Marketing: Page 175


  • Lowe's names Wong CMO in latest organizational change

    This move comes just a few days after the home improvement retailer announced the elimination of 2,400 jobs and the promotion of longtime employee Marshall Croom to CFO.

    By Jan. 23, 2017
  • Amazon rolls out Prime Surprise Sweets via Dash program

    Each Prime Surprise Sweets box costs $18 and contains a random assortment of small-batch candy made by artisans from across the U.S.

    By Jan. 22, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
    Image attribution tooltip
    Thai Liang Lim via Getty Images
    Image attribution tooltip
    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Target names new CMO, kicks off Major League Soccer partnership

    Rick Gomez replaces Jeff Jones, who left the retailer in August to join ride-sharing startup Uber.

    By Jan. 19, 2017
  • Deep Dive

    Why holiday marketing sparkled a little less brightly in 2016

    Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection. 

    By Chantal Tode • Jan. 18, 2017
  • Adobe debuts new omnichannel capabilities for retailers

    The new Fluid Experiences for Retail capability allows retailers to develop and manage omnichannel experiences across touchpoints such as in-store associate apps, social channels and smart screens. 

    By Jan. 17, 2017
  • Deep Dive

    How robots in stores could revolutionize the customer experience

    Here’s what happens when a salty journalist meets Pepper the humanoid at NRF's Big Show 2017.

    By Jason Ankeny • Jan. 17, 2017
  • Intel launches store management platform, pledges $100M retail investment

    The investment is aimed at helping retailers achieve more efficient store environments with an assist from the Internet of Things.

    By Jan. 16, 2017
  • Cloverleaf uses Emotion AI to measure shopper sentiment via store shelves

    The shelfPoint solution uses small LCD strips placed along a store shelf that measure shopper engagement and response, putting the sentiments measured into emotional buckets.

    By Jan. 12, 2017
  • Amazon Canada to change pricing practices, pay $1.1M fine

    The Canadian Competition Bureau (a body analogous to the U.S. Federal Trade Commission) claims Amazon created the impression that its prices were lower than prevailing market prices.

    By Jan. 12, 2017
  • Nike debuts Paul George signature shoe this week

    The PG1's debut coincides with George's Indiana Pacers taking on the Denver Nuggets in a special NBA game tipping off in London.

    By Jan. 10, 2017
  • Image attribution tooltip
    Retrieved from Nike on September 22, 2016
    Image attribution tooltip

    Nike: Self-lacing HyperAdapt shoe a hit, new models coming soon

    Advancements in manufacturing could get future editions to market more quickly, and potentially at a lower cost than the current $720 price tag, Nike said.

    By Jan. 9, 2017
  • Under Armour teams with NFL's Tom Brady for high-tech sleepwear

    The sleepwear includes “bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep.”

    By Jan. 5, 2017
  • Wal-Mart names Haworth new media shop

    The agency's role will extend into non-traditional areas including strategic partnerships as media investment evolves for retailers. 

    By David Kirkpatrick • Jan. 4, 2017
  • Deep Dive

    The 7 trends that will shape apparel retail in 2017

    Technology, integration, innovation and personalization will be all the rage in fashion retail during the year ahead.  

    By Lara Ewen • Jan. 4, 2017
  • Image attribution tooltip
    Retrieved from Nike on January 04, 2017
    Image attribution tooltip

    Nike signs top-ranked golfer Jason Day to apparel, shoe deal

    The announcement comes several months after the sports gear goliath said it would stop making golf equipment, such as clubs and balls.

    By Jan. 3, 2017
  • Struggling Rue21 elevates execs to 'transform the customer experience'

    Brett Trent will fill the newly-created CMO spot, yet Fitch analysts have named the teen retailer as one of seven retailers in imminent danger of going bankrupt.

    By Jan. 3, 2017
  • Athleta debuts latest chapter in 'Power of She' ad narrative

    The newest commercial in the athleisure retailer's ongoing advertising campaign features a 98-year-old yoga instructor.

    By Jan. 2, 2017
  • Pokemon Go comes to the Apple Watch

    The announcement comes just days after game developer Niantic announced Pokemon Go retail partnerships with Starbucks and Sprint.

    By Dec. 22, 2016
  • Deep Dive

    The retail winners and losers of 2016

    Some retailers spent the year readying for the industry's future, while others grappled with the ghosts of its past. Here are the companies, technologies and trends that soared or sank in 2016.

    By Dec. 22, 2016
  • Image attribution tooltip
    Fotolia
    Image attribution tooltip

    Lidl eyes small-format stores with online order pickup

    The new Lidl Express concept incorporates a dedicated in-store location for customers to pick up online orders and shop for fresh products.

    By Dec. 22, 2016
  • Deep Dive

    The new look of fashion: How 2016 made over apparel retail

    Amazon disrupted and dominated apparel throughout the year, but it wasn't the only trendsetter: Mobile made waves, omnichannel became omnipresent — and much more.

    By Lara Ewen • Dec. 21, 2016
  • Wal-Mart holiday videos hit more than 75M views on YouTube

    Paid media and a holiday-themed channel are driving views for the retailer. 

    By David Kirkpatrick • Dec. 20, 2016
  • Starbucks, Walgreens use Promoted Places on Google Maps for holiday marketing

    As location data becomes more essential during key moments, brands are staking out their territory. 

    By David Kirkpatrick • Dec. 19, 2016
  • American Eagle, Aerie debut bots for bra browsing, holiday shopping

    Customers may browse bra styles using filters like fit, style or occasion. The bot also promotes company culture through photos, videos and social media.

    By Dec. 18, 2016
  • Obama signs law protecting negative consumer reviews

    The legislation makes it easier for customers to post honest assessments of retailers, restaurants and other businesses by shielding them from threats of legal action and/or monetary damages arising from negative feedback.

    By Dec. 16, 2016