Marketing: Page 170


  • Amazon adds more unlocked smartphones to Prime discount program

    The Alcatel A30 and Moto G5 Plus have joined Prime Exclusive Phones, which offers discounts on brand-name unlocked mobile devices featuring ads and product recommendations on their lockscreens.

    By March 26, 2017
  • Facebook's new Collection ad unit aims to bridge mobile video, commerce

    Early adopters Adidas and Tommy Hilfiger are linking a video to a page that can quickly load up to 50 products for purchase via the format. 

    By David Kirkpatrick , Peter Adams • March 24, 2017
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Lowe’s targets store navigation with latest augmented reality app

    Customers in select locations can use smartphones enabled with Google’s Tango AR technology to search for products, add them to a shopping list and locate the item within the store.

    By March 23, 2017
  • Tulip tries on True Fit to give store associates personalization power

    The retail tech startups will pilot new shopper personalization capabilities at Kate Spade stores later this year.

    By March 23, 2017
  • Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles

    The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.

    By March 22, 2017
  • Instagram expands shoppability after promising test

    Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.

    By March 22, 2017
  • Target's 'reimagined' store reinforces confidence in grocery business

    The company’s redesign includes more grab-and-go foods, an enhanced produce section and pickup options for online orders. 

    By Jeff Wells • March 22, 2017
  • Foursquare Analytics aims to help stores understand foot traffic

    The platform, which puts data from a company’s location-based services into a dashboard format, helps break down foot traffic patterns at the store level.

    By March 21, 2017
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    Williams-Sonoma
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    Williams-Sonoma unveils augmented reality app for Pottery Barn brands

    For now, the smartphone app's 3D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.

    By March 21, 2017
  • Costco goes to court to keep its golf ball in play

    The warehouse retailer has filed a lawsuit against golf equipment company Acushnet for alleging that its Costco’s Kirkland Signature golf ball infringes on patents and promotes false advertising.

    By March 21, 2017
  • Charlotte Russe fashion app speeds past 1M downloads

    Since launching eight months ago, the fast-fashion retailer said its native app has hit a major milestone.

    By March 21, 2017
  • Adidas tries on in-store custom-knit sweater technology

    The athletic apparel maker is testing “Knit For You,” an automated process that lets shoppers design a sweater and have it created on the spot.

    By March 21, 2017
  • Target's Victoria Beckham collection will include plus sizes in stores

    The limited-edition collaboration, launching next month, represents Beckham’s first mass market effort and promises to eclipse the shopper fervor stoked by the retailer’s Lilly Pulitzer effort two years ago.

    By March 17, 2017
  • Survey: 83% of shoppers think they know more than store associates

    Almost half of consumers surveyed by Tulip Retail said they would be encouraged to shop in stores if knowledgeable associates could suggest products based on their purchase histories.

    By March 16, 2017
  • Adidas ditching TV ads to reach Generation Z on mobile

    The sports apparel brand took back its number two spot behind Nike last year, and its plans for the future are ambitious — and focused squarely on digital.

    By March 16, 2017
  • Deep Dive

    How E.L.F. Cosmetics builds community and drives results with micro-influencers

    An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.

    By Chantal Tode • March 15, 2017
  • CVS Health dedicates $10M to expand tobacco-free effort

    New collaborations and programs will roll out throughout this year, emphasizing anti-smoking education, tobacco-control advocacy and healthy behavior programming. 

    By March 14, 2017
  • Report: TJ Maxx's 'brand value' soars 79%

    The off-price retailer was recognized as a highly valuable global retail brand thanks to its reputation for "exceptional value," according to a report by brand business valuation and strategy consultancy Brand Finance. 

    By March 14, 2017
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    Retail Dive
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    Deep Dive

    10 Items or Less: How FX and Costco make retail marketing weird and wonderful

    Each week, Retail Dive Editor Jason Ankeny weighs in on the industry headlines and trends capturing his attention. This time around: sadcoms, speed and Sears.

    By Jason Ankeny • March 14, 2017
  • Survey: Consumers want more integration between in-store, mobile capabilities

    About 43% of consumers are receptive to personalized prices based on their shopping patterns, and 39% would visit a mall or shopping center more often if they received alerts about products they are interested in purchasing.

    By March 13, 2017
  • Sephora again makes over Virtual Artist augmented reality app

    New features include eyeshadow virtual try-on, an Expert Looks preview and virtual tutorials for brows, contouring and highlighting.

    By March 13, 2017
  • Walgreens fills chief marketing, merchandising vacancies

    Adam Holyk and Joe Hartsig will take over for outgoing executive Linda Filler as the drugstore chain awaits word on its planned merger with rival Rite Aid.

    By March 13, 2017
  • Best Buy denies FBI, Geek Squad techs worked together without warrants

    "We have not been trained by the FBI nor have we ever shared customer lists, conducted surveillance or searched customer computers for them," the electronics retailer maintains.

    By March 13, 2017
  • Target ups data analytics game through series of 'acqui-hire' deals

    "Acqui-hires allow us to accelerate both onboarding the right kind of talent, onboarding the right kind of technologies and getting to market much faster," said Target Senior Vice President Paritosh Desai.

    By March 12, 2017
  • Snap opens pop-up Spectacles shop in LA

    This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.  

    By David Kirkpatrick • March 10, 2017