Marketing
-
Fashion misses at Old Navy spell trouble for Gap Inc.
Internal flubs, not customer malaise, were the cause and have been addressed, Gap Inc. CEO Richard Dickson said Thursday. But is competition from off price a growing problem for the value brand?
By Daphne Howland • May 29, 2026 -
Column
The Weekly Closeout: Burlington plots store openings, Mattel expands Brick Shop
The off-price retailer plans to open over 100 new locations this year, while the toy company debuted new brick sets featuring Lamborghini and Chevrolet.
By Retail Dive Staff • May 29, 2026 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Dick’s Sporting Goods launches AI adviser
Coach by Dick’s provides shoppers with product recommendations and training tips tailored to their sport, needs and proficiency level.
By Tatiana Walk-Morris • May 28, 2026 -
Warby Parker to enter new category with Intelligent Eyewear
The company unveiled its first smart frame, as it partners with Google and Samsung on a collection that will launch this fall.
By Tatiana Walk-Morris • May 28, 2026 -
Why Everlane and Shein are actually a good match
The direct-to-consumer apparel brand resorted to fast fashion — and broke its promises — well before its deal with the Chinese low-price leader.
By Daphne Howland • May 28, 2026 -
Following Shein sale, Everlane founder launches new brand
"Same principles, but a new take. And this time: no venture capital, no private equity," Michael Preysman writes on the brand’s site, which for now is just collecting emails.
By Daphne Howland • Updated May 27, 2026 -
Google launches cross-retailer Universal Cart
Shoppers can add items to their cart across merchants from Search, Gemini, YouTube and Gmail.
By Tatiana Walk-Morris • May 26, 2026 -
Sponsored by IWD Retail Software
The TikTok effect: How viral trends are changing visual merchandising
The average viral trend lasts just five to 10 days before attention shifts. And with 42% of Gen Z consumers in the U.S. discovering new products on TikTok, the need for speed has never been more critical.
May 26, 2026 -
E.l.f. Beauty does an about-face on price hikes
Following a “pronounced decline” in unit volume, CEO Tarang Amin said the company was testing adjustments to its tariff-driven strategy.
By Lara Ewen • May 22, 2026 -
Column
The Weekly Closeout: John Varvatos quietly exits Under Armour and Victoria’s Secret’s ticker gets sexier
The designer left the athletics brand last fall. Meanwhile, the lingerie company will sport a new ticker symbol, VSXY, on the NYSE.
By Retail Dive Staff • May 22, 2026 -
David’s Bridal is ready to help couples budget their wedding
Through the bridal retailer’s Pearl Planner tool, the company is leveraging AI to help couples determine where to splurge and save on their big day.
By Tatiana Walk-Morris • May 21, 2026 -
Can Target’s small upgrades to carts, bathrooms lead to big wins?
The retailer's efforts to modernize its experience aim to create durable long-term value for a key demographic: busy families.
By Bryan Wassel • May 20, 2026 -
Michaels boosts party supplies by 60%, opens DIY bars
The crafts retailer is adding more than 600 new items this year as it works to capture market share left behind by Joann and Party City.
By Tatiana Walk-Morris • May 20, 2026 -
Article reveals plans for its first US retail stores
The Canada-based DTC furniture company is opening a pair of brick-and-mortar locations in Washington and California to better serve its biggest customer base.
By Lara Ewen • May 18, 2026 -
Claire’s eyes expansion to 7K retail locations
A licensing agreement with Centric Brands will scale the retailer’s presence across partners, including Walmart, Kohl’s and CVS, and will push the brand into new categories.
By Dani James • May 18, 2026 -
Deep Dive
Where Nike’s marketing comeback is stumbling — and where it can still win
A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.
By Peter Adams • May 18, 2026 -
Bed Bath & Beyond’s first co-branded store with The Container Store will open Saturday
The location in Fort Worth, Texas, comes just over a month after Bed Bath & Beyond announced plans to acquire the organizational retailer.
By Caroline Jansen • May 15, 2026 -
Column
The Weekly Closeout: Another entertainment exec at Gap Inc., and tariff refunds trickle in
The apparel conglomerate beefed up its "fashiontainment" roster, while retailers are getting their money back on import levies canceled by the Supreme Court.
By Retail Dive Staff • May 15, 2026 -
Etsy debuts app in ChatGPT
The company is also beta-testing a conversational search experience on its own site that is designed to help shoppers find a gift.
By Tatiana Walk-Morris • May 14, 2026 -
Best Buy debuts consultation spaces within Ikea stores
The project at two Ikea locations builds on the retailers' existing shop-in-shop partnership at Best Buy.
By Dani James • May 14, 2026 -
Wacoal America’s new CEO on running a brand worn by many, known by few
James Wheatley spoke with Retail Dive about the bra company's aspirations to grow brand awareness, including through a small fleet of stores.
By Dani James • May 14, 2026 -
Rufus who? Alexa for Shopping brings AI to Amazon’s search bar
More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be even greater.
By Bryan Wassel • May 14, 2026 -
Foot Locker debuts year-round basketball brand platform under new chief marketer
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
By Chris Kelly • May 13, 2026 -
Walmart to lay off or relocate 1,000 tech, product workers
The retailer's latest restructure is part of a broader globalization effort, according to an internal memo Tuesday.
By Dani James • May 13, 2026 -
How Home Depot is crafting content on the road to the World Cup
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.
By Chris Kelly • May 13, 2026