The Home Depot’s Skelly gets an upgrade

New features for the viral product include the ability to record modulating voice lines via an app, as the retailer drops its “Halfway to Halloween” collection. 

By Tatiana Walk-Morris • April 9, 2026

How Abercrombie & Fitch uses geofencing for customer feedback

The retailer can better understand why customers did not purchase an item after an in-store visit and then share those signals with store managers.

By Kristen Doerer • April 9, 2026

Explore the Trendline➔

Top 5 stories from Retail Dive

From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

By Retail Dive staff

Brooks chief marketer on shaping a global brand vision, with help from Cynthia Erivo

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks. 

By Peter Adams • April 8, 2026

Walmart launches La Roche-Posay in stores

Pharmacists at the big-box retailer will serve as specialized skin care advisers to customers through the partnership. 

By Tatiana Walk-Morris • April 7, 2026

Kohl’s spotlights Tek Gear private label at a tough time for activewear

The struggling department store has tapped soccer star Carli Lloyd to help market what it says has been one of its best-performing owned brands.

By Daphne Howland • April 7, 2026

Dollar Shave Club swipes at competition in first women’s grooming push

CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

By Chris Kelly • April 7, 2026

Inside Walmart’s creator-driven social commerce playbook

The retail giant’s head of content, influencer and commerce shared its social principles and details about its Walmart Creator program.

By Chris Kelly • April 7, 2026

Andie debuts Target swimwear collection

The DTC brand launched a limited-edition collection with 49 styles, which are available through the mass retailer's website and in stores.

By Dani James • April 6, 2026

Michaels partners with Jonathan Adler on collection

The assortment, available online and in-store, includes craft kits, home decor, entertaining essentials and more.

By Howard Ruben • April 6, 2026

Belk introduces BeautySpace shop-in-shops to select stores

The collaboration will feature brands like IGK, Oak Essentials and Malin + Goetz in stores, with a broader assortment available online.

By Caroline Jansen • April 3, 2026

The Weekly Closeout: Converse drags down Nike, Wacoal acquires Glamorise

The sneaker brand’s sales fell more than 30% in the latest quarter, and the deal with Glamorise is aimed at strengthening Wacoal’s U.S. position.

By Retail Dive Staff • April 3, 2026

‘The era of link in bio is finally over’: Meta

The company is testing product tagging for eligible creators on Instagram Reels across five markets.

By Kaarin Moore • April 3, 2026

Why Hollister made a music video instead of a traditional ad campaign

The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

By Chris Kelly • April 1, 2026

Consumers want associates to handle follow-up communication

Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.

By Bryan Wassel • April 1, 2026

Macy’s introduces AI-powered shopping assistant

After an initial dark launch, Ask Macy’s helps users discover brands and receive personalized product recommendations. 

By Kaarin Moore • March 31, 2026

How Aerie is pushing back against AI content with Pamela Anderson

Chief marketer Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

By Jessica Hammers • March 31, 2026

Activewear isn’t over. Everything’s just apparel now.

The lines between apparel, activewear and everything in between have only continued to blur. That isn’t a problem, except if the customer says it is.

By Cara Salpini • March 30, 2026

Retail leaders on embracing AI: ‘We have to keep trying things’

The theme of Shoptalk Spring was “Retail in the Age of AI.” Executives had strong opinions on the matter.

By Kaarin Moore , Caroline Jansen • March 30, 2026

Shoe Carnival scales back rebrand

In some areas customers didn’t react well to merchandising changes after stores were converted to the Shoe Station banner.

By Daphne Howland • March 27, 2026

The Weekly Closeout: Gabe’s in search of top leadership and Home Depot’s latest acquisition

After avoiding bankruptcy, the off-pricer’s CEO and a few CFOs have left. Meanwhile, the home improvement retailer bought Mingledorff’s.

By Retail Dive Staff • March 27, 2026

REI faces possible anniversary sale boycott after abandoning labor talks

The REI Union, expressing confidence that the retailer’s customers would join workers in sending a message, will finalize a decision by May 1.

By Daphne Howland • March 26, 2026

Sephora launches app in ChatGPT

The AI-enhanced experience will give customers advice and help them discover products, according to Global Chief Digital Officer Anca Marola. 

By Kaarin Moore • March 26, 2026

Puma debuts AI concierge at Las Vegas store

A multilingual assistant in a large digital display will automatically detect the language a shopper speaks and answer their questions about products.

By Tatiana Walk-Morris • March 26, 2026

How Tecovas is leveraging AI to improve the store experience

The boot brand is using the tech to help with inventory replenishment and allocation, and foster better interactions between associates and customers.

By Caroline Jansen • March 26, 2026

How Lowe’s creator network is winning over the next generation of shoppers

The home improvement retailer has partnered with content creators like MrBeast to connect with Gen Alpha long before they purchase their first home.

By Caroline Jansen • March 25, 2026