Marketing: Page 2
-
Leveraging nostalgia: How retailers can build on the warmth of holiday shopping
Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.
By Kaarin Vembar • Nov. 11, 2019 -
ColumnRetail Therapy: Hefty wants to do all the talking during the holidays
The brand released party cups with phrases like, "Don't Ask Me Who I'm Voting For" and "Accepting $, Not Advice" to make parties a little bit easier.
By Caroline Jansen • Nov. 08, 2019 -
Is the short holiday season an excuse for retailers to post soft sales results?
There are six fewer days between Thanksgiving and Christmas this year, prompting several companies to begin promotional activity early.
By Caroline Jansen • Nov. 07, 2019 -
Opinion5 reasons catalogs are making a comeback with DTC brands
DTC brands are turning to catalogs to play a vital role in their growth beyond Facebook and Instagram, writes Measured's Trevor Testwuide.
By Trevor Testwuide • Nov. 06, 2019 -
Shopping ads land on YouTube
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 06, 2019 -
Toys R Us Canada, Snapchat partner for AR experience
The toy retailer is integrating its holiday catalog with augmented reality features to showcase gifts.
By Robert Williams • Nov. 05, 2019 -
Birchbox to pop up in 500 Walgreens stores for the holidays
The shop-in-shops will be positioned in a "grab-and-go holiday gifts" format and feature themed boxes, subscription gift cards, travel-sized items and more.
By Cara Salpini • Nov. 05, 2019 -
SponsoredThe need for speed
The ability to implement an eye-catching direct mail campaign in a new market is the key differentiator in a competitive marketplace.
By Jeff Heyman, VP Product Management and Business Development, FedEx Office • Nov. 05, 2019 -
Deep DiveHow to get on Gen Z's wish list this season
A unique assortment is just one part of the challenge, as the young group has high expectations and low loyalty. Here's what brands need to know.
By Cara Salpini • Nov. 04, 2019 -
ColumnRetail Therapy: Tiffany wants to add a little $112K sparkle to the holidays
The jeweler is selling an over-the-top advent calendar filled with things absolutely nobody needs, like sterling silver paper cups and clothespins.
By Caroline Jansen • Nov. 01, 2019 -
Goodwill debuts geofenced mobile ads to attract Gen Z
The promotions will help to monitor the campaign's effect on driving foot traffic into physical locations.
By Robert Williams • Oct. 31, 2019 -
Venmo kicks off rewards program with offers at Target, Sephora
The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.
By Tatiana Walk-Morris • Oct. 30, 2019 -
CMOs are in a 'desperate fight for survival,' Forrester says
A transition to digital is the key force behind the transformation of the role from brand-builders to data-focused, short-term revenue drivers.
By Barry Levine • Oct. 30, 2019 -
NBCUniversal rolls out shoppable ad unit
The media company aims for a more integrated approach to direct-to-consumer sales through smartphones.
By Robert Williams • Oct. 29, 2019 -
Macy's unveils holiday experiences and services
The retailer may have an edge thanks to its long association with the season but must contend with fiercer competition from discounters.
By Daphne Howland • Oct. 29, 2019 -
Etsy's holiday hotline pushes personalization, free shipping
Callers during the three-hour event will receive an emailed list of shopping ideas and a gift card.
By Lisa Rowan • Oct. 29, 2019 -
Jenny Craig to arrive at 100 Walgreens stores next year
The tie-up furthers the drugstore's push to forge strategic partnerships, but quarterly front-of-store sales declines underscore its challenges.
By Daphne Howland • Oct. 28, 2019 -
Deep DiveHas inclusive beauty really expanded the industry's palette?
Pioneers like Fenty Beauty pushed brands to think about who was being ignored, but change has been slow and many say there's more to be done.
By Cara Salpini • Oct. 28, 2019 -
Deep DiveWelcome back, Toys R Us. Your market is tougher than ever.
After knocking the retailer out of existence last year, Walmart, Amazon and Target took over the toy category. This holiday season, they're playing to lock down market share.
By Ben Unglesbee • Oct. 28, 2019 -
ColumnRetail Therapy: 7 Halloween costumes we didn't know we needed
A "sexy" college admission scandal costume and scary adorable items for dogs round out the best and worst products available.
By Caroline Jansen • Oct. 25, 2019 -
Target takes on Amazon with enhanced holiday fulfillment
This season, the mass merchant is spending nearly $50 million more in payroll to bulk up customer service and is adding special loyalty perks.
By Daphne Howland • Oct. 24, 2019 -
Walmart kicks off holiday discount festivities early
The retail giant is touting its discounts across gifting categories and an expanded suite of customer services as it goes to war with Amazon.
By Ben Unglesbee • Oct. 24, 2019 -
Deep DiveCan Amazon ever compete on quality?
The e-commerce giant stakes its value proposition on a "price, selection, convenience" trifecta. But as its Marketplace grows, it's not always clear where "quality" fits in.
By Daphne Howland • Oct. 24, 2019 -
United Colors of Benetton tests a US comeback
The Italian apparel company is poised to open a pop-up location in California as it considers a relaunch of its permanent stores.
By Kaarin Vembar • Oct. 23, 2019 -
In fifth year of #OptOutside, REI urges members to 'opt to act'
"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.
By Cara Salpini • Oct. 23, 2019
Previous
