Marketing: Page 155


  • Google’s Showcase Shopping ads aim to lure shoppers early on

    The format is available to all brands for the first time, enabling them to group related products to boost discoverability when shoppers search with broad terms.

    By David Kirkpatrick , Natalie Black (Koltun) • Oct. 25, 2017
  • Walmart reorganizes Home with a group president and new top exec for Hayneedle

    Walmart is strengthening the home category with new leadership across all digital properties while one of those units, Hayneedle, gains an exec with a millennial-focused brand history.

    By Oct. 24, 2017
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • Deep Dive

    Lord & Taylor could be the anchor to Walmart's web mall

    A partnership with the upscale department store could allow the big-box retailer to tap into a wealthier market, but it also stands to dilute the brand.

    By Oct. 24, 2017
  • Mastercard teams up with Saks to show the future of AR shopping

    Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.

    By Oct. 24, 2017
  • Deep Dive

    The definitive guide to generational marketing

    A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.

    By Oct. 20, 2017
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    Amazon offers brands 'premium' product pages for $500K

    Marketers willing to pay up can enhance product pages with wide-screen videos and interactive multi-media displays.

    By David Kirkpatrick • Oct. 20, 2017
  • Millennials turn to Pinterest, Facebook for Halloween

    Roughly 65% of millennials search social media for Halloween inspiration, looking for everything from decor to costumes, according to a study by Alliance Data.

    By Oct. 19, 2017
  • Walmart, JD.com reportedly integrating customer loyalty in China

    In a challenge to Alibaba, the companies will also develop a program for JD.com to fulfill orders by relying on inventory from Walmart.

    By Oct. 19, 2017
  • 85% of shoppers are going mobile for the holidays

    Holiday shoppers are most receptive to specialized deals and offers on mobile, according to a study by YouAppi.

    By Oct. 19, 2017
  • Asos’ visual search drives ‘great engagement’

    Visual search gains another convert, as the U.K. fashion retailer reports strong engagement with the capability just two months after launch, Digiday reports.

    By Oct. 19, 2017
  • The 91st Neiman Marcus Christmas Book is here

    The department store, which is celebrating its 110th anniversary, first published its Christmas "book" in 1926 as a 16-page pamphlet sent as a Christmas card to its best customers.

    By Oct. 19, 2017
  • Deep Dive

    6 retailers that are forgotten — but not gone

    Amazon hasn't killed them. They haven't been raptured in the "retail apocalypse." Nor are they trending online or in the media. But these retailers have staying power.

    By Oct. 16, 2017
  • Can data analytics predict store closures?

    New approaches to big data analytics may help retailers make smarter decision about where to invest — and where not to.

    By Oct. 16, 2017
  • Pop-up vendor Appear Here grabs new investment

    The company, which provides retailers with a pop-up space of their own, just drew a new investor as the strategy becomes increasingly popular.

    By Oct. 16, 2017
  • Whole Foods shutters '365' store in Washington

    The decision was made before Amazon's acquisition of the organic grocery chain and raises questions about the success of the private label line.

    By Oct. 16, 2017
  • Deep Dive

    4 types of holiday shoppers marketers need to reach

    Whether they're shopping early, late or all the time, there's a strategy to approaching each segment — and marketers should read up.

    By Oct. 13, 2017
  • Gen Z, millennials make up nearly half of Black Friday shoppers

    The younger generations show up in force on the shopping day, but they also spend the least during the season, according to a recent report.

    By Oct. 13, 2017
  • Target unveils 'Stranger Things' merch ahead of season 2 premiere

    The mass merchant is continuing to push for differentiated merchandise amid the fierce price war in grocery and consumables.

    By Oct. 13, 2017
  • Sam’s Club channels member feedback through the cloud

    The warehouse retailer is using the cloud to give its associates quicker, easier access to data that could help customer experiences and potentially close sales.

    By Oct. 13, 2017
  • Target expands Google partnership with Express delivery and Voice

    Target follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping. 

    By Oct. 12, 2017
  • Coach rebrands as 'Tapestry'

    The name change reflects the fact that the company, after acquiring Stuart Weitzman and Kate Spade & Company, aims to be a fashion powerhouse.

    By Oct. 12, 2017
  • Nordstrom faces call to drop Donna Karan merchandise

    The designer's controversial comments regarding Harvey Weinstein are drawing ire as calls for a boycott grow. 

    By Oct. 12, 2017
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    Black Friday will be the busiest online shopping day in US history

    The day after Thanksgiving will shatter records for online shopping, according to Salesforce. But shoppers are looking for discounts as 77% expect to exceed their budgets, found Coinstar.

    By Oct. 11, 2017
  • Deep Dive

    Why Gen Z might signal the end of demographic targeting as we know it

    The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.

    By Peter Adams • Oct. 10, 2017
  • Carl's Jr pesters Amazon on Twitter to 'buy me'

    The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon. 

    By Oct. 10, 2017