Marketing


  • An dark blue oval sign in white capital letters spellig "Old Navy" sticks out from a white building.
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    Daphne Howland/Retail Dive
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    Fashion misses at Old Navy spell trouble for Gap Inc.

    Internal flubs, not customer malaise, were the cause and have been addressed, Gap Inc. CEO Richard Dickson said Thursday. But is competition from off price a growing problem for the value brand?

    By May 29, 2026
  • A red Burlington storefront says "ladies, mens, kids, baby, home, coats," as clouds billow overhead in a bright blue sky.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Burlington plots store openings, Mattel expands Brick Shop

    The off-price retailer plans to open over 100 new locations this year, while the toy company debuted new brick sets featuring Lamborghini and Chevrolet.

    By Retail Dive Staff • May 29, 2026
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A green and red brick Dick's storefront with trees in the foreground.
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods launches AI adviser

    Coach by Dick’s provides shoppers with product recommendations and training tips tailored to their sport, needs and proficiency level.

    By Tatiana Walk-Morris • May 28, 2026
  • A person walks down a brick city sidewalk.
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    Daphne Howland/Retail Dive
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    Warby Parker to enter new category with Intelligent Eyewear

    The company unveiled its first smart frame, as it partners with Google and Samsung on a collection that will launch this fall.  

    By Tatiana Walk-Morris • May 28, 2026
  • People walking down a city street.
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    Michael M. Santiago via Getty Images
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    Why Everlane and Shein are actually a good match

    The direct-to-consumer apparel brand resorted to fast fashion — and broke its promises — well before its deal with the Chinese low-price leader.

    By May 28, 2026
  • A store sign reads "Everlane" on a red brick building trimmed in concrete and covered by leafy shadows.
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    Daphne Howland/Retail Dive
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    Following Shein sale, Everlane founder launches new brand

    "Same principles, but a new take. And this time: no venture capital, no private equity," Michael Preysman writes on the brand’s site, which for now is just collecting emails.

    By Updated May 27, 2026
  • Product images surround an image of a shopping cart.
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    Courtesy of Google
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    Google launches cross-retailer Universal Cart

    Shoppers can add items to their cart across merchants from Search, Gemini, YouTube and Gmail.

    By Tatiana Walk-Morris • May 26, 2026
  • Display of colorful watches
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    IWD Magazine

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    Sponsored by IWD Retail Software

    The TikTok effect: How viral trends are changing visual merchandising

    The average viral trend lasts just five to 10 days before attention shifts. And with 42% of Gen Z consumers in the U.S. discovering new products on TikTok, the need for speed has never been more critical.

    May 26, 2026
  • Makeup on display at a retail store.
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    Michael M. Santiago via Getty Images
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    E.l.f. Beauty does an about-face on price hikes

    Following a “pronounced decline” in unit volume, CEO Tarang Amin said the company was testing adjustments to its tariff-driven strategy. 

    By Lara Ewen • May 22, 2026
  • Four models wearing lingerie with the title words reading VSXY
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    Permission granted by Victoria's Secret & Co.
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    Column

    The Weekly Closeout: John Varvatos quietly exits Under Armour and Victoria’s Secret’s ticker gets sexier

    The designer left the athletics brand last fall. Meanwhile, the lingerie company will sport a new ticker symbol, VSXY, on the NYSE. 

    By Retail Dive Staff • May 22, 2026
  • A screen with a style quiz from David's Bridal. The company wants to help couples with wedding planning using AI.
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    Courtesy of David's Bridal
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    David’s Bridal is ready to help couples budget their wedding

    Through the bridal retailer’s Pearl Planner tool, the company is leveraging AI to help couples determine where to splurge and save on their big day.

    By Tatiana Walk-Morris • May 21, 2026
  • The outside of a Target store.
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    Brandon Bell / Staff via Getty Images
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    Can Target’s small upgrades to carts, bathrooms lead to big wins?

    The retailer's efforts to modernize its experience aim to create durable long-term value for a key demographic: busy families.

    By Bryan Wassel • May 20, 2026
  • An in-store display of "The Party Shop" inside Michaels
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    Courtesy of Michaels
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    Michaels boosts party supplies by 60%, opens DIY bars

    The crafts retailer is adding more than 600 new items this year as it works to capture market share left behind by Joann and Party City.

    By Tatiana Walk-Morris • May 20, 2026
  • A gray storefront with the word "Article" on the front.
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    Courtesy of Article
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    Article reveals plans for its first US retail stores

    The Canada-based DTC furniture company is opening a pair of brick-and-mortar locations in Washington and California to better serve its biggest customer base.

    By Lara Ewen • May 18, 2026
  • An empty store with a "retail space available" window sign.
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    Daphne Howland/Retail Dive
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    Claire’s eyes expansion to 7K retail locations

    A licensing agreement with Centric Brands will scale the retailer’s presence across partners, including Walmart, Kohl’s and CVS, and will push the brand into new categories. 

    By May 18, 2026
  • LeBron James plays basketball in a Nike ad
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    Courtesy of Nike
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    Deep Dive

    Where Nike’s marketing comeback is stumbling — and where it can still win

    A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

    By Peter Adams • May 18, 2026
  • The exterior of Bed Bath & Beyond's co-branded concept with The Container Store
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond’s first co-branded store with The Container Store will open Saturday

    The location in Fort Worth, Texas, comes just over a month after Bed Bath & Beyond announced plans to acquire the organizational retailer.

    By May 15, 2026
  • Lourdes Arocho was named Gap Inc.'s head of licensing.
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    Courtesy of Gap Inc.
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    Column

    The Weekly Closeout: Another entertainment exec at Gap Inc., and tariff refunds trickle in

    The apparel conglomerate beefed up its "fashiontainment" roster, while retailers are getting their money back on import levies canceled by the Supreme Court.

    By Retail Dive Staff • May 15, 2026
  • Etsy in ChatGPT
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    Courtesy of Etsy
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    Etsy debuts app in ChatGPT

    The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.

    By Tatiana Walk-Morris • May 14, 2026
  • A blue and white Ikea shop-in-shop inside of a Best Buy storefront.
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    Courtesy of Best Buy
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    Best Buy debuts consultation spaces within Ikea stores

    The project at two Ikea locations builds on the retailers' existing shop-in-shop partnership at Best Buy.

    By May 14, 2026
  • Three models wearing neutral toned intimates products
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    Courtesy of Wacoal America
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    Wacoal America’s new CEO on running a brand worn by many, known by few

    James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.

    By May 14, 2026
  • Amazon's Alexa for Shopping displayed on several phones.
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    Courtesy of Amazon
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    Rufus who? Alexa for Shopping brings AI to Amazon’s search bar

    More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be even greater.

    By Bryan Wassel • May 14, 2026
  • Basketball players for Foot Locker
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    Courtesy of Foot Locker
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    Foot Locker debuts year-round basketball brand platform under new chief marketer

    Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

    By Chris Kelly • May 13, 2026
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart to lay off or relocate 1,000 tech, product workers

    The retailer's latest restructure is part of a broader globalization effort, according to an internal memo Tuesday.

    By May 13, 2026
  • Home Depot Men in Blazers bus
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    Courtesy of Home Depot
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    How Home Depot is crafting content on the road to the World Cup

    The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

    By Chris Kelly • May 13, 2026