Marketing


  • A person with short dark hair wearing a tan jacket smiles.
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    Courtesy of On
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    On signs Mbappé as it preps entry into soccer

    The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.

    By Sept. 18, 2026
  • A person puts on a baseball cap, looking off to the right.
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    Courtesy of Express
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    Column

    The Weekly Closeout: Bed Bath & Beyond parent plots a credit union and Express goes back to the ’90s

    Neighborhood Intelligence hopes to simplify home ownership with the move. Meanwhile, the apparel retailer is tapping into nostalgia.

    By Retail Dive Staff • Sept. 18, 2026
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • Mannequins display activewear offerings inside a store.
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    Courtesy of Beyond Yoga
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    Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up

    After the success of its weeklong pop-up store in 2024, the brand set up another shop that will offer exclusive merchandise and activations through January.

    By Lara Ewen • Sept. 18, 2026
  • Jordan Strength equipment.
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    Courtesy of Jordan Brand
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    Jordan Brand debuts training equipment line

    The brand is releasing a line of strength training products inspired by Michael Jordan, even as Nike says it is overindexed with its classic footwear franchises.

    By Tatiana Walk-Morris • Sept. 17, 2026
  • The grand opening of a Toys R Us store in San Marcos, Texas.
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    Courtesy of Go Retail Group
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    Toys R Us accelerates store openings in time for the holidays

    The toy retailer is making a major brick-and-mortar push with 120 locations opening across the U.S.

    By Sept. 17, 2026
  • Lowe's
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    Getty Images
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    Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio

    The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.

    By Chris Kelly • Sept. 16, 2026
  • Carter's campaign imagery for "Watch Them Glow."
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    Courtesy of Carter's
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    How Carter’s is refreshing its brand to reach Gen Z, millennial parents

    An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.

    By Jessica Hammers • Sept. 16, 2026
  • Three Target employee models wearing red branded shirts and sweaters
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    Permission granted by Target
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    Target debuts style-focused apparel for store associates

    In a move aimed at expanding its merchandising authority beyond customers, the new drop leveraged the retailer's renewed partnership with Isaac Mizrahi.

    By Sept. 16, 2026
  • A person wearing grey sweats and carrying a pink bag is running against a blue background.
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    Courtesy of Old Navy
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    Old Navy’s new subbrand is a big bet on activewear

    The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.

    By Sept. 15, 2026
  • Three customers shop at a Target store.
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    Courtesy of Target
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    Dueling Amazon, Target October sales events return

    With the holidays right around the corner, both retailers will hold deal days next month on everything from toys to groceries and apparel. 

    By Sept. 15, 2026
  • The exterior of a DSW Shoe Warehouse store with a blue sky
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    Nate Delesline III/Retail Dive
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    DSW to test affordable luxury shop-in-shops

    The Edit will debut at four existing locations this fall as the company looks to leverage the strength of its brand portfolio to bolster lackluster retail sales.

    By Lara Ewen • Sept. 15, 2026
  • Jack Quaid for Bonobos
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    Courtesy of Bonobos
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    Why Bonobos’ fall campaign centers on episodic content with Jack Quaid

    Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

    By Chris Kelly • Sept. 15, 2026
  • Target chief marketing and guest experience officer Mark Weinstein
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    Courtesy of Target
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    Target names chief marketing and guest experience officer

    Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.

    By Chris Kelly • Sept. 15, 2026
  • Three people hold up an oversized check for school lunches in a gymnasium
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    Permission granted by Old Navy
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    Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

    A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

    By Peter Adams • Sept. 15, 2026
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Getty Images
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    Teens start to trust AI recommendations more than friends, parents

    There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report.

    By Tatiana Walk-Morris • Sept. 14, 2026
  • Employees stack packages containing flowers in a warehouse.
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    Joe Raedle via Getty Images
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    FedEx launches Shopify app to combat surprise import charges

    FedEx Duty and Tax provides a cost guarantee at checkout and covers any overages to that amount.

    By Max Garland • Sept. 14, 2026
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s turns to Babies R Us as Sephora falters

    The department store is bringing the brand to more stores and adding an exclusive collection. Meanwhile Sephora at Kohl’s sales are down this year.

    By Sept. 14, 2026
  • A man checks his phone while shopping in a supermarket.
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    Getty Images
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    Instacart, Shipt launch AI-powered shopping assistants

    The companies’ new marketplace tools can build grocery carts based on a conversation with a customer or an uploaded photo.

    By Catherine Douglas Moran • Sept. 14, 2026
  • Prada storefront.
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    Kaarin Vembar/Retail Dive
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    Why SoHo is still a retail favorite

    The New York neighborhood is seeing record low retail rental availability rates while some of the city’s other shopping corridors struggle.

    By Lara Ewen • Sept. 14, 2026
  • Happy female worker using digital tablet in a supermarket
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    shutterstock.com/Drazen Zigic

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    Sponsored by Diebold Nixdorf

    What separates top self-service performers from laggards?

    Discover the practices helping leading retailers improve self-service performance over time.

    Sept. 14, 2026
  • A Swatch Bar at Michaels.
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    Courtesy of Michaels
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    After demise of Joann locations, fabric is now in 90% of Michaels stores

    The craft retailer has expanded its Knit & Sew Shop and is hosting events in honor of National Sewing Month to celebrate.

    By Sept. 11, 2026
  • Chewy, fulfillment center, conveyor belt
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    Permission granted by Chewy
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    Column

    The Weekly Closeout: Chewy’s sales jump and a retail exec turns politician

    The pet retailer scored more than 7% net sales growth in the most recent quarter. Meanwhile, former Hudson’s Bay CEO Helena Foulkes could soon be Rhode Island’s governor.

    By Retail Dive Staff • Sept. 11, 2026
  • OpenAI, ChatGPT
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    Justin Sullivan via Getty Images
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    Amazon pilots ad services in ChatGPT: What marketers need to know

    The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

    By Peter Adams • Sept. 11, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target introduces AI-powered photo search, review features

    The retailer is accelerating its AI capabilities to boost personalization and product discovery.

    By Tatiana Walk-Morris • Sept. 10, 2026
  • Ace Hardware executives at the 2026 Upfronts in Chicago.
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    Kaarin Moore/Retail Dive
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    Ace Hardware: ‘We’re in the business of building national brands’

    The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.

    By Sept. 8, 2026