Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

By Chris Kelly • Nov. 19, 2025

E.l.f. bets on power of sound for kinder social media algorithms

A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.

By Jessica Hammers • Nov. 19, 2025

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Levi’s picks Microsoft to deploy ‘super-agent’

The apparel giant said it will launch a "complex agentic framework" in 2026 that will integrate several sub-agents across IT, HR and operations.

By Roberto Torres • Nov. 19, 2025

How Walmart is deploying the Grinch to boost holiday marketing

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2. 

By Peter Adams • Nov. 18, 2025

From comfort to court: Skechers’ quest to become a performance brand

Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its search for more share.

By Cara Salpini • Nov. 17, 2025

The Weekly Closeout: Spirit Christmas opens and Revlon develops first Champion fragrance

The sister brand of Spirit Halloween opened locations across the Northeast and Great Lakes regions, while Champion's scent collection will debut in 2027.

By Retail Dive Staff • Nov. 14, 2025

Under Armour breaks with Steph Curry as restructuring program expands

After more than a decade of working together, the NBA star and his Curry Brand will separate from Under Armour.

By Cara Salpini • Nov. 14, 2025

Shoe Carnival to rebrand as Shoe Station Group

The change, subject to shareholder approval, comes as 90% of its fleet is expected to operate as Shoe Station stores by the end of fiscal 2028.

By Kaarin Moore • Nov. 14, 2025

Amazon brings back early Black Friday sale

The 12-day event features “millions” of deals on categories like home, electronics, beauty and apparel.

By Howard Ruben • Nov. 13, 2025

Etsy spotlights importance of personalized gifting for holiday ads

A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

By Aaron Baar • Nov. 12, 2025

Pinterest taps into search and shopping data to create holiday gift guides

Celebrities including Pamela Anderson and the Jonas Brothers have also curated shoppable boards as the social platform caters to gift buyers.

By Tatiana Walk-Morris • Nov. 12, 2025

Target debuts AI holiday gift finder

Shoppers can enter details like age and interests to generate unique recommendations — just one of several tech updates during the season.

By Dani James • Nov. 12, 2025

Target reduces prices on 3,000 groceries and essentials

The price cuts come as food affordability remains a top concern for consumers, especially with the holiday season nearing.

By Catherine Douglas Moran • Nov. 12, 2025

Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

By Jessica Hammers • Nov. 12, 2025

Amazon takes Haul international through Bazaar app launch

To gain market share from rivals Temu and Shein, the e-commerce giant is expanding the reach of its new app, featuring ultra-low-priced products.

By Tatiana Walk-Morris • Nov. 10, 2025

Chewy ramps up creator storefronts ahead of holiday season

More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

By Sara Karlovitch • Nov. 10, 2025

In an AI world, Nordstrom is leaning into human care

AI has a role to play, but when customers "really want the face-to-face, eye-to-eye, voice-to-voice connection,” the retailer is there to meet the need, Nordstrom’s Heather Bissell said.

By Kristen Doerer • Nov. 10, 2025

Bath & Body Works makes Grand Central smell like Fresh Balsam for the holidays

The retailer is bringing an immersive campaign to train stations and movie theaters across the country. 

By Howard Ruben • Nov. 7, 2025

Wayfair pilots small-format store in Ohio

The Columbus store, set to open in late 2026, will be about half the size of the brand’s other locations.

By Caroline Jansen • Nov. 7, 2025

Allbirds leans on new product launches to stoke turnaround

The footwear brand’s legacy styles are fading as marketing focuses on performance and design innovations, contributing to a revenue miss in Q3.

By Daphne Howland • Nov. 7, 2025

The Weekly Closeout: Nike vet joins Reebok and could AI boost the mall?

Daniel Schachne, who also has a history with Jordan, will oversee the brand’s growth strategy. Meanwhile, David Simon sees at least one potential benefit from the AI shift.

By Retail Dive Staff • Nov. 7, 2025

Saks Global approaches merger anniversary with a whirlwind of executive changes

Most surprising is last week’s exit of Emily Essner, who was aboard as Saks Fifth Avenue and Neiman Marcus combined and whose duties just expanded.

By Daphne Howland • Nov. 5, 2025

Inside Lowe’s social-first holiday push as Gen Alpha enters the market

Chief Marketing Officer Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

By Chris Kelly • Nov. 5, 2025

Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

By Jessica Hammers • Nov. 5, 2025

Walmart introduces AI tools for in-store and online holiday shopping

The retailer’s latest AI investments span its app, supply chain and customer service operations.

By Bryan Wassel • Nov. 5, 2025