Marketing: Page 2


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    Courtesy of PetSmart

    PetSmart launches pet photos with Santa, photo contest

    The retailer has introduced new services and merchandise, but its business practices have recently come under fire.

    By Tatiana Walk-Morris • Dec. 15, 2021
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    Courtesy of Nike

    Nike acquires virtual sneaker company Rtfkt

    The purchase comes on top of several others Nike has made to improve its digital capabilities, including data integration platform Datalogue.

    By Dec. 14, 2021
  • Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
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    Courtesy of TalkShopLive

    Walmart teams with TalkShopLive as social commerce ramp up continues

    Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

    By Chris Kelly • Dec. 14, 2021
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    Courtesy of Forever 21, JCPenney

    Forever 21 launches at J.C. Penney

    The two retailers have been through recent bankruptcies and share a parent company. 

    By Dec. 13, 2021
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    ViewApart via Getty Images

    Gen Zers relied on buy now, pay later during the holidays. It's time to pay up.

    What may be a beneficial feature to retailers poses risks to young consumers who've increasingly flocked to installment services.

    By Dec. 13, 2021
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    TippaPatt/Shutterstock

    Sponsored by Mitto

    Consumers expect an omnichannel experience for their holiday shopping spree; is your brand ready to deliver?

    Recent survey shows that top performing brands have embraced an omnichannel strategy. Check out their success.

    By Laura Apel, SVP Marketing at Mitto • Dec. 13, 2021
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    filadendron, 923079848 via Getty Images
    Sponsored by LiveRamp

    Thinking of building a retail media network? Start with your identity strategy

    A strong data strategy is an organization's competitive advantage. However, as part of the data strategy, retailers need to have control over their customer identity.

    By Maureen Noonan, Head of Industry, Retail/CPG at LiveRamp • Dec. 13, 2021
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    Win McNamee via Getty Images
    Opinion

    Shortage signs versus facing: How retailers should deal with stockouts

    There are benefits and risks to each strategy, writes Gad Allon, faculty director of the Jerome Fisher Program in Management and Technology at the University of Pennsylvania.

    By Gad Allon • Dec. 9, 2021
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    Retrieved from Piqsels.

    Uber to deliver holiday goods from Rite Aid, GoPuff other retailers via Uber Eats

    The new holiday shop will also offer Christmas tree and wreath deliveries in select cities across the country. 

    By Tatiana Walk-Morris • Dec. 8, 2021
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    Courtesy of Amazon

    Amazon's holiday window showcases Alexa-enabled experiences

    The century-old tradition of holiday window displays gets an update via smart technology as shoppers return to stores. 

    By Nina Lentini • Dec. 7, 2021
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    Courtesy of Yahoo

    Walmart and Yahoo tailor holiday content for social, AR shopping

    After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

    By Natalie Koltun • Dec. 6, 2021
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    Courtesy of WHP Global
    Column

    The Weekly Closeout: The Container Store brings in new brands and the latest Toys R Us comeback

    The home goods retailer is adding products from Blueland and The Laundress, while the once-ubiquitous toy retailer is entering brick and mortar again.

    By Retail Dive Staff • Dec. 3, 2021
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    Courtesy of Ulta

    Ulta's Q3 sales hit a record $2B as it finishes Target expansion for 2021

    COO Kecia Steelman said customers are shopping the entire assortment at the big-box retailer.

    By Dec. 3, 2021
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    Courtesy of Popsugar

    Popsugar releases first fitness equipment line at Target

    The 17-item collection, which will be available in the retail giant's stores and on its website, features products like yoga mats, dumbbells and kettlebells.

    By Tatiana Walk-Morris • Dec. 3, 2021
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    Courtesy of Fabletics

    Fabletics taps actress Vanessa Hudgens to promote new Velour clothing line

    The retailer released its "first-ever lifestyle collection," which caters to women 18 to 45 and is inspired by '70s fashion. 

    By Tatiana Walk-Morris • Dec. 3, 2021
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    Courtesy of REI

    REI names Amazon veteran its first chief commercial officer

    Cameron Janes spent over 14 years at Amazon, many of them as vice president of stores and physical retail.

    By Dec. 2, 2021
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    Courtesy of Parade

    Parade opens first brick-and-mortar store in SoHo

    The location features a technicolor archway, a claw machine where customers can win products and a life-size circus tent.

    By Tatiana Walk-Morris • Dec. 2, 2021
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    Courtesy of WHP Global

    Toys R Us to open new flagship at American Dream mall

    The two-story, 20,000-square-foot store is set to open in mid-December and marks yet another brick-and-mortar comeback for the brand. 

    By Dec. 1, 2021
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    Courtesy of Dick's Sporting Goods

    Carrie Underwood to leave Dick's Calia brand

    In an Instagram post, the singer said she had finished her last collection with the retailer. The joint private label is a top performer at Dick's.

    By Dec. 1, 2021
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    Courtesy of Hims & Hers

    Hims & Hers taps Uber to deliver personal care, sexual wellness products

    The brand has partnered with the ridesharing company to bring items like sleep gummies, condoms and lubricants to consumers. 

    By Tatiana Walk-Morris • Nov. 30, 2021
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    Cara Salpini/Retail Dive

    Lululemon trades lawsuits with Peloton as design dispute deepens

    The athleisure apparel brand accused the cycle maker of selling "knock-offs" after Peloton launched its own apparel line.

    By Nov. 30, 2021
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    Courtesy of Peloton

    Peloton sues Lululemon in dispute over apparel line

    After the cycle maker launched its own private label apparel, the athleisure specialist claimed the new products infringed on its patents.

    By Nov. 29, 2021
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    Retrieved from Joybird on November 24, 2021

    Joybird launches first national TV campaign

    The DTC customizable furniture brand aims to use the campaign, which debuted ahead of Black Friday, to reach new customers.

    By Nov. 24, 2021
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    Courtesy of Dick's Sporting Goods

    Dick's plots new House of Sport, Public Lands stores as sales rise 14%

    The athletics retailer also has a new chief financial officer in Navdeep Gupta, who took on the role last month.

    By Nov. 24, 2021
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    Courtesy of Walmart

    Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

    A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the holiday season.

    By Peter Adams • Nov. 24, 2021