Marketing: Page
-
Best Buy to launch on TikTok Shop
Customers will be able to purchase products directly through the social commerce platform, with orders fulfilled by the retailer.
By Tatiana Walk-Morris • Sept. 29, 2026 -
David’s Bridal wants to make it easy for vendors to engage with couples
The retailer’s AI-powered platform, Pearl Connect, gives vendors leads based on couples who are actively planning their weddings.
By Kaarin Moore • Sept. 28, 2026 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2026 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Walmart consolidates merchant teams with focus on style
Nearly 20 years after embarking on its ill-fated, fashion-oriented “Project Impact,” the retail giant is merging its fashion, home and beauty businesses.
By Daphne Howland • Sept. 28, 2026 -
Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.
Total online spend in the U.S. will top $275 billion, according to Adobe, but many will use seasonal deals to stockpile necessities.
By Lara Ewen • Sept. 28, 2026 -
5 store concepts that launched in 2026
From Target’s revamped beauty space to Michaels’ new experiential store format, retailers have been busy this year refreshing their physical footprints.
By Caroline Jansen • Sept. 28, 2026 -
Target is opening a store in the Hamptons. It’s not red.
The retailer’s signature color is not part of the external facade of the building at its new location in Bridgehampton, New York.
By Kaarin Moore • Sept. 25, 2026 -
Column
The Weekly Closeout: What will happen to Michael Kors and J. Crew celebrates its Barn Jacket
Also, Sweaty Betty owner Wolverine World Wide eliminated the active group president role last week.
By Retail Dive Staff • Sept. 25, 2026 -
Tapestry to sell via Google’s Gemini app, AI Mode
Coach and Kate Spade items are now available for purchase in Google’s AI shopping ecosystem.
By Tatiana Walk-Morris • Sept. 24, 2026 -
Podcast
The Backroom: A status check on Target’s turnaround
Since naming Michael Fiddelke CEO, the retailer has made headway on its recovery with sales and traffic growth despite the bumps along the way.
By Retail Dive Staff • Sept. 24, 2026 -
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
By Chris Kelly • Sept. 23, 2026 -
At Home gives its customers a voice in its loyalty program evolution
The retailer leveraged customer research, focus groups and behavioral testing to create the new program.
By Bryan Wassel • Sept. 23, 2026 -
Staples’ chief marketer on introducing a hard button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the easy button that leads to workplace conundrums like misprinted store signs.
By Peter Adams • Sept. 23, 2026 -
Gap rolls out ‘fashiontainment’ strategy with boy band collaboration
A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.
By Peter Adams • Sept. 22, 2026 -
FAO Schwarz opens Amazon storefront
The toy retailer is expanding its online presence via the e-commerce giant and will feature an Amazon pop-up shop at its flagship store in Rockefeller Center.
By Lara Ewen • Sept. 22, 2026 -
On signs Mbappé as it preps entry into soccer
The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.
By Daphne Howland • Sept. 18, 2026 -
Column
The Weekly Closeout: Bed Bath & Beyond parent plots a credit union and Express goes back to the ’90s
Neighborhood Intelligence hopes to simplify home ownership with the move. Meanwhile, the apparel retailer is tapping into nostalgia.
By Retail Dive Staff • Sept. 18, 2026 -
Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up
After the success of its weeklong pop-up store in 2024, the brand set up another shop that will offer exclusive merchandise and activations through January.
By Lara Ewen • Sept. 18, 2026 -
Jordan Brand debuts training equipment line
The brand is releasing a line of strength training products inspired by Michael Jordan, even as Nike says it is overindexed with its classic footwear franchises.
By Tatiana Walk-Morris • Sept. 17, 2026 -
Toys R Us accelerates store openings in time for the holidays
The toy retailer is making a major brick-and-mortar push with 120 locations opening across the U.S.
By Kaarin Moore • Sept. 17, 2026 -
Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
By Chris Kelly • Sept. 16, 2026 -
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, including a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
By Jessica Hammers • Sept. 16, 2026 -
Target debuts style-focused apparel for store associates
In a move aimed at expanding its merchandising authority beyond customers, the new drop leveraged the retailer's renewed partnership with Isaac Mizrahi.
By Dani James • Sept. 16, 2026 -
Old Navy’s new subbrand is a big bet on activewear
The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.
By Daphne Howland • Sept. 15, 2026 -
Dueling Amazon, Target October sales events return
With the holidays right around the corner, both retailers will hold deal days next month on everything from toys to groceries and apparel.
By Dani James • Sept. 15, 2026 -
DSW to test affordable luxury shop-in-shops
The Edit will debut at four existing locations this fall as the company looks to leverage the strength of its brand portfolio to bolster lackluster retail sales.
By Lara Ewen • Sept. 15, 2026