Marketing


  • An orange and white Ulta Beauty storefront with a tree in front
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    Dani James/Retail Dive
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    Ulta to launch on TikTok Shop with curated assortment

    The beauty retailer's Q4 net sales grew nearly 12%, though industry analysts questioned the retailer's "softer" fiscal 2026 comp guidance.

    By March 13, 2026
  • An Amazon Prime delivery being made
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Amazon notches a win against Perplexity, Reebok reenters soccer

    The e-commerce giant got a temporary order blocking access for Perplexity’s AI shopping agents, while the athletics brand signed two professional soccer players.

    By Retail Dive Staff • March 13, 2026
  • Trendline

    Top 5 stories from Retail Dive

    From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    How Lowe’s tailors its AI-backed Mylow to different customers

    The home improvement retailer gets about a million questions a month between Mylow and Mylow Companion, with customer inquiries ranging in terms of expertise and needs.

    By March 12, 2026
  • Exterior of Dollar General store in York, Pennsylvania
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    Sam Silverstein/Retail Dive
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    Dollar General to introduce new store format, pilot subscription program

    The discount retailer reported Q4 net sales jumped nearly 6% year over year, with average basket size growing due to increased retail unit prices.

    By March 12, 2026
  • The Yellow Rose flagship location in Nashville.
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    Courtesy of Kendra Scott
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    Yellow Rose by Kendra Scott expands beyond Texas with new flagship

    The Western brand, which launched in 2023, is opening its first store outside the state with a location featuring a cocktail bar and hat customization in Nashville, Tennessee.

    By Tatiana Walk-Morris • March 12, 2026
  • Storefront of Ross
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    "Ross" by Genevieve Prentice is licensed under CC BY-SA 2.0
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    Ross opens 17 stores, pushing forward with brick-and-mortar expansion

    The store openings, which span its namesake banner and DD’s Discounts, are part of the off-price retailer’s efforts to open 110 new locations this year.

    By Howard Ruben • March 12, 2026
  • A person uses an AI chatbot on a smartphone while sitting in front of a computer
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    Getty Images
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    What’s essential for AI shopping assistant success

    The biggest risk isn’t falling behind on deployment — it’s deploying before the organization is ready, experts say.

    By Michael Brady • March 12, 2026
  • RM Studio x Rebecca Minkoff spring ready-to-wear collection, available exclusively at QVC.
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    Courtesy of QVC
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    Rebecca Minkoff footwear comes to QVC

    Additionally, the fashion designer’s RM Studio x Rebecca Minkoff spring ready-to-wear collection is available exclusively at QVC.

    By Tatiana Walk-Morris • March 11, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target reduces prices on 3K products to draw in busy families

    The seasonal price drops include a selection of baby products, as the retailer aims to attract a demographic it lost sight of.

    By March 11, 2026
  • A group of people wearing jeans stand next to each other.
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    Courtesy of Fabletics
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    Fabletics expands into denim to ride casualization trend

    CEO Adam Goldenberg told Retail Dive in January that shoppers expect athletic brands to offer casual products as apparel trends shift.

    By March 10, 2026
  • A Princess Polly storefront in Miami
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    Courtesy of A.K.A. Brands
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    Princess Polly plots next wave of US store openings

    The apparel brand will open eight stores across Florida, Texas, Minnesota, Tennessee and North Carolina throughout this year and into 2027.

    By Howard Ruben • March 10, 2026
  • People wearing Petal & Pup apparel.
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    Courtesy of Petal & Pup
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    Petal & Pup eyes launch with Dillard’s, Von Maur

    The fashion brand has a successful partnership with Nordstrom and is ready for additional growth. 

    By March 10, 2026
  • Two shoppers leave a Best Buy store.
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    Spencer Platt via Getty Images
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    Best Buy wants to be at the forefront of agentic AI discovery

    “As agentic commerce matures, we want to serve our customers in new ways, both on and off of platforms,” CEO Corie Barry said.

    By Bryan Wassel • March 10, 2026
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Target debuts Free People intimates assortment

    The mass retailer is selling Intimately FP in select stores and online with a selection of exclusive offerings.

    By March 9, 2026
  • Exterior of a Primark store in downtown Chicago.
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    Kaarin Moore/Retail Dive
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    Primark is retail’s ‘best kept secret.’ It’s ready to move beyond that.

    The fashion retailer has a new CEO, is expanding in the U.S. and will soon open a flagship in New York City. It just wants you to know it exists.

    By March 9, 2026
  • Michael Strahan modeling a dusty rose colored blazer and pink shirt from his brand
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    Courtesy of Belk
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    Belk adds Michael Strahan’s brand to menswear assortment

    The label will offer the department store’s customers an assortment of suit separates, blazers, dress shirts, polos and T-shirts.

    By Howard Ruben • March 9, 2026
  • Customer with water in his cart is shown shopping inside a Costco store.
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    Joe Raedle via Getty Images
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    Costco ties digital personalization to $470M in sales growth

    Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

    By Bryan Wassel • March 9, 2026
  • A person stretches across barstools at a diner.
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    Courtesy of Levi Strauss & Co.
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    Column

    The Weekly Closeout: Levi’s closes Dockers sale and Chip Wilson escalates Lululemon battle

    The jeans maker has officially handed over its khaki label to Authentic Brands Group. Meanwhile, Lululemon’s founder strikes again.

    By Retail Dive Staff • March 6, 2026
  • A young woman looks concerned at her phone.
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    Getty Images
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    The dark side of personalization

    “If you can’t explain it to the customer … then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.

    By Michael Brady • March 6, 2026
  • The Salvation Army is now on Roblox.
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    Courtesy of The Salvation Army
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    The Salvation Army launches first digital thrift store on Roblox

    “Thrift Score” is a shoppable digital environment — and a way to engage Gen Z and Gen Alpha consumers. 

    By Tatiana Walk-Morris • March 5, 2026
  • Exterior of the new Victoria's Secret DC store
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    Dani James/Retail Dive
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    Victoria’s Secret & Co. ends Adore Me subscription offering

    The intimates company also initiated a strategic review of the personal styling service DailyLook, which it acquired through the Adore Me transaction.

    By March 5, 2026
  • kids at a skatepark for Children's Place
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    Courtesy of Children's Place
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    How The Children’s Place embraces modern parenting with new brand platform

    The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.

    By Chris Kelly • March 5, 2026
  • Exterior of a Pottery Barn store in Bethesda, Maryland
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    Caroline Jansen/Retail Dive
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    Williams-Sonoma names chief marketing officer

    Abby Teisch, who was already on the retailer’s marketing team, will focus on performance marketing, customer engagement and growth initiatives.

    By Howard Ruben • March 4, 2026
  • The interior of a Bath & Body Works with its Gingham+ store design.
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    Courtesy of Bath & Body Works
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    Bath & Body Works wants to transform from a specialty retailer to a ‘premier global brand’

    Sales were down in Q4 and are forecast to be down in 2026. But, the company has a transformation plan to meet customers where they are. 

    By March 4, 2026
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    ‘Target is not an everything store’: CEO

    The retailer unveiled its multiyear turnaround plan, which includes an additional $1 billion operational investment and revamps of some private labels.

    By March 4, 2026