Marketing: Page 110
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Crisis Management: How a bad Q1 and a small assortment turned into a good year for Mack Weldon
The DTC brand's bottoms business is up "well over 100%" year over year as the company capitalizes on comfort clothing trends.
By Cara Salpini • Jan. 5, 2021 -
Walmart boosts new advertisers on media network by 40%
A self-serve platform that launched in January is now responsible for half of the retail chain's ad revenue from sponsored products.
By Robert Williams • Dec. 22, 2020 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok
While the number of Instagram #ad posts declined this year, sponsored Stories on the platform and TikTok activity rose, Klear found.
By Chris Kelly • Dec. 22, 2020 -
Retrieved from Party City on December 18, 2020
ColumnRetail Therapy: Party City says 'FU' to 2020
As the year that was defined by disruption and uncertainty comes to a close, the retailer is gearing up for the celebration of a lifetime.
By Caroline Jansen , Maria Monteros • Dec. 18, 2020 -
With an end to pandemic struggles in sight, beauty looks toward a prettier future
Unlike apparel, which will face a longer recovery, beauty could be back to 2019 levels by the first half of 2021, according to McKinsey.
By Cara Salpini • Dec. 17, 2020 -
Rebag opens micro-store in NYC
Customers can both shop and sell their luxury accessories at the new 180-square-foot store at The Shops at Columbus Circle.
By Kaarin Moore • Dec. 17, 2020 -
Instagram debuts Shopping in Reels
Brands and creators can tag products in the videos they post, which users are able to view or purchase from directly.
By Tatiana Walk-Morris • Dec. 15, 2020 -
Bed Bath & Beyond, Shipt partner on same-day delivery promotion
Free, same-day delivery will be available for a limited time as part of an effort to help customers beat the holiday shipping rush.
By Tatiana Walk-Morris • Dec. 15, 2020 -
Revlon names new CMO after financing deal
Martine Williamson returns to the beauty brand, this time as chief marketing officer.
By Maria Monteros • Dec. 14, 2020 -
'We're about millimeters in terms of fit': How Wacoal and Lively found a shared purpose
Michelle Cordeiro Grant's startup was acquired last year by the department store mainstay, but the two have more in common than appears at first blush.
By Cara Salpini • Dec. 14, 2020 -
Retrieved from Ikea Canada on December 10, 2020
ColumnRetail Therapy: Ikea flatpacks its way into the holidays
The Swedish furniture retailer created a kit to transform some of its most famous furniture pieces into easily assembled sweet treats.
By Caroline Jansen • Dec. 11, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 11, 2020 -
David's Bridal unveils loyalty program
The service allows brides to accrue points for gifts like honeymoons and luxury handbags, with the help of wedding guests and friends.
By Tatiana Walk-Morris • Dec. 9, 2020 -
Retrieved from Ikea on December 08, 2020
Ikea halts production of catalog after 70 years
The move is part of an ongoing effort from the Swedish furniture retailer to focus on its digital channels.
By Caroline Jansen • Dec. 8, 2020 -
Why 20 brands are sending out a joint holiday catalog this season
Born out of the crisis of the pandemic, the Mission Brand Alliance is looking to push consumers to other values-driven brands by banding together.
By Cara Salpini • Dec. 7, 2020 -
Levi’s unveils clothes for Snapchat Bitmoji and their real-life counterparts
The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.
By Robert Williams • Dec. 7, 2020 -
Walgreens debuts retail media network, with revamped loyalty program front and center
The pharmacy chain follows chief rival CVS in pushing an ad engine that looks to seize on growing marketer demand for first-party data to support digital ads.
By Peter Adams • Dec. 7, 2020 -
Belk offers virtual festivities for the holidays
Activities include phone calls from Santa, a social media decorating contest and surprise gift cards tied to its in-store and curbside pickup services.
By Tatiana Walk-Morris • Dec. 4, 2020 -
Column
Retail Therapy: Lady Gaga and Mariah Carey lean into their sweet sides
With the holiday season well underway and consumers reaching for more treats, the celebrities each launched cookie products.
By Caroline Jansen • Dec. 4, 2020 -
30 minutes with Adore Me's marketing and design chiefs
Helen Mears and Chloe Chanudet talk about how they've built the DTC brand's marketing and product strategy over the years.
By Cara Salpini • Dec. 3, 2020 -
J.C. Penney plans new beauty concept
On the heels of a deal between Sephora and Kohl's, a J.C. Penney spokesperson said the department store is developing a new beauty offering.
By Cara Salpini • Dec. 2, 2020 -
How COVID-19 could disrupt store credit cards
Despite a pandemic-induced recession and uncertainty over another federal stimulus bill, store cards remain a channel for customer engagement.
By Tatiana Walk-Morris • Dec. 2, 2020 -
Sephora to open 850 Kohl’s shop-in-shops in break with J.C. Penney
By 2023, the beauty retailer will be winding down its partnership with one department store and ramping up its deal with another.
By Cara Salpini • Dec. 1, 2020 -
Under Armour, Steph Curry launch brand
Innovative footwear, apparel and accessories are features of the collection, with a focus on expanding sports participation for underserved kids.
By Daphne Howland • Dec. 1, 2020 -
Best Buy tests limited SKUs on store floor to make space for fulfillment
The retailer will add 90 ship-from-store hubs during the holiday season, supplementing the 250 ship-from-store locations it piloted in September.
By Shefali Kapadia • Nov. 30, 2020