David’s Bridal is ready to help couples budget their wedding

Through the bridal retailer’s Pearl Planner tool, the company is leveraging AI to help couples determine where to splurge and save on their big day.

By Tatiana Walk-Morris • May 21, 2026

Can Target’s small upgrades to carts, bathrooms lead to big wins?

The retailer's efforts to modernize its experience aim to create durable long-term value for a key demographic: busy families.

By Bryan Wassel • May 20, 2026

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Michaels boosts party supplies by 60%, opens DIY bars

The crafts retailer is adding more than 600 new items this year as it works to capture market share left behind by Joann and Party City.

By Tatiana Walk-Morris • May 20, 2026

Article reveals plans for its first US retail stores

The Canada-based DTC furniture company is opening a pair of brick-and-mortar locations in Washington and California to better serve its biggest customer base.

By Lara Ewen • May 18, 2026

Claire’s eyes expansion to 7K retail locations

A licensing agreement with Centric Brands will scale the retailer’s presence across partners, including Walmart, Kohl’s and CVS, and will push the brand into new categories. 

By Dani James • May 18, 2026

Where Nike’s marketing comeback is stumbling — and where it can still win

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

By Peter Adams • May 18, 2026

Bed Bath & Beyond’s first co-branded store with The Container Store will open Saturday

The location in Fort Worth, Texas, comes just over a month after Bed Bath & Beyond announced plans to acquire the organizational retailer.

By Caroline Jansen • May 15, 2026

The Weekly Closeout: Another entertainment exec at Gap Inc., and tariff refunds trickle in

The apparel conglomerate beefed up its "fashiontainment" roster, while retailers are getting their money back on import levies canceled by the Supreme Court.

By Retail Dive Staff • May 15, 2026

Etsy debuts app in ChatGPT

The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.

By Tatiana Walk-Morris • May 14, 2026

Best Buy debuts consultation spaces within Ikea stores

The project at two Ikea locations builds on the retailers' existing shop-in-shop partnership at Best Buy.

By Dani James • May 14, 2026

Wacoal America’s new CEO on running a brand worn by many, known by few

James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.

By Dani James • May 14, 2026

Rufus who? Alexa for Shopping brings AI to Amazon’s search bar

More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be even greater.

By Bryan Wassel • May 14, 2026

Foot Locker debuts year-round basketball brand platform under new chief marketer

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

By Chris Kelly • May 13, 2026

Walmart to lay off or relocate 1,000 tech, product workers

The retailer's latest restructure is part of a broader globalization effort, according to an internal memo Tuesday.

By Dani James • May 13, 2026

How Home Depot is crafting content on the road to the World Cup

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

By Chris Kelly • May 13, 2026

Is Heidi O’Neill exactly what Lululemon needs?

Negative opinions have proliferated since she was named to the top spot, but analysts say critiques are overblown.

By Cara Salpini • May 12, 2026

The Weekly Closeout: ThredUp’s revenue jump and the interview that shook retail

The resale platform also saw active buyers grow, while the only thing more surprising than GameStop’s bid on eBay may have been the events that followed.

By Retail Dive Staff • May 8, 2026

The art of Macy’s Flower Show

The Chicago pop-up features hundreds of flowers — real and hand cut — and serves as the debut of a permanent work by a local artist.

By Kaarin Moore • May 7, 2026

Target shuffles merchandising leadership with slate of new SVPs

The mass retailer continues to revamp its leadership team as it works to regain product authority.

By Dani James • May 7, 2026

Amazon’s latest AI feature allows shoppers to interact with product summaries

“Join the chat” enables real-time questions and answers while listening to AI-generated product summaries. 

By Tatiana Walk-Morris • May 7, 2026

Old Navy turns to retail, entertainment vet to invigorate turnaround

Michael Francis has led marketing at Walmart, Target and Dreamworks and is now taking newly created roles at Gap Inc. and its value brand.

By Daphne Howland • May 6, 2026

Dollar General bridges onsite, offsite retail media with new solution

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

By Peter Adams • May 6, 2026

Target’s digital chief breaks down the retailer’s creator overhaul

Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the winddown of a prior affiliate program. 

By Peter Adams • May 6, 2026

Carter’s chief marketer on pairing heritage with progress

The first creative under Global Chief Marketing Officer Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”

By Chris Kelly • May 5, 2026

Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

“A Girl SMR at Claire's” includes ASMR filming set-ups, a Summer Sensory Shop and a presence on teen-focused social platform Coverstar.

By Jessica Hammers • May 1, 2026