Marketing


  • A downtown department store building
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    Daphne Howland/Retail Dive
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    Nordstrom relaunches holiday catalog

    The department store will host more than 1,500 events this year and will also have Santa Claus at all of its locations for the first time.

    By Howard Ruben • Oct. 29, 2025
  • Mobile phones showing different Pinterest screens
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    Courtesy of Pinterest
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    Pinterest rolls out AI-powered personalization features

    The updates will turn the platform “into a personal shopping assistant” led by the technology, according to executives. 

    By Tatiana Walk-Morris • Oct. 29, 2025
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • A Dr. Seuss-inspired character is bathed in the blue light of a mobile device in a holiday ad from Walmart
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    Permission granted by Walmart
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    Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

    Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

    By Peter Adams • Oct. 29, 2025
  • Close up of Wayfair storefront.
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    Scott Olson via Getty Images
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    Wayfair invests in AI to power its customer experience push

    The retailer is using the technology in its product image carousels, search engine and contact center operations.

    By Bryan Wassel • Oct. 29, 2025
  • A collage of three people wearing Gymshark products available at Dick's Sporting Goods
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    Courtesy of Gymshark
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    Gymshark signs Dick’s Sporting Goods as first US wholesale partner

    The U.K.-based athletic brand is now available at 12 of the retailer’s House of Sport stores. 

    By Howard Ruben • Oct. 28, 2025
  • Ciara for True Religion's 2025 "Wrapped in True" holiday campaign.
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    Courtesy of True Religion
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    True Religion targets women, college sports fans in holiday campaign

    The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.

    By Jessica Hammers • Oct. 28, 2025
  • A skeleton walks a skeleton pet in a yard.
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    Cara Salpini/Retail Dive
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    How skeletons transcended Halloween

    Once a standard spooky time decoration, these figurines now play sports, walk their dogs and otherwise hold court in yards year-round.

    By Oct. 28, 2025
  • An interior store sign with holiday colors saying "Holiday Shop"
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    Courtesy of Walmart
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    Walmart debuts 2 Black Friday events

    The mass retailer will hold multiple deals events in November as it markets its value to price-weary consumers.

    By Oct. 27, 2025
  • Person entering card number into phone
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    iStock / Rockaa

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    Sponsored by Mirakl

    Why retail growth hinges on specialty marketplaces

    The eCommerce race is shifting: retailers are discovering specialty marketplaces win through curation.

    By Lindsay Becker • Oct. 27, 2025
  • Amazon's Help Me Decide tool on a phone.
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    Courtesy of Amazon
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    Amazon’s latest AI tool wants to help you decide between products

    Help Me Decide suggests the right product for a customer’s needs based on their browsing activity, searches, shopping history and preferences.

    By Bryan Wassel • Oct. 24, 2025
  • Amazon's beauty event
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    Courtesy of Amazon
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    Amazon celebrates holiday beauty event with flash sales, livestreaming

    The annual event will see sales of up to 40% off as the e-commerce giant continues to gain market share in the category.

    By Tatiana Walk-Morris • Oct. 24, 2025
  • A green store banner says "Dollar Tree" against a hazy blue sky.
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    Daphne Howland/Retail Dive
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    ‘A cultural shift’: Dollar Tree’s CEO on tech, AI adoption

    The discount retailer during its investor day discussed how AI has helped hiring efforts, all while some analysts questioned its pricing strategy.

    By Oct. 23, 2025
  • Target storefront in Alexandria, Virginia
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    Dani James/Retail Dive
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    Target needs a win. Will the holidays deliver?

    The retailer is emphasizing exclusive merchandising and affordability this season as part of a long-term effort to regain growth.

    By Oct. 23, 2025
  • Monster High characters lined up.
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    Courtesy of Mattel
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    Mattel to bring more toy franchises to Roblox

    The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, Barbie and Uno, as it continues its focus on IP. 

    By Tatiana Walk-Morris • Oct. 22, 2025
  • Billowy clouds in a blue sky above a storefront.
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    Daphne Howland/Retail Dive
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    Best Buy to kick off holiday deals on Halloween

    The retailer, which has added 10 times the number of products this year, said it will roll out new doorbusters on tech every Friday.

    By Howard Ruben • Oct. 22, 2025
  • E.l.f. You Twitch stream
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    Retrieved from E.l.f. on October 16, 2025
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    E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

    An integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

    By Peter Adams • Oct. 22, 2025
  • A person sits in front of a computer online shopping while a Christmas lights are in the background.
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    Getty Images
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    Consumers embrace AI for research, but few have allowed it to make purchases

    Customers are worrying over payment security, privacy and potential mistakes with autonomous AI purchases, a Riskified survey found.

    By Bryan Wassel • Oct. 21, 2025
  • A corner Adidas store with a tall screen featuring the words "You Got This."
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    Courtesy of Adidas
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    With Nike in turnaround mode, is this Adidas’ opportunity in the US?

    North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the retailer to be “more American.”

    By Oct. 21, 2025
  • Inside the Horror House retail store.
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    Kaarin Moore/Retail Dive
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    Why Halloween is a ‘master class’ for retailers

    The season’s broad emotional appeal and delivery on in-store experiences means that shoppers, especially Gen Z, are ready to spend. 

    By Oct. 21, 2025
  • A parent and a child shop in Toys R Us
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    Courtesy of Go Retail Group
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    Toys R Us accelerates flagship openings, seasonal shops

    The expansion is a “significant milestone” in the brand’s growth, according to the company.

    By Oct. 20, 2025
  • People sitting on bean bags with a blue screen behind
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    Permission granted by Amazon Ads
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    Sponsored by Amazon Ads

    From screens to shopping carts: Decoding entertainment’s retail ripple effect

    Exploring the connection between entertainment, engagement and retail behavior.

    Oct. 20, 2025
  • A closeup shot of a person wearing red, white and black sneakers with a Nike logo and black track pants with a Jordan logo.
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    Neilson Barnard via Getty Images
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    Column

    The Weekly Closeout: Toms names Crocs vet CEO and is drop culture winding down?

    Jessica Alsing, who spent more than eight years at Crocs, is taking the reins at Toms. Meanwhile, one analyst sees signs of an end to the popular sales model.

    By Retail Dive Staff • Oct. 17, 2025
  • The exterior of a Bombas store in New York City
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    Courtesy of Bombas
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    After more than a decade, Bombas is opening stores

    The DTC sock brand built out its roster of wholesale partners to include Nordstrom, Dick’s and, most recently, Target. Now, the brand is taking on owned retail.

    By Oct. 17, 2025
  • Google Try On now includes shoes
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    Courtesy of Google
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    Google expands virtual try-on to shoes

    The company is also broadening access to its try-on technology, with plans to debut it in Australia, Canada and Japan.

    By Tatiana Walk-Morris • Oct. 16, 2025
  • Shoppers walk through a Macy's department store on Black Friday. A sign reads, "Give Love."
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    Kamil Krzaczynski via Getty Images
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    Why holiday season store experiences should be helpful but unobtrusive

    Shoppers are often busy and stressed, and a retailer that turns the holiday rush into a smooth, enjoyable experience can earn loyalty without the need for flashy gimmicks.

    By Bryan Wassel • Oct. 16, 2025