Marketing: Page
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Kohl’s unites marketing, digital under new chief customer officer role
The position combines media, loyalty, digital commerce and other functions under one title. Chief Marketing Officer Christie Raymond will depart the company.
By Bryan Wassel • Sept. 2, 2026 -
Sephora to pilot TikTok Shop experience
The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.
By Dani James • Sept. 2, 2026 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2026 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges
Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.
By Peter Adams • Sept. 1, 2026 -
Retrieved from Target's website on August 31, 2026
Target bets on ’90s nostalgia with exclusive Delia’s collection
The assortment offers a fresh take on the brand’s vintage style and includes a version of its famous catalog.
By Dani James • Aug. 31, 2026 -
Macy’s names senior vice president of creative, production
The retailer is bringing back former staffer Maya Dukes to lead its creative strategy as it executes on its Bold New Chapter strategy.
By Tatiana Walk-Morris • Aug. 31, 2026 -
Best Buy emphasizes expert support with AI shopping assistant
Ask Blue can answer shopping questions or guide users to customer support as needed.
By Bryan Wassel • Aug. 31, 2026 -
Column
The Weekly Closeout: Arc’teryx vet heads to Helly Hansen, Avon North America to be acquired
Kontoor Brands tapped C.J. King to lead Helly Hansen’s North American sports division, while Regent’s deal reunites the beauty company with Avon International.
By Retail Dive Staff • Aug. 28, 2026 -
Sur La Table launches peer-to-peer marketplace
The kitchenware retailer is partnering with resale technology platform Archive to power its Second Servings venture.
By Lara Ewen • Aug. 27, 2026 -
Kohl’s expands home assortment with Martha Stewart, Bobby Flay
The retailer will offer cookware and kitchen appliances from the two household names with an eye toward value, functionality and design.
By Tatiana Walk-Morris • Aug. 27, 2026 -
Take a look inside the new Barnes & Noble in Chicago
As the retailer builds out its store footprint, a location in the heart of the Illinois city is keeping readers in The Loop.
By Kaarin Moore • Aug. 26, 2026 -
How Athleta is revamping its brand narrative with bolder purpose
Chief marketer Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
By Peter Adams • Aug. 26, 2026 -
Target to host in-store event for Beauty Studio launch
The new concept, which debuts about a month after the mass merchant's deal with Ulta Beauty ended, aims to strengthen sales in the category.
By Dani James • Aug. 26, 2026 -
Walmart goes all in on boho style with new private label
Scenario will launch in all stores across five departments, representing one of the broadest category footprints in Walmart Fashion.
By Kaarin Moore • Aug. 25, 2026 -
Target apologizes for offensive Halloween costume
The retailer is facing backlash over a costume critics described as evoking racial stereotypes. The incident comes over a year after the company's DEI changes made headlines.
By Dani James • Aug. 25, 2026 -
Ann Taylor eyes comeback with Substack, fall fashion blitz
The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.
By Peter Adams • Aug. 24, 2026 -
Column
The Weekly Closeout: Target’s home turnaround and Macy’s 100th parade countdown
Long lead times in the category mean a rebound will take time. Meanwhile, the department store is setting its sights on its centennial Thanksgiving Day Parade.
By Retail Dive Staff • Aug. 21, 2026 -
Michaels launches 3D digital frame builder
The retailer is harnessing 3D and AR technology to help shoppers preview frames in their spaces.
By Tatiana Walk-Morris • Aug. 20, 2026 -
Lululemon says it has ‘talented teams and leaders in place’ as communications chief exits
Bill Chandler will leave the company just days before incoming CEO Heidi O’Neill arrives.
By Cara Salpini • Updated Aug. 20, 2026 -
Kohl’s navigates choppy back-to-school season with another round of deals
The department store, which is leaning on value to woo back customers, just a few weeks ago priced thousands of school supplies under $25.
By Daphne Howland • Aug. 19, 2026 -
Ted by Ted Baker debuts at Macy’s
The Authentic-owned brand is available at the retailer’s U.S. locations and online and offers a more relaxed silhouette than the main collection, which is carried at Bloomingdale’s.
By Lara Ewen • Aug. 19, 2026 -
Nike, Foot Locker debut hyperlocal community hub store in Los Angeles
A store concept debuting in the Crenshaw neighborhood aims to be both a shopping destination and community hub.
By Cara Salpini • Aug. 18, 2026 -
Walmart+ adds new in-store perks
The retailer debuted benefits related to its photo and money centers for users of its paid membership service.
By Dani James • Aug. 18, 2026 -
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
By Peter Adams • Aug. 18, 2026 -
Under Armour ends partnership with The Rock amid marketing reset
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
By Cara Salpini • Aug. 17, 2026 -
To lure in shoppers, J.C. Penney takes aim at off-price stores
In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.
By Daphne Howland • Aug. 17, 2026