Marketing


  • A Michaels location featuring its next generation store concept.
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    Courtesy of Michaels
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    Michaels encourages a screen-free holiday season

    The retailer is promoting hands-on creativity with its “Countdown to Craftsmas” Advent calendar, alongside early Black Friday deals. 

    By Tatiana Walk-Morris • Nov. 12, 2026
  • TikTok Shop
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    Courtesy of TikTok Shop
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    TikTok Shop pilots paid membership

    The company recently rolled out a paid tier to 1 million shoppers. With membership, consumers get free shipping and exclusive discounts. 

    By • Nov. 12, 2026
  • Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • Headshot of Caitlin Clark
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods signs Caitlin Clark

    The exclusive deal includes both Dick’s and Foot Locker, and is the first time either company has signed an athlete as a brand partner. 

    By Tatiana Walk-Morris • Nov. 11, 2026
  • Amazon Black Friday promo
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    Courtesy of Amazon
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    Amazon’s Black Friday, Cyber Monday deals boast record exclusives

    The company is also encouraging consumers to personalize their shopping journeys via artificial intelligence.

    By Lara Ewen • Nov. 11, 2026
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Retail Dive
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    Lululemon fills 2 of 4 open roles with new brand, strategy chiefs

    The athletics retailer is still searching for technology and communications chiefs after those executives left their positions a few months ago.

    By • Nov. 10, 2026
  • A claymation yeti stands in a red sweater in a cabin.
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    Courtesy of Levi's
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    Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat

    The nostalgic effort follows a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.

    By Sara Karlovitch • Nov. 9, 2026
  • The outside of a Bed Bath & Beyond store in Glendale, Arizona
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    Courtesy of Neighborhood Intelligence
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    Bed Bath & Beyond’s new concept takes a page from original format

    The store, with familiar elements like the towel wall and coupons, comes as its parent company reported strong revenue gains driven by recent acquisitions.

    By • Nov. 6, 2026
  • A person in Under Armour clothing sits on a bench press in a gym.
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    Courtesy of Under Armour
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    Under Armour to sell more full-price product at outlet stores

    The move is part of a broader store revamp and comes as the athletics brand tries to increase its premium positioning in the market.

    By • Nov. 6, 2026
  • Three men sit on a snowy landscape wearing boots and quilted Canada Goose x Pyer Moss collection vests in blue, black and red.
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    Courtesy of Canada Goose x Pyer Moss collection
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    Column

    The Weekly Closeout: What’s next for CVS retail and Canada Goose net loss widens

    The separation of CVS Health could present an opportunity for its retail pharmacies. Meanwhile, higher costs are impacting the luxury apparel brand. 

    By Retail Dive Staff • Nov. 6, 2026
  • Visa Mastercard interchange fee litigation merchants Brooklyn federal court Walmart
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    Getty Images
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    Walmart ramps up Sparky features in time for the holidays

    New visual recognition and cart generation capabilities for the AI assistant aim to ease the pain of holiday shopping, both online and in stores.

    By Nicole Silberstein • Nov. 5, 2026
  • Ikea holiday image 2026
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    Courtesy of Ikea
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    Ikea leans into events for the holidays

    Two locations will feature outdoor markets, while all stores will host holiday events this month. The furniture retailer also expanded its assortment.

    By Tatiana Walk-Morris • Nov. 5, 2026
  • JCPenney's holiday 2026 campaign imagery.
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    Courtesy of JCPenney
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    Why J.C. Penney is taking on deal fatigue for its holiday campaign

    Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with agency Mischief. 

    By Jessica Hammers • Nov. 3, 2026
  • An Old Navy storefront.
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    Daphne Howland/Retail Dive
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    Shakeup at Old Navy continues amid merchandising struggles

    Nicole Colombo, who led fashion at Walmart’s marketplace, is now head of women’s merchandising at Gap Inc.’s value brand.

