Marketing


  • People walk past an city department store entrance.
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    Daphne Howland/Retail Dive
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    Louis Vuitton exec to lead Bergdorf Goodman

    It’s full circle for Lanessa Elrod, who had previous stints at all three Exemplar Luxury Group banners — Bergdorf, Saks Fifth Avenue and Neiman Marcus.

    By • Updated 19 hours ago
  • A Roots storefront inside a mall, with cork and wood detailing.
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    "Roots store in Yorkdale Mall" by Roots Corp. is licensed under CC BY-SA 4.0
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    Column

    The Weekly Closeout: Roots CEO exits, the FTC zeroes in on price

    The chief executive stepped down following the outdoor retailer’s go-private deal. Meanwhile, the agency has been focused on how retailers set prices.

    By Retail Dive Staff • Oct. 30, 2026
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • A collection of beauty products stacked on top of each other.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret’s Pink leans into beauty with ‘Mini Bar’ collection

    The Pink Mini Bar features collaborations with Vacation, Mario Badescu and Fazit and will have a dedicated section featuring the products in stores.

    By Lara Ewen • Oct. 30, 2026
  • Fanatics partners with OpenAI
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    Courtesy of Fanatics
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    Fanatics revamps outfit curation tool with OpenAI

    A new version of the retailer’s Shop the Look tool generated 10% higher engagement in a pilot.

    By Tatiana Walk-Morris • Oct. 29, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Dynamic pricing and the anxious consumer

    With the holidays approaching, consumers are zeroed in on price now more than ever — and Walmart is taking the heat.

    By Retail Dive Staff • Oct. 29, 2026
  • Actor Seth Rogen, wearing a taupe overshirt, shows a pimple patch stuck to his left pointer finger while standing in a Sephora store.
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    Retrieved from Sephora on October 27, 2026
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    Sephora casts Seth Rogen for holiday ads targeted at gift-givers

    “The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but are seeking thoughtful presents.

    By Peter Adams • Oct. 28, 2026
  • A Jos A Bank store in Peachtree City, Georgia
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    Courtesy of Tailored Brands
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    Jos. A. Bank puts customer experience at the center of new store concept

    The menswear retailer’s new space, which was developed using customer insights, features an area for consultations, fittings and personalized service.

    By Tatiana Walk-Morris • Oct. 28, 2026
  • A room with wood furniture and decorationslike a painting and a vase of branches.
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    Courtesy of Target
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    Target overhauls Threshold home goods brand

    The $3 billion private label has improved quality, merchandising and, in some cases, prices, and added more than 800 items to the assortment.

    By • Oct. 27, 2026
  • Actor Walton Goggins portrays Ebeneezer Scrooge in a dark scene where he is haunted by the ghosts of Muppets Statler and Waldorf.
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    Permission granted by Walmart
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    Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign

    For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

    By Peter Adams • Oct. 27, 2026
  • A Dollar General sign and brick storefront on a cloudy day with the company's signature black on yellow logo
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    Permission granted by Dollar General
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    Dollar General sued by FTC over ‘deceptive pricing practices’

    The agency, along with 20 states, allege that customers are charged more at the register than prices displayed on tags and in ads.

    By , • Updated Oct. 27, 2026
  • Banana Republic cover art for its "The Agency" social media content series.
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    Courtesy of Banana Republic
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    Banana Republic debuts TikTok content series in bid for younger shoppers

    The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

    By Jessica Hammers • Oct. 26, 2026
  • A collection of toys at CVS
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    Courtesy of CFS Pharmacy
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    CVS wants to sell more Pokémon, collectibles

    The pharmacy retailer is expanding its assortment of toys and collectibles as adults fuel growth in those segments. 

    By • Oct. 26, 2026
  • A person with white hair shopping for red and green holiday decorations in store
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    Courtesy of Walmart
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    Walmart debuts longer Black Friday, Cyber Monday sales events

    The mass retailer's deal events will total 14 days this season, compared to 10 in 2025.

