike replacement efforts working 'exceptionally well'

    CEO Dick Johnson said Foot Locker is underpenetrated in "virtually all of our brands outside of our top three." That leaves room for growth.

    By May 20, 2022
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    Courtesy of Business Wire

    2 top Kohl's executives to depart as the retailer gets closer to a sale

    The retailer, which reported a rough first quarter, said Chief Marketing Officer Greg Revelle and Chief Merchandising Officer Doug Howe are leaving.

    By May 19, 2022
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    Courtesy of PayPal Inc.

    Ulta unveils media network powered by data from 37M rewards members

    The beauty brand is leaning into its scale as rivals like Sephora appear to be plotting a similar expansion into advertising.

    By Peter Adams • May 19, 2022
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    Courtesy of Gap

    Gap sets up shop in Roblox to boost teen inclusion, self-expression

    Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

    By Chris Kelly • May 18, 2022
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    Daphne Howland/Retail Dive

    Retailers pledge to address racial profiling, unfair treatment of store customers

    Several companies and brands are joining Sephora and the nonprofit Open to All in acknowledging bias and pledging concrete steps to combat it.

    By May 18, 2022