Can Claire’s make a comeback?

Investment firm Ames Watson spoke with Retail Dive about its approach to reinvigorating the brand after buying it out of bankruptcy.

By Dani James • Updated Nov. 5, 2025

The Weekly Closeout: Lululemon links up with the NFL, Parade shuts down

The activewear brand is launching an apparel collection tied to the league’s teams, while the intimates brand abruptly ceased operations after six years.

By Retail Dive Staff • Oct. 31, 2025

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Target brings back ‘Hot Santa,’ adds new characters to holiday push

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday strategy.

By Jessica Hammers • Oct. 31, 2025

J.C. Penney, iHeartRadio partner on holiday collection

The move is part of the department store’s broader plans for the season, which also include special 24-hour deals throughout November.

By Tatiana Walk-Morris • Oct. 30, 2025

The Backroom: Halloween casts a spell over retail

The creepy-crawly event has grown into a monthslong celebration and a $13 billion business. But is it a harbinger for the holidays?

By Retail Dive Staff • Oct. 30, 2025

Nordstrom relaunches holiday catalog

The department store will host more than 1,500 events this year and will also have Santa Claus at all of its locations for the first time.

By Howard Ruben • Oct. 29, 2025

Pinterest rolls out AI-powered personalization features

The updates will turn the platform “into a personal shopping assistant” led by the technology, according to executives. 

By Tatiana Walk-Morris • Oct. 29, 2025

Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

By Peter Adams • Oct. 29, 2025

Wayfair invests in AI to power its customer experience push

The retailer is using the technology in its product image carousels, search engine and contact center operations.

By Bryan Wassel • Oct. 29, 2025

Gymshark signs Dick’s Sporting Goods as first US wholesale partner

The U.K.-based athletic brand is now available at 12 of the retailer’s House of Sport stores. 

By Howard Ruben • Oct. 28, 2025

True Religion targets women, college sports fans in holiday campaign

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.

By Jessica Hammers • Oct. 28, 2025

How skeletons transcended Halloween

Once a standard spooky time decoration, these figurines now play sports, walk their dogs and otherwise hold court in yards year-round.

By Cara Salpini • Oct. 28, 2025

Walmart debuts 2 Black Friday events

The mass retailer will hold multiple deals events in November as it markets its value to price-weary consumers.

By Dani James • Oct. 27, 2025

Why retail growth hinges on specialty marketplaces

The eCommerce race is shifting: retailers are discovering specialty marketplaces win through curation.

By Lindsay Becker • Oct. 27, 2025

Amazon’s latest AI tool wants to help you decide between products

Help Me Decide suggests the right product for a customer’s needs based on their browsing activity, searches, shopping history and preferences.

By Bryan Wassel • Oct. 24, 2025

Amazon celebrates holiday beauty event with flash sales, livestreaming

The annual event will see sales of up to 40% off as the e-commerce giant continues to gain market share in the category.

By Tatiana Walk-Morris • Oct. 24, 2025

‘A cultural shift’: Dollar Tree’s CEO on tech, AI adoption

The discount retailer during its investor day discussed how AI has helped hiring efforts, all while some analysts questioned its pricing strategy.

By Dani James • Oct. 23, 2025

Target needs a win. Will the holidays deliver?

The retailer is emphasizing exclusive merchandising and affordability this season as part of a long-term effort to regain growth.

By Dani James • Oct. 23, 2025

Mattel to bring more toy franchises to Roblox

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, Barbie and Uno, as it continues its focus on IP. 

By Tatiana Walk-Morris • Oct. 22, 2025

Best Buy to kick off holiday deals on Halloween

The retailer, which has added 10 times the number of products this year, said it will roll out new doorbusters on tech every Friday.

By Howard Ruben • Oct. 22, 2025

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

An integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

By Peter Adams • Oct. 22, 2025

Consumers embrace AI for research, but few have allowed it to make purchases

Customers are worrying over payment security, privacy and potential mistakes with autonomous AI purchases, a Riskified survey found.

By Bryan Wassel • Oct. 21, 2025

With Nike in turnaround mode, is this Adidas’ opportunity in the US?

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the retailer to be “more American.”

By Cara Salpini • Oct. 21, 2025

Why Halloween is a ‘master class’ for retailers

The season’s broad emotional appeal and delivery on in-store experiences means that shoppers, especially Gen Z, are ready to spend. 

By Kaarin Moore • Oct. 21, 2025

Toys R Us accelerates flagship openings, seasonal shops

The expansion is a “significant milestone” in the brand’s growth, according to the company.

By Kaarin Moore • Oct. 20, 2025