Marketing: Page 2

PetSmart launches pet photos with Santa, photo contest

The retailer has introduced new services and merchandise, but its business practices have recently come under fire.

By Tatiana Walk-Morris • Dec. 15, 2021

Nike acquires virtual sneaker company Rtfkt

The purchase comes on top of several others Nike has made to improve its digital capabilities, including data integration platform Datalogue.

By Cara Salpini • Dec. 14, 2021

Explore the Trendline➔

How the purpose of stores is evolving

Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

By Retail Dive staff

Walmart teams with TalkShopLive as social commerce ramp up continues

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

By Chris Kelly • Dec. 14, 2021

Forever 21 launches at J.C. Penney

The two retailers have been through recent bankruptcies and share a parent company. 

By Kaarin Vembar • Dec. 13, 2021

Gen Zers relied on buy now, pay later during the holidays. It's time to pay up.

What may be a beneficial feature to retailers poses risks to young consumers who've increasingly flocked to installment services.

By Maria Monteros • Dec. 13, 2021

Consumers expect an omnichannel experience for their holiday shopping spree; is your brand ready to deliver?

Recent survey shows that top performing brands have embraced an omnichannel strategy. Check out their success.

By Laura Apel, SVP Marketing at Mitto • Dec. 13, 2021

Thinking of building a retail media network? Start with your identity strategy

A strong data strategy is an organization's competitive advantage. However, as part of the data strategy, retailers need to have control over their customer identity.

By Maureen Noonan, Head of Industry, Retail/CPG at LiveRamp • Dec. 13, 2021

Shortage signs versus facing: How retailers should deal with stockouts

There are benefits and risks to each strategy, writes Gad Allon, faculty director of the Jerome Fisher Program in Management and Technology at the University of Pennsylvania.

By Gad Allon • Dec. 9, 2021

Uber to deliver holiday goods from Rite Aid, GoPuff other retailers via Uber Eats

The new holiday shop will also offer Christmas tree and wreath deliveries in select cities across the country. 

By Tatiana Walk-Morris • Dec. 8, 2021

Amazon's holiday window showcases Alexa-enabled experiences

The century-old tradition of holiday window displays gets an update via smart technology as shoppers return to stores. 

By Nina Lentini • Dec. 7, 2021

Walmart and Yahoo tailor holiday content for social, AR shopping

After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

By Natalie Koltun • Dec. 6, 2021

The Weekly Closeout: The Container Store brings in new brands and the latest Toys R Us comeback

The home goods retailer is adding products from Blueland and The Laundress, while the once-ubiquitous toy retailer is entering brick and mortar again.

By Retail Dive Staff • Dec. 3, 2021

Ulta's Q3 sales hit a record $2B as it finishes Target expansion for 2021

COO Kecia Steelman said customers are shopping the entire assortment at the big-box retailer.

By Cara Salpini • Dec. 3, 2021

Popsugar releases first fitness equipment line at Target

The 17-item collection, which will be available in the retail giant's stores and on its website, features products like yoga mats, dumbbells and kettlebells.

By Tatiana Walk-Morris • Dec. 3, 2021

Fabletics taps actress Vanessa Hudgens to promote new Velour clothing line

The retailer released its "first-ever lifestyle collection," which caters to women 18 to 45 and is inspired by '70s fashion. 

By Tatiana Walk-Morris • Dec. 3, 2021

REI names Amazon veteran its first chief commercial officer

Cameron Janes spent over 14 years at Amazon, many of them as vice president of stores and physical retail.

By Cara Salpini • Dec. 2, 2021

Parade opens first brick-and-mortar store in SoHo

The location features a technicolor archway, a claw machine where customers can win products and a life-size circus tent.

By Tatiana Walk-Morris • Dec. 2, 2021

Toys R Us to open new flagship at American Dream mall

The two-story, 20,000-square-foot store is set to open in mid-December and marks yet another brick-and-mortar comeback for the brand. 

By Ben Unglesbee • Dec. 1, 2021

Carrie Underwood to leave Dick's Calia brand

In an Instagram post, the singer said she had finished her last collection with the retailer. The joint private label is a top performer at Dick's.

By Cara Salpini • Dec. 1, 2021

Hims & Hers taps Uber to deliver personal care, sexual wellness products

The brand has partnered with the ridesharing company to bring items like sleep gummies, condoms and lubricants to consumers. 

By Tatiana Walk-Morris • Nov. 30, 2021

Lululemon trades lawsuits with Peloton as design dispute deepens

The athleisure apparel brand accused the cycle maker of selling "knock-offs" after Peloton launched its own apparel line.

By Ben Unglesbee • Nov. 30, 2021

Peloton sues Lululemon in dispute over apparel line

After the cycle maker launched its own private label apparel, the athleisure specialist claimed the new products infringed on its patents.

By Ben Unglesbee • Nov. 29, 2021

Joybird launches first national TV campaign

The DTC customizable furniture brand aims to use the campaign, which debuted ahead of Black Friday, to reach new customers.

By Caroline Jansen • Nov. 24, 2021

Dick's plots new House of Sport, Public Lands stores as sales rise 14%

The athletics retailer also has a new chief financial officer in Navdeep Gupta, who took on the role last month.

By Cara Salpini • Nov. 24, 2021

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the holiday season.

By Peter Adams • Nov. 24, 2021