Marketing: Page 176
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Research: Conversion from paid Facebook campaigns rises for 68% of retailers
Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.
By David Kirkpatrick • Sept. 29, 2016 -
Sears offers Shop Your Way points to Uber riders, drivers
Sears Auto Centers also will serve as one of Uber's Preferred Maintenance Providers for its fleet of drivers, offering exclusive discounts and points.
By Dan O'Shea • Sept. 28, 2016 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Report: Amazon Echo to use streaming music as loss leader
In a potential bid to move more Echo devices for the holidays, the company is undercutting the market with a subscription of $5 a month.
By David Kirkpatrick • Sept. 28, 2016 -
Report: Apple pushes ahead with plans for Echo-like device
If the digital personal assistant devices become popular, they could reshape how consumers shop online, play media and interact with internet-enabled technology in the home.
By Davide Savenije • Sept. 28, 2016 -
Old Navy names former exec as new CMO
Gap veteran Jamie Gersch comes back to the Old Navy brand after leaving for Charlotte Russe last year.
By Daphne Howland • Sept. 28, 2016 -
Lowe's, Microsoft expand HoloLens AR pilot to more stores
The technology also offers new capabilities, including use of Microsoft's Cortana Intelligence Suite to analyze a customer's specific taste in decor and provide recommendations from a Pinterest board of relevant ideas.
By Dan O'Shea • Sept. 27, 2016 -
Deep Dive
Why September is prime time to acquire mobile shoppers for the holidays
Back-to-school shopping season just ended, and the holidays are on the horizon. This quiet period is the perfect time for retailers to make noise on mobile.
By Jason Ankeny • Sept. 27, 2016 -
Best Buy's Ignite initiative spotlights startups in stores, online
A store in Silicon Valley already features a dedicated Ignite space with products from the program, including a selection of crowdfunded gadgets.
By Dan O'Shea • Sept. 26, 2016 -
Facebook tailors dynamic ads for brick and mortar
A new tool will hide ads for items that can’t be found on shelves, sparing the kind of disappointment that can turn off customers for good.
By Daphne Howland • Sept. 21, 2016 -
Study: Half of consumers will complete holiday shopping by Thanksgiving
More than a quarter of respondents said they’ll be doing most of their holiday shopping even before Nov. 1 — up eight percentage points from 2015.
By Daphne Howland • Sept. 20, 2016 -
H&M nixes plus sizes in NYC stores
The retailer is making room for home goods, beauty and sportswear, but it may be leaving money on the table by neglecting the growing special-size category.
By Daphne Howland • Sept. 20, 2016 -
Deep Dive
Will Lands' End sink or swim on Amazon?
Struggling Lands’ End has agreed to sell selected apparel via Amazon. Eight retail experts share their perspectives on the potential risks and rewards.
By Jason Ankeny • Sept. 15, 2016 -
Fanatics, NFL's Rams kick off on-demand delivery partnership with Uber
Los Angeles Rams fans can order Rams merchandise, signed memorabilia and game day food via the UberEATS LA tab of the Uber app.
By Dan O'Shea • Sept. 12, 2016 -
Banana Republic turns to fashion influencer Olivia Palermo for turnaround
A collection curated by Palermo will be instantly available after it's unveiled on the runway, a nod to today’s consumer demand for immediate access to new styles.
By Daphne Howland • Sept. 12, 2016 -
Office Depot, Pocket Points to reward students for staying off phones
The Pocket Points program gives college students discounts on school supplies if they steer clear of their mobile devices during class time.
By Dan O'Shea • Sept. 11, 2016 -
Facebook fashion bot promotes Tommy Hilfiger's Gigi Hadid line
The bot allows users to type questions or select pre-made queries, shop for clothing and access behind-the-scenes content from the collection’s runway show.
By Dan O'Shea • Sept. 11, 2016 -
Google's new Shop the Look connects fashion bloggers, retail shoppers
The new feature pulls images of outfits that have been posted on social media by fashion bloggers into Google search results, along with relevant links for purchasing.
By Dan O'Shea • Sept. 7, 2016 -
Amazon expands smartphone lockscreen ad program
Customers can tap their discounted Android smartphone to learn more about a deal or product recommendation, or unlock the device to dismiss it.
By Dan O'Shea • Sept. 6, 2016 -
Sponsored by iQmetrix
The Future of In-Store Kiosks: 3 Ways Endless Aisle Blends Full-Serve and Self-Serve
With advances in endless aisle technology, retailers can now offer a more three dimensional experience to customers than a simple self-serve checkout can achieve.
Sept. 6, 2016 -
JC Penney launching plus-size designer collection
The new line, designed by "Project Runway" winner Ashley Nell Tipton, is set to hit the racks next week.
By Daphne Howland • Sept. 2, 2016 -
Deep Dive
How back-to-school shopping season puts omnichannel strategies to the test
With the new school year looming, consumers are using smartphones for an increasing number of key shopping functions. Retailers need to do their homework.
By Dan O'Shea • Sept. 1, 2016 -
Ibotta lands Jet, Groupon for mobile shopping rewards launch
Shoppers start their shopping journey in the Ibotta app, where they unlock special offers, then go directly to partners' native apps to make their purchases.
By Dan O'Shea • Aug. 31, 2016 -
Wayfair snaps up Snapchat-like startup Trumpit
Trumpit's mobile messaging app could be plugged into to Wayfair's customer support efforts to allow shoppers to exchange photos and videos with staffers.
By Dan O'Shea • Aug. 30, 2016 -
Under Armour expands Dwayne Johnson's 'Project Rock' apparel campaign
Drawing inspiration from his movies and personal lifestyle, “The Rock” is designing a new line of men’s and women’s clothing scheduled to hit stores in December.
By Corinne Ruff • Aug. 30, 2016 -
Ulta takes Proactiv measure to capture younger market
The beauty retailer is the first national partner for the acne treatment system, and it could give Ulta an edge with a younger market.
By Dan O'Shea • Aug. 30, 2016