Marketing


  • The outside of a Bed Bath & Beyond store in Glendale, Arizona
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    Courtesy of Neighborhood Intelligence
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    Bed Bath & Beyond’s new concept takes a page from original format

    The store, with familiar elements like the towel wall and coupons, comes as its parent company reported strong revenue gains driven by recent acquisitions.

    By • Nov. 6, 2026
  • A person in Under Armour clothing sits on a bench press in a gym.
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    Courtesy of Under Armour
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    Under Armour to sell more full-price product at outlet stores

    The move is part of a broader store revamp and comes as the athletics brand tries to increase its premium positioning in the market.

    By • Nov. 6, 2026
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • Three men sit on a snowy landscape wearing boots and quilted Canada Goose x Pyer Moss collection vests in blue, black and red.
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    Courtesy of Canada Goose x Pyer Moss collection
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    Column

    The Weekly Closeout: What’s next for CVS retail and Canada Goose net loss widens

    The separation of CVS Health could present an opportunity for its retail pharmacies. Meanwhile, higher costs are impacting the luxury apparel brand. 

    By Retail Dive Staff • Nov. 6, 2026
  • Visa Mastercard interchange fee litigation merchants Brooklyn federal court Walmart
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    Getty Images
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    Walmart ramps up Sparky features in time for the holidays

    New visual recognition and cart generation capabilities for the AI assistant aim to ease the pain of holiday shopping, both online and in stores.

    By Nicole Silberstein • Nov. 5, 2026
  • Ikea holiday image 2026
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    Courtesy of Ikea
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    Ikea leans into events for the holidays

    Two locations will feature outdoor markets, while all stores will host holiday events this month. The furniture retailer also expanded its assortment.

    By Tatiana Walk-Morris • Nov. 5, 2026
  • JCPenney's holiday 2026 campaign imagery.
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    Courtesy of JCPenney
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    Why J.C. Penney is taking on deal fatigue for its holiday campaign

    Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with agency Mischief. 

    By Jessica Hammers • Nov. 3, 2026
  • An Old Navy storefront.
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    Daphne Howland/Retail Dive
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    Shakeup at Old Navy continues amid merchandising struggles

    Nicole Colombo, who led fashion at Walmart’s marketplace, is now head of women’s merchandising at Gap Inc.’s value brand.

    By • Nov. 2, 2026
  • Customers move through a crowded department store with holiday decorations.
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    Jeenah Moon / Stringer via Getty Images
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    Consumers want to feel the holiday spirit. A good store experience can help.

    Minimizing fuss, helping customers keep their holiday traditions alive and righting any problems that come up will be key goals this year.

    By Bryan Wassel • Nov. 2, 2026
  • A red, white and blue Reebok basketball shoe on a black background.
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    Courtesy of Reebok
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    Reebok chooses Foot Locker as exclusive partner for Question shoe relaunch

    After reentering the basketball arena last year, the retailer’s latest effort in the space is a reimagining of Allen Iverson’s 1996 Reebok Question.

    By • Nov. 2, 2026
  • Thanksgiving turkey
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    Getty Images
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    Walmart dishes up holiday meal deal

    The retailer's offering for 2026 can feed 10 people for $35 and includes 18% more items than its bundle last year.

    By Catherine Douglas Moran • Nov. 2, 2026
  • People walk past an city department store entrance.
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    Daphne Howland/Retail Dive
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    Louis Vuitton exec to lead Bergdorf Goodman

    It’s full circle for Lanessa Elrod, who had previous stints at all three Exemplar Luxury Group banners — Bergdorf, Saks Fifth Avenue and Neiman Marcus.

    By • Updated Oct. 30, 2026
  • A Roots storefront inside a mall, with cork and wood detailing.
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    "Roots store in Yorkdale Mall" by Roots Corp. is licensed under CC BY-SA 4.0
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    Column

    The Weekly Closeout: Roots CEO exits, the FTC zeroes in on price

    The chief executive stepped down following the outdoor retailer’s go-private deal. Meanwhile, the agency has been focused on how retailers set prices.

