Marketing: Page 2

Macy's debuts 'Story' in 36 stores nationwide

The department store is leveraging its scale, often criticized by analysts, to expand the retail concept it acquired a year ago.

By Daphne Howland • April 10, 2019

Wayfair to launch livestreaming service on Way Day

It is the company's second year hosting the sales event, which points to a larger trend of retailers creating shopping holidays.

By Caroline Jansen • April 08, 2019

Guess joins resale buzz with vintage collection

The brand joins many retailers and online specialists in looking to the past for future sales, as second-hand growth outpaces the overall apparel market.

By Daphne Howland • April 08, 2019

Column

Retail Therapy: Meet Crocs' goth cousin

An Etsy shop is selling a pair of the shoes decked out in spikes, studs and chains for a breezy $250.

By Caroline Jansen • April 05, 2019

Adidas inks Beyoncé partnership, Ivy Park relaunch

The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.

By Cara Salpini • April 05, 2019

CNBC: Amazon demotes private label ads

The change to the private label product ads comes as major tech companies face regulatory scrutiny by public officials and rival brands.

By Erica Sweeney • April 05, 2019

Walmart rolls out new baby registry experience

The company is placing personalization and its mobile app at the forefront of the process.

By Caroline Jansen • April 04, 2019

Ascena debuts cross-brand loyalty program

Ann Taylor, LOFT, Lou & Grey, Ann Taylor Factory and LOFT Outlet are letting customers, including those without a store card, earn points across banners.

By Daphne Howland • April 04, 2019

'It was embarrassing': Why Reebok's digital strategy changed

Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is addressing those problems.

By Cara Salpini • April 04, 2019

Reebok kicks up 1st loyalty program

The athletics brand also announced a new digital strategy, which includes a complete website redesign in the next month.

By Cara Salpini • April 03, 2019

Staples launches brand revamp

The retailer also revealed five private labels and appears to be emphasizing its consumer-facing operations, but it has abandoned its coworking pilot.

By Daphne Howland • April 02, 2019

QVC plans 1st exclusive beauty brand

Carmindy Beauty will be developed with Batallure Beauty and will sell exclusively on the video commerce platform when it debuts in September.

By Cara Salpini • April 02, 2019

Sponsored

Q: How can retailers make consumers love their brand? A: Marketing personalization!

There are three proven marketing personalization strategies that retailers can use when building or maintaining a brand.

By Gregg Turek • April 02, 2019

In-app native ads led app installs during holidays, study says

Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.

By Robert Williams • April 01, 2019

How to tap into Gen Z's $143B spending power by smartphone

These consumers actively use mobile devices, but don't value e-commerce as much as millennials, according to market intelligence firm Numerator. 

By Lauren Manning • April 01, 2019

Take Care: How an indie store is merging coworking and retail

Becky Waddell launched a wellness-oriented office space inside her Washington, D.C. store and tapped into an emerging trend.

By Kaarin Vembar • April 01, 2019

Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site

A "shop by solution" feature gets people customized recommendations based on their needs.

By Robert Williams • March 29, 2019

H&M launches branding campaign to attract talent

Retailers that prioritize the promotion of their brand as an employer may see a recruiting boost, experts say.

By Valerie Bolden-Barrett • March 28, 2019

Influencer marketing startup Tribe snaps up $7.5M

The self-serve marketplace that helps brands acquire content from micro-influencers is also making a move into the U.S. market.

By Corinne Ruff • March 28, 2019

Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads

Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.

By Robert Williams • March 28, 2019

Nike reports strong numbers, faces racial discrimination suit

Growth in women's is over-indexing men's, CEO Mark Parker said, but the retailer's workplace culture has once again come under scrutiny.

By Cara Salpini • March 22, 2019

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Retail Therapy: Fast-food chains serve up absurdity

Dunkin', McDonald's and Burger King attempt to feed consumers' appetites in a less traditional way.

By Caroline Jansen • March 22, 2019

Walmart CTO departs to lead Pinterest engineering team

The aspirational social media site is undergoing internal changes, including filing a confidential IPO with the SEC last month.

By Samantha Ann Schwartz • March 22, 2019

Century 21 taps real New Yorkers in spring campaign

The iconic Manhattan retailer's messaging, awash in pastels, emphasizes the deals that fashionistas can find at its off-price stores.

By Daphne Howland • March 21, 2019

CNBC: Amazon suspends ads for products that don't make money

Amid a push to drive profitability for low-margin goods, the e-commerce company is reportedly pressuring brands to slash prices if they want to advertise products.

By Erica Sweeney • March 21, 2019