Marketing: Page 175
-
Nintendo apologizes for Pokemon Go Plus retail shortage
"Demand far exceeded our expectations and production has not caught up, leading to product shortages," a Nintendo official said.
By Dan O'Shea • Oct. 30, 2016 -
Target boosts Spanish-language ads for the holidays
The retailer is boosting spending on Spanish-language television ads by 67% this year to reach an increasingly important segment of its customer base.
By Daphne Howland • Oct. 28, 2016 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
GNC CEO bemoans 'badly broken business model'
The embattled nutritional supplement retailer missed expectations for Q3 earnings and sales, posting steep same-store drops.
By Daphne Howland • Oct. 28, 2016 -
Deep Dive
The home advantage: Can Google catch up to Amazon in digital assistants?
Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands.
By Chantal Tode • Oct. 27, 2016 -
Pinterest CEO: Revenues to triple this year, IPO not imminent
Ben Silbermann said the social media site is instead taking time to scale its advertising business and user base.
By Daphne Howland • Oct. 27, 2016 -
Fanatics scores major expansion of NHL apparel deal
The athletic apparel retailer is becoming the official manufacturer of a broad range of National Hockey League apparel and headwear, and also wil operate on-site retail stores at marquee NHL events.
By Dan O'Shea • Oct. 26, 2016 -
Under Armour unveils Curry 3 shoe, touts new fabric tech
The shoe promises advances in directional strength as well as innovations in fit, impact absorption and traction.
By Dan O'Shea • Oct. 23, 2016 -
Deep Dive
What marketers need to know about virtual reality — and why it may be worth a try
Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention.
By Peter Adams • Oct. 19, 2016 -
Walmart's Vudu expands with free ad-supported movie streaming
The retailer hopes to attract advertisers and a wider audience with Movies on Us.
By David Kirkpatrick • Oct. 19, 2016 -
Under Armour, Fanatics reportedly score key MLB licensing deal
The brands are slated to produce on-field jerseys for Major League Baseball beginning in 2020, displacing current licensees Nike and Majestic Athletic.
By Dan O'Shea • Oct. 17, 2016 -
WPP programmatic division set to buy Triad Retail Media
The deal will extend the reach of Xaxis into a growing niche category.
By David Kirkpatrick • Oct. 14, 2016 -
Pinterest touts 150M monthly users, marketing enhancements
The social media site has been working diligently to prove its worth to marketers ahead of a widely anticipated initial public offering.
By Daphne Howland • Oct. 13, 2016 -
Abercrombie & Fitch isn't just for cool kids anymore
In its largest-ever advertising campaign, the teen retailer is rebranding to the friendly phrase, "This is Abercrombie & Fitch."
By Daphne Howland • Oct. 13, 2016 -
Deep Dive
Can Snapchat be marketer friendly?
Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working.
By David Kirkpatrick • Oct. 12, 2016 -
Sears perks up Shop Your Way program ahead of holidays
Members will be privy to a special holiday pricing guarantee and a bonus in-store sales event.
By Daphne Howland • Oct. 12, 2016 -
North Face debuts San Francisco pop-up spotlighting streetwear
The Urban Exploration store features protective gear tailored to urban consumers, a departure from the retailer's usual outdoor focus.
By Daphne Howland • Oct. 11, 2016 -
Deep Dive
Why Best Buy is betting big on virtual reality
This holiday season, the electronics retailer is greatly expanding in-store Oculus Rift demonstrations. Is the VR market finally set for explosive growth?
By Dan O'Shea • Oct. 6, 2016 -
Heading into holidays, Amazon and Google showdown plays out in ads
Google’s announcement of an AI-integrated home assistant yesterday followed Amazon’s launch of an enormous Alexa campaign.
By Peter Adams • Oct. 5, 2016 -
Kik eyes social shopping future with expanded bot support
Kik Interactive is building an in-app shopping market via concierge and influencer bots that are both branded and brand-agnostic.
By David Kirkpatrick • Oct. 5, 2016 -
Walgreens debuts Beauty Enthusiast loyalty rewards
Members will receive rewards points on purchases, as well as opportunities to receive free samples, exclusive promotions and new product information.
By Daphne Howland • Oct. 5, 2016 -
Criteo acquires e-commerce ad exhange HookLogic for $250M
HookLogic partners with retailers including Wal-Mart, Target, Costco and Best Buy to sell sponsored ads that appear in product search results on their web pages.
By Dan O'Shea • Oct. 4, 2016 -
Deep Dive
Why Casper got into bed with West Elm
The mattress phenomenon and the home furnishings retailer are hoping their partnership has all the makings of a sleeper hit.
By Lara Ewen • Oct. 4, 2016 -
Deep Dive
What retailers can learn from J.C. Penney's turnaround — and Lands' End's turn for the worse
Both J.C. Penney and Lands’ End have taken dramatic steps to reinvent their brands for a new era of retail. The similarities end there.
By Jason Ankeny • Oct. 3, 2016 -
Wal-Mart taps former Target agency Haworth for $900M media account
The world's largest retailer spent nearly $1 billion on measured media last year, according to market research firm Kantar Media.
By Daphne Howland • Oct. 3, 2016 -
Target launches new website for tech startup pitches
The new web portal promises to help emerging companies more effectively communicate their concepts to the retail giant.
By Dan O'Shea • Sept. 29, 2016