Marketing


  • A person wearing a Helly Hansen-branded wind breaker over looks a sea.
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    Courtesy of Kontoor Brands
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    Column

    The Weekly Closeout: Arc’teryx vet heads to Helly Hansen, Avon North America to be acquired

    Kontoor Brands tapped C.J. King to lead Helly Hansen’s North American sports division, while Regent’s deal reunites the beauty company with Avon International.

    By Retail Dive Staff • Aug. 28, 2026
  • Bikes and a car parked in front of a store.
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    Daphne Howland/Retail Dive
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    Sur La Table launches peer-to-peer marketplace

    The kitchenware retailer is partnering with resale technology platform Archive to power its Second Servings venture.

    By Lara Ewen • Aug. 27, 2026
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • Martha Stewart kitchen assortment at Kohl's.
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    Courtesy of Kohl's
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    Kohl’s expands home assortment with Martha Stewart, Bobby Flay

    The retailer will offer cookware and kitchen appliances from the two household names with an eye toward value, functionality and design. 

    By Tatiana Walk-Morris • Aug. 27, 2026
  • Barnes & Noble storefront in Chicago.
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    Kaarin Moore/Retail Dive
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    Take a look inside the new Barnes & Noble in Chicago

    As the retailer builds out its store footprint, a location in the heart of the Illinois city is keeping readers in The Loop.

    By Aug. 26, 2026
  • Martial artist Jewelianna Ramos-Ortiz does a high kick in Iceland for the new fall campaign for Athleta.
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    Permission granted by Athleta
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    How Athleta is revamping its brand narrative with bolder purpose

    Chief marketer Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.

    By Peter Adams • Aug. 26, 2026
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Retail Dive
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    Target to host in-store event for Beauty Studio launch

    The new concept, which debuts about a month after the mass merchant's deal with Ulta Beauty ended, aims to strengthen sales in the category.

    By Aug. 26, 2026
  • A fashion display at a Walmart Supercenter in Cypress, Texas.
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    Courtesy of Walmart
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    Walmart goes all in on boho style with new private label

    Scenario will launch in all stores across five departments, representing one of the broadest category footprints in Walmart Fashion.

    By Aug. 25, 2026
  • A Target storefront exterior
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    Dani James/Retail Dive
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    Target apologizes for offensive Halloween costume

    The retailer is facing backlash over a costume critics described as evoking racial stereotypes. The incident comes over a year after the company's DEI changes made headlines.

    By Aug. 25, 2026
  • A photo collage shows rows of models wearing different fall looks from the retailer Ann Taylor
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    Permission granted by Ann Taylor
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    Ann Taylor eyes comeback with Substack, fall fashion blitz

    The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.

    By Peter Adams • Aug. 24, 2026
  • The Pokemon Balloon at Macy's Thanksgiving Day Parade.
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    Courtesy of Pokemon
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    Column

    The Weekly Closeout: Target’s home turnaround and Macy’s 100th parade countdown

    Long lead times in the category mean a rebound will take time. Meanwhile, the department store is setting its sights on its centennial Thanksgiving Day Parade.

    By Retail Dive Staff • Aug. 21, 2026
  • Michaels framing options.
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    Courtesy of Michaels
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    Michaels launches 3D digital frame builder

    The retailer is harnessing 3D and AR technology to help shoppers preview frames in their spaces.

    By Tatiana Walk-Morris • Aug. 20, 2026
  • Lululemon storefront.
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    Kaarin Moore/Retail Dive
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    Lululemon says it has ‘talented teams and leaders in place’ as communications chief exits

    Bill Chandler will leave the company just days before incoming CEO Heidi O’Neill arrives.

    By Updated Aug. 20, 2026
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s navigates choppy back-to-school season with another round of deals

    The department store, which is leaning on value to woo back customers, just a few weeks ago priced thousands of school supplies under $25.

    By Aug. 19, 2026
  • A person wearing Ted by Ted Baker.
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    Courtesy of Ted by Ted Baker
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    Ted by Ted Baker debuts at Macy’s

    The Authentic-owned brand is available at the retailer’s U.S. locations and online and offers a more relaxed silhouette than the main collection, which is carried at Bloomingdale’s.

    By Lara Ewen • Aug. 19, 2026
  • A Foot Locker store in downtown Chicago
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    Kaarin Moore/Retail Dive
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    Nike, Foot Locker debut hyperlocal community hub store in Los Angeles

    A store concept debuting in the Crenshaw neighborhood aims to be both a shopping destination and community hub.

    By Aug. 18, 2026
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart+ adds new in-store perks

    The retailer debuted benefits related to its photo and money centers for users of its paid membership service.

    By Aug. 18, 2026
  • Crocs mascot in an office
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    Courtesy of Crocs
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    Crocs hatches new mascot Niles to enrich brand storytelling

    The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing. 

    By Peter Adams • Aug. 18, 2026
  • The Rock wears Project Rock for Under Armour.
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    Courtesy of Under Armour
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    Under Armour ends partnership with The Rock amid marketing reset

    The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

    By Aug. 17, 2026
  • A group of people standing outside pose for a photograph.
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    Courtesy of J.C. Penney
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    To lure in shoppers, J.C. Penney takes aim at off-price stores

    In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.

    By Aug. 17, 2026
  • Michaels' new framing customization section
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    Courtesy of Michaels
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    Michaels debuts new store format at 3 locations

    The spaces include revamped department layouts, new personalization services and a self-checkout queue exclusive to rewards members.

    By Aug. 14, 2026
  • Shoe Carnival power aisle
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    Permission granted by Shoe Carnival
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    Shoe Station names chief marketing officer

    Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer. 

    By Aug. 13, 2026
  • L.L. Bean flagship store in Freeport, Maine
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    Daphne Howland/Retail Dive
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    L.L. Bean rolls out loyalty program with perks for a purpose

    Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.

    By Kristen Doerer • Aug. 13, 2026
  • Target storefront in Alexandria, Virginia
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    Dani James/Retail Dive
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    Target leans on newness for Halloween assortment

    A majority of the retailer's festive collection is new in 2026, beating the drum on fresh merchandise being a core part of its turnaround.

    By Aug. 12, 2026
  • Two people in a New York City park for a Rhone campaign
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    Courtesy of Rhone
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    Rhone CMO on marketing at an inflection point for the apparel brand

    “A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.

    By Chris Kelly • Aug. 12, 2026
  • Actor Inde Narravette and singer-songwriter Malcolm Todd wear earth-toned Gap clothes against a white wall backdrop
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    Permission granted by Gap Inc.
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    Gap’s fall campaign enlists ‘Obsession’ star to promote denim

    Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”

    By Peter Adams • Aug. 11, 2026