Marketing: Page 2

  • Several cars parked in a lot in front of a "BuyBuy Baby" store.
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    "buybuy Baby" by ajay_suresh is licensed under CC BY 2.0
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    BuyBuy Baby announces locations of 11 store openings ahead of holidays

    The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall.

    By • Nov. 14, 2023
  • Rendering of a Toys R Us store.
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    Courtesy of WHP Global
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    Toys R Us to open flagship store in Mall of America

    The toy brand, which will open the new location before Thanksgiving, also has a store at American Dream and a national presence inside Macy’s stores. 

    By Tatiana Walk-Morris • Nov. 14, 2023
  • Explore the Trendline➔
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    Pexels; Adrianna Calvo
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    Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Virtual interior of a house as part of J. Crew's holiday-themed store.
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    Courtesy of J. Crew
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    J. Crew unveils holiday-themed virtual store

    Appearing as a snow lodge for women’s apparel and a ski chalet for men’s, the experience includes a scavenger hunt and an AI holiday card generator.

    By Tatiana Walk-Morris • Nov. 14, 2023
  • A person holding a Stanley Quencher tumbler.
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    Permission granted by Stanley
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    Deep Dive

    The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

    The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

    By • Nov. 14, 2023
  • A Sephora at Kohl's location
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    Courtesy of Kohl's
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    Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

    Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

    By • Nov. 14, 2023
  • The interior of Beyond Yoga's Chicago store in the Fulton Market District.
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    Courtesy of Beyond Yoga
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    Beyond Yoga opens first store outside of California

    The 1,700-square-foot space opened in Chicago’s Fulton Market District and marks the Levi Strauss-owned activewear brand’s sixth location.

    By Howard Ruben • Nov. 13, 2023
  • Three multi colored Grove Collaborative bottles displayed in a white bucket and a green backdrop
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    Permission granted by Grove Collaborative
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    Grove Collaborative’s DTC active customers decline amid profitability focus

    Operating expenses dropped 38.5% in Q3 and the company's new CEO Jeff Yurcisin told Retail Dive that reining in marketing spend is the right long-term decision. 

    By • Nov. 13, 2023
  • Shein designers check out products at the Shein Home for the Holidays event in Times Square.
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    Courtesy of Shein
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    Shein to host holiday pop-up in Forever 21’s Times Square store

    Shein’s “Home for the Holidays” in-store experience demonstrates a deepening relationship with another fast-fashion retailer. 

    By Tatiana Walk-Morris • Nov. 13, 2023
  • The interior of Cider's pop-up in New York City's SoHo neighborhood.
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    Courtesy of Cider
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    Gen Z brand Cider opens NYC pop-up

    The store, located in New York City’s SoHo neighborhood, marks the first U.S. pop-up for the fast-fashion brand.

    By Howard Ruben • Nov. 10, 2023
  • Dark clouds over a store entrance. A brick-red exterior wall with a "Kohl's" sign.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Kohl’s board chair to step down, Athleta debuts experiential fitness series

    The department store said Peter Boneparth will retire in May, while the athletics brand is planning events across North America.

    By Retail Dive Staff • Nov. 10, 2023
  • Three women are seen sitting outside on a snowy park bench as part of Amazon's "Joy Ride" 2023 holiday ad.
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    Permission granted by Amazon
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    Amazon embraces the joy of friendship for global holiday campaign

    “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

    By Jessica Deyo • Nov. 10, 2023
  • Whole Foods
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    Courtesy of Whole Foods Market
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    Amazon is extending grocery delivery and pickup to non-Prime users nationwide

    The online services are now available to non-members through Amazon Fresh, and will soon expand to markets where Whole Foods operates.

    By Jeff Wells • Nov. 9, 2023
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Vembar/Retail Dive
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    Macy’s introduces early holiday deals

    The retailer is running Black Friday events throughout November, and stores will be closed on Thanksgiving Day. 

    By Tatiana Walk-Morris • Nov. 9, 2023
  • A family walks down a Walmart aisle.
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    Courtesy of Walmart
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    Walmart adds sensory-friendly hours to all stores

    What started as a Saturday morning pilot during the back-to-school season has become a permanent daily feature across the retailer’s fleet.

    By Tatiana Walk-Morris • Nov. 9, 2023
  • A person holding an oversized bottle of Kendra Scott's Ruby Musk perfume.
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    Courtesy of Kendra Scott
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    Kendra Scott expands into fragrance

    The accessories brand launched a limited collection of scents, which debuted in all company-owned stores Wednesday.

    By Howard Ruben • Nov. 8, 2023
  • A headshot of a person with a full beard, with their head covered by a white hoodie.
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    Courtesy of Adidas
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    Yeezy brings in $375M for Adidas in Q3, as overall net sales fall 6.4%

    The company is undecided about how to handle remaining stock from a collaboration it nixed a year ago over problematic behavior from Ye.

    By • Nov. 8, 2023
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour revamps marketing approach as outlook worsens

    CEO Stephanie Linnartz also touted the addition of John Varvatos to its design team and said he is already building a “design-led culture.”

    By • Nov. 8, 2023
  • Inside of GNC's flagship store in Pittsburgh, Pennsylvania.
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    Courtesy of GNC
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    GNC opens flagship store in Pittsburgh

    The new store is part of the brand’s strategy to redesign brick and mortar layouts for an enhanced shopper experience.

    By Tatiana Walk-Morris • Nov. 7, 2023
  • A person with a cardboard box marked "Amazon" going up steps outside.
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    Courtesy of Amazon
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    Amazon rolls out early Black Friday deals

    Following a positive quarter, the e-commerce giant is competing with other major retailers for shoppers ahead of the sales event.

    By Tatiana Walk-Morris • Nov. 7, 2023
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    Alex Wong via Getty Images
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    Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

    The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

    By Peter Adams • Nov. 7, 2023
  • Build-A-Bear Workshop store
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    "Potomac Mills Build-A-Bear Workshop" by Aolden23 is licensed under CC BY-SA 3.0
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    The right stuff: How Build-A-Bear is creating a cuddly (and lucrative) empire

    The specialty retailer is landing record sales, enticing adult shoppers and sporting a plethora of store formats. It’s even made a holiday movie.

    By • Nov. 7, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 6, 2023
  • Grey and white Allbirds sneakers modeled on two feet atop a wood chair
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    Permission granted by Allbirds
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    Allbirds releases updated version of Wool Runner shoe

    The brand — which is undergoing a transformation plan — launched the original version of what would become its first-ever sneaker in 2016.

    By • Nov. 6, 2023
  • Folded business shirts and other merchandise sit on blond wood shelves.
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    Courtesy of J.McLaughlin
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    J.McLaughlin opens second menswear-only store

    The Palm Beach, Florida, location comes as the brand places a renewed focus on its men’s business.

    By Howard Ruben • Nov. 6, 2023
  • Bath & Body Works products from its Mens line.
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    Courtesy of Bath & Body Works
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    Bath & Body Works takes men’s products on tour with immersive pop-up

    The showcase will be stationed alongside sporting events on a tour of nine markets as the company builds its male customer base.

    By • Nov. 6, 2023