Marketing


  • Teyana Taylor lounges in a black leather chair as part of a photograph for Revolve Magazine.
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    Courtesy of Revolve Group
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    Column

    The Weekly Closeout: Revolve debuts magazine and Cato closes 120 stores

    The fashion retailer wants to connect more deeply with shoppers through a print publication. Meanwhile, the specialty apparel brand is accelerating closures.

    By Retail Dive Staff • Oct. 2, 2026
  • Ann Taylor store New York City.
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    Daphne Howland/Retail Dive
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    KnitWell Group names chief digital and customer data officer

    Angelica Munson was appointed to the newly created role for the Ann Taylor and Chico’s parent company. 

    By Tatiana Walk-Morris • Oct. 1, 2026
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • A series of wood shelves stocked with food items at a Nordstrom store.
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    Courtesy of Nordstrom
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    In New York, Nordstrom brings gourmet foods to its evolving pop-up space

    The Corner Market features a selection of locally and globally sourced comestibles and housewares, with a focus on luxury gifting. 

    By Lara Ewen • Oct. 1, 2026
  • Matthew Stafford, his wife, Kelly, and their four daughters star in Wayfair's new "Wayfair Delivers" campaign.
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    Courtesy of Wayfair
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    Wayfair ups investment in sports for values-focused brand platform

    The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.

    By Jessica Hammers • Sept. 29, 2026
  • Cars, bicyclists and pedestrians in a city.
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    Courtesy of Sephora
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    Sephora furthers UK ambitions via M&S shop-in-shops

    The tie-up resembles the beauty retailer’s partnership with Kohl’s in the U.S., which was a sales and traffic driver until this year.

    By • Sept. 29, 2026
  • Best Buy launches on TikTok Shop
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    Courtesy of Best Buy
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    Best Buy to launch on TikTok Shop

    Customers will be able to purchase products directly through the social commerce platform, with orders fulfilled by the retailer. 

    By Tatiana Walk-Morris • Sept. 29, 2026
  • David's Bridal Pearl Connect platform
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    Courtesy of David's Bridal
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    David’s Bridal wants to make it easy for vendors to engage with couples

    The retailer’s AI-powered platform, Pearl Connect, gives vendors leads based on couples who are actively planning their weddings.

    By • Sept. 28, 2026
  • Rendering of a Walmart fashion kiosk.
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    Courtesy of Walmart
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    Walmart consolidates merchant teams with focus on style

    Nearly 20 years after embarking on its ill-fated, fashion-oriented “Project Impact,” the retail giant is merging its fashion, home and beauty businesses.

    By • Sept. 28, 2026
  • A woman shops on her computer in front of a Christmas tree.
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    Getty Images
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    Consumers aren’t just buying gifts this holiday season. They’re stocking up on essentials.

    Total online spend in the U.S. will top $275 billion, according to Adobe, but many will use seasonal deals to stockpile necessities. 

    By Lara Ewen • Sept. 28, 2026
  • The interior of Michaels new store format.
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    Courtesy of Michaels
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    5 store concepts that launched in 2026

    From Target’s revamped beauty space to Michaels’ new experiential store format, retailers have been busy this year refreshing their physical footprints.

    By • Sept. 28, 2026
  • A Target location in Bridgehampton
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    Permission granted by Target
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    Target is opening a store in the Hamptons. It’s not red.

    The retailer’s signature color is not part of the external facade of the building at its new location in Bridgehampton, New York.

    By • Sept. 25, 2026
  • A Michael Kors storefront.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: What will happen to Michael Kors and J. Crew celebrates its Barn Jacket

    Also, Sweaty Betty owner Wolverine World Wide eliminated the active group president role last week.

    By Retail Dive Staff • Sept. 25, 2026
  • A Kate Spade storefront in Georgetown
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    Cara Salpini/Retail Dive
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    Tapestry to sell via Google’s Gemini app, AI Mode

    Coach and Kate Spade items are now available for purchase in Google’s AI shopping ecosystem. 

    By Tatiana Walk-Morris • Sept. 24, 2026
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: A status check on Target’s turnaround

    Since naming Michael Fiddelke CEO, the retailer has made headway on its recovery with sales and traffic growth despite the bumps along the way.

    By Retail Dive Staff • Sept. 24, 2026
  • Target "Inside Out" ad creative
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    Courtesy of Target
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    Target’s new campaign puts design legacy at center of marketing

    The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.

    By Chris Kelly • Sept. 23, 2026
  • The outside of an At Home store.
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    Getty Images
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    At Home gives its customers a voice in its loyalty program evolution

    The retailer leveraged customer research, focus groups and behavioral testing to create the new program.

    By Bryan Wassel • Sept. 23, 2026
  • A person faces a black Hard Button and red Easy Button on a desk.
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    Permission granted by Staples
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    Staples’ chief marketer on introducing a hard button amid bigger B2B push

    A full-funnel campaign focuses on a dark alter ego for the easy button that leads to workplace conundrums like misprinted store signs.

    By Peter Adams • Sept. 23, 2026
  • JYT for Gap
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    Courtesy of Gap
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    Gap rolls out ‘fashiontainment’ strategy with boy band collaboration

    A multiyear deal with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.

    By Peter Adams • Sept. 22, 2026
  • An FAO Schwarz window
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    Courtesy of FAO Schwarz
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    FAO Schwarz opens Amazon storefront

    The toy retailer is expanding its online presence via the e-commerce giant and will feature an Amazon pop-up shop at its flagship store in Rockefeller Center. 

    By Lara Ewen • Sept. 22, 2026
  • A person with short dark hair wearing a tan jacket smiles.
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    Courtesy of On
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    On signs Mbappé as it preps entry into soccer

    The superstar, who signed with Nike as a child, will help the Swiss sneaker brand do battle in a sport dominated by Nike and Adidas.

    By • Sept. 18, 2026
  • A person puts on a baseball cap, looking off to the right.
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    Courtesy of Express
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    Column

    The Weekly Closeout: Bed Bath & Beyond parent plots a credit union and Express goes back to the ’90s

    Neighborhood Intelligence hopes to simplify home ownership with the move. Meanwhile, the apparel retailer is tapping into nostalgia.

    By Retail Dive Staff • Sept. 18, 2026
  • Mannequins display activewear offerings inside a store.
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    Courtesy of Beyond Yoga
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    Beyond Yoga captures ‘highly engaged’ NYC customer base with new pop-up

    After the success of its weeklong pop-up store in 2024, the brand set up another shop that will offer exclusive merchandise and activations through January.

    By Lara Ewen • Sept. 18, 2026
  • Jordan Strength equipment.
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    Courtesy of Jordan Brand
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    Jordan Brand debuts training equipment line

    The brand is releasing a line of strength training products inspired by Michael Jordan, even as Nike says it is overindexed with its classic footwear franchises.

    By Tatiana Walk-Morris • Sept. 17, 2026
  • The grand opening of a Toys R Us store in San Marcos, Texas.
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    Courtesy of Go Retail Group
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    Toys R Us accelerates store openings in time for the holidays

    The toy retailer is making a major brick-and-mortar push with 120 locations opening across the U.S.

    By • Sept. 17, 2026
  • Lowe's
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    Getty Images
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    Why Lowe’s chief marketer Jen Wilson added digital commerce to her portfolio

    The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.

    By Chris Kelly • Sept. 16, 2026