Marketing


  • A person lays in a bed with striped sheets from the Target x Parachute collection.
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    Courtesy of Parachute
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    Target, Parachute team up again on home capsule collection

    The two partnered last year and are back for round two as Target revamps its merchandise offerings.

    By Tatiana Walk-Morris • July 2, 2026
  • Closeup group of businesspeople meeting discuss project plan and financial results in office.
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    Getty Images
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    4 experts on how to make AI investments worthwhile

    Leaders at CCW Las Vegas discussed the challenges of and strategies for cutting through AI hype, from understanding how costs scale to investing with customers in mind.

    By Bryan Wassel • July 2, 2026
  • Trendline

    Retail's quest to improve the customer experience

    From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Stitch Fix expands Stitch Fix Vision
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    Courtesy of Stitch Fix
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    Stitch Fix expands AI image generation to improve personalization

    With Stitch Fix Vision, users can now create photos of themselves on demand in recommended outfits. 

    By Tatiana Walk-Morris • July 2, 2026
  • Under Armour athlete Diana Flores, captain of the Mexico Women’s National Flag Football Team, walked in the label’s spring-summer 2027 show at Paris Fashion Week.
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    Courtesy of Under Armour
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    Under Armour partners with Feng Chen Wang on women’s strategy

    The label showcased elements from the upcoming partnership at its June runway show during Paris Fashion Week.

    By Lara Ewen • July 1, 2026
  • A green and red brick Dick's storefront with trees in the foreground.
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    Courtesy of Dick's Sporting Goods
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    Dick’s adds paid loyalty tier for $99 a year

    Benefits for ScoreCard+ members include $100 in rewards each year in increments of $25 per quarter.

    By July 1, 2026
  • A person filling up their car at a gas pump.
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    Getty Images
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    Amazon, J.C. Penney dangle gas-related deals ahead of July 4

    At the e-commerce giant, the savings are only for Prime members, while at the department store customers can trade a gas receipt for $10 off.

    By June 30, 2026
  • Vizio TV in a living room
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    Courtesy of Vizio
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    What Walmart’s Vibe.co deal means for CTV, retail media convergence

    The acquisition of the platform designed for small- and mid-sized businesses speaks to the evolution of streaming TV advertising.

    By Chris Kelly • June 30, 2026
  • Two customers holding Sanrio plushies from the Times Square store.
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    Courtesy of Miniso
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    Adult women are driving toy industry growth

    Meanwhile, social media is influencing the segment, fueled by ASMR content and unboxing videos. 

    By June 30, 2026
  • Person in green coat sitting outdoors in warm sunlight.
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    Permission granted by Rokt
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    Sponsored by Rokt

    The loyalty metric no one wants to explain

    Repeat purchases aren't proof of loyalty. Incrementality is.

    By Eli Chamberlin, Director of Product at Rokt • June 29, 2026
  • A white JC Penney store with a red roof.
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    Courtesy of J.C. Penney
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    J.C. Penney, Aéropostale link loyalty programs

    Customers who shop at both retailers can earn points to redeem at either one. Both companies are part of the Catalyst Brands portfolio.

    By Tatiana Walk-Morris • June 26, 2026
  • Six shoes in a lineup from the GRANOR MID M S3S Adidas style
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    Courtesy of Adidas x Glo Brands
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    Column

    The Weekly Closeout: Adidas gets into PPE, Five Below fills out C-suite

    The athletics retailer debuted a safety footwear collection with Glo Brands B.V., while the discount chain hired a chief retail officer and a chief legal officer.

    By Retail Dive Staff • June 26, 2026
  • A group of panelists seated on a stage, actively in discussion.
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    Courtesy of Rob Tannenbaum/CommerceNext
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    How retailers are thinking about omnichannel in the age of AI

    The tech has offered new ways to drive traffic and manage loyalty programs, but retail is still about emotional connection, executives at Ulta, Stitch Fix and Tapestry said.

    By Lara Ewen • June 25, 2026
  • FAO Schwarz at Nordstrom in New York City.
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    Courtesy of Nordstrom
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    FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom

    The toy company's second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.

    By June 25, 2026
  • Mickey Drexler speaks to analyst Simeon Siegel on stage at a conference.
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    Courtesy of Rob Tannenbaum/CommerceNext
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    Mickey Drexler: ‘If I make a mistake, I make a mistake’

    The Alex Mill chairman told CommerceNext attendees that being fired from Gap was a “nightmare” but said he now has the best job he’s ever had.

    By Lara Ewen • June 25, 2026
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: The weight-loss era is not just about selling clothes

    Liza Amlani, principal at Retail Strategy Group, joins us to discuss how retailers and brands can successfully grapple with what she calls “fit volatility.”

    By Retail Dive Staff • June 25, 2026
  • Exterior of Walmart store with a sign that reads "grocery" and two cars parked in front.
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    Sam Silverstein/Retail Dive
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    Walmart gets bullish on advertising business with Vibe.co acquisition

    The retailer plans to strengthen its higher-margin advertising division through a deal to acquire the CTV tech platform.

    By June 24, 2026
  • A person holds a shopping basket full of items.
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    Courtesy of Target
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    Target launches back-to-school season — and the first test of its turnaround

    The retailer is debuting limited-edition collabs, savings on its loyalty program and a refreshed assortment as it competes with Amazon's Prime Day on summertime deals.

    By June 24, 2026
  • A delivery bag in front of bottles of alcohol in a store.
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    Courtesy of DoorDash
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    DoorDash launches conversational shopping assistant

    The tool allows grocery shoppers to input a recipe link, photo from a cookbook or image of a list and receive a shoppable cart of items.

    By Catherine Douglas Moran • June 23, 2026
  • A storefront sign titled "Gap" sits against a blue window background
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    Drew Angerer via Getty Images
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    Gap Inc. plots AI-led marketing modernization effort

    The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

    By Chris Kelly • June 23, 2026
  • Juniper Breeze products from Bath & Body Works.
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    Courtesy of Bath & Body Works
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    Bath & Body Works to launch at Ulta Beauty

    A curated collection of products will be available at over 600 locations, and the Juniper Breeze scent will return as a limited-time exclusive for the beauty retailer.

    By June 23, 2026
  • MrBeast for Lowe's
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    Courtesy of Lowe's
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    Q&A

    Why Lowe’s wants content creators in its network to pitch product ideas

    Marketing chief Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.

    By Chris Kelly • June 23, 2026
  • A customer browses an e-commerce site on their phone.
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    Getty Images
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    Amazon’s Prime Day sale could spur $26.3B in US e-commerce

    As usual, rivals have scrambled to compete with the e-commerce giant’s summer sale, which is earlier than ever this year.

    By June 22, 2026
  • A dining display with Bed Bath & Beyond's co-branded store concept with The Container Store
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond wants consumers to dig up old coupons

    The iconic 20% off coupons will be honored at face value and serve as an entry into a sweepstakes to win a $100,000 home transformation.

    By June 22, 2026
  • Overhead view of a retail location
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    Getty Images
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    Sponsored by Sensormatic Solutions

    Squaring agility and identity to drive long-term success

    Brand identity used to be earned through reputation, but now it's curated in boardrooms. Is that rigidity costing retailers their ability to adapt?

    By Tony D’Onofrio, president of Sensormatic Solutions • June 22, 2026
  • Fashionable pictures within Pinterest
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    Courtesy of Pinterest
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    Pinterest introduces experimental AI app

    Ask Pinterest works with conversational language and can process complex queries, which could help the platform improve its future AI features.

    By Lara Ewen • June 18, 2026