Marketing: Page 109
-
Column
Retail Therapy: Martha Stewart releases CBD line for dogs
The lifestyle guru partnered with Canopy Growth to produce cannabidiol products for pups. Because they get stressed too.
By Maria Monteros • Jan. 29, 2021 -
Walmart announces overhaul of ad business
Now known as Walmart Connect, the retail media network is looking to scale into a top 10 offering by developing its own demand-side platform.
By Peter Adams • Jan. 28, 2021 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Target partners with Levi’s for lifestyle collection
The big-box retailer is launching a limited-edition line with Levi Strauss, which includes home, pet, accessories and apparel.
By Maria Monteros • Jan. 28, 2021 -
"Mosaic District, Bright-light district in deep suburbia" by Payton Chung is licensed under CC BY 2.0
Small format ‘Bloomies’ to open this fall
The 22,000-square-foot store is being built in the Mosaic District in Virginia and marks yet another blow to the traditional mall from parent Macy's.
By Daphne Howland • Jan. 27, 2021 -
How DTC brands will approach physical retail in 2021
As cities empty and landlords look to ink deals, digitally native brands might have a chance to accelerate their brick-and-mortar strategies.
By Caroline Jansen • Jan. 26, 2021 -
Retrieved from Ipsy on January 25, 2021
Ipsy launches personal care brand Refreshments
The brand includes products like body cream and razor kits at a time when the makeup category has suffered due to a shift in consumer focus.
By Caroline Jansen • Jan. 25, 2021 -
Retrieved from American Airlines on January 22, 2021
ColumnRetail Therapy: American Airlines launches wine club
The company announced this week it will offer consumers the opportunity to enjoy its selection of onboard wines from the comfort of their homes.
By Caroline Jansen • Jan. 22, 2021 -
Nike pushes small-format expansion with new Nike Live store in Oregon
A location in the athletics retailer's birthplace comes after executives detailed plans over the summer for up to 200 small-format stores.
By Cara Salpini • Jan. 22, 2021 -
Retail marketers invest in livestreams to establish shopping’s ‘next normal’
The tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.
By Robert Williams • Jan. 22, 2021 -
DTC sock brand Bombas expands into underwear
With the new product, the company will sell three key basics categories: socks, underwear and T-shirts.
By Cara Salpini • Jan. 21, 2021 -
Pinterest’s new ad format automates personalized messaging
The new performance-driven format comes as Pinterest looks to support shopping-related behaviors on its platform.
By Robert Williams • Jan. 20, 2021 -
Thinx expands into activewear
The collection will sell through Nordstrom as well as the company's own website, and all products feature absorbent technology.
By Cara Salpini • Jan. 20, 2021 -
CMOs to rely on low-risk strategies in 2021: report
A report from Gartner indicates that nearly three quarters of chief marketing officers will bank on existing consumers this year rather than new ones.
By Maria Monteros • Jan. 20, 2021 -
Mobile ad spending surged 26% in 2020 as pandemic fueled demand: report
Consumers also showed greater willingness to conduct transactions through their phones, spending $143 billion on mobile apps in 2020, per App Annie.
By Peter Adams • Jan. 19, 2021 -
Retrieved from Clio Awards on July 13, 2020
Nike’s apps played crucial role in driving engagement, 2020 digital sales growth
Its app suite underscores a philosophy of accessibility for shoppers, while helping Nike gather data on purchasing habits, personal information and exercise routines that can inform future marketing.
By Robert Williams • Jan. 15, 2021 -
Column
Retail Therapy: Girl Scout cookies are out for delivery
The organization partnered with Grubhub to get cookies delivered to people's doors this season.
By Maria Monteros • Jan. 15, 2021 -
Macy’s opens second Market by Macy’s strip center location
The department store is moving forward with a strategy, announced before the pandemic, to run smaller off-mall stores, but it has a lot to prove.
By Daphne Howland • Jan. 14, 2021 -
Hudson to introduce Amazon’s Just Walk Out tech in airport stores
The tech, which doesn't require shoppers to download an app, will first appear at Dallas Love Field Airport. Additional rollouts are planned for later this year.
By Kaarin Moore • Jan. 14, 2021 -
The image by wpktsfs is licensed under CC BY-SA 3.0
A closer look at RH’s Aspen ‘ecosystem’
The brand last week made an investment into a major Colorado real estate development, which includes stores, restaurants, residences and a spa.
By Caroline Jansen • Jan. 14, 2021 -
Bed Bath & Beyond taps Target, Macy's vets to build out its marketing team
Jim Reath will serve as senior vice president of marketing, while Kristi Argyilan will act as senior vice president of brand innovation.
By Caroline Jansen • Jan. 13, 2021 -
Ads on Facebook may not be that important for brands after all, Forrester data shows
An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year.
By Ben Unglesbee • Jan. 13, 2021 -
Deep Dive
9 retail trends to watch in 2021
The pandemic will continue to reshape the industry and accelerate trends from consumer preferences to industry norms and structures in the year ahead.
By Daphne Howland , Ben Unglesbee , Cara Salpini , Kaarin Moore , Caroline Jansen , Maria Monteros • Jan. 12, 2021 -
J.C. Penney revamps activewear private brand as the category surges
The department store, fresh out of bankruptcy, is upgrading its private labels and introducing new ones, a strategy Target has pursued with great success.
By Daphne Howland • Jan. 8, 2021 -
Column
Retail Therapy: 6 retail moments we're happy to have left in 2020
While the pandemic disrupted nearly every aspect of our lives, there was one thing we all could count on: brands cashing in on absurdity.
By Caroline Jansen • Jan. 8, 2021 -
As comfort clothing grows, Athleta launches into sleepwear
The Gap-owned brand pitched sleepwear as a "natural extension" that could introduce new customers to its products.
By Cara Salpini • Jan. 6, 2021