DXL brings fit tech to app, stores

The scanning technology measures hundreds of data points so Big + Tall customers can find their size across brands.

By Tatiana Walk-Morris • Nov. 26, 2025

Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push. 

By Jessica Hammers • Nov. 25, 2025

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Almost all Gen Zers plan to shop Black Friday week

While average spending is down, participation in the event is up across generations, an encouraging sign for the blockbuster holiday.

By Tatiana Walk-Morris • Nov. 24, 2025

Lululemon’s new store format makes its debut in SoHo

The 17,000-square-foot location is “rooted in movement, connection and sensory engagement,” and will serve as a blueprint for new stores.

By Cara Salpini • Nov. 24, 2025

How Gen Z is reshaping holiday marketing — and what brands can do about it

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

By Jessica Hammers • Nov. 24, 2025

Sephora reorganizes US marketing department

The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.

By Dani James • Nov. 21, 2025

Lululemon’s head of the Americas to exit

Twenty-year veteran Celeste Burgoyne’s departure puts yet another wrench in the brand’s turnaround and represents the loss of a “key architect” of the brand’s success.

By Cara Salpini • Nov. 21, 2025

The Weekly Closeout: Walmart heads to Nasdaq and October lacks federal sales data

The move signals the mass merchant’s “tech-powered” growth strategy. Meanwhile, it’s now two months without government data on retail sales.

By Retail Dive Staff • Nov. 21, 2025

QVC launches holiday pop-up in New York City

The two-day event, featuring Kathy Hilton as Mrs. Claus, is spread across 10 rooms including the Claus-et, Yuletide Lounge, Kringle Kitchenette and Haute Chocolate Bar.

By Howard Ruben • Updated Nov. 20, 2025

Google delivers new AI shopping tools in time for the holidays

The features include price tracking and the ability for AI to call stores to ask if products are in-stock.

By Tatiana Walk-Morris • Nov. 20, 2025

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

By Chris Kelly • Nov. 19, 2025

E.l.f. bets on power of sound for kinder social media algorithms

A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.

By Jessica Hammers • Nov. 19, 2025

Levi’s picks Microsoft to deploy ‘super-agent’

The apparel giant said it will launch a "complex agentic framework" in 2026 that will integrate several sub-agents across IT, HR and operations.

By Roberto Torres • Nov. 19, 2025

How Walmart is deploying the Grinch to boost holiday marketing

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2. 

By Peter Adams • Nov. 18, 2025

From comfort to court: Skechers’ quest to become a performance brand

Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its search for more share.

By Cara Salpini • Nov. 17, 2025

The Weekly Closeout: Spirit Christmas opens and Revlon develops first Champion fragrance

The sister brand of Spirit Halloween opened locations across the Northeast and Great Lakes regions, while Champion's scent collection will debut in 2027.

By Retail Dive Staff • Nov. 14, 2025

Under Armour breaks with Steph Curry as restructuring program expands

After more than a decade of working together, the NBA star and his Curry Brand will separate from Under Armour.

By Cara Salpini • Nov. 14, 2025

Shoe Carnival to rebrand as Shoe Station Group

The change, subject to shareholder approval, comes as 90% of its fleet is expected to operate as Shoe Station stores by the end of fiscal 2028.

By Kaarin Moore • Nov. 14, 2025

Amazon brings back early Black Friday sale

The 12-day event features “millions” of deals on categories like home, electronics, beauty and apparel.

By Howard Ruben • Nov. 13, 2025

Etsy spotlights importance of personalized gifting for holiday ads

A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

By Aaron Baar • Nov. 12, 2025

Pinterest taps into search and shopping data to create holiday gift guides

Celebrities including Pamela Anderson and the Jonas Brothers have also curated shoppable boards as the social platform caters to gift buyers.

By Tatiana Walk-Morris • Nov. 12, 2025

Target debuts AI holiday gift finder

Shoppers can enter details like age and interests to generate unique recommendations — just one of several tech updates during the season.

By Dani James • Nov. 12, 2025

Target reduces prices on 3,000 groceries and essentials

The price cuts come as food affordability remains a top concern for consumers, especially with the holiday season nearing.

By Catherine Douglas Moran • Nov. 12, 2025

Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

By Jessica Hammers • Nov. 12, 2025

Amazon takes Haul international through Bazaar app launch

To gain market share from rivals Temu and Shein, the e-commerce giant is expanding the reach of its new app, featuring ultra-low-priced products.

By Tatiana Walk-Morris • Nov. 10, 2025