Marketing


  • The Abercrombie & Fitch store in SoHo
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    Courtesy of Abercrombie & Fitch Co.
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    Column

    The Weekly Closeout: Trump loves inflation and Abercrombie opens a ‘pinnacle’ store in SoHo

    The President told reporters he isn’t concerned about price increases, while the apparel retailer opened the “best expression" of the brand to date.

    By Retail Dive Staff • June 12, 2026
  • A person looks at the Pinterest app on their phone.
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    Getty Images
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    Pinterest signs $4B AI deal with AWS

    The largest in Pinterest’s history, the deal will make discovery more personal, visual and actionable, according to CTO Matt Madrigal.

    By Tatiana Walk-Morris • June 11, 2026
  • Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s prices ‘hundreds of items’ below $20 for summer sale

    The event, which runs June 23 through June 28, will also offer free shipping on online orders, as the department store spotlights value.

    By Tatiana Walk-Morris • June 11, 2026
  • Adidas at Nordstrom
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    Courtesy of Nordstrom
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    Nordstrom, Adidas team up for World Cup style

    The partnership will be featured in 35 of the department store’s locations, including at The Corner at its NYC flagship.

    By Tatiana Walk-Morris • June 11, 2026
  • Lamine Yamal for American Eagle
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    Courtesy of American Eagle
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    Q&A

    How American Eagle is kicking off its deal with the new face of soccer

    Chief marketer Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.

    By Chris Kelly • June 11, 2026
  • Walmart's fictional boy band "Alwayz" promotes its summer sale.
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    Courtesy of Walmart
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    Targeting Amazon Prime Day, Walmart Deals event moves to June

    The retailer will give early deals access to Walmart+ members and is rolling out a campaign with a fictional boy band to spur interest in the sale.

    By June 10, 2026
  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    Why marketers must rethink loyalty as AI reshapes consumer connections

    Over half of consumers are comfortable filtering their brand communications entirely through AI, according to research from Gale.

    By Peter Adams • June 10, 2026
  • Exterior of a store.
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    Joe Raedle via Getty Images
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    Chief experience officer at Walmart’s Sam’s Club to exit

    Diana Marshall is the latest leadership departure at Walmart Inc. since CEO John Furner took over earlier this year.

    By June 9, 2026
  • View of woman from behind examining bread aisle at store
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    Getty Images
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    Connecticut becomes second state to regulate dynamic pricing

    The state follows Maryland in enacting legislation that bars retailers from using personally identifiable data to customize prices. A similar bill is awaiting action by New York’s governor.

    By Sam Silverstein • June 9, 2026
  • Teams face off in Adidas' 'Backyard Legends' creative
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    Courtesy of Adidas
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    Deep Dive

    Nike and Adidas take their rivalry to the World Cup. Who will win?

    The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.

    By Chris Kelly • June 9, 2026
  • Hasbro's Mr Potato Head characters
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    Courtesy of Hasbro
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    Optimus Prime will take your call: Hasbro leans into AI-driven licensing

    The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.

    By June 9, 2026
  • Amazon photos in a mobile app.
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    Courtesy of Amazon
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    Amazon launches AI image generator to narrow search queries

    Users describing a product in the e-commerce giant’s app can now choose from a variety of AI-generated images to shop similar items. 

    By Tatiana Walk-Morris • June 8, 2026
  • The Meta Lab @ Best Buy shop-in-shop
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    Courtesy of Best Buy
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    Best Buy rolls out Meta Lab shop-in-shops

    The retailer will debut the spaces — which allow shoppers to test Meta's lineup of AI glasses and VR headsets — at 50 locations this summer.

    By June 8, 2026
  • U.S. military veteran Capt. Gary Neuger appears in a Jeep ad
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    Courtesy of Stellantis
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    Deep Dive

    How brands are celebrating 250 years of America amid political polarization

    Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

    By Chris Kelly • June 8, 2026
  • A person in sunglasses and a blazer sits at an outdoor café table, looking at their smartphone.
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    Permission granted by Rokt
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    Sponsored by Rokt

    Loyalty is the new growth engine and retailers are just starting to figure that out

    Why loyalty is becoming retail's most valuable growth asset.

    By Stephen Rivera • June 8, 2026
  • A mall entrance to a clothing store named "Torrid."
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    Daphne Howland/Retail Dive
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    Torrid heads to the post office, mall to woo customers

    Earlier this year the plus-size retailer relaunched a direct-mail campaign that proved to be highly effective in acquiring and reactivating customers.

    By June 5, 2026
  • A taxi speeds by a Lululemon storefront in SoHo.
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    Courtesy of Lululemon
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    Lululemon slashes guidance due to ‘negative commentary,’ underwhelming launches

    Encouraging signs in Q1 were overshadowed by worsening trends that point to a protracted turnaround ahead.

    By June 5, 2026
  • Neon Nike logo in a Chicago store.
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    Kaarin Moore/Retail Dive
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    Column

    The Weekly Closeout: Nike’s reality check, GameStop’s record earnings

    The athletic retailer’s performance business needs to grow up to 25% to hit guidance, according to analysts, while the game company reported the highest quarterly net income in its history. 

    By Retail Dive Staff • June 5, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target Circle Deal Days kicks off in June

    The sales event lands on the same dates as Amazon Prime Day, as the companies go head-to-head for summertime shoppers.

    By Tatiana Walk-Morris • June 4, 2026
  • A Gap store logo in New York.
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    Spencer Platt via Getty Images
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    Retailers turn to AI for productivity, personalized shopping

    Best Buy, Gap and Dick’s Sporting Goods detailed how AI investments were reshaping their businesses during their Q1 earnings calls.

    By Paige Gross • June 4, 2026
  • A person goes live on TikTok for QVC Group
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    Courtesy of QVC Group
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    QVC celebrates 40th anniversary with TikTok Shop event

    Amid QVC Group’s bankruptcy proceedings, the company is promoting a live event, a new podcast and the release of a documentary. 

    By Tatiana Walk-Morris • June 4, 2026
  • Steph Curry stands in a black T-shirt in front of a shadowed basketball court.
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    Courtesy of Li-Ning
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    Steph Curry trades Under Armour partnership for a deal with Li-Ning

    The NBA star broke ties with his former partner in November and will now focus on growing the Curry Brand under a Chinese sportswear company.

    By June 3, 2026
  • A display at Macy's Flower Show in Chicago.
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    Kaarin Moore/Retail Dive
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    Macy’s revamped half its stores and customers followed

    As it improves merchandising and customer experience at 200-plus stores, some analysts now see the department store taking share from weaker rivals.

    By June 3, 2026
  • Costco’s personalization effort drives $500M in digital sales

    Personalized product recommendation carousels drive three times higher digital conversion rates than usual, CFO Gary Millerchip said.

    By Bryan Wassel • June 3, 2026
  • Belk's recent collaboration with Sewing Down South
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    Courtesy of Belk
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    Inside Belk’s latest collaboration with Sewing Down South

    The third iteration of their partnership includes an expansion into jewelry and the return of a pop-up store in Charleston, South Carolina.

    By June 3, 2026