Marketing: Page 2
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Column
The Weekly Closeout: J. Jill names chief merchant as Spirit Halloween resurrects seasonal hiring
Courtney O’Connor, formerly head of merchandising at Club Monaco, joins Monday. Meanwhile, the spooky store plans to bring on 50,000 employees.
By Retail Dive Staff • June 27, 2025 -
Parachute to close 19 stores this year, shift away from ‘massive storefronts’
The home linens brand plans to focus on partnerships with major retailers, including Target, though it will maintain seven storefronts.
By Dani James • June 27, 2025 -
Explore the Trendline➔
gradyreese via Getty ImagesTrendlineHow personalization shapes the retail industry
As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.
By Retail Dive staff -
Nike Virtual Studios vice president exits
Ron Faris has left the company to take a role at Disney as Nike has pulled back from some of its virtual efforts.
By Cara Salpini • June 27, 2025 -
QVC and HSN head to Philo
As the company hones in on livestreaming e-commerce, the partnership with Philo TV guarantees new viewers for QVC Group.
By Xanayra Marin-Lopez • June 26, 2025 -
Podcast
The Backroom: Saks Global, Amazon and the state of luxury
Fashion Dive Senior Editor Lara Ewen joins to talk about the latest tie-up between the department store conglomerate and the e-commerce giant.
By Retail Dive Staff • June 26, 2025 -
The core objective of Lowe’s loyalty program? Drive one more trip
The retailer’s dual loyalty programs focus on driving frequency by meeting customers' needs at every stage of their journey.
By Bryan Wassel • June 26, 2025 -
Nordstrom’s anniversary sale adds 65 brands to the mix
Also new this year is “Anniversary Big Deals,” in which a select assortment will be offered at a deeper discount of up to 50% off.
By Tatiana Walk-Morris • June 24, 2025 -
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney.
By Peter Adams • June 24, 2025 -
Fabletics names Vans vet chief marketing officer
Carly Gomez has been promoted to the position, while Meera Bhatia’s COO role has been expanded to also include president.
By Howard Ruben • June 24, 2025 -
Walmart, Target announce competing Prime Day sales
Both retailers are offering early access to paid loyalty members and highlighting back-to-school savings.
By Dani James • June 23, 2025 -
Hibbett debuts kids-focused app, e-commerce site
Just in time for back-to-school season, Hibbett Kids features personalized content, product drops and flexible payment options.
By Tatiana Walk-Morris • June 23, 2025 -
How ditching Pride now could hurt brands later
Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?
By Daphne Howland • June 23, 2025 -
Column
The Weekly Closeout: Authentic hires an Amazon vet, Dôen secures funding
Tim Derner joined the brand management firm as the global head of marketplaces, while the apparel brand closed on a Series A funding round.
By Retail Dive Staff • June 20, 2025 -
NikeSkims launch pushed back due to production delays
The first collection was set to debut this spring, but the two teams are working to ensure they drop the right product at the right time, a spokesperson said.
By Cara Salpini • June 20, 2025 -
Sam’s Club offers temporary price cuts on 1K products
The retailer is dropping prices on select summer items through July 22 as its parent company, Walmart, warns tariffs could raise prices.
By Tatiana Walk-Morris • June 20, 2025 -
Investor slams Victoria’s Secret ‘super squad’ leadership as inexperienced, ineffectual
Barington Capital wants the Angels back and says CEO Hillary Super lacks focus. The retailer says it’s confident in its “new and experienced leadership.”
By Daphne Howland • June 20, 2025 -
JD Sports opens Las Vegas flagship
The nearly 29,000-square-foot location builds on the retailer’s plans to expand its presence in the North American market.
By Howard Ruben • June 18, 2025 -
Nordstrom to open Local concept in Brooklyn, eyes San Francisco location
The department store, which once called Nordstrom Local the future of the company, is growing the fleet after years of stalling on the concept.
By Kaarin Moore • June 18, 2025 -
Pinterest tests AI to curate collages for advertisers
The social media platform is working with Macy's on its auto collages pilot which aims to help brands better curate shoppable content.
By Xanayra Marin-Lopez • June 18, 2025 -
How Bob’s, Ikea are bucking the trend of furniture retail stagnation
The segment, which grew during the height of the pandemic, has been contracting. However, value players are opening locations — and poised to take market share.
By Shefali Kapadia • June 18, 2025 -
Kirkland’s tightens ties to Bed Bath & Beyond, rebrands as ‘Brand House Collective’
The company, which also reported Q1 sales and profit declines, said Kirkland's stores will turn into Bed Bath & Beyond Home locations.
By Daphne Howland • June 17, 2025 -
Amazon Prime Day is back — this time for 4 days
The sales event runs from July 8 to July 11, and is being promoted with a new ad campaign featuring LeBron James.
By Tatiana Walk-Morris • June 17, 2025 -
Mattel brings AI to the toy box with OpenAI partnership
The toy company and AI powerhouse will announce their first product together later this year.
By Xanayra Marin-Lopez • June 17, 2025 -
"Roots store in Yorkdale Mall" by Roots Corp. is licensed under CC BY-SA 4.0
5 years after US bankruptcy, Roots notches third quarter of sales growth
As part of a multiyear strategy, the Canadian brand is closing underperforming stores, upgrading its fleet and investing in marketing.
By Cara Salpini • June 16, 2025 -
Canada Goose prioritizes year-round relevance with second Haider Ackermann collection
The collection uses lightweight fabrics to reimagine classic cold weather styles and comes as the retailer looks to broaden its assortment.
By Howard Ruben • June 16, 2025