Lowe's testing Holoroom How To virtual reality helper for DIY projects

The proof-of-concept program allows customers to use a VR headset and get step-by-step instructions to complete a DIY project.

By Dan O'Shea • March 7, 2017

HowGood rakes in $4.2M to cultivate socially-conscious product rating platform

The company's platform analyzes and rates products based on environmental sustainability and other social values embraced by some consumers.

By Dan O'Shea • March 2, 2017

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Brands in crisis: A practical guide for regaining control

At some point, almost every retailer will face a public relations episode that requires attention. Experts say that learning how to respond — and how not to respond — can turn a bad situation around.

By Lara Ewen • March 2, 2017

How Macy's is taking a page out of J.C. Penney's beauty playbook

As department stores continue to wobble under weak apparel sales, some are looking at beauty as a beacon to lure younger shoppers.

By Laura Klepacki • March 1, 2017

10 Items or Less: What retailers can learn from the Grateful Dead

Each week, Retail Dive editor Jason Ankeny weighs in on the industry headlines and trends capturing his attention. This time around: Deadheads, designers and drones.

By Jason Ankeny • Feb. 28, 2017

Nike nets FIBA deal to boost basketball brand worldwide

The brand will sponsor the international basketball association's upcoming World Cup in China, among other events.

By Dan O'Shea • Feb. 27, 2017

How Urban Outfitters leveraged location marketing for a 75% conversion gain

The retailer tapped five messaging tactics to drive results in a recent mobile campaign. 

By David Kirkpatrick • Feb. 27, 2017

Motorola brings Amazon's Alexa to accessories, smartphones

Google made a similar announcement, making its Google Assistant available across smartphones running Android 7.0 Nougat and Android 6.0 Marshmallow.

By Dan O'Shea • Feb. 26, 2017

Survey: Digital transformation 2017's top priority for many retailers

Just over 50% of respondents have either not defined or not started implementing a digital transformation strategy, though progress varies by region.

By Dan O'Shea • Feb. 23, 2017

How retailers can survive social media controversy in the age of Trump

Consumers have seemingly split into two groups —  “them” and “us” — and emotions are running higher than ever before. Experts share how brands can navigate this increasingly sensitive landscape.

By Lara Ewen • Feb. 23, 2017

Target introduces its own private-label smart lamp

The lamp is sold in the Open House section at San Francisco’s Metreon shopping center, near where the retailer created Open House in 2015 to showcase Internet of Things devices.

By Dan O'Shea • Feb. 22, 2017

Costco, BJ's, Sam's Club: Why millennials love clubbing

Young parents with money to spend are the "center of the bullseye" for the large membership-based retailers.

By Jeff Wells • Feb. 22, 2017

Apple pivots marketing to focus on digital, regional efforts

The tech giant is restructuring its agency relationship to reflect the new approach.

By David Kirkpatrick • Feb. 22, 2017

Retailers to host midnight 'Star Wars' event to re-awaken merchandise force

"Star Wars: The Last Jedi"-inspired toys, collectibles, books and apparel go on sale at midnight on Sept. 1, with retailers opening for a weekend-long celebration.

By Daphne Howland • Feb. 17, 2017

Wal-Mart sued over questions of private label craft beer authenticity

The suit alleges that the retailer intended to deceive customers into buying a higher-priced product they think is craft beer produced by a small U.S. brewer.

By Dan O'Shea • Feb. 15, 2017

Marketplace startup StockX draws celebrity-laden $6M funding round

Mark Wahlberg, Eminem, Steve Case, Scooter Braun, DJ Skee and Ron Conway have invested in the self-described online “stock market of things.”

By Dan O'Shea • Feb. 15, 2017

Etsy to roll out craft supplies marketplace to sell to merchants

The crafts site aims to launch the new marketplace with at least 8 million craft supplies products available, compared to around 33,000 at many big-box retailers.

By Dan O'Shea • Feb. 14, 2017

Has Amazon outgrown its 'e-commerce giant' label?

With forays into web and advertising services, original video content and AI-driven hardware, the business these days is about so much more than buying stuff.

By David Kirkpatrick • Feb. 14, 2017

Retailers can't escape Trump-related turmoil

Sears clarifies it still sells Trump-branded items on its marketplace. Meanwhile, Burlington joins growing list of retailers that have pulled the plug on the products.

By Daphne Howland • Feb. 14, 2017

Crate and Barrel adopts MicroStrategy software to boost analytics game

The MicroStrategy 10 platform offers in-store staffers real-time access to data mining, business intelligence reports created on-demand and other capabilities.

By Dan O'Shea • Feb. 13, 2017

Nike launches equality campaign driven by LeBron, Serena

The new initiative, timed to coincide with February's Black History Month as well as recent Nike partnerships with community-driven organizations, includes a film as well as social media, billboard and poster promotions.

By Dan O'Shea • Feb. 12, 2017

Pinterest deepens retail integrations with new visual search tech

A second new feature, "Shop the Look," lets users track down and purchase items they've seen in Pins. 

By David Kirkpatrick and Peter Adams • Feb. 10, 2017

L.L. Bean rethinking signature shipping, returns policy

The retailer is contemplating major changes that could impact its brand, including revoking the return and shipping policies that have given the company a glow of friendly customer service.

By Daphne Howland • Feb. 10, 2017

Amazon launches free smart-home consultations to boost Echo sales

The e-commerce giant has good reason for this kind of concerted effort to get connected products into customers’ homes: Its Alexa-enabled devices are an increasingly vital shopping channel.

By Daphne Howland • Feb. 9, 2017

Facebook giving up on Oculus VR demos at 200 Best Buy stores

Stores no longer offering virtual reality demonstrations will continue to sell the Oculus Rift headset and accompanying touch controllers, the electronics retailer said.

By Dan O'Shea • Feb. 8, 2017