Marketing

  • A white JC Penney store with a red roof.
    Image attribution tooltip
    Courtesy of J.C. Penney
    Image attribution tooltip

    J.C. Penney, Aéropostale link loyalty programs

    Customers who shop at both retailers can earn points to redeem at either one. Both companies are part of the Catalyst Brands portfolio.

    By Tatiana Walk-Morris • June 26, 2026
  • Six shoes in a lineup from the GRANOR MID M S3S Adidas style
    Image attribution tooltip
    Courtesy of Adidas x Glo Brands
    Image attribution tooltip
    Column

    The Weekly Closeout: Adidas gets into PPE, Five Below fills out C-suite

    The athletics retailer debuted a safety footwear collection with Glo Brands B.V., while the discount chain hired a chief retail officer and a chief legal officer.

    By Retail Dive Staff • June 26, 2026
  • Retail's quest to improve the customer experience Explore the Trendlineâž”
    Trendline

    Retail's quest to improve the customer experience

    From new store concepts to AI-enabled offerings, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • A group of panelists seated on a stage, actively in discussion.
    Image attribution tooltip
    Courtesy of Rob Tannenbaum/CommerceNext
    Image attribution tooltip

    How retailers are thinking about omnichannel in the age of AI

    The tech has offered new ways to drive traffic and manage loyalty programs, but retail is still about emotional connection, executives at Ulta, Stitch Fix and Tapestry said.

    By Lara Ewen • June 25, 2026
  • FAO Schwarz at Nordstrom in New York City.
    Image attribution tooltip
    Courtesy of Nordstrom
    Image attribution tooltip

    FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom

    The toy company's second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.

    By • June 25, 2026
  • Mickey Drexler speaks to analyst Simeon Siegel on stage at a conference.
    Image attribution tooltip
    Courtesy of Rob Tannenbaum/CommerceNext
    Image attribution tooltip

    Mickey Drexler: ‘If I make a mistake, I make a mistake’

    The Alex Mill chairman told CommerceNext attendees that being fired from Gap was a “nightmare” but said he now has the best job he’s ever had.

    By Lara Ewen • June 25, 2026
  • A quotation mark on a blue background.
    Image attribution tooltip
    Kendall Davis/Retail Dive
    Image attribution tooltip
    Podcast

    The Backroom: The weight-loss era is not just about selling clothes

    Liza Amlani, principal at Retail Strategy Group, joins us to discuss how retailers and brands can successfully grapple with what she calls “fit volatility.”

    By Retail Dive Staff • June 25, 2026
  • Exterior of Walmart store with a sign that reads "grocery" and two cars parked in front.
    Image attribution tooltip
    Sam Silverstein/Retail Dive
    Image attribution tooltip

    Walmart gets bullish on advertising business with Vibe.co acquisition

    The retailer plans to strengthen its higher-margin advertising division through a deal to acquire the CTV tech platform.

    By • June 24, 2026
  • A person holds a shopping basket full of items.
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target launches back-to-school season — and the first test of its turnaround

    The retailer is debuting limited-edition collabs, savings on its loyalty program and a refreshed assortment as it competes with Amazon's Prime Day on summertime deals.

    By • June 24, 2026
  • A delivery bag in front of bottles of alcohol in a store.
    Image attribution tooltip
    Courtesy of DoorDash
    Image attribution tooltip

    DoorDash launches conversational shopping assistant

    The tool allows grocery shoppers to input a recipe link, photo from a cookbook or image of a list and receive a shoppable cart of items.

    By Catherine Douglas Moran • June 23, 2026
  • A storefront sign titled "Gap" sits against a blue window background
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    Gap Inc. plots AI-led marketing modernization effort

    The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

    By Chris Kelly • June 23, 2026
  • Juniper Breeze products from Bath & Body Works.
    Image attribution tooltip
    Courtesy of Bath & Body Works
    Image attribution tooltip

    Bath & Body Works to launch at Ulta Beauty

    A curated collection of products will be available at over 600 locations, and the Juniper Breeze scent will return as a limited-time exclusive for the beauty retailer.

    By • June 23, 2026
  • MrBeast for Lowe's
    Image attribution tooltip
    Courtesy of Lowe's
    Image attribution tooltip
    Q&A

    Why Lowe’s wants content creators in its network to pitch product ideas

    Marketing chief Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.

