Marketing


  • Fashionable pictures within Pinterest
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    Courtesy of Pinterest
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    Pinterest introduces experimental AI app

    Ask Pinterest works with conversational language and can process complex queries, which could help the platform improve its future AI features.

    By Lara Ewen • June 18, 2026
  • A pair of New Balance sneakers in a box on a table
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    Permission granted by StockX
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    StockX to debut live shopping

    The real-time shopping platform will include live auction formats such as standard timed bidding and sudden death.

    By June 18, 2026
  • Trendline

    Retail's quest to improve the customer experience

    From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
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    Daphne Howland/Retail Dive
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    Abercrombie & Fitch Co. brings Hollister to Target, expanding US wholesale operation

    The tie-up follows last year’s deals with Dick’s Sporting Goods and several department stores to sell Abercrombie Kids merchandise.

    By June 18, 2026
  • Charli XCX for Coach
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    Courtesy of Coach
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    Coach unites celebrities, Gen Z storytelling under new brand platform

    Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

    By Peter Adams • June 17, 2026
  • A white shirt with multi-colored lettering saying "Shop Other Jeffs"
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    Courtesy of Etsy
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    Etsy goes after Prime Day with ‘Shop Other Jeffs’ campaign

    The marketplace's campaign features non-billionaire Etsy sellers named Jeff and includes limited-edition merchandise.

    By June 17, 2026
  • A person walking by a Bark sign
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    Courtesy of Bark
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    ‘BarkBox is not a box’: CEO

    Matt Meeker said he has “dealt with some hard truths” as the company looks beyond its personalized subscription box model.

    By Lara Ewen • June 16, 2026
  • A person wearing glasses, with a hand against one cheek, looks into the camera.
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    Courtesy of Target, photo by David Gurzhiev
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    ‘Chic. Affordable. Divine.’ Isaac Mizrahi returns to Target

    At the turn of the century, the fashion designer worked with the discounter to bring stylish clothing to the masses. Can he pick up where he left off?

    By June 15, 2026
  • A display of Lids hats in a Dick's Sporting Goods store.
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    Courtesy of Dick's Sporting Goods
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    Dick’s plots 100 Lids shop-in-shops by the end of the summer

    A partnership featuring licensed and lifestyle headwear is already available at 46 locations and will expand nationwide in the months to come.

    By June 15, 2026
  • A storefront mockup featuring resortwear and the Calia brand name.
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    Courtesy of Dick's Sporting Goods
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    Dick’s, like many vacationers, is spending the summer in the Hamptons

    A rotating pop-up will highlight the retailer’s private brands with curated assortments and event programming, Dick’s Vice President of Vertical Brand Marketing Aimee Watters tells Retail Dive.

    By June 15, 2026
  • The Abercrombie & Fitch store in SoHo
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    Courtesy of Abercrombie & Fitch Co.
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    Column

    The Weekly Closeout: Trump loves inflation and Abercrombie opens a ‘pinnacle’ store in SoHo

    The President told reporters he isn’t concerned about price increases, while the apparel retailer opened the “best expression" of the brand to date.

    By Retail Dive Staff • June 12, 2026
  • A person looks at the Pinterest app on their phone.
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    Getty Images
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    Pinterest signs $4B AI deal with AWS

    The largest in Pinterest’s history, the deal will make discovery more personal, visual and actionable, according to CTO Matt Madrigal.

    By Tatiana Walk-Morris • June 11, 2026
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s prices ‘hundreds of items’ below $20 for summer sale

    The event, which runs June 23 through June 28, will also offer free shipping on online orders, as the department store spotlights value.

    By Tatiana Walk-Morris • June 11, 2026
  • Adidas at Nordstrom
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    Courtesy of Nordstrom
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    Nordstrom, Adidas team up for World Cup style

    The partnership will be featured in 35 of the department store’s locations, including at The Corner at its NYC flagship.

    By Tatiana Walk-Morris • June 11, 2026
  • Lamine Yamal for American Eagle
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    Courtesy of American Eagle
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    Q&A

    How American Eagle is kicking off its deal with the new face of soccer

    Chief marketer Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.

    By Chris Kelly • June 11, 2026
  • Walmart's fictional boy band "Alwayz" promotes its summer sale.
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    Courtesy of Walmart
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    Targeting Amazon Prime Day, Walmart Deals event moves to June

    The retailer will give early deals access to Walmart+ members and is rolling out a campaign with a fictional boy band to spur interest in the sale.

    By June 10, 2026
  • A customer presses the image of the ChatGPT app on their phone.
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    Getty Images
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    Why marketers must rethink loyalty as AI reshapes consumer connections

    Over half of consumers are comfortable filtering their brand communications entirely through AI, according to research from Gale.

    By Peter Adams • June 10, 2026
  • Exterior of a store.
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    Joe Raedle via Getty Images
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    Chief experience officer at Walmart’s Sam’s Club to exit

    Diana Marshall is the latest leadership departure at Walmart Inc. since CEO John Furner took over earlier this year.

    By June 9, 2026
  • View of woman from behind examining bread aisle at store
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    Getty Images
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    Connecticut becomes second state to regulate dynamic pricing

    The state follows Maryland in enacting legislation that bars retailers from using personally identifiable data to customize prices. A similar bill is awaiting action by New York’s governor.

    By Sam Silverstein • June 9, 2026
  • Teams face off in Adidas' 'Backyard Legends' creative
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    Courtesy of Adidas
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    Deep Dive

    Nike and Adidas take their rivalry to the World Cup. Who will win?

    The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.

    By Chris Kelly • June 9, 2026
  • Hasbro's Mr Potato Head characters
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    Courtesy of Hasbro
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    Optimus Prime will take your call: Hasbro leans into AI-driven licensing

    The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.

    By June 9, 2026
  • Amazon photos in a mobile app.
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    Courtesy of Amazon
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    Amazon launches AI image generator to narrow search queries

    Users describing a product in the e-commerce giant’s app can now choose from a variety of AI-generated images to shop similar items. 

    By Tatiana Walk-Morris • June 8, 2026
  • The Meta Lab @ Best Buy shop-in-shop
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    Courtesy of Best Buy
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    Best Buy rolls out Meta Lab shop-in-shops

    The retailer will debut the spaces — which allow shoppers to test Meta's lineup of AI glasses and VR headsets — at 50 locations this summer.

    By June 8, 2026
  • U.S. military veteran Capt. Gary Neuger appears in a Jeep ad
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    Courtesy of Stellantis
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    Deep Dive

    How brands are celebrating 250 years of America amid political polarization

    Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

    By Chris Kelly • June 8, 2026
  • A person in sunglasses and a blazer sits at an outdoor café table, looking at their smartphone.
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    Permission granted by Rokt
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    Sponsored by Rokt

    Loyalty is the new growth engine and retailers are just starting to figure that out

    Why loyalty is becoming retail's most valuable growth asset.

    By Stephen Rivera • June 8, 2026
  • A mall entrance to a clothing store named "Torrid."
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    Daphne Howland/Retail Dive
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    Torrid heads to the post office, mall to woo customers

    Earlier this year the plus-size retailer relaunched a direct-mail campaign that proved to be highly effective in acquiring and reactivating customers.

    By June 5, 2026