Marketing: Page 173
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Wal-Mart taps Tinseltown talent to craft its Oscars ads
The retailer drafted famous filmmakers Antoine Fuqua, Marc Forster and the team of Seth Rogen and Evan Goldberg to helm its first Academy Awards ads.
By Dan O'Shea • Jan. 26, 2017 -
NRF: Consumers' Super Bowl spending to decline from 2016
Shoppers are expected to spend about $75 each on average on products related to pro football's biggest game, down from $82 each a year ago.
By Dan O'Shea • Jan. 26, 2017 -
Explore the Trendline➔
gradyreese via Getty ImagesTrendlineHow personalization shapes the retail industry
As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.
By Retail Dive staff -
New Balance aims for inspiration with time capsule initiative
Consumers can write letters to their future selves that the brand will then send them a year later.
By David Kirkpatrick • Jan. 25, 2017 -
Target readying in-store mobile payment services
Chief Information and Digital Officer Michael McNamara suggested payment features would be added to Target's popular Cartwheel app.
By Daphne Howland • Jan. 25, 2017 -
Amazon launches STEM toys monthly subscription service
The science, technology, engineering and math toys will be curated from a list of products that have recently launched or are exclusive to Amazon and fit the age range selected.
By Dan O'Shea • Jan. 24, 2017 -
Sephora lands exclusive with rising beauty brand Skin Laundry
Skin Laundry specializes in a laser and light skin therapy services, as well as related beauty products for use at home.
By Dan O'Shea • Jan. 24, 2017 -
Lowe's names Wong CMO in latest organizational change
This move comes just a few days after the home improvement retailer announced the elimination of 2,400 jobs and the promotion of longtime employee Marshall Croom to CFO.
By Dan O'Shea • Jan. 23, 2017 -
Amazon rolls out Prime Surprise Sweets via Dash program
Each Prime Surprise Sweets box costs $18 and contains a random assortment of small-batch candy made by artisans from across the U.S.
By Dan O'Shea • Jan. 22, 2017 -
Target names new CMO, kicks off Major League Soccer partnership
Rick Gomez replaces Jeff Jones, who left the retailer in August to join ride-sharing startup Uber.
By Dan O'Shea • Jan. 19, 2017 -
Deep Dive
Why holiday marketing sparkled a little less brightly in 2016
Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection.
By Chantal Tode • Jan. 18, 2017 -
Adobe debuts new omnichannel capabilities for retailers
The new Fluid Experiences for Retail capability allows retailers to develop and manage omnichannel experiences across touchpoints such as in-store associate apps, social channels and smart screens.
By Dan O'Shea • Jan. 17, 2017 -
Deep Dive
How robots in stores could revolutionize the customer experience
Here’s what happens when a salty journalist meets Pepper the humanoid at NRF's Big Show 2017.
By Jason Ankeny • Jan. 17, 2017 -
Intel launches store management platform, pledges $100M retail investment
The investment is aimed at helping retailers achieve more efficient store environments with an assist from the Internet of Things.
By Dan O'Shea • Jan. 16, 2017 -
Cloverleaf uses Emotion AI to measure shopper sentiment via store shelves
The shelfPoint solution uses small LCD strips placed along a store shelf that measure shopper engagement and response, putting the sentiments measured into emotional buckets.
By Dan O'Shea • Jan. 12, 2017 -
Amazon Canada to change pricing practices, pay $1.1M fine
The Canadian Competition Bureau (a body analogous to the U.S. Federal Trade Commission) claims Amazon created the impression that its prices were lower than prevailing market prices.
By Daphne Howland • Jan. 12, 2017 -
Nike debuts Paul George signature shoe this week
The PG1's debut coincides with George's Indiana Pacers taking on the Denver Nuggets in a special NBA game tipping off in London.
By Dan O'Shea • Jan. 10, 2017 -
Nike: Self-lacing HyperAdapt shoe a hit, new models coming soon
Advancements in manufacturing could get future editions to market more quickly, and potentially at a lower cost than the current $720 price tag, Nike said.
By Dan O'Shea • Jan. 9, 2017 -
Under Armour teams with NFL's Tom Brady for high-tech sleepwear
The sleepwear includes “bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep.”
By Dan O'Shea • Jan. 5, 2017 -
Wal-Mart names Haworth new media shop
The agency's role will extend into non-traditional areas including strategic partnerships as media investment evolves for retailers.
By David Kirkpatrick • Jan. 4, 2017 -
Deep Dive
The 7 trends that will shape apparel retail in 2017
Technology, integration, innovation and personalization will be all the rage in fashion retail during the year ahead.
By Lara Ewen • Jan. 4, 2017 -
Nike signs top-ranked golfer Jason Day to apparel, shoe deal
The announcement comes several months after the sports gear goliath said it would stop making golf equipment, such as clubs and balls.
By Dan O'Shea • Jan. 3, 2017 -
Struggling Rue21 elevates execs to 'transform the customer experience'
Brett Trent will fill the newly-created CMO spot, yet Fitch analysts have named the teen retailer as one of seven retailers in imminent danger of going bankrupt.
By Daphne Howland • Jan. 3, 2017 -
Athleta debuts latest chapter in 'Power of She' ad narrative
The newest commercial in the athleisure retailer's ongoing advertising campaign features a 98-year-old yoga instructor.
By Dan O'Shea • Jan. 2, 2017 -
Pokemon Go comes to the Apple Watch
The announcement comes just days after game developer Niantic announced Pokemon Go retail partnerships with Starbucks and Sprint.
By Dan O'Shea • Dec. 22, 2016 -
Deep Dive
The retail winners and losers of 2016
Some retailers spent the year readying for the industry's future, while others grappled with the ghosts of its past. Here are the companies, technologies and trends that soared or sank in 2016.
By Corinne Ruff • Dec. 22, 2016