Survey: Live video chat moves into retail

The platform isn't just for social media anymore, as customers appear ready to engage with brands and sales people via this real-time format.

By Dan O'Shea • Sept. 25, 2017

Study: Influence replacing affluence as primary marketing driver

Retailers must find new ways to access customer data and offer personalized products to reach an increasingly fragmented consumer base.

By Daphne Howland • Sept. 25, 2017

Explore the Trendline➔

How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

By Retail Dive staff

How DSW tied up mobile engagement with choose-your-own-ending ads

The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook. 

By Shane Schick • Sept. 25, 2017

BJ's aims to turn holiday party stress into sales

A study commissioned by the warehouse club retailer notes all the many woes of the holiday party host that the company hopes could be reasons to shop at its stores.

By Daphne Howland • Sept. 25, 2017

Holiday shoppers to spend 47% more on Black Friday, Cyber Monday

A study by RetailMeNot shows that the holiday shopping days are going to be bigger than ever — and the promotional period should last twice as long.

By Cara Salpini • Sept. 22, 2017

Grocers bring voice-assisted ordering to the store

Voice ordering isn't just for Amazon — independent grocers can now get into the game.

By Dan O'Shea • Sept. 21, 2017

RILA partners with Zebra on (R)Tech Innovation Center

The innovation hub is helping the industry better manage data security.

By Dan O'Shea • Sept. 21, 2017

Consumers want personalization, still unwilling to give up data

A study by Oracle shows that 57% of shoppers want one-click checkout that can only be enabled through a payment profile, yet 67% don't want to set up such accounts.

By Dan O'Shea • Sept. 20, 2017

SEO is crucial for holiday marketing

Updated holiday terminology and frequent product content pushes can go a long way in seasonal marketing, according to new research.

By Cara Salpini • Sept. 20, 2017

Apple’s iOS 11 triggers a wave of augmented reality apps

Retail AR apps may be witnessing a major breakthrough, as several debut in concert with Apple's launch of iOS 11.

By Dan O'Shea • Sept. 20, 2017

What’s in store for retail marketers

From artificial intelligence to the refinement of customer data, changes are coming. Here’s what the future could hold.

By Cara Salpini • Sept. 20, 2017

Gen Z twice as influenced by social media as by deals

The youngest generation is the first to value social media more than prices when making purchase decisions, according to a study by IRI.

By Cara Salpini • Sept. 19, 2017

Kate Spade New York guides Paris tours with help from AR and influencers

The luxury brand aims to generate buzz around the opening of its first brick-and-mortar store in the city with a new app.

By Natalie Black (Koltun) • Sept. 19, 2017

Report: Heidi Klum collection gives Lidl a boost

The line poses a challenge to fast-fashion retailers in the U.K., but in the U.S., the discovery of Lidl could threaten even Walmart.

By Daphne Howland • Sept. 19, 2017

Can VR move beyond content marketing into ads and loyalty?

Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.

By Robert Williams • Sept. 19, 2017

Tommy Hilfiger hosts shoppable fashion show

The upscale retailer is releasing a Fall 2017 line via a mobile-friendly, shoppable runway show, demonstrating the growth of visual search capabilities.

By Cara Salpini • Sept. 18, 2017

Lululemon launches first men-centered campaign

The yogawear and athleisure brand conducted research that found Americans' attitude about masculinity is changing.

By Daphne Howland • Sept. 18, 2017

Ikea nears rollout of augmented reality app

The Scandinavian retail chain could get a leg up in the home decor and furnishings market by running its new app on Apple's iOS 11.

By Dan O'Shea • Sept. 18, 2017

Study: Amazon's role in online shopping presents opportunity for big brands

Research from Kenshoo forecasts e-commerce marketing will become one of the fastest growing areas of advertising. 

By David Kirkpatrick • Sept. 18, 2017

Neiman Marcus unveils youth-centric Luxe Lab

In-store boutiques, featuring the work of emerging designers at select stores and online, are aimed at the younger fashion customer.

By Daphne Howland • Sept. 18, 2017

Sephora, JustFab, Walmart top personalization index

Retail brands getting personalization right are also seeing growth, according to cross-channel experience management platform Sailthru.

By Daphne Howland • Sept. 18, 2017

Amazon halts Fire TV sales, but may have bigger TV plans for Alexa

Amazon may soon steal some thunder back from Apple in the TV platform war, as a new Fire TV product involving Alexa appears to be on the horizon.

By Dan O'Shea • Sept. 17, 2017

3 holiday marketing hacks

What a study of back-to-school subject lines can teach retailers about their marketing strategy for the holiday season.

By Cara Salpini • Sept. 15, 2017

Rue La La and Dunkin’ co-design online fall fashion boutique

"Girl on the Go: Fall Style" highlights the DD Perks loyalty program with special offers to drive customers to the flash sale site and mobile app.

By David Kirkpatrick • Sept. 15, 2017

Invertex launching new foot-scanning tech for shoe shopping

The Israeli fashion technology company aims to provide a lower-cost way for consumers to digitally match their feet to the right shoe sizes.

By Dan O'Shea • Sept. 14, 2017