Marketing


  • Lance Bass and Danielle Fishel sitting side by side in leather armchairs.
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    Courtesy of QVC
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    Column

    The Weekly Closeout: RadioShack eyes a comeback, Wayfair and QVC kick off the holidays

    The electronics company hired a managing director for RadioShack USA, while the online retailers roll out July holiday-themed sales events.

    By Retail Dive Staff • July 17, 2026
  • Students sitting in desks in a classroom have their backs to the camera and their arms raised. An adult stands in the front of the classroom facing the students.
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    pixdeluxe via Getty Images
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    Back-to-school spending forecast to reach record highs

    Nearly two-thirds of consumers have already started shopping for the season, but affordability is a major concern, according to a new report. 

    By Tatiana Walk-Morris • July 17, 2026
  • Trendline

    Retail's quest to improve the customer experience

    From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • The Kate Spade logo is seen on a storefront.
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    Drew Angerer/Getty Images via Getty Images
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    Kate Spade focused on ‘reigniting the magic’ with new chief marketer

    L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

    By July 17, 2026
  • Hailey Bieber for Gap
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    Retrieved from Gap on July 15, 2026
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    Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

    The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

    By Chris Kelly • July 17, 2026
  • Children shopping for school glue supplies at Walmart.
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    Courtesy of Walmart
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    Walmart touts some of its lowest back-to-school pricing since 2019

    The retailer’s value focus is similar to past years, with another food kit of $2 lunches and deals on the 14 most popular school supplies.

    By July 16, 2026
  • A person hugs their knees on a bench, with Salomon shoes on.
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    Courtesy of Foot Locker x Salomon
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    Foot Locker brings in Salomon to boost assortment

    The athletics retailer is partnering with the France-based premium sneaker brand as parent company Dick’s pursues an extensive inventory refresh. 

    By Lara Ewen • July 16, 2026
  • A Bath & Body Works store in Brazil.
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    Permission granted by Bath & Body Works
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    Bath & Body Works launches in Brazil

    The retailer debuted its first store in the country in São Paulo as international growth remains a driving force for its transformation strategy. 

    By July 15, 2026
  • Dollar Shave Club's "Lowhangers" ad creative
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    Courtesy of Dollar Shave Club
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    How Dollar Shave Club uses generative AI to unlock advertising creativity

    Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.

    By Chris Kelly • July 14, 2026
  • A Caraway pan on the stove
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    Courtesy of Caraway
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    Caraway debuts cookware in over 500 Walmart stores

    The inclusion of the DTC cookware brand is part of the big-box retailer’s larger goal of evolving and elevating its assortment. 

    By Tatiana Walk-Morris • July 14, 2026
  • a close up of the Claude App on a phone
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    Michael M. Santiago via Getty Images
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    In customer service, third-party generative AI tools are beating brand chatbots

    While consumers' use of third-party generative AI tools has doubled in the past year alone, company-provided chatbot usage hasn’t statistically increased since 2022, Gartner found.

    By Kristen Doerer • July 13, 2026
  • Warmly lit exterior image of On's Miami store
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    Courtesy of On
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    On commercial chief exits amid leadership restructure

    The activewear brand is splitting the role in two, with Rebecca Cai taking on oversight of global markets and Alice Delahunt joining to focus on the customer.

    By July 10, 2026
  • Creators for Aeropostale
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    Courtesy of Aeropostale
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    How Aéropostale entertains Gen Alpha with a creator-led mini-series

    Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with J.C. Penney.

    By Chris Kelly • July 10, 2026
  • Two people pose in Pink's Marshmallow bra collection.
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    Courtesy of Victoria's Secret Pink
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    Column

    The Weekly Closeout: Pink debuts Marshmallow bra and RH CEO offloads stock

    The new bra franchise is the intimates brand’s softest yet. Meanwhile, Gary Friedman sold 125,000 RH shares.

    By Retail Dive Staff • July 10, 2026
  • Muse image brings next-generation AI to image generation for businesses.
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    Courtesy of Meta
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    Meta introduces AI-powered room visualization feature

    With the new Meta AI tool, users can see what real products look like in their spaces, compare options and buy items through the brands’ websites.

    By Tatiana Walk-Morris • July 9, 2026
  • The side of a big building.
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    The image by Mxn is licensed under CC BY-SA 4.0
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    Levi’s World Cup virality could boost Q3

    Meanwhile, the denim maker posted strength in direct-to-consumer and wholesale in the second quarter.

    By July 9, 2026
  • Hasbro's Blooms by Play-Doh for adults
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    Courtesy of Hasbro
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    Hasbro debuts Play-Doh for adults

    The toy company is entering adult crafting and home decor with the launch of Blooms by Play-Doh.

    By July 9, 2026
  • A customer inside a Home Depot in Austin, Texas on Feb. 20, 2024
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    Brandon Bell via Getty Images
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    Home Depot adds 7-Eleven, Jimmy John’s as pro loyalty partners

    Every quarter the retailer will refresh its pro loyalty partnership offers, which span four lifestyle and business categories.

    By Bryan Wassel • July 8, 2026
  • Kohl's Deal Bar
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    Permission granted by Kohl's
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    Kohl’s prices thousands of back-to-school items under $25 as consumers look for deals

    The season could be a critical test for the struggling department store, whose years-long turnaround has failed to gain much traction.

    By July 8, 2026
  • People walking past a mall store.
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    Daphne Howland/Retail Dive
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    FP Movement launches Asics footwear collaboration

    The tie-up is one of several merchandising efforts from Free People this year and comes as the brand embarks on a brick-and-mortar expansion.

    By July 8, 2026
  • a storefront bearing Walmart signage in blue and yellow
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    Brandon Bell via Getty Images
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    Walmart cuts prices on groceries and other goods

    President Donald Trump said the initiative came at his request, though Walmart did not mention the Trump administration in its announcement.

    By Peyton Bigora • Updated July 7, 2026
  • A downtown department store building
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    Daphne Howland/Retail Dive
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    Nordstrom teases retail’s other big summer sale

    The department store’s annual event differs from most because it features discounts on merchandise set to drop in the fall.

    By July 7, 2026
  • An adult and two children shopping for school supplies.
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    Getty Images
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    Staples, Dollar General tout 2025 pricing for back-to-school sales

    Both retailers highlighted dozens of products priced at $1 and under, with teachers getting extra discounts.

    By July 7, 2026
  • A gold mall interior features many high-end luxury storefronts.
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    Lauren DeCicca via Getty Images
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    For luxury, the in-store experience still reigns

    Aspirational clients ultimately want human interactions and unique experiences from luxury brands.

    By Kristen Doerer • July 7, 2026
  • A couple purchasing spirits over a counter, woman using a POS system to pay
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    AI Generated, Guided by Fluent Design Team

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    Sponsored by Fluent, Inc

    Your ‘omnichannel’ media strategy is ignoring half the shopper journey

    Commerce media's measurement problem isn't a secret. Brands know it. Retailers know it. And Fluent has the answer.

    July 6, 2026
  • Hilary Duff holding Bath & Body Works products.
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    Courtesy of Bath & Body Works
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    Bath & Body Works collabs with Hilary Duff to introduce Fruit Fusion

    The pop star is brand ambassador and creative partner on the new fruit-forward franchise, designed to introduce scents over time.

    By July 6, 2026