Marketing

  • People walking by stores and crossing the street in a city, with a small red car in a wide crosswalk.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Macy’s disappearing billboard and Reformation’s IPO

    The department store’s iconic sign in Herald Square was taken down. Meanwhile, the apparel retailer went public on the low end of its price range.

    By Retail Dive Staff • July 31, 2026
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s debuts AI shopping assistant

    What started as a Mother’s Day Gift Finder has evolved into a digital shopping assistant that aids with product discovery. 

    By Tatiana Walk-Morris • July 30, 2026
  • The entrance to a mall, with a white pickup truck parked to the right. Explore the Trendline➔
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    "Dartmouth Mall, Dartmouth, Massachusetts" by JJBers is licensed under CC BY 2.0
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    Trendline

    Top 5 stories from Retail Dive

    From Saks’ post-bankruptcy path to the impact of GLP-1s, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • A stone Adidas storefront.
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    Courtesy of Adidas
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    Adidas apparel outshines footwear during World Cup quarter

    The brand — which also announced a CFO transition — saw apparel net sales jump 34% in the second quarter.

    By • July 30, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: How long can the consumer hang on?

    Discretionary retail sales have been surprisingly strong so far this year. The team discusses the reasons why and what that might mean for the rest of 2026.

    By Retail Dive Staff • July 30, 2026
  • A group of people in grey sweatpants and hoodies pose inside a hair salon.
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    Courtesy of Nike
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    Why Nike is trying to reignite its sportswear business with a hoodie

    Studio Fleece, the retailer’s latest line, aims to recreate a series of wardrobe staples for women, Nike’s Jill Gonzalez told Retail Dive.

    By • July 30, 2026
  • Two women browse a clothing rack in a bright boutique, selecting a plush beige coat.
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    Tatsiana Volkava/Moment via Getty Images
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    Back-to-school shoppers will prioritize essentials over apparel

    Clothing buys will be spread out over the school year, while sporting goods are increasingly considered essential, according to two reports.

    By Lara Ewen • July 29, 2026
  • The entrance to a mall store.
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    Daphne Howland/Retail Dive
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    Sephora names 12 beauty brands to accelerator cohort

    Now in its 10th year, Sephora Accelerate aims to support the next generation of cosmetic, skin care, hair care and fragrance brands.

    By Tatiana Walk-Morris • July 28, 2026
  • A woman is depicted hiking up a hill.
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    Courtesy of Canada Goose
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    Inside Canada Goose’s journey to reconnect with nature

    Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

    By Danielle McLean • July 28, 2026
  • Exterior of Dollar General store in York, Pennsylvania
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    Sam Silverstein/Retail Dive
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    Dollar General opens call for small business vendors

    The discount retailer is inviting eligible businesses to explore potential partnership opportunities and access training and funding resources.

    By • July 28, 2026
  • Selena Gomez for Rare Beauty
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    Courtesy of Rare Beauty
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    Rare Beauty draws inspiration from Greek mythology for global campaign

    The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

    By Chris Kelly • July 28, 2026
  • A David's Bridal store in Texas.
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    Courtesy of David's Bridal
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    David’s Bridal debuts outlet shop-in-shop concept

    An existing store in McAllen, Texas, is the first to launch the hybrid experience, which features full-price merchandise alongside discounted apparel. 

    By • July 27, 2026
  • People going into a clothing store.
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    Daphne Howland/Retail Dive
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    Gap reboots 1990s fragrances this week

    Originals Dream, Grass, Heaven and Om, plus new entrant Harmony, will be available as of Thursday. Fans are excited — and nervous.

    By • July 27, 2026
  • Gap Inc.'s influencer program has been opened up for employees.
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    Courtesy of Gap Inc.
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    Gap Inc. opens creator program to employees

    Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.

    By Tatiana Walk-Morris • July 27, 2026
  • A cream colored hoodies that says "Who's Gonna Stop Us?" next tow two beauty kit boxes on grass
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    Courtesy of Pacsun, Ulta Beauty
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    Pacsun, Ulta Beauty debut curated beauty collaboration

    The retailers developed two beauty essentials kits and a limited-edition hoodie meant to encourage self-expression.

    By • July 27, 2026
  • Woman with hand on chin looking at a speech bubble icon with dots and sound waves.
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    Chris Moore, Designer Audiense

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    Sponsored by Audiense

    Audience-proof your campaigns: Defensible strategy for marketers

    Make your BFCM bets defensible: simulate audience reactions before launch.

    By Chris Hutchins • July 27, 2026
  • A person in Under Armour clothing sits on a bench press in a gym.
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    Courtesy of Under Armour
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    Under Armour gets heated with François Arnaud

    The “Heated Rivalry” star is the brand's latest ambassador and teases its HeatGear franchise in a new campaign.

    By • July 24, 2026
  • A closeup of a used Adidas sneaker on a wood floor.
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    Stock via Getty Images
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    Adidas to open concept store in Mall of America

    The Minnesota-based location will offer localized merchandise, including a shop dedicated to Timberwolves NBA player Anthony Edwards.

    By Lara Ewen • July 24, 2026
  • Hanes OOH ad
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    Courtesy of Hanes
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    Hanes embraces risqué marketing in creative shakeup for basics brand

    Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old company.

    By Peter Adams • July 24, 2026
  • A Michaels arts and crafts storefront
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    The image by Rowanswiki is licensed under CC BY 1.0
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    Michaels launches AI shopping assistant

    The retailer is positioning the Ask Mike tool as a way shoppers can move beyond keyword filtering and receive personalized recommendations. 

    By Tatiana Walk-Morris • July 23, 2026
  • Bath & Body Works store refresh
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    Courtesy of Bath & Body Works
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    Bath & Body Works rolls out store updates

    The retailer is enhancing locations in the U.S. and Canada with simplified navigation, clearer signage and streamlined layouts to make product discovery more intuitive. 

    By • July 23, 2026
  • Rosie Assoulin for Target.
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    Courtesy of Target
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    Target debuts Rosie Assoulin collab

    The limited-edition collection features fashion and home goods, and aligns with the mass merchant’s long-term plan to refresh its merchandise mix and bring guests back.

    By Lara Ewen • July 22, 2026
  • American Eagle back-to-school campaign 2026
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    Courtesy of American Eagle
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    From Yamal to the mall: How American Eagle is going back to school

    Chief Marketing Officer Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.

    By Chris Kelly • July 22, 2026
  • A person wears a striped dress.
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    Courtesy of GapStudio, photo by Maya Iman
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    Deep Dive

    Gap makes a fine mesh out of its ‘Happy Stripe’ remake

    A polyester take on a vintage sweater design got plenty of backlash on social media, but the stumble won’t likely stall the brand’s comeback.

    By • July 20, 2026
  • Lance Bass and Danielle Fishel sitting side by side in leather armchairs.
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    Courtesy of QVC
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    Column

    The Weekly Closeout: RadioShack eyes a comeback, Wayfair and QVC kick off the holidays

    The electronics company hired a managing director for RadioShack USA, while the online retailers roll out July holiday-themed sales events.

    By Retail Dive Staff • July 17, 2026
  • Students sitting in desks in a classroom have their backs to the camera and their arms raised. An adult stands in the front of the classroom facing the students.
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    pixdeluxe via Getty Images
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    Back-to-school spending forecast to reach record highs

    Nearly two-thirds of consumers have already started shopping for the season, but affordability is a major concern, according to a new report. 

    By Tatiana Walk-Morris • July 17, 2026