Marketing: Page 171
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Men give Lululemon a boost in Q2
The athleisure innovator isn’t slowing down, despite its higher prices and more muted demand in the category.
By Daphne Howland • Sept. 1, 2017 -
Deep Dive
Payless is the first of its peers to exit bankruptcy. Now what?
The discount shoe seller filed for Chapter 11 prepared and is now a smaller, healthier retailer. But it still has to win customers in a chaotic retail world.
By Ben Unglesbee • Aug. 30, 2017 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Amazon expands programmatic offerings as its platform gets more competitive
Recent updates paint a clearer picture of how the company's Whole Foods acquisition might increase its digital advertising stature.
By David Kirkpatrick • Aug. 30, 2017 -
Grocery is driving e-commerce success at Walmart
A new study shows 26% of the retail giant’s e-commerce sales came from food and beverages in Q2, a sign that its efforts in the online marketplace are paying off.
By Sandy Skrovan • Aug. 30, 2017 -
Unilever turns to pop-ups for CPGs
St. Ives has been running a summertime "mixing bar" in New York City where consumers can get advice, make custom blends and — of course — buy soap.
By Daphne Howland • Aug. 30, 2017 -
Millennials more likely to have a subscription service
A new study shows that the generation is more likely to subscribe to almost everything, including shave clubs, beauty boxes and meal kits.
By Cara Salpini • Aug. 29, 2017 -
Target merges Cartwheel into flagship mobile app
On deck are more changes, including mobile payments for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.
By Daphne Howland • Aug. 29, 2017 -
Deep Dive
Inside Amazon + Whole Foods: The first day
As Amazon started running the upscale grocer on Monday, special sales were the main draw. But the changes go beyond just low prices.
By Jeff Wells • Aug. 29, 2017 -
Push notifications boost in-app spending by 16%
A new report provides insights on driving app monetization.
By Robert Williams • Aug. 29, 2017 -
Pacific Sunwear teams up with PredictSpring for new mobile app
PredictSpring brings another retailer into the mobile era, with an app featuring a shoppable Instagram for bankruptcy survivor Pacific Sunwear.
By Dan O'Shea • Aug. 29, 2017 -
American Apparel's new site echoes founder Dov Charney
The brand is now owned by Canadian basics wholesaler Gildan Activewear, but its website re-launch retains Charney’s aesthetic as well as his commitment to sweatshop-free manufacturing.
By Daphne Howland • Aug. 29, 2017 -
Retrieved from Walmart on August 27, 2017
Walmart, Target, Toys R Us bet big on ‘Star Wars’ Force Friday
The big-box retailer's build-up to the release of the next Star Wars movie begins this weekend and marks the third year in a row of such events.
By Dan O'Shea • Aug. 28, 2017 -
Walmart quietly releases inclusive Thanksgiving ad online
The new spot, "Many Chairs, One Table," evokes Coke’s iconic "Hilltop" ad and comes in the wake of division and violence in Charlottesville.
By Daphne Howland • Aug. 28, 2017 -
Nordstrom expands mobile reservation service
The feature is just another way for the department store to extend its famous customer service to consumers' phones, and 43 more stores.
By Daphne Howland • Aug. 28, 2017 -
Retrieved from Amazon on April 27, 2017
Amazon expands influencer program
It's not clear yet how effective the move will be, but if the e-commerce giant gets it right, Amazon could be the next HSN, according to one analyst.
By Daphne Howland • Aug. 28, 2017 -
Groupon reaffirms dynamic pricing strategy
The company renewed a partnership with Boomerang Commerce to continue price optimization efforts.
By Dan O'Shea • Aug. 25, 2017 -
Amazon's Whole Foods takeover immediately cuts prices, grows Prime
After the deal goes into effect Monday, prices will drop on grocery staples and Whole Foods’ private-label brands will be available to Prime members.
By Jeff Wells, Corinne Ruff • Aug. 25, 2017 -
75% of omnishoppers search in-store, buy online
A survey also found that consumer electronics omnishoppers spend an average of 22% more online than single-channel shoppers.
By Dan O'Shea • Aug. 24, 2017 -
Retrieved from Target on June 16, 2017
Deep DiveHow Target is using small-format stores to score with younger shoppers
The big-box retailer is betting big on convenient, localized small-format stores to win over millennial and Gen Z college consumers.
By Corinne Ruff • Aug. 24, 2017 -
Rite Aid upgrades product discovery and sourcing process
As consumers flock to trending products, online platform RangeMe is giving Rite Aid a better chance of quickly stocking up on such products.
By Dan O'Shea • Aug. 24, 2017 -
Study: Instagram influences almost 75% of user purchase decisions
Consumers are increasingly using the social media platform as a style and purchasing guide for clothing, makeup, shoes and jewelry, according to recent research.
By Cara Salpini • Aug. 23, 2017 -
Shoe Carnival taps Shopkick for mobile loyalty program
As the footwear category faces upheaval, Shoe Carnival is looking to increase in-store mobile engagement with Shopkick.
By Dan O'Shea • Aug. 23, 2017 -
Study: Online sales, mobile payments spur back-to-school shopping growth
New research suggests retailers need to understand that "omnichannel is the new normal" for the back-to-school shopping season.
By Dan O'Shea • Aug. 23, 2017 -
Millennials prefer stores and fewer emails
But they are comfortable being tracked digitally, according to research from multichannel behavioral marketing platform SmarterHQ.
By Daphne Howland • Aug. 23, 2017 -
Deep Dive
Where should retailers invest their shopping ad budgets this holiday season?
Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google.
By Maureen Alley and Chantal Tode • Aug. 23, 2017