Marketing: Page 128


  • Wayfair to launch livestreaming service on Way Day

    It is the company's second year hosting the sales event, which points to a larger trend of retailers creating shopping holidays.

    By April 8, 2019
  • Guess joins resale buzz with vintage collection

    The brand joins many retailers and online specialists in looking to the past for future sales, as second-hand growth outpaces the overall apparel market.

    By April 8, 2019
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
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    Retail Therapy: Meet Crocs' goth cousin

    An Etsy shop is selling a pair of the shoes decked out in spikes, studs and chains for a breezy $250.

    By April 5, 2019
  • Adidas inks Beyoncé partnership, Ivy Park relaunch

    The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.

    By April 5, 2019
  • CNBC: Amazon demotes private label ads

    The change to the private label product ads comes as major tech companies face regulatory scrutiny by public officials and rival brands.

    By Erica Sweeney • April 5, 2019
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    Retrieved from Walmart on April 04, 2019
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    Walmart rolls out new baby registry experience

    The company is placing personalization and its mobile app at the forefront of the process.

    By April 4, 2019
  • Ascena debuts cross-brand loyalty program

    Ann Taylor, LOFT, Lou & Grey, Ann Taylor Factory and LOFT Outlet are letting customers, including those without a store card, earn points across banners.

    By April 4, 2019
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    Reebok
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    'It was embarrassing': Why Reebok's digital strategy changed

    Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is addressing those problems.

    By April 4, 2019
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    Reebok
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    Reebok kicks up 1st loyalty program

    The athletics brand also announced a new digital strategy, which includes a complete website redesign in the next month.

    By April 3, 2019
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    https://www.businesswire.com/news/home/20190402005318/en
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    Staples launches brand revamp

    The retailer also revealed five private labels and appears to be emphasizing its consumer-facing operations, but it has abandoned its coworking pilot.

    By April 2, 2019
  • Qurate
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    Cara Salpini/Retail Dive
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    QVC plans 1st exclusive beauty brand

    Carmindy Beauty will be developed with Batallure Beauty and will sell exclusively on the video commerce platform when it debuts in September.

    By April 2, 2019
  • Sponsored by Selligent

    Q: How can retailers make consumers love their brand? A: Marketing personalization!

    There are three proven marketing personalization strategies that retailers can use when building or maintaining a brand.

    By Gregg Turek • April 2, 2019
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    Paul Hanaoka
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    In-app native ads led app installs during holidays, study says

    Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.

    By Robert Williams • April 1, 2019
  • How to tap into Gen Z’s $143B spending power by smartphone

    These consumers actively use mobile devices, but don't value e-commerce as much as millennials, according to market intelligence firm Numerator. 

    By Lauren Manning • April 1, 2019
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    Yujin Kim/Retail Dive
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    Take Care: How an indie store is merging coworking and retail

    Becky Waddell launched a wellness-oriented office space inside her Washington, D.C. store and tapped into an emerging trend.

    By April 1, 2019
  • Sally Beauty brings Instagram shopping, Apple Pay to revamped mobile site

    A "shop by solution" feature gets people customized recommendations based on their needs.

    By Robert Williams • March 29, 2019
  • H&M launches branding campaign to attract talent

    Retailers that prioritize the promotion of their brand as an employer may see a recruiting boost, experts say.

    By Valerie Bolden-Barrett • March 28, 2019
  • Influencer marketing startup Tribe snaps up $7.5M

    The self-serve marketplace that helps brands acquire content from micro-influencers is also making a move into the U.S. market.

    By March 28, 2019
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    Instagram
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    Asos, Dunkin’ boost engagement with poll stickers on Instagram Stories ads

    Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.

    By Robert Williams • March 28, 2019
  • Wayfair opens first physical store

    The Natick, Massachusetts, location features virtual reality technology and complimentary design consultations.

    By Updated Aug. 26, 2019
  • Nike House of Innovation New York storefront
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    Courtesy of Nike
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    Nike reports strong numbers, faces racial discrimination suit

    Growth in women's is over-indexing men's, CEO Mark Parker said, but the retailer's workplace culture has once again come under scrutiny.

    By March 22, 2019
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    Saucony
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    Column

    Retail Therapy: Fast-food chains serve up absurdity

    Dunkin', McDonald's and Burger King attempt to feed consumers' appetites in a less traditional way.

    By March 22, 2019
  • Walmart CTO departs to lead Pinterest engineering team

    The aspirational social media site is undergoing internal changes, including filing a confidential IPO with the SEC last month.

    By Samantha Schwartz • March 22, 2019
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    Century 21
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    Century 21 taps real New Yorkers in spring campaign

    The iconic Manhattan retailer's messaging, awash in pastels, emphasizes the deals that fashionistas can find at its off-price stores.

    By March 21, 2019
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    Retrieved from Amazon on March 18, 2019
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    CNBC: Amazon suspends ads for products that don't make money

    Amid a push to drive profitability for low-margin goods, the e-commerce company is reportedly pressuring brands to slash prices if they want to advertise products.

    By Erica Sweeney • March 21, 2019