    By • Oct. 26, 2026
  • A giant building with giant letters with the name Etsy on it.
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    Michael M. Santiago via Getty Images
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    Etsy updates AI use policies to emphasize craftsmanship

    While it’s implementing more AI, the online marketplace now requires at least one authentic, non-AI generated image in most seller listings.

    By • Oct. 23, 2026
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Moore/Retail Dive
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    Macy’s revamps Santaland, brings back Holiday Square

    The department store is leaning into the festive season at its Herald Square flagship in New York with a variety of activations.

    By Lara Ewen • Oct. 23, 2026
  • Bath & Body Works Feel Good concept store
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    Courtesy of Bath & Body Works
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    Bath & Body Works introduces new store concept

    The Feel Good concept is now open in Charlotte, North Carolina, and features easy navigation and enhanced testing experiences.

    By • Oct. 23, 2026
  • Belk storefront.
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    Kaarin Moore/Retail Dive
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    Column

    The Weekly Closeout: Torrid CFO exits and Belk secures financing

    Paula Dempsey will leave the apparel retailer next month. The department store, meanwhile, will use some of its new funds for seasonal inventory.

    By Retail Dive Staff • Oct. 23, 2026
  • A yellow room outfitted with yoga mats, with "take a second and breathe" on the wall.
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    Courtesy of Beyond Yoga
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    Beyond Yoga aims to have ‘many’ stores. They’ll probably be yellow.

    CEO Nancy Green says the brand color is reflective of a broader focus on joy — and making progress over perfection.

    By • Oct. 22, 2026
  • A frustrated man talks on the phone with customer service while looking at his laptop.
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    Getty Images
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    Why customers are fed up with AI chatbots

    Few things will cause a customer to immediately request — or demand — a live agent like a bot that misunderstands them.

    By Matt Vartabedian • Oct. 22, 2026
  • Actor D'Arcy Carden speaks to a group alongside a painted portrait of Target mascot Bullseye in a holiday ad from the retailer.
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    Permission granted by Target
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    Target unwraps high-concept holiday ads focused on gift-giving academy

    Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.

    By Peter Adams • Oct. 21, 2026
  • A red bullseye logo with the word Target underneath decorates a storefront against a bright blue sky with puffy white clouds.
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    Daphne Howland/Retail Dive
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    Target touts holiday bargains as consumers stress out about their finances

    The offer includes what the mass merchant calls “luxe-for-less gifting.” But with apparel and home in turnaround mode, its strongest category is toys.

    By • Oct. 21, 2026
  • a carton of popcorn, televisions and full shopping bags on a picnic blanket on a field of grass, against a blue sky.
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    Courtesy of Walmart
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    Walmart enlists Sam’s Club in latest challenge to Amazon Prime

    The retail giant has bundled its Walmart+ and Sam’s Club Plus memberships for a savings of nearly $100, which could appeal to stressed-out consumers.

    By • Oct. 20, 2026
  • A rendering of in-store gaming stations at Best Buy stores.
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    Courtesy of Best Buy
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    Can Best Buy be the new gaming boss?

    The electronics retailer is piloting a gaming hub that brings together content, deals and preorders, and will also open a dedicated gaming hub inside a store in California.

    By Tatiana Walk-Morris • Oct. 20, 2026
  • A model stands on a train platform wearing a white Anthropologie dress and oversized gray coat
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    Permission granted by Anthropologie
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    Anthropologie’s holiday marketing seeks to balance emotion, business impact

    Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, global marketing chief Barbra Sainsurin said.

    By Peter Adams • Oct. 20, 2026
  • Pink Suede products from Bath & Body Works
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    Courtesy of Bath & Body Works
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    Bath & Body Works expands partnership to all Ulta stores for the holidays

    Pink Suede is back as a limited-edition scent exclusive to Ulta. Meanwhile, customers can shop a curated selection of seasonal products at the beauty retailer through Dec. 26.

    By • Oct. 16, 2026