Marketing: Page 2


  • A basketball shoe on a black background.
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Nike vet joins Reebok and could AI boost the mall?

    Daniel Schachne, who also has a history with Jordan, will oversee the brand’s growth strategy. Meanwhile, David Simon sees at least one potential benefit from the AI shift.

    By Retail Dive Staff • Nov. 7, 2025
  • A Neiman Marcus storefront in downtown Chicago
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    Kaarin Moore/Retail Dive
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    Saks Global approaches merger anniversary with a whirlwind of executive changes

    Most surprising is last week’s exit of Emily Essner, who was aboard as Saks Fifth Avenue and Neiman Marcus combined and whose duties just expanded.

    By Nov. 5, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Lowe's holiday campaign
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    Courtesy of Lowe's
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    Q&A

    Inside Lowe’s social-first holiday push as Gen Alpha enters the market

    Chief Marketing Officer Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

    By Chris Kelly • Nov. 5, 2025
  • Gap's 2025 "Gift Your Gift" campaign imagery.
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    Courtesy of Gap
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    Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

    An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

    By Jessica Hammers • Nov. 5, 2025
  • A customer uses the Walmart app in front of holiday decorations.
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    Courtesy of Walmart
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    Walmart introduces AI tools for in-store and online holiday shopping

    The retailer’s latest AI investments span its app, supply chain and customer service operations.

    By Bryan Wassel • Nov. 5, 2025
  • This image depicts the podcast series cover image for Simon-Kucher's Retail Dive series, "Decoded: The New Consumer"
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    Alyssa Eckel-Martin/Retail Dive
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    Sponsored by Simon-Kucher

    [Podcast] Decoded: The New Consumer

    This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.

    By Retail Dive's studioID • Nov. 5, 2025
  • The interior of a Bath & Body Works with its Gingham+ store design.
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    Courtesy of Bath & Body Works
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    Bath & Body Works brings on former Bluemercury CEO in new role

    Maly Bernstein, who spent four years leading the Macy’s, Inc. banner, has been named chief commercial officer.

    By Nov. 4, 2025
  • A lululemon logo displayed through a window as people walk by.
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    Michael M. Santiago via Getty Images
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    4 retailers that need a win this holiday season

    From nailing their merchandise offerings to ensuring inventory levels remain healthy, these retailers are striving to land on consumers’ nice lists.

    By Nov. 4, 2025
  • The interior of a clothing store, with headless mannequins in the front.
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    Courtesy of Urban Outfitters
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    Urban Outfitters expands localized store concept aimed at Gen Z

    The new formats, which feature localized merchandising, will be applied to street-level as well as mall stores. But are they too normal?

    By Nov. 3, 2025
  • Best Buy 2025 holiday campaign imagery
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    Retrieved from YouTube on November 03, 2025
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    Best Buy bets on sports, creators to serve up holiday gifting inspiration

    The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

    By Jessica Hammers • Nov. 3, 2025
  • The name "claire's" in lowercase block letters adorns the gray, corrugated-metal side as well as the slatted-wood front of a storefront overhang.
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    Daphne Howland/Retail Dive
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    Can Claire’s make a comeback?

    Investment firm Ames Watson spoke with Retail Dive about its approach to reinvigorating the brand after buying it out of bankruptcy.

    By Updated Nov. 5, 2025
  • Parade's first swimwear collection
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    Courtesy of Parade
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    Column

    The Weekly Closeout: Lululemon links up with the NFL, Parade shuts down

    The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

    By Retail Dive Staff • Oct. 31, 2025
  • Target holiday 2025 campaign imagery for "Kris K. is Back"
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    Courtesy of Target
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    Target brings back ‘Hot Santa,’ adds new characters to holiday push

    Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday strategy.

    By Jessica Hammers • Oct. 31, 2025
  • J.C. Penney's 2025 holiday campaign.
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    Permission granted by J.C. Penney
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    J.C. Penney, iHeartRadio partner on holiday collection

    The move is part of the department store’s broader plans for the season, which also include special 24-hour deals throughout November.

    By Tatiana Walk-Morris • Oct. 30, 2025
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Halloween casts a spell over retail

    The creepy-crawly event has grown into a monthslong celebration and a $13 billion business. But is it a harbinger for the holidays?

    By Retail Dive Staff • Oct. 30, 2025
  • A downtown department store building
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    Daphne Howland/Retail Dive
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    Nordstrom relaunches holiday catalog

    The department store will host more than 1,500 events this year and will also have Santa Claus at all of its locations for the first time.

    By Howard Ruben • Oct. 29, 2025
  • Mobile phones showing different Pinterest screens
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    Courtesy of Pinterest
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    Pinterest rolls out AI-powered personalization features

    The updates will turn the platform “into a personal shopping assistant” led by the technology, according to executives. 

    By Tatiana Walk-Morris • Oct. 29, 2025
  • A Dr. Seuss-inspired character is bathed in the blue light of a mobile device in a holiday ad from Walmart
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    Permission granted by Walmart
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    Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

    Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

    By Peter Adams • Oct. 29, 2025
  • Close up of Wayfair storefront.
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    Scott Olson via Getty Images
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    Wayfair invests in AI to power its customer experience push

    The retailer is using the technology in its product image carousels, search engine and contact center operations.

    By Bryan Wassel • Oct. 29, 2025
  • A collage of three people wearing Gymshark products available at Dick's Sporting Goods
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    Courtesy of Gymshark
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    Gymshark signs Dick’s Sporting Goods as first US wholesale partner

    The U.K.-based athletic brand is now available at 12 of the retailer’s House of Sport stores. 

    By Howard Ruben • Oct. 28, 2025
  • Ciara for True Religion's 2025 "Wrapped in True" holiday campaign.
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    Courtesy of True Religion
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    True Religion targets women, college sports fans in holiday campaign

    The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.

    By Jessica Hammers • Oct. 28, 2025
  • A skeleton walks a skeleton pet in a yard.
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    Cara Salpini/Retail Dive
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    How skeletons transcended Halloween

    Once a standard spooky time decoration, these figurines now play sports, walk their dogs and otherwise hold court in yards year-round.

    By Oct. 28, 2025
  • An interior store sign with holiday colors saying "Holiday Shop"
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    Courtesy of Walmart
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    Walmart debuts 2 Black Friday events

    The mass retailer will hold multiple deals events in November as it markets its value to price-weary consumers.

    By Oct. 27, 2025
  • Person entering card number into phone
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    iStock / Rockaa

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    Sponsored by Mirakl

    Why retail growth hinges on specialty marketplaces

    The eCommerce race is shifting: retailers are discovering specialty marketplaces win through curation.

    By Lindsay Becker • Oct. 27, 2025
  • Amazon's Help Me Decide tool on a phone.
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    Courtesy of Amazon
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    Amazon’s latest AI tool wants to help you decide between products

    Help Me Decide suggests the right product for a customer’s needs based on their browsing activity, searches, shopping history and preferences.

    By Bryan Wassel • Oct. 24, 2025