Marketing: Page 2

Walmart sends musicians home for back-to-school concerts, shoppable livestream

The big-box retailer is also hosting a TikTok challenge to honor teachers. 

By Asa Hiken • Aug. 25, 2021

Fabletics expands to loungewear

Citing the surging market for comfy clothing, the DTC activewear brand is joining a list of new entrants that also includes Athleta and ThirdLove.

By Tatiana Walk-Morris • Aug. 25, 2021

Explore the Trendline➔

Trendline

How the purpose of stores is evolving

Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

By Retail Dive staff

1-800 Contacts lawsuit takes aim at Warby Parker's ad search strategy

The DTC brand is placing ads in the search results of the contact lenses specialist that the latter claims lead consumers to a confusingly similar site.

By Ben Unglesbee • Aug. 24, 2021

Tiffany taps Beyoncé and Jay-Z for a new spin on its iconic history

Despite efforts to stay relevant, the American jeweler has struggled. New owner LVMH has smartly enlisted today's ultimate power couple.

By Daphne Howland • Aug. 23, 2021

Target triples Disney shop-in-shops ahead of holiday season

Nearly two years after its initial rollout, the companies plan on increasing the number of toy stores to over 160.

By Maria Monteros • Aug. 23, 2021

Wilson launches pop-up store and tennis museum in NYC

The museum pays tribute to the brand's own role in the sport while the retail shop features exclusive products and personalization options. 

By Ben Unglesbee • Aug. 23, 2021

Sponsored by Google

Capture the comeback

While the vaccine rollout and return to stores will change the upcoming holiday season yet again, the digital influence is here to stay. 

By Christina Brandeberry & Kevin Fried • Aug. 23, 2021

Nordstrom debuts young adult ambassador program

The retailer will provide mentorship and paid opportunities for participants, aged 14 to 22, interested in the future of retail. 

By Tatiana Walk-Morris • Aug. 20, 2021

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The Weekly Closeout: Crate and Barrel partners with Shinola and Shrek goes Supreme

The retailer collaborated with the luxury watchmaker for a furniture and housewares collection, and the famous green ogre is Supreme's new muse.

By Retail Dive Staff • Aug. 20, 2021

American Eagle homes in on Twitch with new creator partnership

As the platform's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise.

By Natalie Koltun • Aug. 20, 2021

Toys R Us brand to open 400 shop-in-shops in Macy's stores

The department store retailer hopes to lure in millennial parents who shopped at the famed toy store as kids. 

By Ben Unglesbee • Aug. 19, 2021

Shein taps Khloé Kardashian, Jenna Lyons as judges for fashion designer contest

The retailer has launched the contest during its rise to fast-fashion dominance in the U.S.

By Tatiana Walk-Morris • Aug. 19, 2021

Allbirds jumps into activewear in latest category expansion

Performance footwear was added to the DTC brand's assortment last year, and activewear now also joins the company's existing apparel line.

By Cara Salpini • Aug. 18, 2021

Old Navy shifts to inclusive sizing in all stores and online

The value brand previously offered extended sizes only online and in separate areas at a limited number of stores, a practice increasingly out of favor.

By Daphne Howland • Aug. 18, 2021

Walgreens launches credit card program that rewards health and wellness

Cardholders can earn rewards for making healthy purchases, just one part of the evolution of the retailer's financial services offerings. 

By Tatiana Walk-Morris • Aug. 17, 2021

Walmart hands US media duties to Publicis as it ramps up omnichannel focus

Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.

By Peter Adams • Aug. 16, 2021

New Balance sues Michael Kors over 'N' mark shoes

The luxury brand's namesake is a known fan of the shoemaker, which is targeting a design on two shoe lines it says infringed on trademarks. 

By Ben Unglesbee • Aug. 13, 2021

Dick's opens first Golf Galaxy Performance Center

Featuring hitting bays, lessons and custom fittings, the new approach to golf retail is just one piece of the company's broader strategy.

By Cara Salpini • Aug. 13, 2021

ThirdLove emphasizes sexiness, comfort and fit in brand revamp

The company made a name for itself by bashing Victoria's Secret, but with the market leader on the rise again, that may no longer be enough.

By Daphne Howland • Aug. 13, 2021

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The Weekly Closeout: Sephora, Kohl's aim for 200 stores by October while Party City plans 100 for Halloween

The initial locations in the Sephora at Kohl's partnership are opening in August, and the party specialist is hoping for a better fall this year than last.

By Retail Dive Staff • Aug. 13, 2021

Abercrombie & Fitch to bring apparel to Zappos

As part of the collaboration, the two retailers will release an exclusive footwear capsule that will be available on their respective websites.

By Tatiana Walk-Morris • Aug. 13, 2021

A timeline of Reebok's journey to No. 1, and back down

As Adidas officially sells off Reebok, we take a look back at the brand's journey from its founding in 1958 to now.

By Cara Salpini • Aug. 13, 2021

Instagram expands Shop tab ads globally, further building out e-commerce potential

Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub. 

By Asa Hiken • UPDATED: Aug. 25, 2021 at 1:58 p.m.

Sephora goes virtual with annual 'Sephoria' event

The event allows consumers to explore a virtual house of experiences, including pre-recorded and live events with over 30 beauty brands.

By Tatiana Walk-Morris • Aug. 12, 2021

Nike doubles down on localization with Nike Rise concept

First tested in Guangzhou, China, the "pinnacle expression" of the format is opening Thursday in Seoul, South Korea.

By Cara Salpini • Aug. 11, 2021