Marketing: Page
-
Kohl’s prices thousands of back-to-school items under $25 as consumers look for deals
The season could be a critical test for the struggling department store, whose years-long turnaround has failed to gain much traction.
By Daphne Howland • July 8, 2026 -
FP Movement launches Asics footwear collaboration
The tie-up is one of several merchandising efforts from Free People this year and comes as the brand embarks on a brick-and-mortar expansion.
By Dani James • July 8, 2026 -
Trendline
Retail's quest to improve the customer experience
From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Walmart cuts prices on groceries and other goods
President Donald Trump said the initiative came at his request, though Walmart did not mention the Trump administration in its announcement.
By Peyton Bigora • Updated July 7, 2026 -
Nordstrom teases retail’s other big summer sale
The department store’s annual event differs from most because it features discounts on merchandise set to drop in the fall.
By Daphne Howland • July 7, 2026 -
Staples, Dollar General tout 2025 pricing for back-to-school sales
Both retailers highlighted dozens of products priced at $1 and under, with teachers getting extra discounts.
By Dani James • July 7, 2026 -
For luxury, the in-store experience still reigns
Aspirational clients ultimately want human interactions and unique experiences from luxury brands.
By Kristen Doerer • July 7, 2026 -
Sponsored by Fluent, Inc
Your ‘omnichannel’ media strategy is ignoring half the shopper journey
Commerce media's measurement problem isn't a secret. Brands know it. Retailers know it. And Fluent has the answer.
July 6, 2026 -
Bath & Body Works collabs with Hilary Duff to introduce Fruit Fusion
The pop star is brand ambassador and creative partner on the new fruit-forward franchise, designed to introduce scents over time.
By Kaarin Moore • July 6, 2026 -
Q&A
Ulta’s chief marketer on blending brand building and omnichannel marketing
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
By Chris Kelly • July 6, 2026 -
Target, Parachute team up again on home capsule collection
The two partnered last year and are back for round two as Target revamps its merchandise offerings.
By Tatiana Walk-Morris • July 2, 2026 -
4 experts on how to make AI investments worthwhile
Leaders at CCW Las Vegas discussed the challenges of and strategies for cutting through AI hype, from understanding how costs scale to investing with customers in mind.
By Bryan Wassel • July 2, 2026 -
Stitch Fix expands AI image generation to improve personalization
With Stitch Fix Vision, users can now create photos of themselves on demand in recommended outfits.
By Tatiana Walk-Morris • July 2, 2026 -
Under Armour partners with Feng Chen Wang on women’s strategy
The label showcased elements from the upcoming partnership at its June runway show during Paris Fashion Week.
By Lara Ewen • July 1, 2026 -
Dick’s adds paid loyalty tier for $99 a year
Benefits for ScoreCard+ members include $100 in rewards each year in increments of $25 per quarter.
By Cara Salpini • July 1, 2026 -
Amazon, J.C. Penney dangle gas-related deals ahead of July 4
At the e-commerce giant, the savings are only for Prime members, while at the department store customers can trade a gas receipt for $10 off.
By Daphne Howland • June 30, 2026 -
What Walmart’s Vibe.co deal means for CTV, retail media convergence
The acquisition of the platform designed for small- and mid-sized businesses speaks to the evolution of streaming TV advertising.
By Chris Kelly • June 30, 2026 -
Adult women are driving toy industry growth
Meanwhile, social media is influencing the segment, fueled by ASMR content and unboxing videos.
By Kaarin Moore • June 30, 2026 -
Sponsored by Rokt
The loyalty metric no one wants to explain
Repeat purchases aren't proof of loyalty. Incrementality is.
By Eli Chamberlin, Director of Product at Rokt • June 29, 2026 -
J.C. Penney, Aéropostale link loyalty programs
Customers who shop at both retailers can earn points to redeem at either one. Both companies are part of the Catalyst Brands portfolio.
By Tatiana Walk-Morris • June 26, 2026 -
Column
The Weekly Closeout: Adidas gets into PPE, Five Below fills out C-suite
The athletics retailer debuted a safety footwear collection with Glo Brands B.V., while the discount chain hired a chief retail officer and a chief legal officer.
By Retail Dive Staff • June 26, 2026 -
How retailers are thinking about omnichannel in the age of AI
The tech has offered new ways to drive traffic and manage loyalty programs, but retail is still about emotional connection, executives at Ulta, Stitch Fix and Tapestry said.
By Lara Ewen • June 25, 2026 -
FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom
The toy company's second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.
By Kaarin Moore • June 25, 2026 -
Mickey Drexler: ‘If I make a mistake, I make a mistake’
The Alex Mill chairman told CommerceNext attendees that being fired from Gap was a “nightmare” but said he now has the best job he’s ever had.
By Lara Ewen • June 25, 2026 -
Podcast
The Backroom: The weight-loss era is not just about selling clothes
Liza Amlani, principal at Retail Strategy Group, joins us to discuss how retailers and brands can successfully grapple with what she calls “fit volatility.”
By Retail Dive Staff • June 25, 2026 -
Walmart gets bullish on advertising business with Vibe.co acquisition
The retailer plans to strengthen its higher-margin advertising division through a deal to acquire the CTV tech platform.
By Dani James • June 24, 2026