Marketing: Page 169
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Jo-Ann Stores acquires Creativebug to boost crafting content game
Creativebug's subscription service allows crafting enthusiasts access to more than 1,000 high-definition video classes where they can learn how to paint, draw, sew, quilt, knit, crochet, throw a DIY party and more.
By Dan O'Shea • April 11, 2017 -
Deep Dive
Do retailers need innovation labs to stay alive?
Nine experts debate whether experimentation with new technologies is crucial to survival in an increasingly challenging retail environment.
By Corinne Ruff • April 11, 2017 -
Explore the Trendline➔
gradyreese via Getty Images
TrendlineHow personalization shapes the retail industry
As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.
By Retail Dive staff -
Deep Dive
How the ‘age of ask’ is transforming mobile commerce
Building voice-based interfaces for Amazon's digital assistant requires a keen understanding of customer needs.
By Ken Magill • April 11, 2017 -
Finish Line reboots Winner’s Circle loyalty app
The athletic retailer is retooling its mobile experience to offer amped-up personalization options, in-app purchasing and early access to new product launches.
By Daphne Howland • April 11, 2017 -
Survey: Cross-channel commerce errors costing retailers millions
Product content network 1WorldSync also found that 51% of merchants can’t support mobile commerce, and 80% don’t integrate product information management across web, mobile apps and physical stores.
By Dan O'Shea • April 10, 2017 -
Valentino getting omnichannel upgrade through YNAP partnership
Customers will gain access to inventory from Valentino boutiques and logistics centers and YNAP's fulfillment centers, in addition to in-store mobile features.
By Dan O'Shea • April 9, 2017 -
Adidas leaps beyond 3D printing, unveils Futurecraft 4D shoe
Partner Carbon's Digital Light Synthesis technology leverages digital light projection, oxygen-permeable optics and programmable liquid resins to generate polymeric products.
By Dan O'Shea • April 9, 2017 -
Reebok planning 'Cotton + Corn' shoe via plant-based products initiative
The effort leverages a petroleum-free, non-toxic bio-based product called Susterra propanediol developed by DuPont Tate & Lyle.
By Dan O'Shea • April 5, 2017 -
Fanatics buys Majestic months after winning deal to replace it as MLB partner
Fanatics and Under Armour last year teamed up to win a 10-year contract from Major League Baseball to make player uniforms and manufacture and sell licensed fan apparel.
By Dan O'Shea • April 4, 2017 -
Nike signs Rory McIlroy to 10-year deal as Masters looms
McIlroy, the No. 2-ranked pro golfer in the world, has won 12 tournaments, including two major championships, since first signing with Nike in 2013.
By Dan O'Shea • April 3, 2017 -
Style guru Jenna Lyons leaving J. Crew
The fashionista put daylight between the brand's classic preppy aesthetic and rivals like Lands’ End and L.L. Bean, but sales have faltered over time.
By Daphne Howland • April 3, 2017 -
Retailers with pressing questions soon can ask Jicco what to do
The search engine uses crowdsourced data and photos to help retailers obtain real-time answers about store-level promotions, pricing and shopper sentiment.
By Dan O'Shea • April 2, 2017 -
Sephora opens NYC Beauty TIP Workshop concept stores, debuts Tap and Try
Teach, Inspire, Play locations have digital signage, brighter lighting, a larger cash wrap and additional mobile POS stations, among other features.
By Dan O'Shea • April 2, 2017 -
Reports: Amazon, Wal-Mart escalate CPG pricing war
Amazon is bringing together major consumer goods companies to brainstorm packaging and supply chain reforms and to convince them to sell directly to consumers via Amazon Marketplace.
By Daphne Howland • March 31, 2017 -
Study: Only 22% of consumers have engaged with a chatbot
Vibes' 2017 Mobile Consumer Report also found that consumers carefully curate the number of brands that can send them mobile alerts, subscribing to four on average.
By Dan O'Shea • March 30, 2017 -
Adidas unveils All Day mobile app for fitness and training
The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.
By Dan O'Shea • March 30, 2017 -
Retale guarantees mobile campaigns will boost stores’ foot traffic
The Retale Store Traffic Guarantee promises increased foot traffic to retailers using its platform for localized ad sharing and coupon offers.
By Dan O'Shea • March 29, 2017 -
Dunkin’ Donuts enables Order Ahead feature through Google’s Waze app
Customers may now order and pay before they arrive at a Dunkin' Donuts location and then skip the line to pick up their purchase when they arrive.
By Dan O'Shea • March 29, 2017 -
Survey: Ace Hardware, BJ's Wholesale Club, QVC deliver best retail customer experience
The retail industry scored an average customer experience rating of 74%, coming in third place out of 20 verticals surveyed by research firm Temkin Group.
By Daphne Howland • March 29, 2017 -
Deep Dive
How Generation Z is transforming the shopping experience
The next wave of consumers has come of age. Generation Z doesn’t know a world without the internet or mobile phones — and yet they’re all about people. Here's how to reach them.
By Daphne Howland • March 29, 2017 -
Ikea rolls out smart lighting system
The home automation system, called Tradfri (Swedish for “wireless”), leverages common ZigBee Light Link technology standards for connected light bulbs.
By Dan O'Shea • March 28, 2017 -
At Home's physical store focus helps push it to profitability
The home decor retailer also unveiled its first television advertising campaign, which will help introduce its brand to more consumers as its store count increases.
By Daphne Howland • March 28, 2017 -
Bazaarvoice, TurnTo Networks team to boost consumer-generated content for retailers
The partnership allows TurnTo’s brand clients the opportunity to syndicate ratings and reviews across the Bazaarvoice Retailer Network, which includes more than 5,000 retail and brand websites.
By Dan O'Shea • March 28, 2017 -
Under Armour set to drop another 3D-printed shoe
The limited-edition Futurist features a dynamic lattice network midsole for cushioning, as well as a compression lace system with an external sleeve and zipper, complete with SpeedForm upper for a secure fit.
By Dan O'Shea • March 26, 2017 -
Amazon adds more unlocked smartphones to Prime discount program
The Alcatel A30 and Moto G5 Plus have joined Prime Exclusive Phones, which offers discounts on brand-name unlocked mobile devices featuring ads and product recommendations on their lockscreens.
By Dan O'Shea • March 26, 2017
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