Marketing: Page 175
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Rent the Runway boosting physical store strategy with new flagship
Like many e-commerce startups, the apparel rental company believes that stores are important to growing sales and connecting with customers.
By Daphne Howland • Dec. 6, 2016 -
Fanatics, Under Armour awarded 10-year MLB licensing deal
While Under Armour gets the on-field glory, Fanatics may be the bigger winner in this deal.
By Dan O'Shea • Dec. 5, 2016 -
Explore the Trendline➔
gradyreese via Getty ImagesTrendlineHow personalization shapes the retail industry
As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.
By Retail Dive staff -
Shopify acquires mobile app design house Tiny Hearts
The two companies previously worked together to create a pop-up shop called Popify, as well as Shopify apps Frenzy and Skopkey.
By Dan O'Shea • Dec. 5, 2016 -
Holiday season starts slow with 9% drop in ad spend
Retailers’ ad budgets are in transition as shopping behaviors change.
By Chantal Tode • Dec. 5, 2016 -
Deep Dive
How luxury brands can revitalize stagnating sales
Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers looking for a personal lifestyle experience.
By Antonella Ciancio • Dec. 5, 2016 -
Deep Dive
Why retailers are embracing rooftop gardens
Fueled by consumers’ increased interest in local foods, more merchants are bringing growing in-house.
By Keith Loria • Dec. 5, 2016 -
Deep Dive
How apparel brands can defend against Amazon's fashion rise
The e-commerce giant is poised to become the largest U.S. clothing retailer by 2017, but brands are hesitant to sell on the marketplace.
By Jessica Binns • Nov. 30, 2016 -
Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting
Two sets of data reinforce shopping’s omnichannel evolution.
By Chantal Tode • Nov. 30, 2016 -
Gucci passes Burberry on L2 Digital IQ Fashion index
E-commerce and digital marketing are increasingly important to luxury sales growth, and brands are taking things up a notch while avoiding the elephant in the room — Amazon.
By Daphne Howland • Nov. 30, 2016 -
H&M unveils Wes Anderson holiday short starring Adrien Brody
The fast-fashion retailer's hire of idiosyncratic filmmaker Anderson is quite a coup.
By Daphne Howland • Nov. 29, 2016 -
Dick's Sporting Goods' latest software acquisition is a GameChanger
The mobile scoring app gives users live updates on player performance and instant game recaps for 165,000 amateur baseball and softball teams.
By Dan O'Shea • Nov. 28, 2016 -
UPDATE Mobile shoppers fuel surging Black Friday online sales
Online sales reached $490 million on Black Friday morning, with mobile generating 57% of visits and a hearty 40% chunk of sales, according to Adobe Digital Insights.
By Corinne Ruff, Jason Ankeny • Nov. 25, 2016 -
Deep Dive
6 shopping trends that will dominate Black Friday 2016
Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here's what merchants need to know.
By Jason Ankeny • Nov. 22, 2016 -
Lowe's, b8ta partner for smart home store-in-store program
The home improvement retailer is spotlighting its Iris home energy management line alongside more than 40 other products from companies like Amazon, Lutron, Nest and Ring.
By Dan O'Shea • Nov. 21, 2016 -
Google Shops set to roll out in Best Buy Canada locations
The stores-within-stores are designed to showcase consumer electronics like the Google Pixel smartphone and also intended to foster a community feeling.
By Dan O'Shea • Nov. 20, 2016 -
Lowe's promotes Black Friday deals via Facebook Live
The event, hosted by Drew and Jonathan Scott of the HGTV show "Property Brothers," revealed deals between comedy bits and interactions with viewers.
By Dan O'Shea • Nov. 20, 2016 -
Staples, Managed by Q partner to deliver more office services
The office supplies retailer will now connect customers in major U.S. cities to Managed by Q’s network of office services firms, including IT support staffers, cleaners, handymen and even workplace yoga instructors.
By Dan O'Shea • Nov. 17, 2016 -
Facebook testing multi-product retail ads in news feeds
The new ads use a primary image or video along with related product images underneath. Clicking brings up a second page with additional products, and another click leads to the retailer's website.
By Dan O'Shea • Nov. 15, 2016 -
Macy's taps social media to spread the Santa spirit
The campaign signals an attempt by the retailer to counteract some of the negativity on the internet after the presidential election.
By David Kirkpatrick • Nov. 15, 2016 -
Wayfair expands virtual reality universe with IdeaSpace
The application, developed for Google’s new Daydream mobile VR platform, allows customers to shop a variety of virtual, custom-designed rooms.
By Dan O'Shea • Nov. 13, 2016 -
Ikea calls Uber and influencers for hearty 'Friendsgiving' promotion
The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones.
By Chantal Tode • Nov. 11, 2016 -
Kohl's takes aim at urban millennials, fast fashion with k/lab
The "trend" team behind the new line will scour social media to determine what designs are hot and what kind of clothes it should be selling, then move quickly to get them into the production pipeline.
By Dan O'Shea • Nov. 10, 2016 -
Wal-Mart rolls out mobile-exclusive Black Friday deals
With shopping visits on mobile devices set to outpace desktops this holiday season, the retail giant is steering deals and discounts to its flagship application.
By Corinne Ruff • Nov. 10, 2016 -
Study: Retailers abandon generic mobile coupons during holidays
Only 8% of chief marketing officers plan on using generic mobile coupons this year, compared to 34% in 2015.
By David Kirkpatrick • Nov. 8, 2016 -
Adidas rolls out 3D-printed shoe made from recycled ocean waste
About 7,000 pairs of the UltraBoost Uncaged Parley will available at a price of $220 each in mid-November from Adidas stores and the company’s website.
By Dan O'Shea • Nov. 6, 2016