Marketing: Page 174


  • Deep Dive

    The retail winners and losers of 2016

    Some retailers spent the year readying for the industry's future, while others grappled with the ghosts of its past. Here are the companies, technologies and trends that soared or sank in 2016.

    By Dec. 22, 2016
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    Fotolia
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    Lidl eyes small-format stores with online order pickup

    The new Lidl Express concept incorporates a dedicated in-store location for customers to pick up online orders and shop for fresh products.

    By Dec. 22, 2016
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Deep Dive

    The new look of fashion: How 2016 made over apparel retail

    Amazon disrupted and dominated apparel throughout the year, but it wasn't the only trendsetter: Mobile made waves, omnichannel became omnipresent — and much more.

    By Lara Ewen • Dec. 21, 2016
  • Wal-Mart holiday videos hit more than 75M views on YouTube

    Paid media and a holiday-themed channel are driving views for the retailer. 

    By David Kirkpatrick • Dec. 20, 2016
  • Starbucks, Walgreens use Promoted Places on Google Maps for holiday marketing

    As location data becomes more essential during key moments, brands are staking out their territory. 

    By David Kirkpatrick • Dec. 19, 2016
  • American Eagle, Aerie debut bots for bra browsing, holiday shopping

    Customers may browse bra styles using filters like fit, style or occasion. The bot also promotes company culture through photos, videos and social media.

    By Dec. 18, 2016
  • Obama signs law protecting negative consumer reviews

    The legislation makes it easier for customers to post honest assessments of retailers, restaurants and other businesses by shielding them from threats of legal action and/or monetary damages arising from negative feedback.

    By Dec. 16, 2016
  • Deep Dive

    5 tech trends that transformed retail in 2016

    Artificial intelligence and related breakthroughs steered retailers toward more effective customer engagement, while virtual reality and augmented reality redefined how shoppers experience the world.

    By Dec. 15, 2016
  • Under Armour expands connected footwear lineup

    Automatic run tracking technology from the athletic apparel retailer's MapMyRun mobile app and global digital running community provides runners with workout and fatigue data.

    By Dec. 14, 2016
  • Report: Coach inks $10M branding, design deal with pop star Selena Gomez

    Former Disney star Gomez is a surprise pick for the new face of Coach considering she previously collaborated with struggling discount chain Kmart.

    By Dec. 14, 2016
  • Kohl's to stay open 107 hours straight before Christmas

    The end of the marathon opening, Super Saturday, falls on both Christmas Eve and the first night of Hannukah, but heavy discounts could hurt margins.

    By Dec. 14, 2016
  • Adidas makes 3D-printed running shoe available for sale via Confirmed app

    The 3D Runner, priced at $333 per pair, includes "an engineered 3D web structure with dense zones in high force areas and less dense zones in the low force areas, allowing for the optimum level of performance."

    By Dec. 13, 2016
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    L'Oréal
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    L'Oreal builds out influencer marketing with shoppable video

    The beauty brand taps tech firm dubdub for video content that can "generate direct sales."

    By David Kirkpatrick • Dec. 13, 2016
  • Nielsen, Foursquare connect online ads with physical stores

    The partnership is designed to help marketers tie digital campaigns to in-store actions based on Foursquare’s geolocation capabilities.

    By David Kirkpatrick • Dec. 12, 2016
  • How Costco appeals to millennials and Gen Z without specifically targeting them

    Execs attribute its appeal among young consumers to a focus on organics and partnerships with coupon websites like LivingSocial.

    By Carolyn Heneghan • Dec. 12, 2016
  • Holiday discounts up 52% over last year, returns surging

    Retailers should brace themselves for reduced margins and more returns than last year, according to DynamicAction’s Retail Holiday 2016 Index.

    By Dec. 12, 2016
  • Sears, Wayfair under fire for merchandise decorated with Hindu imagery

    Rajan Zed, president of the Universal Society of Hinduism, says the image of Hindu deity Ganesha should be found only in temples or home shrines — not on items where people or dogs would sleep or put their feet.

    By Dec. 12, 2016
  • Target takes programmatic in-house

    The retail giant has taken data management into its own hands with an internal private marketplace.

    By David Kirkpatrick • Dec. 9, 2016
  • Sears, Uber expand Shop Your Way rewards partnership to 23 more markets

    Since the program rolled out in New York City and Chicago in late September, more than 10,000 Shop Your Way members have linked their accounts to the Uber app, collectively earning more than $250,000 in points.

    By Dec. 8, 2016
  • Starbucks embraces conversational commerce, boosts personalization

    The forthcoming My Starbucks Barista conversational ordering feature allows customers to place orders via voice command or messaging to improve efficiency and encourage stronger customer loyalty and engagement.

    By Dec. 7, 2016
  • Khloe Kardashian's Good American denim brand logs $1M in first-day sales

    The denim line, available on Good American's website and at Nordstrom, sold out twice since its launch, buoyed by a savvy social media marketing push.

    By Dec. 7, 2016
  • Deep Dive

    Oh, Superman: The 10 worst toys of 2016

    Slimeballs, elephant pillows and Doomhammers are just a few of the dangers lurking in gift boxes this holiday season.

    By Jason Ankeny, Corinne Ruff • Dec. 7, 2016
  • Wayfair app lets shoppers visualize decor in their own homes

    View in Room allows customers to envision furniture and other Wayfair items inside their own living spaces.

    By Dec. 6, 2016
  • Rent the Runway boosting physical store strategy with new flagship

    Like many e-commerce startups, the apparel rental company believes that stores are important to growing sales and connecting with customers.

    By Dec. 6, 2016
  • Fanatics, Under Armour awarded 10-year MLB licensing deal

    While Under Armour gets the on-field glory, Fanatics may be the bigger winner in this deal.

    By Dec. 5, 2016