Target has asked 150 remote workers across two teams within its merchandising organization to relocate to the Twin Cities area of Minnesota, where the retailer is headquartered.
The move is not a companywide mandate and Target will provide relocation assistance to those who choose to relocate or severance for those who do not, the company confirmed to Retail Dive.
“As we enter a new chapter for Target, increased in-person collaboration across a core part of our merchandising team will help us reinforce our merchandising authority, unlocking greater creativity and enabling us to move faster to deliver on our strategy,” a company spokesperson said. “We’re committed to supporting the team through this transition and are providing resources and support to help them navigate what’s ahead.”
The move comes during a pivotal time for Target, which is embarking on a major turnaround effort under its new CEO Michael Fiddelke. A core focus for the new strategy is regaining merchandising authority, which will include a refresh of core categories and private labels.
In July 2025, Target’s Chief Commercial Officer Rick Gomez — who has since left the business — asked some hybrid members of the commercial team who were located near headquarters to return to the office three days a week starting later that year.
The mass retailer named Chief Guest Experience Officer Cara Sylvester as its new chief merchandising officer in February. Additionally, Jill Sando, chief merchandising officer for apparel and accessories, home and Fun101, announced her retirement.
