T.J. Maxx goes on holiday tour in a double-decker bus

The decked-out “Maxxinista Express” stops in multiple cities and takes superfans along for a full day of shopping. 

By Tatiana Walk-Morris • Dec. 15, 2025

When holiday deals cause customer confusion, skepticism

In an attempt to boost revenue and gain market share, brands often overpromise and underdeliver on holiday promotions. 

By Michael Brady • Dec. 15, 2025

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Calvin Klein opens flagship in SoHo

The store reestablishes the brand’s presence in the city and follows openings in Paris and Tokyo.

By Howard Ruben • Dec. 15, 2025

Home Depot builds bridge to influencers with creator portal

To attract attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.

By Aaron Baar • Dec. 15, 2025

Walmart touts delivery for last-minute gifts

The big-box retailer says it can reach 95% of U.S. households within 3 hours and it is using streamlined delivery to entice consumers to shop — even on Christmas Eve.

By Howard Ruben • Dec. 12, 2025

Pet Supplies Plus releases first mobile app

The app offers rewards access, push notifications and biometric login capabilities, as the retailer tries to create a more intuitive shopping experience.

By Tatiana Walk-Morris • Dec. 11, 2025

Ruggable, Anthropologie team up on rug collection

The partnership includes seven tufted rugs and three doormats in varying sizes and is part of a broader distribution effort by the DTC brand.

By Howard Ruben • Dec. 11, 2025

5 store concepts that debuted in 2025

From shop-in-shops to formats targeting Gen Z, retailers leaned into physical retail to win over consumers this year.

By Caroline Jansen • Dec. 11, 2025

How Gap is leveraging the brand’s Katseye success for the holidays

Global Chief Marketing Officer Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

By Jessica Hammers • Dec. 10, 2025

Target unveils SoHo store concept featuring curated beauty, apparel

The updated New York City location aims to recapture the retailer’s merchandising authority with influencer-driven product edits and rotating styles.

By Dani James • Dec. 9, 2025

Gap, beauty brand Summer Fridays launch apparel collab

The collection marks the DTC brand’s first foray into clothing — and a deeper alignment with the beauty category for Gap Inc.

By Tatiana Walk-Morris • Dec. 9, 2025

Skims ventures into live entertainment with shoppable TikTok livestream

The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.

By Aaron Baar • Dec. 9, 2025

Reporter’s notebook: New York City’s last department stores

A trek around the island of Manhattan at retail's busiest time of year.

By Daphne Howland • Dec. 9, 2025

Tariffs reshape shopping cycles and marketplace dynamics

Wayvia explores how tariffs impact margins, market structure, competition and visibility.

Dec. 8, 2025

Bras, beauty push up Victoria’s Secret in ‘standout’ Q3

The lingerie giant, which grabbed back market share in the quarter, raised its outlook for the year.

By Daphne Howland • Dec. 5, 2025

Ashley offers AI-powered shopping experience

The partnership with Perplexity and PayPal allows customers to ask for product recommendations, add items to cart and complete payment in a single step.

By Tatiana Walk-Morris • Dec. 4, 2025

The Vitamin Shoppe names inventory planning, digital marketing VPs

With new private equity owners at its helm, the retailer reinstated its former CEO earlier this year and has been building out a leadership team.

By Tatiana Walk-Morris • Dec. 4, 2025

American Eagle’s celebrity-led marketing turns sales growth positive

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger comps in Q3. 

By Peter Adams • Dec. 4, 2025

Private label’s allure transcends income levels

Consumers with household incomes above $100,000 are becoming more likely to buy store-brand groceries as they look to save, Alvarez & Marsal found.

By Sam Silverstein • Dec. 2, 2025

Retailers turn to AI for marketing, merchandising

AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a report from Berkeley Research Group.

By Tatiana Walk-Morris • Dec. 2, 2025

BNPL drives over $1B in online spend on Cyber Monday

Overall spending on the digital shopping day topped $14 billion in the U.S., per Adobe Analytics. Shopify also touted record sales despite technical difficulties.

By Dani James • Dec. 2, 2025

Belk debuts smaller-format Market stores

The concept is launching this month with two locations, with additional openings slated for 2026.

By Kaarin Moore • Dec. 1, 2025

ChatGPT launches shopping research feature

OpenAI aims to streamline the comparison shopping process as it transforms ChatGPT into an e-commerce destination.

By Tatiana Walk-Morris • Dec. 1, 2025

DXL brings fit tech to app, stores

The scanning technology measures hundreds of data points so Big + Tall customers can find their size across brands.

By Tatiana Walk-Morris • Nov. 26, 2025

Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push. 

By Jessica Hammers • Nov. 25, 2025