Marketing: Page 2
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Gucci hires diversity chief
The luxury Italian label hopes to change its internal culture and global brand strategy following controversial missteps earlier this year.
By Daphne Howland • July 31, 2019 -
Deep Dive30 minutes with the CEO of Birchbox
Co-founder Katia Beauchamp breaks down the beauty brand's model, marketing changes and why she chose Walgreens as a partner.
By Cara Salpini • July 30, 2019 -
Walmart, CVS pilot Contobox's shoppable ads
Early campaigns found that users were 4.5 times more likely to begin browsing products within the interactive ads than click through to a brand's website.
By Natalie Koltun , Robert Williams • July 26, 2019 -
ColumnRetail Therapy: Cheez-It's bid to win the hearts of sommeliers
The brand, known for its cheese-flavored crackers, teamed up with House Wine to unveil a product that's the best of both worlds.
By Caroline Jansen • July 26, 2019 -
ModCloth launches outlet site
The new discount section of the apparel brand's website is meant to win new shoppers and get in on retail's main clearance period.
By Ben Unglesbee • July 26, 2019 -
Outdoor Voices issues magazine as part of new storytelling platform
The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing performance.
By Barry Levine • July 25, 2019 -
Sephora reveals the Next Big Thing
New end caps will feature up-and-coming makeup brands, and should be fully rolled out by the holidays.
By Cara Salpini • July 25, 2019 -
Study: Mobile web usage overtakes time spent on Facebook by 3%
Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.
By Robert Williams • July 24, 2019 -
Gap Inc. 'Bright Rewards' members spend more, more often
The loyalty program allows customers to earn and use rewards across all the company's brands.
By Daphne Howland • July 22, 2019 -
Prime Day boosted store traffic for Amazon and rivals alike
According to Placer.ai, the event didn't just buoy e-commerce sales — it also led to increases in foot traffic at Whole Foods, Walmart, Target and Best Buy.
By Ben Unglesbee • July 22, 2019 -
Hollister's Gilly Hicks makes a comeback
As Abercrombie & Fitch Co. scaled back its lingerie brand in recent years, rival American Eagle and a slew of pure-plays took on Victoria's Secret.
By Daphne Howland • July 22, 2019 -
Deep DiveWhy dynamic and personalized pricing strategies haven't taken over retail — yet
The robots are here and ready to overthrow the standardized price tag. They're just waiting for retailers to hit the start button.
By Ben Unglesbee • July 22, 2019 -
ThirdLove to open 1st retail store
The bra and underwear company will launch a 'fit experience' location in New York City that will be open through the end of 2019.
By Kaarin Vembar • July 19, 2019 -
ColumnRetail Therapy: Oscar Mayer wants you to relish its Wienermobile
The brand this week made some dreams come true by announcing the iconic hot-dog-on-wheels will be available for rent on Airbnb.
By Caroline Jansen • July 19, 2019 -
Nordstrom faces backlash over Anniversary Sale early access
Tiered loyalty programs have emerged as a way to meaningfully reward customers. But there's confusion about Nordy Club's perks before the highly anticipated event officially begins.
By Daphne Howland • July 18, 2019 -
Tru Kids, b8ta to open 2 Toys R Us stores in time for the holidays
The defunct toy retailer is making a comeback through a joint venture that will focus stores around experience and generate revenue from vendor fees.
By Ben Unglesbee • July 18, 2019 -
Chico's-owned Soma to sell fit tech bra through b8ta
In addition to offering its "SOMAINNOFIT" bra in the retail concept's stores, the intimates brand also announced an expanded partnership with QVC.
By Caroline Jansen • July 18, 2019 -
Amazon's most 'aggressive' Prime Day yet
At the midpoint of its big summer sale, the e-commerce giant is taking aim at other retailers and also Google.
By Daphne Howland • July 16, 2019 -
Deep DiveFrom Old Navy to Madewell: How sub-brands grow up to eat their parents
Some stores began as a way for retailers to expand their customer base. Then they took over.
By Daphne Howland • July 16, 2019 -
IAB: 48% of consumers shop disruptor brands
Direct-to-consumer shoppers are twice as likely as others to see DTC brands as part of their self-expression, the study found.
By Dianna Christe • July 15, 2019 -
Prime Day sales begin early for Alexa users
Amazon revealed that shoppers who own the smart devices have access to select sales on Saturday by asking, "Alexa, what are my deals?"
By Kaarin Vembar • July 12, 2019 -
ColumnRetail Therapy: Starbucks serves a double shot of absurdity
The coffee chain this week rolled out the "Tie-Dye Frappuccino," because apparently it loves Instagram way more than its baristas.
By Caroline Jansen • July 12, 2019 -
Williams Sonoma brand chief stepping down
The leadership change comes after recent spats of slow and negative sales growth at the kitchenware and home goods brand.
By Ben Unglesbee • July 11, 2019 -
Pinterest debuts fresh video tools for creators, brands
The company also added analytics tools to give brands data on lifetime views and insights into video performance.
By Robert Williams • July 11, 2019 -
Macy's Story goes outside with Dick's Sporting Goods
The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept.
By Kaarin Vembar • July 10, 2019
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