Nike and Adidas take their rivalry to the World Cup. Who will win?

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.

By Chris Kelly • June 9, 2026

Optimus Prime will take your call: Hasbro leans into AI-driven licensing

The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.

By Kaarin Moore • June 9, 2026

Explore the Trendline➔

Retail's quest to improve the customer experience

From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Amazon launches AI image generator to narrow search queries

Users describing a product in the e-commerce giant’s app can now choose from a variety of AI-generated images to shop similar items. 

By Tatiana Walk-Morris • June 8, 2026

Best Buy rolls out Meta Lab shop-in-shops

The retailer will debut the spaces — which allow shoppers to test Meta's lineup of AI glasses and VR headsets — at 50 locations this summer.

By Dani James • June 8, 2026

How brands are celebrating 250 years of America amid political polarization

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

By Chris Kelly • June 8, 2026

Loyalty is the new growth engine and retailers are just starting to figure that out

Why loyalty is becoming retail's most valuable growth asset.

By Stephen Rivera • June 8, 2026

Torrid heads to the post office, mall to woo customers

Earlier this year the plus-size retailer relaunched a direct-mail campaign that proved to be highly effective in acquiring and reactivating customers.

By Daphne Howland • June 5, 2026

Lululemon slashes guidance due to ‘negative commentary,’ underwhelming launches

Encouraging signs in Q1 were overshadowed by worsening trends that point to a protracted turnaround ahead.

By Cara Salpini • June 5, 2026

The Weekly Closeout: Nike’s reality check, GameStop’s record earnings

The athletic retailer’s performance business needs to grow up to 25% to hit guidance, according to analysts, while the game company reported the highest quarterly net income in its history. 

By Retail Dive Staff • June 5, 2026

Target Circle Deal Days kicks off in June

The sales event lands on the same dates as Amazon Prime Day, as the companies go head-to-head for summertime shoppers.

By Tatiana Walk-Morris • June 4, 2026

Retailers turn to AI for productivity, personalized shopping

Best Buy, Gap and Dick’s Sporting Goods detailed how AI investments were reshaping their businesses during their Q1 earnings calls.

By Paige Gross • June 4, 2026

QVC celebrates 40th anniversary with TikTok Shop event

Amid QVC Group’s bankruptcy proceedings, the company is promoting a live event, a new podcast and the release of a documentary. 

By Tatiana Walk-Morris • June 4, 2026

Steph Curry trades Under Armour partnership for a deal with Li-Ning

The NBA star broke ties with his former partner in November and will now focus on growing the Curry Brand under a Chinese sportswear company.

By Cara Salpini • June 3, 2026

Macy’s revamped half its stores and customers followed

As it improves merchandising and customer experience at 200-plus stores, some analysts now see the department store taking share from weaker rivals.

By Daphne Howland • June 3, 2026

Costco’s personalization effort drives $500M in digital sales

Personalized product recommendation carousels drive three times higher digital conversion rates than usual, CFO Gary Millerchip said.

By Bryan Wassel • June 3, 2026

Inside Belk’s latest collaboration with Sewing Down South

The third iteration of their partnership includes an expansion into jewelry and the return of a pop-up store in Charleston, South Carolina.

By Kaarin Moore • June 3, 2026

Victoria’s Secret expects sales to top $7B this year

The lingerie giant’s “promo detox” meant more full-price selling in Q1, and both the namesake and Pink brands took market share.

By Daphne Howland • June 2, 2026

Amazon offers AI agent tech to other retailers

The online retail behemoth wants to narrow the time it takes for retailers to launch AI shopping assistants, starting with Kate Spade.

By Tatiana Walk-Morris • June 2, 2026

Amazon reveals Prime Day dates

The e-commerce company moved the event to June, and is encouraging shoppers to use its Alexa for Shopping AI tech.

By Kaarin Moore • June 2, 2026

Pink hires chief merchandising officer

Victoria’s Secret & Co. tapped a longtime Anthropologie executive for the new role, which comes as CEO Hillary Super has recommitted to the subbrand.

By Dani James • Updated June 4, 2026

Fashion misses at Old Navy spell trouble for Gap Inc.

Internal flubs, not customer malaise, were the cause and have been addressed, Gap Inc. CEO Richard Dickson said Thursday. But is competition from off price a growing problem for the value brand?

By Daphne Howland • May 29, 2026

The Weekly Closeout: Burlington plots store openings, Mattel expands Brick Shop

The off-price retailer plans to open over 100 new locations this year, while the toy company debuted new brick sets featuring Lamborghini and Chevrolet.

By Retail Dive Staff • May 29, 2026

Dick’s Sporting Goods launches AI adviser

Coach by Dick’s provides shoppers with product recommendations and training tips tailored to their sport, needs and proficiency level.

By Tatiana Walk-Morris • May 28, 2026

Warby Parker to enter new category with Intelligent Eyewear

The company unveiled its first smart frame, as it partners with Google and Samsung on a collection that will launch this fall.  

By Tatiana Walk-Morris • May 28, 2026

Why Everlane and Shein are actually a good match

The direct-to-consumer apparel brand resorted to fast fashion — and broke its promises — well before its deal with the Chinese low-price leader.

By Daphne Howland • May 28, 2026