Marketing: Page 176


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    Toca Boca
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    Target takes Toca Boca from app to exclusive kid's line

    The licensing deal expands a move to "reimagine" the big-box retailer's stable of brands.

    By July 11, 2017
  • Retailers run Prime Day 'me too' sales

    In key categories like toys and electronics — and especially online — Prime Day isn’t just an Amazon event. But is that the smartest play?

    By July 11, 2017
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Courtesy of Apple Inc.
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    Apple retail strategy rolls on with US remodels, India plans

    Plans for two giant stores in India, and re-openings of remodeled, expanded stores prove that Apple's retail rethink is strong .

    By July 10, 2017
  • Finish Line bets on mobile to boost sales amid store strategy overhaul

    The retailer's mobile loyalty app was a bright spot on its most recent quarterly performance, even as it continues to remodel some stores and close others.

    By July 9, 2017
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    Retrieved from Amazon on March 17, 2017
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    Amazon developer series aims to expand Alexa skills

    A traveling series of learning events for developers is the latest step in Amazon's ongoing push to expand its Alexa ecosystem.

    By July 9, 2017
  • Opinion

    Is this the Amazon Century?

    The e-commerce giant's dominance is about much more than the Whole Foods takeover, writes Lee Peterson at WD Partners.

    By Lee Peterson • July 7, 2017
  • West Elm taps Pinterest images for product recommendations

    The West Elm Pinterest Style Finder aims to give the retailer's customers an easy way to shop using Pinterest board images as inspiration.

    By July 6, 2017
  • Yoox Net-a-Porter opens Tech Hub to drive ‘mobile-only’ effort

    The luxury brand looks to grow its reputation as an aggressive innovator with the opening of a new technology hub.

    By July 6, 2017
  • Moby-Mart gives mobile commerce a whole new meaning

    A store on wheels that doesn't need cashiers — or even a driver — is stirring great interest based on a single beta model operating in China.

    By July 6, 2017
  • Best Buy poised to dethrone Sears in appliance sales

    As in so many other sectors, Sears is falling out of competition in the appliances market, but is eyeing a new way to boost sales.

    By July 5, 2017
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    Retrieved from Target on July 05, 2017
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    Target debuts new brands to cement 'Tar-zhay' image

    The retailer is rolling out 12 new brands that aim to emulate its “cheap chic” reputation and invoke an emotional connection with consumers.  

    By July 5, 2017
  • Loyalty growth slows due to lackluster rewards

    While overall consumer enrollment has increased, low-return loyalty programs are causing members to abandon ship.

    By July 5, 2017
  • Adidas fortifies content-and-commerce mix with silent auction

    The collection of custom Boost the Nation sneakers was curated by Refinery29 with featured designs representing each state.

    By David Kirkpatrick • July 5, 2017
  • Amazon-Whole Foods deal could speed the decline of paper coupons

    Experts say they expect the online retail giant to offer price matching and guaranteed low prices throughout Whole Foods.

    By Jeff Wells • July 5, 2017
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    Retrieved from Walmart on July 05, 2017
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    Walmart Open Call event grants entrepreneurs shelf space

    The big-box retailer made deals with some 100 entrepreneurs, allowing their products to be sold by Walmart, as it continues to broaden its product lineup.

    By July 4, 2017
  • REI tests targeting Facebook ads using context like weather

    Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads.

    By Robert Williams • June 30, 2017
  • Carhartt adopts ‘Shop for Others’ for better gift recommendations

    Carhartt is the first company to use a new feature from True Fit that improves recommendations when buying for others. 

    By June 29, 2017
  • Nordstrom's latest pop-up stores will feature tech products

    Next week, Pop-In@Nordstrom turns toward tech, with dedicated shops featuring 125 products in the home, fitness, health, travel, accessories and pet care categories.

    By June 28, 2017
  • Discount Drug Mart putting holographic kiosks in its stores

    3D Savings Center kiosks are coming to the drug store retail chain courtesy of Provision Interactive Technologies.

    By June 28, 2017
  • Best Buy unveils Google Home, Amazon Echo smart home displays

    In another move to become a dominant smart home player, the electronics retailer is rolling out new in-store displays touting smart assistant integration with connected home products.

    By June 28, 2017
  • Study: Music and atmosphere big factors in choosing brick and mortar

    Seeing and touching products isn't the only reason consumers go to physical storefronts anymore — especially for younger generations.

    By June 28, 2017
  • Tommy Hilfiger adds chatbot to autoplay video ads

    The clothing brand's TMY.GRL bot invites viewers in Facebook Messenger to engage directly over the on-screen action.

    By Robert Williams • June 28, 2017
  • Facebook rolls out product video ads as mobile shopping’s ascent continues

    Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities. 

    By David Kirkpatrick • June 28, 2017
  • Study: How in-store, online shopping complement one another

    Results of a massive new study gives retailers every reason to invest in omnichannel strategies that emphasize the store experience. 

    By June 27, 2017
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    Retrieved from Target on June 27, 2017
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    Target opens next-day delivery pilot to Minneapolis shoppers

    After a brief month and a half trial period with employees, the big-box retailer is rolling out its household essential delivery service in what is seen as a challenge to Amazon's Prime Pantry program.

    By June 27, 2017