The definitive guide to generational marketing

A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.

By Cara Salpini • Oct. 20, 2017

Amazon holds 68% of smart speaker market share

Sales of the technology should hit 24 million by the end of 2017, but the online titan still controls the market, according to a Strategy Analytics study.

By Dan O'Shea • Oct. 20, 2017

Explore the Trendline➔

How retailers can win over shoppers during the holidays

Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

By Retail Dive staff

These hot toys are poised for holiday hype

Toy Insider breaks down categories by age as well, in order to provide parents, grandparents, and any gift-giver (presumably including Santa Claus) with up-to-date insight on toys and children’s entertainment.

By Daphne Howland • Oct. 20, 2017

Millennials turn to Pinterest, Facebook for Halloween

Roughly 65% of millennials search social media for Halloween inspiration, looking for everything from decor to costumes, according to a study by Alliance Data.

By Cara Salpini • Oct. 19, 2017

85% of shoppers are going mobile for the holidays

Holiday shoppers are most receptive to specialized deals and offers on mobile, according to a study by YouAppi.

By Cara Salpini • Oct. 19, 2017

Google reprises holiday pop-ups in NYC and LA

Unlike last year, customers can buy Google devices on the spot.

By Daphne Howland • Oct. 19, 2017

The 91st Neiman Marcus Christmas Book is here

The department store, which is celebrating its 110th anniversary, first published its Christmas "book" in 1926 as a 16-page pamphlet sent as a Christmas card to its best customers.

By Daphne Howland • Oct. 19, 2017

2M retailers go live with Venmo app payments

After a long period of testing, users of the popular payment app can now use it to buy with retailers like Foot Locker, Lululemon Athletica and Forever 21.

By Dan O'Shea • Oct. 17, 2017

Amazon releases holiday shopping guides

In contrast to Prime Day, most items are from third-party makers, and the e-commerce giant has yet to announce any Alexa-specific promotions.

By Daphne Howland • Oct. 17, 2017

Nearly half of online shoppers report holiday frustrations

This holiday season could be bigger than ever for e-commerce, but a study by Pitney Bowes shows a growing number of unhappy online shoppers.

By Dan O'Shea • Oct. 17, 2017

6 retailers that are forgotten — but not gone

Amazon hasn't killed them. They haven't been raptured in the "retail apocalypse." Nor are they trending online or in the media. But these retailers have staying power.

By Ben Unglesbee • Oct. 16, 2017

Macy's to open again on Thanksgiving

While more retailers than ever are opting to close on the holiday, the department store retailer will open its doors at 5 p.m.

By Daphne Howland • Oct. 16, 2017

4 types of holiday shoppers marketers need to reach

Whether they're shopping early, late or all the time, there's a strategy to approaching each segment — and marketers should read up.

By Cara Salpini • Oct. 13, 2017

Gen Z, millennials make up nearly half of Black Friday shoppers

The younger generations show up in force on the shopping day, but they also spend the least during the season, according to a recent report.

By Cara Salpini • Oct. 13, 2017

Teens are turning their backs on Nike

Street styles are capturing the young generation's attention, although they're still more likely to spend money on food, according to a recent report.

By Daphne Howland • Oct. 13, 2017

Black Friday shoppers more likely than ever to go online this year

Amazon will likely reap the rewards as consumers avoid stores on the Thanksgiving weekend, but all retailers could see more online customers on the famous red letter retail days.

By Daphne Howland • Oct. 13, 2017

Target expands Google partnership with Express delivery and Voice

Target follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping. 

By Dan O'Shea • Oct. 12, 2017

Perfumania exits bankruptcy as a private company

The fragrance retailer and wholesaler emerged from bankruptcy on Wednesday as a smaller, family-owned retailer.

By Ben Unglesbee • Oct. 12, 2017

Shopping app downloads up 20% in first half of 2017

U.S. consumers now spend an average of 50 minutes in shopping app sessions each month, and about 10 hours total yearly, according to a recent report.

By Dan O'Shea • Oct. 11, 2017

Black Friday will be the busiest online shopping day in US history

The day after Thanksgiving will shatter records for online shopping, according to Salesforce. But shoppers are looking for discounts as 77% expect to exceed their budgets, found Coinstar.

By Daphne Howland • Oct. 11, 2017

J.C. Penney taps 'Blackish' star for holiday collection

The discount retailer is turning to fashion icon Tracee Ellis Ross to boost lackluster apparel sales.

By Daphne Howland • Oct. 11, 2017

Why paper catalogs still matter

The paper catalog was the internet before the internet. While the sheer volume of mailers has declined over the past 10 years, savvy retailers are still using catalogs to push their brands — and make sales.

By Ben Unglesbee • Oct. 6, 2017

Sears borrows $100M (more) from Eddie Lampert's hedge fund

The company's CEO has extended his financial lifeline to the retailer through ESL Investments — the question on everyone's mind is how much longer can he, or will he, keep doing that?

By Ben Unglesbee • Oct. 6, 2017

7 ways to get ready for Singles Day and the Chinese marketplace

The shopping holiday presents large opportunities, but China comes with unique challenges. Lindsey Grossman of Stripe breaks down how to get started.

By Lindsey Grossman • Oct. 6, 2017

What retailers should know about mobile shoppers for the holidays

Ready or not, here they come. Nearly 60% of mobile-first shoppers start their holiday shopping between October and mid-November, according to a new study.

By Corinne Ruff • Oct. 5, 2017