Marketing: Page


  • Three customers shop at a Target store.
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    Courtesy of Target
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    Dueling Amazon, Target October sales events return

    With the holidays right around the corner, both retailers will hold deal days next month on everything from toys to groceries and apparel. 

    By • Sept. 15, 2026
  • The exterior of a DSW Shoe Warehouse store with a blue sky
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    Nate Delesline III/Retail Dive
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    DSW to test affordable luxury shop-in-shops

    The Edit will debut at four existing locations this fall as the company looks to leverage the strength of its brand portfolio to bolster lackluster retail sales.

    By Lara Ewen • Sept. 15, 2026
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • Jack Quaid for Bonobos
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    Courtesy of Bonobos
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    Why Bonobos’ fall campaign centers on episodic content with Jack Quaid

    Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

    By Chris Kelly • Sept. 15, 2026
  • Target chief marketing and guest experience officer Mark Weinstein
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    Courtesy of Target
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    Target names chief marketing and guest experience officer

    Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.

    By Chris Kelly • Sept. 15, 2026
  • Three people hold up an oversized check for school lunches in a gymnasium
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    Permission granted by Old Navy
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    Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

    A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

    By Peter Adams • Sept. 15, 2026
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Getty Images
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    Teens start to trust AI recommendations more than friends, parents

    There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report.

    By Tatiana Walk-Morris • Sept. 14, 2026
  • Employees stack packages containing flowers in a warehouse.
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    Joe Raedle via Getty Images
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    FedEx launches Shopify app to combat surprise import charges

    FedEx Duty and Tax provides a cost guarantee at checkout and covers any overages to that amount.

    By Max Garland • Sept. 14, 2026
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s turns to Babies R Us as Sephora falters

    The department store is bringing the brand to more stores and adding an exclusive collection. Meanwhile Sephora at Kohl’s sales are down this year.

    By • Sept. 14, 2026
  • A man checks his phone while shopping in a supermarket.
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    Getty Images
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    Instacart, Shipt launch AI-powered shopping assistants

    The companies’ new marketplace tools can build grocery carts based on a conversation with a customer or an uploaded photo.

    By Catherine Douglas Moran • Sept. 14, 2026
  • Prada storefront.
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    Kaarin Vembar/Retail Dive
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    Why SoHo is still a retail favorite

    The New York neighborhood is seeing record low retail rental availability rates while some of the city’s other shopping corridors struggle.

    By Lara Ewen • Sept. 14, 2026
  • Happy female worker using digital tablet in a supermarket
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    shutterstock.com/Drazen Zigic

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    Sponsored by Diebold Nixdorf

    What separates top self-service performers from laggards?

    Discover the practices helping leading retailers improve self-service performance over time.

    Sept. 14, 2026
  • A Swatch Bar at Michaels.
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    Courtesy of Michaels
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    After demise of Joann locations, fabric is now in 90% of Michaels stores

    The craft retailer has expanded its Knit & Sew Shop and is hosting events in honor of National Sewing Month to celebrate.

    By • Sept. 11, 2026
  • Chewy, fulfillment center, conveyor belt
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    Permission granted by Chewy
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    Column

    The Weekly Closeout: Chewy’s sales jump and a retail exec turns politician

    The pet retailer scored more than 7% net sales growth in the most recent quarter. Meanwhile, former Hudson’s Bay CEO Helena Foulkes could soon be Rhode Island’s governor.

    By Retail Dive Staff • Sept. 11, 2026
  • OpenAI, ChatGPT
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    Justin Sullivan via Getty Images
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    Amazon pilots ad services in ChatGPT: What marketers need to know

    The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

    By Peter Adams • Sept. 11, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target introduces AI-powered photo search, review features

    The retailer is accelerating its AI capabilities to boost personalization and product discovery.

    By Tatiana Walk-Morris • Sept. 10, 2026
  • Ace Hardware executives at the 2026 Upfronts in Chicago.
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    Kaarin Moore/Retail Dive
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    Ace Hardware: ‘We’re in the business of building national brands’

    The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.

    By • Sept. 8, 2026
  • Alexa+ on a device.
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    Courtesy of Amazon
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    Amazon Prime members now get free Alexa+ access

    The new perk follows a quarter of double-digit growth in Prime membership as Amazon and rivals emphasize the importance of their paid membership programs.

    By Bryan Wassel • Sept. 4, 2026
  • Hilary Duff for Reebok
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Reebok partners with Hilary Duff and Saks Fifth Avenue launches fall campaign

    The pop icon is the athletic retailer’s latest ambassador. Meanwhile, the department store, and sister brand Neiman Marcus, debuted seasonal campaigns. 

    By • Sept. 4, 2026
  • The facade of a Petco store.
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    Bruce Bennett / Staff via Getty Images
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    Petco loses millions due to loyalty program

    When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson said.

    By Bryan Wassel • Sept. 4, 2026
  • A row of people with their arms akimbo look away from the camera.
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    Courtesy of Victoria's Secret & Co.
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    Victoria’s Secret embraces nostalgia, entertainment trends

    The lingerie giant has also worked to improve core product like bras, which boosted Q2 sales growth across brands, categories and channels.

    By • Sept. 3, 2026
  • Walmart now delivers Dunkin'
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    Courtesy of Walmart
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    Walmart shoppers can now get Dunkin’ delivered alongside orders

    The service follows a similar announcement with Subway as the retailer aims to become a contender in the restaurant delivery space.

    By • Sept. 3, 2026
  • View of Kohl's storefront with logo
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    Justin Sullivan via Getty Images
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    Kohl’s unites marketing, digital under new chief customer officer role

    The position combines media, loyalty, digital commerce and other functions under one title. Chief Marketing Officer Christie Raymond will depart the company.

    By Bryan Wassel • Sept. 2, 2026
  • The entrance to a mall store.
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    Daphne Howland/Retail Dive
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    Sephora to pilot TikTok Shop experience

    The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.

    By • Sept. 2, 2026
  • Amazon fulfillment center
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    Ethan Miller/Getty Images via Getty Images
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    Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges

    Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.

    By Peter Adams • Sept. 1, 2026
  • A green and yellow Delia's Target collection hoodie on a brunette model
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    Retrieved from Target's website on August 31, 2026
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    Target bets on ’90s nostalgia with exclusive Delia’s collection

    The assortment offers a fresh take on the brand’s vintage style and includes a version of its famous catalog. 

    By • Aug. 31, 2026