Marketing: Page 171


  • Snap opens pop-up Spectacles shop in LA

    This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.  

    By David Kirkpatrick • March 10, 2017
  • Amazon to offer shopping in Spanish

    The e-commerce giant’s move to reach Spanish-speaking and bilingual shoppers is a challenge to Target, which has focused several past marketing efforts on reaching Hispanic shoppers.

    By March 10, 2017
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • eBay, Google demo ShopBot appraisal feature for Google Home users

    The digital concierge service is capable of telling users how much various items in their possession may be worth.

    By March 9, 2017
  • Wal-Mart testing in-store touchscreens in challenge to Amazon

    The interactive kiosks on trial at some Texas stores help toy shoppers identify what they might want, or order a specific item they can’t locate on shelves.

    By March 9, 2017
  • Instacart adds $400M in Series D, plans expansion to 25 new markets

    The funding vaults the estimated total value of the grocery shopping and delivery startup to $3.4 billion, up from $2 billion in its previous round.

    By March 8, 2017
  • Nike designs new shoe to help elite marathoners break two-hour threshold

    The Zoom Vaporfly Elite leverages technology advancements like 3-D knitting, progressive midsole cushioning (lighter, softer and more responsive than traditional foams) and biomechanics analysis.

    By March 8, 2017
  • Best Buy swaps Intel concessions for Alienware gaming zones

    The electronics retailer is rolling out Alienware PC Gaming Experience zones where customers can test out new games and ask specialists questions.

    By March 8, 2017
  • Opinion

    4 reasons why Amazon Dash still doesn't deliver the goods

    The e-commerce giant's automated commerce program seems promising in principle, but there’s a long way to go before it pushes consumers’ buttons.

    By Phillip Adcock • March 8, 2017
  • Pinterest unveils browser button to power web-wide image search

    Users can enable image searches via the browser button by hovering over any image on a given site, then selecting the magnifying tool to instantly discover visually-similar ideas on the Pinterest platform.

    By March 7, 2017
  • Lowe's testing Holoroom How To virtual reality helper for DIY projects

    The proof-of-concept program allows customers to use a VR headset and get step-by-step instructions to complete a DIY project.

    By March 7, 2017
  • HowGood rakes in $4.2M to cultivate socially-conscious product rating platform

    The company's platform analyzes and rates products based on environmental sustainability and other social values embraced by some consumers.

    By March 2, 2017
  • Deep Dive

    Brands in crisis: A practical guide for regaining control

    At some point, almost every retailer will face a public relations episode that requires attention. Experts say that learning how to respond — and how not to respond — can turn a bad situation around.

    By Lara Ewen • March 2, 2017
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    Sephora
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    Deep Dive

    How Macy's is taking a page out of J.C. Penney's beauty playbook

    As department stores continue to wobble under weak apparel sales, some are looking at beauty as a beacon to lure younger shoppers.

    By Laura Klepacki • March 1, 2017
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    Retail Dive
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    Deep Dive

    10 Items or Less: What retailers can learn from the Grateful Dead

    Each week, Retail Dive editor Jason Ankeny weighs in on the industry headlines and trends capturing his attention. This time around: Deadheads, designers and drones.

    By Jason Ankeny • Feb. 28, 2017
  • Nike nets FIBA deal to boost basketball brand worldwide

    The brand will sponsor the international basketball association's upcoming World Cup in China, among other events.

    By Feb. 27, 2017
  • Deep Dive

    How Urban Outfitters leveraged location marketing for a 75% conversion gain

    The retailer tapped five messaging tactics to drive results in a recent mobile campaign. 

    By David Kirkpatrick • Feb. 27, 2017
  • Motorola brings Amazon's Alexa to accessories, smartphones

    Google made a similar announcement, making its Google Assistant available across smartphones running Android 7.0 Nougat and Android 6.0 Marshmallow.

    By Feb. 26, 2017
  • Survey: Digital transformation 2017's top priority for many retailers

    Just over 50% of respondents have either not defined or not started implementing a digital transformation strategy, though progress varies by region.

    By Feb. 23, 2017
  • Deep Dive

    How retailers can survive social media controversy in the age of Trump

    Consumers have seemingly split into two groups —  “them” and “us” — and emotions are running higher than ever before. Experts share how brands can navigate this increasingly sensitive landscape.

    By Lara Ewen • Feb. 23, 2017
  • Target introduces its own private-label smart lamp

    The lamp is sold in the Open House section at San Francisco’s Metreon shopping center, near where the retailer created Open House in 2015 to showcase Internet of Things devices.

    By Feb. 22, 2017
  • Deep Dive

    Costco, BJ's, Sam's Club: Why millennials love clubbing

    Young parents with money to spend are the "center of the bullseye" for the large membership-based retailers.

    By Jeff Wells • Feb. 22, 2017
  • Apple pivots marketing to focus on digital, regional efforts

    The tech giant is restructuring its agency relationship to reflect the new approach.

    By David Kirkpatrick • Feb. 22, 2017
  • Retailers to host midnight 'Star Wars' event to re-awaken merchandise force

    "Star Wars: The Last Jedi"-inspired toys, collectibles, books and apparel go on sale at midnight on Sept. 1, with retailers opening for a weekend-long celebration.

    By Feb. 17, 2017
  • Wal-Mart sued over questions of private label craft beer authenticity

    The suit alleges that the retailer intended to deceive customers into buying a higher-priced product they think is craft beer produced by a small U.S. brewer.

    By Feb. 15, 2017
  • Marketplace startup StockX draws celebrity-laden $6M funding round

    Mark Wahlberg, Eminem, Steve Case, Scooter Braun, DJ Skee and Ron Conway have invested in the self-described online “stock market of things.”

    By Feb. 15, 2017