Marketing: Page 2
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Knix makes a bigger play for the US market with New York store opening
The SoHo location will feature bra bars, as well as a selection of the brand’s underwear, activewear and its teen brand, Kt by Knix.
By Howard Ruben • Aug. 19, 2025 -
Active footwear a bright spot in the first half of the year
Nevertheless, a Circana report found U.S. footwear sales fell 1% from January to June, with the fashion and outdoor categories leading the declines.
By Cara Salpini • Aug. 19, 2025 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
J.C. Penney debuts Aeropostale, Hurley in fall assortment
The department store will also carry exclusive designs from JS Jessica Simpson as it pushes forward a style and value brand position.
By Tatiana Walk-Morris • Aug. 18, 2025 -
Beyond rebrands to Bed Bath & Beyond
The parent company is taking on the name of one its brands at a corporate level and changing its trading symbol back to BBBY.
By Dani James • Aug. 18, 2025 -
Sponsored by PA Consulting
The new rules of retail: Shape a better future. Win real growth.
Consumers aren’t chasing brands—they’re chasing meaning. Learn five ways to meet them where it matters.
By Jorge Aguilar, Growth strategy expert at PA Consulting • Aug. 18, 2025 -
Column
The Weekly Closeout: Walmart settles $5.6M lawsuit, Target drops Halloween assortment
The consumer protection lawsuit alleged the mass retailer overcharged customers, while products from Target's spooky collection start at $1.
By Retail Dive Staff • Aug. 15, 2025 -
Deep Dive
How to win back-to-school marketing as American Eagle’s big bet blows up
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
By Jessica Hammers • Aug. 13, 2025 -
Dick’s Sporting Goods grows bets on sports content with in-house studio
Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.
By Peter Adams • Aug. 13, 2025 -
Indochino deepens partnership with Nordstrom
With five additional shop-in-shops slated to open in the department store’s locations, the concept will now be in 38 of Nordstrom’s stores.
By Howard Ruben • Aug. 12, 2025 -
Nordstrom brings on Nike for latest pop-up
The in-store effort at The Corner in the company's New York flagship will feature apparel geared toward runners.
By Tatiana Walk-Morris • Aug. 11, 2025 -
Bath & Body Works targets Gen Z as it enters 600 college campuses
The initiative, which marks the retailer’s largest distribution effort outside of its own stores, is part of a strategy to attract younger shoppers.
By Howard Ruben • Aug. 8, 2025 -
With an eye on transformation, The Vitamin Shoppe names chief strategy officer
Months after a sale to private equity, the retailer has created a new role to steer its strategy across marketing, e-commerce and mergers and acquisitions.
By Tatiana Walk-Morris • Aug. 7, 2025 -
Target adds The Wild Collective, a brand featuring NCAA-licensed apparel
The mass merchant is tripling its assortment of game day items and offering verified students half off its Target Circle 360 membership through Sept. 13.
By Howard Ruben • Updated Aug. 13, 2025 -
PetSmart hires former Walmart exec as chief commercial officer
Jesica Duarte, who joins the pet retailer with more than 30 years of leadership experience, also worked at J.C. Penney and Estée Lauder.
By Tatiana Walk-Morris • Aug. 6, 2025 -
Columbia slams ‘pristine’ outdoors marketing with new brand platform
Part of a broader strategy to attract younger consumers, “Engineered for Whatever” leverages dark humor and grit to show off the brand’s gear.
By Peter Adams • Aug. 6, 2025 -
Framebridge expands footprint with 6 planned California stores
The DTC framing company recently opened its first two stores in the state, in Palo Alto and Santa Monica.
By Howard Ruben • Aug. 5, 2025 -
Anthropologie upgrades Maeve private label to stand-alone brand
Maeve will have its own social channels and stores, with its first branded retail concept opening this fall.
By Tatiana Walk-Morris • Aug. 5, 2025 -
A Macy’s private label gets a ‘Palm Royale’ collab
On 34th, the first brand developed for the department store by Target veterans, released a collection from the show’s costume designer, Alix Friedberg.
By Daphne Howland • Aug. 4, 2025 -
Labubus, Gen Z and the collection obsession
The adorable tiny monster that’s taken over social media feeds speaks to a larger phenomenon of the need for trending trinkets.
By Xanayra Marin-Lopez • Aug. 4, 2025 -
Column
The Weekly Closeout: Tillys, J. McLaughlin get new CEOs
Outdoors veteran Nate Smith will join the youth apparel company, while interim chief Greg Unis is taking over permanently at the upscale brand.
By Retail Dive Staff • Aug. 1, 2025 -
Best Buy to pilot Ikea shop-in-shops
This year, the home retailer will make some of its services and products available at another business in the U.S. for the first time.
By Dani James • July 31, 2025 -
Victoria’s Secret’s Pink goes after Gen Z with LoveShackFancy collab
The move builds on a larger effort to attract young shoppers by dedicating more in-store space to Pink and broadening that banner’s apparel assortment.
By Tatiana Walk-Morris • July 31, 2025 -
First stand-alone Martha Stewart stores open, starting in Dubai
Owner Marquee Brands soon plans to open additional locations in India, Kuwait and Saudi Arabia.
By Kaarin Moore • July 31, 2025 -
TikTok expands efforts to move beyond the phone
By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.
By Xanayra Marin-Lopez • July 30, 2025 -
Beyond Yoga partners with Issa Rae as it launches brand platform
Seek Beyond kicks off with a campaign that also stars The Sculpt Society founder Megan Roup and Big Girls Who Run LA co-founder Danielle Burnett.
By Howard Ruben • July 30, 2025