Marketing: Page 176


  • Study: Retailers abandon generic mobile coupons during holidays

    Only 8% of chief marketing officers plan on using generic mobile coupons this year, compared to 34% in 2015.

    By David Kirkpatrick • Nov. 8, 2016
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    Adidas
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    Adidas rolls out 3D-printed shoe made from recycled ocean waste

    About 7,000 pairs of the UltraBoost Uncaged Parley will available at a price of $220 each in mid-November from Adidas stores and the company’s website.

    By Nov. 6, 2016
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Fanatics, Uber deliver Cubs gear on demand after team delivers World Series title

    Almost 30 vehicles hit Chicago streets stocked with official Cubs championship-themed merchandise available for sale through the Uber app.

    By Nov. 3, 2016
  • Deep Dive

    Why mobile marketing is harder than ever — and what you can do about it

    From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users. 

    By Chantal Tode • Nov. 2, 2016
  • Shoppable photos coming soon to Instagram

    Images can be tagged with pricing information and product descriptions, and will link directly to brand websites for purchase.

    By Peter Adams • Nov. 1, 2016
  • Ikea gets real with new American Dream ad campaign

    The “We Help You Make It” campaign purports to portray “real people in real living situations that anyone could relate to.”

    By Nov. 1, 2016
  • Restoration Hardware opens interactive retail experience, gallery in Las Vegas

    The four-level store features artistic installations of home furnishings and a professional workspace that allows customers, designers and architects to conceptualize and customize a home.

    By Oct. 31, 2016
  • Nintendo apologizes for Pokemon Go Plus retail shortage

    "Demand far exceeded our expectations and production has not caught up, leading to product shortages," a Nintendo official said.

    By Oct. 30, 2016
  • Target boosts Spanish-language ads for the holidays

    The retailer is boosting spending on Spanish-language television ads by 67% this year to reach an increasingly important segment of its customer base.

    By Oct. 28, 2016
  • GNC CEO bemoans 'badly broken business model'

    The embattled nutritional supplement retailer missed expectations for Q3 earnings and sales, posting steep same-store drops.

    By Oct. 28, 2016
  • Deep Dive

    The home advantage: Can Google catch up to Amazon in digital assistants?

    Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands. 

    By Chantal Tode • Oct. 27, 2016
  • Pinterest CEO: Revenues to triple this year, IPO not imminent

    Ben Silbermann said the social media site is instead taking time to scale its advertising business and user base.

    By Oct. 27, 2016
  • Fanatics scores major expansion of NHL apparel deal

    The athletic apparel retailer is becoming the official manufacturer of a broad range of National Hockey League apparel and headwear, and also wil operate on-site retail stores at marquee NHL events.

    By Oct. 26, 2016
  • Under Armour unveils Curry 3 shoe, touts new fabric tech

    The shoe promises advances in directional strength as well as innovations in fit, impact absorption and traction.

    By Oct. 23, 2016
  • Deep Dive

    What marketers need to know about virtual reality — and why it may be worth a try

    Virtual reality is quickly growing into a multi-billion dollar industry, but like most new technologies, it has its challenges. That doesn't mean marketers shouldn't pay close attention. 

    By Peter Adams • Oct. 19, 2016
  • Walmart's Vudu expands with free ad-supported movie streaming

    The retailer hopes to attract advertisers and a wider audience with Movies on Us.

    By David Kirkpatrick • Oct. 19, 2016
  • Under Armour, Fanatics reportedly score key MLB licensing deal

    The brands are slated to produce on-field jerseys for Major League Baseball beginning in 2020, displacing current licensees Nike and Majestic Athletic.

    By Oct. 17, 2016
  • WPP programmatic division set to buy Triad Retail Media

    The deal will extend the reach of Xaxis into a growing niche category. 

    By David Kirkpatrick • Oct. 14, 2016
  • Pinterest touts 150M monthly users, marketing enhancements

    The social media site has been working diligently to prove its worth to marketers ahead of a widely anticipated initial public offering.

    By Oct. 13, 2016
  • Abercrombie & Fitch isn't just for cool kids anymore

    In its largest-ever advertising campaign, the teen retailer is rebranding to the friendly phrase, "This is Abercrombie & Fitch."  

    By Oct. 13, 2016
  • Deep Dive

    Can Snapchat be marketer friendly?

    Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working. 

    By David Kirkpatrick • Oct. 12, 2016
  • Sears perks up Shop Your Way program ahead of holidays

    Members will be privy to a special holiday pricing guarantee and a bonus in-store sales event.

    By Oct. 12, 2016
  • North Face debuts San Francisco pop-up spotlighting streetwear

    The Urban Exploration store features protective gear tailored to urban consumers, a departure from the retailer's usual outdoor focus.

    By Oct. 11, 2016
  • Deep Dive

    Why Best Buy is betting big on virtual reality

    This holiday season, the electronics retailer is greatly expanding in-store Oculus Rift demonstrations. Is the VR market finally set for explosive growth?

    By Oct. 6, 2016
  • Heading into holidays, Amazon and Google showdown plays out in ads

    Google’s announcement of an AI-integrated home assistant yesterday followed Amazon’s launch of an enormous Alexa campaign.

    By Peter Adams • Oct. 5, 2016