Marketing: Page 2
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Kaarin Moore/Retail Dive
Harry Potter charms Chicago: Take a look inside the new store
The Magnificent Mile location has a “Goblet of Fire” theme and features the largest Butterbeer Bar in the U.S.
By Kaarin Moore • April 10, 2025 -
Courtesy of Vivaia
DTC footwear brand Vivaia opens first US store
The 900-square-foot space located in New York City’s SoHo neighborhood follows a brief pop-up in that location late last year.
By Howard Ruben • April 8, 2025 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Under Armour, Unless partner on plant-based sportswear collection
The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand President Eric Liedtke.
By Tatiana Walk-Morris • April 8, 2025 -
Permission granted by Cécred
Beyoncé’s Cécred tells real women’s stories in first brand campaign
Cécred also rolled out this week to over 1,400 Ulta Beauty stores and online, making it the biggest exclusive hair launch in the beauty retailer’s history.
By Chris Kelly • April 8, 2025 -
Courtesy of Target
Target launches campaign highlighting spring merchandise
The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.
By Howard Ruben • April 7, 2025 -
Courtesy of Mario Sorrenti for GapStudio
Gap launches GapStudio collection
The line debuts with a 51-piece womenswear capsule designed by creative director Zac Posen, and includes two new colors of a poplin shirtdress that sold out last year.
By Lara Ewen • April 7, 2025 -
Dani James/Retail Dive
Deep DiveThe enduring appeal of pens and paper in a digital era
Analog forms of communication are far from dead. U.S. indie brands are capitalizing on a dedicated customer base that has had to look abroad for special stationery goods.
By Dani James • April 7, 2025 -
Courtesy of Knix
Knix expands presence in Canada through Holt Renfrew partnership
The DTC intimates brand will land in six of the department store’s locations and on its website through a deal that deepens its reach in the country.
By Howard Ruben • April 4, 2025 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Hudson’s Bay hunts for a buyer and tariffs hit apparel hard
The department store is soliciting offers for part or all of its business. Meanwhile, one analyst said new tariffs put “all 2025 guidance at risk.”
By Retail Dive Staff • April 4, 2025 -
Dan Kitwood via Getty Images
QVC to stream on TikTok 24/7
As it undergoes a larger turnaround, QVC Group is going all in on TikTok Shop two years after the feature launched.
By Xanayra Marin-Lopez • April 3, 2025 -
Courtesy of Birkenstock
Birkenstock debuts 10th US location
Located in Nashville, Tennessee, the store is part of an effort to expand the brand’s fleet both stateside and abroad as it pushes forward its DTC strategy.
By Tatiana Walk-Morris • April 3, 2025 -
Courtesy of Harry's
Harry’s resets brand with push beyond product-focused marketing
Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.
By Chris Kelly • April 2, 2025 -
Courtesy of Target
Kate Spade comes to Target
In 10 days, the retailer will drop a 300-piece limited-edition collection with the Tapestry-owned brand, known for its bright colors and prints.
By Daphne Howland • April 2, 2025 -
Courtesy of David's Bridal
David’s Bridal debuts menswear
The assortment will expand each season, ultimately featuring 200 curated pieces from Perry Ellis and Cubavera.
By Kaarin Moore • April 2, 2025 -
Courtesy of Starbucks
Retailers fight customer churn with loyalty programs
Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, especially as prices rise.
By Kristen Doerer • April 2, 2025 -
Permission granted by Shoptalk
Retail leaders sound off on AI’s use-cases
From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the industry.
By Cara Salpini • April 2, 2025 -
Courtesy of REI Co-op
REI taps Target, PetSmart veteran as chief merchant
Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.
By Cara Salpini • April 1, 2025 -
Courtesy of Madison Reed
Madison Reed taps Athleta vet as chief marketing officer
Sheila Shekar Pollak helped launch the activewear company’s “Power of She” brand platform and Athleta Girl clothing line.
By Howard Ruben • April 1, 2025 -
"Exterior view of historic Neiman Marcus flagship store in Dallas, Texas as seen from Commerce Street." by Dfwcre8tive is licensed under CC BY 3.0
Neiman Marcus in downtown Dallas to stay open through the holidays
Parent company Saks Global, in concert with the city, is evaluating alternate plans for the location as a potential art, fashion or entertainment destination.
By Kaarin Moore • March 31, 2025 -
The image by Jelson25 is licensed under CC BY-SA 3.0
ColumnThe Weekly Closeout: GameStop pays for CEO’s security, layoffs at Mattel
The gaming retailer paid nearly $270,000 last year for Ryan Cohen’s executive security, while the toy company laid off 120 workers at its headquarters.
By Retail Dive Staff • March 28, 2025 -
Nanci Santos via Getty Images
‘Please, no hot sauce’: Shark Tank’s Kevin O’Leary on today’s retail startups
In addition to the category he never wants to see again, O’Leary also highlighted a marketing channel he thinks all brands should be contemplating.
By Cara Salpini • March 27, 2025 -
Courtesy of Levi's
Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’
Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.
By Cara Salpini • March 27, 2025 -
Courtesy of The Vitamin Shoppe
Vitamin Shoppe debuts ‘Hometown’ store concept
The shop-in-shops, which are in markets like Los Angeles and Houston, feature brands with local connections.
By Howard Ruben • March 26, 2025 -
Courtesy of JCPenney
J.C. Penney embraces social-first marketing with VaynerMedia hire
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
By Peter Adams • March 26, 2025 -
Courtesy of Gap
Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’
One of the most-watched turnarounds in retail started with a long look back at its past, Richard Dickson said at Shoptalk Spring.
By Cara Salpini • March 26, 2025
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