Marketing: Page 2

Prime Day is June 21-22, but Amazon is starting deals now

The 48-hour sales event, widely seen as a way to boost the online giant's membership program, is increasingly leveraged by other retailers as well.

By Daphne Howland • June 02, 2021

Google to add Square sellers' direct product listings on search, shopping platforms

Merchants can add their product catalog to various other features as well, including the images and maps features, and YouTube.

By Tatiana Walk-Morris • June 01, 2021

Explore the Trendline➔

Trendline

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Birchbox launches refillable beauty brand Re.fil

A lip balm is the first product under the new private label, though co-founder and CEO Katia Beauchamp is already thinking about other items.

By Cara Salpini • June 01, 2021

Costco is bringing full in-store sampling back

The club retailer is also reopening seating at its food courts as it plots a return to normal operations for both popular services.

By Jeff Wells • June 01, 2021

Sponsored by Acxiom

Brands need people, and people need brands. Do they need third-party cookies to connect?

Brands focusing on building first-party data solutions will be ready for the “third-party cookieless world” and positioned to look smart by acting on customer intelligence they own.

REI opens content studio to support climate action, DEI efforts

Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.

By Chris Kelly • May 27, 2021

Anne Klein debuts home collection with Macy's

As Anne Klein expands into a new category, the department store seeks to bounce back from the COVID-19 pandemic.

By Tatiana Walk-Morris • May 27, 2021

J.C. Penney's new private label needs women to dress up a little

The brand, Ryegrass, is the fifth introduction in the last six months, but may have done better launching before Mother's Day.

By Daphne Howland • May 25, 2021

Wilson debuts apparel line, plans first retail stores

The sports equipment company is expanding its offering and honing in on DTC as part of an "evolution" into an athletic lifestyle brand.

By Cara Salpini • May 25, 2021

Walmart launches exclusive crafting brand with Todd Oldham

The retailer released a 75-item collection of art supplies, children's bedding and decor, dubbed Smarts & Crafts, with the celebrity designer.

By Maria Monteros • May 24, 2021

Kendra Scott introduces first men's collection

The launch, set to debut in stores and online June 7, comes as jewelry retailers ramp up product lines that are specifically marketed to men. 

By Kaarin Vembar • May 24, 2021

Menswear brand Mack Weldon hires first chief marketer

Fellow direct-to-consumer company Everlane filled the same role for the first time in February as startups look to scale beyond their early days.

By Tatiana Walk-Morris • May 24, 2021

Sponsored by FedEx Office

How to refresh your look to welcome customers back in your store

More customers are returning to in-store shopping, and retailers are looking at the next few months as the start of the resurgence.

Sponsored by Waze

A+ tips for retailers to reach back-to-school shoppers

Learn about the four ways retailers can take advantage of the upcoming back-to-school shopping season kickoff.

Ikea evokes vacation-inspired home renovations with Pinterest quiz

After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.

By Natalie Koltun • May 21, 2021

Column

Retail Therapy: Crocs wants consumers to dip their toes into ranch dressing this year

The shoemaker teamed up with Hidden Valley Ranch to introduce a pair of clogs reminiscent of everyone's favorite condiment.

By Caroline Jansen • May 21, 2021

Google boosts e-commerce push with new tech, Shopify partnership

New mobile-first rollouts announced at this year's I/O conference seek to attract marketers as consumers continue to flock to e-commerce.

By Asa Hiken • May 21, 2021

Poshmark, Snap team up on social shopping experience

The partnership lets users explore curated Poshmark products and attend virtual shopping events within the Snapchat app.

By Tatiana Walk-Morris • May 20, 2021

Rothy's expands into men's with loafers, sneakers

The launch comes after previous expansions into kids and women's accessories.

By Cara Salpini • May 20, 2021

Why Eastbay turned to video to drive engagement during the pandemic

Champs Sports has been building up its content series for years, and Senior Vice President Guy Harkless sees benefits in Eastbay following its lead.

By Cara Salpini • May 19, 2021

Facebook launches summer livestream shopping series

The social media giant joins other livestream shopping newcomers and veterans vying for homebound consumers' attention.

By Tatiana Walk-Morris • May 19, 2021

What's old is new: Brands craving connection with consumers turn to livestreaming

Video e-commerce is going live in the U.S., and retailers are pinning their hopes on its success.

By Maria Monteros • May 19, 2021

Profitero: Private labels pushing out CPGs in search results

As the likes of Target and Walmart launch more private labels, they are edging out national brands amid pandemic sales gains.

By Tatiana Walk-Morris • May 17, 2021

Column

Retail Therapy: Nuggs hosts romantic dinner on top of Target's red ball

The winner of the plant-based chicken nugget brand's giveaway will get a "lavish" four-course dinner for two.

By Maria Monteros • May 14, 2021

MeUndies jumps into swimwear

A common expansion for intimates brands, the launch comes just a month after the DTC company debuted a new performance collection.

By Cara Salpini • May 12, 2021