Marketing


  • Alexa+ on a device.
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    Courtesy of Amazon
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    Amazon Prime members now get free Alexa+ access

    The new perk follows a quarter of double-digit growth in Prime membership as Amazon and rivals emphasize the importance of their paid membership programs.

    By Bryan Wassel • Sept. 4, 2026
  • Hilary Duff for Reebok
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Reebok partners with Hilary Duff and Saks Fifth Avenue launches fall campaign

    The pop icon is the athletic retailer’s latest ambassador. Meanwhile, the department store, and sister brand Neiman Marcus, debuted seasonal campaigns. 

    By Sept. 4, 2026
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • The facade of a Petco store.
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    Bruce Bennett / Staff via Getty Images
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    Petco loses millions due to loyalty program

    When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson said.

    By Bryan Wassel • Sept. 4, 2026
  • A row of people with their arms akimbo look away from the camera.
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    Courtesy of Victoria's Secret & Co.
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    Victoria’s Secret embraces nostalgia, entertainment trends

    The lingerie giant has also worked to improve core product like bras, which boosted Q2 sales growth across brands, categories and channels.

    By Sept. 3, 2026
  • Walmart now delivers Dunkin'
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    Courtesy of Walmart
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    Walmart shoppers can now get Dunkin’ delivered alongside orders

    The service follows a similar announcement with Subway as the retailer aims to become a contender in the restaurant delivery space.

    By Sept. 3, 2026
  • View of Kohl's storefront with logo
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    Justin Sullivan via Getty Images
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    Kohl’s unites marketing, digital under new chief customer officer role

    The position combines media, loyalty, digital commerce and other functions under one title. Chief Marketing Officer Christie Raymond will depart the company.

    By Bryan Wassel • Sept. 2, 2026
  • The entrance to a mall store.
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    Daphne Howland/Retail Dive
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    Sephora to pilot TikTok Shop experience

    The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.

    By Sept. 2, 2026
  • Amazon fulfillment center
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    Ethan Miller/Getty Images via Getty Images
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    Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges

    Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.

    By Peter Adams • Sept. 1, 2026
  • A green and yellow Delia's Target collection hoodie on a brunette model
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    Retrieved from Target's website on August 31, 2026
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    Target bets on ’90s nostalgia with exclusive Delia’s collection

    The assortment offers a fresh take on the brand’s vintage style and includes a version of its famous catalog. 

    By Aug. 31, 2026
  • A Macy's storefront
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    Daphne Howland/Retail Dive
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    Macy’s names senior vice president of creative, production

    The retailer is bringing back former staffer Maya Dukes to lead its creative strategy as it executes on its Bold New Chapter strategy. 

    By Tatiana Walk-Morris • Aug. 31, 2026
  • Front view of a Best Buy store in Milpitas, California, on Feb. 20, 2024.
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    Getty Images
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    Best Buy emphasizes expert support with AI shopping assistant

    Ask Blue can answer shopping questions or guide users to customer support as needed.

    By Bryan Wassel • Aug. 31, 2026
  • A person wearing a Helly Hansen-branded wind breaker over looks a sea.
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    Courtesy of Kontoor Brands
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    Column

    The Weekly Closeout: Arc’teryx vet heads to Helly Hansen, Avon North America to be acquired

    Kontoor Brands tapped C.J. King to lead Helly Hansen’s North American sports division, while Regent’s deal reunites the beauty company with Avon International.

    By Retail Dive Staff • Aug. 28, 2026
  • Bikes and a car parked in front of a store.
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    Daphne Howland/Retail Dive
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    Sur La Table launches peer-to-peer marketplace

    The kitchenware retailer is partnering with resale technology platform Archive to power its Second Servings venture.

    By Lara Ewen • Aug. 27, 2026
  • Martha Stewart kitchen assortment at Kohl's.
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    Courtesy of Kohl's
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    Kohl’s expands home assortment with Martha Stewart, Bobby Flay

    The retailer will offer cookware and kitchen appliances from the two household names with an eye toward value, functionality and design. 

    By Tatiana Walk-Morris • Aug. 27, 2026
  • Barnes & Noble storefront in Chicago.
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    Kaarin Moore/Retail Dive
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    Take a look inside the new Barnes & Noble in Chicago

    As the retailer builds out its store footprint, a location in the heart of the Illinois city is keeping readers in The Loop.

    By Aug. 26, 2026
  • Martial artist Jewelianna Ramos-Ortiz does a high kick in Iceland for the new fall campaign for Athleta.
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    Permission granted by Athleta
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    How Athleta is revamping its brand narrative with bolder purpose

    Chief marketer Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.

    By Peter Adams • Aug. 26, 2026
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Retail Dive
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    Target to host in-store event for Beauty Studio launch

    The new concept, which debuts about a month after the mass merchant's deal with Ulta Beauty ended, aims to strengthen sales in the category.

    By Aug. 26, 2026
  • A fashion display at a Walmart Supercenter in Cypress, Texas.
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    Courtesy of Walmart
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    Walmart goes all in on boho style with new private label

    Scenario will launch in all stores across five departments, representing one of the broadest category footprints in Walmart Fashion.

    By Aug. 25, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target apologizes for offensive Halloween costume

    The retailer is facing backlash over a costume critics described as evoking racial stereotypes. The incident comes over a year after the company's DEI changes made headlines.

    By Aug. 25, 2026
  • A photo collage shows rows of models wearing different fall looks from the retailer Ann Taylor
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    Permission granted by Ann Taylor
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    Ann Taylor eyes comeback with Substack, fall fashion blitz

    The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.

    By Peter Adams • Aug. 24, 2026
  • The Pokemon Balloon at Macy's Thanksgiving Day Parade.
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    Courtesy of Pokemon
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    Column

    The Weekly Closeout: Target’s home turnaround and Macy’s 100th parade countdown

    Long lead times in the category mean a rebound will take time. Meanwhile, the department store is setting its sights on its centennial Thanksgiving Day Parade.

    By Retail Dive Staff • Aug. 21, 2026
  • Michaels framing options.
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    Courtesy of Michaels
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    Michaels launches 3D digital frame builder

    The retailer is harnessing 3D and AR technology to help shoppers preview frames in their spaces.

    By Tatiana Walk-Morris • Aug. 20, 2026
  • Lululemon storefront.
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    Kaarin Moore/Retail Dive
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    Lululemon says it has ‘talented teams and leaders in place’ as communications chief exits

    Bill Chandler will leave the company just days before incoming CEO Heidi O’Neill arrives.

    By Updated Aug. 20, 2026
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s navigates choppy back-to-school season with another round of deals

    The department store, which is leaning on value to woo back customers, just a few weeks ago priced thousands of school supplies under $25.

    By Aug. 19, 2026
  • A person wearing Ted by Ted Baker.
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    Courtesy of Ted by Ted Baker
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    Ted by Ted Baker debuts at Macy’s

    The Authentic-owned brand is available at the retailer’s U.S. locations and online and offers a more relaxed silhouette than the main collection, which is carried at Bloomingdale’s.

    By Lara Ewen • Aug. 19, 2026