Under Armour gets heated with François Arnaud

The “Heated Rivalry” star is the brand's latest ambassador and teases its HeatGear franchise in a new campaign.

By Cara Salpini • July 24, 2026

Adidas to open concept store in Mall of America

The Minnesota-based location will offer localized merchandise, including a shop dedicated to Timberwolves NBA player Anthony Edwards.

By Lara Ewen • July 24, 2026

Explore the Trendline➔

Retail's quest to improve the customer experience

From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Hanes embraces risqué marketing in creative shakeup for basics brand

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old company.

By Peter Adams • July 24, 2026

Michaels launches AI shopping assistant

The retailer is positioning the Ask Mike tool as a way shoppers can move beyond keyword filtering and receive personalized recommendations. 

By Tatiana Walk-Morris • July 23, 2026

Bath & Body Works rolls out store updates

The retailer is enhancing locations in the U.S. and Canada with simplified navigation, clearer signage and streamlined layouts to make product discovery more intuitive. 

By Kaarin Moore • July 23, 2026

Target debuts Rosie Assoulin collab

The limited-edition collection features fashion and home goods, and aligns with the mass merchant’s long-term plan to refresh its merchandise mix and bring guests back.

By Lara Ewen • July 22, 2026

From Yamal to the mall: How American Eagle is going back to school

Chief Marketing Officer Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.

By Chris Kelly • July 22, 2026

Gap makes a fine mesh out of its ‘Happy Stripe’ remake

A polyester take on a vintage sweater design got plenty of backlash on social media, but the stumble won’t likely stall the brand’s comeback.

By Daphne Howland • July 20, 2026

The Weekly Closeout: RadioShack eyes a comeback, Wayfair and QVC kick off the holidays

The electronics company hired a managing director for RadioShack USA, while the online retailers roll out July holiday-themed sales events.

By Retail Dive Staff • July 17, 2026

Back-to-school spending forecast to reach record highs

Nearly two-thirds of consumers have already started shopping for the season, but affordability is a major concern, according to a new report. 

By Tatiana Walk-Morris • July 17, 2026

Kate Spade focused on ‘reigniting the magic’ with new chief marketer

L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

By Dani James • July 17, 2026

Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

By Chris Kelly • July 17, 2026

Walmart touts some of its lowest back-to-school pricing since 2019

The retailer’s value focus is similar to past years, with another food kit of $2 lunches and deals on the 14 most popular school supplies.

By Dani James • July 16, 2026

Foot Locker brings in Salomon to boost assortment

The athletics retailer is partnering with the France-based premium sneaker brand as parent company Dick’s pursues an extensive inventory refresh. 

By Lara Ewen • July 16, 2026

Bath & Body Works launches in Brazil

The retailer debuted its first store in the country in São Paulo as international growth remains a driving force for its transformation strategy. 

By Kaarin Moore • July 15, 2026

How Dollar Shave Club uses generative AI to unlock advertising creativity

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.

By Chris Kelly • July 14, 2026

Caraway debuts cookware in over 500 Walmart stores

The inclusion of the DTC cookware brand is part of the big-box retailer’s larger goal of evolving and elevating its assortment. 

By Tatiana Walk-Morris • July 14, 2026

In customer service, third-party generative AI tools are beating brand chatbots

While consumers' use of third-party generative AI tools has doubled in the past year alone, company-provided chatbot usage hasn’t statistically increased since 2022, Gartner found.

By Kristen Doerer • July 13, 2026

On commercial chief exits amid leadership restructure

The activewear brand is splitting the role in two, with Rebecca Cai taking on oversight of global markets and Alice Delahunt joining to focus on the customer.

By Cara Salpini • July 10, 2026

How Aéropostale entertains Gen Alpha with a creator-led mini-series

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with J.C. Penney.

By Chris Kelly • July 10, 2026

The Weekly Closeout: Pink debuts Marshmallow bra and RH CEO offloads stock

The new bra franchise is the intimates brand’s softest yet. Meanwhile, Gary Friedman sold 125,000 RH shares.

By Retail Dive Staff • July 10, 2026

Meta introduces AI-powered room visualization feature

With the new Meta AI tool, users can see what real products look like in their spaces, compare options and buy items through the brands’ websites.

By Tatiana Walk-Morris • July 9, 2026

Levi’s World Cup virality could boost Q3

Meanwhile, the denim maker posted strength in direct-to-consumer and wholesale in the second quarter.

By Daphne Howland • July 9, 2026

Hasbro debuts Play-Doh for adults

The toy company is entering adult crafting and home decor with the launch of Blooms by Play-Doh.

By Kaarin Moore • July 9, 2026

Home Depot adds 7-Eleven, Jimmy John’s as pro loyalty partners

Every quarter the retailer will refresh its pro loyalty partnership offers, which span four lifestyle and business categories.

By Bryan Wassel • July 8, 2026