Marketing
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On signs Mbappé as it preps entry into soccer
The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.
By Daphne Howland • Sept. 18, 2026 -
Column
The Weekly Closeout: Bed Bath & Beyond parent plots a credit union and Express goes back to the ’90s
Neighborhood Intelligence hopes to simplify home ownership with the move. Meanwhile, the apparel retailer is tapping into nostalgia.
By Retail Dive Staff • Sept. 18, 2026 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2026 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up
After the success of its weeklong pop-up store in 2024, the brand set up another shop that will offer exclusive merchandise and activations through January.
By Lara Ewen • Sept. 18, 2026 -
Jordan Brand debuts training equipment line
The brand is releasing a line of strength training products inspired by Michael Jordan, even as Nike says it is overindexed with its classic footwear franchises.
By Tatiana Walk-Morris • Sept. 17, 2026 -
Toys R Us accelerates store openings in time for the holidays
The toy retailer is making a major brick-and-mortar push with 120 locations opening across the U.S.
By Kaarin Moore • Sept. 17, 2026 -
Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio
The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.
By Chris Kelly • Sept. 16, 2026 -
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
By Jessica Hammers • Sept. 16, 2026 -
Target debuts style-focused apparel for store associates
In a move aimed at expanding its merchandising authority beyond customers, the new drop leveraged the retailer's renewed partnership with Isaac Mizrahi.
By Dani James • Sept. 16, 2026 -
Old Navy’s new subbrand is a big bet on activewear
The category has long been a strength at Gap Inc.’s value banner, and giving the assortment its own brand identity could propel that further.
By Daphne Howland • Sept. 15, 2026 -
Dueling Amazon, Target October sales events return
With the holidays right around the corner, both retailers will hold deal days next month on everything from toys to groceries and apparel.
By Dani James • Sept. 15, 2026 -
DSW to test affordable luxury shop-in-shops
The Edit will debut at four existing locations this fall as the company looks to leverage the strength of its brand portfolio to bolster lackluster retail sales.
By Lara Ewen • Sept. 15, 2026 -
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
Chief marketer Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
By Chris Kelly • Sept. 15, 2026 -
Target names chief marketing and guest experience officer
Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture and community.
By Chris Kelly • Sept. 15, 2026 -
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
By Peter Adams • Sept. 15, 2026 -
Teens start to trust AI recommendations more than friends, parents
There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report.
By Tatiana Walk-Morris • Sept. 14, 2026 -
FedEx launches Shopify app to combat surprise import charges
FedEx Duty and Tax provides a cost guarantee at checkout and covers any overages to that amount.
By Max Garland • Sept. 14, 2026 -
Kohl’s turns to Babies R Us as Sephora falters
The department store is bringing the brand to more stores and adding an exclusive collection. Meanwhile Sephora at Kohl’s sales are down this year.
By Daphne Howland • Sept. 14, 2026 -
Instacart, Shipt launch AI-powered shopping assistants
The companies’ new marketplace tools can build grocery carts based on a conversation with a customer or an uploaded photo.
By Catherine Douglas Moran • Sept. 14, 2026 -
Why SoHo is still a retail favorite
The New York neighborhood is seeing record low retail rental availability rates while some of the city’s other shopping corridors struggle.
By Lara Ewen • Sept. 14, 2026 -
shutterstock.com/Drazen Zigic
Sponsored by Diebold NixdorfWhat separates top self-service performers from laggards?
Discover the practices helping leading retailers improve self-service performance over time.
Sept. 14, 2026 -
After demise of Joann locations, fabric is now in 90% of Michaels stores
The craft retailer has expanded its Knit & Sew Shop and is hosting events in honor of National Sewing Month to celebrate.
By Kaarin Moore • Sept. 11, 2026 -
Column
The Weekly Closeout: Chewy’s sales jump and a retail exec turns politician
The pet retailer scored more than 7% net sales growth in the most recent quarter. Meanwhile, former Hudson’s Bay CEO Helena Foulkes could soon be Rhode Island’s governor.
By Retail Dive Staff • Sept. 11, 2026 -
Amazon pilots ad services in ChatGPT: What marketers need to know
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.
By Peter Adams • Sept. 11, 2026 -
Target introduces AI-powered photo search, review features
The retailer is accelerating its AI capabilities to boost personalization and product discovery.
By Tatiana Walk-Morris • Sept. 10, 2026 -
Ace Hardware: ‘We’re in the business of building national brands’
The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.
By Kaarin Moore • Sept. 8, 2026