Marketing
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Column
The Weekly Closeout: Target’s home turnaround and Macy’s 100th parade countdown
Long lead times in the category mean a rebound will take time. Meanwhile, the department store is setting its sights on its centennial Thanksgiving Day Parade.
By Retail Dive Staff • Aug. 21, 2026 -
Michaels launches 3D digital frame builder
The retailer is harnessing 3D and AR technology to help shoppers preview frames in their spaces.
By Tatiana Walk-Morris • Aug. 20, 2026 -
Trendline
Top 5 stories from Retail Dive
From Saks’ post-bankruptcy path to the impact of GLP-1s, here’s a look at the stories shaping the industry.
By Retail Dive staff -
Lululemon says it has ‘talented teams and leaders in place’ as communications chief exits
Bill Chandler will leave the company just days before incoming CEO Heidi O’Neill arrives.
By Cara Salpini • Updated Aug. 20, 2026 -
Kohl’s navigates choppy back-to-school season with another round of deals
The department store, which is leaning on value to woo back customers, just a few weeks ago priced thousands of school supplies under $25.
By Daphne Howland • Aug. 19, 2026 -
Ted by Ted Baker debuts at Macy’s
The Authentic-owned brand is available at the retailer’s U.S. locations and online and offers a more relaxed silhouette than the main collection, which is carried at Bloomingdale’s.
By Lara Ewen • Aug. 19, 2026 -
Nike, Foot Locker debut hyperlocal community hub store in Los Angeles
A store concept debuting in the Crenshaw neighborhood aims to be both a shopping destination and community hub.
By Cara Salpini • Aug. 18, 2026 -
Walmart+ adds new in-store perks
The retailer debuted benefits related to its photo and money centers for users of its paid membership service.
By Dani James • Aug. 18, 2026 -
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
By Peter Adams • Aug. 18, 2026 -
Under Armour ends partnership with The Rock amid marketing reset
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
By Cara Salpini • Aug. 17, 2026 -
To lure in shoppers, J.C. Penney takes aim at off-price stores
In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.
By Daphne Howland • Aug. 17, 2026 -
Michaels debuts new store format at 3 locations
The spaces include revamped department layouts, new personalization services and a self-checkout queue exclusive to rewards members.
By Dani James • Aug. 14, 2026 -
Shoe Station names chief marketing officer
Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer.
By Kaarin Moore • Aug. 13, 2026 -
L.L. Bean rolls out loyalty program with perks for a purpose
Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.
By Kristen Doerer • Aug. 13, 2026 -
Target leans on newness for Halloween assortment
A majority of the retailer's festive collection is new in 2026, beating the drum on fresh merchandise being a core part of its turnaround.
By Dani James • Aug. 12, 2026 -
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.
By Chris Kelly • Aug. 12, 2026 -
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
By Peter Adams • Aug. 11, 2026 -
Best Buy’s chief marketer exits, replaced by newcomer
Jennie Weber left the retailer after over 20 years at the company, with Chief Creative Officer Marty Senn taking over the position.
By Dani James • Aug. 10, 2026 -
Retrieved from Foot Locker on August 06, 2026
Foot Locker reinforces role in sneaker culture with new brand platform
Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.
By Chris Kelly • Aug. 10, 2026 -
Column
The Weekly Closeout: Activist comes for Ethan Allen’s board, Rhode delivers for Elf
The investor wants his nominees to replace all of the furniture retailer’s directors, while Rhode helped E.l.f. Beauty achieve nearly 40% growth.
By Retail Dive Staff • Aug. 7, 2026 -
Claire’s revamps iconic piercing experience
The retailer is rolling out updated training, store displays, earrings and more as part of broader upgrades to its store service.
By Dani James • Aug. 6, 2026 -
Under Armour hits play on K-pop partnership
The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line.
By Lara Ewen • Aug. 5, 2026 -
Barbie is ready to be a ‘fashion icon’
While Mattel is entering a new chapter with the doll, it swung to a net loss in Q2.
By Kaarin Moore • Aug. 5, 2026 -
As the holidays near, two-thirds of shoppers are using AI
Consumers are looking to AI this holiday season to sift through products and search for bargains, according to Attentive.
By Tatiana Walk-Morris • Aug. 4, 2026 -
Express nods to its Y2K heyday in campaign that unites fashion, music
Chief Marketing Officer Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
By Chris Kelly • Aug. 4, 2026 -
Amazon customers are embracing Alexa for Shopping
The number of active users for the tech nearly doubled in the second quarter, with interactions up five times year over year, CEO Andy Jassy said.
By Bryan Wassel • Aug. 3, 2026