Marketing: Page 156


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    EMarketer: Mobile makes up 70% of retailers’ digital ad spend

    The industry's investment in mobile ads is expected to rise 23.6% this year to $16.33 billion.

    By Robert Williams • June 27, 2018
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    Cara Salpini/Retail Dive
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    Reporter's Notebook: A quest for experiential retail

    Retail Dive's Cara Salpini spent three days wandering the streets of Manhattan, exploring some of the freshest store concepts in the city — and what makes them tick.

    By June 27, 2018
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    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
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    Retrieved from Apple on January 23, 2018
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    Shopping via voice gains momentum

    A new report found 26% of smart speaker users have purchased by voice command, and 16% make monthly purchases using the technology.

    By June 27, 2018
  • Nordstrom taps comedians in Anniversary Sale push

    The once-a-year midsummer tradition is all-important to loyal shoppers and more critically, to the department store's second quarter.

    By June 26, 2018
  • REI deepens investment to 'rewild' 5 American cities

    The outdoor retailer has donated $1.6 million since 2015 to expand and develop water paddling, hiking and cycling in nature near urban areas.

    By June 25, 2018
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    Retrieved from Target on June 25, 2018
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    Target doubles down on 'run and done' messaging

    In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America’s easiest place to shop."

    By June 25, 2018
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    Retrieved from Nike on June 22, 2018
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    Nike brings 'Just Do It' campaign to life with LA training pop-up

    The site, which was opened to mark the 30th anniversary of Nike's "Just Do It" campaign, invites Nike Plus members and users of its Nike Training Club app to train at the two-month pop-up.

    By June 22, 2018
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    Retail Therapy: Want to spend $300? #MeToo

    The feminist movement has garnered a lot of attention in the past few months, so naturally someone made it into an overpriced fashion statement.

    By June 22, 2018
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    Cara Salpini/Retail Dive
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    Deep Dive

    22 experiential stores NYC has to offer

    Whether you're in town for pleasure or business, make time to peek inside these concept and flagship stores.

    By , June 21, 2018
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    Courtesy of FabFitFun
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    FabFitFun, Pinterest launch top trends box

    The boxes feature items from the social media site's "Pinterest 100" list of most trendy items, for a partnership that aligns "perfectly."

    By June 21, 2018
  • Puma names Jay-Z creative director amid revamp

    The brand has not only brought on the hip-hop star, but also rookie NBA players Marvin Bagley III, Deandre Ayton, Zhaire Smith and Michael Porter Jr.

    By June 21, 2018
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    Corinne Ruff
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    Why Target would welcome tougher data regulations

    At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.

    By Chantal Tode • June 20, 2018
  • L’Oréal glamorizes AR tech with two-way beauty consultation

    A new offering for the company's NYX Cosmetics brand lets a beauty professional virtually place products on a user's face via a smartphone.

    By Chantal Tode • June 19, 2018
  • Lululemon notches 38% email open rate by tailoring to mobile

    Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.

    By Chris Kelly • June 18, 2018
  • A'gaci readies to exit bankruptcy in coming weeks

    The women's apparel retailer is set to leave Chapter 11 with 20 fewer stores as it looks to boost its e-commerce game.

    By June 15, 2018
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    Retail Therapy: Louis Vuitton serves up $2K ping pong set

    Far from peaking, the luxury market appears to be hitting its stride — and for Louis Vuitton, that means taking table tennis to the overpriced product range.

    By June 15, 2018
  • Neiman Marcus stokes brand loyalty online

    During a period when most of its competitors had declining or flat site visit stats, neimanmarcus.com saw a traffic boost of 17.9%.

    By June 14, 2018
  • Joann unveils new concept store

    With a massive fleet and an increasing number of shoppers moving online, the crafts retailer appears to be branching out from a retail strategy that had mostly succeeded for 75 years.

    By June 14, 2018
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    Cara Salpini/Retail Dive
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    Reporter's Notebook: Inside Coach's latest bid for brand love

    Retail Dive's Cara Salpini visited the accessories company's summer pop-up, Life Coach, where there's nothing to purchase, but everything to experience.

    By June 14, 2018
  • Walmart's ModCloth celebrates individuality with its largest digital campaign

    Part of the apparel brand's revamp, the campaign will include video, a magalog, social storytelling, in-store activations and digital media.

    By Erica Sweeney • June 13, 2018
  • Facebook cracks down on sellers of junky products

    Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.

    By Robert Williams • June 13, 2018
  • Amazon dominates Father’s Day digital advertising with 6B impressions, analysis finds

    Desktop display ads were the most popular format, used by 73% of brands included in the analysis while mobile display ads  accounted for just 24%.

    By Erica Sweeney • June 13, 2018
  • Whole Foods is 'accelerating' its Prime savings rollout

    The grocer added the membership discounts to stores in 10 states this week, and says it's getting strong customer feedback.

    By Alicia Kelso • June 13, 2018
  • Instagram, Snapchat extend shopping actions to stories

    Adidas and others are helping Instagram launch the product, while Snapchat is working with SeatGeek on a similar initiative.

    By Erica Sweeney • June 13, 2018
  • Las Vegas mall gets a sassy AI chatbot

    Jules, a chatty chatbot on Facebook Messenger, hopes to connect with younger shoppers at the Miracle Mile Shops on the Las Vegas Strip.

    By June 13, 2018