It's been another weird week in retail. ThirdLove launched a new campaign, Hawaiian Tropic debuted limited-edition bath bombs and rapper Macklemore released a golf apparel brand.
This, and more, in this week's retail therapy.
ThirdLove tells women they deserve better — better bras
Valentine's Day is over. It's time to get over your ex.
For ThirdLove's most recent campaign, your "ex" is your uncomfortable bra.
ThirdLove's new comedic brand campaign encourages women to end their bad "bra-lationships," citing internal data that over 70% of women wear the wrong bra size.
The ad depicts scenarios where fictional character Dr. Bar'Bra holds a support group for women who have been personally victimized by undergarments that lack support or don't fit well, adhering to the brand's core promise to find the perfect fit.
"With the vast majority of women wearing the wrong bra size, we're thrilled to work alongside the creative masterminds at Harmon Brothers, whose humorous and relatable perspective easily takes the pain out of finding the perfect bra and giving your boobs the ThirdLove they deserve," Heidi Zak, ThirdLove's co-founder and CEO, said in a press release Tuesday.
The campaign follows a series of recent initiatives from the company. Last week, ThirdLove launched loungewear products — its first expansion outside of its core category. The company also announced plans last month to launch a new 3D online fit quiz that uses 3D rendering and animation, called "The Fitting Room."
Hawaiian Tropic launches vacation-themed bath bombs
In a pandemic world, traveling is hard. And the winter weather doesn't make it easier.
While traveling to your dream vacation may not be possible this year, don't let it stop you from chasing the feeling. Grab a towel and head to the bathtub, and escape to your dream vacation — one bath bomb at a time.
Skincare brand Hawaiian Tropic launched a limited-edition bath bomb collection, which takes inspiration from different escape vacations.
There are four scents and colors available: The Tropical Retreat, The Desert Oasis, The Hot Springs Sanctuary, and The Après Spa. Each product is inspired by the scent of Hawaiian Tropic's Weightless Face Sunscreen, which includes ingredients like Vitamin E and essential oils.
The company is also launching sweepstakes to go with the launch. Hawaiian Tropic is giving away some bath bombs for free on Instagram. Interested participants have to write their dream vacation spot on Hawaiian Tropic's Instagram entry post.
One winner will receive a special "Golden Bath Bomb," which will include a luxury trip for two in Palm Springs. The sweepstakes entry period ends at 12 p.m. EST on March 7.
Macklemore launches golf apparel brand
Grammy Award-winning rapper Macklemore's obsession with golf started two years ago after hitting a 5-iron out of the sand.
"I randomly played one day after Thanksgiving in 2018 and hit a 5-iron out of the sand," Macklemore said at a presser ahead of the AT&T Every Shot Counts Charity Challenge. "I hit it pure and I have been very addicted ever since."
His addiction to the game has now turned into a fashion brand.
Bogey Boys, a golf and lifestyle brand, launched online Wednesday and offers free shipping for orders above $175. The brand includes a selection of polos, hats, button-ups, pants and accessories.
The prices of the products vary. The brightly colored polos in the collection are priced at about $80, button-ups cost $100 and pants cost $120.
In a promotional video, the rapper said he's been working on the line for 18 months. "A lot of people know me for music, but I'm also a golfer," he said.
Earlier this month, Macklemore and teammate Alfonso Ribeiro, an actor from "The Fresh Prince of Bel-Air," won the celebrity challenge event prior to the AT&T Pebble Beach Pro-Am tournament.