It's been another weird week in retail. The season of love is upon us and retailers are responding: Lowe's invited couples to its stores for a unique paint night, Dunkin' transformed its drive-thru into the ultimate wedding venue and Target stocked the goods to ensure everyone is taken care of this Valentine's Day.
This, and more, in this week's retail therapy.
Lowe's invites couples to its stores for a 'Night of Lowemance'
Valentine's Day is right around the corner, and like most things in the past year, it'll look a little different this time.
Gone are the days when consumers rely on the typical dinner and a movie at their local theater to woo their dates. But if you haven't given much thought yet to how you'll make the day special, don't fret. Home improvement retailer Lowe's is plotting something sure to get sparks flying.
The retailer is holding a contest to invite 50 couples to come to its stores to enjoy the ultimate splash painting night on Feb. 14. Interested couples in 10 of "America's most romantic cities" — including Chicago, Denver, Nashville and the San Francisco Bay Area — can enter the contest on Lowes.com/valentines through Sunday. Five lucky couples will be selected in each of the 10 cities, the retailer said in an announcement.
Lowe's had a blowout year at a time when much of the industry suffered from the coronavirus pandemic's effects. The increase in consumers investing in their homes and taking on more projects last year inspired the event, according to Marisa Thalberg, Lowe's executive vice president, chief brand and marketing officer.
"We thought, how better to translate all of the great DIY energy we've seen for months into some really romantic DIY energy," Thalberg said in a statement. "In a year where traditional Valentine's Day options remain limited, we are ready to turn Lowe's into the ultimate date night for a few lucky couples… that they never knew they needed."
For the many consumers living outside of the selected cities for the event, Lowe's planned something they can participate in as well. Couples can register for a virtual experience, such as a cooking class hosted by a "special guest."
Now, America can not only run on Dunkin', but also get hitched at one too
To help promote its new seasonal menu, Dunkin' offered couples in New York the chance to get married or renew their vows in one of its drive-thrus. Because absolutely nothing fills us with more love than coffee and doughnuts.
The idea was inspired by a Dunkin' general manager in Oklahoma City who was married in one of the restaurant's drive-thrus — the place where she and her husband first met.
The chain teamed up with I Do Drive Thru, a drive-up wedding service catering to those looking for a safe way to get married in the middle of a pandemic.
The contest was open to New York residents, who could post a pic on Instagram with a caption explaining why they wanted to get married at Dunkin' using the hashtag #DunkinIDoContest. The contest ran through Saturday, and winners were selected last Tuesday, according to an announcement.
But for those die-hard Dunkin' fans who may have missed the contest or reside outside of New York, the chain is opening a wedding-themed online pop-up shop.
"[T]he brand is answering the call from fans and officially bringing Dunkin' lovers the chance to bring a little pink and orange to their 'I Dos,'" the company said. The online shop will open on Feb. 11.
Target stocks the only Valentine's Day gift we need
With all the talk about date nights and weddings, it's easy to forget to treat the most important person: you.
And because it is the season of love, after all, Target is here with the perfect gift for you to channel your inner Donna Meagle and treat yo'self.
The mass merchant is selling a "Wine Is My Valentine" gift set for a mere $9.99 that comes complete with three 187 mL bottles of wine. From chardonnay to an Amador County red blend, this set is sure to bring joy to all those that consume it.
So go ahead, kick your feet up and enjoy a glass (or three — it's called self-love, baby) while reflecting on all the great things that make you, you.