    By Chris Kelly • June 23, 2026
  • A customer browses an e-commerce site on their phone.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Amazon’s Prime Day sale could spur $26.3B in US e-commerce

    As usual, rivals have scrambled to compete with the e-commerce giant’s summer sale, which is earlier than ever this year.

    By • June 22, 2026
  • A dining display with Bed Bath & Beyond's co-branded store concept with The Container Store
    Image attribution tooltip
    Courtesy of Bed Bath & Beyond
    Image attribution tooltip

    Bed Bath & Beyond wants consumers to dig up old coupons

    The iconic 20% off coupons will be honored at face value and serve as an entry into a sweepstakes to win a $100,000 home transformation.

    By • June 22, 2026
  • Overhead view of a retail location
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Sponsored by Sensormatic Solutions

    Squaring agility and identity to drive long-term success

    Brand identity used to be earned through reputation, but now it's curated in boardrooms. Is that rigidity costing retailers their ability to adapt?

    By Tony D’Onofrio, president of Sensormatic Solutions • June 22, 2026
  • Fashionable pictures within Pinterest
    Image attribution tooltip
    Courtesy of Pinterest
    Image attribution tooltip

    Pinterest introduces experimental AI app

    Ask Pinterest works with conversational language and can process complex queries, which could help the platform improve its future AI features.

    By Lara Ewen • June 18, 2026
  • A pair of New Balance sneakers in a box on a table
    Image attribution tooltip
    Permission granted by StockX
    Image attribution tooltip

    StockX to debut live shopping

    The real-time shopping platform will include live auction formats such as standard timed bidding and sudden death.

    By • June 18, 2026
  • tba
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Abercrombie & Fitch Co. brings Hollister to Target, expanding US wholesale operation

    The tie-up follows last year’s deals with Dick’s Sporting Goods and several department stores to sell Abercrombie Kids merchandise.

    By • June 18, 2026
  • Charli XCX for Coach
    Image attribution tooltip
    Courtesy of Coach
    Image attribution tooltip

    Coach unites celebrities, Gen Z storytelling under new brand platform

    Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.

    By Peter Adams • June 17, 2026
  • A white shirt with multi-colored lettering saying "Shop Other Jeffs"
    Image attribution tooltip
    Courtesy of Etsy
    Image attribution tooltip

    Etsy goes after Prime Day with ‘Shop Other Jeffs’ campaign

    The marketplace's campaign features non-billionaire Etsy sellers named Jeff and includes limited-edition merchandise.

    By • June 17, 2026
  • A person walking by a Bark sign
    Image attribution tooltip
    Courtesy of Bark
    Image attribution tooltip

    ‘BarkBox is not a box’: CEO

    Matt Meeker said he has “dealt with some hard truths” as the company looks beyond its personalized subscription box model.

    By Lara Ewen • June 16, 2026
  • A person wearing glasses, with a hand against one cheek, looks into the camera.
    Image attribution tooltip
    Courtesy of Target, photo by David Gurzhiev
    Image attribution tooltip

    ‘Chic. Affordable. Divine.’ Isaac Mizrahi returns to Target

    At the turn of the century, the fashion designer worked with the discounter to bring stylish clothing to the masses. Can he pick up where he left off?

    By • June 15, 2026
  • A display of Lids hats in a Dick's Sporting Goods store.
    Image attribution tooltip
    Courtesy of Dick's Sporting Goods
    Image attribution tooltip

    Dick’s plots 100 Lids shop-in-shops by the end of the summer

    A partnership featuring licensed and lifestyle headwear is already available at 46 locations and will expand nationwide in the months to come.

    By • June 15, 2026
  • A storefront mockup featuring resortwear and the Calia brand name.
    Image attribution tooltip
    Courtesy of Dick's Sporting Goods
    Image attribution tooltip

    Dick’s, like many vacationers, is spending the summer in the Hamptons

    A rotating pop-up will highlight the retailer’s private brands with curated assortments and event programming, Dick’s Vice President of Vertical Brand Marketing Aimee Watters tells Retail Dive.

    By • June 15, 2026
  • The Abercrombie & Fitch store in SoHo
    Image attribution tooltip
    Courtesy of Abercrombie & Fitch Co.
    Image attribution tooltip
    Column

    The Weekly Closeout: Trump loves inflation and Abercrombie opens a ‘pinnacle’ store in SoHo

    The President told reporters he isn’t concerned about price increases, while the apparel retailer opened the “best expression" of the brand to date.

    By Retail Dive Staff • June 12, 2026