Marketing: Page 109


  • Canopy Growth and Martha Stewart
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    Courtesy of CNW Group/Canopy Growth Corporation
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    Column

    Retail Therapy: Martha Stewart releases CBD line for dogs

    The lifestyle guru partnered with Canopy Growth to produce cannabidiol products for pups. Because they get stressed too.

    By Maria Monteros • Jan. 29, 2021
  • Walmart Store Exterior at Night
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    Courtesy of Walmart
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    Walmart announces overhaul of ad business

    Now known as Walmart Connect, the retail media network is looking to scale into a top 10 offering by developing its own demand-side platform.

    By Peter Adams • Jan. 28, 2021
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Target
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    Courtesy of Target
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    Target partners with Levi’s for lifestyle collection

    The big-box retailer is launching a limited-edition line with Levi Strauss, which includes home, pet, accessories and apparel.

    By Maria Monteros • Jan. 28, 2021
  • Small format ‘Bloomies’ to open this fall

    The 22,000-square-foot store is being built in the Mosaic District in Virginia and marks yet another blow to the traditional mall from parent Macy's.

    By Jan. 27, 2021
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    Cara Salpini/Retail Dive
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    How DTC brands will approach physical retail in 2021

    As cities empty and landlords look to ink deals, digitally native brands might have a chance to accelerate their brick-and-mortar strategies.

    By Jan. 26, 2021
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    Retrieved from Ipsy on January 25, 2021
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    Ipsy launches personal care brand Refreshments

    The brand includes products like body cream and razor kits at a time when the makeup category has suffered due to a shift in consumer focus.

    By Jan. 25, 2021
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    Retrieved from American Airlines on January 22, 2021
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    Column

    Retail Therapy: American Airlines launches wine club

    The company announced this week it will offer consumers the opportunity to enjoy its selection of onboard wines from the comfort of their homes.

    By Jan. 22, 2021
  • Nike's Nike by Eugene store concept
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    Permission granted by Nike
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    Nike pushes small-format expansion with new Nike Live store in Oregon

    A location in the athletics retailer's birthplace comes after executives detailed plans over the summer for up to 200 small-format stores.

    By Jan. 22, 2021
  • Anne Klein partners with Facebook for livestream shopping.
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    Courtesy of Anne Klein
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    Retail marketers invest in livestreams to establish shopping’s ‘next normal’

    The tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.

    By Robert Williams • Jan. 22, 2021
  • Bombas' underwear line
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    Permission granted by Bombas
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    DTC sock brand Bombas expands into underwear

    With the new product, the company will sell three key basics categories: socks, underwear and T-shirts.

    By Jan. 21, 2021
  • Pinterest’s new ad format automates personalized messaging

    The new performance-driven format comes as Pinterest looks to support shopping-related behaviors on its platform. 

    By Robert Williams • Jan. 20, 2021
  • Thinx's activewear line
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    Permission granted by Thinx
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    Thinx expands into activewear

    The collection will sell through Nordstrom as well as the company's own website, and all products feature absorbent technology.

    By Jan. 20, 2021
  • CMOs to rely on low-risk strategies in 2021: report

    A report from Gartner indicates that nearly three quarters of chief marketing officers will bank on existing consumers this year rather than new ones.

    By Maria Monteros • Jan. 20, 2021
  • Mobile ad spending surged 26% in 2020 as pandemic fueled demand: report

    Consumers also showed greater willingness to conduct transactions through their phones, spending $143 billion on mobile apps in 2020, per App Annie. 

    By Peter Adams • Jan. 19, 2021
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    Retrieved from Clio Awards on July 13, 2020
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    Nike’s apps played crucial role in driving engagement, 2020 digital sales growth

    Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.

    By Robert Williams • Jan. 15, 2021
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    Courtesy of Girl Scouts of the USA
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    Column

    Retail Therapy: Girl Scout cookies are out for delivery

    The organization partnered with Grubhub to get cookies delivered to people's doors this season.

    By Maria Monteros • Jan. 15, 2021
  • Market by Macy's
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    Courtesy of Macy's
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    Macy’s opens second Market by Macy’s strip center location

    The department store is moving forward with a strategy, announced before the pandemic, to run smaller off-mall stores, but it has a lot to prove.

    By Jan. 14, 2021
  • Hudson to use Amazon's Just Walk Out technology in select stores.
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    Courtesy of Hudson
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    Hudson to introduce Amazon’s Just Walk Out tech in airport stores

    The tech, which doesn't require shoppers to download an app, will first appear at Dallas Love Field Airport. Additional rollouts are planned for later this year. 

    By Jan. 14, 2021
  • External shot of a Restoration Hardware storefront.
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    The image by wpktsfs is licensed under CC BY-SA 3.0
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    A closer look at RH’s Aspen ‘ecosystem’

    The brand last week made an investment into a major Colorado real estate development, which includes stores, restaurants, residences and a spa.

    By Jan. 14, 2021
  • Bed Bath & Beyond taps Target, Macy's vets to build out its marketing team

    Jim Reath will serve as senior vice president of marketing, while Kristi Argyilan will act as senior vice president of brand innovation.

    By Jan. 13, 2021
  • Ads on Facebook may not be that important for brands after all, Forrester data shows

    An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year. 

    By Jan. 13, 2021
  • Person with a mask on looks into a store window while holding shopping bags.
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    Getty Images
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    Deep Dive

    9 retail trends to watch in 2021

    The pandemic will continue to reshape the industry and accelerate trends from consumer preferences to industry norms and structures in the year ahead. 

    By , , , , , Maria Monteros • Jan. 12, 2021
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    Courtesy of J.C. Penney
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    J.C. Penney revamps activewear private brand as the category surges

    The department store, fresh out of bankruptcy, is upgrading its private labels and introducing new ones, a strategy Target has pursued with great success.

    By Jan. 8, 2021
  • Ben & Jerry's launches ice cream into stratosphere for tie-in with Netflix's 'Space Force'
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    Courtesy of Ben & Jerry's
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    Column

    Retail Therapy: 6 retail moments we're happy to have left in 2020

    While the pandemic disrupted nearly every aspect of our lives, there was one thing we all could count on: brands cashing in on absurdity.

    By Jan. 8, 2021
  • Athleta launches into sleepwear
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    Permission granted by Athleta
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    As comfort clothing grows, Athleta launches into sleepwear

    The Gap-owned brand pitched sleepwear as a "natural extension" that could introduce new customers to its products.

    By Jan. 6, 2021