Kik launches chatbot shop for brands to connect with consumers

The popular messaging app will enable brands like Sephora and H&M to provide styling and product advice to customers, as well as the ability to purchase directly from within the app.

By Kelsey Lindsey • April 6, 2016

As Target leaves Haworth for GroupM, Wal-Mart weighs media review

Target’s $686.3 million media and planning business is moving to GroupM after more than 45 years with Haworth Media and Marketing.

By David Kirkpatrick • April 6, 2016

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Burberry runs first luxury Snapchat Discover campaign

The campaign promotes the launch of the Mr. Burberry men’s fragrance and grooming product line. 

By Jason Ankeny • April 5, 2016

Target revamps Cartwheel app to include third-party coupons

Target’s money-saving app is already a hit, and improvements could make its customers happier and stickier.

By Daphne Howland • April 5, 2016

How gender-targeted marketing is hurting toy retail

Experts say that store shelves separating toys for boys from those for girls limit children's imaginations—and retailer revenues.

By Jason Ankeny • April 4, 2016

Bloomingdale's joins festival pop-up craze

But the upscale retailer is keeping its pop-ups in store, unlike rivals that are setting up at the festivals themselves.

By Daphne Howland • April 4, 2016

Lane Bryant, Glamour collaborating on body-positive fall fashion collection

The plus-size retailer's efforts to encourage women to wear the clothing they want could turn its image around.

By Daphne Howland • March 31, 2016

Survey: Non-celebrity bloggers better influencers than celebrities

Millennial shoppers are more inspired by blogs and social media, especially Facebook and YouTube, than celebrity endorsements.

By Daphne Howland • March 30, 2016

Neiman's marketing chief calls it quits

Wanda Gierhart spearheaded the company's omnichannel efforts and its Snap.Find.Shop. visual search app.

By Ian P. Murphy • March 29, 2016

Reveal Mobile, Unacast partner to connect beacons and advertising

The deal promises to help merchants more effectively capitalize on data collected from beacons.

By Ian P. Murphy • March 27, 2016

Report: Mobile now dominates Chinese e-commerce

Almost two-thirds of Chinese e-commerce sales in Q4 2015 originated on mobile devices.

By Ian P. Murphy • March 27, 2016

Square partners with Facebook to offer ad buys

Clients will be able to buy and measure ads on Facebook through the payments platform. 

By Ian P. Murphy • March 24, 2016

Starbucks will launch prepaid card to expand loyalty program

But it’s not clear whether expanding the utility of its points will help Starbucks ease backlash against earlier changes.

By Daphne Howland • March 24, 2016

Survey asks customers: How much email is too much email?

Five e-mails from retailers per week was the limit for the majority of survey respondents. 

By Ian P. Murphy • March 23, 2016

Nordstrom hits the festival circuit with pop-up shops

The pop-up 'pods' debuted at South by Southwest (SXSW) last week and will continue on to three more music festivals this spring.

By Ian P. Murphy • March 22, 2016

Pinterest is testing video ads

Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.

By David Kirkpatrick • March 21, 2016

Lowe's, Microsoft team up on virtual home renovation tool

Microsoft HoloLens VR technology is used to display renovation options. 

By Ian P. Murphy • March 21, 2016

Uniqlo expands apparel sales to Spring's m-commerce marketplace

The Spring deal represents the first third-party seller agreement for the Japanese fast-fashion chain. 

By Ian P. Murphy • March 18, 2016

Instagram follows Facebook, Twitter in shifting to curated feed

A new algorithm will determine the order of posts in users' feeds based on their interests.

By Ian P. Murphy • March 17, 2016

Lowe's brings the home to life in new millennial-focused ads

The new spots feature a talking pink flamingo and unicorn to target young homeowners. 

By Ian P. Murphy • March 17, 2016

Los Angeles luxury malls getting makeovers to lure consumers

L.A.'s Beverly Center and Westfield Century City are set for massive renovations to maintain their commercial viability.

By Ian P. Murphy • March 16, 2016

FTC brings action against Lord & Taylor over deceptive ads

Legislators say the department store chain flouted disclosure regulations in promoting its Design Lab line. 

By Ian P. Murphy • March 16, 2016

REI's record membership growth boosts online, in-store sales

The retailer also said its attention-getting #OptOutside campaign over the Black Friday weekend was a winner.

By Daphne Howland • March 16, 2016

Luxury marketers bullish on Instagram, wary of Snapchat

Marketers told South by Southwest Interactive attendees they're also excited by the promise of virtual reality.

By Ian P. Murphy • March 15, 2016

H&M Sports taps Caitlyn Jenner for new campaign

H&M said Jenner’s past athletic achievements and her transition were key reasons for the choice.

By Daphne Howland • March 14, 2016