Marketing: Page 2

  • The interior of Ernesta New York City showroom
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    Courtesy of Ernesta
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    Online rug retailer Ernesta opens first brick-and-mortar store

    The brand started by Peloton co-founders John Foley, Hisao Kushi and Yony Feng has turned to New York's Upper East Side for its showroom.

    By April 5, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    Shein, Temu have high customer overlap with TikTok Shop: report

    Even while facing a potential ban in the U.S., the platform is dominating social shopping, an Earnest Analytics report finds. 

    By Tatiana Walk-Morris • April 5, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Interior of a bedroom with a bed in the center, rug on the carpet. Two lights are above the headboard on the wall, along with an abstract painting.
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    Courtesy of Interior Define
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    The Citizenry opens outpost in Interior Define store

    The tie-up between the two Havenly-owned brands allows The Citizenry to expand its physical presence after opening a flagship in New York City.

    By Howard Ruben • Updated April 9, 2024
  • The exterior of Puma Studio LA
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    Courtesy of Puma
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    The Weekly Closeout: Puma plots design space in LA, Bank of America downgrades Figs

    The athletics brand said the studio will open in 2025, while spending pullbacks contributed to the scrubs brand’s recent negative rating.

    By Retail Dive Staff • April 5, 2024
  • Dog pulling on toy
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    Courtesy of Bark
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    Bark adds 2 pet industry veterans to C-suite

    New chief revenue and chief marketing officers join with experience from pet brands Outward Hound and JustFoodForDogs.

    By April 4, 2024
  • T-Pain and Ludacris perform onstage with mics in their hands at the 2024 iHeartRadio Music Awards.
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    Kevin Winter/Getty Images for iHeartRadio via Getty Images
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    Ludacris, T-Pain to headline Revolve festival

    Brands like rhode and SuperGoop are participating in the annual summer event with artist performances and freebies.

    By April 3, 2024
  • Lizzo wearing pieces from Yitty's swimwear collection
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    Courtesy of Yitty
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    Lizzo’s Yitty brand launches into swimwear

    The Shaping Swim collection comes on the heels of parent company Fabletics launching compression swimwear in its third collection with Khloé Kardashian.

    By Howard Ruben • April 3, 2024
  • Person holding a mobile phone with the Poshmark website pulled up.
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    Courtesy of Poshmark
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    Poshmark enlists sustainable brands for live shopping event series

    Brands including Rothy’s and Christy Dawn will host shows to spotlight circular fashion in celebration of Earth Month. 

    By Tatiana Walk-Morris • April 3, 2024
  • Actor Kristen Wigg as Target Lady in a campaign for the retailer
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    Permission granted by Target
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    Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

    The brand has tapped Kristen Wiig to reprise the bowl cut-touting character as part of its spring Circle Week promotional blitz.

    By Peter Adams • April 3, 2024
  • A display of Grove Collaborative's rebranded products.
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    Courtesy of Grove Collaborative
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    Grove Collaborative refreshes core brand Grove Co.

    The company is consolidating all of its private brands under one label as it looks to increase its visibility on retail shelves.

    By April 2, 2024
  • Outside window of a West Elm store.
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    Daphne Howland/Retail Dive
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    West Elm launches mobile app

    The app allows users to filter by need, and comes amid declining revenues for the home retailer.

    By Tatiana Walk-Morris • April 2, 2024
  • Skims Kim Kardashian campaign
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    Courtesy of Skims
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    Skims clones Kim Kardashian for first TV push

    Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.

    By Chris Kelly • April 1, 2024
  • Khloé Kardashian modeling items from her latest Fabletics collection
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    Courtesy of Fabletics
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    Fabletics launches third collection with Khloé Kardashian

    The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.

    By Howard Ruben • April 1, 2024
  • Close up of person's hands typing on a laptop
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    damircudic via Getty Images
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    More than half of shoppers would use generative AI for clothing purchases: Adobe

    Seventy-one percent of respondents said they think using the technology to try on products virtually would boost their buying confidence.

    By Tatiana Walk-Morris • April 1, 2024
  • A person with long brown hair looks to the side.
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    Courtesy of Dillard's
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    Dillard’s, Caelynn Bell team up on capsule collection for spring and summer

    The assortment of dresses, separates and footwear is part of the department store's exclusive women's label Gianni Bini.

    By April 1, 2024
  • Graphic animation digital marketing
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    Rudzhan Nagiev via Getty Images
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    Sponsored by Firework

    The future of e-commerce is video: 5 undeniable consumer stats

    Consumers want more product videos and they want them now. It’s time to start thinking video-first.

    April 1, 2024
  • The storefront of Miniso's second Times Square location.
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    Courtesy of Miniso
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    The Weekly Closeout: Beyond partners with X as Miniso pops up in Times Square

    The home retailer’s social media deal involves short- and long-form content. Meanwhile, Miniso’s store concept follows a successful flagship in New York.

    By Retail Dive Staff • March 29, 2024
  • Gabrielle Union for Knix
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    Courtesy of Knix
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    Knix signs Gabrielle Union as global brand ambassador

    The actor will be featured in the new “Knix for Life” campaign and will be involved in events and other initiatives for the period care brand.

    By Howard Ruben • March 29, 2024
  • Beautycounter fragrances
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    Courtesy of Beautycounter
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    Beautycounter breaks into fragrances

    At launch, the collection includes five fragrances and will be available on the brand’s website, stores and through its team of independent sellers.

    By Howard Ruben • March 28, 2024
  • Haus Laboratories makeup by Lady Gaga
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    Courtesy of Haus Laboratories by Lady Gaga
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    Haus Labs by Lady Gaga doubles down on Europe

    The brand this week began selling in over a dozen countries through its partnership with Sephora.

    By March 28, 2024
  • The exterior of a store with a banner that reads "Bath & Body Works."
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    Courtesy of Bath & Body Works
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    Every room in the house is ‘where the customer wants us to go’: Bath & Body Works CEO

    Gina Boswell said the brand is now in roughly 40% of American households as it expands its assortment to areas like laundry.

    By March 28, 2024
  • Levi's "The Floor is Yours" campaign
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    Courtesy of Levi's
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    Inside Levi’s first campaign from new creative agency

    Chief Marketing Officer Kenny Mitchell explains how “The Floor Is Yours” positions the brand as the “unofficial uniform for progress.”

    By Chris Kelly • March 27, 2024
  • Martha Stewart holding a plant in a greenhouse.
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    Courtesy of Tractor Supply
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    Tractor Supply, Martha Stewart launch gardening apparel collection

    The Martha Stewart Garden Apparel Line includes eight clothing items and can be found in 50 select stores and online. 

    By Tatiana Walk-Morris • March 26, 2024
  • Individuals hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC.
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    Anna Moneymaker / Staff via Getty Images
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    Deep Dive

    Why the latest TikTok ban attempt is different — and what it means for marketers

    A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

    By Jessica Deyo • March 26, 2024
  • Kendra Scott Launches Fine Jewelry
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    Courtesy of Kendra Scott
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    Kendra Scott expands fine jewelry offering with lab grown diamond collection

    The jewelry company said it was a “natural category addition” that allows it to offer high-end jewelry at more affordable prices.

    By March 25, 2024