Marketing


  • Pedestrians walk outside a Kohl’s store location.
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    Courtesy of Kohl's
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    Kohl’s delves into AI for gift finding, aiding associates

    The retailer launched a conversational AI agent to help shoppers find gifts, and is evolving how associates engage with data using the technology.

    By Tatiana Walk-Morris • April 30, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Redefining Pacsun

    Brieane Olson talks about her book, “Co-created,” and her work as a merchant and now CEO in redefining the retailer for a new generation.

    By Retail Dive Staff • April 30, 2026
  • Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • A delivery van drives down a rural road.
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    Courtesy of Amazon
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    Amazon Prime Day moves to June

    The e-commerce company's sales event happened in July last year. Meanwhile, Q1 earnings showed strong growth in online store net sales.

    By April 30, 2026
  • Two customers with long dark hair standing in the beauty section of a Walmart store
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    Courtesy of Walmart
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    Walmart is bringing beauty-focused store associates to hundreds of stores

    The "Beauty Expert" position, which features specialized training, is expanding this year after a successful pilot.

    By April 30, 2026
  • Storefront featuring Bath & Body Works new Gingham+ design.
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    Courtesy of Bath & Body Works
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    Bath & Body Works names first chief brand and product officer

    Veronique Gabai-Pinsky comes to the company with decades of experience, including launching her own brand and serving as president of Vera Wang Group.

    By April 30, 2026
  • A dog and a cat surrounded by pet products.
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    Courtesy of Amazon
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    Amazon extends annual pet sale

    The promotional event is being lengthened from two days to five for the first time, starting May 11. 

    By Tatiana Walk-Morris • April 29, 2026
  • An executive wearing an orange suit presents on stage in front of a wall reading InFronts
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    Permission granted by The Home Depot
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    Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

    Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.  

    By Peter Adams • April 29, 2026
  • Customers shop at a Bed Bath & Beyond store on January 05, 2023 in Forest Park, Illinois.
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    Scott Olson via Getty Images
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    Can Bed Bath & Beyond’s Bilt partnership simplify its experience?

    The move could offer the retailer a way to make its complex collection of brands more coherent, but it falls on Bed Bath & Beyond to do the heavy lifting.

    By Bryan Wassel • April 29, 2026
  • Two people walk by a Bed Bath & Beyond store on a cloudy day.
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    Daphne Howland/Retail Dive
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    Bed Bath & Beyond CEO: AI will lead to ‘significant reduction in headcount’

    Areas impacted at the retailer could include supply chain, IT, accounting, marketing and merchandising, Marcus Lemonis told analysts Monday.

    By April 28, 2026
  • Side by side photos of a person with long hair wearing a denim shirt and jeans.
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    Courtesy of H&M
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    H&M launches storefront on Nordstrom’s marketplace

    The move is part of the fast-fashion brand’s broader effort to reach shoppers in multiple venues, online and off.

    By April 28, 2026
  • A person with short hair and a flannel shirt sits on a blue sheet bed in a small dorm room
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    Courtesy of Dormify
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    Williams-Sonoma relaunches Dormify

    The home retailer debuted a new Dormify website and an option to pick up orders near college campuses using its existing retail footprint. 

    By April 28, 2026
  • Sponsored by Fluent, Inc

    Commerce media is hot. Your strategy is still lukewarm.

    Commerce media is hot — but most strategies are still lukewarm. Are you falling behind?

    April 27, 2026
  • Aerie Realmakers Community collage of images of creators
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    Courtesy of Aerie
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    Aerie ups commitment to authenticity with enhanced creator program

    The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

    By Jessica Hammers • April 24, 2026
  • Retail rendering of a pop up store in partnership with Google
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    Courtesy of Pat McGrath Labs
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    Column

    The Weekly Closeout: Pat McGrath Labs exits bankruptcy, GameStop bets on ‘retro’

    The cosmetics company forged a deal with GDA Luma, while the gaming retailer is expanding its assortment of older products nationwide.

    By Retail Dive Staff • April 24, 2026
  • The outside of an Ulta Beauty store.
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    Getty Images
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    Ulta Beauty, Google partner on AI-powered shopping experiences

    The beauty retailer has launched Ulta AI, a shopping assistant available on its website that soon will roll out to its app. 

    By Tatiana Walk-Morris • April 23, 2026
  • A person walks through an aisle within a Home Depot store.
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    Brandon Bell via Getty Images
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    Home Depot adds AI phone agents to field store calls

    The home improvement retailer saw significant time savings in a 50-store pilot and plans to expand the system to all U.S. stores during the coming year.

    By Bryan Wassel • April 23, 2026
  • A Party City inside Staples.
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    Courtesy of Staples, Party City
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    Party City launches inside 700 Staples stores

    The effort, which includes a selection of balloons and decor, will expand to additional Staples locations by the end of the year. 

    By April 22, 2026
  • Best Buy Corie Barry standing next to Jason Bonfig
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    Courtesy of Best Buy
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    Best Buy CEO Corie Barry to step down as sales stagnate

    Jason Bonfig will succeed her on Oct. 31. He currently leads the retailer's ads and marketplace businesses as chief customer, product and fulfillment officer.

    By April 22, 2026
  • Boxes move along a conveyor belt at an Amazon fulfillment center
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    Justin Sullivan/Staff via Getty Images
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    Amazon brings back summer beauty event

    The sale, which kicks off Monday and runs through May 10, features deals on brands like Charlotte Tilbury, Biodance, Dyson and Estée Lauder. 

    By Howard Ruben • April 22, 2026
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Column

    The Weekly Closeout: Allbirds’ ‘AI-washing’ and Nike’s ongoing exec turnover

    The footwear retailer announced a pivot no one saw coming, while another leader walked out the door at the sportswear giant.

    By Retail Dive Staff • April 17, 2026
  • agentic AI commerce AI retailers digital shopping online retail
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    Getty Images
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    Millennials, Gen Zers warm up to AI shopping tools

    While younger shoppers are open to using the technology, consumers overall are wary of surveillance pricing, per a new report. 

    By Tatiana Walk-Morris • April 16, 2026
  • A selection of Bath & Body Works dryer sheets.
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    Courtesy of Bath & Body Works
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    Bath & Body Works pulls back on laundry offering

    CEO Daniel Heaf spoke at the Semafor World Economy summit about refocusing on core product categories and improving the online business.

    By April 16, 2026
  • Tapestry CEO Semafor in white suit sitting on a blue stage
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    Courtesy of Getty Images for Semafor World Economy
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    For luxury retailers, value is a vibe

    Chief executives at Ralph Lauren and Tapestry are utilizing experiences and storytelling to provide value beyond pricing to shoppers.

    By April 16, 2026
  • A department entrance on a city street.
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    Daphne Howland/Retail Dive
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    Bergdorf merchant heads to Nordstrom after Saks Global drops lawsuit

    Yumi Shin has taken a newly created role, executive vice president of global brand partnerships, reporting to chief merchant Jamie Nordstrom.

    By April 16, 2026
  • Two jugs of laundry detergent.
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    Courtesy of Walmart
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    Walmart to modernize Great Value private label design

    The consumer product assortment was launched 30-plus years ago, and its packaging has been the same for a decade.

    By April 15, 2026