Marketing: Page 2

  • The Home Depot storefront on Roblox.
    Image attribution tooltip
    Courtesy of The Home Depot

    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By Sara Karlovitch • March 6, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Retail Dive

    Victoria’s Secret will reboot its fashion show this year as turnaround gains traction

    The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.

    By • March 3, 2023
  • Explore the Trendline➔
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    Burst via Pexels
    Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive

    Target to broaden assortment of products priced $15 and under

    The retailer is leaning further into its "Tarjay" reputation and will also expand its Apple and Ulta shop-in-shops.

    By • March 3, 2023
  • Rihanna walking down a runway for her Fenty x Puma
    Image attribution tooltip
    Pascal Le Segretain/Getty Images for Fenty x Puma via Getty Images

    Fenty, Puma collaboration returns

    Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

    By • March 1, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
    Image attribution tooltip
    Courtesy of Maybelline

    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Jessica Deyo • Feb. 28, 2023
  • A person wearing a cream jacket and pants stands beside a seated person wearing a brown top and matching pants.
    Image attribution tooltip
    Courtesy of Nordstrom

    Nordstrom, The Folklore Group partner to grow assortment of Black-owned brands

    Through the Folklore Connect platform, the retailer will be able to engage with brands founded by people of color. 

    By • Feb. 28, 2023
  • Interior shot of the Adidas store in the Bronx. Clothes are on racks on the perimeter of the store and merchandise on tables in the center.
    Image attribution tooltip
    Courtesy of Adidas

    Adidas opens New York store in the Bronx

    The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.

    By Tatiana Walk-Morris • Feb. 27, 2023
  • A line of Skechers shoes with famous Diane von Furstenberg prints.
    Image attribution tooltip
    Courtesy of Skechers
    Column

    The Weekly Closeout: REI rolls out new product standards and Skechers teams with Diane von Furstenberg

    The outdoor retailer is asking brand partners to set emissions reduction targets. Meanwhile, the shoe brand’s latest collaboration features “Endless Kisses.”

    By Retail Dive Staff • Feb. 24, 2023
  • A storefront for lingerie brand Pink.
    Image attribution tooltip
    Daphne Howland/Retail Dive

    Victoria’s Secret pilots refreshed loyalty program

    “The VS & Pink Collective” covers the company’s major brands and has three spending-based tiers that unlock additional benefits.

    By • Feb. 24, 2023
  • blue bottle
    Image attribution tooltip
    Permission granted by Blue Bottle

    Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch

    The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.

    By Christopher Doering • Feb. 24, 2023
  • Dressing room in purple light with a large screen in one corner.
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    Courtesy of Fit Xperience Savage X Fenty

    Savage X Fenty delves deeper into fitting room tech

    In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.

    By Tatiana Walk-Morris • Feb. 23, 2023
  • Headshot of Naomi Osaka
    Image attribution tooltip
    Courtesy of Victoria's Secret

    Victoria’s Secret launches design collaboration with Naomi Osaka

    The intimates and sleepwear collection includes the Forever Bra, which features the brand’s first bra pad that can be fully recycled. 

    By Tatiana Walk-Morris • Feb. 22, 2023
  • Pharrell Williams at the 65th Grammy Awards on Feb. 5, 2023.
    Image attribution tooltip
    Amy Sussman via Getty Images
    Column

    The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores

    The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.

    By Retail Dive Staff • Feb. 17, 2023
  • Digital illustration of a person in front of a city street scene for Pacsun Los Angeles Tycoon.
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    Courtesy of Pacsun

    Pacsun launches tycoon-based Roblox experience

    The game will showcase the apparel retailer’s spring collection and is the latest in a string of metaverse activations for the company.

    By Tatiana Walk-Morris • Feb. 17, 2023
  • Six models and designer Prabal Gurung are lined up wearing the new iMPOWER by Prabal Gurung for JCPenney collection.
    Image attribution tooltip
    Courtesy of J.C. Penney

    J.C. Penney, Prabal Gurung partner on apparel collection

    The 25-piece collection is all priced under $100 and will be available for a limited time starting March 2. 

    By • Feb. 17, 2023
  • Blonde haired person poses in a white tank top and dark colored hoodie
    Image attribution tooltip
    Courtesy of Victoria's Secret & Co.

    Frankies Bikinis, Victoria’s Secret introduce exclusive collection

    The swimwear and loungewear collection comes after the lingerie giant invested $18 million in the smaller direct-to-consumer brand last year.

    By • Feb. 16, 2023
  • Person wearing Harley Davidson apparel sits on a motorcycle.
    Image attribution tooltip
    Courtesy of Harley Davidson

    Harley-Davidson introduces H-D Collections, a curated assortment of apparel lines

    H-D Collections will launch with three lines, featuring new merchandise and vintage finds, and will showcase products online and in pop-up shops.

    By Tatiana Walk-Morris • Feb. 15, 2023
  • Bras on display in Lively's Austin store
    Image attribution tooltip
    Courtesy of Lively

    Lively moves into Canada

    The new market launch follows a number of changes at the intimates brand in recent years, including an acquisition and a CEO transition.

    By • Updated Feb. 14, 2023
  • A woman holding two bottles of Saltair products
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    Courtesy of Saltair

    Beauty brand Saltair launches fitness collaboration

    The company has released a seven-day workout program with The Sculpt Society centered around self-care and body confidence.

    By • Feb. 13, 2023
  • Photos of self care products from a number of companies including Bloom, Lume and So Glassy.
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    Courtesy of Target

    Target expands beauty assortment with ‘thousands’ of new products

    The effort includes bringing in new Black-owned and inclusive brands, as well as more products that meet its Target Clean standards.

    By Tatiana Walk-Morris • Feb. 13, 2023
  • Two people walk by an H&M store in London.
    Image attribution tooltip
    Carl Court via Getty Images

    What lies ahead for retail in 2023

    Value-conscious consumers, rising layoffs and new leadership at some of retail’s major players are just a few forces shaping the industry so far.

    By Retail Dive Staff • Feb. 13, 2023
  • Parked Chevy Volt plugged in to electric vehicle charger
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    iStock.com/Andrey Zhuravlev

    Sponsored by Broadsign

    A perfect pair: EV charging station and in-store display advertising

    Learn why EV chargers and in-store display advertising are a perfect duo for retailers and brands.

    By Rob Cote, Demand Generation Manager, Broadsign • Feb. 13, 2023
  • Person holding Panera Bread sandwhich and purse
    Image attribution tooltip
    Courtesy of Panera Bread
    Column

    The Weekly Closeout: Panera debuts baguette bag and Adidas navigates celebrity partner fallout

    The chain restaurant released a $39.50 purse and the sports retailer made recent headlines regarding its work with Beyoncé and Ye. 

    By Retail Dive Staff • Feb. 10, 2023
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
    Image attribution tooltip
    Courtesy of Kohl's

    Kohl’s names new chief merchandising and digital officer

    Nick Jones has 25 years of retail experience and most recently led U.K.-based Joules Group.

    By • Feb. 9, 2023
  • Express storefront at Easton Town Center in Columbus, Ohio.
    Image attribution tooltip
    Courtesy of Express via Businesswire

    Tan France replaces Rachel Zoe as lead stylist for Express

    France will lead the retailer’s styling community, while Zoe will continue her relationship with the retailer in a new capacity.

    By Tatiana Walk-Morris • Feb. 9, 2023