Marketing: Page 2

Sharon Chuter, Ulta partner on Make it Black campaign

Beauty retailers will repackage their most iconic products in black to redefine what the word means, with proceeds going to Black founders and businesses.

By Cara Salpini • Feb. 05, 2021

Walmart acquires Thunder ad tech as it preps self-serve display portal

The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.

By Peter Adams • Feb. 04, 2021

Explore the Trendline➔

Trendline

How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

By Retail Dive staff

Deep Dive

What does a government reckoning with Google and Facebook mean for retail?

For many, the tech giants are key to customer acquisition online, and they dominate the market for digital advertising, making them all but unavoidable for retailers. 

By Ben Unglesbee • Feb. 04, 2021

Everlane taps Nike exec for first chief marketer

As it grows beyond its startup days, the DTC basics brand also named its first general manager of e-commerce, arriving from Rothy's.

By Cara Salpini • Feb. 03, 2021

Ulta to double Black-owned brands by year's end

In a set of wide-ranging commitments that span several departments, the beauty retailer plans over $25 million in investments to further diversity efforts.

By Cara Salpini • Feb. 03, 2021

What 2021 means for sports marketing — and how Foot Locker's approaching it now

Priorities have changed for sports retailers. Foot Locker has invested in digital-focused campaigns, but companies need more than a new marketing strategy to succeed.

By Cara Salpini • Feb. 03, 2021

DTC brand Native launches hair care line

The company, which primarily sells deodorants and soaps, is debuting its first line of hair products exclusively at Target.

By Maria Monteros • Feb. 03, 2021

Google introduces Black-owned business distinction in its Shopping tab

Searches for Black-owned business have increased 600% year over year based on Google Trends data, according to the company. 

By Tatiana Walk-Morris • Feb. 02, 2021

Why a manufacturer is launching a DTC investment arm

Gelmart, a 70-year-old intimates maker that incubated Lively, will offer funding and supply chain support to brands in its wheelhouse.

By Cara Salpini • Feb. 02, 2021

Column

Retail Therapy: Martha Stewart releases CBD line for dogs

The lifestyle guru partnered with Canopy Growth to produce cannabidiol products for pups. Because they get stressed too.

By Maria Monteros • Jan. 29, 2021

Walmart announces overhaul of ad business

Now known as Walmart Connect, the retail media network is looking to scale into a top 10 offering by developing its own demand-side platform.

By Peter Adams • Jan. 28, 2021

Target partners with Levi's for lifestyle collection

The big-box retailer is launching a limited-edition line with Levi Strauss, which includes home, pet, accessories and apparel.

By Maria Monteros • Jan. 28, 2021

Small format 'Bloomies' to open this fall

The 22,000-square-foot store is being built in the Mosaic District in Virginia and marks yet another blow to the traditional mall from parent Macy's.

By Daphne Howland • Jan. 27, 2021

Ipsy launches personal care brand Refreshments

The brand includes products like body cream and razor kits at a time when the makeup category has suffered due to a shift in consumer focus.

By Caroline Jansen • Jan. 25, 2021

Column

Retail Therapy: American Airlines launches wine club

The company announced this week it will offer consumers the opportunity to enjoy its selection of onboard wines from the comfort of their homes.

By Caroline Jansen • Jan. 22, 2021

Nike pushes small-format expansion with new Nike Live store in Oregon

A location in the athletics retailer's birthplace comes after executives detailed plans over the summer for up to 200 small-format stores.

By Cara Salpini • Jan. 22, 2021

Retail marketers invest in livestreams to establish shopping's 'next normal'

The tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.

By Robert Williams • Jan. 22, 2021

DTC sock brand Bombas expands into underwear

With the new product, the company will sell three key basics categories: socks, underwear and T-shirts.

By Cara Salpini • Jan. 21, 2021

Pinterest's new ad format automates personalized messaging

The new performance-driven format comes as Pinterest looks to support shopping-related behaviors on its platform. 

By Robert Williams • Jan. 20, 2021

Thinx expands into activewear

The collection will sell through Nordstrom as well as the company's own website, and all products feature absorbent technology.

By Cara Salpini • Jan. 20, 2021

CMOs to rely on low-risk strategies in 2021: report

A report from Gartner indicates that nearly three quarters of chief marketing officers will bank on existing consumers this year rather than new ones.

By Maria Monteros • Jan. 20, 2021

Mobile ad spending surged 26% in 2020 as pandemic fueled demand: report

Consumers also showed greater willingness to conduct transactions through their phones, spending $143 billion on mobile apps in 2020, per App Annie. 

By Peter Adams • Jan. 19, 2021

Nike's apps played crucial role in driving engagement, 2020 digital sales growth

Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.

By Robert Williams • Jan. 15, 2021

Column

Retail Therapy: Girl Scout cookies are out for delivery

The organization partnered with Grubhub to get cookies delivered to people's doors this season.

By Maria Monteros • Jan. 15, 2021

Macy's opens second Market by Macy's strip center location

The department store is moving forward with a strategy, announced before the pandemic, to run smaller off-mall stores, but it has a lot to prove.

By Daphne Howland • Jan. 14, 2021