Marketing: Page 2
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What New York's latest crop of stores says about holiday trends
From Glossier's first flagship to The Market @ Macy's, new retail concepts say a lot about what's happening in the industry as a whole.
By Cara Salpini • Nov. 16, 2018
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Inside Nike's new House of Innovation flagship
From customizable sneakers and apparel to a localized Speedshop for New York customers, the flagship does just about everything — including mobile.
By Cara Salpini • Nov. 15, 2018
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EBay unveils toy book in print and online
The e-commerce player is looking to its marketplace to tout rare and retro toys as well as up-to-the-minute ones.
By Daphne Howland • Nov. 15, 2018
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How Amazon's NYC HQ might hurt the city's already-struggling ad industry
The tech giant is establishing a sizable new hub near the heart of the marketing and advertising industries at a time when its own ad business is blowing up. History shows it can be both a powerful partner and a considerable disruptor.
By Peter Adams • Nov. 14, 2018
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Many shoppers say marketing emails aren't effective on mobile
Promotional emails may not be designed for an era in which 70% of consumers are using smartphones to view them, according to a new survey.
By Dan O'Shea • Nov. 14, 2018
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JD.com racks up $23B during Singles Day
Self-created sales events are huge successes for Alibaba and Amazon, but others like JD.com, Target and Walmart also tag along for big gains.
By Dan Alaimo • Nov. 13, 2018
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Sports retailers struggle with systemic culture problems
Allegations against several companies — including Nike, Under Armour and Adidas — raise questions about the root causes of a spate of recent claims.
By Cara Salpini • Nov. 13, 2018
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Bluefly, NeWants team up on gamified shopping platform
Tech, home and lifestyle products are discounted through socially-driven flash sales.
By Dan O'Shea • Nov. 12, 2018
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ColumnRetail Therapy: Frontgate's $5K deer in the holiday headlights
If being stared down by a family of animated deer is on your Christmas list, Frontgate should be too.
By Cara Salpini • Nov. 09, 2018
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Amazon mails out 1st toy catalog
A Holiday of Play, the e-tailer's catalog, joins many others in the toy category, a market with considerable space in the absence of Toys R Us.
By Daphne Howland • Nov. 08, 2018
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OpinionTo thine own selves be true: You have more customers than you think
Understanding shoppers' specific roles will better position you to give them what they need, writes Michael Solomon, a professor of marketing at Saint Joseph's University.
By Michael Solomon
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Macy's, Facebook debut holiday pop-up shops
The social media giant will host 100 brands, many of them online pure-plays, at The Market @ Macy's.
By Daphne Howland • Nov. 06, 2018
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Glossier to transform NYC showroom into 1st flagship
The startup beauty brand is planning to open "two shoppable floors" in SoHo this week, following in the footsteps of other digitally native brands.
By Cara Salpini • Nov. 06, 2018
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Deep DiveWhy catalogs still have a hold on holiday marketing
Many retailers have turned into fourth-quarter catalogers to cash in on the season's sentimentality, while shoppers are crossing "irrelevant email marketing" off their lists this year.
By Cara Salpini • Nov. 02, 2018
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ColumnRetail Therapy: For these jeans, third time is definitely not the charm
"The more the merrier" shouldn't apply to waistbands, especially when it means layering blue jeans under acid-wash blue jeans under white jeans.
By Cara Salpini • Nov. 02, 2018
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ColumnComic Dive: Night of the Living Brand
It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.
By John Hazard and Lisa Burdige
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American Apparel relaunches online in Canada
The brand has no plans for stores, and doesn't seem to have much of a plan to move past controversial founder Dov Charney's vibe, either.
By Daphne Howland • Oct. 31, 2018
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Banana Republic to open Cos Bar beauty shop-in-shop
The luxury cosmetics retailer is about one-third its usual size and is staffed by Cos Bar employees, according to a Women's Wear Daily report.
By Cara Salpini • UPDATED: Oct. 30, 2018 at 12:02 p.m.
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The Property Bros launch their own marketplace
"Casaza" is a content-heavy, curated marketplace that deepens the Scott twins' push into retail after a recent tie-up with Kohl's.
By Daphne Howland • Oct. 29, 2018
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Monetate, Bazaarvoice aim to turn holiday shoppers into year-round customers
The personalization platform will use Bazaarvoice’s shopper profiles to help brands create product recommendations post-holiday.
By Daphne Howland • Oct. 29, 2018
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Levi's, Disney test Snapchat social commerce
Shoppers at the jean maker's store in Orlando can "try on" a limited-edition Mickey Mouse hat using an AR lens and order through the image-messaging app.
By Robert Williams • Oct. 29, 2018
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Deep DiveWhat Gen Z wants for Christmas
It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.
By Cara Salpini • Oct. 26, 2018
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ColumnRetail Therapy: Target is dreaming of a cheesy Christmas
For some people, the holidays means pine trees and string lights, but at Target, it means cheese advent calendars — because how can you be merry if there's no dairy?
By Cara Salpini • Oct. 26, 2018
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5 top women transforming retail
From Sephora to Away, these female executives are spurring the industry to higher levels of innovation and performance.
By Kaarin Vembar • Oct. 25, 2018
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Burberry, Target settle trademark dispute
The mass merchant's practice of partnering with luxury brands for special collections made it all the more confusing for consumers, Burberry argued in U.S. federal court.
By Daphne Howland • Oct. 24, 2018