Fanatics wants sports fans' help for first national ad campaign

The retailer has struggled to position itself as a top-of-mind brand with sports fans.

By Kelsey Lindsey • July 13, 2016

Google launches new visual search ads for retailers

The new format will answer broad product search queries with a range of products that match.

By David Kirkpatrick • July 13, 2016

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Wal-Mart taps Publicis Groupe for US advertising, in-store creative

The retailer's decade-long creative relationship with Interpublic's Martin Agency will now shift entirely to Publicis Groupe.

By Daphne Howland • July 13, 2016

Retailers cash in on Pokemon Go phenomenon

While some retailers are kicking players out of their stores, others are taking advantage of the flow of people trying to catch 'em all.

By Daphne Howland • July 12, 2016

Amazon offers exclusive Prime deals through virtual assistant Alexa

Amazon's popular Echo, Echo Dot and Amazon Tap devices allow voice ordering options via Alexa.

By Daphne Howland • July 8, 2016

Pinterest refocuses marketing strategy on search

The social network is actively courting marketing dollars ahead of its anticipated IPO.

By David Kirkpatrick • July 6, 2016

How Revolve built a loyal following on social media

For Revolve, focusing on where and how the company communicates with its core customers has allowed it to grow a fiercely loyal fan base, including 1.1 million Instagram followers. 

By Natalia Angulo • July 6, 2016

Amazon pumps up Prime Day with countdown deals, one-hour delivery

It could be another huge “rummage sale” with a lot of mundane items on offer, but that might be the perfect demonstration for new Prime members.

By Daphne Howland • July 6, 2016

Amazon discounts Android phones in exchange for lockscreen ads

The pricing promotion is only available to Prime members. 

By Jason Ankeny • June 29, 2016

Sam's Club offers Costco members free entry after credit card debacle

The warehouse club is using Costco's recent credit card switch as an opportunity to steal away customers.

By Daphne Howland • June 29, 2016

Report: Amazon Prime Day deals pale compared to Black Friday offers

Amazon Prime Day prices last summer were higher on average than during the company's Black Friday sales event.

By Dan O'Shea • June 28, 2016

Watchdog group calls out Wal-Mart for 'deceptive' Made in USA claims

The Truth in Advertising probe comes less than a year after Wal-Mart dropped all "Made in USA" logos from products on its website following an FTC probe. 

By Kelsey Lindsey • June 28, 2016

Lululemon ramps up Olympic profile to showcase technical gear

The athleisure innovator is sponsoring volleyball players, cyclists, and other athletes at the games.

By Daphne Howland • June 27, 2016

Best Buy extends Geek Squad in-home consulting services

The program is just one of several pilot programs the retailer is testing to ramp up its service offerings. 

By Daphne Howland • June 27, 2016

UPDATE: Amazon adds 50 brands to Dash buttons despite slow adoption

Dash buttons appear to have limited staying power with consumers: Fewer than half who bought a button since the March 2015 launch still use them to replenish goods.

By Daphne Howland • June 27, 2016

IBM and Apple sign Boots for Sales Assist app

IBM and Apple put their iPad-based sales assistance app into 2,300 Boots stores.

By Dan O'Shea • June 23, 2016

Pinterest bags Tote for social media merchandising strategy

Pinterest acquires the talent behind the Tote m-commerce app as it continues to push toward new forms of social media monetization.

By Dan O'Shea • June 23, 2016

Wal-Mart ropes in bull riding stars for 'retail-tainment' push

Professional bull riders and their mounts are slated to appear at 40 Wal-Mart stores this year and another 200 next year.

By Daphne Howland • June 23, 2016

Foot Locker spoofs D'Angelo Russell/Swaggy P scandal in new NBA ad

The tongue-in-cheek commercial depicts NBA rising stars Russell, Karl-Anthony Towns and Devin Booker offering hard-won advice to presumptive top overall pick Ben Simmons.

By Jason Ankeny • June 22, 2016

Lands' End shuffles exec ranks, hires new CMO

Becky Gebhardt, who’s been at the retailer since 1991, will be the new EVP and chief marketing officer.

By Daphne Howland • June 22, 2016

Modiface chatbot turns Facebook Messenger into lipstick sales tool

The chatbot now allows customers to try on lipstick using facial recognition technology. 

By Dan O'Shea • June 21, 2016

REI #OptOutside campaign wins Cannes Grand Prix

The retailer's decision to close on Black Friday in favor of heading outside continues to reap it rewards.

By Daphne Howland • June 21, 2016

Product content helps Walmart identify new products to sell

For digital consumers, a product is only as good as the information associated with it. 

June 21, 2016

ModCloth plugs anti-Photoshop bill in Washington

The "Truth in Advertising" bill would require the Federal Trade Commission to develop regulations around image alterations in advertising.

By Daphne Howland • June 20, 2016

Pinterest launches new ad targeting tools, including visitor retargeting

Marketers have three new targeting options on Pinterest: retargeting website visitors, lookalike targeting and comparing customer lists to new Pinterest users.

By David Kirkpatrick • June 15, 2016