Marketing: Page 2


  • An Allbirds storefront on Abbot Kinney Boulevard in California.
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Allbirds’ sales growth ‘disappointing’ given store expansion

    The brand is also expanding its relationship with key wholesale partners, which co-CEO Joey Zwillinger says will raise brand awareness.

    By Nov. 9, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
    Image attribution tooltip
    Courtesy of Pacsun

    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By Jessica Deyo • Nov. 9, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
    Image attribution tooltip
    gradyreese via Getty Images
    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data.

    By Retail Dive staff
  • A display showcasing Lululemon's women's footwear collection.
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Deep Dive

    Lululemon didn’t change activewear, it changed apparel

    The Canadian brand introduced retail to athleisure. Now Brooks Brothers sells stretch dress shirts and Levi’s owns a yoga business.

    By Nov. 9, 2022
  • "Do the right thing" sculpture at the Nike headquarters in 2018
    Image attribution tooltip
    Natalie Behring via Getty Images

    Nike pulls Kyrie Irving shoe, suspends partnership over antisemitic film

    Pressure is also building for Amazon to make the film unavailable for streaming, after the basketball star promoted its problematic tropes.

    By Nov. 7, 2022
  • Graphic image of a woman with pictures of ecommerce gift items
    Image attribution tooltip
    Permission granted by Bolt
    Sponsored by Bolt

    How to increase LTV: A holiday ecommerce guide

    As your ecommerce store attracts new visitors this holiday season, it’s important to think about how to transform seasonal shoppers into lifetime customers.

    Nov. 7, 2022
  • A big red sign in a store window declares "up to 50% storewide" in large white type. Above it light blue letters say "for a limited time only" and below it a small banner says "storewide."
    Image attribution tooltip
    Daphne Howland/Retail Dive

    No, Black Friday isn’t here quite yet

    A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers.

    By Nov. 7, 2022
  • An Under Armour storefront
    Image attribution tooltip
    Kaarin Vembar/Retail Dive
    Column

    The Weekly Closeout: DSW bets on shoe repair and Under Armour finally addresses athleisure

    Shoppers can drop off their worn shoes at the footwear retailer’s stores. And the athletics brand is broadening its assortment.

    By Retail Dive Staff • Nov. 4, 2022
  • Rothy's M Street store in Georgetown
    Image attribution tooltip
    Cara Salpini/Retail Dive

    Rothy’s taps Old Navy CMO for chief marketer role as it builds out C-suite

    Jamie Gersch will take on the position while another Gap Inc. veteran, Heather Archibald, joins as chief product and merchandising officer.

    By Nov. 4, 2022
  • Mobile picture of a person trying on sunglasses.
    Image attribution tooltip
    Courtesy of Amazon Fashion

    Amazon Fashion, Snapchat partner on AR eyewear shopping lenses

    Snap’s Senior Vice President of Partnerships Ben Schwerin said the feature was “just the first step in our partnership.”

    By Tatiana Walk-Morris • Nov. 3, 2022
  • Exterior shot of a Dollar General store.
    Image attribution tooltip
    Courtesy of Dollar General

    Dollar General boosts toy offering

    The retailer worked with vendors to introduce new products — most priced at $10 or less — as consumers search for bargains this holiday season. 

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Image attribution tooltip
    Courtesy of Walmart corporate blog

    Walmart cuts the price of Walmart+ membership in half for holiday promotion

    Along with the discount, the retailer has recently added Paramount+ streaming and rewards to try to lure in new members. 

    By Nov. 2, 2022
  • Two Fortnite avatars stand in front of a mountainous landscape in Ralph Lauren-branded clothing.
    Image attribution tooltip
    Courtesy of Ralph Lauren

    Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

    The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
    Image attribution tooltip
    Courtesy of Snap, Inc.

    Retailers are wading deeper into customer data. States are raising the alarm.

    Brands from Walmart to Peloton are now able to access more personal customer data, including biometric identifiers, as they expand their digital capabilities. Where does that leave them legally?

    By Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
    Image attribution tooltip
    Bruce Bennett via Getty Images

    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By Peter Adams • Nov. 2, 2022
  • A girl holding a stuffed animal standing behind three storage bins
    Image attribution tooltip
    Courtesy of BuyBuy Baby

    BuyBuy Baby introduces first private label

    The launch comes as Bed Bath & Beyond moves away from owned brands in favor of national labels.

    By Nov. 1, 2022
  • Truck driving past entrance with Google sign.
    Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images

    Google’s new shopping updates focus on deals

    The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.

    By Nov. 1, 2022
  • A red "Petco" sign adorned with a blue cat and red dog.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Column

    The Weekly Closeout: Petco partners with Nationwide for pet insurance and Shopify plans on becoming profitable

    The pet retailer will begin offering plans starting next year, and the e-commerce company had a second-quarter revenue increase of 22%.

    By Retail Dive Staff • Oct. 28, 2022
  • Several avatars attend a concert in Claire's virtual destination.
    Image attribution tooltip
    Courtesy of Claire's

    Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination

    The virtual experience is an effort to secure its position with the microgeneration of consumers who came of age during the pandemic.

    By Aaron Baar • Oct. 27, 2022
  • Exterior of a Belk storefront.
    Image attribution tooltip
    Courtesy of Belk

    Belk hires Stein Mart vet as chief merchandising officer

    MaryAnne Morin will take on the role, replacing Chris Kolbe, who was CMO for a little more than a year.

    By Tatiana Walk-Morris • Oct. 26, 2022
  • iHeartMedia's metaverse activation, iHeartLand
    Image attribution tooltip
    Courtesy of iHeartMedia

    Why brands should go beyond a metaverse cameo

    Executives with iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy during an Advertising Week panel.

    By Jessica Deyo • Oct. 26, 2022
  • A black-and-white photo of a black plastic garbage bag with handles, filled with clothing.
    Image attribution tooltip
    Courtesy of Gap Inc.
    Deep Dive

    Gap’s real Yeezy problem

    The struggling brand is left with garbage bags full of clothes from a collaboration meant to revitalize its fortunes.

    By Oct. 25, 2022
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
    Image attribution tooltip
    Courtesy of Kohl's

    Kohl’s announces November holiday sales events

    The department store and other major retailers are competing for consumers' dollars with early sales and month-long discounts. 

    By Tatiana Walk-Morris • Oct. 25, 2022
  • Deep Dive

    Retail would like to buy a vowel

    Brands are turning to naming strategies like spelling words incorrectly and cutting out vowels. But it’s about much more than domain availability.

    By Oct. 24, 2022
  • Three people in bed with eye masks on surrounded by audio equipment.
    Image attribution tooltip
    Courtesy of Purple

    Purple hires new chief marketer

    Keira Krausz starts the position on Nov. 1, replacing Patrice Varni who is leaving the DTC company after a little more than a year. 

    By Tatiana Walk-Morris • Oct. 21, 2022
  • Three iPhones grouped together. On the left is products of shoes, the middle shows a woman putting on lip liner, and the right shows a screen full of data insights.
    Image attribution tooltip
    Courtesy of Klarna

    Klarna releases price comparison search tool, shoppable video

    CEO Sebastian Siemiatkowski says the new products mark the company's "evolution to becoming a place where consumers and retailers can now search, discover, and create."

    By Tatiana Walk-Morris • Oct. 20, 2022