Marketing
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Column
The Weekly Closeout: Arc’teryx vet heads to Helly Hansen, Avon North America to be acquired
Kontoor Brands tapped C.J. King to lead Helly Hansen’s North American sports division, while Regent’s deal reunites the beauty company with Avon International.
By Retail Dive Staff • Aug. 28, 2026 -
Sur La Table launches peer-to-peer marketplace
The kitchenware retailer is partnering with resale technology platform Archive to power its Second Servings venture.
By Lara Ewen • Aug. 27, 2026 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2026 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Kohl’s expands home assortment with Martha Stewart, Bobby Flay
The retailer will offer cookware and kitchen appliances from the two household names with an eye toward value, functionality and design.
By Tatiana Walk-Morris • Aug. 27, 2026 -
Take a look inside the new Barnes & Noble in Chicago
As the retailer builds out its store footprint, a location in the heart of the Illinois city is keeping readers in The Loop.
By Kaarin Moore • Aug. 26, 2026 -
How Athleta is revamping its brand narrative with bolder purpose
Chief marketer Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
By Peter Adams • Aug. 26, 2026 -
Target to host in-store event for Beauty Studio launch
The new concept, which debuts about a month after the mass merchant's deal with Ulta Beauty ended, aims to strengthen sales in the category.
By Dani James • Aug. 26, 2026 -
Walmart goes all in on boho style with new private label
Scenario will launch in all stores across five departments, representing one of the broadest category footprints in Walmart Fashion.
By Kaarin Moore • Aug. 25, 2026 -
Target apologizes for offensive Halloween costume
The retailer is facing backlash over a costume critics described as evoking racial stereotypes. The incident comes over a year after the company's DEI changes made headlines.
By Dani James • Aug. 25, 2026 -
Ann Taylor eyes comeback with Substack, fall fashion blitz
The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.
By Peter Adams • Aug. 24, 2026 -
Column
The Weekly Closeout: Target’s home turnaround and Macy’s 100th parade countdown
Long lead times in the category mean a rebound will take time. Meanwhile, the department store is setting its sights on its centennial Thanksgiving Day Parade.
By Retail Dive Staff • Aug. 21, 2026 -
Michaels launches 3D digital frame builder
The retailer is harnessing 3D and AR technology to help shoppers preview frames in their spaces.
By Tatiana Walk-Morris • Aug. 20, 2026 -
Lululemon says it has ‘talented teams and leaders in place’ as communications chief exits
Bill Chandler will leave the company just days before incoming CEO Heidi O’Neill arrives.
By Cara Salpini • Updated Aug. 20, 2026 -
Kohl’s navigates choppy back-to-school season with another round of deals
The department store, which is leaning on value to woo back customers, just a few weeks ago priced thousands of school supplies under $25.
By Daphne Howland • Aug. 19, 2026 -
Ted by Ted Baker debuts at Macy’s
The Authentic-owned brand is available at the retailer’s U.S. locations and online and offers a more relaxed silhouette than the main collection, which is carried at Bloomingdale’s.
By Lara Ewen • Aug. 19, 2026 -
Nike, Foot Locker debut hyperlocal community hub store in Los Angeles
A store concept debuting in the Crenshaw neighborhood aims to be both a shopping destination and community hub.
By Cara Salpini • Aug. 18, 2026 -
Walmart+ adds new in-store perks
The retailer debuted benefits related to its photo and money centers for users of its paid membership service.
By Dani James • Aug. 18, 2026 -
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
By Peter Adams • Aug. 18, 2026 -
Under Armour ends partnership with The Rock amid marketing reset
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
By Cara Salpini • Aug. 17, 2026 -
To lure in shoppers, J.C. Penney takes aim at off-price stores
In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.
By Daphne Howland • Aug. 17, 2026 -
Michaels debuts new store format at 3 locations
The spaces include revamped department layouts, new personalization services and a self-checkout queue exclusive to rewards members.
By Dani James • Aug. 14, 2026 -
Shoe Station names chief marketing officer
Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer.
By Kaarin Moore • Aug. 13, 2026 -
L.L. Bean rolls out loyalty program with perks for a purpose
Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.
By Kristen Doerer • Aug. 13, 2026 -
Target leans on newness for Halloween assortment
A majority of the retailer's festive collection is new in 2026, beating the drum on fresh merchandise being a core part of its turnaround.
By Dani James • Aug. 12, 2026 -
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.
By Chris Kelly • Aug. 12, 2026 -
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
By Peter Adams • Aug. 11, 2026