Marketing


  • An assortment of beauty products on pedestals that will be available through Belk with BeautySpace
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    Courtesy of Belk, Inc.
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    Belk introduces BeautySpace shop-in-shops to select stores

    The collaboration will feature brands like IGK, Oak Essentials and Malin + Goetz in stores, with a broader assortment available online.

    By April 3, 2026
  • A display of Converse sneakers in a window of a store.
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    Mario Tama via Getty Images
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    Column

    The Weekly Closeout: Converse drags down Nike, Wacoal acquires Glamorise

    The sneaker brand’s sales fell more than 30% in the latest quarter, and the deal with Glamorise is aimed at strengthening Wacoal’s U.S. position.

    By Retail Dive Staff • April 3, 2026
  • Trendline

    Top 5 stories from Retail Dive

    From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • Instagram Reels as pictured on three smartphones
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    Courtesy of Instagram
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    ‘The era of link in bio is finally over’: Meta

    The company is testing product tagging for eligible creators on Instagram Reels across five markets.

    By April 3, 2026
  • Gigi Perez plays guitar in a Hollister video
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    Courtesy of Hollister
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    Why Hollister made a music video instead of a traditional ad campaign

    The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

    By Chris Kelly • April 1, 2026
  • An employee assists a customer at The Home Depot store.
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    Brandon Bell via Getty Images
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    Consumers want associates to handle follow-up communication

    Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.

    By Bryan Wassel • April 1, 2026
  • People walking in a mall near a Macy's department store at the holidays
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    Daphne Howland/Retail Dive
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    Macy’s introduces AI-powered shopping assistant

    After an initial dark launch, Ask Macy’s helps users discover brands and receive personalized product recommendations. 

    By March 31, 2026
  • Pamela Anderson poses on set for Aerie's "100% Aerie Real" campaign.
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    Courtesy of Aerie
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    How Aerie is pushing back against AI content with Pamela Anderson

    Chief marketer Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

    By Jessica Hammers • March 31, 2026
  • Two people cross the street in denim jackets and bottoms.
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    Courtesy of Fabletics
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    Deep Dive

    Activewear isn’t over. Everything’s just apparel now.

    The lines between apparel, activewear and everything in between have only continued to blur. That isn’t a problem, except if the customer says it is.

    By March 30, 2026
  • Barbie Cameron, Max Magni and Romaine Bostick at Shoptalk Spring 2026.
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    Courtesy of Shoptalk
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    Retail leaders on embracing AI: ‘We have to keep trying things’

    The theme of Shoptalk Spring was “Retail in the Age of AI.” Executives had strong opinions on the matter.

    By , March 30, 2026
  • Shoe Carnival storefront from Mesquite
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    Permission granted by Shoe Carnival
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    Shoe Carnival scales back rebrand

    In some areas customers didn’t react well to merchandising changes after stores were converted to the Shoe Station banner.

    By March 27, 2026
  • Outside storefront image of The Home Depot
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    Courtesy of The Home Depot
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    Column

    The Weekly Closeout: Gabe’s in search of top leadership and Home Depot’s latest acquisition

    After avoiding bankruptcy, the off-pricer’s CEO and a few CFOs have left. Meanwhile, the home improvement retailer bought Mingledorff’s.

    By Retail Dive Staff • March 27, 2026
  • A hanging store sign with REI's logo on it.
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    Daphne Howland/Retail Dive
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    REI faces possible anniversary sale boycott after abandoning labor talks

    The REI Union, expressing confidence that the retailer’s customers would join workers in sending a message, will finalize a decision by May 1.

    By March 26, 2026
  • A lit-up "Sephora" sign in white letters, with a small black "Sephora" sign jutting out below.
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    Daphne Howland/Retail Dive
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    Sephora launches app in ChatGPT

    The AI-enhanced experience will give customers advice and help them discover products, according to Global Chief Digital Officer Anca Marola. 

    By March 26, 2026
  • A screen with a person and product images on it.
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    Courtesy of Puma
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    Puma debuts AI concierge at Las Vegas store

    A multilingual assistant in a large digital display will automatically detect the language a shopper speaks and answer their questions about products.

    By Tatiana Walk-Morris • March 26, 2026
  • A boot display in Tecovas' SoHo flagship in New York City
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    Permission granted by Tecovas
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    How Tecovas is leveraging AI to improve the store experience

    The boot brand is using the tech to help with inventory replenishment and allocation, and foster better interactions between associates and customers.

    By March 26, 2026
  • Amanda Bailey, Lowe's Vice President of Customer Marketing and Loyalty, speaks to an audience at Shoptalk Spring
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    Permission granted by Shoptalk
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    How Lowe’s creator network is winning over the next generation of shoppers

    The home improvement retailer has partnered with content creators like MrBeast to connect with Gen Alpha long before they purchase their first home.

    By March 25, 2026
  • GLP-1 users are changing apparel trends

    Some categories, like intimates, are already seeing shifts as shoppers buy clothes for new body sizes and routines, according to a Circana report.

    By Howard Ruben • March 25, 2026
  • Sven Gerjets talks with Gabrielle Fonrouge at Shoptalk Las Vegas 2026.
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    Courtesy of Shoptalk
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    How Gap Inc. is ‘leaning in’ to AI to elevate online shopping

    The apparel retailer is accelerating its digital experience with two new partnerships, CTO Sven Gerjets told an audience at Shoptalk.

    By March 25, 2026
  • A screenshot of a Home Depot member hub showing recent orders and rewards points.
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    Retrieved from Home Depot on March 23, 2026
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    The Home Depot beefs up digital shopping experience for pros

    As it pursues home improvement professionals, the retailer is enhancing the online experience with tools for better project management.

    By Tatiana Walk-Morris • March 24, 2026
  • People running wearing Brooks shoes.
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    Courtesy of Brooks Running
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    Brooks shuffles C-suite as it eyes expansion

    The running brand is restructuring to focus global leaders on long-term priorities like market and category expansion.

    By Howard Ruben • March 23, 2026
  • A Peloton bike is displayed at a Dick's Sporting Goods store on May 08, 2024 in Daly City, California
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    Justin Sullivan via Getty Images
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    Column

    The Weekly Closeout: Zara partners with John Galliano and Peloton goes to the gym

    The fast-fashion retailer announced a two-year partnership with the designer, while the DTC brand launched its Peloton Commercial Series. 

    By Retail Dive Staff • March 20, 2026
  • The outside of a Lowe's store
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    Spencer Platt/Getty Images via Getty Images
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    Lowe’s launches subscription service for in-home maintenance

    For $99 annually, HomeCare+ subscribers can have two in-home visits a year, spanning services like electric dryer vent cleaning and electric water heater flush.

    By Howard Ruben • March 20, 2026
  • Meta flagship store in New York City.
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    Courtesy of Meta
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    Meta bets on NYC with flagship

    Meta is making its Fifth Avenue retail pop-up location permanent by signing a 10-year lease on the space.

    By Tatiana Walk-Morris • March 19, 2026
  • A Michaels arts and crafts storefront
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    The image by Rowanswiki is licensed under CC BY 1.0
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    Michaels cuts prices on 3K more items as consumers waver

    The arts and crafts retailer is keen on picking up market share left open by the demise of Party City and Joann.

    By March 19, 2026
  • An assortment of Build-A-Bear's products that are available at Walmart
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    Courtesy of Build-A-Bear Workshop
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    Build-A-Bear launches at Walmart

    The toy company will offer a number of products for a limited time in 1,500 Walmart stores and on the big-box retailer’s website. 

    By Howard Ruben • March 19, 2026