Marketing: Page 177
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Foot Locker unveils redesigned flagship store
The sports apparel retailer is playing up the experience of coming into its stores by adding fashion shows and other events.
By Dan O'Shea • Aug. 30, 2016 -
Deep Dive
5 trends reshaping back-to-school shopping in 2016
Back-to-school shopping season comes around like clockwork, but that doesn’t mean it’s predictable. Change is the only constant.
By Jason Ankeny • Aug. 29, 2016 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Experian: Personalization hikes retail email open rates 27%
Targeting email subscribers based on their social media interests can yield high engagement, Experian Marketing Services notes.
By Dan O'Shea • Aug. 28, 2016 -
Target touts first-ever joint in-store/online discount
The #TargetRunDay event comes just a week after the retailer reported its first same-store sales decline since Q1 2014.
By Daphne Howland • Aug. 26, 2016 -
"Staples Store sign logo building facade, US Postal Service, Staples Home Office Supplies Strike Picket" by Mike Mozart is licensed under CC BY 2.0
Staples adds back-to-school shopping help to iOS app
Parents can send a photo of their child's shopping list to a Staples associate, who fills their online cart for them.
By Dan O'Shea • Aug. 25, 2016 -
Ralph Lauren, Speedo ditch Ryan Lochte after Rio scandal
The Olympian found himself in hot water with these retailers, and the rest of his sponsors, after telling a tall tale.
By David Kirkpatrick • Aug. 24, 2016 -
Gap slashes guidance, plans to ramp up marketing
The retailer has struggled with inconsistencies in fit, an issue that has annoyed customers and created a problem of returned merchandise, especially for online orders.
By Daphne Howland • Aug. 19, 2016 -
Apple takes the 'store' out of retail locations
Apple is removing the word "store" from its retail locations as it looks to rebrand them as community spaces offering entertainment and special events, along with tech support.
By Dan O'Shea • Aug. 18, 2016 -
Deep Dive
How flash sales sites are winning retail's mobile app wars
Upstarts like Groupon and Rue La La may have lost a chunk of their cultural cachet, but their mobile apps are still generating user attention — and retention.
By Jason Ankeny • Aug. 18, 2016 -
Target plans private bathrooms for transgender people
Despite protests, the retailer is making a $20 million point to encourage people to use the restroom that corresponds with their gender identity.
By Daphne Howland • Aug. 18, 2016 -
Led by Adidas, athleisure brands are generating a lot of social chatter
Engagement Labs' TotalSocial rankings of online and offline social conversations show athleisure brands are sparking a lot of online conversation and offline word-of-mouth.
By Dan O'Shea • Aug. 17, 2016 -
Pinterest debuts native video ads
The move into video advertising comes as other major social platforms, such as Facebook, are betting big on video.
By Davide Savenije • Aug. 17, 2016 -
JustFab rebrands to 'TechStyle Fashion Group'
The company, which has irritated many shoppers with its subscription policies, may need more than a name change.
By Daphne Howland • Aug. 17, 2016 -
Report: Groupon, One Kings Lane top retail mobile app rankings
As consumers increasingly shop on mobile, sticky apps have become a sort of Holy Grail for retailers.
By Dan O'Shea • Aug. 15, 2016 -
Amazon tries selling through one-click Prime Video product placements
Amazon and entertainment company Yoshimoto Kogyo are filming a series about Japanese cuisine that will enable Amazon Prime Japan viewers to use their TV remotes to purchase featured products.
By Dan O'Shea • Aug. 14, 2016 -
Wal-Mart halts price matching in another 300 stores
Instead of identifying which stores or regions are impacted by the move, Wal-Mart is only announcing the pricing program change inside the stores affected, with blue signs at registers alerting shoppers.
By Dan O'Shea • Aug. 11, 2016 -
Study: 57% of back-to-school shoppers plan physical store purchases
A.T. Kearney found that back-to-school shoppers are spending more this year than last, and that most of them are open to using mobile devicces and promotions while they shop in-store.
By Dan O'Shea • Aug. 11, 2016 -
Alibaba aims to friend foreign firms seeking entry to Chinese market
The new AliLaunch program helps foreign companies sell products, find partners and navigate the numerous regulatory requirements imposed by China’s government.
By Dan O'Shea • Aug. 9, 2016 -
Deep Dive
Why Wal-Mart is a retail sustainability leader (but doesn't really want to talk about it)
The retail giant boasts an impressive sustainability record, but the company is strictly business about its accomplishments — for good reason, experts say.
By Kelsey Lindsey • Aug. 9, 2016 -
Nordstrom celebrates 50 years of Vans with back-to-school pop-ups
The venerable retailer has jumped all over the pop-up trend in an effort to shed its staid, upscale reputation.
By Daphne Howland • Aug. 8, 2016 -
PlaceIQ taps MasterCard shopper insights to beef up location data
The partnership promises to deliver the customer information retailers need to create compelling omnichannel experiences.
By Dan O'Shea • Aug. 3, 2016 -
Pokemon Go set to expand paid sponsorships
The blockbuster mobile game has been downloaded more than 100 million times and generates more than $10 million each day in revenue, according to analytics company App Annie.
By Dan O'Shea • Aug. 3, 2016 -
Old Navy taps Amy Schumer for back-to-school ad campaign
Schumer, known for her raunchy, satirical body-positivity, is a bold choice for the brand.
By Daphne Howland • Aug. 3, 2016 -
Abercrombie brightening up stores, look with rebrand
The new campaign features more diverse (and clothed) models.
By Daphne Howland • July 29, 2016 -
Deep Dive
Q&A: Why retailers should keep an eye on Amazon and the growing B2B market
"The unavoidable fact is that Amazon has so many eyeballs on it, that you can't afford not to partner with Amazon."
By Dan O'Shea • July 28, 2016