Google plots downfall of last-click attribution, ascension of machine learning

A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next.

By Chantal Tode • May 24, 2017

City Furniture equips store associates with IBM mobile apps

The Florida-based regional retailer is deploying enterprise mobile apps from IBM to help store associates improve customer experiences.

By Dan O'Shea • May 22, 2017

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Lowe’s unveils AR app for in-home projects

The new Vision app for the Lenovo Phab 2 Pro lets shoppers envision redesigned living spaces with virtual drop-ins of the retailer's products.

By Dan O'Shea • May 21, 2017

Under Armour's MLB diamond debut tees up early

Baseball Commissioner Rob Manfred announced that the branded player uniforms will launch in 2019, starting the 10-year partnership a year earlier than planned.

By Dan O'Shea • May 18, 2017

Pinterest expands visual search tech to ads

Extending the feature gives ads more relevancy by enabling them to show up adjacent to similar products sought in visual search.

By Dan O'Shea • May 16, 2017

Reflektion, Mad Mobile team to give retailers omnichannel view

The partnership will allow retailers who are joint clients of the firms to access data about customers' online activity while they're in stores.

By Dan O'Shea • May 16, 2017

QR codes are back! But are they really better than before?

Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.

By Chantal Tode • May 16, 2017

Fashion Tech Lab aims to fund, innovate, connect with sustainability in mind

Digital entrepreneur Miroslava Duma is spearheading the startup accelerator, which is focused on investing in and developing sustainable technologies for the fashion industry.

By Dan O'Shea • May 15, 2017

Lowe's 'exosuit' gives employees a robotic boost

The home improvement retailer is piloting the use of robotic-enhanced suits that help employees lift and move products more efficiently to reduce fatigue.

By Dan O'Shea • May 15, 2017

Wayfair enables photo-based visual product search

Using the AI-enhanced feature, users can find products among its selection that are of a similar style to items they take pictures of with their mobile devices.

By Dan O'Shea • May 15, 2017

Diageo, Amazon Prime partner to produce 'shoppable' films

Links to the spirit brand's e-commerce site are embedded in documentary-style 20-minute shorts running on the video platform.

By David Kirkpatrick • May 15, 2017

Lululemon targets younger consumers with new ad campaign

The campaign mixes yoga fundamentals with a push to promote the Canadian retailer’s athleisure apparel, fit to be worn on the street.

By Daphne Howland • May 15, 2017

How marketers can weather influencer marketing's messy puberty phase

A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.

By Peter Adams • May 15, 2017

Made.com tests live-chat feature with showroom employees

The U.K.-based e-commerce retailer is leveraging its brick-and-mortar retail assets to help close online sales. 

By Dan O'Shea • May 14, 2017

Adidas sells TaylorMade, fading out of the golf market

The athletic retailer will spin off all of its golf brands to a private equity firm in a deal valued at $425 million.

By Dan O'Shea • May 10, 2017

Amazon, Nike, Nordstrom lead the way in social media, word-of-mouth chatter

Victoria’s Secret, Adidas and Under Armour also made the top 10 list of retail and apparel brands that sparked shopper conversations, according to Engagement Lab’s latest TotalSocial rankings.

By Dan O'Shea • May 10, 2017

Can the Echo Look accelerate Amazon's push for apparel dominance?

Amazon has a new pathway into the consumer's closet, but can the e-commerce giant win in apparel? Eight experts debate whether the latest Alexa-enabled device will do the trick.

By Corinne Ruff • May 10, 2017

Pinterest upgrades visual search tech with QR capabilities

The platform's Lens camera is also getting better at recognizing multiple objects at once.  

By Peter Adams • May 10, 2017

Starbucks drives 27% of customers to trial app via in-store QR codes

Overall, 60% of visitors with Snapchat scanned a bar code for quick web access to the coffeehouse chain’s app. 

By Chantal Tode • May 9, 2017

Aldo overhauls digital marketing with focus on engagement

The shoe retailer is transforming its website and mobile interface with a focus on engaging marketing over transactions.

By Dan O'Shea • May 8, 2017

Ink Cards pencils in Pinterest for Mother’s Day app install campaign

While the ad format is still relatively new to the social platform, results suggest costs are lower and the audience may be wider than expected.   

By Chantal Tode • May 8, 2017

Report: Forever 21 plots beauty buildout with Riley Rose stores

The fast-fashion retailer is betting on growth in the beauty segment by opening at least nine freestanding beauty stores under the new brand by the end of the year.

By Dan O'Shea • May 7, 2017

Gap opts for real people over models in diversity-minded campaign

The apparel retailer and agency Untitled Worldwide scoured grocery stores, malls and colleges to find 20 people to represent the brand this summer.

By Natalie Black (Koltun) • May 5, 2017

Best Buy, Vivint plug in to smart home space

The companies will soon offer smart home products at more than 400 Best Buy stores, as well as in-store expert advice, and design and installation services.

By Dan O'Shea • May 4, 2017

IBM: Retailers, brands come up severely short on customer experience

Marketers are struggling the most in several areas that have the potential to be key differentiators. 

By David Kirkpatrick • May 4, 2017