Marketing: Page 2
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Gen Z sways household buying decisions after seeing Snapchat ads
Though the majority of the group aren't the primary household purchasers, 63% of sales for CPG advertisers were linked to ads seen only by the demographic.
By Natalie Koltun • Sept. 30, 2019 -
Mattel challenges norms with customizable, gender-inclusive doll line
Kids don't want their toys dictated by gender norms, according to the toymaker's research.
By Barry Levine • Sept. 30, 2019 -
ColumnRetail Therapy: Hefty's new product is hot garbage
The brand unveiled limited-edition trash bags with phrases like "Feeling like garbage today" so consumers can channel their trashiest selves.
By Caroline Jansen • Sept. 27, 2019 -
Inventory-free showrooms 'super-charge' customers
Shoppers interacting with a brand at a physical location bought more, spent more and returned less, according to new academic research.
By Daphne Howland • Sept. 27, 2019 -
Lululemon to shutter Ivivva brand by mid-2020
The retailer will wind down the kids business, including its online presence and seven physical locations, a spokesperson said.
By Cara Salpini • Sept. 26, 2019 -
Despite economic concerns, shoppers to spend more on 2019 holidays
Millennials plan to spend 15% more than the average shopper and 25% more than baby boomers, an OpenX Technologies report found.
By Tatiana Walk-Morris • Sept. 24, 2019 -
In-store shopping still popular across age demographics
New research from Blackhawk Network shows 28% of consumers are shopping in stores more often than last year, while only 9% are shopping less.
By Lisa Rowan • Sept. 24, 2019 -
Retailers shutter doors in solidarity with climate change strike
Patagonia, Lush and others closed stores and even their e-commerce sites on Friday as young people worldwide led protests demanding action.
By Daphne Howland • Sept. 23, 2019 -
ColumnRetail Therapy: The one where Ralph Lauren and Rachel Green collaborate
In honor of the 25th anniversary of "Friends," the designer created a special capsule collection inspired by the fashion-forward TV character.
By Caroline Jansen • Sept. 20, 2019 -
Toys R Us, Candytopia partner for experiential pop-ups
The concepts include interactive playrooms and brand installations, and are headed for Chicago and Atlanta during the holiday season.
By Ben Unglesbee • Sept. 19, 2019 -
Casper jumps on the CBD bandwagon with sleep gummies
The mattress brand is among the latest to capitalize on the $150 billion cannabis market.
By Caroline Jansen • Sept. 19, 2019 -
What is it about Tmall?
The importance of the trusted Chinese platform to Western brands that want to engage with shoppers in the country continues to grow.
By Tatiana Walk-Morris • Sept. 19, 2019 -
Sally Beauty announces private label credit card
The credit card agreement is an addition to the retailer's existing loyalty program, which has over 15 million active members, and will be piloted in 2020.
By Lisa Rowan • Sept. 18, 2019 -
Gen Z's worries about emotional health affect shopping habits
Young adults prefer in-store shopping to disconnect from social media and digital news, which are sources of stress, an A.T. Kearney study shows.
By Robert Williams • Sept. 18, 2019 -
Walmart reimagines once-defunct Scoop as private label fashion line
The boutique retailer, which closed its last stores more than three years ago, has a new life as an owned value brand for the retail giant.
By Ben Unglesbee • Sept. 17, 2019 -
Michael Kors led NYFW social media engagement
Ralph Lauren and Tommy Hilfiger took a distant second and third, according to data from ListenFirst.
By Lisa Rowan • Sept. 17, 2019 -
SponsoredEmpathy: the key to marketing to millennials
To connect with millennials, marketers blend digital and traditional media, with an empathic understanding of what motivates individuals day-to-day.
By The Quad Marketing Solutions Team • Sept. 17, 2019 -
Deep DiveHow TikTok can help brands get on Christmas wish lists
Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.
By Robert Williams • Sept. 16, 2019 -
Charming Charlie IP sold for $1.1M in bankruptcy
The asset sale to a company owned by the retailer's founder comes after the liquidation of brick-and-mortar operations in Chapter 11.
By Ben Unglesbee • Sept. 16, 2019 -
Steve Madden's DTC sneaker line Greats tries on Facebook AR ads
The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.
By Robert Williams • Sept. 16, 2019 -
American Eagle pilots TikTok's new in-feed video ads for back-to-school
The campaign, which is part of a collaboration with rapper Lil Wayne, is the first time the video-sharing app is driving users to an external site.
By Robert Williams • Sept. 13, 2019 -
Gap Inc. taps global franchises to expand Athleta, Janie & Jack
The retailer is wasting little time in jump-starting growth as it prepares to let go of its best-performing Old Navy brand.
By Daphne Howland • Sept. 13, 2019 -
ColumnRetail Therapy: Neiman Marcus' new arrivals, frankly, miss the mark
For a retailer that's not in the best financial health, we're not sure a $7,000 hot dog couch is the path to success.
By Caroline Jansen • Sept. 13, 2019 -
Madewell releases Dickies collection for women, expands men's for fall
Owner J. Crew has been furiously working to grow the brand, opening stores as it closes namesake locations and shrinks its own operations.
By Daphne Howland • Sept. 13, 2019 -
Facebook pilots 2 ad features to streamline social commerce
The social giant's announcement comes at a time when billions of dollars are lost due friction in online checkout processes.
By Robert Williams • Sept. 12, 2019
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