Marketing


  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    Virtual try on launches on ChatGPT

    Users can take or upload a selfie to generate images and see how clothing and accessories look on them prior to purchase. 

    By Tatiana Walk-Morris • Oct. 9, 2026
  • A building with a pitched roof and "Athleta" in big block letters is seen at a slant from below.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: E.l.f. Brands pushes into fragrance and is Athleta’s C-suite shakeup an opportunity?

    The beauty brand has launched its first fragrance and body care collection, while the Gap Inc. brand is searching for a new CEO after Maggie Gauger went to Lululemon.

    By Retail Dive Staff • Oct. 9, 2026
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • People walking down the street, past storefronts.
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    Daphne Howland/Retail Dive
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    Bloomingdale’s merchant jumps to Bluemercury

    Stacie Borteck Dattner will report to Bluemercury CEO Alexandre Choueiri, the former Kering Beauté executive who arrived in August.

    By • Oct. 9, 2026
  • A phone with Tik Tok Shop pulled up.
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    Photo illustration by Ezra Acayan/Getty Images via Getty Images
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    TikTok to add AI-powered discovery and one-click checkout

    The social media platform is hoping to capitalize on its role as a product discovery engine by adding a conversational AI agent and simpler checkout.

    By Bryan Wassel • Oct. 7, 2026
  • NRF Big Show 2026
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    Courtesy of Jason Dixson Photography
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    Top retail trade shows in 2027

    These events feature C-suite speakers who will discuss AI-driven solutions, understanding consumer behavior and leveraging technology, among other subjects.

    By Retail Dive Staff • Oct. 6, 2026
  • Visa Mastercard interchange fee litigation merchants Brooklyn federal court Walmart
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    Walmart defends pricing practices, again

    The retailer says it won't renew a key patent that could leverage scan-and-go tech to personalize prices. It's one of several that has drawn the attention of activists.

    By • Oct. 6, 2026
  • A person with long blond hair wearing jeans and ankle boots sits on a bed with a pink spread.
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    Courtesy of Target
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    Target reprises another partnership in merchandise overhaul

    The retailer is bringing back “Simply Shabby Chic” home goods, a few months after announcing the return of fashion designer Isaac Mizrahi.

    By • Oct. 6, 2026
  • Spirit Halloween storefront.
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    The image by Mike Mozart is licensed under CC BY 2.0
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    Halloween spending creeps up this year

    While budgets for the holiday increase, one in five shoppers plan to use buy now, pay later or other financing services, according to Deloitte.

    By Tatiana Walk-Morris • Oct. 5, 2026
  • Target releases a digital holiday kids catalog.
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    Courtesy of Target
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    Target’s digital holiday catalog features toys — and a way to incorporate handwritten wish lists

    The retailer’s kids catalog is focused on interactive experiences, including demonstrations and video reviews. 

    By • Oct. 5, 2026
  • People walking down a city street.
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    Daphne Howland/Retail Dive
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    Gap unveils AI-assisted shopping, three decades after its first website

    Customers can now get recommendations from the Alta Daily and Daydream platforms. Banana Republic and Old Navy are also launching conversational shopping agents.

    By • Oct. 5, 2026
  • Teyana Taylor lounges in a black leather chair as part of a photograph for Revolve Magazine.
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    Courtesy of Revolve Group
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    Column

    The Weekly Closeout: Revolve debuts magazine and Cato closes 120 stores

    The fashion retailer wants to connect more deeply with shoppers through a print publication. Meanwhile, the specialty apparel brand is accelerating closures.

    By Retail Dive Staff • Oct. 2, 2026
  • Ann Taylor store New York City.
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    Daphne Howland/Retail Dive
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    KnitWell Group names chief digital and customer data officer

    Angelica Munson was appointed to the newly created role for the Ann Taylor and Chico’s parent company. 

    By Tatiana Walk-Morris • Oct. 1, 2026
  • A series of wood shelves stocked with food items at a Nordstrom store.
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    Courtesy of Nordstrom
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    In New York, Nordstrom brings gourmet foods to its evolving pop-up space

    The Corner Market features a selection of locally and globally sourced comestibles and housewares, with a focus on luxury gifting. 

    By Lara Ewen • Oct. 1, 2026
  • Matthew Stafford, his wife, Kelly, and their four daughters star in Wayfair's new "Wayfair Delivers" campaign.
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    Courtesy of Wayfair
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    Wayfair ups investment in sports for values-focused brand platform

    The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.

    By Jessica Hammers • Sept. 29, 2026
  • Cars, bicyclists and pedestrians in a city.
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    Courtesy of Sephora
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    Sephora furthers UK ambitions via M&S shop-in-shops

    The tie-up resembles the beauty retailer’s partnership with Kohl’s in the U.S., which was a sales and traffic driver until this year.

    By • Sept. 29, 2026
  • Best Buy launches on TikTok Shop
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    Courtesy of Best Buy
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    Best Buy to launch on TikTok Shop

    Customers will be able to purchase products directly through the social commerce platform, with orders fulfilled by the retailer. 

    By Tatiana Walk-Morris • Sept. 29, 2026
  • David's Bridal Pearl Connect platform
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    Courtesy of David's Bridal
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    David’s Bridal wants to make it easy for vendors to engage with couples

    The retailer’s AI-powered platform, Pearl Connect, gives vendors leads based on couples who are actively planning their weddings.

    By • Sept. 28, 2026
  • Rendering of a Walmart fashion kiosk.
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    Courtesy of Walmart
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    Walmart consolidates merchant teams with focus on style

    Nearly 20 years after embarking on its ill-fated, fashion-oriented “Project Impact,” the retail giant is merging its fashion, home and beauty businesses.

    By • Sept. 28, 2026
  • A woman shops on her computer in front of a Christmas tree.
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    Getty Images
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    Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.

    Total online spend in the U.S. will top $275 billion, according to Adobe, but many will use seasonal deals to stockpile necessities. 

    By Lara Ewen • Sept. 28, 2026
  • The interior of Michaels new store format.
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    Courtesy of Michaels
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    5 store concepts that launched in 2026

    From Target’s revamped beauty space to Michaels’ new experiential store format, retailers have been busy this year refreshing their physical footprints.

    By • Sept. 28, 2026
  • A Target location in Bridgehampton
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    Permission granted by Target
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    Target is opening a store in the Hamptons. It’s not red.

    The retailer’s signature color is not part of the external facade of the building at its new location in Bridgehampton, New York.

    By • Sept. 25, 2026
  • A Michael Kors storefront.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: What will happen to Michael Kors and J. Crew celebrates its Barn Jacket

    Also, Sweaty Betty owner Wolverine World Wide eliminated the active group president role last week.

    By Retail Dive Staff • Sept. 25, 2026
  • A Kate Spade storefront in Georgetown
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    Cara Salpini/Retail Dive
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    Tapestry to sell via Google’s Gemini app, AI Mode

    Coach and Kate Spade items are now available for purchase in Google’s AI shopping ecosystem. 

    By Tatiana Walk-Morris • Sept. 24, 2026
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: A status check on Target’s turnaround

    Since naming Michael Fiddelke CEO, the retailer has made headway on its recovery with sales and traffic growth despite the bumps along the way.

    By Retail Dive Staff • Sept. 24, 2026
  • Target "Inside Out" ad creative
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    Courtesy of Target
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    Target’s new campaign puts design legacy at center of marketing

    The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.

    By Chris Kelly • Sept. 23, 2026