Marketing: Page 178
-
Mastercard rolls out experiential record store, virtual engagement for Grammys
The promotion, highlighted by the hashtag #ThankTheFans, requires a $1 Masterpass purchase to unlock special offers.
By David Kirkpatrick • Feb. 8, 2017 -
Report: Store closures attract new shoppers, steal market share from rivals
New consumer demographics flock to closeout sales at Macy’s and Kmart locations in search of deep discounts, meaning competing retailers must wait months before they see a boost in foot traffic to their stores.
By Daphne Howland • Feb. 8, 2017 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Deep Dive
Saving the sale: New ideas for averting cart abandonment
Retailers lose trillions of dollars each year to the scourge of abandoned online shopping carts. But new weapons are helping merchants turn lost sales into wins.
By Dan O'Shea • Feb. 7, 2017 -
Abercombie's new store concept spotlights customer experience, dumps heavy perfume
Interiors will feature cork, bronze, galvanized steel, concrete, vegan leather, wood and marble, complete with a “lighter, cleaner, gender-neutral fragrance.”
By Daphne Howland • Feb. 7, 2017 -
Retrieved from Nike on February 07, 2017
Nike drafts Air Jordan to boost its golf game
The sports apparel giant is repurposing its Air Jordan 1 Retro High as a golf shoe, about 33 years after the design debuted.
By Dan O'Shea • Feb. 6, 2017 -
Google, H&M's Ivyrevel team on app to design data-driven dresses
The Android app leverages Google’s Awareness API and Snapshot API to discover and collect lifestyle insight to come up with apparel inspired by the consumer's activities and habits.
By Dan O'Shea • Feb. 6, 2017 -
GNC mulling lawsuit against Fox over yanked Super Bowl ad
The 30-second spot — which reportedly cost the supplements retailer $5 million — was intended to be the latest step in a major rebranding effort.
By Dan O'Shea • Feb. 5, 2017 -
NRF: Valentine's Day spending on decline after 2016 record high
The number of people planning to celebrate Valentine's Day has slid almost 10% over the last decade, from 63% in 2007 to 54% this year.
By Dan O'Shea • Feb. 5, 2017 -
Opinion
Bringing theatre back to retailing: How place, passion and personality boost customer engagement
Retailers are investing in physical stores as a way to surprise and delight customers. But brick and mortar requires much more than just a building with staff to compete against disruptive influences.
By Andy Morris • Feb. 2, 2017 -
Adidas, Finish Line and NFL's Josh Norman team on new shoe
Pro Bowl cornerback Norman is participating in exclusive digital and in-store content, including videos, blog posts and social media postings.
By Dan O'Shea • Feb. 1, 2017 -
NFL nixes GNC Super Bowl ad
The supplements retailer is in the midst of major rebranding, and the benefits of change, more so than its products, was the central message of its ad.
By Daphne Howland • Feb. 1, 2017 -
Newegg online showcase sells products from Indiegogo-funded entrepreneurs
The retailer is planning to launch a page on its e-commerce site dedicated to showcasing products financed via crowdfunding campaigns.
By Dan O'Shea • Jan. 31, 2017 -
Macy's sells Frango chocolates business to Garrett Brands
The struggling retailer still plans to sell Frango products in the Frango Café at its State Street store in Chicago and at more than 350 additional Macy's locations.
By Dan O'Shea • Jan. 30, 2017 -
Starbucks rolls out remote voice ordering, new Alexa skill
The coffeehouse chain's customers may now order items by voice through devices powered by Amazon's Alexa digital assistant technology.
By Dan O'Shea • Jan. 30, 2017 -
Wal-Mart taps Tinseltown talent to craft its Oscars ads
The retailer drafted famous filmmakers Antoine Fuqua, Marc Forster and the team of Seth Rogen and Evan Goldberg to helm its first Academy Awards ads.
By Dan O'Shea • Jan. 26, 2017 -
NRF: Consumers' Super Bowl spending to decline from 2016
Shoppers are expected to spend about $75 each on average on products related to pro football's biggest game, down from $82 each a year ago.
By Dan O'Shea • Jan. 26, 2017 -
New Balance aims for inspiration with time capsule initiative
Consumers can write letters to their future selves that the brand will then send them a year later.
By David Kirkpatrick • Jan. 25, 2017 -
Target readying in-store mobile payment services
Chief Information and Digital Officer Michael McNamara suggested payment features would be added to Target's popular Cartwheel app.
By Daphne Howland • Jan. 25, 2017 -
Amazon launches STEM toys monthly subscription service
The science, technology, engineering and math toys will be curated from a list of products that have recently launched or are exclusive to Amazon and fit the age range selected.
By Dan O'Shea • Jan. 24, 2017 -
Sephora lands exclusive with rising beauty brand Skin Laundry
Skin Laundry specializes in a laser and light skin therapy services, as well as related beauty products for use at home.
By Dan O'Shea • Jan. 24, 2017 -
Lowe's names Wong CMO in latest organizational change
This move comes just a few days after the home improvement retailer announced the elimination of 2,400 jobs and the promotion of longtime employee Marshall Croom to CFO.
By Dan O'Shea • Jan. 23, 2017 -
Amazon rolls out Prime Surprise Sweets via Dash program
Each Prime Surprise Sweets box costs $18 and contains a random assortment of small-batch candy made by artisans from across the U.S.
By Dan O'Shea • Jan. 22, 2017 -
Target names new CMO, kicks off Major League Soccer partnership
Rick Gomez replaces Jeff Jones, who left the retailer in August to join ride-sharing startup Uber.
By Dan O'Shea • Jan. 19, 2017 -
Deep Dive
Why holiday marketing sparkled a little less brightly in 2016
Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection.
By Chantal Tode • Jan. 18, 2017 -
Adobe debuts new omnichannel capabilities for retailers
The new Fluid Experiences for Retail capability allows retailers to develop and manage omnichannel experiences across touchpoints such as in-store associate apps, social channels and smart screens.
By Dan O'Shea • Jan. 17, 2017