Marketing: Page 2

American Eagle embeds QR codes in shirts for Giving Tuesday

Select items sport an icon people can scan to activate Delivering Good's donation website.

By Robert Williams • Dec. 04, 2019

Secret opens Instagram directory, shoppable videos bolstering women-run businesses

The P&G brand wants to help female leaders score a fair share of the $730 billion forecast to be spent around the holidays.

By Peter Adams • Dec. 03, 2019

Retailers boosted social commerce ads for Cyber Weekend

Retailers funneled 45% of their online media budgets into paid social ads, which accounted for 33% of total revenue from Thanksgiving to Sunday.

By Robert Williams • Dec. 03, 2019

What do consumers want for the holidays? A better environment

Shoppers are opting to buy from retailers that support sustainability and other social issues.

By Tatiana Walk-Morris • Dec. 03, 2019

Pinterest's new curated marketplace gives smaller merchants a holiday boost

Pinterest Shop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.

By Robert Williams • Nov. 25, 2019

Deep Dive

How mobile ads are powering a social commerce surge this holiday season

Platforms like TikTok and Instagram are increasingly blending ads and shopping.

By Robert Williams • Nov. 25, 2019

Deep Dive

Black Friday is a state of mind

This year, retailers have fewer selling days to make their holiday coin. Lucky for them, the seasonal sales event still holds meaning for their customers.

By Daphne Howland • Nov. 22, 2019

JC Penney rings in holiday proposal season with AR ad driving virtual try-ons

The mobile campaign with Verizon Media includes immersive, full-screen spots and a "wedding personality" quiz.

By Natalie Koltun • Nov. 22, 2019

Column

Retail Therapy: The holidays just got Goop-ed

Gwyneth Paltrow's lifestyle-wellness company released a gift guide, which to no one's surprise includes products like an automatic joint roller and a $250 fire extinguisher.

By Caroline Jansen • Nov. 22, 2019

Why Brooklinen won't open its first permanent store in SoHo

CEO Rich Fulop says its Brooklyn location is one of "a lot of stores" the brand plans to open. 

By Cara Salpini • Nov. 21, 2019

Adidas' AR activation drops shoppers into a trash-filled virtual ocean

Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.

By Robert Williams • Nov. 20, 2019

Dick's Sporting Goods brings gear to life in CGI holiday spot

Videos of animation and live-action filming help tell the story of what happens in the retailer's store at night when the merchandise comes alive.

By Barry Levine • Nov. 20, 2019

How Lululemon's Mall of America megastore puts experiential retail on display

Roughly 10% of the brand's stores in the future could mirror the 19,000-square-foot store, which boasts events, workout studios and a smoothie bar. 

By Cara Salpini • Nov. 20, 2019

Tupperware opens holiday pop-up shop in SoHo

The "immersive store" will feature merchandise and artistic installations, as well as offer product demos.

By Lisa Rowan • Nov. 19, 2019

Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 19, 2019

Walmart links mobile Scan & Shop with printed holiday toy catalog

Browsers can scan pages with their smartphone and add items to their online cart or wish list.

By Robert Williams • Nov. 18, 2019

Patagonia opens first Worn Wear store

The outdoor retailer's resale business has opened a pop-up in Colorado, which will exclusively sell used items and products from its new ReCrafted collection.

By Cara Salpini • Nov. 18, 2019

What department stores gave up when they gave up on the holidays

Marketing around the season was once about wonderment and less about products and prices. That stoked loyalty — and sold toys.

By Daphne Howland • Nov. 18, 2019

A roundup of retail holiday deals

Some retailers are employing competitive pricing, but many are introducing compelling services and ease of logistics for shoppers as ways to compete. 

By Kaarin Vembar , Daphne Howland , Ben Unglesbee , Cara Salpini , Caroline Jansen • UPDATED: Dec. 9, 2019 at 10:28 a.m.

Column

Retail Therapy: The retail Grinch who stole Christmas

Storied department store Harrods dampened the holiday spirit by limiting visits to Santa to those who spend more than $2,500 with the retailer.

By Caroline Jansen • Nov. 15, 2019

A quarter of consumers are more brand loyal than last year

But it takes time to build that: More than a third of consumers said they need to make at least five purchases with a brand before considering themselves loyal.

By Lisa Rowan • Nov. 14, 2019

PopSugar to launch experiential pop-up shop in NYC for the holidays

Sugar Chalet, which will be located in New York's Bryant Park Overlook, allows the multimedia website to connect with its audience offline.

By Tatiana Walk-Morris • Nov. 13, 2019

Saks, Sephora pilot Google's local ads to drive store traffic

Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.

By Robert Williams • Nov. 13, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition. 

By Kaarin Vembar • Nov. 11, 2019

Column

Retail Therapy: Hefty wants to do all the talking during the holidays

The brand released party cups with phrases like, "Don't Ask Me Who I'm Voting For" and "Accepting $, Not Advice" to make parties a little bit easier.

By Caroline Jansen • Nov. 08, 2019