    By Retail Dive Staff • Oct. 30, 2026
  • A collection of beauty products stacked on top of each other.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret’s Pink leans into beauty with ‘Mini Bar’ collection

    The Pink Mini Bar features collaborations with Vacation, Mario Badescu and Fazit and will have a dedicated section featuring the products in stores.

    By Lara Ewen • Oct. 30, 2026
  • Fanatics partners with OpenAI
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    Courtesy of Fanatics
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    Fanatics revamps outfit curation tool with OpenAI

    A new version of the retailer’s Shop the Look tool generated 10% higher engagement in a pilot.

    By Tatiana Walk-Morris • Oct. 29, 2026
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Dynamic pricing and the anxious consumer

    With the holidays approaching, consumers are zeroed in on price now more than ever — and Walmart is taking the heat.

    By Retail Dive Staff • Oct. 29, 2026
  • Actor Seth Rogen, wearing a taupe overshirt, shows a pimple patch stuck to his left pointer finger while standing in a Sephora store.
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    Retrieved from Sephora on October 27, 2026
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    Sephora casts Seth Rogen for holiday ads targeted at gift-givers

    “The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but are seeking thoughtful presents.

    By Peter Adams • Oct. 28, 2026
  • A Jos A Bank store in Peachtree City, Georgia
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    Courtesy of Tailored Brands
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    Jos. A. Bank puts customer experience at the center of new store concept

    The menswear retailer’s new space, which was developed using customer insights, features an area for consultations, fittings and personalized service.

    By Tatiana Walk-Morris • Oct. 28, 2026
  • A room with wood furniture and decorationslike a painting and a vase of branches.
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    Courtesy of Target
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    Target overhauls Threshold home goods brand

    The $3 billion private label has improved quality, merchandising and, in some cases, prices, and added more than 800 items to the assortment.

    By • Oct. 27, 2026
  • Actor Walton Goggins portrays Ebeneezer Scrooge in a dark scene where he is haunted by the ghosts of Muppets Statler and Waldorf.
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    Permission granted by Walmart
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    Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign

    For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

    By Peter Adams • Oct. 27, 2026
  • A Dollar General sign and brick storefront on a cloudy day with the company's signature black on yellow logo
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    Permission granted by Dollar General
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    Dollar General sued by FTC over ‘deceptive pricing practices’

    The agency, along with 20 states, allege that customers are charged more at the register than prices displayed on tags and in ads

    By , • Updated Oct. 27, 2026
  • Banana Republic cover art for its "The Agency" social media content series.
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    Courtesy of Banana Republic
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    Banana Republic debuts TikTok content series in bid for younger shoppers

    The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

    By Jessica Hammers • Oct. 26, 2026
  • A collection of toys at CVS
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    Courtesy of CFS Pharmacy
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    CVS wants to sell more Pokémon, collectibles

    The pharmacy retailer is expanding its assortment of toys and collectibles as adults fuel growth in those segments. 

    By • Oct. 26, 2026
  • A person with white hair shopping for red and green holiday decorations in store
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    Courtesy of Walmart
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    Walmart debuts longer Black Friday, Cyber Monday sales events

    The mass retailer's deal events will total 14 days this season, compared to 10 in 2025.

    By • Oct. 26, 2026
  • A giant building with giant letters with the name Etsy on it.
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    Michael M. Santiago via Getty Images
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    Etsy updates AI use policies to emphasize craftsmanship

    While it’s implementing more AI, the online marketplace now requires at least one authentic, non-AI generated image in most seller listings.

    By • Oct. 23, 2026
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Moore/Retail Dive
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    Macy’s revamps Santaland, brings back Holiday Square

    The department store is leaning into the festive season at its Herald Square flagship in New York with a variety of activations.

    By Lara Ewen • Oct. 23, 2026