Marketing
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Michaels debuts new store format at 3 locations
The spaces include revamped department layouts, new personalization services and a self-checkout queue exclusive to rewards members.
By Dani James • Aug. 14, 2026 -
Shoe Station names chief marketing officer
Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer.
By Kaarin Moore • Aug. 13, 2026 -
Trendline
Top 5 stories from Retail Dive
From Saks’ post-bankruptcy path to the impact of GLP-1s, here’s a look at the stories shaping the industry.
By Retail Dive staff -
L.L. Bean rolls out loyalty program with perks for a purpose
Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.
By Kristen Doerer • Aug. 13, 2026 -
Target leans on newness for Halloween assortment
A majority of the retailer's festive collection is new in 2026, beating the drum on fresh merchandise being a core part of its turnaround.
By Dani James • Aug. 12, 2026 -
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, as well as an evolution of performance apparel.
By Chris Kelly • Aug. 12, 2026 -
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
By Peter Adams • Aug. 11, 2026 -
Best Buy’s chief marketer exits, replaced by newcomer
Jennie Weber left the retailer after over 20 years at the company, with Chief Creative Officer Marty Senn taking over the position.
By Dani James • Aug. 10, 2026 -
Retrieved from Foot Locker on August 06, 2026
Foot Locker reinforces role in sneaker culture with new brand platform
Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.
By Chris Kelly • Aug. 10, 2026 -
Column
The Weekly Closeout: Activist comes for Ethan Allen’s board, Rhode delivers for Elf
The investor wants his nominees to replace all of the furniture retailer’s directors, while Rhode helped E.l.f. Beauty achieve nearly 40% growth.
By Retail Dive Staff • Aug. 7, 2026 -
Claire’s revamps iconic piercing experience
The retailer is rolling out updated training, store displays, earrings and more as part of broader upgrades to its store service.
By Dani James • Aug. 6, 2026 -
Under Armour hits play on K-pop partnership
The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line.
By Lara Ewen • Aug. 5, 2026 -
Barbie is ready to be a ‘fashion icon’
While Mattel is entering a new chapter with the doll, it swung to a net loss in Q2.
By Kaarin Moore • Aug. 5, 2026 -
As the holidays near, two-thirds of shoppers are using AI
Consumers are looking to AI this holiday season to sift through products and search for bargains, according to Attentive.
By Tatiana Walk-Morris • Aug. 4, 2026 -
Express nods to its Y2K heyday in campaign that unites fashion, music
Chief Marketing Officer Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
By Chris Kelly • Aug. 4, 2026 -
Amazon customers are embracing Alexa for Shopping
The number of active users for the tech nearly doubled in the second quarter, with interactions up five times year over year, CEO Andy Jassy said.
By Bryan Wassel • Aug. 3, 2026 -
Column
The Weekly Closeout: Macy’s disappearing billboard and Reformation’s IPO
The department store’s iconic sign in Herald Square was taken down. Meanwhile, the apparel retailer went public on the low end of its price range.
By Retail Dive Staff • July 31, 2026 -
Kohl’s debuts AI shopping assistant
What started as a Mother’s Day Gift Finder has evolved into a digital shopping assistant that aids with product discovery.
By Tatiana Walk-Morris • July 30, 2026 -
Adidas apparel outshines footwear during World Cup quarter
The brand — which also announced a CFO transition — saw apparel net sales jump 34% in the second quarter.
By Dani James • July 30, 2026 -
Podcast
The Backroom: How long can the consumer hang on?
Discretionary retail sales have been surprisingly strong so far this year. The team discusses the reasons why and what that might mean for the rest of 2026.
By Retail Dive Staff • July 30, 2026 -
Why Nike is trying to reignite its sportswear business with a hoodie
Studio Fleece, the retailer’s latest line, aims to recreate a series of wardrobe staples for women, Nike’s Jill Gonzalez told Retail Dive.
By Cara Salpini • July 30, 2026 -
Back-to-school shoppers will prioritize essentials over apparel
Clothing buys will be spread out over the school year, while sporting goods are increasingly considered essential, according to two reports.
By Lara Ewen • July 29, 2026 -
Sephora names 12 beauty brands to accelerator cohort
Now in its 10th year, Sephora Accelerate aims to support the next generation of cosmetic, skin care, hair care and fragrance brands.
By Tatiana Walk-Morris • July 28, 2026 -
Inside Canada Goose’s journey to reconnect with nature
Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.
By Danielle McLean • July 28, 2026 -
Dollar General opens call for small business vendors
The discount retailer is inviting eligible businesses to explore potential partnership opportunities and access training and funding resources.
By Dani James • July 28, 2026 -
Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
By Chris Kelly • July 28, 2026