Marketing


  • The Pokemon Balloon at Macy's Thanksgiving Day Parade.
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    Courtesy of Pokemon
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    Column

    The Weekly Closeout: Target’s home turnaround and Macy’s 100th parade countdown

    Long lead times in the category mean a rebound will take time. Meanwhile, the department store is setting its sights on its centennial Thanksgiving Day Parade.

    By Retail Dive Staff • Aug. 21, 2026
  • Michaels framing options.
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    Courtesy of Michaels
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    Michaels launches 3D digital frame builder

    The retailer is harnessing 3D and AR technology to help shoppers preview frames in their spaces.

    By Tatiana Walk-Morris • Aug. 20, 2026
  • Trendline

    Top 5 stories from Retail Dive

    From Saks’ post-bankruptcy path to the impact of GLP-1s, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • Lululemon storefront.
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    Kaarin Moore/Retail Dive
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    Lululemon says it has ‘talented teams and leaders in place’ as communications chief exits

    Bill Chandler will leave the company just days before incoming CEO Heidi O’Neill arrives.

    By Updated Aug. 20, 2026
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s navigates choppy back-to-school season with another round of deals

    The department store, which is leaning on value to woo back customers, just a few weeks ago priced thousands of school supplies under $25.

    By Aug. 19, 2026
  • A person wearing Ted by Ted Baker.
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    Courtesy of Ted by Ted Baker
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    Ted by Ted Baker debuts at Macy’s

    The Authentic-owned brand is available at the retailer’s U.S. locations and online and offers a more relaxed silhouette than the main collection, which is carried at Bloomingdale’s.

    By Lara Ewen • Aug. 19, 2026
  • A Foot Locker store in downtown Chicago
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    Kaarin Moore/Retail Dive
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    Nike, Foot Locker debut hyperlocal community hub store in Los Angeles

    A store concept debuting in the Crenshaw neighborhood aims to be both a shopping destination and community hub.

    By Aug. 18, 2026
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart+ adds new in-store perks

    The retailer debuted benefits related to its photo and money centers for users of its paid membership service.

    By Aug. 18, 2026
  • Crocs mascot in an office
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    Courtesy of Crocs
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    Crocs hatches new mascot Niles to enrich brand storytelling

    The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing. 

    By Peter Adams • Aug. 18, 2026
  • The Rock wears Project Rock for Under Armour.
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    Courtesy of Under Armour
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    Under Armour ends partnership with The Rock amid marketing reset

    The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

    By Aug. 17, 2026
  • A group of people standing outside pose for a photograph.
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    Courtesy of J.C. Penney
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    To lure in shoppers, J.C. Penney takes aim at off-price stores

    In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.

    By Aug. 17, 2026
  • Michaels' new framing customization section
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    Courtesy of Michaels
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    Michaels debuts new store format at 3 locations

    The spaces include revamped department layouts, new personalization services and a self-checkout queue exclusive to rewards members.

    By Aug. 14, 2026
  • Shoe Carnival power aisle
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    Permission granted by Shoe Carnival
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    Shoe Station names chief marketing officer

    Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer. 

    By Aug. 13, 2026
  • L.L. Bean flagship store in Freeport, Maine
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    Daphne Howland/Retail Dive
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    L.L. Bean rolls out loyalty program with perks for a purpose

    Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.

    By Kristen Doerer • Aug. 13, 2026
  • Target storefront in Alexandria, Virginia
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    Dani James/Retail Dive
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    Target leans on newness for Halloween assortment

    A majority of the retailer's festive collection is new in 2026, beating the drum on fresh merchandise being a core part of its turnaround.

    By Aug. 12, 2026
  • Two people in a New York City park for a Rhone campaign
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    Courtesy of Rhone
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    Rhone CMO on marketing at an inflection point for the apparel brand

    “A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.

    By Chris Kelly • Aug. 12, 2026
  • Actor Inde Narravette and singer-songwriter Malcolm Todd wear earth-toned Gap clothes against a white wall backdrop
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    Permission granted by Gap Inc.
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    Gap’s fall campaign enlists ‘Obsession’ star to promote denim

    Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”

    By Peter Adams • Aug. 11, 2026
  • Front view of a Best Buy store in Milpitas, California, on Feb. 20, 2024.
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    Getty Images
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    Best Buy’s chief marketer exits, replaced by newcomer

    Jennie Weber left the retailer after over 20 years at the company, with Chief Creative Officer Marty Senn taking over the position.

    By Aug. 10, 2026
  • Image from Foot Locker creative
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    Retrieved from Foot Locker on August 06, 2026
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    Foot Locker reinforces role in sneaker culture with new brand platform

    Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.

    By Chris Kelly • Aug. 10, 2026
  • An Ethan Allen store in Sarasota, Florida, on Jan. 11, 2022.
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    JHVEPhoto via Getty Images
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    Column

    The Weekly Closeout: Activist comes for Ethan Allen’s board, Rhode delivers for Elf

    The investor wants his nominees to replace all of the furniture retailer’s directors, while Rhode helped E.l.f. Beauty achieve nearly 40% growth.

    By Retail Dive Staff • Aug. 7, 2026
  • Claire's piercing experience.
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    Courtesy of Claire's
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    Claire’s revamps iconic piercing experience

    The retailer is rolling out updated training, store displays, earrings and more as part of broader upgrades to its store service.

    By Aug. 6, 2026
  • A group of people in Under Armour clothes sit in a living room.
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    Courtesy of Under Armour
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    Under Armour hits play on K-pop partnership

    The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line.

    By Lara Ewen • Aug. 5, 2026
  • Barbie in the Nutcracker will release in 2026.
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    Courtesy of Mattel
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    Barbie is ready to be a ‘fashion icon’

    While Mattel is entering a new chapter with the doll, it swung to a net loss in Q2.

    By Aug. 5, 2026
  • A person wearing jeans and a sweater holds a credit card over a laptop, with a blurry holiday tree in the background.
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    Getty Images
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    As the holidays near, two-thirds of shoppers are using AI

    Consumers are looking to AI this holiday season to sift through products and search for bargains, according to Attentive.

    By Tatiana Walk-Morris • Aug. 4, 2026
  • Tinashe for Express
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    Courtesy of Express
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    Express nods to its Y2K heyday in campaign that unites fashion, music

    Chief Marketing Officer Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

    By Chris Kelly • Aug. 4, 2026
  • Amazon fulfillment center
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    Ethan Miller/Getty Images via Getty Images
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    Amazon customers are embracing Alexa for Shopping

    The number of active users for the tech nearly doubled in the second quarter, with interactions up five times year over year, CEO Andy Jassy said.

    By Bryan Wassel • Aug. 3, 2026