Marketing


  • Michaels' new framing customization section
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    Courtesy of Michaels
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    Michaels debuts new store format at 3 locations

    The spaces include revamped department layouts, new personalization services and a self-checkout queue exclusive to rewards members.

    By Aug. 14, 2026
  • Shoe Carnival power aisle
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    Permission granted by Shoe Carnival
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    Shoe Station names chief marketing officer

    Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer. 

    By Aug. 13, 2026
  • Trendline

    Top 5 stories from Retail Dive

    From Saks’ post-bankruptcy path to the impact of GLP-1s, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • L.L. Bean flagship store in Freeport, Maine
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    Daphne Howland/Retail Dive
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    L.L. Bean rolls out loyalty program with perks for a purpose

    Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.

    By Kristen Doerer • Aug. 13, 2026
  • Target storefront in Alexandria, Virginia
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    Dani James/Retail Dive
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    Target leans on newness for Halloween assortment

    A majority of the retailer's festive collection is new in 2026, beating the drum on fresh merchandise being a core part of its turnaround.

    By Aug. 12, 2026
  • Two people in a New York City park for a Rhone campaign
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    Courtesy of Rhone
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    Rhone CMO on marketing at an inflection point for the apparel brand

    “A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.

    By Chris Kelly • Aug. 12, 2026
  • Actor Inde Narravette and singer-songwriter Malcolm Todd wear earth-toned Gap clothes against a white wall backdrop
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    Permission granted by Gap Inc.
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    Gap’s fall campaign enlists ‘Obsession’ star to promote denim

    Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”

    By Peter Adams • Aug. 11, 2026
  • Front view of a Best Buy store in Milpitas, California, on Feb. 20, 2024.
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    Getty Images
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    Best Buy’s chief marketer exits, replaced by newcomer

    Jennie Weber left the retailer after over 20 years at the company, with Chief Creative Officer Marty Senn taking over the position.

    By Aug. 10, 2026
  • Image from Foot Locker creative
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    Retrieved from Foot Locker on August 06, 2026
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    Foot Locker reinforces role in sneaker culture with new brand platform

    Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.

    By Chris Kelly • Aug. 10, 2026
  • An Ethan Allen store in Sarasota, Florida, on Jan. 11, 2022.
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    JHVEPhoto via Getty Images
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    Column

    The Weekly Closeout: Activist comes for Ethan Allen’s board, Rhode delivers for Elf

    The investor wants his nominees to replace all of the furniture retailer’s directors, while Rhode helped E.l.f. Beauty achieve nearly 40% growth.

    By Retail Dive Staff • Aug. 7, 2026
  • Claire's piercing experience.
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    Courtesy of Claire's
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    Claire’s revamps iconic piercing experience

    The retailer is rolling out updated training, store displays, earrings and more as part of broader upgrades to its store service.

    By Aug. 6, 2026
  • A group of people in Under Armour clothes sit in a living room.
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    Courtesy of Under Armour
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    Under Armour hits play on K-pop partnership

    The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line.

    By Lara Ewen • Aug. 5, 2026
  • Barbie in the Nutcracker will release in 2026.
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    Courtesy of Mattel
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    Barbie is ready to be a ‘fashion icon’

    While Mattel is entering a new chapter with the doll, it swung to a net loss in Q2.

    By Aug. 5, 2026
  • A person wearing jeans and a sweater holds a credit card over a laptop, with a blurry holiday tree in the background.
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    Getty Images
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    As the holidays near, two-thirds of shoppers are using AI

    Consumers are looking to AI this holiday season to sift through products and search for bargains, according to Attentive.

    By Tatiana Walk-Morris • Aug. 4, 2026
  • Tinashe for Express
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    Courtesy of Express
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    Express nods to its Y2K heyday in campaign that unites fashion, music

    Chief Marketing Officer Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

    By Chris Kelly • Aug. 4, 2026
  • Amazon fulfillment center
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    Ethan Miller/Getty Images via Getty Images
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    Amazon customers are embracing Alexa for Shopping

    The number of active users for the tech nearly doubled in the second quarter, with interactions up five times year over year, CEO Andy Jassy said.

    By Bryan Wassel • Aug. 3, 2026
  • People walking by stores and crossing the street in a city, with a small red car in a wide crosswalk.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Macy’s disappearing billboard and Reformation’s IPO

    The department store’s iconic sign in Herald Square was taken down. Meanwhile, the apparel retailer went public on the low end of its price range.

    By Retail Dive Staff • July 31, 2026
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s debuts AI shopping assistant

    What started as a Mother’s Day Gift Finder has evolved into a digital shopping assistant that aids with product discovery. 

    By Tatiana Walk-Morris • July 30, 2026
  • A stone Adidas storefront.
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    Courtesy of Adidas
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    Adidas apparel outshines footwear during World Cup quarter

    The brand — which also announced a CFO transition — saw apparel net sales jump 34% in the second quarter.

    By July 30, 2026
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: How long can the consumer hang on?

    Discretionary retail sales have been surprisingly strong so far this year. The team discusses the reasons why and what that might mean for the rest of 2026.

    By Retail Dive Staff • July 30, 2026
  • A group of people in grey sweatpants and hoodies pose inside a hair salon.
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    Courtesy of Nike
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    Why Nike is trying to reignite its sportswear business with a hoodie

    Studio Fleece, the retailer’s latest line, aims to recreate a series of wardrobe staples for women, Nike’s Jill Gonzalez told Retail Dive.

    By July 30, 2026
  • Two women browse a clothing rack in a bright boutique, selecting a plush beige coat.
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    Tatsiana Volkava/Moment via Getty Images
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    Back-to-school shoppers will prioritize essentials over apparel

    Clothing buys will be spread out over the school year, while sporting goods are increasingly considered essential, according to two reports.

    By Lara Ewen • July 29, 2026
  • The entrance to a mall store.
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    Daphne Howland/Retail Dive
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    Sephora names 12 beauty brands to accelerator cohort

    Now in its 10th year, Sephora Accelerate aims to support the next generation of cosmetic, skin care, hair care and fragrance brands.

    By Tatiana Walk-Morris • July 28, 2026
  • A woman is depicted hiking up a hill.
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    Courtesy of Canada Goose
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    Inside Canada Goose’s journey to reconnect with nature

    Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

    By Danielle McLean • July 28, 2026
  • Exterior of Dollar General store in York, Pennsylvania
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    Sam Silverstein/Retail Dive
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    Dollar General opens call for small business vendors

    The discount retailer is inviting eligible businesses to explore potential partnership opportunities and access training and funding resources.

    By July 28, 2026
  • Selena Gomez for Rare Beauty
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    Courtesy of Rare Beauty
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    Rare Beauty draws inspiration from Greek mythology for global campaign

    The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

    By Chris Kelly • July 28, 2026