Marketing: Page 176
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Williams-Sonoma unveils augmented reality app for Pottery Barn brands
For now, the smartphone app's 3D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.
By Dan O'Shea • March 21, 2017 -
Costco goes to court to keep its golf ball in play
The warehouse retailer has filed a lawsuit against golf equipment company Acushnet for alleging that its Costco’s Kirkland Signature golf ball infringes on patents and promotes false advertising.
By Daphne Howland • March 21, 2017 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Charlotte Russe fashion app speeds past 1M downloads
Since launching eight months ago, the fast-fashion retailer said its native app has hit a major milestone.
By Dan O'Shea • March 21, 2017 -
Adidas tries on in-store custom-knit sweater technology
The athletic apparel maker is testing “Knit For You,” an automated process that lets shoppers design a sweater and have it created on the spot.
By Dan O'Shea • March 21, 2017 -
Target's Victoria Beckham collection will include plus sizes in stores
The limited-edition collaboration, launching next month, represents Beckham’s first mass market effort and promises to eclipse the shopper fervor stoked by the retailer’s Lilly Pulitzer effort two years ago.
By Daphne Howland • March 17, 2017 -
Survey: 83% of shoppers think they know more than store associates
Almost half of consumers surveyed by Tulip Retail said they would be encouraged to shop in stores if knowledgeable associates could suggest products based on their purchase histories.
By Dan O'Shea • March 16, 2017 -
Adidas ditching TV ads to reach Generation Z on mobile
The sports apparel brand took back its number two spot behind Nike last year, and its plans for the future are ambitious — and focused squarely on digital.
By Daphne Howland • March 16, 2017 -
Deep Dive
How E.L.F. Cosmetics builds community and drives results with micro-influencers
An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.
By Chantal Tode • March 15, 2017 -
CVS Health dedicates $10M to expand tobacco-free effort
New collaborations and programs will roll out throughout this year, emphasizing anti-smoking education, tobacco-control advocacy and healthy behavior programming.
By Daphne Howland • March 14, 2017 -
Report: TJ Maxx's 'brand value' soars 79%
The off-price retailer was recognized as a highly valuable global retail brand thanks to its reputation for "exceptional value," according to a report by brand business valuation and strategy consultancy Brand Finance.
By Daphne Howland • March 14, 2017 -
Deep Dive
10 Items or Less: How FX and Costco make retail marketing weird and wonderful
Each week, Retail Dive Editor Jason Ankeny weighs in on the industry headlines and trends capturing his attention. This time around: sadcoms, speed and Sears.
By Jason Ankeny • March 14, 2017 -
Survey: Consumers want more integration between in-store, mobile capabilities
About 43% of consumers are receptive to personalized prices based on their shopping patterns, and 39% would visit a mall or shopping center more often if they received alerts about products they are interested in purchasing.
By Dan O'Shea • March 13, 2017 -
Sephora again makes over Virtual Artist augmented reality app
New features include eyeshadow virtual try-on, an Expert Looks preview and virtual tutorials for brows, contouring and highlighting.
By Dan O'Shea • March 13, 2017 -
Walgreens fills chief marketing, merchandising vacancies
Adam Holyk and Joe Hartsig will take over for outgoing executive Linda Filler as the drugstore chain awaits word on its planned merger with rival Rite Aid.
By Daphne Howland • March 13, 2017 -
Best Buy denies FBI, Geek Squad techs worked together without warrants
"We have not been trained by the FBI nor have we ever shared customer lists, conducted surveillance or searched customer computers for them," the electronics retailer maintains.
By Daphne Howland • March 13, 2017 -
Target ups data analytics game through series of 'acqui-hire' deals
"Acqui-hires allow us to accelerate both onboarding the right kind of talent, onboarding the right kind of technologies and getting to market much faster," said Target Senior Vice President Paritosh Desai.
By Dan O'Shea • March 12, 2017 -
Snap opens pop-up Spectacles shop in LA
This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.
By David Kirkpatrick • March 10, 2017 -
Amazon to offer shopping in Spanish
The e-commerce giant’s move to reach Spanish-speaking and bilingual shoppers is a challenge to Target, which has focused several past marketing efforts on reaching Hispanic shoppers.
By Daphne Howland • March 10, 2017 -
eBay, Google demo ShopBot appraisal feature for Google Home users
The digital concierge service is capable of telling users how much various items in their possession may be worth.
By Dan O'Shea • March 9, 2017 -
Wal-Mart testing in-store touchscreens in challenge to Amazon
The interactive kiosks on trial at some Texas stores help toy shoppers identify what they might want, or order a specific item they can’t locate on shelves.
By Daphne Howland • March 9, 2017 -
Instacart adds $400M in Series D, plans expansion to 25 new markets
The funding vaults the estimated total value of the grocery shopping and delivery startup to $3.4 billion, up from $2 billion in its previous round.
By Dan O'Shea • March 8, 2017 -
Retrieved from Nike on March 09, 2017
Nike designs new shoe to help elite marathoners break two-hour threshold
The Zoom Vaporfly Elite leverages technology advancements like 3-D knitting, progressive midsole cushioning (lighter, softer and more responsive than traditional foams) and biomechanics analysis.
By Dan O'Shea • March 8, 2017 -
Best Buy swaps Intel concessions for Alienware gaming zones
The electronics retailer is rolling out Alienware PC Gaming Experience zones where customers can test out new games and ask specialists questions.
By Daphne Howland • March 8, 2017 -
Retrieved from Amazon on March 31, 2015
Opinion4 reasons why Amazon Dash still doesn't deliver the goods
The e-commerce giant's automated commerce program seems promising in principle, but there’s a long way to go before it pushes consumers’ buttons.
By Phillip Adcock • March 8, 2017 -
Pinterest unveils browser button to power web-wide image search
Users can enable image searches via the browser button by hovering over any image on a given site, then selecting the magnifying tool to instantly discover visually-similar ideas on the Pinterest platform.
By Dan O'Shea • March 7, 2017
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