Marketing: Page 2
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Instagram now lets brands boost organic posts as ads
Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.
By Robert Williams • June 05, 2019 -
Gen Z opts for personalized, interactive content over privacy
While 38% prefer ads to be targeted around their browsing history, a recent study found the cohort is less worried about how brands use their data.
By Robert Williams • June 05, 2019 -
DTC brands increase marketing budgets 'dramatically' compared to traditional retailers
Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists, according to a new report.
By Dianna Christe • June 04, 2019 -
Sponsored5 ways to personalize your marketing (and make more money)
Create amazing customer experiences and grow your business with these personalization strategies.
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Foursquare buys location-tracking firm Placed from Snap
The deal could amplify efforts to help mobile marketers track foot traffic to retail locations.
By Robert Williams • June 03, 2019 -
Klarna's new app lets users shop at any store, pay later
The tech allows users to pay down purchases in four installments with no interest at a time when millennials are shying away from credit cards.
By Tatiana Walk-Morris • May 31, 2019 -
ColumnRetail Therapy: Ikea cashes in on iconic TV show sets
In its latest ad campaign, the Swedish furniture retailer looks to "Stranger Things," "Friends" and "The Simpsons" for inspiration.
By Caroline Jansen • May 31, 2019 -
65% of shoppers prioritize deals, exclusive offers on retail apps
However, retailers should avoid engaging in price wars to compete with online giants like Amazon or Overstock, according to a recent Clutch study.
By Robert Williams • May 30, 2019 -
Birchbox grows assortment at Walgreens, rebrands grooming line
BirchboxMan will now be Birchbox Grooming, a move geared toward encouraging inclusivity in the beauty space.
By Cara Salpini • May 30, 2019 -
Lacoste spins French Open into shoppable TV moments
During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection.
By Robert Williams • May 30, 2019 -
Deep Dive30 minutes with FabFitFun's co-founder
With a recent infusion of $80 million and over one million members, the subscription box service kicked the year off well. Executives may have a solution to keep boxes fresh.
By Cara Salpini • May 30, 2019 -
Instagram Shopping used by 39% of UK Gen Zers
The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.
By Robert Williams • May 28, 2019 -
WSJ: Target eyes ad firm acquisition
The deal, for WPP's Triad unit, could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.
By Peter Adams • May 28, 2019 -
ColumnRetail Therapy: Wrangler puts 'Old Town Road' on full display
The jeans company tapped rap/country crossover artist Lil Nas X for a mobile campaign that encourages consumers to scan their "booty."
By Caroline Jansen • May 24, 2019 -
Nike's new product drop has 'Fortnite' characters sporting signature kicks
Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.
By Peter Adams • May 23, 2019 -
Top 5 women's underwear brands losing market share
However, American Eagle-owned Aerie has doubled its growth between 2013 and 2018, according to a Coresight Research report.
By Kaarin Vembar • May 23, 2019 -
Reuters: Walmart to host 1st event pitching ad business
Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.
By Peter Adams • May 22, 2019 -
Nectar parent rebrands as Resident, unveils furniture line
The move pushes the company, which operates mattress brands Nectar and DreamCloud, further into the home furnishing space.
By Caroline Jansen • May 22, 2019 -
Urban Outfitters to launch apparel rental service
The retailer joins Ascena's Ann Taylor, Express, American Eagle and, of course, Rent the Runway in offering clothing rental in lieu of purchase.
By Daphne Howland • May 21, 2019 -
TechStyle pilots integration with Google's Shoppable Ads
The parent company of Fabletics, Savage X Fenty and JustFab teamed with social commerce platform Curalate to test the new ad format.
By Robert Williams • May 21, 2019 -
Wrangler cashes in on 'Old Town Road' with scannable denim
Mobile users can scan the back pocket of their jeans to unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.
By Robert Williams • May 21, 2019 -
Target's Goodfellow private label moves into men's grooming
Products range from beard oil to cologne and body wash, and all will be priced between $3.99 and $16.99.
By Cara Salpini • May 20, 2019 -
Mobile marketing efforts of retailers disappoint C-suite execs
Only 37% of respondents said the industry is effectively using the medium, according to a survey by experience marketing agency George P. Johnson.
By Robert Williams • May 20, 2019 -
Macy's summer campaign heads outside with Pinterest Pincodes
This summer, visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan and shop fashions curated for that location.
By Dianna Christe • May 20, 2019 -
SponsoredHow relevant messaging impacts customer retention and loyalty
Offering your customers a relevant message, on a relevant channel, at the time when they’re interested creates a level of personalization that crafts a better overall customer experience.
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