Marketing: Page 159


  • Grocery is driving e-commerce success at Walmart

    A new study shows 26% of the retail giant’s e-commerce sales came from food and beverages in Q2, a sign that its efforts in the online marketplace are paying off.  

    By Sandy Skrovan • Aug. 30, 2017
  • Unilever turns to pop-ups for CPGs

    St. Ives has been running a summertime "mixing bar" in New York City where consumers can get advice, make custom blends and — of course — buy soap.

    By Aug. 30, 2017
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Millennials more likely to have a subscription service

    A new study shows that the generation is more likely to subscribe to almost everything, including shave clubs, beauty boxes and meal kits.

    By Aug. 29, 2017
  • Target merges Cartwheel into flagship mobile app

    On deck are more changes, including mobile payments for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.

    By Aug. 29, 2017
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    Jeff Wells
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    Deep Dive

    Inside Amazon + Whole Foods: The first day

    As Amazon started running the upscale grocer on Monday, special sales were the main draw. But the changes go beyond just low prices.

    By Jeff Wells • Aug. 29, 2017
  • Push notifications boost in-app spending by 16%

    A new report provides insights on driving app monetization.

    By Robert Williams • Aug. 29, 2017
  • Pacific Sunwear teams up with PredictSpring for new mobile app

    PredictSpring brings another retailer into the mobile era, with an app featuring a shoppable Instagram for bankruptcy survivor Pacific Sunwear.

    By Aug. 29, 2017
  • American Apparel's new site echoes founder Dov Charney

    The brand is now owned by Canadian basics wholesaler Gildan Activewear, but its website re-launch retains Charney’s aesthetic as well as his commitment to sweatshop-free manufacturing.

    By Aug. 29, 2017
  • Walmart, Target, Toys R Us bet big on ‘Star Wars’ Force Friday

    The big-box retailer's build-up to the release of the next Star Wars movie begins this weekend and marks the third year in a row of such events.

    By Aug. 28, 2017
  • Walmart quietly releases inclusive Thanksgiving ad online

    The new spot, "Many Chairs, One Table," evokes Coke’s iconic "Hilltop" ad and comes in the wake of division and violence in Charlottesville.

    By Aug. 28, 2017
  • Nordstrom expands mobile reservation service

    The feature is just another way for the department store to extend its famous customer service to consumers' phones, and 43 more stores. 

    By Aug. 28, 2017
  • Amazon expands influencer program

    It's not clear yet how effective the move will be, but if the e-commerce giant gets it right, Amazon could be the next HSN, according to one analyst.

    By Aug. 28, 2017
  • Groupon reaffirms dynamic pricing strategy

    The company renewed a partnership with Boomerang Commerce to continue price optimization efforts.

    By Aug. 25, 2017
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    Whole Foods Market
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    Amazon's Whole Foods takeover immediately cuts prices, grows Prime

    After the deal goes into effect Monday, prices will drop on grocery staples and Whole Foods’ private-label brands will be available to Prime members.

    By Jeff Wells, Corinne Ruff • Aug. 25, 2017
  • 75% of omnishoppers search in-store, buy online

    A survey also found that consumer electronics omnishoppers spend an average of 22% more online than single-channel shoppers.

    By Aug. 24, 2017
  • Deep Dive

    How Target is using small-format stores to score with younger shoppers

    The big-box retailer is betting big on convenient, localized small-format stores to win over millennial and Gen Z college consumers. 

    By Aug. 24, 2017
  • Rite Aid upgrades product discovery and sourcing process

    As consumers flock to trending products, online platform RangeMe is giving Rite Aid a better chance of quickly stocking up on such products.

    By Aug. 24, 2017
  • Study: Instagram influences almost 75% of user purchase decisions

    Consumers are increasingly using the social media platform as a style and purchasing guide for clothing, makeup, shoes and jewelry, according to recent research.

    By Aug. 23, 2017
  • Shoe Carnival taps Shopkick for mobile loyalty program

    As the footwear category faces upheaval, Shoe Carnival is looking to increase in-store mobile engagement with Shopkick.

    By Aug. 23, 2017
  • Study: Online sales, mobile payments spur back-to-school shopping growth

    New research suggests retailers need to understand that "omnichannel is the new normal" for the back-to-school shopping season. 

    By Aug. 23, 2017
  • Millennials prefer stores and fewer emails

    But they are comfortable being tracked digitally, according to research from multichannel behavioral marketing platform SmarterHQ.

    By Aug. 23, 2017
  • Deep Dive

    Where should retailers invest their shopping ad budgets this holiday season?

    Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

    By Maureen Alley and Chantal Tode • Aug. 23, 2017
  • QVC partners with YouCam Makeup for virtual try-on offer

    The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.

    By Aug. 22, 2017
  • Deep Dive

    Inside Backstage, Macy's off-price Hail Mary

    Macy's is late to the off-price party, but the company is betting it can boost sales, traffic and real estate productivity by expanding the Backstage concept. And if they can keep customers from going to T.J. Maxx or Ross — even better.

    By Aug. 22, 2017
  • Patagonia's first TV ad gets political as national monuments decision looms

    The outdoor retailer's founder issued a call-to-action asking viewers to defend public lands from the Trump administration, a marketing move core to its brand message.

    By Aug. 22, 2017