Marketing: Page 2

Dollar General announces single-day holiday sales event

With the Nov. 13 event, the company joins other retailers that have rolled out discounts ahead of Black Friday. 

By Tatiana Walk-Morris • Nov. 04, 2020

Q&A

Bed Bath & Beyond's chief brand officer on how data-driven marketing helps it thrive

Cindy Davis detailed how the retailer is transforming digital capabilities for customers seeking inspiration as the pandemic keeps them at home.

By Chris Kelly • Nov. 04, 2020

Explore the Trendline➔

Trendline

Direct to consumer

There's a lot happening in the direct-to-consumer space right now, and it's not going away anytime soon. 

By Retail Dive staff

Bankrupt Stein Mart has a $4M bid for its IP

Setting the baseline for a Nov. 18 auction is Retail Ecommerce Ventures, which may keep Stein Mart alive online after liquidation.

By Ben Unglesbee • UPDATED: Nov. 11, 2020 at 9:50 a.m.

Sponsored by LiveRamp

3 data partnerships to jumpstart in 2021

Companies that work toward a future state of building, owning and enriching a complete view of the consumer through data partnerships will win.

Column

Retail Therapy: Babe Wine creates Election Night Survival Kit

To help cope with uncertainty on Nov. 3, the brand released a pack that includes a "Scream Here" pillow and a stress ball.

By Caroline Jansen • Oct. 30, 2020

Shopify, TikTok partner on shoppable video ads

The collaboration will help Shopify's merchants advertise on the social media app. 

By Tatiana Walk-Morris • Oct. 29, 2020

Estée Lauder lets Spotify listeners order samples on Google Home

The serum giveaway is part of a broader audio experience that includes customized playlists to accompany nighttime skincare rituals.

By Robert Williams • Oct. 29, 2020

Bed Bath & Beyond plots 10 private labels as part of turnaround plan

The home goods retailer will invest up to $1.5 billion over the next three years in store remodels, technology and owned brands, among other things.

By Caroline Jansen • Oct. 28, 2020

Home Depot debuts virtual field trips for kids

Suppliers will show viewers how their products are made in the series, which aims to entertain children stuck at home during the pandemic.

By Tatiana Walk-Morris • Oct. 26, 2020

Deep Dive

Can retailers reinvent holiday cheer in a pandemic?

Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy.

By Cara Salpini • Oct. 26, 2020

Column

Retail Therapy: Brands reimagine Halloween festivities

Reese's and Kool-Aid created safer alternatives to trick-or-treating, while Reebok unveiled Ghostbusters-inspired shoes to get consumers in the spirit.

By Caroline Jansen • Oct. 23, 2020

David's Bridal acquires wedding site

The retailer's investment in Rustic Wedding Chic allows the brand to captivate brides early in the wedding planning process. 

By Tatiana Walk-Morris • Oct. 22, 2020

Banana Republic ends 15-year TV hiatus with new holiday spot

Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.

By Tatiana Walk-Morris • Oct. 21, 2020

Gap wraps up 2020 with hopeful holiday campaign

The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, chief marketer Mary Alderete said. 

By Natalie Koltun • Oct. 20, 2020

Nordstrom out early with pandemic-ready holiday guide

The retailer found ways to offer services virtually and has expanded its Trunk Club styling box to include kids, beauty and home.

By Daphne Howland • Oct. 20, 2020

Amazon brings Black Friday deals early with Holiday Dash event

The initiative aims to attract bargain-seeking customers and spread those deals out over a longer period of time. 

By Tatiana Walk-Morris • Oct. 20, 2020

Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend

Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.

By Robert Williams • Oct. 19, 2020

Stein Mart's IP up for sale

As it liquidates in bankruptcy, the discount retailer is putting its brand name and other nonphysical assets on the market.

By Ben Unglesbee • Oct. 19, 2020

Deep Dive

Life after liquidation: Why some brands thrive after closing shop and others don't

The market keeps growing for retail IP even after physical stores close. But does every dead retail brand need saving?

By Ben Unglesbee • Oct. 19, 2020

Column

Retail Therapy: Hormel Foods serves up a bacon-scented face mask

Because nothing makes an already-steamy experience better than the smell of artificial meat.

By Caroline Jansen • Oct. 16, 2020

Nordstrom, Balsam Hill partner for in-store Christmas tree lots

The department store joins other retailers in announcing holiday themed events to try and entice socially distanced shoppers to visit.

By Tatiana Walk-Morris • Oct. 16, 2020

On Prime Day, Amazon keeps the focus on its marketplace

But the e-commerce giant, more than either its third-party sellers or its rivals, probably got the most out of what may be the kickoff of the holiday season.

By Daphne Howland • Oct. 16, 2020

Allure designs holiday shopping issue around virtual try-on experiences

Working with Perfect Corp., the publisher integrated QR codes and AR into its November issue to align with a season set to skew toward mobile.

By Robert Williams • Oct. 14, 2020

Walmart turns again to parking lots for family-friendly experiences

This summer the retail giant offered virtual camps and drive-in movies, and is now hosting Halloween and college football events.

By Daphne Howland • Oct. 13, 2020

Deep Dive

Bras and BB cream: Why aren't brands for women run by them?

In lingerie and beauty, a large part of the diversity battle is being fought on the highest ground: the C-suite.

By Cara Salpini • Oct. 12, 2020