Target is opening a store in the Hamptons. It’s not red.

The retailer’s signature color is not part of the external facade of the building at its new location in Bridgehampton, New York.

By Kaarin Moore • Sept. 25, 2026

The Weekly Closeout: What will happen to Michael Kors and J. Crew celebrates its Barn Jacket

The fashion brand is dragging down Capri Holdings. Meanwhile, the specialty retailer observes 40 years of a key outerwear product. 

By Retail Dive Staff • Sept. 25, 2026

Explore the Trendline➔

A look at the 2026 holiday season

From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

By Retail Dive staff

Tapestry to sell via Google’s Gemini app, AI Mode

Coach and Kate Spade items are now available for purchase in Google’s AI shopping ecosystem. 

By Tatiana Walk-Morris • Sept. 24, 2026

The Backroom: A status check on Target’s turnaround

Since naming Michael Fiddelke CEO, the retailer has made headway on its recovery with sales and traffic growth despite the bumps along the way.

By Retail Dive Staff • Sept. 24, 2026

Target’s new campaign puts design legacy at center of marketing

The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.

By Chris Kelly • Sept. 23, 2026

At Home gives its customers a voice in its loyalty program evolution

The retailer leveraged customer research, focus groups and behavioral testing to create the new program.

By Bryan Wassel • Sept. 23, 2026

Staples’ chief marketer on introducing a hard button amid bigger B2B push

A full-funnel campaign focuses on a dark alter ego for the easy button that leads to workplace conundrums like misprinted store signs.

By Peter Adams • Sept. 23, 2026

Gap rolls out ‘fashiontainment’ strategy with boy band collaboration

A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.

By Peter Adams • Sept. 22, 2026

FAO Schwarz opens Amazon storefront

The toy retailer is expanding its online presence via the e-commerce giant and will feature an Amazon pop-up shop at its flagship store in Rockefeller Center. 

By Lara Ewen • Sept. 22, 2026

On signs Mbappé as it preps entry into soccer

The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.

By Daphne Howland • Sept. 18, 2026

The Weekly Closeout: Bed Bath & Beyond parent plots a credit union and Express goes back to the ’90s

Neighborhood Intelligence hopes to simplify home ownership with the move. Meanwhile, the apparel retailer is tapping into nostalgia.

By Retail Dive Staff • Sept. 18, 2026

Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up

After the success of its weeklong pop-up store in 2024, the brand set up another shop that will offer exclusive merchandise and activations through January.

By Lara Ewen • Sept. 18, 2026

Jordan Brand debuts training equipment line

The brand is releasing a line of strength training products inspired by Michael Jordan, even as Nike says it is overindexed with its classic footwear franchises.

By Tatiana Walk-Morris • Sept. 17, 2026

Toys R Us accelerates store openings in time for the holidays

The toy retailer is making a major brick-and-mortar push with 120 locations opening across the U.S.

By Kaarin Moore • Sept. 17, 2026

Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio

The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.

By Chris Kelly • Sept. 16, 2026

How Carter’s is refreshing its brand to reach Gen Z, millennial parents

An identity overhaul, including a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.

By Jessica Hammers • Sept. 16, 2026

Target debuts style-focused apparel for store associates

In a move aimed at expanding its merchandising authority beyond customers, the new drop leveraged the retailer's renewed partnership with Isaac Mizrahi.

By Dani James • Sept. 16, 2026

Old Navy’s new subbrand is a big bet on activewear

The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.

By Daphne Howland • Sept. 15, 2026

Dueling Amazon, Target October sales events return

With the holidays right around the corner, both retailers will hold deal days next month on everything from toys to groceries and apparel. 

By Dani James • Sept. 15, 2026

DSW to test affordable luxury shop-in-shops

The Edit will debut at four existing locations this fall as the company looks to leverage the strength of its brand portfolio to bolster lackluster retail sales.

By Lara Ewen • Sept. 15, 2026

Why Bonobos’ fall campaign centers on episodic content with Jack Quaid

Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

By Chris Kelly • Sept. 15, 2026

Target names chief marketing and guest experience officer

Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.

By Chris Kelly • Sept. 15, 2026

Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

By Peter Adams • Sept. 15, 2026

Teens start to trust AI recommendations more than friends, parents

There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report.

By Tatiana Walk-Morris • Sept. 14, 2026

FedEx launches Shopify app to combat surprise import charges

FedEx Duty and Tax provides a cost guarantee at checkout and covers any overages to that amount.

By Max Garland • Sept. 14, 2026