Marketing: Page 112
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Deep Dive
The department store of the 21st century isn't Macy's
The retailer has whittled its footprint, embraced fresh concepts and unleashed a new strategy. But the magic? It's now found elsewhere.
By Daphne Howland • Oct. 9, 2019 -
New Toys R Us turns to Target to support online sales
The resurrected toy retailer relaunched its website and packed it full of advice and tips for shoppers, but is leaving actual sales to the retail giant.
By Ben Unglesbee • Oct. 8, 2019 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Adidas first to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro graphics.
By Robert Williams • Oct. 8, 2019 -
Victoria's Secret turns to UK's Bluebella in brand refresh
The company appears to be tweaking its sexy image to one of empowerment as it stakes its comeback in part on collaborations.
By Daphne Howland • Oct. 7, 2019 -
Deep Dive
Who really killed Blockbuster?
With one store left in the world, the video rental chain's approaching extinction is a reminder of all the things that can go wrong in retail.
By Ben Unglesbee • Oct. 7, 2019 -
Over half of shoppers use subscription box services
Dollar Shave Club leads the pack as more retailers and brands introduce subscription services.
By Tatiana Walk-Morris • Oct. 4, 2019 -
Column
Retail Therapy: Skechers is the younger sibling that can't stop copying Nike
The Oregon-based sportswear retailer is suing the casual footwear brand, alleging it "Skecherized" its designs.
By Caroline Jansen • Oct. 4, 2019 -
Google intros price-tracking, enhanced visual search in latest e-commerce bid
Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the holiday shopping season.
By Peter Adams • Oct. 4, 2019 -
Kardashian-Jenner family launches apparel resale business
The new venture taps into a lucrative apparel trend that is growing as shoppers both look for deals and support sustainability efforts.
By Kaarin Moore • Oct. 3, 2019 -
Opinion
Black Friday: Influencer marketing tips to add to your shopping list
Work early, partner with influencers you trust and focus on the right kind of content, Magda Houalla, head of brand strategy at AspireIQ, writes.
By Magda Houalla • Oct. 2, 2019 -
Stein Mart revamps loyalty program
In addition to doubling the number of points earned through its credit card, a pilot program is also in the works to expand rewards beyond cardholders.
By Lisa Rowan • Oct. 2, 2019 -
Neiman Marcus introduces 'Clean Beauty' online shop
The move follows a trend of retailers highlighting products that have safe or environmentally friendly ingredients.
By Tatiana Walk-Morris • Oct. 2, 2019 -
Adidas, Levi’s, Michael Kors test product launch alerts on Instagram
Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.
By Robert Williams • Oct. 1, 2019 -
Gen Z sways household buying decisions after seeing Snapchat ads
Though the majority of the group aren't the primary household purchasers, 63% of sales for CPG advertisers were linked to ads seen only by the demographic.
By Natalie Black (Koltun) • Sept. 30, 2019 -
Mattel challenges norms with customizable, gender-inclusive doll line
Kids don't want their toys dictated by gender norms, according to the toymaker's research.
By Barry Levine • Sept. 30, 2019 -
Column
Retail Therapy: Hefty's new product is hot garbage
The brand unveiled limited-edition trash bags with phrases like "Feeling like garbage today" so consumers can channel their trashiest selves.
By Caroline Jansen • Sept. 27, 2019 -
Inventory-free showrooms 'super-charge' customers
Shoppers interacting with a brand at a physical location bought more, spent more and returned less, according to new academic research.
By Daphne Howland • Sept. 27, 2019 -
Lululemon to shutter Ivivva brand by mid-2020
The retailer will wind down the kids business, including its online presence and seven physical locations, a spokesperson said.
By Cara Salpini • Sept. 26, 2019 -
Despite economic concerns, shoppers to spend more on 2019 holidays
Millennials plan to spend 15% more than the average shopper and 25% more than baby boomers, an OpenX Technologies report found.
By Tatiana Walk-Morris • Sept. 24, 2019 -
In-store shopping still popular across age demographics
New research from Blackhawk Network shows 28% of consumers are shopping in stores more often than last year, while only 9% are shopping less.
By Lisa Rowan • Sept. 24, 2019 -
Retailers shutter doors in solidarity with climate change strike
Patagonia, Lush and others closed stores and even their e-commerce sites on Friday as young people worldwide led protests demanding action.
By Daphne Howland • Sept. 23, 2019 -
Column
Retail Therapy: The one where Ralph Lauren and Rachel Green collaborate
In honor of the 25th anniversary of "Friends," the designer created a special capsule collection inspired by the fashion-forward TV character.
By Caroline Jansen • Sept. 20, 2019 -
Toys R Us, Candytopia partner for experiential pop-ups
The concepts include interactive playrooms and brand installations, and are headed for Chicago and Atlanta during the holiday season.
By Ben Unglesbee • Sept. 19, 2019 -
Casper jumps on the CBD bandwagon with sleep gummies
The mattress brand is among the latest to capitalize on the $150 billion cannabis market.
By Caroline Jansen • Sept. 19, 2019 -
What is it about Tmall?
The importance of the trusted Chinese platform to Western brands that want to engage with shoppers in the country continues to grow.
By Tatiana Walk-Morris • Sept. 19, 2019