It's been another weird week in retail. E.l.f Cosmetics teamed up with Chipotle for a limited-edition collection, Cadbury Creme Eggs took on a different form this season and Postmates created the easiest "cookbook" ever.
This, and more, in this week's retail therapy.
Chipotle and E.l.f. Cosmetics partner for ultimate makeup drop
You know that saying, "You are what you eat?" Well, now you can wear what you eat.
E.l.f. Cosmetics teamed up with Chipotle to create a makeup collection to make any burrito-loving fan's dream come true.
The co-branded collection is set to launch next Wednesday and includes: a 12-piece eyeshadow palette featuring colors inspired by Chipotle's ingredients (brown rice, pinto beans, guac and all), a lip gloss reminiscent of the hot sauce varieties at the chain, an "eyes chips face" makeup bag, and best of all, avocado and pit shaped makeup sponges. Adorable.
"There is nothing tastier or prettier than the combination of burritos and makeup!" said Kory Marchisotto, chief marketing officer of E.l.f. Beauty.
We can think of a couple of things slightly tastier and prettier but to each their own.
The two companies joined forces last May to create a burrito-inspired makeup kit, which coincided with a virtual prom after-party event Chipotle hosted. The kits sold out within four minutes of going live, according to the company.
But the companies have gone all-in on this latest launch. Fans can order the "Eyes. Chips. Face. Bowl" at Chipotle restaurants through March 17, which includes white rice, pinto beans, roasted chili-corn salsa, tomatillo-red salsa, guac, lettuce and a side of chips. Drag queens Trixie Mattel and Kim Chi, who curated the vegan bowl, will also come together to host a YouTube special on March 10 to discuss and test out the makeup collection.
It's become increasingly popular for fast-food chains to collaborate with consumer brands for product launches. Dunkin' in the past has teamed up with Saucony for sneakers and Homesick for candles. And McDonald's partnered with La-Z-Boy to create a couch.
'Tis the season of Cadbury Creme Eggs
With Easter just around the corner, retailers are stocking their shelves with all the goods: baskets, bunnies, jelly beans and, of course, Cadbury Creme Eggs. Love them or hate them, the soft fondant-filled chocolate eggs have become nearly synonymous with the season.
But possibly as a way to convert the haters, the brand teamed up with Goose Island to serve up their special treats in a new form: beer.
The Golden Goo-Beer-Lee Creme Stout was made available Wednesday on Goose Island's website but has quickly sold out. The brand on its website said it will release a second batch of the brew on Monday, but this time Goose Island said "when they're gone, they're gone."
Goose Island U.K.'s head brewer Andrew Walton developed the beer that has a "blend of malted barley, oats, wheat and milk sugar [that] mirrors the rich and creamy texture of the nation's favourite gooey chocolate egg," according to a company press release. To lean into the sweet treat's flavors, the beer was also brewed with cacao nibs and vanilla beans.
"With the Golden Goo-Beer-Lee Creme Stout we knew that we would be reaching a wide range of people with different levels of experience with craft beer! We wanted to make sure that for whoever tried this beer, it would be unique and delicious," Walton said in a statement. "The tasty flavours of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable."
Postmates creates the 'easiest cookbook ever'
As the pandemic confined many of us to our homes, it changed many aspects of everyday life. People started shopping online more and going to stores less and cooking more from home over eating out. But after nearly a year of cooking all day every day, people are getting tired.
But don't fret: Postmates created a "cookbook" to help get us through those days when we physically can't dice another freakin' onion.
The "Don't Cookbook" involves absolutely no cooking, and honestly, that's music to our ears. Postmates said the product features 200 pages of almost 50 "#DontCook" recipes.
"If you're looking for an easy cookbook, this might honestly be too easy," Postmates said in a blog post. "Close the pantry, turn off the oven, put away the plates. Because tonight, you're not cooking. And tomorrow, you're not cooking. And next month? Well, you get the idea."
The company printed just 200 copies of the cookbook and has since sold out. But those still interested in not cooking can join the waitlist to be informed when the company prints.