Marketing


  • Warmly lit exterior image of On's Miami store
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    Courtesy of On
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    On commercial chief exits amid leadership restructure

    The activewear brand is splitting the role in two, with Rebecca Cai taking on oversight of global markets and Alice Delahunt joining to focus on the customer.

    By July 10, 2026
  • Creators for Aeropostale
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    Courtesy of Aeropostale
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    How Aéropostale entertains Gen Alpha with a creator-led mini-series

    Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with J.C. Penney.

    By Chris Kelly • July 10, 2026
  • Trendline

    Retail's quest to improve the customer experience

    From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Two people pose in Pink's Marshmallow bra collection.
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    Courtesy of Victoria's Secret Pink
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    Column

    The Weekly Closeout: Pink debuts Marshmallow bra and RH CEO offloads stock

    The new bra franchise is the intimates brand’s softest yet. Meanwhile, Gary Friedman sold 125,000 RH shares.

    By Retail Dive Staff • July 10, 2026
  • Muse image brings next-generation AI to image generation for businesses.
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    Courtesy of Meta
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    Meta introduces AI-powered room visualization feature

    With the new Meta AI tool, users can see what real products look like in their spaces, compare options and buy items through the brands’ websites.

    By Tatiana Walk-Morris • July 9, 2026
  • The side of a big building.
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    The image by Mxn is licensed under CC BY-SA 4.0
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    Levi’s World Cup virality could boost Q3

    Meanwhile the denim maker posted strength in direct-to-consumer and wholesale in the second quarter.

    By July 9, 2026
  • Hasbro's Blooms by Play-Doh for adults
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    Courtesy of Hasbro
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    Hasbro debuts Play-Doh for adults

    The toy company is entering adult crafting and home decor with the launch of Blooms by Play-Doh.

    By July 9, 2026
  • A customer inside a Home Depot in Austin, Texas on Feb. 20, 2024
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    Brandon Bell via Getty Images
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    Home Depot adds 7-Eleven, Jimmy John’s as pro loyalty partners

    Every quarter the retailer will refresh its pro loyalty partnership offers, which span four lifestyle and business categories.

    By Bryan Wassel • July 8, 2026
  • Kohl's Deal Bar
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    Permission granted by Kohl's
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    Kohl’s prices thousands of back-to-school items under $25 as consumers look for deals

    The season could be a critical test for the struggling department store, whose years-long turnaround has failed to gain much traction.

    By July 8, 2026
  • People walking past a mall store.
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    Daphne Howland/Retail Dive
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    FP Movement launches Asics footwear collaboration

    The tie-up is one of several merchandising efforts from Free People this year and comes as the brand embarks on a brick-and-mortar expansion.

    By July 8, 2026
  • a storefront bearing Walmart signage in blue and yellow
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    Brandon Bell via Getty Images
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    Walmart cuts prices on groceries and other goods

    President Donald Trump said the initiative came at his request, though Walmart did not mention the Trump administration in its announcement.

    By Peyton Bigora • Updated July 7, 2026
  • A downtown department store building
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    Daphne Howland/Retail Dive
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    Nordstrom teases retail’s other big summer sale

    The department store’s annual event differs from most because it features discounts on merchandise set to drop in the fall.

    By July 7, 2026
  • An adult and two children shopping for school supplies.
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    Getty Images
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    Staples, Dollar General tout 2025 pricing for back-to-school sales

    Both retailers highlighted dozens of products priced at $1 and under, with teachers getting extra discounts.

    By July 7, 2026
  • A gold mall interior features many high-end luxury storefronts.
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    Lauren DeCicca via Getty Images
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    For luxury, the in-store experience still reigns

    Aspirational clients ultimately want human interactions and unique experiences from luxury brands.

    By Kristen Doerer • July 7, 2026
  • A couple purchasing spirits over a counter, woman using a POS system to pay
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    AI Generated, Guided by Fluent Design Team

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    Sponsored by Fluent, Inc

    Your ‘omnichannel’ media strategy is ignoring half the shopper journey

    Commerce media's measurement problem isn't a secret. Brands know it. Retailers know it. And Fluent has the answer.

    July 6, 2026
  • Hilary Duff holding Bath & Body Works products.
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    Courtesy of Bath & Body Works
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    Bath & Body Works collabs with Hilary Duff to introduce Fruit Fusion

    The pop star is brand ambassador and creative partner on the new fruit-forward franchise, designed to introduce scents over time.

    By July 6, 2026
  • Ulta Beauty partners with Supergirl
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    Courtesy of Ulta Beauty
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    Q&A

    Ulta’s chief marketer on blending brand building and omnichannel marketing

    Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.

    By Chris Kelly • July 6, 2026
  • A person lays in a bed with striped sheets from the Target x Parachute collection.
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    Courtesy of Parachute
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    Target, Parachute team up again on home capsule collection

    The two partnered last year and are back for round two as Target revamps its merchandise offerings.

    By Tatiana Walk-Morris • July 2, 2026
  • Closeup group of businesspeople meeting discuss project plan and financial results in office.
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    Getty Images
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    4 experts on how to make AI investments worthwhile

    Leaders at CCW Las Vegas discussed the challenges of and strategies for cutting through AI hype, from understanding how costs scale to investing with customers in mind.

    By Bryan Wassel • July 2, 2026
  • Stitch Fix expands Stitch Fix Vision
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    Courtesy of Stitch Fix
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    Stitch Fix expands AI image generation to improve personalization

    With Stitch Fix Vision, users can now create photos of themselves on demand in recommended outfits. 

    By Tatiana Walk-Morris • July 2, 2026
  • Under Armour athlete Diana Flores, captain of the Mexico Women’s National Flag Football Team, walked in the label’s spring-summer 2027 show at Paris Fashion Week.
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    Courtesy of Under Armour
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    Under Armour partners with Feng Chen Wang on women’s strategy

    The label showcased elements from the upcoming partnership at its June runway show during Paris Fashion Week.

    By Lara Ewen • July 1, 2026
  • A green and red brick Dick's storefront with trees in the foreground.
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    Courtesy of Dick's Sporting Goods
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    Dick’s adds paid loyalty tier for $99 a year

    Benefits for ScoreCard+ members include $100 in rewards each year in increments of $25 per quarter.

    By July 1, 2026
  • A person filling up their car at a gas pump.
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    Getty Images
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    Amazon, J.C. Penney dangle gas-related deals ahead of July 4

    At the e-commerce giant, the savings are only for Prime members, while at the department store customers can trade a gas receipt for $10 off.

    By June 30, 2026
  • Vizio TV in a living room
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    Courtesy of Vizio
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    What Walmart’s Vibe.co deal means for CTV, retail media convergence

    The acquisition of the platform designed for small- and mid-sized businesses speaks to the evolution of streaming TV advertising.

    By Chris Kelly • June 30, 2026
  • Two customers holding Sanrio plushies from the Times Square store.
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    Courtesy of Miniso
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    Adult women are driving toy industry growth

    Meanwhile, social media is influencing the segment, fueled by ASMR content and unboxing videos. 

    By June 30, 2026
  • Person in green coat sitting outdoors in warm sunlight.
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    Permission granted by Rokt
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    Sponsored by Rokt

    The loyalty metric no one wants to explain

    Repeat purchases aren't proof of loyalty. Incrementality is.

    By Eli Chamberlin, Director of Product at Rokt • June 29, 2026