Marketing: Page 175
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Ace Hardware builds up 'helpful place' brand with one-trip store policy
The hardware retailer's new "Extra Mile Promise" guarantees free delivery of paint supplies if customers don't get what they need in their trip to the store.
By Daphne Howland • July 12, 2017 -
New tools from Salesforce to help retailers manage their field forces
As retailers increasingly put their own employees in the field to provide on-site support services for customers, Salesforce has come up with tools to help them.
By Dan O'Shea • July 12, 2017 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Qubit revamps product discovery for mobile shoppers
The company has released a beta version of a platform intended to revitalize product discovery for shoppers who have grown weary of clunky mobile search.
By Dan O'Shea • July 11, 2017 -
Walmart leans on machine learning across all channels
The technology has become a key tool for Walmart, perhaps to a surprising degree for a brick-and-mortar giant, as it looks to improve customer experiences.
By Dan O'Shea • July 11, 2017 -
L’Oréal gets mobile AR makeover
The renewed partnership with Perfect Corp. follows a May smartphone promotion tied to the Cannes Film Festival.
By Robert Williams • July 11, 2017 -
Courtesy of Office Dept
Office Depot amplifies loyalty program, renews competition with Staples
The new loyalty program is based on research, including a year-long pilot in several markets.
By Daphne Howland • July 11, 2017 -
Target takes Toca Boca from app to exclusive kid's line
The licensing deal expands a move to "reimagine" the big-box retailer's stable of brands.
By Corinne Ruff • July 11, 2017 -
Retailers run Prime Day 'me too' sales
In key categories like toys and electronics — and especially online — Prime Day isn’t just an Amazon event. But is that the smartest play?
By Daphne Howland • July 11, 2017 -
Courtesy of Apple Inc.
Apple retail strategy rolls on with US remodels, India plans
Plans for two giant stores in India, and re-openings of remodeled, expanded stores prove that Apple's retail rethink is strong .
By Dan O'Shea • July 10, 2017 -
Finish Line bets on mobile to boost sales amid store strategy overhaul
The retailer's mobile loyalty app was a bright spot on its most recent quarterly performance, even as it continues to remodel some stores and close others.
By Dan O'Shea • July 9, 2017 -
Retrieved from Amazon on March 17, 2017
Amazon developer series aims to expand Alexa skills
A traveling series of learning events for developers is the latest step in Amazon's ongoing push to expand its Alexa ecosystem.
By Dan O'Shea • July 9, 2017 -
Opinion
Is this the Amazon Century?
The e-commerce giant's dominance is about much more than the Whole Foods takeover, writes Lee Peterson at WD Partners.
By Lee Peterson • July 7, 2017 -
West Elm taps Pinterest images for product recommendations
The West Elm Pinterest Style Finder aims to give the retailer's customers an easy way to shop using Pinterest board images as inspiration.
By Dan O'Shea • July 6, 2017 -
Yoox Net-a-Porter opens Tech Hub to drive ‘mobile-only’ effort
The luxury brand looks to grow its reputation as an aggressive innovator with the opening of a new technology hub.
By Dan O'Shea • July 6, 2017 -
Moby-Mart gives mobile commerce a whole new meaning
A store on wheels that doesn't need cashiers — or even a driver — is stirring great interest based on a single beta model operating in China.
By Dan O'Shea • July 6, 2017 -
Best Buy poised to dethrone Sears in appliance sales
As in so many other sectors, Sears is falling out of competition in the appliances market, but is eyeing a new way to boost sales.
By Dan O'Shea • July 5, 2017 -
Retrieved from Target on July 05, 2017
Target debuts new brands to cement 'Tar-zhay' image
The retailer is rolling out 12 new brands that aim to emulate its “cheap chic” reputation and invoke an emotional connection with consumers.
By Corinne Ruff • July 5, 2017 -
Loyalty growth slows due to lackluster rewards
While overall consumer enrollment has increased, low-return loyalty programs are causing members to abandon ship.
By Cara Salpini • July 5, 2017 -
Adidas fortifies content-and-commerce mix with silent auction
The collection of custom Boost the Nation sneakers was curated by Refinery29 with featured designs representing each state.
By David Kirkpatrick • July 5, 2017 -
Amazon-Whole Foods deal could speed the decline of paper coupons
Experts say they expect the online retail giant to offer price matching and guaranteed low prices throughout Whole Foods.
By Jeff Wells • July 5, 2017 -
Retrieved from Walmart on July 05, 2017
Walmart Open Call event grants entrepreneurs shelf space
The big-box retailer made deals with some 100 entrepreneurs, allowing their products to be sold by Walmart, as it continues to broaden its product lineup.
By Dan O'Shea • July 4, 2017 -
REI tests targeting Facebook ads using context like weather
Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads.
By Robert Williams • June 30, 2017 -
Carhartt adopts ‘Shop for Others’ for better gift recommendations
Carhartt is the first company to use a new feature from True Fit that improves recommendations when buying for others.
By Dan O'Shea • June 29, 2017 -
Nordstrom's latest pop-up stores will feature tech products
Next week, Pop-In@Nordstrom turns toward tech, with dedicated shops featuring 125 products in the home, fitness, health, travel, accessories and pet care categories.
By Dan O'Shea • June 28, 2017 -
Discount Drug Mart putting holographic kiosks in its stores
3D Savings Center kiosks are coming to the drug store retail chain courtesy of Provision Interactive Technologies.
By Dan O'Shea • June 28, 2017
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