Marketing: Page 2

What's Victoria's Secret's next move?

The lingerie brand faces a new set of obstacles, including a lawsuit and a flailing U.K. operation. And it may have to get a lot smaller.

By Daphne Howland • June 08, 2020

American Eagle claims nearly 2B impressions on TikTok campaign for Aerie

A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.  

By Robert Williams • June 08, 2020

Explore the Trendline➔

Trendline

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Please don't touch: The future of experiential retail in the era of coronavirus

In the short term, brands have been moving online to engage consumers, but with stores reopening, retailers will have to shift away from or reimagine high-touch services.

By Cara Salpini • June 08, 2020

Former Tommy Hilfiger CEO to lead Hugo Boss

Daniel Grieder left Tommy Hilfiger and PVH Europe earlier this month, and begins a five-year stint as CEO of the German luxury brand next year.

By Daphne Howland • UPDATED: June 17, 2020 at 11:32 a.m.

Sephora updates loyalty program for the third time in as many years

The changes included introducing more experiential rewards like meet-and-greets and facials, temporarily on hold as the pandemic's impact lingers.

By Cara Salpini • June 03, 2020

Brands scramble to make statements as protests continue

But how those messages are received depends on the core values of the business, experts say.

By Daphne Howland • June 02, 2020

Nike calls on America to confront racism in new video

The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.

By Dianna Christie • June 01, 2020

Instagram IGTV video ads arrive as part of monetization push for influencers

Several new features come as creators of videos on Instagram Live recently saw a 70% increase in views.

By Robert Williams • June 01, 2020

Column

Retail Therapy: Ben & Jerry's new drop is out of this world

The ice cream brand this week unveiled a new flavor, Boots on the Moooo'n, to coincide with the release of the Netflix comedy, "Space Force."

By Caroline Jansen • May 29, 2020

Rethinking the catwalk could slow down fast fashion

A movement to tear up the traditional fashion week calendar has profound implications for the apparel trade — and beyond.

By Daphne Howland • May 28, 2020

Anne Klein streams video series on Facebook Live

Livestreaming platforms like Facebook Live, Amazon-owned Twitch and Google's YouTube Live give brands creative control over long-form programming. 

By Robert Williams • May 22, 2020

Column

Retail Therapy: Chipotle, American Eagle reimagine Prom night

To coincide with a prom afterparty, the fast-casual chain teamed up with cosmetics brand E.l.f to release a makeup line inspired by its burrito.

By Caroline Jansen • May 22, 2020

Lucky Brand deals offbeat challenges with Instagram contest

The denim brand is posting retro-themed playing cards that urge homebound customers to "master blanket fort architecture" and "power squat your pet."

By Robert Williams • May 15, 2020

Column

Retail Therapy: Ikea creates step-by-step fort instructions

Reminiscent of the assembly directions for its flat-pack products, the retailer launched a campaign illustrating the ultimate stay-at-home activity.

By Caroline Jansen • May 15, 2020

Opinion

Survival of the fittest for DTC brands

Before the current crisis hit, we were already seeing flaws in the DTC model, writes Alex Song, CEO of Innovation Department.

By Alex Song • May 14, 2020

Companies' behavior mid-pandemic influences future brand loyalty, survey finds

Eighty-four percent of respondents said how companies prioritize employee welfare during the crisis will become more important to what they buy​.

By Dianna Christie • May 13, 2020

Facebook, Instagram add features to help local businesses

The social media giant added a #SupportSmallBusiness hashtag on Facebook and a "Support Small Business" sticker on Instagram.

By Robert Williams • May 13, 2020

Jared unveils virtual wedding platform

With the jewelry company's #LoveCantWait campaign, it joins other retailers in debuting digital tools during the COVID-19 pandemic. 

By Tatiana Walk-Morris • May 07, 2020

Sponsored by Tinyclues

The future is dire for CMOs, but there's still hope!

CMOs have a tough 2020 ahead of them - changing market conditions, business needs and a health crisis.

90% of people buy from brands they follow on social media

Boosting brand awareness is the top priority for social marketers, according to a recent Sprout Social study.

By Robert Williams • May 05, 2020

Deep Dive

Are CMOs failing brands or are brands failing CMOs?

A pandemic has made the role of the chief marketing officer even more complex, but the position has been under attack for years.

By Cara Salpini • May 05, 2020

Gap inks global licensing deal

The apparel retailer is also laying off some 10% of its corporate workforce, including design teams, according to a report from The Business of Fashion.

By Daphne Howland • May 04, 2020

Column

Retail Therapy: Mattel turns real-life heroes into action figures

The collection includes nurses, doctors, EMTs, delivery drivers and grocery workers, and net proceeds will be donated to help healthcare professionals.

By Caroline Jansen • May 01, 2020

Allbirds steps into performance footwear market

On Tuesday, the DTC brand launched its first ever running shoe, propelling it into the athletics space.

By Cara Salpini • April 29, 2020

Consumers still care about sustainability amid pandemic, report finds

Nearly half of consumers surveyed say the outbreak has made them more concerned about the environment, according to consulting firm Kearney.

By Jessi Devenyns • April 27, 2020