Marketing: Page 175


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    Retrieved from Nike on April 04, 2017
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    Nike signs Rory McIlroy to 10-year deal as Masters looms

    McIlroy, the No. 2-ranked pro golfer in the world, has won 12 tournaments, including two major championships, since first signing with Nike in 2013.

    By April 3, 2017
  • Style guru Jenna Lyons leaving J. Crew

    The fashionista put daylight between the brand's classic preppy aesthetic and rivals like Lands’ End and L.L. Bean, but sales have faltered over time.

    By April 3, 2017
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Retailers with pressing questions soon can ask Jicco what to do

    The search engine uses crowdsourced data and photos to help retailers obtain real-time answers about store-level promotions, pricing and shopper sentiment.

    By April 2, 2017
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    Sephora
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    Sephora opens NYC Beauty TIP Workshop concept stores, debuts Tap and Try

    Teach, Inspire, Play locations have digital signage, brighter lighting, a larger cash wrap and additional mobile POS stations, among other features.

    By April 2, 2017
  • Reports: Amazon, Wal-Mart escalate CPG pricing war

    Amazon is bringing together major consumer goods companies to brainstorm packaging and supply chain reforms and to convince them to sell directly to consumers via Amazon Marketplace.

    By March 31, 2017
  • Study: Only 22% of consumers have engaged with a chatbot

    Vibes' 2017 Mobile Consumer Report also found that consumers carefully curate the number of brands that can send them mobile alerts, subscribing to four on average.

    By March 30, 2017
  • Adidas unveils All Day mobile app for fitness and training

    The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.

    By March 30, 2017
  • Retale guarantees mobile campaigns will boost stores’ foot traffic

    The Retale Store Traffic Guarantee promises increased foot traffic to retailers using its platform for localized ad sharing and coupon offers.

    By March 29, 2017
  • Dunkin’ Donuts enables Order Ahead feature through Google’s Waze app

    Customers may now order and pay before they arrive at a Dunkin' Donuts location and then skip the line to pick up their purchase when they arrive.

    By March 29, 2017
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    Ace Hardware
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    Survey: Ace Hardware, BJ's Wholesale Club, QVC deliver best retail customer experience

    The retail industry scored an average customer experience rating of 74%, coming in third place out of 20 verticals surveyed by research firm Temkin Group.

    By March 29, 2017
  • Deep Dive

    How Generation Z is transforming the shopping experience

    The next wave of consumers has come of age. Generation Z doesn’t know a world without the internet or mobile phones — and yet they’re all about people. Here's how to reach them.

    By March 29, 2017
  • Ikea rolls out smart lighting system

    The home automation system, called Tradfri (Swedish for “wireless”), leverages common ZigBee Light Link technology standards for connected light bulbs.

    By March 28, 2017
  • At Home's physical store focus helps push it to profitability

    The home decor retailer also unveiled its first television advertising campaign, which will help introduce its brand to more consumers as its store count increases.

    By March 28, 2017
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    Pearson
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    Bazaarvoice, TurnTo Networks team to boost consumer-generated content for retailers

    The partnership allows TurnTo’s brand clients the opportunity to syndicate ratings and reviews across the Bazaarvoice Retailer Network, which includes more than 5,000 retail and brand websites.

    By March 28, 2017
  • Under Armour set to drop another 3D-printed shoe

    The limited-edition Futurist features a dynamic lattice network midsole for cushioning, as well as a compression lace system with an external sleeve and zipper, complete with SpeedForm upper for a secure fit.

    By March 26, 2017
  • Amazon adds more unlocked smartphones to Prime discount program

    The Alcatel A30 and Moto G5 Plus have joined Prime Exclusive Phones, which offers discounts on brand-name unlocked mobile devices featuring ads and product recommendations on their lockscreens.

    By March 26, 2017
  • Facebook's new Collection ad unit aims to bridge mobile video, commerce

    Early adopters Adidas and Tommy Hilfiger are linking a video to a page that can quickly load up to 50 products for purchase via the format. 

    By David Kirkpatrick , Peter Adams • March 24, 2017
  • Lowe’s targets store navigation with latest augmented reality app

    Customers in select locations can use smartphones enabled with Google’s Tango AR technology to search for products, add them to a shopping list and locate the item within the store.

    By March 23, 2017
  • Tulip tries on True Fit to give store associates personalization power

    The retail tech startups will pilot new shopper personalization capabilities at Kate Spade stores later this year.

    By March 23, 2017
  • Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles

    The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.

    By March 22, 2017
  • Instagram expands shoppability after promising test

    Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.

    By March 22, 2017
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    Retrieved from Target on March 22, 2017
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    Target's 'reimagined' store reinforces confidence in grocery business

    The company’s redesign includes more grab-and-go foods, an enhanced produce section and pickup options for online orders. 

    By Jeff Wells • March 22, 2017
  • Foursquare Analytics aims to help stores understand foot traffic

    The platform, which puts data from a company’s location-based services into a dashboard format, helps break down foot traffic patterns at the store level.

    By March 21, 2017
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    Williams-Sonoma
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    Williams-Sonoma unveils augmented reality app for Pottery Barn brands

    For now, the smartphone app's 3D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.

    By March 21, 2017
  • Costco goes to court to keep its golf ball in play

    The warehouse retailer has filed a lawsuit against golf equipment company Acushnet for alleging that its Costco’s Kirkland Signature golf ball infringes on patents and promotes false advertising.

    By March 21, 2017