Facebook's new ads track in-store visits, purchases

The new tools help retailers track customers as they hop between channels in their shopping journey. 

By Daphne Howland • June 15, 2016

Under Armour's new Steph Curry 'Chef' shoe gets roasted on social media

Under Armour's bid to rival Nike in the athletic footwear market took a hit after its latest shoe release was widely panned. 

By David Kirkpatrick • June 13, 2016

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Facebook to retailers: 'Every company needs to invest heavily in mobile'

“The phone presents an incredible opportunity. What better place for your brand to create awareness for yourself, and to demonstrate to consumers why they should buy your product?” Facebook’s Head of U.S. E-Commerce Jeremy Lewis told IRCE attendees.

By Jason Ankeny • June 9, 2016

11 takeaways for marketers from Mary Meeker's 2016 Internet Trends report

The highly-anticipated report points toward a mobile-first, data-rich and video-heavy future for online advertising.

By Natalia Angulo • June 8, 2016

Pinterest taps Oracle Data Cloud to help track offline sales

The partnership between Pinterest and Oracle is designed to track how Promoted Pins impact offline sales.

By David Kirkpatrick • June 8, 2016

Under Armour's first shopping app leans heavily on data

The robust app uses consumer data to personalize shopping suggestions.

By Daphne Howland • June 8, 2016

Nordstrom brings 'see now, buy now' to Tony Awards red carpet

The award show’s official sponsor is making fashion items available to buy as soon as they’re seen on nominees and presenters.

By Daphne Howland • June 6, 2016

Mary Meeker report dives into online trends impacting retailers

E-commerce continues to grow and marketers are missing out on mobile, according to the Kleiner, Perkins, Caufield & Byers guru.

By Daphne Howland • June 2, 2016

Instagram now allows for business accounts

In a long-anticipated move, Instagram has taken another step to becoming more like parent company Facebook by adding business accounts.

By David Kirkpatrick • June 1, 2016

How automated email marketing to millennials led Dormify to a 92% lift in revenue

Dormify’s target audience is Gen Z and millennials, and the brand is successfully using automated email marketing to drive impressive revenue increases.

By David Kirkpatrick • June 1, 2016

Survey: Retailers struggling with pricing strategies

Only 35% of U.S. merchants surveyed by Retail Systems Research believe they’ve implemented strategies to manage prices and promotions effectively across all channels.

By Jason Ankeny • June 1, 2016

Study reveals poor product content's impact on digital sales

The quality and completeness of product content across industries and retail channels significantly impacts returns, shopping cart abandonment and brand trust.

May 31, 2016

Twitter pivots away from commerce ads

According to reports, two Twitter executives are leaving the company amid changes in ad strategy.

By David Kirkpatrick • May 27, 2016

Amazon spotlights spelling bee phenoms in new Kindle campaign

The Scripps National Spelling Bee, televised on ESPN Thursday night, ended in a tie for the third consecutive year.

By Daphne Howland • May 27, 2016

Wal-Mart ending price matching at 500 stores

But shoppers can still get competitors’ lower advertised prices—they just need to use the retailer’s “Savings Catcher” app.

By Daphne Howland • May 26, 2016

Google unveils new local search ads for 'mobile-first world'

The promoted ads could help retailers better reach customers browsing on their mobile phones. 

By Kelsey Lindsey • May 25, 2016

CVS scraps long paper receipts for rewards members

Digital receipts will begin rolling out in early June and will be available across all 7,900 CVS retail locations by the end of the month.

By Jason Ankeny • May 24, 2016

Viral Chewbacca video a force for Kohl's with 140m views

Who knew a Chewbacca mask and some unbridled joy could produce Facebook Live’s top clip, ever?

By Daphne Howland • May 24, 2016

Why consumer generated content could be a boon for brands

As shoppers look for more authentic reviews and ways to browse online, today's most important fashion photographer may be the customer.

By Daphne Howland • May 23, 2016

Nordstrom expands loyalty program to lure in more big spenders

Nordstrom plans on increasing its loyalty program's ranks by five million customers in the next 12 months. 

By Daphne Howland • May 23, 2016

Why marketers should be A/B testing mobile apps

Mobile apps are such a new tactic that marketers are still figuring out how to best handle the advertising asset.

By David Kirkpatrick • May 18, 2016

EMarketer: Retailers will spend the most on digital ads through 2020

According to eMarketer research, the retail sector will increase its digital ad spending 15% this year and account for 22% of U.S. digital advertising.

By David Kirkpatrick • May 16, 2016

REI's #OptOutside campaign wins coveted Best of Show at The One Show

The decision to close on Black Friday and craft a viral campaign around it has turned out to be a stroke of genius for the outdoor retailer.

By Daphne Howland • May 16, 2016

For free or a fee? Why more retailers are launching premium customer loyalty programs

The success of Amazon Prime and other programs has many retailers rethinking their approach to customer loyalty. The challenge lies in building a premium program that's unique and adds real value.

By Jason Ankeny • May 10, 2016

How Birchbox uses Facebook Live videos to engage consumers

The online beauty retail brand believes live streaming can bring "people into the world of your brand."

By Natalia Angulo • May 9, 2016