Marketing: Page 111
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NBCUniversal rolls out shoppable ad unit
The media company aims for a more integrated approach to direct-to-consumer sales through smartphones.
By Robert Williams • Oct. 29, 2019 -
Macy's unveils holiday experiences and services
The retailer may have an edge thanks to its long association with the season but must contend with fiercer competition from discounters.
By Daphne Howland • Oct. 29, 2019 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Etsy's holiday hotline pushes personalization, free shipping
Callers during the three-hour event will receive an emailed list of shopping ideas and a gift card.
By Lisa Rowan • Oct. 29, 2019 -
Jenny Craig to arrive at 100 Walgreens stores next year
The tie-up furthers the drugstore's push to forge strategic partnerships, but quarterly front-of-store sales declines underscore its challenges.
By Daphne Howland • Oct. 28, 2019 -
Deep Dive
Has inclusive beauty really expanded the industry's palette?
Pioneers like Fenty Beauty pushed brands to think about who was being ignored, but change has been slow and many say there's more to be done.
By Cara Salpini • Oct. 28, 2019 -
Deep Dive
Welcome back, Toys R Us. Your market is tougher than ever.
After knocking the retailer out of existence last year, Walmart, Amazon and Target took over the toy category. This holiday season, they're playing to lock down market share.
By Ben Unglesbee • Oct. 28, 2019 -
Column
Retail Therapy: 7 Halloween costumes we didn't know we needed
A "sexy" college admission scandal costume and scary adorable items for dogs round out the best and worst products available.
By Caroline Jansen • Oct. 25, 2019 -
Target takes on Amazon with enhanced holiday fulfillment
This season, the mass merchant is spending nearly $50 million more in payroll to bulk up customer service and is adding special loyalty perks.
By Daphne Howland • Oct. 24, 2019 -
Walmart kicks off holiday discount festivities early
The retail giant is touting its discounts across gifting categories and an expanded suite of customer services as it goes to war with Amazon.
By Ben Unglesbee • Oct. 24, 2019 -
Deep Dive
Can Amazon ever compete on quality?
The e-commerce giant stakes its value proposition on a "price, selection, convenience" trifecta. But as its Marketplace grows, it's not always clear where "quality" fits in.
By Daphne Howland • Oct. 24, 2019 -
United Colors of Benetton tests a US comeback
The Italian apparel company is poised to open a pop-up location in California as it considers a relaunch of its permanent stores.
By Kaarin Moore • Oct. 23, 2019 -
In fifth year of #OptOutside, REI urges members to 'opt to act'
"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.
By Cara Salpini • Oct. 23, 2019 -
EBay expands ‘holiday creep’ campaign with Twitter jargon jar
The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on the social media platform.
By Robert Williams • Oct. 21, 2019 -
Amazon ranks 3rd among the most valuable brands on Earth
Sportswear players, fast-fashion retailers and luxury brands also held some of the top spots among Interbrand's global rankings.
By Ben Unglesbee • Oct. 18, 2019 -
Column
Retail Therapy: Neiman Marcus brings the holiday cheer
The retailer released its annual gift guide and it includes everything from a champagne vending machine to a $70,000 dog house.
By Caroline Jansen • Oct. 18, 2019 -
Macy's revamps menswear department at Herald Square
The approach, which includes space for a rotating curation of brands every few weeks, will be expanded to the department store's other flagships as well.
By Daphne Howland • Oct. 18, 2019 -
Accenture: More consumers willing to share data when there's transparency
However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.
By Robert Williams • Oct. 17, 2019 -
Store concept b8ta expands into fashion, lifestyle
A year after Macy's investment, the "retail as a service" platform is moving into apparel at a location dubbed "Forum" in Los Angeles.
By Daphne Howland • Oct. 17, 2019 -
Lady Gaga, Rihanna and the Kardashians: The rise of celebrity retailers
While businesses have often seen other stores as their biggest rivals, the rich and famous are a force to be reckoned with.
By Kaarin Moore • Oct. 17, 2019 -
Victoria's Secret ushers in uncertainty amid corporate job cuts
The brand's motives for slashing some 50 positions are unclear, following an optimistic shareholders meeting just last month.
By Daphne Howland • Oct. 11, 2019 -
Retailers spent 6% less on holiday ads in 2018
Social media and digital advertising took the lead in spending growth.
By Tatiana Walk-Morris • Oct. 11, 2019 -
Column
Retail Therapy: Best friends on the lam edition
If you are suspected of funneling foreign funds to politicians you are going to need some products to support those life decisions.
By Kaarin Moore • Oct. 11, 2019 -
Michael Kors doubles active users with Facebook Messenger tie-in
The fashion brand's campaign for a new fragrance lets users enter a chance to meet model Gigi Hadid.
By Robert Williams • Oct. 11, 2019 -
Private label sales growing four times faster than national brands
A looming recession will only fortify private labels at a time when mass merchants and grocers have upped their game, says Coresight Research.
By Daphne Howland • Oct. 9, 2019 -
Study: Social media overtakes print for 1st time in global ad spending
Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.
By Robert Williams • Oct. 9, 2019