Marketing: Page 176
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Carhartt adopts ‘Shop for Others’ for better gift recommendations
Carhartt is the first company to use a new feature from True Fit that improves recommendations when buying for others.
By Dan O'Shea • June 29, 2017 -
Nordstrom's latest pop-up stores will feature tech products
Next week, Pop-In@Nordstrom turns toward tech, with dedicated shops featuring 125 products in the home, fitness, health, travel, accessories and pet care categories.
By Dan O'Shea • June 28, 2017 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Discount Drug Mart putting holographic kiosks in its stores
3D Savings Center kiosks are coming to the drug store retail chain courtesy of Provision Interactive Technologies.
By Dan O'Shea • June 28, 2017 -
Best Buy unveils Google Home, Amazon Echo smart home displays
In another move to become a dominant smart home player, the electronics retailer is rolling out new in-store displays touting smart assistant integration with connected home products.
By Dan O'Shea • June 28, 2017 -
Study: Music and atmosphere big factors in choosing brick and mortar
Seeing and touching products isn't the only reason consumers go to physical storefronts anymore — especially for younger generations.
By Cara Salpini • June 28, 2017 -
Tommy Hilfiger adds chatbot to autoplay video ads
The clothing brand's TMY.GRL bot invites viewers in Facebook Messenger to engage directly over the on-screen action.
By Robert Williams • June 28, 2017 -
Facebook rolls out product video ads as mobile shopping’s ascent continues
Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities.
By David Kirkpatrick • June 28, 2017 -
Study: How in-store, online shopping complement one another
Results of a massive new study gives retailers every reason to invest in omnichannel strategies that emphasize the store experience.
By Dan O'Shea • June 27, 2017 -
Retrieved from Target on June 27, 2017
Target opens next-day delivery pilot to Minneapolis shoppers
After a brief month and a half trial period with employees, the big-box retailer is rolling out its household essential delivery service in what is seen as a challenge to Amazon's Prime Pantry program.
By Dan O'Shea • June 27, 2017 -
Office Depot launches new brand platform
The office supplies retailer is targeting consumers and businesses with a brand reboot less than two months after rival and failed suitor Staples unveiled a brand campaign of its own.
By Daphne Howland • June 27, 2017 -
E-commerce startup ThredUP launches 'smart' brick-and-mortar store
The secondhand seller is using consumer data to personalize the shopping experience at its first store.
By Corinne Ruff, Dan O'Shea • June 26, 2017 -
Survey: Big data, predictive analytics top investment priorities
Retail professionals need to draw insights from massive amounts of collected data, making these technologies an area of major investment in the years to come.
By Dan O'Shea • June 25, 2017 -
Marc Jacobs’ 6-hour Uber promotion drove 61M impressions
An experimental campaign for the brand's Daisy fragrance resulted in about 200 trips for a flower-filled car.
By Robert Williams • June 23, 2017 -
China’s JD.com invests $397M in Farfetch
The U.K. luxury marketplace just got a big boost in China and across Asia.
By Dan O'Shea • June 22, 2017 -
Study: Costs to acquire mobile shoppers dropping
Marketing and advertising expenses required to get mobile users to install, register and buy on mobile apps are coming down, though the percentage of installed users who end up making a purchase remains low.
By Dan O'Shea • June 21, 2017 -
Retrieved from Amazon on June 21, 2017
Amazon Prime Wardrobe taps into Stitch Fix's box success
In its latest foray into fashion, Amazon lets Prime shoppers try before they buy.
By Corinne Ruff • June 21, 2017 -
IBM, LivePerson team up to smarten customer service chatbots
The companies are integrating IBM's Watson AI technology into the LiveEngage customer care platform.
By Dan O'Shea • June 21, 2017 -
Study: Personalization should be priority in e-commerce upgrades
E-commerce retailers may be spending too much time and money on cosmetic improvements when they should be investing in personalization.
By Dan O'Shea • June 20, 2017 -
ThirdLove releases Fit Finder 2.0 to refine bra-fitting
As apparel competition moves toward fit-focused personalization, ThirdLove announces the latest version of its mobile app.
By Dan O'Shea • June 20, 2017 -
Hubba launches group discussion forums for retailers, brands
Small merchants can trade learnings and share advice through new Hubba Group discussion forums on a variety of retail topics.
By Dan O'Shea • June 20, 2017 -
Study: User-generated content's influence on purchase decisions grows
Shoppers appear to be more driven toward purchases by user-generated internet content than ever before.
By Dan O'Shea • June 19, 2017 -
Deep Dive
How a humorous social media spot sparked a razor war
With no sign of a slowdown from Dollar Shave Club and Harry’s, Gillette lowered prices and Schick and Bic launched online buying clubs to compete.
By Laura Klepacki • June 19, 2017 -
Retrieved from Nike on March 09, 2017
Nike to cut 2% of workforce as it reshapes consumer approach
As more big brands go direct to consumer, Nike is reshaping it marketing focus and structure, and cutting about 1,400 jobs in the process.
By Dan O'Shea • June 15, 2017 -
Retailers must do their homework to capture mobile-only Gen Z
Marketers must adapt to the first mobile-only generation to capture some of its $44 billion in spending.
By Dan O'Shea • June 15, 2017 -
Frenzy teams with Anti Social Social Club for LA flash sale
The dropzone event, and others to come, aim to be exclusive flash sales targeting consumers in specific locations to drive purchases via mobile.
By Dan O'Shea • June 14, 2017