Marketing: Page 172


  • Wal-Mart sued over questions of private label craft beer authenticity

    The suit alleges that the retailer intended to deceive customers into buying a higher-priced product they think is craft beer produced by a small U.S. brewer.

    By Feb. 15, 2017
  • Marketplace startup StockX draws celebrity-laden $6M funding round

    Mark Wahlberg, Eminem, Steve Case, Scooter Braun, DJ Skee and Ron Conway have invested in the self-described online “stock market of things.”

    By Feb. 15, 2017
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Etsy to roll out craft supplies marketplace to sell to merchants

    The crafts site aims to launch the new marketplace with at least 8 million craft supplies products available, compared to around 33,000 at many big-box retailers.

    By Feb. 14, 2017
  • Deep Dive

    Has Amazon outgrown its 'e-commerce giant' label?

    With forays into web and advertising services, original video content and AI-driven hardware, the business these days is about so much more than buying stuff.

    By David Kirkpatrick • Feb. 14, 2017
  • Retailers can't escape Trump-related turmoil

    Sears clarifies it still sells Trump-branded items on its marketplace. Meanwhile, Burlington joins growing list of retailers that have pulled the plug on the products.

    By Feb. 14, 2017
  • Crate and Barrel adopts MicroStrategy software to boost analytics game

    The MicroStrategy 10 platform offers in-store staffers real-time access to data mining, business intelligence reports created on-demand and other capabilities.

    By Feb. 13, 2017
  • Nike launches equality campaign driven by LeBron, Serena

    The new initiative, timed to coincide with February's Black History Month as well as recent Nike partnerships with community-driven organizations, includes a film as well as social media, billboard and poster promotions.

    By Feb. 12, 2017
  • Pinterest deepens retail integrations with new visual search tech

    A second new feature, "Shop the Look," lets users track down and purchase items they've seen in Pins. 

    By David Kirkpatrick and Peter Adams • Feb. 10, 2017
  • L.L. Bean rethinking signature shipping, returns policy

    The retailer is contemplating major changes that could impact its brand, including revoking the return and shipping policies that have given the company a glow of friendly customer service.

    By Feb. 10, 2017
  • Amazon launches free smart-home consultations to boost Echo sales

    The e-commerce giant has good reason for this kind of concerted effort to get connected products into customers’ homes: Its Alexa-enabled devices are an increasingly vital shopping channel.

    By Feb. 9, 2017
  • Facebook giving up on Oculus VR demos at 200 Best Buy stores

    Stores no longer offering virtual reality demonstrations will continue to sell the Oculus Rift headset and accompanying touch controllers, the electronics retailer said.

    By Feb. 8, 2017
  • Mastercard rolls out experiential record store, virtual engagement for Grammys

    The promotion, highlighted by the hashtag #ThankTheFans, requires a $1 Masterpass purchase to unlock special offers.

    By David Kirkpatrick • Feb. 8, 2017
  • Report: Store closures attract new shoppers, steal market share from rivals

    New consumer demographics flock to closeout sales at Macy’s and Kmart locations in search of deep discounts, meaning competing retailers must wait months before they see a boost in foot traffic to their stores.

    By Feb. 8, 2017
  • Deep Dive

    Saving the sale: New ideas for averting cart abandonment

    Retailers lose trillions of dollars each year to the scourge of abandoned online shopping carts. But new weapons are helping merchants turn lost sales into wins.  

    By Feb. 7, 2017
  • Abercombie's new store concept spotlights customer experience, dumps heavy perfume

    Interiors will feature cork, bronze, galvanized steel, concrete, vegan leather, wood and marble, complete with a “lighter, cleaner, gender-neutral fragrance.”

    By Feb. 7, 2017
  • Nike drafts Air Jordan to boost its golf game

    The sports apparel giant is repurposing its Air Jordan 1 Retro High as a golf shoe, about 33 years after the design debuted.

    By Feb. 6, 2017
  • Google, H&M's Ivyrevel team on app to design data-driven dresses

    The Android app leverages Google’s Awareness API and Snapshot API to discover and collect lifestyle insight to come up with apparel inspired by the consumer's activities and habits.

    By Feb. 6, 2017
  • GNC mulling lawsuit against Fox over yanked Super Bowl ad

    The 30-second spot — which reportedly cost the supplements retailer $5 million — was intended to be the latest step in a major rebranding effort.

    By Feb. 5, 2017
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    Dollar Photo
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    NRF: Valentine's Day spending on decline after 2016 record high

    The number of people planning to celebrate Valentine's Day has slid almost 10% over the last decade, from 63% in 2007 to 54% this year.

    By Feb. 5, 2017
  • Opinion

    Bringing theatre back to retailing: How place, passion and personality boost customer engagement

    Retailers are investing in physical stores as a way to surprise and delight customers. But brick and mortar requires much more than just a building with staff to compete against disruptive influences.

    By Andy Morris • Feb. 2, 2017
  • Adidas, Finish Line and NFL's Josh Norman team on new shoe

    Pro Bowl cornerback Norman is participating in exclusive digital and in-store content, including videos, blog posts and social media postings.

    By Feb. 1, 2017
  • NFL nixes GNC Super Bowl ad

    The supplements retailer is in the midst of major rebranding, and the benefits of change, more so than its products, was the central message of its ad.

    By Feb. 1, 2017
  • Newegg online showcase sells products from Indiegogo-funded entrepreneurs

    The retailer is planning to launch a page on its e-commerce site dedicated to showcasing products financed via crowdfunding campaigns.

    By Jan. 31, 2017
  • Macy's sells Frango chocolates business to Garrett Brands

    The struggling retailer still plans to sell Frango products in the Frango Café at its State Street store in Chicago and at more than 350 additional Macy's locations.

    By Jan. 30, 2017
  • Starbucks rolls out remote voice ordering, new Alexa skill

    The coffeehouse chain's customers may now order items by voice through devices powered by Amazon's Alexa digital assistant technology.

    By Jan. 30, 2017