    By • Nov. 2, 2026
  • Customers move through a crowded department store with holiday decorations.
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    Jeenah Moon / Stringer via Getty Images
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    Consumers want to feel the holiday spirit. A good store experience can help.

    Minimizing fuss, helping customers keep their holiday traditions alive and righting any problems that come up will be key goals this year.

    By Bryan Wassel • Nov. 2, 2026
  • A red, white and blue Reebok basketball shoe on a black background.
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    Courtesy of Reebok
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    Reebok chooses Foot Locker as exclusive partner for Question shoe relaunch

    After reentering the basketball arena last year, the retailer’s latest effort in the space is a reimagining of Allen Iverson’s 1996 Reebok Question.

    By • Nov. 2, 2026
  • Thanksgiving turkey
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    Getty Images
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    Walmart dishes up holiday meal deal

    The retailer's offering for 2026 can feed 10 people for $35 and includes 18% more items than its bundle last year.

    By Catherine Douglas Moran • Nov. 2, 2026
  • People walk past an city department store entrance.
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    Daphne Howland/Retail Dive
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    Louis Vuitton exec to lead Bergdorf Goodman

    It’s full circle for Lanessa Elrod, who had previous stints at all three Exemplar Luxury Group banners — Bergdorf, Saks Fifth Avenue and Neiman Marcus.

    By • Updated Oct. 30, 2026
  • A Roots storefront inside a mall, with cork and wood detailing.
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    "Roots store in Yorkdale Mall" by Roots Corp. is licensed under CC BY-SA 4.0
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    Column

    The Weekly Closeout: Roots CEO exits, the FTC zeroes in on price

    The chief executive stepped down following the outdoor retailer’s go-private deal. Meanwhile, the agency has been focused on how retailers set prices.

    By Retail Dive Staff • Oct. 30, 2026
  • A collection of beauty products stacked on top of each other.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret’s Pink leans into beauty with ‘Mini Bar’ collection

    The Pink Mini Bar features collaborations with Vacation, Mario Badescu and Fazit and will have a dedicated section featuring the products in stores.

    By Lara Ewen • Oct. 30, 2026
  • Fanatics partners with OpenAI
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    Courtesy of Fanatics
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    Fanatics revamps outfit curation tool with OpenAI

    A new version of the retailer’s Shop the Look tool generated 10% higher engagement in a pilot.

    By Tatiana Walk-Morris • Oct. 29, 2026
  • A quotation mark on a blue background.
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Dynamic pricing and the anxious consumer

    With the holidays approaching, consumers are zeroed in on price now more than ever — and Walmart is taking the heat.

    By Retail Dive Staff • Oct. 29, 2026
  • Actor Seth Rogen, wearing a taupe overshirt, shows a pimple patch stuck to his left pointer finger while standing in a Sephora store.
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    Retrieved from Sephora on October 27, 2026
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    Sephora casts Seth Rogen for holiday ads targeted at gift-givers

    “The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but are seeking thoughtful presents.

    By Peter Adams • Oct. 28, 2026
  • A Jos A Bank store in Peachtree City, Georgia
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    Courtesy of Tailored Brands
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    Jos. A. Bank puts customer experience at the center of new store concept

    The menswear retailer’s new space, which was developed using customer insights, features an area for consultations, fittings and personalized service.

    By Tatiana Walk-Morris • Oct. 28, 2026
  • A room with wood furniture and decorationslike a painting and a vase of branches.
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    Courtesy of Target
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    Target overhauls Threshold home goods brand

    The $3 billion private label has improved quality, merchandising and, in some cases, prices, and added more than 800 items to the assortment.

    By • Oct. 27, 2026
  • Actor Walton Goggins portrays Ebeneezer Scrooge in a dark scene where he is haunted by the ghosts of Muppets Statler and Waldorf.
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    Permission granted by Walmart
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    Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign

    For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

    By Peter Adams • Oct. 27, 2026