Study: 57% of back-to-school shoppers plan physical store purchases

A.T. Kearney found that back-to-school shoppers are spending more this year than last, and that most of them are open to using mobile devicces and promotions while they shop in-store.

By Dan O'Shea • Aug. 11, 2016

Alibaba aims to friend foreign firms seeking entry to Chinese market

The new AliLaunch program helps foreign companies sell products, find partners and navigate the numerous regulatory requirements imposed by China’s government.

By Dan O'Shea • Aug. 9, 2016

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Why Wal-Mart is a retail sustainability leader (but doesn't really want to talk about it)

The retail giant boasts an impressive sustainability record, but the company is strictly business about its accomplishments — for good reason, experts say.

By Kelsey Lindsey • Aug. 9, 2016

Nordstrom celebrates 50 years of Vans with back-to-school pop-ups

The venerable retailer has jumped all over the pop-up trend in an effort to shed its staid, upscale reputation.

By Daphne Howland • Aug. 8, 2016

PlaceIQ taps MasterCard shopper insights to beef up location data

The partnership promises to deliver the customer information retailers need to create compelling omnichannel experiences.

By Dan O'Shea • Aug. 3, 2016

Pokemon Go set to expand paid sponsorships

The blockbuster mobile game has been downloaded more than 100 million times and generates more than $10 million each day in revenue, according to analytics company App Annie.

By Dan O'Shea • Aug. 3, 2016

Old Navy taps Amy Schumer for back-to-school ad campaign

Schumer, known for her raunchy, satirical body-positivity, is a bold choice for the brand.

By Daphne Howland • Aug. 3, 2016

Abercrombie brightening up stores, look with rebrand

The new campaign features more diverse (and clothed) models.

By Daphne Howland • July 29, 2016

Q&A: Why retailers should keep an eye on Amazon and the growing B2B market

"The unavoidable fact is that Amazon has so many eyeballs on it, that you can't afford not to partner with Amazon." 

By Dan O'Shea • July 28, 2016

Nordstrom makes social media push to promote anniversary sale

The retailer is posting Instagram photos of apparel combinations with the hashtag #OOTD (Outfit of the Day) and engaging with customers on Snapchat.

By Dan O'Shea • July 26, 2016

Foot Locker turns to Adidas, James Harden for back-to-school campaign

The tongue-in-cheek commercial features a variety of Adidas apparel, in particular its popular Ultra Boost sneakers.

By Corinne Ruff • July 25, 2016

Sephora launches first-ever Tinder ad campaign

The beauty retailer is rolling out two new features on its mobile website to help customers search its massive inventory. 

By Daphne Howland • July 22, 2016

Nike pins hopes of rally on Rio Olympics, basketball business

The sportswear giant, beset by flat sales in North America and an inventory glut, says things are on the rebound, and analysts mostly agree.

By Daphne Howland • July 22, 2016

How brands can leverage the Pokemon Go craze—and what they can learn from it

The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.

By David Kirkpatrick • July 20, 2016

Facebook study finds many holiday shoppers turn to mobile

Online purchases made on mobile devices increased 33% in the holiday season last year. 

By Daphne Howland • July 20, 2016

Adidas outlines turnaround amid heavy competition

The sportswear company's U.S. chief also resorted to a bit of trash-talking towards rival Under Armour's sponsored athletes. 

By Daphne Howland • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 19, 2016

Urban Outfitters gets political with anti-Trump swag

The retailer's “IDK NOT TRUMP THO” T-shirt is a hit with its target consumer.

By Daphne Howland • July 19, 2016

GameStop sales double, courtesy of Pokemon Go craze

The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.

By Dan O'Shea • July 18, 2016

Facebook adds tools to help mobile apps attract active users

Retail marketers use the social media empire's tools to find new users most likely to buy on their apps.

By Dan O'Shea • July 18, 2016

Retailers flaunt charitable networks in back-to-school push

Target, Kohl’s and J.C. Penney are touting their support of classrooms, kids and other educational programs.

By Daphne Howland • July 18, 2016

Google slammed with new EU antitrust charges over shopping search

The charges are the third set from European antitrust regulators. 

By Daphne Howland • July 15, 2016

Malls turn to climbing walls, medical offices for new anchors

These types of businesses provide customers with interactive “experiences” that are distinct from shopping—and don’t face competition from the likes of Amazon and other online retailers.

By Daphne Howland • July 15, 2016

Google's new feature allows users to search for products in local stores

Search listings for retail locations now include an option to view the products available.

By David Kirkpatrick • July 14, 2016

Report: Pokemon Go retail-sponsored locations coming soon

Although sponsorship deals haven't been made yet, some techies have discovered evidence in Pokemon Go's code that McDonald’s has forged such a partnership. 

By Daphne Howland • July 14, 2016