Marketing: Page 175


  • Rent the Runway boosting physical store strategy with new flagship

    Like many e-commerce startups, the apparel rental company believes that stores are important to growing sales and connecting with customers.

    By Dec. 6, 2016
  • Fanatics, Under Armour awarded 10-year MLB licensing deal

    While Under Armour gets the on-field glory, Fanatics may be the bigger winner in this deal.

    By Dec. 5, 2016
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Shopify acquires mobile app design house Tiny Hearts

    The two companies previously worked together to create a pop-up shop called Popify, as well as Shopify apps Frenzy and Skopkey.

    By Dec. 5, 2016
  • Holiday season starts slow with 9% drop in ad spend

    Retailers’ ad budgets are in transition as shopping behaviors change.

    By Chantal Tode • Dec. 5, 2016
  • Deep Dive

    How luxury brands can revitalize stagnating sales

    Experts say upscale brands need to rethink their in-store and digital presence to engage with younger, connected customers looking for a personal lifestyle experience.

    By Antonella Ciancio • Dec. 5, 2016
  • Deep Dive

    Why retailers are embracing rooftop gardens

    Fueled by consumers’ increased interest in local foods, more merchants are bringing growing in-house.

    By Keith Loria • Dec. 5, 2016
  • Deep Dive

    How apparel brands can defend against Amazon's fashion rise

    The e-commerce giant is poised to become the largest U.S. clothing retailer by 2017, but brands are hesitant to sell on the marketplace.

    By Jessica Binns • Nov. 30, 2016
  • Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting

    Two sets of data reinforce shopping’s omnichannel evolution. 

    By Chantal Tode • Nov. 30, 2016
  • Gucci passes Burberry on L2 Digital IQ Fashion index

    E-commerce and digital marketing are increasingly important to luxury sales growth, and brands are taking things up a notch while avoiding the elephant in the room — Amazon.

    By Nov. 30, 2016
  • H&M unveils Wes Anderson holiday short starring Adrien Brody

    The fast-fashion retailer's hire of idiosyncratic filmmaker Anderson is quite a coup. 

    By Nov. 29, 2016
  • Dick's Sporting Goods' latest software acquisition is a GameChanger

    The mobile scoring app gives users live updates on player performance and instant game recaps for 165,000 amateur baseball and softball teams.

    By Nov. 28, 2016
  • UPDATE Mobile shoppers fuel surging Black Friday online sales

    Online sales reached $490 million on Black Friday morning, with mobile generating 57% of visits and a hearty 40% chunk of sales, according to Adobe Digital Insights.

    By Corinne Ruff, Jason Ankeny • Nov. 25, 2016
  • Deep Dive

    6 shopping trends that will dominate Black Friday 2016

    Black Friday still looms large on the retail calendar, but digital disruptions and pre-holiday sales are redefining its role. Here's what merchants need to know.

    By Jason Ankeny • Nov. 22, 2016
  • Lowe's, b8ta partner for smart home store-in-store program

    The home improvement retailer is spotlighting its Iris home energy management line alongside more than 40 other products from companies like Amazon, Lutron, Nest and Ring.

    By Nov. 21, 2016
  • Google Shops set to roll out in Best Buy Canada locations

    The stores-within-stores are designed to showcase consumer electronics like the Google Pixel smartphone and also intended to foster a community feeling.

    By Nov. 20, 2016
  • Lowe's promotes Black Friday deals via Facebook Live

    The event, hosted by Drew and Jonathan Scott of the HGTV show "Property Brothers," revealed deals between comedy bits and interactions with viewers.

    By Nov. 20, 2016
  • Staples, Managed by Q partner to deliver more office services

    The office supplies retailer will now connect customers in major U.S. cities to Managed by Q’s network of office services firms, including IT support staffers, cleaners, handymen and even workplace yoga instructors.

    By Nov. 17, 2016
  • Facebook testing multi-product retail ads in news feeds

    The new ads use a primary image or video along with related product images underneath. Clicking brings up a second page with additional products, and another click leads to the retailer's website.

    By Nov. 15, 2016
  • Macy's taps social media to spread the Santa spirit

    The campaign signals an attempt by the retailer to counteract some of the negativity on the internet after the presidential election.

    By David Kirkpatrick • Nov. 15, 2016
  • Wayfair expands virtual reality universe with IdeaSpace

    The application, developed for Google’s new Daydream mobile VR platform, allows customers to shop a variety of virtual, custom-designed rooms.

    By Nov. 13, 2016
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    IKEA
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    Ikea calls Uber and influencers for hearty 'Friendsgiving' promotion

    The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones. 

    By Chantal Tode • Nov. 11, 2016
  • Kohl's takes aim at urban millennials, fast fashion with k/lab

    The "trend" team behind the new line will scour social media to determine what designs are hot and what kind of clothes it should be selling, then move quickly to get them into the production pipeline.

    By Nov. 10, 2016
  • Wal-Mart rolls out mobile-exclusive Black Friday deals

    With shopping visits on mobile devices set to outpace desktops this holiday season, the retail giant is steering deals and discounts to its flagship application.

    By Nov. 10, 2016
  • Study: Retailers abandon generic mobile coupons during holidays

    Only 8% of chief marketing officers plan on using generic mobile coupons this year, compared to 34% in 2015.

    By David Kirkpatrick • Nov. 8, 2016
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    Adidas
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    Adidas rolls out 3D-printed shoe made from recycled ocean waste

    About 7,000 pairs of the UltraBoost Uncaged Parley will available at a price of $220 each in mid-November from Adidas stores and the company’s website.

    By Nov. 6, 2016