Marketing: Page 129


  • 73% of online shoppers click on Amazon product ads while browsing

    Nearly 90% of all consumers and 96% of Prime members are more likely to purchase from the e-commerce giant than other sites, according to a new report by Feedvisor. 

    By Erica Sweeney • March 20, 2019
  • Nordstrom's Trunk Club adds Your Picks basics to boxes

    The styling service's move follows rival Stitch Fix's similar introduction last year of add-ons like underwear, basics and accessories.

    By March 20, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Birchbox
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    Birchbox breaks out of $10 flat rate with price hikes

    The beauty subscription box service is introducing a tiered pricing structure related to its loyalty program.

    By March 19, 2019
  • With private brands, Amazon plays the long game

    Contrary to recent reports, competitors probably shouldn't count on the idea that the e-retailer's private and exclusive labels are struggling.

    By March 19, 2019
  • Study: 93% of companies with a personalization strategy boost revenue

    A brand's willingness to invest in personalization impacted its financial success in 2018, according to new research.

    By March 18, 2019
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    Retrieved from Amazon on August 07, 2018
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    WSJ: Amazon tests private label pop-ups on product pages

    The short-lived mobile experiment required shoppers to dismiss a window showing a cheaper alternative to a sponsored listing.

    By March 18, 2019
  • Column

    Retail Therapy: Williams-Sonoma interrupts Easter dinner plans

    In an attempt to take all the sentiment out of preparing family meals, the retailer is selling a $250 complete dinner for the holiday.

    By March 15, 2019
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    Sephora
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    Sephora launches store-branded credit card program

    Cardholders will receive rewards in addition to those they already get from the retailer's popular Beauty Insider program.

    By March 15, 2019
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    Natalie Koltun/Retail Dive
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    L’Oréal deepens personalized skincare focus with uBiome partnership

    New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.

    By Natalie Black (Koltun) • March 13, 2019
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    Glamsquad
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    Glamsquad to launch makeup line in April

    The beauty service provider has capitalized on customer feedback to develop its own products, a strategy that began in December with a haircare line.

    By March 11, 2019
  • Deep Dive

    Is home goods the next retail sector ripe for disruption?

    As retailers push for new technology adoption, supply chain optimization and a digital focus, the space is being redefined and rearranged.

    By March 11, 2019
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    indochino
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    Indochino expands on the West Coast

    By the end of the year, the men's custom suit brand will have 50 showrooms across North America.

    By March 11, 2019
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    Aurimas, Flicker
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    WWD: Walmart cuts a deal with men's grooming brand

    Johnny's Chop Shop, which launched out of the Topshop men's department, is selling products in 3,500 Walmart stores.

    By March 8, 2019
  • Column

    Retail Therapy: The brand that Ambush-ed customers with a $400 clothespin

    Fashion is quickly becoming a game of reaching into the junk drawer and selling the first thing that comes out. But for several times its value, of course.

    By March 8, 2019
  • Google dives deeper into visual search with shoppable ads in Images

    The search giant's new features make its platform more directly competitive with Pinterest.

    By Robert Williams • March 7, 2019
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    Bonobos
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    Bonobos debuts women's collection, male allyship campaign

    "The whole concept of male allyship is sort of the next phase in this fight toward gender equality," CEO Micky Onvural said.

    By March 7, 2019
  • Sponsored by Selligent

    The case for personalization

    Consumer personalization is evolving rapidly. It’s imperative marketers meet these consumer demands.

    March 7, 2019
  • AmazonFresh to feature sponsored products on website

    The content, which will appear to U.S. shoppers where the service is available, will create a way for food brands to stand out.

    By Lauren Manning • March 6, 2019
  • T.J. Maxx gamifies pop-up experiences via Instagram

    Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.

    By Erica Sweeney • March 6, 2019
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    Modcloth
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    ModCloth debuts celeb-studded campaign for International Women's Day

    "Against the Current" stars singer Halsey and several actresses, and includes a TV ad buy, out-of-home takeovers and mini documentaries.

    By Erica Sweeney • March 6, 2019
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    CVS Pharmacy
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    Digitally native brands on the power of brick and mortar

    Founders and CEOs at digital-first businesses at Shoptalk predict their business models will need to move beyond early strategies like social media marketing to preserve customer relationships.

    By March 6, 2019
  • The shift to community-driven marketing

    Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.

    By March 5, 2019
  • Sponsored by Klaviyo

    How three ecommerce brands grow revenue by marketing all year round

    Black Friday and Cyber Monday should not be the end-all-be-all for your business. Learn how 3 brands maintain momentum year-round.

    March 5, 2019
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    Paul Hanaoka
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    Retail jumps to biggest buyer of mobile ads in second half of 2018

    Retailers spent more on mobile advertising than the media, finance and automotive industries, a study by Smaato found.

    By Robert Williams • March 4, 2019
  • Column

    Retail Therapy: Add this to the list of reasons millennials can't buy houses

    Footwear retailer Saucony's latest drop feeds consumers' avocado obsession.

    By March 1, 2019