Marketing: Page 109
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Retrieved from Mikkeller on July 10, 2020Column
Retail Therapy: Burger King brews up the perfect combo
In partnership with Danish craft brewer Mikkeller, the fast-food chain created a nonalcoholic beer, The King's Cup, to serve in Denmark and Sweden.
By Caroline Jansen • July 10, 2020 -
Column
SKU'd: Does Gap have a Kanye West problem?
From "College Dropout" to presidential hopeful. If you hitch your brand to a mercurial superstar you better be ready for the ride.
By Kaarin Moore • July 10, 2020 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Nike opens latest store concept: Nike Rise
The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.
By Cara Salpini • July 10, 2020 -
How COVID-19 boosted QVC, HSN and livestreaming
As the veteran telecommerce networks adapt to the challenges of the pandemic, other brands are catching up to the future of livestreaming.
By Tatiana Walk-Morris • July 9, 2020 -
CVS offers gifts to shoppers who link mobile app to loyalty rewards
The retailer is one of several companies that are encouraging shoppers to use their smartphones for loyalty programs that drive repeat business.
By Robert Williams • July 7, 2020 -
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Through experiences powered by its mobile app, the retailer aims to connect with parents trying to keep their kids engaged this summer.
By Dianna Christie • July 7, 2020 -
DTC brands struggled with profitability prior to COVID-19. Now what?
While the pandemic provided some relief to high customer acquisition costs in the near term, it doesn't necessarily equal long-term profit.
By Caroline Jansen • July 6, 2020 -
Adidas HR chief out as employees seek more diversity
In a statement on her departure, Karen Parkin said that "to unify the organization it would be better for me to retire and pave the way for change."
By Cara Salpini • July 1, 2020 -
Deep Dive
Will the protests be a turning point for diversity in athletics retail?
The backlash and resulting action at top sportswear brands is a microcosm of an issue that's being tackled with renewed force in every area of retail.
By Cara Salpini • June 30, 2020 -
Google extends free product listings to search results
Free listings for brands and retailers are part of the search giant's increased push into e-commerce.
By Robert Williams • June 30, 2020 -
Bollé unleashes sunglass try-on experience on Instagram
The AR feature has a viewpoint for each camera on a smartphone, and helps customers find nearby retailers that carry the brand.
By Robert Williams • June 30, 2020 -
Retrieved from Lush on June 26, 2020Column
Retail Therapy: Lush UAE develops a product to make hand washing a breeze
The cosmetics brand created a soap designed to dissolve in 30 seconds, which it will provide for free across Dubai through a partnership with Deliveroo.
By Caroline Jansen • June 26, 2020 -
Sephora launches on Instagram checkout with over 80 brands
The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.
By Cara Salpini • June 24, 2020 -
North Face, Patagonia, REI boycott Facebook after calls from civil rights groups
Others have since joined the #StopHateforProfit campaign, which seeks to pressure the social network to be more aggressive in removing hate speech.
By Robert Williams • Updated June 24, 2020 -
Google unveils shoppable video ads for YouTube
In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.
By Robert Williams • June 23, 2020 -
David’s Bridal, Popwallet partner for marketing via mobile wallets
The effort will allow customers to obtain offers and deals directly on their smartphones.
By Tatiana Walk-Morris • June 22, 2020 -
Column
Retail Therapy: Busch takes inspiration from Willy Wonka in latest campaign
The beer maker launched a contest where fans could win a $5,000 outdoor vacation if their Busch-branded puzzle features a golden can.
By Caroline Jansen • June 19, 2020 -
Crisis Management: How two DTC brands found success in the midst of a pandemic
While much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes as more shoppers are pushed online.
By Cara Salpini • June 17, 2020 -
Retrieved from HGTV on June 12, 2020
Variety: Walmart partners with HGTV series
Home goods from the big-box retailer are key to "Design At Your Door," and shoppable articles featuring the products will appear on HGTV.com.
By Peter Adams • June 16, 2020 -
Snapchat debuts AI-powered lenses, mini apps, real-time features
Nike and Mattel are among the brands using the company's platforms for a broad range of new services.
By Robert Williams • June 15, 2020 -
Black-owned beauty brands in the spotlight
Campaigns led by Black entrepreneurs are pushing retailers and brands to take action beyond their "Black Lives Matter" social media posts.
By Daphne Howland • Updated June 12, 2020 -
Retrieved from Boy Smells on June 12, 2020Column
Retail Therapy: Boy Smells releases 'genderful' collection
The candle and intimate apparel brand created a collection in celebration of Pride month with proceeds going toward The Trevor Project.
By Caroline Jansen • June 12, 2020 -
Klarna debuts ‘Vibe’ no-fee loyalty program
Members will earn points wherever they make purchases through the company's app, or at physical stores where they use Klarna.
By Tatiana Walk-Morris • June 12, 2020 -
Retrieved from Amazon on January 02, 2019
Voice assistants deepen ties with brands, study says
In using voice apps, 95% of U.K. families said it's important that the app be from a brand they know.
By Robert Williams • June 11, 2020 -
Column
SKU'd: When mall stores went to fashion week
Recognizable brands once flirted with high fashion. But that may all be over as even luxury companies try to reimagine the future of runway shows.
By Kaarin Moore • June 11, 2020